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90%);border-radius:4px;border-style:solid;border-width:1px;box-sizing:border-box;}.css-16xfy0z-control:hover{border-color:hsl(0, 0%, 70%);}</style><div class="filter-select__control filter-select__control--is-disabled css-16xfy0z-control"><style data-emotion="css hlgwow">.css-hlgwow{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:grid;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-overflow-scrolling:touch;position:relative;overflow:hidden;padding:2px 8px;box-sizing:border-box;}</style><div class="filter-select__value-container css-hlgwow"><style data-emotion="css 1jqq78o-placeholder">.css-1jqq78o-placeholder{grid-area:1/1/2/3;color:hsl(0, 0%, 50%);margin-left:2px;margin-right:2px;box-sizing:border-box;}</style><div class="filter-select__placeholder css-1jqq78o-placeholder" id="react-select-platform-select-placeholder">Select...</div><style data-emotion="css 1mkvw8y">.css-1mkvw8y{visibility:hidden;-webkit-flex:1 1 auto;-ms-flex:1 1 auto;flex:1 1 auto;display:inline-grid;grid-area:1/1/2/3;grid-template-columns:0 min-content;margin:2px;padding-bottom:2px;padding-top:2px;color:hsl(0, 0%, 20%);box-sizing:border-box;}.css-1mkvw8y:after{content:attr(data-value) " ";visibility:hidden;white-space:pre;grid-area:1/2;font:inherit;min-width:2px;border:0;margin:0;outline:0;padding:0;}</style><div class="filter-select__input-container css-1mkvw8y" data-value=""><input class="filter-select__input" style="label:input;color:inherit;background:0;opacity:1;width:100%;grid-area:1 / 2;font:inherit;min-width:2px;border:0;margin:0;outline:0;padding:0" disabled="" autoCapitalize="none" autoComplete="off" autoCorrect="off" id="react-select-platform-select-input" spellcheck="false" tabindex="0" type="text" aria-autocomplete="list" aria-expanded="false" aria-haspopup="true" role="combobox" aria-describedby="react-select-platform-select-placeholder" value=""/></div></div><style data-emotion="css 1wy0on6">.css-1wy0on6{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-align-self:stretch;-ms-flex-item-align:stretch;align-self:stretch;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;box-sizing:border-box;}</style><div class="filter-select__indicators css-1wy0on6"><style data-emotion="css 1xc3v61-indicatorContainer">.css-1xc3v61-indicatorContainer{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-transition:color 150ms;transition:color 150ms;color:hsl(0, 0%, 80%);padding:8px;box-sizing:border-box;}.css-1xc3v61-indicatorContainer:hover{color:hsl(0, 0%, 60%);}</style><div class="filter-select__indicator filter-select__dropdown-indicator css-1xc3v61-indicatorContainer" aria-hidden="true"><style data-emotion="css 8mmkcg">.css-8mmkcg{display:inline-block;fill:currentColor;line-height:1;stroke:currentColor;stroke-width:0;}</style><svg height="20" width="20" viewBox="0 0 20 20" aria-hidden="true" focusable="false" class="css-8mmkcg"><path d="M4.516 7.548c0.436-0.446 1.043-0.481 1.576 0l3.908 3.747 3.908-3.747c0.533-0.481 1.141-0.446 1.574 0 0.436 0.445 0.408 1.197 0 1.615-0.406 0.418-4.695 4.502-4.695 4.502-0.217 0.223-0.502 0.335-0.787 0.335s-0.57-0.112-0.789-0.335c0 0-4.287-4.084-4.695-4.502s-0.436-1.17 0-1.615z"></path></svg></div></div></div></div><label>Platform</label></div><div class="col filter-select-holder mb-20 mb-md-0 px-3"><style data-emotion="css 3iigni-container">.css-3iigni-container{pointer-events:none;position:relative;box-sizing:border-box;}</style><div class="filter-select filter-select--is-disabled css-3iigni-container"><style data-emotion="css 7pg0cj-a11yText">.css-7pg0cj-a11yText{z-index:9999;border:0;clip:rect(1px, 1px, 1px, 1px);height:1px;width:1px;position:absolute;overflow:hidden;padding:0;white-space:nowrap;}</style><span id="react-select-country-select-live-region" class="css-7pg0cj-a11yText"></span><span aria-live="polite" aria-atomic="false" aria-relevant="additions text" class="css-7pg0cj-a11yText"></span><style data-emotion="css 16xfy0z-control">.css-16xfy0z-control{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;cursor:default;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;min-height:38px;outline:0!important;position:relative;-webkit-transition:all 100ms;transition:all 