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full-width"><div style="padding-bottom:56.2500%;" class="video-player video-player video-player-with-background"><div class="pencraft pc-position-absolute pc-reset buttonContainer-tH3LP9 video-player-button"><button style="width:72px;height:72px;" tabindex="0" type="button" class="pencraft pc-reset pencraft media-XfKJl4 size_md-gCDS3o priority_primary-RfbeYt iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_md-gCDS3o priority_primary-RfbeYt rounded-SYxRdz"><svg role="img" style="stroke:none;" width="20" height="20" viewBox="0 0 16 16" fill="none" stroke-width="1.8" stroke="none" xmlns="http://www.w3.org/2000/svg" class="videoIcon-pEKkgy"><g><title></title><path d="M3.35866 16C2.58101 16 2 15.4101 2 14.4447V1.55531C2 0.598883 2.58101 0 3.35866 0C3.75196 0 4.10056 0.134078 4.54749 0.393296L15.1575 6.54302C15.9531 7.00782 16.3106 7.39218 16.3106 8C16.3106 8.61676 15.9531 9.00112 15.1575 9.45698L4.54749 15.6067C4.10056 15.8659 3.75196 16 3.35866 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0 24 24" fill="none" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-gauge"><path d="m12 14 4-4"></path><path d="M3.34 19a10 10 0 1 1 17.32 0"></path></svg><div class="pencraft pc-reset color-white-rGgpJs line-height-16-mdHjij font-text-qe4AeH size-12-mmZ61m weight-regular-mUq6Gb reset-IxiVJZ">Playback speed</div></div><div class="pencraft pc-display-flex pc-reset"><div class="pencraft pc-reset color-white-rGgpJs line-height-16-mdHjij font-text-qe4AeH size-12-mmZ61m weight-regular-mUq6Gb reset-IxiVJZ">×</div></div></div><div class="pencraft pc-display-flex pc-padding-8 pc-justifyContent-space-between pc-alignItems-center pc-reset menuItem-Z86vY3"><div class="pencraft pc-display-flex pc-gap-8 pc-alignItems-center pc-reset"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg><div class="pencraft pc-reset color-white-rGgpJs line-height-16-mdHjij font-text-qe4AeH size-12-mmZ61m weight-regular-mUq6Gb reset-IxiVJZ">Share post</div></div><div class="pencraft pc-display-flex pc-reset"><div class="pencraft pc-reset color-white-rGgpJs line-height-16-mdHjij font-text-qe4AeH size-12-mmZ61m weight-regular-mUq6Gb reset-IxiVJZ"></div></div></div><div class="pencraft pc-display-flex pc-padding-8 pc-justifyContent-space-between pc-alignItems-center pc-reset menuItem-Z86vY3"><div class="pencraft pc-display-flex pc-gap-8 pc-alignItems-center pc-reset"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg><div class="pencraft pc-reset color-white-rGgpJs line-height-16-mdHjij font-text-qe4AeH size-12-mmZ61m weight-regular-mUq6Gb reset-IxiVJZ">Share post at current time</div></div><div class="pencraft pc-display-flex pc-reset"><div class="pencraft pc-reset color-white-rGgpJs line-height-16-mdHjij font-text-qe4AeH size-12-mmZ61m weight-regular-mUq6Gb reset-IxiVJZ"></div></div></div></div></div></div><div style="height:60px;"></div></div></div><div style="transform:translateY(0);transition:transform 0.5s ease;transition-delay:0.1s;" class="bottomControlsContainer-kx5Iet"><div style="opacity:1;" class="backDrop-OMzeTr"></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-8 pc-paddingTop-4 pc-paddingBottom-4 flexGrow-tjePuI pc-reset"><div style="opacity:1;transition:opacity 0.5s ease;" class="bottomInnerControlsContainer-nA_qdP"><div class="pencraft pc-display-flex pc-flexDirection-column flexGrow-tjePuI pc-reset"><div class="pencraft pc-display-flex pc-paddingBottom-4 flexGrow-tjePuI pc-reset"><div class="pencraft pc-display-flex pc-position-relative flexGrow-tjePuI pc-reset cursor-pointer-LYORKw timelineContainer-QAunx2"><div class="timeline-nCVBQY"><div style="width:0%;height:100%;" class="progress-K0IenH"></div></div><div style="position:absolute;left:0%;opacity:0;" class="pencraft pc-display-flex pc-flexDirection-column pc-position-absolute pc-reset