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Covid-19: Tips and best practices for used heavy equipment and trucks sellers | Mascus Blog USA

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During this period of unexpected challenges and slowed down activity, companies should use this time to develop solutions for best adapting to the current situation and the aftermath.</p> <h2 class="wp-block-heading"><strong>There are three factors that bring some light and hope to the near future of used equipment trade:</strong></h2> <p>1. As new equipment and parts production has stalled due to OEMs temporarily shutting down their factories, buyers will turn to used equipment to cover their activity needs. Pricing for used equipment remains strong too.</p> <p>2. The number of buyers visiting <a href="https://www.mascus.com/" class="aioseop-link" data-wpel-link="external" target="_blank">Mascus</a> and sending buying requests to sellers has not decreased; on the contrary, we have seen more activities from buyers during the first quarter of 2020 compared to the same period in 2019.</p> <p>3. Businesses that are able to jump on the online train sooner rather than later will be coping better in the coming months and in the long term. We see the digitalization trend accelerating in order to counteract challenges brought about by confinement and social distancing.</p> <p>Companies everywhere are adapting to an online model where possible, since just the regular offline business no longer suffices: restaurants closed for regular business are taking online orders and deliver food at home, people order goods online as they can no longer go to most stores in person, and <a href="https://www.rbauction.com/blog/early-success-as-on-the-farm-events-switch-to-timed-auction" class="aioseop-link" data-wpel-link="external" target="_blank">live auctions have successfully switched to online auctions</a>, just to mention an example from the used equipment industry.</p> <h2 class="wp-block-heading"><strong>The immediate measures you should take as a dealer of used heavy machinery and trucks</strong></h2> <p><span style="color:#f75f01" class="has-inline-color"><strong>Improve the quality of your listings and stand out from the competition</strong> </span>– Go through your stock listed online and make sure that they have a relevant price, detailed information about the item and its condition, as well as descriptive photos. This will bring you a quick advantage on other dealers’ listings, as buyers find listings with prices and photos more attractive. This is the cheapest and best measure you can take to receive more leads from Mascus and your own website.</p> <p><strong><span style="color:#f75f01" class="has-inline-color">Update your stock</span></strong> – Make sure you have your latest stock online with latest information; take advantage of the slower times and do some “spring cleaning”.</p> <p><strong><span style="color:#f75f01" class="has-inline-color">Respond quickly to buyers’ requests</span></strong> – It’s simple, if you don’t react quickly to a buying enquiry (email contact request, text message, or phone call), interested buyers will take their business elsewhere and contact other companies selling similar products. As consumers, we are more and more expecting instant replies.</p> <p><strong><a href="https://www.mascus.com/Webshop.aspx" class="aioseop-link" data-wpel-link="external" target="_blank">Make sure you have a website that Google can find and is mobile friendly!</a></strong> – If you don’t have your own website yet or if your website is not mobile friendly, this might be one of the vital changes you should make first! Be present online and especially on mobile (50% of used equipment and trucks buyers visiting Mascus are doing it from their mobile phone, not a computer).</p> <p><strong><span style="color:#f75f01" class="has-inline-color">Use of video calls</span></strong> – As most of us are restricted from travelling, video calls can be a great alternative instead of face to face meetings and even allow a buyer to inspect remotely a piece of equipment. Recently, we’ve heard the story of a dealer selling a machine to a client through a Facebook Messenger video call. Let your clients know that you are available for a video call!</p> <p><strong><span style="color:#f75f01" class="has-inline-color">Social media and email marketing</span></strong> – Do not hesitate to be more active than usual on social media and give some news to your followers, partners, and clients. People are spending a lot of time online during this time and you can get their attention with informative content (videos of yourself, sharing some good news, sending an email with the latest news from inside your company).