100ms;background-color:hsl(0, 0%, 95%);border-color:hsl(0, 0%, 90%);border-radius:4px;border-style:solid;border-width:1px;box-sizing:border-box;}.css-16xfy0z-control:hover{border-color:hsl(0, 0%, 70%);}</style><div class="filter-select__control filter-select__control--is-disabled css-16xfy0z-control"><style data-emotion="css hlgwow">.css-hlgwow{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:grid;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-overflow-scrolling:touch;position:relative;overflow:hidden;padding:2px 8px;box-sizing:border-box;}</style><div class="filter-select__value-container css-hlgwow"><style data-emotion="css 1jqq78o-placeholder">.css-1jqq78o-placeholder{grid-area:1/1/2/3;color:hsl(0, 0%, 50%);margin-left:2px;margin-right:2px;box-sizing:border-box;}</style><div class="filter-select__placeholder css-1jqq78o-placeholder" id="react-select-country-select-placeholder">Select...</div><style data-emotion="css 1mkvw8y">.css-1mkvw8y{visibility:hidden;-webkit-flex:1 1 auto;-ms-flex:1 1 auto;flex:1 1 auto;display:inline-grid;grid-area:1/1/2/3;grid-template-columns:0 min-content;margin:2px;padding-bottom:2px;padding-top:2px;color:hsl(0, 0%, 20%);box-sizing:border-box;}.css-1mkvw8y:after{content:attr(data-value) " ";visibility:hidden;white-space:pre;grid-area:1/2;font:inherit;min-width:2px;border:0;margin:0;outline:0;padding:0;}</style><div class="filter-select__input-container css-1mkvw8y" data-value=""><input class="filter-select__input" style="label:input;color:inherit;background:0;opacity:1;width:100%;grid-area:1 / 2;font:inherit;min-width:2px;border:0;margin:0;outline:0;padding:0" disabled="" autoCapitalize="none" autoComplete="off" autoCorrect="off" id="react-select-country-select-input" spellcheck="false" tabindex="0" type="text" aria-autocomplete="list" aria-expanded="false" aria-haspopup="true" role="combobox" aria-describedby="react-select-country-select-placeholder" value=""/></div></div><style data-emotion="css 1wy0on6">.css-1wy0on6{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-align-self:stretch;-ms-flex-item-align:stretch;align-self:stretch;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;box-sizing:border-box;}</style><div class="filter-select__indicators css-1wy0on6"><style data-emotion="css 1xc3v61-indicatorContainer">.css-1xc3v61-indicatorContainer{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-transition:color 150ms;transition:color 150ms;color:hsl(0, 0%, 80%);padding:8px;box-sizing:border-box;}.css-1xc3v61-indicatorContainer:hover{color:hsl(0, 0%, 60%);}</style><div class="filter-select__indicator filter-select__dropdown-indicator css-1xc3v61-indicatorContainer" aria-hidden="true"><style data-emotion="css 8mmkcg">.css-8mmkcg{display:inline-block;fill:currentColor;line-height:1;stroke:currentColor;stroke-width:0;}</style><svg height="20" width="20" viewBox="0 0 20 20" aria-hidden="true" focusable="false" class="css-8mmkcg"><path d="M4.516 7.548c0.436-0.446 1.043-0.481 1.576 0l3.908 3.747 3.908-3.747c0.533-0.481 1.141-0.446 1.574 0 0.436 0.445 0.408 1.197 0 1.615-0.406 0.418-4.695 4.502-4.695 4.502-0.217 0.223-0.502 0.335-0.787 0.335s-0.57-0.112-0.789-0.335c0 0-4.287-4.084-4.695-4.502s-0.436-1.17 0-1.615z"></path></svg></div></div></div></div><label>Country / Region</label></div><div class="col filter-select-holder mb-20 mb-md-0 px-3 d-none"><style data-emotion="css 3iigni-container">.css-3iigni-container{pointer-events:none;position:relative;box-sizing:border-box;}</style><div class="filter-select filter-select--is-disabled css-3iigni-container"><style data-emotion="css 7pg0cj-a11yText">.css-7pg0cj-a11yText{z-index:9999;border:0;clip:rect(1px, 1px, 1px, 1px);height:1px;width:1px;position:absolute;overflow:hidden;padding:0;white-space:nowrap;}</style><span id="react-select-date-select-live-region" class="css-7pg0cj-a11yText"></span><span aria-live="polite" aria-atomic="false" aria-relevant="additions text" class="css-7pg0cj-a11yText"></span><style data-emotion="css 16xfy0z-control">.css-16xfy0z-control{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;cursor:default;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;min-height:38px;outline:0!important;position:relative;-webkit-transition:all 