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class="u-table u-width100pct u-height450 u-xs-minHeight350"><div class="u-tableCell u-sm-size12of12 u-sm-block u-overflowHidden js-trackPostPresentation u-imageSpectrum u-paddingTop15 u-height450 u-xs-minHeight350" data-source="collection_home---2------0-----------------------" data-post-id="303c85cfee66" data-index="0"><div class="u-baseColor--textDark u-height450 u-xs-minHeight350"><a href="https://medium.com/spotify-insights/how-user-research-at-spotify-is-getting-ahead-of-shifting-trends-in-global-culture-303c85cfee66?source=collection_home---2------0-----------------------" data-post-id="303c85cfee66" data-source="collection_home---2------0-----------------------" class="u-block u-sizeFull u-backgroundSizeCover u-backgroundOriginBorderBox u-borderLighter u-borderBox u-backgroundColorGrayLight"style="background-image: url("https://cdn-images-1.medium.com/max/2400/gradv/29/81/30/darken/25/1*cY2906NHZy7nu6at92NQyw.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">How user research at Spotify is getting ahead of shifting trends in global culture</span></a><div class="u-relative"><div class="u-absolute u-left0 u-bottom0 u-marginVertical30 u-marginHorizontal40 u-xs-marginHorizontal20 u-xs-marginBottom20 u-xs-marginTop15 u-right40Percent u-md-right0"><a class="" href="https://medium.com/spotify-insights/how-user-research-at-spotify-is-getting-ahead-of-shifting-trends-in-global-culture-303c85cfee66?source=collection_home---2------0-----------------------" data-action-source="collection_home---2------0-----------------------" data-post-id="303c85cfee66"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize44"><div class="">How user research at Spotify is getting ahead of shifting trends in global culture</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="">As we leap into spring, user researchers at Spotify are thinking carefully about how we can adapt to stay ahead of shifting global patterns…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@SpotifyInsights" data-action="show-user-card" data-action-value="8ee311ffae37" data-action-type="hover" data-user-id="8ee311ffae37" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*2YMHXIEeQzFm5zVpNn9VUA@2x.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Spotify Insights"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@SpotifyInsights" data-action="show-user-card" data-action-value="8ee311ffae37" data-action-type="hover" data-user-id="8ee311ffae37" dir="auto">Spotify Insights</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2022-03-10T13:44:11.019Z">Mar 10, 2022</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div></div></div></div></div></div><div class="streamItem streamItem--section js-streamItem"><div class="u-marginTop30 u-xs-marginTop0 u-marginBottom15 u-maxWidth1032 u-marginAuto"><div class="u-paddingTop35 u-paddingBottom20 u-paddingLeft20 u-paddingRight20 u-maxWidth1000 u-marginAuto u-textAlignCenter js-trackedPromo" style="background-color: #FFFFFF;"data-action="open-promo-link" data-promo-id="ec767fc242a3" data-collection-id="27a594a542c0"><a class="link u-baseColor--link" href="" rel="nofollow noopener" target="_blank" data-action-source="collection_home---2------0-----------------------"><div class="u-marginAuto u-marginBottom20" style="max-width: 300px;"><div class="u-relative u-marginAuto"><div style="padding-bottom: 19%"></div><img class="collectionHeader-logoImage js-collectionHeaderLogoImage" src="https://cdn-images-1.medium.com/max/600/1*BltifOeIRUpzVEtU39iYQA@2x.png" alt="A selection of our greatest hits." data-image-id="1*BltifOeIRUpzVEtU39iYQA@2x.png" data-width="600" data-height="114" /></div></div></a><div class="u-textColorNormal u-contentSansRegular u-fontSize28 u-xs-fontSize24 u-lineHeightBaseSans u-marginBottom20 u-maxWidth700 u-marginAuto">A selection of our greatest hits.</div></div></div></div><div class="streamItem streamItem--section js-streamItem"><section class="u-marginTop30 u-xs-margin0 u-marginBottom15 u-maxWidth1032 u-sm-paddingLeft20 u-sm-paddingRight20 u-borderBox u-marginAuto"><header class="heading heading--borderedBottom u-fontSize18 u-contentSansThin" ><div class="u-clearfix"><div class="heading-content u-floatLeft"><span class="heading-title heading-title--dark heading-title--lineHeightTight u-fontSize18 u-contentSansThin">All Out Insights</span></div></div></header><div class="row u-marginTop30 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight15 u-size8of12" data-source="collection_home---4------0-----------------------" data-post-id="c0f75a84526c" data-index="0"><div class="u-lineHeightBase postItem u-marginRight3"><a href="https://medium.com/spotify-insights/adopt-a-participant-five-tips-for-engaging-stakeholders-in-large-foundational-projects-c0f75a84526c?source=collection_home---4------0-----------------------" data-action="open-post" data-action-value="https://medium.com/spotify-insights/adopt-a-participant-five-tips-for-engaging-stakeholders-in-large-foundational-projects-c0f75a84526c?source=collection_home---4------0-----------------------" class="u-block