thumbnailContainer-vAgzNA"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-4 pc-opacity-100 pc-padding-8 pc-reset bg-glass-inverted-medium-KqAZ5Z pc-borderRadius-sm"><div class="pencraft pc-display-flex pc-justifyContent-center pc-alignItems-center pc-reset"><div style="position:relative;"></div></div><div id="trigger39599" aria-expanded="false" aria-haspopup="dialog" aria-controls="dialog39600" ariaLabel="View more" class="pencraft pc-display-flex pc-reset"><div class="pencraft pc-display-flex pc-gap-8 pc-paddingTop-4 pc-paddingBottom-4 pc-justifyContent-center flexGrow-tjePuI pc-reset cursor-pointer-LYORKw"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-share"><path d="M4 12v8a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2v-8"></path><polyline points="16 6 12 2 8 6"></polyline><line x1="12" x2="12" y1="2" y2="15"></line></svg><div class="pencraft pc-reset color-white-rGgpJs line-height-20-t4M0El font-text-qe4AeH size-13-hZTUKr weight-semibold-uqA4FV reset-IxiVJZ">Share from 0:00</div></div></div></div></div></div></div><div class="pencraft pc-display-flex pc-paddingLeft-4 pc-paddingRight-4 pc-reset"><div class="pencraft pc-display-flex pc-gap-8 pc-alignItems-center pc-reset"><span><button tabindex="0" type="button" class="pencraft pc-reset pencraft playerButton-qCsqQJ buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="white" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-play"><polygon points="6 3 20 12 6 21 6 3"></polygon></svg></button></span><div style="position:relative;"><button tabindex="0" type="button" disabled class="pencraft pc-reset pencraft playerButton-qCsqQJ buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="white" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-skip-forward"><polygon points="5 4 15 12 5 20 5 4"></polygon><line x1="19" x2="19" y1="5" y2="19"></line></svg></button></div><div class="pencraft pc-display-flex pc-justifyContent-center pc-alignItems-center pc-position-relative pc-reset mainContainer-_32N5B"><span><button tabindex="0" type="button" class="pencraft pc-reset pencraft playerButton-qCsqQJ buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-volume"><path d="M11 4.702a.705.705 0 0 0-1.203-.498L6.413 7.587A1.4 1.4 0 0 1 5.416 8H3a1 1 0 0 0-1 1v6a1 1 0 0 0 1 1h2.416a1.4 1.4 0 0 1 .997.413l3.383 3.384A.705.705 0 0 0 11 19.298z"></path></svg></button></span><div class="pencraft pc-display-flex pc-justifyContent-center pc-alignItems-center pc-reset volumeBarContainer-AVLNVa"><div class="volumeBar-N1rUCF"><div style="width:0%;" class="volumeLevel-VDMLnw"></div></div></div></div><div class="pencraft pc-display-flex pc-gap-4 pc-justifyContent-center pc-alignItems-center pc-reset"><div class="pencraft pc-reset color-white-rGgpJs line-height-20-t4M0El font-digit-mBKKGP size-14-MLPa7j weight-bold-DmI9lw transform-uppercase-yKDgcq reset-IxiVJZ digit-FHltgX">0:00</div><div class="pencraft pc-reset color-white-rGgpJs line-height-20-t4M0El font-digit-mBKKGP size-14-MLPa7j 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type="button" class="pencraft pc-reset pencraft playerButton-qCsqQJ buttonBase-GK1x3M"><svg role="img" width="20" height="16" viewBox="0 0 20 16" fill="none" stroke-width="1.8" stroke="#808080" xmlns="http://www.w3.org/2000/svg"><g><title></title><path fill-rule="evenodd" clip-rule="evenodd" d="M0 2.51429C0 1.12568 1.14532 0 2.55814 0H17.4419C18.8547 0 20 1.12568 20 2.51429V13.4857C20 14.8743 18.8547 16 17.4419 16H2.55814C1.14532 16 0 14.8743 0 13.4857V2.51429ZM2.55814 1.37143C1.91595 1.37143 1.39535 1.8831 1.39535 2.51429V13.4857C1.39535 14.1169 1.91595 14.6286 2.55814 14.6286H17.4419C18.0841 14.6286 18.6047 14.1169 18.6047 13.4857V2.51429C18.6047 1.8831 18.0841 1.37143 17.4419 1.37143H2.55814Z" fill="white" stroke-width="0.25"></path><path d="M12.1858 7.94143V8.6719C12.1858 9.03793 12.2336 9.34826 12.329 9.60289C12.4277 