Criteo: La Plataforma AdTech Líder en Commerce Media

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Desde las empresas más grandes del mundo a negocios de ecommerce y DTC, retailers y publishers, nuestra plataforma ayuda a que todos ganen con Commerce Media.</p> </div> <a class="link mb-stack-7 has-arrow" href="https://www.criteo.com/es/platform/commerce-media-platform/" target="_self">La Commerce Media Platform<span class="arrow-2023"></span></a> <div class="example pb-stack-7 pt-stack-7"> <div class="left"> <img src="https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Fafetch-Logo.svg" alt="" /> </div> <div class="right"> <div class="stat_number h3">+140%</div> <div class="stat_description">Retorno de la inversión en publicidad</div> </div> </div> </div> </div> <div id="gsap-img-0" class="card-image d-none d-lg-flex col-lg-5 offset-lg-2"> <div class="image"> <img src="https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/CMP-01-1.svg" alt="" /> </div> </div> <div class="card-mobile-image d-flex d-lg-none col-12 mb-stack-3"> <div class="image"> <img src="https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/CMP-02-1.svg" alt="" /> </div> </div> <div class="card-body col-12 col-lg-5"> <div id="gsap-trigger-1" class="card-body-content pb-stack-12 mb-stack-12"> <div class="title-wrapper"> <div class="icon" style="background-image: url(https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Commerce-growth-icon.svg) !important;"></div> <h3 class="title h5 mb-stack-9">Capta y retén clientes</h3> </div> <div class="description mb-stack-8"><p>Consigue tus objetivos de captación y retención de clientes con una publicidad automatizada sencilla pero potente para el internet abierto.</p> </div> <a class="link mb-stack-7 has-arrow" href="https://www.criteo.com/es/platform/commerce-growth/" target="_self">Commerce Growth<span class="arrow-2023"></span></a> <div class="example pb-stack-7 pt-stack-7"> <div class="left"> <img src="https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Newmans-Logo-1.svg" alt="" /> </div> <div class="right"> <div class="stat_number h3">+68%</div> <div class="stat_description">Ingresos en comparación con el uso exclusivo de display</div> </div> </div> </div> </div> <div id="gsap-img-1" class="card-image d-none d-lg-flex col-lg-5 offset-lg-2 card-img-fadein"> <div class="image"> <img src="https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/CMP-02-1.svg" alt="" /> </div> </div> <div class="card-mobile-image d-flex d-lg-none col-12 mb-stack-3"> <div class="image"> <img src="https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/CMP-03-1.svg" alt="" /> </div> </div> <div class="card-body col-12 col-lg-5 last"> <div id="gsap-trigger-2" class="card-body-content pb-stack-12 mb-stack-12"> <div class="title-wrapper"> <div class="icon" style="background-image: url(https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Commerce-Max-icon.svg) !important;"></div> <h3 class="title h5 mb-stack-9">Escala tu programa de Retail Media</h3> </div> <div class="description mb-stack-8"><p>Activa campañas en retailers líderes en su categoría y publishers premium del internet abierto desde un único DSP self-service.</p> </div> <a class="link mb-stack-7 has-arrow" href="https://www.criteo.com/es/platform/commerce-max/" target="_self">Commerce Max<span class="arrow-2023"></span></a> <div class="example pb-stack-7 pt-stack-7"> <div class="left"> <img src="https://www.criteo.com/es/wp-content/uploads/sites/8/2023/07/Venatus_Logo_Black.svg" alt="" /> </div> <div class="right"> <div class="stat_number h3">131% </div> <div class="stat_description">Inversión directa – Aumento interanual</div> </div> </div> </div> </div> <div id="gsap-img-2" class="card-image d-none d-lg-flex col-lg-5 offset-lg-2 card-img-fadein"> <div class="image"> <img src="https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/CMP-03-1.svg" alt="" /> </div> </div> </div> </div> </div> </div> </section> 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span{background-image:url(/wp-content/themes/criteo2017/img/arrow-2023-white.svg)!important}</style> <section ID="sID-3" class="layout__solutions_slider_2023 "> <div class="container"> <div class="row"> <div class="col-12 col-lg-9 col-xxl-8"> <div class="intro-block "> <div class="uppercase-labels caption mb-stack-4">NUESTRA SOLUCIONES</div> <h2 class="title">Atrae a los consumidores a lo largo de todo el proceso de compra</h2> <div class="description"><p>Desde el Awareness hasta la conversión y desde el vídeo al Retail Media, nuestras soluciones facilitan una publicidad full-funnel centrada en resultados.