CINXE.COM
Paid Search Archives - NoGood™: Growth Marketing Agency
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text-md-left">Featured growth bites ????</h2> <div class="row" data-anim="fade-up"> <div class="col-12 c-mt-7"> <article id="post-40392" class="single-post-preview single-post-preview--horizontal bg-white rounded post-40392 post type-post status-publish format-standard has-post-thumbnail hentry category-artificial-intelligence tag-ai tag-marketing-technology"> <div class="row no-gutters"> <div class="col-md-6 col-lg-7 col-xl-8"> <a href="https://nogood.io/2024/03/13/generative-ai-in-marketing/" class="single-post-preview__image-wrapper overflow-hidden position-relative h-100 d-block"> <img width="700" height="350" src="https://nogood.io/wp-content/uploads/2024/03/NG_0311_Maximize_Generative_AI_Potential_in_Marketing_A_Comprehensive_Overview_and_LLM_Report_1600x800-1-700x350.png" class="d-block w-100 h-100 object-fit-cover wp-post-image" alt="Marketing generative AI report: Analysis and evaluation of leading large language models" decoding="async" fetchpriority="high" srcset="https://nogood.io/wp-content/uploads/2024/03/NG_0311_Maximize_Generative_AI_Potential_in_Marketing_A_Comprehensive_Overview_and_LLM_Report_1600x800-1-700x350.png 700w, https://nogood.io/wp-content/uploads/2024/03/NG_0311_Maximize_Generative_AI_Potential_in_Marketing_A_Comprehensive_Overview_and_LLM_Report_1600x800-1-1080x540.png 1080w, https://nogood.io/wp-content/uploads/2024/03/NG_0311_Maximize_Generative_AI_Potential_in_Marketing_A_Comprehensive_Overview_and_LLM_Report_1600x800-1-1400x700.png 1400w, https://nogood.io/wp-content/uploads/2024/03/NG_0311_Maximize_Generative_AI_Potential_in_Marketing_A_Comprehensive_Overview_and_LLM_Report_1600x800-1-540x270.png 540w, https://nogood.io/wp-content/uploads/2024/03/NG_0311_Maximize_Generative_AI_Potential_in_Marketing_A_Comprehensive_Overview_and_LLM_Report_1600x800-1-160x80.png 160w, https://nogood.io/wp-content/uploads/2024/03/NG_0311_Maximize_Generative_AI_Potential_in_Marketing_A_Comprehensive_Overview_and_LLM_Report_1600x800-1-320x160.png 320w, https://nogood.io/wp-content/uploads/2024/03/NG_0311_Maximize_Generative_AI_Potential_in_Marketing_A_Comprehensive_Overview_and_LLM_Report_1600x800-1.png 1600w" sizes="(max-width: 700px) 100vw, 700px" /> <div class="single-post-preview__curl"></div> </a> <ul class="single-post-preview__categories position-absolute list-unstyled"> <li class="d-inline-flex line-height-1-3 c-mr-only-3 c-mb-only-2"> <a href="https://nogood.io/category/artificial-intelligence/" class="d-block font-size-14 line-height-1 font-weight-medium c-px-only-3 c-py-only-2 bg-black rounded text-white text-hover-primary">A.I.</a> </li> </ul> </div> <div class="col-md-6 col-lg-5 col-xl-4"> <div class="c-px-6 c-py-only-5 text-space-grey d-flex flex-column justify-content-between h-100"> <div> <h3 class="h4"> <a href="https://nogood.io/2024/03/13/generative-ai-in-marketing/" class="text-black text-hover-secondary"> Marketing Generative AI Report: A Comprehensive Evaluation of Leading LLMs </a> </h3> <p class="font-size-14 font-weight-medium c-mt-only-3 c-mt-only-3"> Unlock the full potential of Generative AI in your marketing efforts with our comprehensive report of the top LLM models in the space and expert recommendations on the best use for each. </p> </div> <div> <div class="font-size-14 font-weight-medium line-height-1 c-mt-only-5"> <span class="text-light-black-2 d-inline-block">Mar 13, 2024</span> <span class="single-post-preview__read position-relative d-inline-block text-light-black-2 c-ml-only-2 c-pl-only-2">3 min read</span> <div class="d-flex justify-content-start c-mt-only-5 font-size-12 line-height-1-2 font-weight-medium"> <div class="d-flex justify-content-start align-items-center c-mr-only-4"> <img width="160" height="160" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20160%20160'%3E%3C/svg%3E" class="single-post-preview__author-image rounded-circle d-block h-auto c-mr-only-2" alt="" decoding="async" data-lazy-srcset="https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-160x160.jpg 160w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-700x700.jpg 700w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-540x540.jpg 540w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-320x320.jpg 320w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-64x64.jpg 64w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-128x128.jpg 128w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-250x250.jpg 250w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1.jpg 1080w" data-lazy-sizes="(max-width: 160px) 100vw, 160px" data-lazy-src="https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-160x160.jpg" /><noscript><img width="160" height="160" src="https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-160x160.jpg" class="single-post-preview__author-image rounded-circle d-block h-auto c-mr-only-2" alt="" decoding="async" srcset="https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-160x160.jpg 160w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-700x700.jpg 700w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-540x540.jpg 540w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-320x320.jpg 320w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-64x64.jpg 64w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-128x128.jpg 128w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1-250x250.jpg 250w, https://nogood.io/wp-content/uploads/2024/01/Prasad_1-1.jpg 1080w" sizes="(max-width: 160px) 100vw, 160px" /></noscript> <!