9.85752 12.5694 10.0501 12.754 10.1806C12.9418 10.3111 13.1661 10.3763 13.4271 10.3763C13.6563 10.3763 13.8536 10.3286 14.0192 10.2331C14.1878 10.1344 14.3183 10.0008 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stroke-linejoin="round" class="lucide lucide-picture-in-picture2"><path d="M21 9V6a2 2 0 0 0-2-2H4a2 2 0 0 0-2 2v10c0 1.1.9 2 2 2h4"></path><rect width="10" height="7" x="12" y="13" rx="2"></rect></svg></button></span><span><button tabindex="0" type="button" class="pencraft pc-reset pencraft playerButton-qCsqQJ buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize"><path d="M8 3H5a2 2 0 0 0-2 2v3"></path><path d="M21 8V5a2 2 0 0 0-2-2h-3"></path><path d="M3 16v3a2 2 0 0 0 2 2h3"></path><path d="M16 21h3a2 2 0 0 0 2-2v-3"></path></svg></button></span><span><button tabindex="0" type="button" class="pencraft pc-reset pencraft playerButton-qCsqQJ buttonBase-GK1x3M"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-ellipsis-vertical"><circle cx="12" cy="12" r="1"></circle><circle cx="12" cy="5" r="1"></circle><circle cx="12" cy="19" r="1"></circle></svg></button></span></div></div></div></div></div></div></div></div><div style="top:0px;bottom:0px;right:0px;transform:translateX(20%);transition:transform 0.15s ease-in-out, opacity 0.15s ease-in-out;width:360px;" class="pencraft pc-display-flex pc-opacity-0 pc-pointerEvents-none pc-position-absolute pc-reset overflow-auto-7WTsTi color-white-rGgpJs"><div class="pencraft pc-display-contents pc-reset dark-theme"><div style="background-color:#161718;" class="pencraft pc-display-flex pc-flexDirection-column pc-position-absolute pc-inset-0 pc-reset"><div class="pencraft pc-display-flex pc-padding-16 pc-justifyContent-space-between pc-alignItems-center pc-reset"><div class="pencraft pc-reset color-primary-zABazT line-height-24-jnGwiv font-text-qe4AeH size-17-JHHggF weight-semibold-uqA4FV 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20.9176 15.6705 20.2093C17.2562 19.501 18.6031 18.3491 19.5487 16.8925C20.4944 15.4358 20.9984 13.7367 21 12" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></a></div><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><a role="button" href="javascript:void(0)" aria-label="View share options" class="post-ufi-button style-button no-icon has-label with-border"><div class="label">Share</div></a><a role="button" class="post-ufi-button style-button has-label with-border"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="var(--color-secondary-themed)" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-align-left"><path d="M15 12H3"></path><path d="M17 18H3"></path><path d="M21 6H3"></path></svg><div class="label">Transcript</div></a></div></div></div></div></div><div class="postContentWrapper-MYe7fH"><div class="available-content"><div dir="auto" class="body markup"><p><span>GenAI’s promise is that digital experiences will become more intelligent. </span><a href="https://bigmedium.com/" rel>Big Medium</a><span> Founder </span><a href="https://www.linkedin.com/in/joshclark/" rel>Josh Clark</a><span> and his daughter, </span><a href="https://www.linkedin.com/in/vkind/" rel>Veronika Kindred</a><span>, are the authors of the upcoming book “</span><a href="https://rosenfeldmedia.com/books/sentient-design/" rel>Sentient Design</a><span>” and the latest guests on the podcast. They see products that are radically adaptive to our situational needs and collaborate with users in ways that seemed insane a few years ago. </span></p><p><a href="https://open.spotify.com/episode/686E5fjk2wF0RLB8jkU9rw" rel>Listen on Spotify</a><span> | </span><a href="https://podcasts.apple.com/us/podcast/19-authors-of-sentient-design-ai-powered-self-aware/id1734499859?i=1000672422070" rel>Listen on Apple Podcasts</a></p><p>But what struck me the most were three things:</p><ol><li><p>Veronika, a GenZer who figuratively grew up inside of tech because of her father’s work, sees the role of AI much differently than what us older folk would expect. There’s an awkward comfort with the centralization of power within these systems and the expectation that we, the users, will decide whether it is used for good or bad.