</p> </div> </div> </div> </div> </div> <div class="slider-wrapper mt-stack-11 mb-stack-11"> <div class="container slider-container"> <div class="row slider clearfix mb-stack-8"> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Icon-customer-acquisition.svg');"></div> <div class="title mb-stack-4">Capta nuevos clientes</div> <div class="description mb-stack-7">Conecta con clientes potenciales que están interesados en lo que ofreces, pero que aún no han descubierto tu marca. </div> <a class="link has-arrow" href="https://www.criteo.com/es/solutions/customer-acquisition/" target="_self">Customer Acquisition<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Icon-customer-retention.svg');"></div> <div class="title mb-stack-4">Vuelve a atraer a tus clientes</div> <div class="description mb-stack-7">No te conformes con una única venta y vuelve a atraer la atención de clientes en tu sitio web, app o tienda física con anuncios dinámicos que les ayuden a descubrir más productos tuyos que les encantarán. </div> <a class="link has-arrow" href="https://www.criteo.com/es/solutions/customer-retention/" target="_self">Retención de clientes<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Start-or-scale-retail-media-icon.svg');"></div> <div class="title mb-stack-4">Empieza o escala tu retail media </div> <div class="description mb-stack-7">Compra y vende fácilmente Retail Media desde una plataforma integral autoservicio.</div> <a class="link has-arrow" href="https://www.criteo.com/es/solutions/retail-media-platform/" target="_self">Retail Media<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Icon-audiences.svg');"></div> <div class="title mb-stack-4">Activa nuevas audiencias</div> <div class="description mb-stack-7">Potencia tu segmentación con el conjunto de datos comerciales abierto más grande del mundo. Encuentra clientes potenciales in-market, impulsa su LTV y desvela insights sin precedentes. </div> <a class="link has-arrow" href="https://www.criteo.com/es/solutions/audiences/" target="_self">Audiencias<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Icon-dynamic-retargeting.svg');"></div> <div class="title mb-stack-4">Haz retargeting entre los compradores</div> <div class="description mb-stack-7">Atrae de nuevo a compradores en su proceso de compra con anuncios de vídeo y de display personalizados, publicados a través de los mejores publishers mundiales y diseñados para garantizar unos resultados medibles. </div> <a class="link has-arrow" href="https://www.criteo.com/es/solutions/criteo-dynamic-retargeting/" target="_self">Dynamic Retargeting<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Inspire-with-video-icon.svg');"></div> <div class="title mb-stack-4">Inspira a los consumidores con vídeo</div> <div class="description mb-stack-7">Combina la publicidad en vídeo con performance para llegar a los consumidores mediante campañas online de vídeo y generar conversiones. </div> <a class="link has-arrow" href="https://www.criteo.com/es/solutions/video-advertising/" target="_self">Publicidad en vídeo<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/contextual-ads-icon.svg');"></div> <div class="title mb-stack-4">Actualiza anuncios contextuales</div> <div class="description mb-stack-7">La única solución que mejora el targeting contextual first-party data para mostrar tus anuncios en aquellos lugares donde tendrán mayor impacto. </div> <a class="link has-arrow" href="https://www.criteo.com/es/solutions/contextual-advertising/" target="_self">Publicidad contextual<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Protect-your-brand-icon.svg');"></div> <div