-- Displaying the main author name with <br> after each word --> <a class="text-hover-secondary" href="https://nogood.io/author/prasadnogood-io/">Prasad<br>Keni</a> </div> 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justify-content-between"> <div> <h3 class="h4"> <a href="https://nogood.io/2024/08/15/how-can-the-power-of-googles-ai-help-advertisers-expert-insights/" class="text-black text-hover-secondary"> How Can the Power of Google’s AI Help Advertisers? </a> </h3> <p class="font-size-14 font-weight-medium c-mt-only-3 c-mt-only-3"> While many people believe that AI is the biggest buzzword of the year, specifically for advertising, it has changed the industry forever, and thus we need to talk about it.... </p> </div> <div> <div class="font-size-14 font-weight-medium line-height-1 c-mt-only-5"> <span class="text-light-black-2 d-inline-block">Aug 15, 2024</span> <span class="single-post-preview__read position-relative d-inline-block text-light-black-2 c-ml-only-2 c-pl-only-2">4 min read</span> </div> <div class="d-flex justify-content-start c-mt-only-5 font-size-12 line-height-1-2 font-weight-medium"> <div class="d-flex justify-content-start align-items-center c-mr-only-4"> <img width="160" height="160" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20160%20160'%3E%3C/svg%3E" class="single-post-preview__author-image rounded-circle d-block h-auto c-mr-only-2" alt="" decoding="async" data-lazy-srcset="https://nogood.io/wp-content/uploads/2022/06/Maria_1-160x160.jpg 160w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-700x700.jpg 700w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-540x540.jpg 540w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-320x320.jpg 320w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-64x64.jpg 64w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-128x128.jpg 128w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-250x250.jpg 250w, https://nogood.io/wp-content/uploads/2022/06/Maria_1.jpg 1080w" data-lazy-sizes="(max-width: 160px) 100vw, 160px" data-lazy-src="https://nogood.io/wp-content/uploads/2022/06/Maria_1-160x160.jpg" /><noscript><img width="160" height="160" src="https://nogood.io/wp-content/uploads/2022/06/Maria_1-160x160.jpg" class="single-post-preview__author-image rounded-circle d-block h-auto c-mr-only-2" alt="" decoding="async" srcset="https://nogood.io/wp-content/uploads/2022/06/Maria_1-160x160.jpg 160w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-700x700.jpg 700w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-540x540.jpg 540w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-320x320.jpg 320w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-64x64.jpg 64w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-128x128.jpg 128w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-250x250.jpg 250w, https://nogood.io/wp-content/uploads/2022/06/Maria_1.jpg 1080w" sizes="(max-width: 160px) 100vw, 160px" /></noscript> <!-- Displaying the main author name with <br> after each word --> <a class="text-hover-secondary" href="https://nogood.io/author/marianogood-io/">Maria<br>Mathioudaki</a> </div> </div> </div> </div> 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One aspect that continues to generate debate among SEM professionals is the use of broad match keywords... </p> </div> <div> <div class="font-size-14 font-weight-medium line-height-1 c-mt-only-5"> <span class="text-light-black-2 d-inline-block">Aug 12, 2024</span> <span class="single-post-preview__read position-relative d-inline-block text-light-black-2 c-ml-only-2 c-pl-only-2">7 min read</span> </div> <div class="d-flex justify-content-start c-mt-only-5 font-size-12 line-height-1-2 font-weight-medium"> <div class="d-flex justify-content-start align-items-center c-mr-only-4"> <img width="160" height="160" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20160%20160'%3E%3C/svg%3E" class="single-post-preview__author-image rounded-circle d-block h-auto c-mr-only-2" alt="" decoding="async" data-lazy-srcset="https://nogood.io/wp-content/uploads/2024/05/1-2-160x160.jpg 160w, https://nogood.io/wp-content/uploads/2024/05/1-2-700x700.jpg 700w, 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class="c-px-only-4 c-py-only-5 flex-grow-1 text-space-grey d-flex flex-column