</p></li><li><p>Not building towards personalization. Josh knows that it requires far too much data for a system to understand us and what we truly need. So they’re better suited to inferring where we are in our journey, making assumptions about what might have changed about us, and adapting to meet us where we are.</p></li><li><p><span>Josh is a champion for embracing the </span><em>weirdness</em><span> of AI. Rather than be intimidated and worried about hallucinations, use the not-so-perfect technology in ways that provide unexpected results. </span></p></li></ol><p>The counter-point to intelligent products continues to be how much intelligence a user wants and how much personal information they are willing to give up for it. There’s nothing more uncomfortable than a salesperson who doesn’t get your signals.</p><p class="button-wrapper" data-attrs="{"url":"https://designofai.substack.com/?utm_source=substack&utm_medium=email&utm_content=share&action=share","text":"Share Design of AI: News & resources for product teams","action":null,"class":null}" data-component-name="ButtonCreateButton"><a class="button primary" href="https://designofai.substack.com/?utm_source=substack&utm_medium=email&utm_content=share&action=share" rel><span>Share Design of AI: News & resources for product teams</span></a></p><div><hr/></div><h2 class="header-anchor-post">Adobe’s Project Concept is the start of something huge<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§adobes-project-concept-is-the-start-of-something-huge" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://designofai.substack.com/i/150241052/adobes-project-concept-is-the-start-of-something-huge" class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p>Embracing the weirdness is exactly what Adobe’s new product, Project Concept does. Better you watch the video than me try and explain. It will be interesting to see how agencies respond to the further commoditization of their expertise.</p><div id="youtube2-hrszH4Mcd_8" class="youtube-wrap" data-attrs="{"videoId":"hrszH4Mcd_8","startTime":null,"endTime":null}" data-component-name="Youtube2ToDOM"><div class="youtube-inner"><iframe src="https://www.youtube-nocookie.com/embed/hrszH4Mcd_8?rel=0&autoplay=0&showinfo=0&enablejsapi=0" frameborder="0" loading="lazy" gesture="media" allow="autoplay; fullscreen" allowautoplay="true" allowfullscreen="true" width="728" height="409"></iframe></div></div><h2 class="header-anchor-post">Always remember, GenAI is great at the boring stuff<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§always-remember-genai-is-great-at-the-boring-stuff" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://designofai.substack.com/i/150241052/always-remember-genai-is-great-at-the-boring-stuff" class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><blockquote><p><strong><a href="https://economictimes.indiatimes.com/topic/amazon" rel>Amazon</a></strong><span>, in its quest for greater efficiency, has developed new systems to shave seconds off each package delivery and to help customers make faster buying choices, even for new product types that they may know little about. The company announced Wednesday it has created spotlights within its trucks to guide delivery people to packages for each stop along a route.</span><br/><br/><span>"When we speed up deliveries, customers shop more," said Doug Herrington, CEO of Amazon worldwide stores in remarks at the event. "Once a customer experiences fast delivery, they will come back sooner and shop more."