100ms;transition:all 100ms;background-color:hsl(0, 0%, 95%);border-color:hsl(0, 0%, 90%);border-radius:4px;border-style:solid;border-width:1px;box-sizing:border-box;}.css-16xfy0z-control:hover{border-color:hsl(0, 0%, 70%);}</style><div class="filter-select__control filter-select__control--is-disabled css-16xfy0z-control"><style data-emotion="css hlgwow">.css-hlgwow{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:grid;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-overflow-scrolling:touch;position:relative;overflow:hidden;padding:2px 8px;box-sizing:border-box;}</style><div class="filter-select__value-container css-hlgwow"><style data-emotion="css 1jqq78o-placeholder">.css-1jqq78o-placeholder{grid-area:1/1/2/3;color:hsl(0, 0%, 50%);margin-left:2px;margin-right:2px;box-sizing:border-box;}</style><div class="filter-select__placeholder css-1jqq78o-placeholder" id="react-select-date-select-placeholder">Select...</div><style data-emotion="css 1mkvw8y">.css-1mkvw8y{visibility:hidden;-webkit-flex:1 1 auto;-ms-flex:1 1 auto;flex:1 1 auto;display:inline-grid;grid-area:1/1/2/3;grid-template-columns:0 min-content;margin:2px;padding-bottom:2px;padding-top:2px;color:hsl(0, 0%, 20%);box-sizing:border-box;}.css-1mkvw8y:after{content:attr(data-value) " ";visibility:hidden;white-space:pre;grid-area:1/2;font:inherit;min-width:2px;border:0;margin:0;outline:0;padding:0;}</style><div class="filter-select__input-container css-1mkvw8y" data-value=""><input class="filter-select__input" style="label:input;color:inherit;background:0;opacity:1;width:100%;grid-area:1 / 2;font:inherit;min-width:2px;border:0;margin:0;outline:0;padding:0" disabled="" autoCapitalize="none" autoComplete="off" autoCorrect="off" id="react-select-date-select-input" spellcheck="false" tabindex="0" type="text" aria-autocomplete="list" aria-expanded="false" aria-haspopup="true" role="combobox" aria-describedby="react-select-date-select-placeholder" value=""/></div></div><style data-emotion="css 1wy0on6">.css-1wy0on6{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-align-self:stretch;-ms-flex-item-align:stretch;align-self:stretch;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;box-sizing:border-box;}</style><div class="filter-select__indicators css-1wy0on6"><style data-emotion="css 1xc3v61-indicatorContainer">.css-1xc3v61-indicatorContainer{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-transition:color 150ms;transition:color 150ms;color:hsl(0, 0%, 80%);padding:8px;box-sizing:border-box;}.css-1xc3v61-indicatorContainer:hover{color:hsl(0, 0%, 60%);}</style><div class="filter-select__indicator filter-select__dropdown-indicator css-1xc3v61-indicatorContainer" aria-hidden="true"><style data-emotion="css 8mmkcg">.css-8mmkcg{display:inline-block;fill:currentColor;line-height:1;stroke:currentColor;stroke-width:0;}</style><svg height="20" width="20" viewBox="0 0 20 20" aria-hidden="true" focusable="false" class="css-8mmkcg"><path d="M4.516 7.548c0.436-0.446 1.043-0.481 1.576 0l3.908 3.747 3.908-3.747c0.533-0.481 1.141-0.446 1.574 0 0.436 0.445 0.408 1.197 0 1.615-0.406 0.418-4.695 4.502-4.695 4.502-0.217 0.223-0.502 0.335-0.787 0.335s-0.57-0.112-0.789-0.335c0 0-4.287-4.084-4.695-4.502s-0.436-1.17 0-1.615z"></path></svg></div></div></div></div><label>Install date</label></div><div class="col filter-select-holder mb-md-0 px-3"><style data-emotion="css 3iigni-container">.css-3iigni-container{pointer-events:none;position:relative;box-sizing:border-box;}</style><div class="filter-select filter-select--is-disabled css-3iigni-container"><style data-emotion="css 7pg0cj-a11yText">.css-7pg0cj-a11yText{z-index:9999;border:0;clip:rect(1px, 1px, 1px, 1px);height:1px;width:1px;position:absolute;overflow:hidden;padding:0;white-space:nowrap;}</style><span id="react-select-app-size-select-live-region" class="css-7pg0cj-a11yText"></span><span aria-live="polite" aria-atomic="false" aria-relevant="additions text" class="css-7pg0cj-a11yText"></span><style data-emotion="css 16xfy0z-control">.css-16xfy0z-control{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;cursor:default;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;min-height:38px;outline:0!important;position:relative;-webkit-transition:all 