justify-content-between"> <div> <h3 class="h4"> <a href="https://nogood.io/2024/07/30/paid-media-agencies/" class="text-black text-hover-secondary"> 8 Best Paid Media Agencies in 2024 [Updated in August] </a> </h3> <p class="font-size-14 font-weight-medium c-mt-only-3 c-mt-only-3"> Select the best paid media agency with our comprehensive list highlighting what sets top agencies apart in the category. </p> </div> <div> <div class="font-size-14 font-weight-medium line-height-1 c-mt-only-5"> <span class="text-light-black-2 d-inline-block">Jul 30, 2024</span> <span class="single-post-preview__read position-relative d-inline-block text-light-black-2 c-ml-only-2 c-pl-only-2">7 min read</span> </div> <div class="d-flex justify-content-start c-mt-only-5 font-size-12 line-height-1-2 font-weight-medium"> <div class="d-flex justify-content-start align-items-center c-mr-only-4"> <img width="160" height="160" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20160%20160'%3E%3C/svg%3E" class="single-post-preview__author-image rounded-circle d-block h-auto c-mr-only-2" alt="" decoding="async" data-lazy-srcset="https://nogood.io/wp-content/uploads/2024/05/Naree_1-160x160.jpg 160w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-700x700.jpg 700w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-540x540.jpg 540w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-320x320.jpg 320w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-64x64.jpg 64w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-128x128.jpg 128w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-250x250.jpg 250w, https://nogood.io/wp-content/uploads/2024/05/Naree_1.jpg 1080w" data-lazy-sizes="(max-width: 160px) 100vw, 160px" data-lazy-src="https://nogood.io/wp-content/uploads/2024/05/Naree_1-160x160.jpg" /><noscript><img width="160" height="160" src="https://nogood.io/wp-content/uploads/2024/05/Naree_1-160x160.jpg" class="single-post-preview__author-image rounded-circle d-block h-auto c-mr-only-2" alt="" decoding="async" srcset="https://nogood.io/wp-content/uploads/2024/05/Naree_1-160x160.jpg 160w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-700x700.jpg 700w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-540x540.jpg 540w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-320x320.jpg 320w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-64x64.jpg 64w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-128x128.jpg 128w, https://nogood.io/wp-content/uploads/2024/05/Naree_1-250x250.jpg 250w, https://nogood.io/wp-content/uploads/2024/05/Naree_1.jpg 1080w" sizes="(max-width: 160px) 100vw, 160px" /></noscript> <!-- Displaying the main author name with <br> after each word --> <a class="text-hover-secondary" href="https://nogood.io/author/nareenogood-io/">Narée<br>Asherian</a> </div> </div> </div> </div> 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However, managing a PPC campaign... </p> </div> <div> <div class="font-size-14 font-weight-medium line-height-1 c-mt-only-5"> <span class="text-light-black-2 d-inline-block">Jun 11, 2024</span> <span class="single-post-preview__read position-relative d-inline-block text-light-black-2 c-ml-only-2 c-pl-only-2">6 min read</span> </div> <div class="d-flex justify-content-start c-mt-only-5 font-size-12 line-height-1-2 font-weight-medium"> <div class="d-flex justify-content-start align-items-center c-mr-only-4"> <img width="160" height="160" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20160%20160'%3E%3C/svg%3E" class="single-post-preview__author-image rounded-circle d-block h-auto c-mr-only-2" alt="" decoding="async" data-lazy-srcset="https://nogood.io/wp-content/uploads/2022/06/Maria_1-160x160.jpg 160w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-700x700.jpg 700w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-540x540.jpg 540w, 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https://nogood.io/wp-content/uploads/2022/06/Maria_1-64x64.jpg 64w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-128x128.jpg 128w, https://nogood.io/wp-content/uploads/2022/06/Maria_1-250x250.jpg 250w, https://nogood.io/wp-content/uploads/2022/06/Maria_1.jpg 1080w" sizes="(max-width: 160px) 100vw, 160px" /></noscript> <!-- Displaying the main author name with <br> after each word --> <a class="text-hover-secondary" href="https://nogood.io/author/marianogood-io/">Maria<br>Mathioudaki</a> </div> </div> </div> </div> </article> </div> <div class="col-md-6 col-lg-4 c-mt-only-4"> <article id="post-41645" class="single-post-preview h-100 d-flex flex-column rounded bg-white position-relative post-41645 post type-post status-publish format-standard has-post-thumbnail hentry category-paid-search tag-digital-ads"> <a href="https://nogood.io/2024/05/24/netflix-ads/" class="single-post-preview__image-wrapper overflow-hidden position-relative d-block"> <img width="700" height="350" 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