</span></p></blockquote><p>Interestingly, this also highlights the tech’s ability to imagine solutions to problems that humans may not be able to see otherwise. You could call that embracing the weirdness again. </p><p><strong><span>We’ll go into this conversation in detail when we interview Lisa Weaver-Lambert, the author of </span><a href="https://www.amazon.com/AI-Value-Playbook-make-world/dp/1835461751" rel>The AI Value Playbook</a><span>. In the book she interviewed business leaders to document exactly where and how AI has been delivering value.</span></strong></p><div><hr/></div><h1 class="header-anchor-post">Multi-modal AI: 8 ways computer vision will change our lives<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§multi-modal-ai-ways-computer-vision-will-change-our-lives" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://designofai.substack.com/i/150241052/multi-modal-ai-ways-computer-vision-will-change-our-lives" class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h1><p><span>While GenAI has been monopolizing the headlines, Apple, Meta, and Snap continue to invest in augmented reality headsets. Apple's Vision Pro </span><a href="https://www.thedrum.com/opinion/2024/07/15/apple-s-vision-pro-600m-failure-shows-importance-market-orientation" rel>landed with a thud</a><span> —largely due to the price and home-bound use cases— but the others stirred buzz because they focused on lightweight and fashionable eyewear (courtesy of their partnership with Ray-Ban).</span></p><p><span>We've been here before though. </span><a href="https://medium.com/nyc-design/the-assumptions-that-led-to-failures-of-google-glass-8b40a07cfa1e" rel>Google Glass famously failed.</a><span> And no one remembers </span><a href="https://www.digitalbodies.net/why-snaps-new-ar-glasses-are-doomed-to-fail/" rel>Snap's previous eyewear</a><span>.</span></p><p>But now is different.</p><p><span>AI researchers have made huge advancements related to computer vision. </span><a href="https://www.ibm.com/topics/computer-vision" rel>If AI enables computers to think, computer vision enables them to see, observe and understand</a><span>.</span></p><p><a href="https://www.linkedin.com/pulse/multi-modal-ai-8-ways-computer-vision-change-our-dragffy-guerrero-rgjle/" rel>Continue reading the article on LinkedIn…</a></p><div><hr/></div><h2 class="header-anchor-post">Want to join as a contributor?<div class="pencraft pc-display-flex pc-alignItems-center pc-position-absolute pc-reset header-anchor-parent"><div class="pencraft pc-display-contents pc-reset pubTheme-yiXxQA"><div id="§want-to-join-as-a-contributor" class="pencraft pc-reset header-anchor offset-top"></div><button tabindex="0" type="button" data-href="https://designofai.substack.com/i/150241052/want-to-join-as-a-contributor" class="pencraft pc-reset pencraft iconButton2-DvFP7w iconButtonBase-dJGHgN buttonBase-GK1x3M buttonNew-KfJF0Q size_sm-G3LciD priority_secondary-S63h9o"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-link"><path d="M10 13a5 5 0 0 0 7.54.54l3-3a5 5 0 0 0-7.07-7.07l-1.72 1.71"></path><path d="M14 11a5 5 0 0 0-7.54-.54l-3 3a5 5 0 0 0 7.07 7.07l1.71-1.71"></path></svg></button></div></div></h2><p><span>Contact us </span><a href="mailto:info@designof.ai" rel>info@designof.ai</a><span> to help us collect the best resources about how AI is shaping the world around us.</span></p><p></p><div class="subscription-widget-wrap"><div class="subscription-widget show-subscribe"><div class="preamble"><p>Thanks for reading Design of AI: News & resources for product teams! 