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3.95-.923.035-3.103.108-5.493.144v31.003h32.21v3.68H54.55v-3.68h1.946M79.253 48.29L62.52 79.256h18.513V48.29c-.61.007-1.206.007-1.773 0M76.015 32.392c.036-1.244.11-2.407.218-3.396.378-3.375 3.248-5.09 6.103-5.077 2.856-.015 5.726 1.7 6.104 5.076.11.99.182 2.152.218 3.403l-12.65-.008M75.978 34.32l12.716.008v2.015l-12.716-.008V34.32M76 38.255l12.68.007c-.015.684-.03 1.353-.05 1.978l-12.58-.014-.043-1.978"/></g></g></svg> </div> </div> <div class="lc">  <a href="https://bigmedium.com/bm.tags/podcast/" class="kicker" rel="tag">podcast</a>   <h1 class="bmw_headline">Design of AI: Sentient Design</h1>   <span class="bmw_pubdate">Published Oct 15, 2024</span>  </div> </header> <div class="lc maincontent"> <section class="bodycontent">  <div class="bmw_pageContent"> <aside class="aside media-right"> <p>This is part of <a href="/bm.tags/sentient-design/">a series about Sentient Design</a>, the already-here future of intelligent interfaces and AI-mediated experiences.</p> <h3 class="u--zero-bottom-margin">The book</h3> <p><cite>Sentient Design</cite> by Josh Clark with Veronika Kindred will be published by <a href="https://rosenfeldmedia.com/books/sentient-design/">Rosenfeld Media</a>.</p> <h3 class="u--zero-bottom-margin">The talk</h3> <p class="u--zero-bottom-margin"><a href="/speaking/sentient-design-josh-clark-talk.html"><img src="/bm.pix/josh-clark-casual-intelligence.4x3-500.jpg" width="600" height="375" alt="Photo of Josh Clark speaking in front of a screen that says, "Get cozy with casual intelligence"" style="width:100%; max-width:324px;" /></a></p> <p class="bm-caption"><a href="/speaking/sentient-design-josh-clark-talk.html">Watch Josh Clark's talk “Sentient Design”</a></p> <h3 class="u--zero-bottom-margin">The workshop</h3> <p><p>Book a <a href="/ideas/workshop-sentient-design-ai-experiences.html">workshop for designing AI-powered experiences</a>.</p> <h3 class="u--zero-bottom-margin">Need help?</h3> <p>If you’re working on strategy, design, or development of AI-powered products, we do that! <a href="/hire/">Get in touch.</a></p> </aside> <p>The marvelous Design of AI podcast features <a href="https://designofai.substack.com/p/sentient-design-should-we-be-chasing">a conversation with Big Medium’s Josh Clark and Veronika Kindred</a> about Sentient Design and the already here future of intelligent interfaces. Along with hosts Brittany Hobbs and Arpy Dragffy, Josh and Veronika discuss AI as a design material—the hows, whys, and implications of using machine intelligence to create radically adaptive, context-aware digital experiences.</p> <p>And friends, they get <em>into</em> it. <a href="https://designofai.substack.com/p/sentient-design-should-we-be-chasing">The conversation</a> highlights the importance of design in shaping machine-intelligent experiences, focusing on outcomes and human need over technology.</p> <ul> <li><a href="https://open.spotify.com/episode/686E5fjk2wF0RLB8jkU9rw">Listen on Spotify</a></li> <li><a href="https://podcasts.apple.com/us/podcast/19-authors-of-sentient-design-ai-powered-self-aware/id1734499859?i=1000672422070">Listen on Apple Podcasts</a></li> <li><a href="https://designofai.substack.com/p/sentient-design-should-we-be-chasing">Watch at Design of AI</a></li> </ul> <p>Josh and Veronika address the challenges and opportunities for using machine intelligence in various domains, from healthcare to education to consumer products. They also explore ethical considerations, the need for productive skepticism, and how to raise the bar for our expectations and experiences of AI-powered interfaces. And not least, the dad-daughter pair also dig into generational perspectives about this new technology—and why old heads like Josh need young heads like Veronika to escape calcified assumptions.