class="title mb-stack-4">Protege tu marca</div> <div class="description mb-stack-7">Descubre cómo nuestras soluciones de seguridad avanzadas protegen tanto a las marcas como a los publishers, potenciando al máximo las oportunidades comerciales. </div> <a class="link has-arrow" href="https://www.criteo.com/es/solutions/ad-trust-and-safety/" target="_self">Confianza en la publicidad y seguridad<span class="arrow-2023"></span></a> </div> </div> <div class="solution"> <div class="solution-inner"> <div class="icon mb-stack-6" style="background-image: url('https://www.criteo.com/es/wp-content/uploads/sites/8/2024/02/Addressability-Icon-v1.svg');"></div> <div class="title mb-stack-4">Resolver los retos de segmentación</div> <div class="description mb-stack-7">Encuentra soluciones para garantizar tu capacidad de dirigirte a tus audiencias de manera segmentada Descubre cómo nuestra estrategia multidimensional responde a los retos que plantea la capacidad de segmentación para agencias, marcas, retailers y publishers hoy en día.</div> <a class="link has-arrow" href="https://www.criteo.com/es/solutions/addressability/" target="_self">Segmentación<span class="arrow-2023"></span></a> </div> </div> </div> <div class="row carousel-nav-holder"> <div class="col"> <div class="carousel-navigation"> <div class="carousel-nav carousel-prev"></div> <div class="carousel-nav carousel-next"></div> </div> </div> </div> </div> </div> <div class="container"> <div class="row customer_story"> <div class="col-12 col-lg-3"> <img class="mb-stack-6" src="https://www.criteo.com/es/wp-content/uploads/sites/8/2023/05/Aventon-logo.svg" alt="" /> <div class="stat_number mb-stack-1">100%</div> <div class="stat_description mb-stack-10">Aumento del ROAS</div> <a class=' has-arrow' href='https://www.criteo.com/es/success-stories/aventon/' ><button class=' button button__default'><span> Caso de éxito </span><span class='arrow-2023'></span></button></a> </div> <div class="col-12 col-lg-7 offset-lg-2"> <div class="quote mt-stack-10 mt-lg-0 mb-stack-6">"Nuestra asociación con Criteo ha sido fundamental para alcanzar nuestros objetivos al estar siempre presentes para los consumidores y poder segmentar el tráfico de alta intención de compra hacia nuestro sitio web y, en última instancia, lograr que generen conversión. Criteo se ha convertido en una de las principales fuentes de tráfico a nuestro sitio web. Nuestros planes son continuar nuestro partnership con Criteo a medida que vayamos escalando". </div> <div class="quote_author"> <span class="name">Adele Nasr</span> <span class="separator">|</span><span class="title">Directora general de Marketing, Aventon</span> </div> </div> </div> </div> </section> <style>.body-lc-regular-font{font-weight:400}.body-lc-medium-font,.h2-2023,.h3-2023,.h4-2023,.layout__three_success_stories_2023 .three-stories .inner-block .visible-link-holder .stat_description,.layout__three_success_stories_2023 .three-stories .inner-block .visible-link-holder .visible-link,.layout__three_success_stories_2023 .title p{font-weight:500}.body-lc-semibold-font,.layout__three_success_stories_2023 .three-stories .inner-block .visible-link-holder .stat_number{font-weight:600}.body-medium{font-size:18px}.body-large{font-size:20px}.h2-2023,.layout__three_success_stories_2023 .title p{font-size:40px}@media (min-width:1200px){.h2-2023,.layout__three_success_stories_2023 .title 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.blurred-bg{display:block;position:absolute;top:0;left:0;width:100%;height:100%;background:rgba(246,249,254,.7);filter:blur(14px)}}</style> <section ID="sID-5" class="layout__award_winning_technology_2023 use_character_highlighter"> <div class="container"> <div class="row"> <div class="col-12 col-lg-10 col-xxl-9"> <h2 class="title uppercase-labels mb-stack-4">NUESTRA GALARDONADA TECNOLOGÍA </h2> <div class="general_description animated-text"> Nuestra tecnología basada en IA se creó para el comercio y lleva 18 años aprendiendo continuamente de los compradores. 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