100ms;transition:all 100ms;background-color:hsl(0, 0%, 95%);border-color:hsl(0, 0%, 90%);border-radius:4px;border-style:solid;border-width:1px;box-sizing:border-box;}.css-16xfy0z-control:hover{border-color:hsl(0, 0%, 70%);}</style><div class="filter-select__control filter-select__control--is-disabled css-16xfy0z-control"><style data-emotion="css hlgwow">.css-hlgwow{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:grid;-webkit-flex:1;-ms-flex:1;flex:1;-webkit-box-flex-wrap:wrap;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;-webkit-overflow-scrolling:touch;position:relative;overflow:hidden;padding:2px 8px;box-sizing:border-box;}</style><div class="filter-select__value-container css-hlgwow"><style data-emotion="css 1jqq78o-placeholder">.css-1jqq78o-placeholder{grid-area:1/1/2/3;color:hsl(0, 0%, 50%);margin-left:2px;margin-right:2px;box-sizing:border-box;}</style><div class="filter-select__placeholder css-1jqq78o-placeholder" id="react-select-app-size-select-placeholder">Select...</div><style data-emotion="css 1mkvw8y">.css-1mkvw8y{visibility:hidden;-webkit-flex:1 1 auto;-ms-flex:1 1 auto;flex:1 1 auto;display:inline-grid;grid-area:1/1/2/3;grid-template-columns:0 min-content;margin:2px;padding-bottom:2px;padding-top:2px;color:hsl(0, 0%, 20%);box-sizing:border-box;}.css-1mkvw8y:after{content:attr(data-value) " ";visibility:hidden;white-space:pre;grid-area:1/2;font:inherit;min-width:2px;border:0;margin:0;outline:0;padding:0;}</style><div class="filter-select__input-container css-1mkvw8y" data-value=""><input class="filter-select__input" style="label:input;color:inherit;background:0;opacity:1;width:100%;grid-area:1 / 2;font:inherit;min-width:2px;border:0;margin:0;outline:0;padding:0" disabled="" autoCapitalize="none" autoComplete="off" autoCorrect="off" id="react-select-app-size-select-input" spellcheck="false" tabindex="0" type="text" aria-autocomplete="list" aria-expanded="false" aria-haspopup="true" role="combobox" aria-describedby="react-select-app-size-select-placeholder" value=""/></div></div><style data-emotion="css 1wy0on6">.css-1wy0on6{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-align-self:stretch;-ms-flex-item-align:stretch;align-self:stretch;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-shrink:0;-ms-flex-negative:0;flex-shrink:0;box-sizing:border-box;}</style><div class="filter-select__indicators css-1wy0on6"><style data-emotion="css 1xc3v61-indicatorContainer">.css-1xc3v61-indicatorContainer{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-transition:color 150ms;transition:color 150ms;color:hsl(0, 0%, 80%);padding:8px;box-sizing:border-box;}.css-1xc3v61-indicatorContainer:hover{color:hsl(0, 0%, 60%);}</style><div class="filter-select__indicator filter-select__dropdown-indicator css-1xc3v61-indicatorContainer" aria-hidden="true"><style data-emotion="css 8mmkcg">.css-8mmkcg{display:inline-block;fill:currentColor;line-height:1;stroke:currentColor;stroke-width:0;}</style><svg height="20" width="20" viewBox="0 0 20 20" aria-hidden="true" focusable="false" class="css-8mmkcg"><path d="M4.516 7.548c0.436-0.446 1.043-0.481 1.576 0l3.908 3.747 3.908-3.747c0.533-0.481 1.141-0.446 1.574 0 0.436 0.445 0.408 1.197 0 1.615-0.406 0.418-4.695 4.502-4.695 4.502-0.217 0.223-0.502 0.335-0.787 0.335s-0.57-0.112-0.789-0.335c0 0-4.287-4.084-4.695-4.502s-0.436-1.17 0-1.615z"></path></svg></div></div></div></div><label>App size</label></div><div class="col filter-button-holder mb-md-0 px-3"><button class="btn btn-sm btn-primary w-100" data-aft="get-data" data-aft-block="benchmarks-filter">Get data</button><div class="filter__powered-by text-center mt-4 d-md-none">Taxonomy powered by <a href="https://www.data.ai/en/product/intelligence/game-iq/" target="_blank" rel="noreferrer"><img alt="Data Ai logo" loading="lazy" width="76" height="24" decoding="async" data-nimg="1" style="color:transparent" src="/benchmarks/_next/static/media/dataai.ac133828.svg"/> </a></div></div></div></div></div></div></div></div></div></nav><section class="section-block section-block--width-wide pt-40 pt-md-100 pb-100"><div class="container"><div class="row flex-column"><p class="has-text-align-center has-mlarge-font-size">All results are based on fully anonymous and aggregated data. To ensure statistical validity, we follow strict volume thresholds and methodologies.