</p> <p>And no kidding, lots more:</p> <ul> <li>The types of intelligent experiences that generative AI enables</li> <li>Moving beyond the chatbot: Where AI-powered interfaces go next</li> <li>Role of designers in shaping the next generation of digital products</li> <li>Types of relationships Gen Z and Gen Alpha will have with machine intelligence</li> <li>Should this be a period of optimism or skepticism?</li> </ul> <h3 id="whattheysaid">What they said</h3> <p>A few highlights to get you started:</p> <p>Josh: “The flurry around AI has been on the low-hanging fruit of productivity, and I think that there’s something that is bigger—a more meaningful transformation of <em>experience</em> —that is afoot here." </p> <p>Josh: “We are already used to this idea of radically adaptive _content_—Netflix, Amazon, these prediction or recommendation features that are so familiar that they seem almost boring. The opportunity now is to say, oh wait, we can do that with UX now."</p> <p>Josh: "We are used to designing the happy path as designers. There’s a set of interactions and data over which we have complete control. We set up the levers and the knobs and the dials for people to turn, and we know the path that they’re going to follow. But once you start having machine-intelligent experiences where the system is mediating this, you don’t have that control anymore, which means that the design experience shifts from creating this static experience to something that is much more responsive.”</p> <p>Veronika: "I’ve been surprised by how many of these products are put to market that just don’t work, or really don’t do what they promise to do. Maybe you can get one idea to be conceptualized out of it, but you can’t take it to the next level at all. It just completely falls apart when you try to initiate any sort of feedback loop. That’s been my my biggest surprise: just how fast people are rushing to get these products out of the gate when they are not good enough yet.”</p> <p>Josh: “I’m a big fan of getting rid of the sparkles like I think that all that that’s doing is saying, ‘this is going to be weird and broken.’ Let’s instead think: we’re making a thing that is going to work, and we should present it to the user as any other technology. It’s just software, after all. It’s not magic. It’s just software.”</p> <p>Josh: “How do we lean into that weirdness as an asset instead of as a liability? Because we can’t fix it being a liability."</p> <p>Veronika: “I think the more you engage, the more skepticism you should bring. If your expectations are low, you can be so happy when you’re wrong.”</p> <p>Josh: “One of the things that Veronika and I are trying to do with Sentient Design is not only show how you can build new kinds of experiences and products and interactions , but also: how do you lean into the better part of this and not go into the fears around this? How do we create experiences that amplify judgment and agency instead of replace them?”</p> <p>Veronika: “I kind of got the sense that AI is not so much a huge force for good or bad in the world. It’s more like oil. It helps people heat their home and drive their cars, but it also is a great tool for both equality and inequality.”</p> <p>Josh: “When you ask, you know, what’s a cutting edge application? I would say it’s not even a technology application. It’s a mindset application. What kind of world do we want to design for with this? And that’s what we talk about when we talk about sentient design. Let’s let the designers be sentient and mindful about what we can do with this technology.”</p> <p>Veronika: “We should raise our standards and really see that this is the moment for designers to become the ultimate mediator for users’ needs.”