u-xs-height170 u-height350 u-width100pct u-floatLeft u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/2000/1*AjvjoeEkNMEo983x2TJPOQ.png"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Adopt-A-Participant: Five Tips for Engaging Stakeholders in Large Foundational Projects</span></a></div></div><div class="col u-xs-marginBottom10 u-paddingLeft9 u-paddingRight12 u-paddingTop0 u-sm-paddingTop20 u-paddingBottom25 u-size4of12 u-xs-size12of12 u-marginBottom30"><a class="" href="https://medium.com/spotify-insights/adopt-a-participant-five-tips-for-engaging-stakeholders-in-large-foundational-projects-c0f75a84526c?source=collection_home---4------0-----------------------" data-action-source="collection_home---4------0-----------------------" data-post-id="c0f75a84526c"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp4 u-fontSize30 u-size12of12 u-xs-size12of12 u-xs-fontSize24">Adopt-A-Participant: Five Tips for Engaging Stakeholders in Large Foundational Projects</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">How can you meaningfully break down the walls between your research participants and stakeholders? Here, Spotify Senior User Researchers…</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@SpotifyInsights" data-action="show-user-card" data-action-value="8ee311ffae37" data-action-type="hover" data-user-id="8ee311ffae37" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*2YMHXIEeQzFm5zVpNn9VUA@2x.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Spotify Insights"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@SpotifyInsights" data-action="show-user-card" data-action-value="8ee311ffae37" data-action-type="hover" data-user-id="8ee311ffae37" dir="auto">Spotify Insights</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-10-15T10:42:37.876Z">Oct 15, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="9 min read"></span></div></div></div></div></div></div><div class="row u-marginTop15 u-marginLeftNegative12 u-marginRightNegative12"><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------1-----------------------" data-post-id="133b151340bf" data-index="1"><div class="u-lineHeightBase postItem"><a href="https://medium.com/spotify-insights/4-myths-about-tactical-research-133b151340bf?source=collection_home---4------1-----------------------" data-action="open-post" data-action-value="https://medium.com/spotify-insights/4-myths-about-tactical-research-133b151340bf?source=collection_home---4------1-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/0*7elz1e345T-7e1bD"); background-position: 50% 50% !important;"><span class="u-textScreenReader">4 Myths about Tactical Research</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/spotify-insights/4-myths-about-tactical-research-133b151340bf?source=collection_home---4------1-----------------------" data-action-source="collection_home---4------1-----------------------" data-post-id="133b151340bf"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">4 Myths about Tactical Research</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Do tactical research methods really result in limited impact? Let’s clear out a few of these myths</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@SpotifyInsights" data-action="show-user-card" data-action-value="8ee311ffae37" data-action-type="hover" data-user-id="8ee311ffae37" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*2YMHXIEeQzFm5zVpNn9VUA@2x.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Spotify Insights"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@SpotifyInsights" data-action="show-user-card" data-action-value="8ee311ffae37" data-action-type="hover" data-user-id="8ee311ffae37" dir="auto">Spotify Insights</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-11-26T16:17:42.684Z">Nov 26, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="6 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------2-----------------------" data-post-id="6909fb8ac4e1" data-index="2"><div class="u-lineHeightBase postItem"><a href="https://medium.com/spotify-insights/amplifying-research-impact-6909fb8ac4e1?source=collection_home---4------2-----------------------" data-action="open-post" data-action-value="https://medium.com/spotify-insights/amplifying-research-impact-6909fb8ac4e1?source=collection_home---4------2-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*EQkdPhSI1fXM9lLNHsqPnA.jpeg"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Amplifying Research Impact</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/spotify-insights/amplifying-research-impact-6909fb8ac4e1?source=collection_home---4------2-----------------------" data-action-source="collection_home---4------2-----------------------" data-post-id="6909fb8ac4e1"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Amplifying Research Impact</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Give your research a voice that can drive change across your company.