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background-position: center;" > <div class="container"> <div class="row d-flex align-items-center position-relative"> <div class="single-audience-header__breadcrumbs mt-8 position-absolute start-0"> <ul class="list-unstyled m-0 d-flex"> <li class="position-relative border rounded me-7 border-white"> <a href="https://acm.media" class="text-decoration-none p-2 text-white">Home</a> </li> <li class="position-relative border rounded me-7 border-white"> <a href="https://acm.media/audiences/" class="text-decoration-none p-2 text-white">Audiences</a> </li> <li class="position-relative border rounded me-7 bg-white border-light-grey"> <span class="p-2 text-black">Families</span> </li> </ul> </div> <div class="col-12 col-lg-6 offset-lg-3 text-center"> <h1 class="single-audience-header__title fw-500 text-white mb-0 position-relative">Families</h1> <p class="single-audience-header__subtitle mt-5 text-white position-relative mb-0">Parents with children at home</p> </div> </div> </div> </div> <div class="audience-information"> <div class="container"> <div class="row"> <div class="col-12"> <h2 class="audience-information__title fw-500 mb-2">Meet the Taylors</h2> <p class="audience-information__sub-title">Large suburban family.</p> </div> </div> <div class="row"> <div class="col-12 col-lg-7"> <div class="audience-information__content mt-lg-9"> <p>They’re a big family; mum, dad, three kids, two dogs, one cat… what next? Probably an SUV, or a treehouse, or a trampoline; depending who you ask.</p> <p>It takes a lot to feed such a big group and Mum is constantly on the alert for new supermarket bargains, she’s a promiscuous shopper but could be swayed by a good rewards program.</p> <p>If the kids aren’t at school they’re in swimming lessons, or ballet, or football. Whatever the new hobby is they’ll need the latest kit.</p> <p>Saturdays are a whirlwind of activity; kids birthday parties, orchestra recitals or visiting the grandparents. But somehow mum still finds time to meet up with her girlfriends for a glass of wine while dad watches the kids… in the intervals of the footy match. Sometimes he gets to watch the game live with his mates, stopping off at the TAB first for a quick flutter on the match beforehand.</p> <p>When they bought their house they knew it was a fixer-upper. Dad spends the weekends renovating with his new power tools, or repairing his beloved ute. The only thing the Taylors need now is a domestic package holiday, they’re scanning their local paper for offers. Can you influence them?</p> </div> </div> <div class="col-12 col-lg-4 offset-lg-1"> <div class="audience-information__quote-section"> <div class="audience-information__quote-section-image"> <img fetchpriority="high" decoding="async" width="1200" height="720" src="https://acm.media/wp-content/uploads/2023/02/families-photo-1200x720.jpg" class="img-fluid w-100 wp-post-image" alt="" /> </div> <div class="bg-primary-light p-8 text-center"> <p class="fw-500 fs-5 text-primary-dark ">"But Mum… Everyone else has one!"</p> </div> </div> </div> </div> </div> </div> <div class="audience-key-stats bg-primary-light py-10 pt-lg-10 pb-lg-6"> <div class="container"> <div class="row"> <div class="col-12"> <h2 class="fs-4 fw-500 mb-9 text-center">Key Statistics</h2> </div> </div> <div class="row"> <div class="col-12 col-lg-4 mb-6 mb-lg-0"> <div class="audience-key-stats__card bg-white rounded p-8 d-flex justify-content-center align-items-center flex-column"> <div class="mb-4 text-center"> <p class="audience-key-stats__total-audience countup fw-500 mb-4" data-start="0" data-end="1531000"></p> <p class="fs-5 mb-0">Total Audience</p> </div> <div class="mb-4 text-center"> <p class="audience-key-stats__print-audience countup fw-500 mb-4" data-start="0" data-end="940000"></p> <p class="fs-5 mb-0">Print Audience</p> </div> <div class="text-center"> <p class="audience-key-stats__digital-audience countup fw-500 mb-4" data-start="0" data-end="703000"></p> <p class="fs-5 mb-0">Digital Audience</p> </div> </div> </div> <div class="col-12 col-lg-4 mb-6 mb-lg-0"> <div class="audience-key-stats__card bg-white rounded p-8 d-flex justify-content-center align-items-center flex-column"> <div id="audienceKeyStatsProgressBar" class="audience-key-stats__progress-bar" data-percentage="0.47"></div> <p class="fs-5 mt-6">Gender</p> </div> </div> <div class="col-12 col-lg-4 mb-6 mb-lg-0"> <div class="audience-key-stats__card bg-white rounded p-8"> <div class="mb-2"> <p class="fs-4 fw-500 mb-0 text-primary-dark ">$<span class="countup" data-start="0" data-end="158000">0</span></p> <p class="fs-5">Average household income</p> </div> <div class="mb-2"> <p class="fs-4 fw-500 mb-0 text-primary-dark"><span class="countup" data-start="0" data-end="86">0</span>%</p> <p class="fs-5">Read news last 7 days (print and/or digital)</p> </div> <div class="mb-2"> <p class="fs-4 fw-500 mb-0 text-primary-dark "><span class="countup" data-start="0" data-end="98">0</span>%</p> <p class="fs-5 mb-0">Used internet last 7 days</p> </div> <div class="mb-2"> <p class="fs-4 fw-500 mb-0 text-primary-dark "><span class="countup" data-start="0" data-end="51">0</span>%</p> <p class="fs-5 mb-0">Don鈥檛 read metro newspapers</p> </div> </div> </div> </div> <div class="row"> <div class="col-12 text-center"> <p class="audience-key-stats__source">SOURCE: Roy Morgan Single Source, Apr 23 – Mar 24, P14+. </p> </div> </div> </div> </div> <div class="contacts" style="padding-top: 0px; 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