</p> <h3 class="wp-block-heading"><strong>Mascus can help!</strong></h3> <p>If you want to know more tips to keep your business going, please contact your local Mascus representative for further information. We are here for you!</p> <div class="saboxplugin-wrap" itemtype="http://schema.org/Person" itemscope itemprop="author"><div class="saboxplugin-tab"><div class="saboxplugin-gravatar"><img decoding="async" src="http://blog.mascus.co.uk/wp-content/uploads/sites/9/2020/08/multiple1.png" width="100" height="100" alt="Mascus Blog Editor" itemprop="image"></div><div class="saboxplugin-authorname"><a href="https://blog.mascus.com/author/admin/" class="vcard author" rel="author follow" data-wpel-link="internal"><span class="fn">Mascus Blog Editor</span></a></div><div class="saboxplugin-desc"><div itemprop="description"></div></div><div class="clearfix"></div></div></div><div class="addtoany_share_save_container addtoany_content addtoany_content_bottom"><div class="addtoany_header">Share on social media: </div><div class="a2a_kit a2a_kit_size_ addtoany_list" data-a2a-url="https://blog.mascus.com/covid19-tips-and-best-practices-for-used-heavy-equipment-and-trucks-sellers/" data-a2a-title="Covid-19: Tips and best practices for used heavy equipment and trucks sellers"><a class="a2a_button_facebook" href="https://www.addtoany.com/add_to/facebook?linkurl=https%3A%2F%2Fblog.mascus.com%2Fcovid19-tips-and-best-practices-for-used-heavy-equipment-and-trucks-sellers%2F&amp;linkname=Covid-19%3A%20Tips%20and%20best%20practices%20for%20used%20heavy%20equipment%20and%20trucks%20sellers" title="Facebook" rel="nofollow noopener" target="_blank" data-wpel-link="external"><img src="/wp-content/themes/Mascus-blog/images/share/facebook.png" alt="Facebook"></a><a class="a2a_button_twitter" href="https://www.addtoany.com/add_to/twitter?linkurl=https%3A%2F%2Fblog.mascus.com%2Fcovid19-tips-and-best-practices-for-used-heavy-equipment-and-trucks-sellers%2F&amp;linkname=Covid-19%3A%20Tips%20and%20best%20practices%20for%20used%20heavy%20equipment%20and%20trucks%20sellers" title="Twitter" rel="nofollow noopener" target="_blank" data-wpel-link="external"><img src="/wp-content/themes/Mascus-blog/images/share/twitter.png" alt="Twitter"></a><a class="a2a_button_linkedin" href="https://www.addtoany.com/add_to/linkedin?linkurl=https%3A%2F%2Fblog.mascus.com%2Fcovid19-tips-and-best-practices-for-used-heavy-equipment-and-trucks-sellers%2F&amp;linkname=Covid-19%3A%20Tips%20and%20best%20practices%20for%20used%20heavy%20equipment%20and%20trucks%20sellers" title="LinkedIn" rel="nofollow noopener" target="_blank" data-wpel-link="external"><img src="/wp-content/themes/Mascus-blog/images/share/linkedin.png" alt="LinkedIn"></a></div></div> <div class="clearfix"></div> </div> </div> <!-- Article Right Sidebar --> <div class="single_post_section_latest col-lg-4 col-md-4"> <div class="col-lg-12"> <div class="sidebar_title"> latest ads </div> <div id="mascus_iframe_article"></div> <div class="clearfix"></div> <div class="sidebar_title"> latest articles </div> <div class="latest_post"> <div class="lastest_post_element col-lg-12 col-md-12 col-sm-12 col-xs-12"> <a href="https://blog.mascus.com/the-most-demanded-excavator-brands-on-the-used-equipment-market-during-the-first-half-of-2020/" data-wpel-link="internal" rel="follow"> <div class="lastest_post_title"> The most demanded excavator brands on the used equipment market during the first half of 2020 </div> <div class="lastest_post_excerpt col-lg-8 col-md-8 col-sm-10 col-xs-9"> Excavators are the most popular used construction equipment on Mascus, where there are currently 27 000 ... </div> <div class="latest_post_icon col-lg-4 col-md-4 col-sm-2 col-xs-3"> <img src="https://blog.mascus.com/wp-content/uploads/2018/04/construction_96.png"> </div> </a> </div> <div class="lastest_post_element col-lg-12 col-md-12 col-sm-12 col-xs-12"> <a href="https://blog.mascus.com/covid19-tips-and-best-practices-for-used-heavy-equipment-and-trucks-sellers/" data-wpel-link="internal" rel="follow"> <div class="lastest_post_title"> Covid-19: Tips and best practices for used heavy equipment and trucks sellers </div> <div class="lastest_post_excerpt col-lg-8 col-md-8 col-sm-10 col-xs-9"> The current Covid-19 crisis and its unwanted effects on our lives and economy make people rethink the way they are usually conducting business. During this period of unexpe... </div> <div class="latest_post_icon col-lg-4 col-md-4 col-sm-2 col-xs-3"> <img