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@SpotifyInsights" data-action="show-user-card" data-action-value="8ee311ffae37" data-action-type="hover" data-user-id="8ee311ffae37" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*2YMHXIEeQzFm5zVpNn9VUA@2x.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Spotify Insights"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@SpotifyInsights" data-action="show-user-card" data-action-value="8ee311ffae37" data-action-type="hover" data-user-id="8ee311ffae37" dir="auto">Spotify Insights</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2021-10-21T08:14:40.138Z">Oct 21, 2021</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="12 min read"></span></div></div></div></div></div></div><div class="col u-xs-size12of12 js-trackPostPresentation u-paddingLeft12 u-marginBottom15 u-paddingRight12 u-size4of12" data-source="collection_home---4------3-----------------------" data-post-id="de47de69e0a2" data-index="3"><div class="u-lineHeightBase postItem"><a href="https://medium.com/spotify-insights/ethnographic-research-in-remote-spaces-overcoming-practical-obstacles-and-embracing-change-de47de69e0a2?source=collection_home---4------3-----------------------" data-action="open-post" data-action-value="https://medium.com/spotify-insights/ethnographic-research-in-remote-spaces-overcoming-practical-obstacles-and-embracing-change-de47de69e0a2?source=collection_home---4------3-----------------------" class="u-block u-xs-height170 u-height172 u-backgroundSizeCover u-backgroundOriginBorderBox u-backgroundColorGrayLight u-borderLighter" style="background-image: url("https://cdn-images-1.medium.com/max/800/1*F2xfbg5yxJtJ3KYvEDsD8A.jpeg"); background-position: 50% 50% !important;"><span class="u-textScreenReader">Ethnographic Research in Remote Spaces: Overcoming Practical Obstacles and Embracing Change</span></a></div><div class="col u-xs-marginBottom10 u-paddingLeft0 u-paddingRight0 u-paddingTop15 u-marginBottom30"><a class="" href="https://medium.com/spotify-insights/ethnographic-research-in-remote-spaces-overcoming-practical-obstacles-and-embracing-change-de47de69e0a2?source=collection_home---4------3-----------------------" data-action-source="collection_home---4------3-----------------------" data-post-id="de47de69e0a2"><h3 class="u-contentSansBold u-lineHeightTightest u-xs-fontSize24 u-paddingBottom2 u-paddingTop5 u-fontSize32"><div class="u-letterSpacingTight u-lineHeightTighter u-breakWord u-textOverflowEllipsis u-lineClamp3 u-fontSize24">Ethnographic Research in Remote Spaces: Overcoming Practical Obstacles and Embracing Change</div></h3><div class="u-contentSansThin u-lineHeightBaseSans u-fontSize24 u-xs-fontSize18 u-textColorNormal u-baseColor--textNormal"><div class="u-fontSize18 u-letterSpacingTight u-lineHeightTight u-marginTop7 u-textColorNormal u-baseColor--textNormal">Spotify Ethnographer explains how transitioning into research in non-physical spaces has brought unexpected benefits and some challenges.</div></div></a><div class="u-clearfix u-marginTop20"><div class="u-flexCenter"><div class="postMetaInline-avatar u-flex0"><a class="link u-baseColor--link avatar" href="https://medium.com/@SpotifyInsights" data-action="show-user-card" data-action-value="8ee311ffae37" data-action-type="hover" data-user-id="8ee311ffae37" dir="auto"><img src="https://cdn-images-1.medium.com/fit/c/72/72/1*2YMHXIEeQzFm5zVpNn9VUA@2x.png" class="avatar-image u-size36x36 u-xs-size32x32" alt="Go to the profile of Spotify Insights"></a></div><div class="postMetaInline postMetaInline-authorLockup ui-captionStrong u-flex1 u-noWrapWithEllipsis"><a class="ds-link ds-link--styleSubtle link link--darken link--accent u-accentColor--textNormal u-accentColor--textDarken" href="https://medium.com/@SpotifyInsights" data-action="show-user-card" data-action-value="8ee311ffae37" data-action-type="hover" data-user-id="8ee311ffae37" dir="auto">Spotify Insights</a><div class="ui-caption u-fontSize12 u-baseColor--textNormal u-textColorNormal js-postMetaInlineSupplemental"><time datetime="2020-12-22T12:33:44.369Z">Dec 22, 2020</time><span class="middotDivider u-fontSize12"></span><span class="readingTime" title="3 min read"></span></div></div></div></div></div></div></div></section></div></div><style class="js-collectionStyle"> .u-accentColor--borderLight {border-color: #5F80F1 !important;} .u-accentColor--borderNormal {border-color: #5F80F1 !important;} .u-accentColor--borderDark {border-color: #546FC8 !important;} .u-accentColor--iconLight .svgIcon,.u-accentColor--iconLight.svgIcon {fill: #5F80F1 !important;} .u-accentColor--iconNormal .svgIcon,.u-accentColor--iconNormal.svgIcon {fill: #5F80F1 !important;} .u-accentColor--iconDark .svgIcon,.u-accentColor--iconDark.svgIcon {fill: #546FC8 !important;} .u-accentColor--textNormal {color: #546FC8 !important;} .u-accentColor--hoverTextNormal:hover {color: #546FC8 !important;} .u-accentColor--textNormal.u-accentColor--textDarken:hover {color: #4E66B4 !important;} .u-accentColor--textDark {color: #4E66B4 !important;} .u-accentColor--backgroundLight {background-color: #5F80F1 !important;} .u-accentColor--backgroundNormal 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