</p> <h3 id="tunein">Tune in</h3> <ul> <li><a href="https://open.spotify.com/episode/686E5fjk2wF0RLB8jkU9rw">Listen on Spotify</a></li> <li><a href="https://podcasts.apple.com/us/podcast/19-authors-of-sentient-design-ai-powered-self-aware/id1734499859?i=1000672422070">Listen on Apple Podcasts</a></li> <li><a href="https://designofai.substack.com/p/sentient-design-should-we-be-chasing">Watch at Design of AI</a></li> </ul> </div>   </section> <section class="moreinfo">  <h3>Read more about...</h3> <ul class="bmw_tags"> <li><a href="https://bigmedium.com/bm.tags/podcast/" rel="tag">podcast</a></li> <li><a href="https://bigmedium.com/bm.tags/ai/" rel="tag">ai</a></li> <li><a href="https://bigmedium.com/bm.tags/algorithms/" rel="tag">algorithms</a></li> <li><a href="https://bigmedium.com/bm.tags/design/" rel="tag">design</a></li> <li><a href="https://bigmedium.com/bm.tags/interview/" rel="tag">interview</a></li> <li><a href="https://bigmedium.com/bm.tags/principles/" rel="tag">principles</a></li> <li><a href="https://bigmedium.com/bm.tags/sentient-design/">sentient design</a></li> </ul>  </section> </div> </article> </main> <section class="touts"> <div class="lc u--zero-pad"> <div class="standard-margin touts-3up"> <h2><a href="https://bigmedium.com/speaking/" class="kicker kicker--invert">Talks</a></h2>  <div class="tout-links tout-links--latest tout-links--sec-speaking"> <div class="bmw_link bma_page1654"> <div class="bma_mediatop"> <a href="https://bigmedium.com/speaking/sentient-design-josh-clark-talk.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/josh-clark-casual-intelligence.4x3-250.jpg" class="bma_thumb" alt="Photo of Josh Clark speaking in front of a screen with the text, "Get cozy with casual intelligence"" srcset="https://bigmedium.com/bm.pix/josh-clark-casual-intelligence.4x3-2000.jpg 960w, https://bigmedium.com/bm.pix/josh-clark-casual-intelligence.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/josh-clark-casual-intelligence.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a> <h3 class="bma_head"><a href="https://bigmedium.com/speaking/sentient-design-josh-clark-talk.html" title="Sentient Design: AI and the Next Chapter of UX" rel="bookmark">Sentient Design: AI and the Next Chapter of UX</a></h3> <div class="bma_desc">Josh Clark introduces Sentient Design, the already-here future of intelligent interfaces and AI-mediated experiences. Learn to design radically adaptive experiences that feel almost self-aware in their response to user needs.</div> </div> </div> </div> <div class="bmw_link bma_page1708"> <div class="bma_mediatop"> <a href="https://bigmedium.com/speaking/sentient-design-rosenfeld-video-series.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/promo-josh-clark-veronika-kindred.4x3-250.jpg" class="bma_thumb" alt="Josh Clark and Veronika Kindred: Sentient Design video series" srcset="https://bigmedium.com/bm.pix/promo-josh-clark-veronika-kindred.4x3-2000.jpg 1200w, https://bigmedium.com/bm.pix/promo-josh-clark-veronika-kindred.4x3-1000.jpg 1000w, https://bigmedium.com/bm.pix/promo-josh-clark-veronika-kindred.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/promo-josh-clark-veronika-kindred.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a> <h3 class="bma_head"><a href="https://bigmedium.com/speaking/sentient-design-rosenfeld-video-series.html" title="Video Series: Foundations of Sentient Design" rel="bookmark">Video Series: Foundations of Sentient Design</a></h3> <div class="bma_desc">Josh Clark and Veronika Kindred lead a three-part video series to introduce the principles and practice of Sentient Design and AI-mediated experiences.</div> </div> </div> </div> <div class="bmw_link bma_page1695"> <div class="bma_mediatop"> <a href="https://bigmedium.com/speaking/design-of-ai-sentient-design.