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https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85ad5d70-91f2-4744-97fb-4e9f4ad3141e_144x144.png 64w, https://substackcdn.com/image/fetch/w_96,h_96,c_fill,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85ad5d70-91f2-4744-97fb-4e9f4ad3141e_144x144.png 96w" sizes="32px"/><img src="https://substackcdn.com/image/fetch/w_32,h_32,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85ad5d70-91f2-4744-97fb-4e9f4ad3141e_144x144.png" sizes="32px" alt srcset="https://substackcdn.com/image/fetch/w_32,h_32,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85ad5d70-91f2-4744-97fb-4e9f4ad3141e_144x144.png 32w, https://substackcdn.com/image/fetch/w_64,h_64,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85ad5d70-91f2-4744-97fb-4e9f4ad3141e_144x144.png 64w, https://substackcdn.com/image/fetch/w_96,h_96,c_fill,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85ad5d70-91f2-4744-97fb-4e9f4ad3141e_144x144.png 96w" width="32" height="32" draggable="false" class="img-OACg1c pencraft pc-reset"/></picture></div></div></a><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><div class="pencraft pc-reset color-pub-primary-text-NyXPlw line-height-20-t4M0El font-text-qe4AeH size-13-hZTUKr weight-regular-mUq6Gb reset-IxiVJZ">Arpy Dragffy</div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-8 pc-reset"><div class="pencraft pc-reset color-pub-primary-text-NyXPlw line-height-24-jnGwiv font-pub-headings-FE5byy 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height="10" viewBox="0 0 16 16" fill="none" stroke-width="1.8" stroke="none" xmlns="http://www.w3.org/2000/svg" class="videoIcon-pEKkgy"><g><title></title><path d="M3.35866 16C2.58101 16 2 15.4101 2 14.4447V1.55531C2 0.598883 2.58101 0 3.35866 0C3.75196 0 4.10056 0.134078 4.54749 0.393296L15.1575 6.54302C15.9531 7.00782 16.3106 7.39218 16.3106 8C16.3106 8.61676 15.9531 9.00112 15.1575 9.45698L4.54749 15.6067C4.10056 15.8659 3.75196 16 3.35866 16Z"></path></g></svg></button></div><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/w_150,h_150,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F157319443%2F9f73260d-0de8-41be-8004-ea650c84ba45%2Ftranscoded-00001.png"/><img src="https://substackcdn.com/image/fetch/w_150,h_150,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F157319443%2F9f73260d-0de8-41be-8004-ea650c84ba45%2Ftranscoded-00001.png" sizes="(min-width:768px) 50vw, 100vw" alt width="150" height="150" style="aspect-ratio: 1" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div><div class="pencraft pc-display-flex pc-flexDirection-column flexGrow-tjePuI pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingBottom-4 pc-reset"><a style="font-size:15px;line-height:20px;" href="https://designofai.substack.com/p/how-can-we-design-a-new-relationship" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">How Can we Design a New Relationship with AI?</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T 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srcset="https://substackcdn.com/image/fetch/w_150,h_150,c_fill,f_webp,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F156499746%2F4469034b-2be4-400c-a2f5-cedc6124cd89%2Ftranscoded-1738772203.png"/><img src="https://substackcdn.com/image/fetch/w_150,h_150,c_fill,f_auto,q_auto:good,fl_progressive:steep,g_center/https%3A%2F%2Fsubstack-video.s3.amazonaws.com%2Fvideo_upload%2Fpost%2F156499746%2F4469034b-2be4-400c-a2f5-cedc6124cd89%2Ftranscoded-1738772203.png" sizes="(min-width:768px) 50vw, 100vw" alt width="150" height="150" style="aspect-ratio: 1" class="img-OACg1c image-nBNbRY pencraft pc-reset"/></picture></div><div class="pencraft pc-display-flex pc-flexDirection-column flexGrow-tjePuI pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingBottom-4 pc-reset"><a style="font-size:15px;line-height:20px;" href="https://designofai.substack.com/p/ai-is-making-knowledge-work-cheaper" data-testid="post-preview-title" class="pencraft pc-reset color-pub-primary-text-NyXPlw font-pub-headings-FE5byy clamp-y7pNm8 clamp-2-kM02pu reset-IxiVJZ">AI is making Knowledge Work cheaper & easier— some will benefit huge</a></div><div class="pencraft