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class="search-field" placeholder="Search …" value="" name="s" /> </label> <input type="submit" class="search-submit" value="Search" /> </form> </div> <button id="searchDialogCloseBtn" class="btn btn-close"><img alt="close search dialog" src="https://stm-assoc.org/wp-content/themes/stmpress/images/red-close-button.svg" width="50" height="50"/></button> </div> </div> <div class="page__wrapper"> <div id="breadcrumbs"><span><span><a href="https://stm-assoc.org/">Home</a></span> 禄 <span><a href="https://stm-assoc.org/what-we-do/">What We Do</a></span> 禄 <span><a href="https://stm-assoc.org/what-we-do/core-services/">Core Services</a></span> 禄 <span class="breadcrumb_last" aria-current="page">Strategic Communications</span></span></div> <section class="flex__banner smalltext-bottom" style="background-image: url(https://stm-assoc.org/wp-content/uploads/2024/09/COPY-of-STM-REDESIGN-BANNER-A-2048x640.png)"> <div class="flex__banner-inner"> <h1>Strategic Communications</h1> <div class="flex__banner_bottom"> <p><em><span style="font-weight: 400;">STM helps shape the narrative for our industry, informing and supporting our members, and fostering engagement with key stakeholders across the greater academic research community. We do this through:</span></em></p> </div> </div> </section> <section class="flex__general_content_area flex_general_content_area__columns-1 flex_general_content_area__columnstyle---no-sidebar sidebar"> <div class="flex__general_content_area-inner"> <p><b>Information dissemination</b></p> <p><span style="font-weight: 400;">Curating key industry trends and updates alongside our committees (focused on our core-four strategic areas of activity) 鈥斅燼nd communicating this news to our members via relevant channels: newsletters, policy briefings, reports, calls to action and more.聽</span></p> <p><b>Strategic Planning</b></p> <p><span style="font-weight: 400;">Ideating concepts, vehicles and campaigns to deliver on STM鈥檚 over-arching objectives. strategic goals. Working alongside our committees to identify key issues, launches, opportunities and events 鈥斅燼nd roadmapping the marcomms to best convey this news to our members and stakeholders.聽</span></p> <p><b>Brand positioning</b></p> <p><span style="font-weight: 400;">Through our marketing and brand positioning, we aim to highlight the impactful work of our members, showcasing the significant value they provide to society, and how collectively we advance trusted research.聽</span></p> <p><b>Media relations</b></p> <p><span style="font-weight: 400;">Working with journalists and media outlets to announce significant developments, releases, and achievements 鈥斅燼nd to manage inquiries on pressing issues as they emerge.聽</span></p> <p><b>Stakeholder engagement</b></p> <p><span style="font-weight: 400;">Developing and disseminating information to audiences in the broader scholarly communications ecosystem: policymakers, researchers, funders, allied organisations, librarians, technologists 鈥斅爐o facilitate collective action to advance trusted research.</span></p> <p><b>Market intelligence</b></p> <p><span style="font-weight: 400;">Conducting and disseminating research on industry trends, member surveys and insights, and communication effectiveness. Providing insights and recommendations based on data and market analysis to inform strategic decisions.</span></p> </div> </section> <section class="flex__grid_callouts style-a"> <div class="flex__grid_callouts_grid columns-3"> <div class="grid__item --clickable-block style-yellow" > <div> <h3>Questions? 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