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/design-of-ai-promo.4x3-250.jpg" class="bma_thumb" alt="Headshots of Josh Clark and Veronika Kindred promoting the Design of AI podcast and talking about Sentient Design" srcset="https://bigmedium.com/bm.pix/design-of-ai-promo.4x3-2000.jpg 840w, https://bigmedium.com/bm.pix/design-of-ai-promo.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/design-of-ai-promo.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/podcast/" class="kicker kicker--tout kicker--invert">podcast</a> <h3 class="bma_head"><a href="https://bigmedium.com/speaking/design-of-ai-sentient-design.html" title="Design of AI: Sentient Design" rel="bookmark">Design of AI: Sentient Design</a></h3> <div class="bma_desc">Josh Clark and Veronika Kindred share the importance of design in shaping AI-powered experiences in this podcast conversation about Sentient Design, their new book, moving beyond the chatbot, generational views of technology, and much more.</div> </div> </div> </div> <div class="bmw_link bma_page1650"> <div class="bma_mediatop"> <a href="https://bigmedium.com/speaking/ai-and-design-systems-virtual-event.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/friends-with-robots.4x3-250.png" class="bma_thumb" alt="Making friends with the robots" srcset="https://bigmedium.com/bm.pix/friends-with-robots.4x3-2000.png 2000w, https://bigmedium.com/bm.pix/friends-with-robots.4x3-1000.png 1000w, https://bigmedium.com/bm.pix/friends-with-robots.4x3-500.png 500w, https://bigmedium.com/bm.pix/friends-with-robots.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/ai/" class="kicker kicker--tout kicker--invert">ai</a> <h3 class="bma_head"><a href="https://bigmedium.com/speaking/ai-and-design-systems-virtual-event.html" title="Online Event: AI and Design Systems" rel="bookmark">Online Event: AI and Design Systems</a></h3> <div class="bma_desc">The Big Medium team shares the many ways that we use AI to build and maintain design systems. (You can totally do it, too.)</div> </div> </div> </div> <div class="bmw_link bma_page1636"> <div class="bma_mediatop"> <a href="https://bigmedium.com/speaking/when-and-how-will-ai-replace-us.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/smashingconf_kevin.4x3-250.png" class="bma_thumb" alt="Kevin Coyle at Smashing Meet 2024: "The Future of Design Systems"" srcset="https://bigmedium.com/bm.pix/smashingconf_kevin.4x3-2000.png 346w, https://bigmedium.com/bm.pix/smashingconf_kevin.4x3-250.png 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/ai/" class="kicker kicker--tout kicker--invert">ai</a> <h3 class="bma_head"><a href="https://bigmedium.com/speaking/when-and-how-will-ai-replace-us.html" title="When will AI Replace Us?" rel="bookmark">When will AI Replace Us?</a></h3> <div class="bma_desc">Kevin Coyle addresses and subdues fears about AI taking out jobs. (Spoiler: This isn’t a new problem.) Instead, he shows how your new robot colleagues can help you do your job even better—right now, today.</div> </div> </div> </div> <div class="bmw_link bma_page1581"> <div class="bma_mediatop"> <a href="https://bigmedium.com/speaking/ai-is-your-new-design-material.html" class="bma_thumb"><img src="https://bigmedium.com/bm.pix/josh-clark-design-2.4x3-250.jpg" class="bma_thumb" alt="Josh Clark at Amuse Conference in 2019: "AI is your new design material"" srcset="https://bigmedium.com/bm.pix/josh-clark-design-2.4x3-2000.jpg 2000w, https://bigmedium.com/bm.pix/josh-clark-design-2.4x3-1000.jpg 1000w, https://bigmedium.com/bm.pix/josh-clark-design-2.4x3-500.jpg 500w, https://bigmedium.com/bm.pix/josh-clark-design-2.4x3-250.jpg 250w" sizes="(min-width: 1050px) 449px, 50vw" /></a> </div> <div class="bma_body"> <div class="bma_body-wrap"> <a href="https://bigmedium.com/bm.tags/sentient-design/" class="kicker kicker--tout kicker--invert">sentient design</a> <h3 class="bma_head"><a href="https://bigmedium.com/speaking/ai-is-your-new-design-material.html" title="A.I. Is Your New Design Material" rel="bookmark">A.I. Is Your New Design Material</a></h3> <div class="bma_desc">Discover the opportunities to use machine-generated content, insight, and interaction as design material in your everyday work.