pc-display-inline pc-reset color-pub-secondary-text-hGQ02T line-height-20-t4M0El font-meta-MWBumP size-11-NuY2Zx weight-medium-fw81nC transform-uppercase-yKDgcq clamp-y7pNm8 clamp-1-eSN73l reset-IxiVJZ meta-EgzBVA"><time datetime="2025-02-05T23:13:12.315Z" class="date-rtYe1v">Feb 5</time> <span class="dividerChar-SbAJEi">•</span> <span class="pencraft pc-reset reset-IxiVJZ"><a href="https://substack.com/@arpydragffy" class="link-HFGLqU">Arpy Dragffy</a></span></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-padding-8 pc-position-relative pc-reset pc-borderRadius-sm container-H2dyKk"><div class="pencraft pc-display-flex pc-gap-16 pc-reset"><div style="aspect-ratio: 1" class="image-UySkN_ 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with Big Medium's Josh Clark & Veronika Kindred + 8 ways computer vision will change our lives + Adobe's new creativity app\",\"body_html\":\"<p>GenAI\u2019s promise is that digital experiences will become more intelligent. <a href=\\\"https://bigmedium.com/\\\">Big Medium</a> Founder <a href=\\\"https://www.linkedin.com/in/joshclark/\\\">Josh Clark</a> and his daughter, <a href=\\\"https://www.linkedin.com/in/vkind/\\\">Veronika Kindred</a>, are the authors of the upcoming book \u201C<a href=\\\"https://rosenfeldmedia.com/books/sentient-design/\\\">Sentient Design</a>\u201D and the latest guests on the podcast. They see products that are radically adaptive to our situational needs and collaborate with users in ways that seemed insane a few years ago. </p><p><a href=\\\"https://open.spotify.com/episode/686E5fjk2wF0RLB8jkU9rw\\\">Listen on Spotify</a> | <a href=\\\"https://podcasts.apple.com/us/podcast/19-authors-of-sentient-design-ai-powered-self-aware/id1734499859?i=1000672422070\\\">Listen on Apple Podcasts</a></p><p>But what struck me the most were three things:</p><ol><li><p>Veronika, a GenZer who figuratively grew up inside of tech because of her father\u2019s work, sees the role of AI much differently than what us older folk would expect. There\u2019s an awkward comfort with the centralization of power within these systems and the expectation that we, the users, will decide whether it is used for good or bad.</p></li><li><p>Not building towards personalization. Josh knows that it requires far too much data for a system to understand us and what we truly need. So they\u2019re better suited to inferring where we are in our journey, making assumptions about what might have changed about us, and adapting to meet us where we are.</p></li><li><p>Josh is a champion for embracing the <em>weirdness</em> of AI. Rather than be intimidated and worried about hallucinations, use the not-so-perfect technology in ways that provide unexpected results. </p></li></ol><p>The counter-point to intelligent products continues to be how much intelligence a user wants and how much personal information they are willing to give up for it. There\u2019s nothing more uncomfortable than a salesperson who doesn\u2019t get your signals.</p><p class=\\\"button-wrapper\\\" data-attrs=\\\"{"url":"https://designofai.substack.com/?utm_source=substack&utm_medium=email&utm_content=share&action=share","text":"Share Design of AI: News & resources for product teams","action":null,"class":null}\\\" data-component-name=\\\"ButtonCreateButton\\\"><a class=\\\"button primary\\\" href=\\\"https://designofai.substack.com/?utm_source=substack&utm_medium=email&utm_content=share&action=share\\\"><span>Share Design of AI: News & resources for product teams</span></a></p><div><hr></div><h2>Adobe\u2019s Project Concept is the start of something huge</h2><p>Embracing the weirdness is exactly what Adobe\u2019s new product, Project Concept does. Better you watch the video than me try and explain. It will be interesting to see how agencies respond to the further commoditization of their expertise.