src="https://blog.mascus.com/wp-content/uploads/2018/04/construction_96.png"> </div> </a> </div> <div class="lastest_post_element col-lg-12 col-md-12 col-sm-12 col-xs-12"> <a href="https://blog.mascus.com/industry-report-the-used-heavy-machinery-truck-market-in-2019/" data-wpel-link="internal" rel="follow"> <div class="lastest_post_title"> Industry Report: The Used Heavy Machinery &amp; Truck Market in 2019 </div> <div class="lastest_post_excerpt col-lg-8 col-md-8 col-sm-10 col-xs-9"> A Mascus Report With over 430,000 used heavy machinery and trucks listed for sale on its website, Mascus... </div> <div class="latest_post_icon col-lg-4 col-md-4 col-sm-2 col-xs-3"> <img src="https://blog.mascus.com/wp-content/uploads/2018/04/construction_96.png"> </div> </a> </div> <div class="lastest_post_element col-lg-12 col-md-12 col-sm-12 col-xs-12"> <a href="https://blog.mascus.com/how-does-coronavirus-outbreak-affect-the-heavy-equipment-industry-2/" data-wpel-link="internal" rel="follow"> <div class="lastest_post_title"> How does coronavirus outbreak affect the heavy equipment industry? </div> <div class="lastest_post_excerpt col-lg-8 col-md-8 col-sm-10 col-xs-9"> As the COVID-19 cases continues to soar in Europe, USA and the rest of the world, following the outbreak in China, the heavy machinery and industrial vehicles industry is f... </div> <div class="latest_post_icon col-lg-4 col-md-4 col-sm-2 col-xs-3"> <img src="https://blog.mascus.com/wp-content/uploads/2018/04/construction_96.png"> </div> </a> </div> <div class="lastest_post_element col-lg-12 col-md-12 col-sm-12 col-xs-12"> <a href="https://blog.mascus.com/mascus-industry-report-international-and-domestic-demand-on-used-equipment-on-mascus-sep-oct-2019/" data-wpel-link="internal" rel="follow"> <div class="lastest_post_title"> Industry Report: International and Domestic Demand on Used Equipment Listed on Mascus, Sep-Oct 2019 </div> <div class="lastest_post_excerpt col-lg-8 col-md-8 col-sm-10 col-xs-9"> Insights on demand origin for top 10 countries with the highest volume of listings on Mascus </div> <div class="latest_post_icon col-lg-4 col-md-4 col-sm-2 col-xs-3"> <img src="https://blog.mascus.com/wp-content/uploads/2018/04/construction_96.png"> </div> </a> </div> </div> </div> </div> <!-- End Article Right Sidebar --> <div class="clearfix"></div> <div class="single_post_title_content col-lg-8 col-md-8 col-sm-12 col-xs-12 no_border floatleft"> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title">Leave a comment <small><a rel="follow" id="cancel-comment-reply-link" href="/covid19-tips-and-best-practices-for-used-heavy-equipment-and-trucks-sellers/#respond" style="display:none;" data-wpel-link="internal">Cancel reply</a></small></h3><form action="https://blog.mascus.com/wp-comments-post.php" method="post" id="commentform" class="comment-form"><div class="col-lg-2 col-md-2 col-sm-2 col-xs-12"><img src="https://blog.mascus.com/wp-content/themes/Mascus-blog/images/empty_avatar.png"></div><div id="comments_fields" class="col-lg-10 col-md-10 col-sm-10 col-xs-12"><p class="comment-form-comment comment-textarea"><textarea id="comment" name="comment" cols="45" rows="4" aria-required="true" placeholder="Write a comment"></textarea></p><p class="comment-form-comment"><a id="oa_social_login_link" class="login_social_media inactive">Login with other account</a></p><div id="comment_error" class="hide">Invalid fields</div> <p class="comment-form-comment post-comment-name"><input type="text" id="post-comment-name" name="author" placeholder="Name" autocomplete="off" value="" /></p> <p class="comment-form-comment post-comment-email"><input type="text" id="post-comment-email" name="email" placeholder="Email" autocomplete="off" value="" /></p></div> <p class="form-submit"><input name="submit" type="submit" id="submit" class="submit" value="Send" /> <input type='hidden' name='comment_post_ID' value='2072' id='comment_post_ID' /> <input type='hidden' name='comment_parent' id='comment_parent' value='0' /> </p><div class="clearfix"></div><div class="g-recaptcha" id="g-recaptcha-1" data-sitekey="6LdN3lQUAAAAAPU1MvXIwWx6_SgcwR33YbLJ8MKv"></div><p style="display: none !important;" class="akismet-fields-container" data-prefix="ak_"><label>&#916;<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="7"/><script>document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div><!-- #respond --> <!-- You can start editing here. --> <!-- If comments are open, but there are no comments. --> <!-- The plugin will be displayed when clicking on this link //--> <script type="text/javascript"> var _oneall = _oneall || []; 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