</div> </div> </div> </div> </div>  <div class="continue"> <a href="https://bigmedium.com/speaking/" class="btn btn--next"> <span class="btn-arrow-text--right">More Talks</span> </a> </div> </div> </div> </section> <section id="nav" class="prefooter"> <div class="toolbar"> <div class="lc"> <a href="https://bigmedium.com/" class="logo"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 830 147" role="img" aria-label="Big Medium" preserveAspectRatio="xMaxYMax meet"><title>Big Medium</title><desc>Big Medium logo</desc><use xlink:href="#bmlogo" id="footerLogo" /></svg> </a> <a href="#bm-top" id="BackToTop" class="icon icon-menu-up icon-utility">Back to top</a> </div> </div> <div class="lc">  <form action="https://bigmedium.com/cgi-bin/moxiebin/bm-search.cgi/q/3" method="get" class="bmw_search" enctype="multipart/form-data" accept-charset="utf-8"><div> <input type="search" name="bmq" placeholder="Search" value="" /> <button type="submit" class="icon icon-search icon-utility">Search</button> <input type="hidden" name="bms" value="3" /> </div></form>  <nav class="bmw_navigation bmn_hnav" role="navigation"> <div class="bmn_skipnav"><a href="#bm-skipnavbottom">Skip Navigation</a></div> <ul> <li class="bmn_sec-ideas"><a title="" href="https://bigmedium.com/ideas/">Ideas</a></li> <li class="bmn_sec-projects"><a title="" href="https://bigmedium.com/projects/">Projects</a></li> <li class="bmn_sec-speaking bmn_active"><a title="" href="https://bigmedium.com/speaking/">Talks</a></li> <li class="bmn_sec-about"><a title="" href="https://bigmedium.com/about/">About</a></li> <li class="bmn_sec-hire"><a title="" href="https://bigmedium.com/hire/">Hire Us</a></li> </ul> <span class="bmn_clearNav" id="bm-skipnavbottom"> </span> </nav> </div> </section>  <div class="bmw_footer"> <footer class="footer"> <div class="lc"> <div class="read-us"> <h3>Read us</h3> <ul> <li class="book-atomic"> <a href="https://atomicdesign.bradfrost.com"> <img src="/pix/atomic-design.png" alt="Atomic Design, by Brad Frost" /> </a> </li> <li class="book-touch"> <a href="http://abookapart.com/products/designing-for-touch"> <img src="/pix/designing-for-touch.png" alt="Designing for Touch, by Josh Clark" /> </a> </li> </ul> </div> <div class="hire-us"> <h3>Work with us</h3> <ul> <li><a href="/hire/#ui-ux-design">Interface and experience design</a></li> <li><a href="/hire/#sentient-design">Sentient Design and AI</a></li> <li><a href="/hire/#product-strategy-process">Digital strategy and process</a></li> <li><a href="/hire/#design-systems">Design systems</a></li> <li><a href="/hire/#production">Production and co-creation</a></li> <li><a href="/hire/#action-plan">Action plan</a></li> <li><a href="/hire/#coaching">Coaching and hands-on advice</a></li> <li><a href="/hire/#workshops-talks">Workshops and talks</a></li> </ul> </div> <div class="follow-us"> <h3>Follow us</h3> <h4>Get the <a href="/ideas/big-medium-newsletter.html">newsletter</a></h4> <div id="mc_embed_shell_bmfooter" class="bmc_mailchimp"> <div id="mc_embed_signup_bmfooter"> <script src="https://f.convertkit.com/ckjs/ck.5.js"></script> <form action="https://app.kit.com/forms/7693367/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="7693367" data-uid="93da655f7d" data-format="inline" data-version="5" data-options="{"settings":{"after_subscribe":{"action":"message","success_message":"Success! 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