</p><div id=\\\"youtube2-hrszH4Mcd_8\\\" class=\\\"youtube-wrap\\\" data-attrs=\\\"{"videoId":"hrszH4Mcd_8","startTime":null,"endTime":null}\\\" data-component-name=\\\"Youtube2ToDOM\\\"><div class=\\\"youtube-inner\\\"><iframe src=\\\"https://www.youtube-nocookie.com/embed/hrszH4Mcd_8?rel=0&autoplay=0&showinfo=0&enablejsapi=0\\\" frameborder=\\\"0\\\" loading=\\\"lazy\\\" gesture=\\\"media\\\" allow=\\\"autoplay; fullscreen\\\" allowautoplay=\\\"true\\\" allowfullscreen=\\\"true\\\" width=\\\"728\\\" height=\\\"409\\\"></iframe></div></div><h2>Always remember, GenAI is great at the boring stuff</h2><blockquote><p><strong><a href=\\\"https://economictimes.indiatimes.com/topic/amazon\\\">Amazon</a></strong>, in its quest for greater efficiency, has developed new systems to shave seconds off each package delivery and to help customers make faster buying choices, even for new product types that they may know little about. The company announced Wednesday it has created spotlights within its trucks to guide delivery people to packages for each stop along a route.<br><br>\\\"When we speed up deliveries, customers shop more,\\\" said Doug Herrington, CEO of Amazon worldwide stores in remarks at the event. \\\"Once a customer experiences fast delivery, they will come back sooner and shop more.\\\"</p></blockquote><p>Interestingly, this also highlights the tech\u2019s ability to imagine solutions to problems that humans may not be able to see otherwise. You could call that embracing the weirdness again. </p><p><strong>We\u2019ll go into this conversation in detail when we interview Lisa Weaver-Lambert, the author of <a href=\\\"https://www.amazon.com/AI-Value-Playbook-make-world/dp/1835461751\\\">The AI Value Playbook</a>. In the book she interviewed business leaders to document exactly where and how AI has been delivering value.</strong></p><div><hr></div><h1>Multi-modal AI: 8 ways computer vision will change our lives</h1><p>While GenAI has been monopolizing the headlines, Apple, Meta, and Snap continue to invest in augmented reality headsets. Apple's Vision Pro <a href=\\\"https://www.thedrum.com/opinion/2024/07/15/apple-s-vision-pro-600m-failure-shows-importance-market-orientation\\\">landed with a thud</a> \u2014largely due to the price and home-bound use cases\u2014 but the others stirred buzz because they focused on lightweight and fashionable eyewear (courtesy of their partnership with Ray-Ban).</p><p>We've been here before though. <a href=\\\"https://medium.com/nyc-design/the-assumptions-that-led-to-failures-of-google-glass-8b40a07cfa1e\\\">Google Glass famously failed.</a> And no one remembers <a href=\\\"https://www.digitalbodies.net/why-snaps-new-ar-glasses-are-doomed-to-fail/\\\">Snap's previous eyewear</a>.</p><p>But now is different.</p><p>AI researchers have made huge advancements related to computer vision. <a href=\\\"https://www.ibm.com/topics/computer-vision\\\">If AI enables computers to think, computer vision enables them to see, observe and understand</a>.</p><p><a href=\\\"https://www.linkedin.com/pulse/multi-modal-ai-8-ways-computer-vision-change-our-dragffy-guerrero-rgjle/\\\">Continue reading the article on LinkedIn\u2026</a></p><div><hr></div><h2>Want to join as a contributor?</h2><p>Contact us <a href=\\\"mailto:info@designof.ai\\\">info@designof.ai</a> to help us collect the best resources about how AI is shaping the world around us.</p><p></p><div class=\\\"subscription-widget-wrap-editor\\\" data-attrs=\\\"{"url":"https://designofai.substack.com/subscribe?","text":"Subscribe","language":"en"}\\\" data-component-name=\\\"SubscribeWidgetToDOM\\\"><div class=\\\"subscription-widget show-subscribe\\\"><div class=\\\"preamble\\\"><p class=\\\"cta-caption\\\">Thanks for reading Design of AI: News & resources for product teams! 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