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Empowering Insights.</h2> <p>Our proprietary forecasts and reports are based on our own unique methodology. We source both quantitative and qualitative data from:</p> <ul class="iconlist"><li>First-party research</li><li>Exclusive partner data</li><li>Public companies</li><li>Research and media firms</li><li>Government agencies</li><li>Interviews with executives in relevant fields </li></ul> </div> </div> <div style="height:80px" aria-hidden="true" class="wp-block-spacer"></div> </div> </div> <div class="wp-container-108 wp-block-columns"> <div class="wp-container-107 wp-block-column grey has-background" style="background-color:#efefef"> <div class="wp-container-106 wp-block-columns"> <div class="wp-container-105 wp-block-column contained"> <div style="height:70px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-container-104 wp-block-columns twocolumn"> <div class="wp-container-102 wp-block-column"> <p class="large"><strong>We regularly re-evaluate available data to ensure our forecasts reflect the latest business and economic developments and trends.</strong></p> <div class="wp-container-101 wp-block-buttons"> <div class="wp-block-button"><a class="wp-block-button__link has-white-color has-text-color has-background" href="https://www.emarketer.com/company/#methodology" style="background-color:#007eff"><strong>Learn More About Our Methodology</strong></a></div> </div> </div> <div class="wp-container-103 wp-block-column"> <figure class="wp-block-image size-full"><img src="https://publicsite-wordpress-storage-public.staging.emarketer.com/wp-content/uploads/2024/10/30090508/graph2.png" alt="" class="wp-image-1326"/></figure> </div> </div> <div style="height:70px" aria-hidden="true" class="wp-block-spacer"></div> </div> </div> </div> </div> <div class="wp-container-115 wp-block-columns"> <div class="wp-container-114 wp-block-column black has-black-background-color has-background"> <div class="wp-container-113 wp-block-columns"> <div class="wp-container-112 wp-block-column contained"> <div style="height:80px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-container-111 wp-block-columns twocolumn"> <div class="wp-container-109 wp-block-column has-white-color has-text-color"> <figure class="wp-block-image size-full"><img src="https://publicsite-wordpress-storage-public.staging.emarketer.com/wp-content/uploads/2024/10/29090156/trusted-data-section-c.webp" alt="" class="wp-image-1280"/></figure> </div> <div class="wp-container-110 wp-block-column has-white-color has-text-color"> <h2 id="h-trusted-data-trusted-analysis" class=" anchor-scroll-position-offset-margin">Trusted Data. Trusted Analysis</h2> <p>With a rich history spanning over 25 years, EMARKETER has been a beacon for credible forecasts and benchmarks that power the strategies of revenue-driving teams.</p> </div> </div> <div style="height:80px" aria-hidden="true" class="wp-block-spacer"></div> </div> </div> </div> </div> <div class="wp-container-122 wp-block-columns"> <div class="wp-container-121 wp-block-column"> <div class="wp-container-120 wp-block-columns"> <div class="wp-container-119 wp-block-column contained"> <div style="height:70px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-container-118 wp-block-columns twocolumn"> <div class="wp-container-116 wp-block-column"> <p>Founded in 1996, EMARKETER pioneered the first forecasts around digital transformation. After merging with Business Insider Intelligence, and being known as Insider Intelligence from 2020 to 2023, EMARKETER’s advertising, marketing, and commerce coverage continues to expand globally across the Americas, Europe and Asia-Pacific.</p> </div> <div class="wp-container-117 wp-block-column"> <figure class="wp-block-image size-full"><img src="https://publicsite-wordpress-storage-public.staging.emarketer.com/wp-content/uploads/2024/10/30082905/Map_r.webp" alt="" class="wp-image-1301"/></figure> </div> </div> <div style="height:70px" aria-hidden="true" class="wp-block-spacer"></div> </div> </div> </div> </div> <div class="wp-container-126 wp-block-columns"> <div class="wp-container-125 wp-block-column why"> <div style="height:70px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-container-124 wp-block-columns"> <div class="wp-container-123 wp-block-column why-content"> <h2>Why EMARKETER</h2> <p><mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-red-color">EMARKETER’s data-centric forecasts and rigorous analysis empower your strategic decisions.</mark> We are the go-to resource for marketing, advertising, and commerce insights that maximize and optimize revenue-driving teams across your organization. <mark style="background-color:rgba(0, 0, 0, 0)" class="has-inline-color has-vivid-red-color">Our forecasts, reports, and benchmarks enable you to anticipate tomorrow’s market trends for confidence today.</mark></p> </div> </div> <div style="height:70px" aria-hidden="true" class="wp-block-spacer"></div> </div> </div> <div class="wp-container-134 wp-block-columns"> <div class="wp-container-133 wp-block-column"> <div class="wp-container-132 wp-block-columns"> <div class="wp-container-131 wp-block-column contained"> <div style="height:70px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-container-130 wp-block-columns twocolumn"> <div class="wp-container-128 wp-block-column"> <h1>EMARKETER</h1> <h3 class="dkgrey">Credible Forecasts. 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