</p></div></div></section></div><footer class="footer pt-60 pt-sm-90 container-lg" role="complementary" itemType="https://schema.org/WPFooter"><div class="row footer__top pb-40 pb-sm-20 d-flex flex-column flex-sm-row flex-wrap justify-content-between"><div class="footer__col col-12 col-md"><h3 class="mb-0 pb-20 pb-md-3 pt-20 pt-md-0 d-flex justify-content-between">Platform</h3><ul id="menu-footer-platform-en" class="pb-3 pb-sm-30 list-style-none d-none d-md-block"><li itemProp="name" role="menuitem" id="menu-item-1713" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-1713 nav-item"><a itemProp="url" title="Measurement suite" id="1" data-aft="internal-link" data-aft-block="main-footer" href="https://www.appsflyer.com/products/measurement/" class="nav-link"><span>Measurement suite</span></a></li><li itemProp="name" role="menuitem" id="menu-item-1717" class="menu-item 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class="nav-link"><span>Incrementality</span></a></li><li itemProp="name" role="menuitem" id="menu-item-35205" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-35205 nav-item"><a itemProp="url" title="Predictive analytics" id="1" data-aft="internal-link" data-aft-block="main-footer" href="https://www.appsflyer.com/products/predictive-analytics/" class="nav-link"><span>Predictive analytics</span></a></li><li itemProp="name" role="menuitem" id="menu-item-1715" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-1715 nav-item"><a itemProp="url" title="CX & deep linking" id="1" data-aft="internal-link" data-aft-block="main-footer" href="https://www.appsflyer.com/products/customer-experience-deep-linking/" class="nav-link"><span>CX & deep linking</span></a></li><li itemProp="name" role="menuitem" id="menu-item-1716" class="menu-item menu-item-type-post_type menu-item-object-products menu-item-1716 nav-item"><a itemProp="url" 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All right reserved.</div></div></div></footer></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"messages":{"404":{"404: Looks like this page took a hike":"404: Looks like this page took a hike","We wish it well on its journey Now let’s get you back on yours":"We wish it well on its journey. Now let’s get you back on yours","Go back home":"Go back home"},"500":{"500: Server error":"500: Server error","Whoops looks like something went wrong please try again later!":"Whoops looks like something went wrong. please try again later!"},"Main":{"text":"All results are based on fully anonymous and aggregated data. 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The data sets are not directly connected - the overall average covers all apps, whereas the non-organic install average only covers apps that have non-organic installs (the same applies to organic)."},"MediaCostAndBudget":{"Media cost \u0026 budget":"Media cost \u0026 budget","Cost per install (CPI)":"Cost per install (CPI)","costPerInstall":"The cost in USD that an advertiser pays a publisher for delivering a single non-organic install.","App install ad spend":"App install ad spend","appInstallAdSpend":"The budget an average app spends on user acquisition in the selected time frame. 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The number only includes paid media as owned media conversions are excluded.","Conversions":"Conversions"},"Revenue":{"Revenue":"Revenue","Share of paying users (Day 30)":"Share of paying users (Day 30)","shareOfPayingUsersDay30":"The share of users who made at least one in-app purchase within 30 days of install. This metric is also known as the install-to-purchase conversion rate.","Purchases per paying user":"Purchases per paying user","purchasesPerPayingUser":"The number of purchases made by a single paying unique user within 30 days of install","Revenue Per Mille":"Revenue Per Mille","revenuePerMille":"The amount of ad revenue an app, wearing the publisher app, earns from serving 1,000 impressions in its media properties. Calculated as follows: (Ad Revenue/impressions)*1000","In-app purchase revenue split by type":"In-app purchase revenue split by type","inAppAdRevenue":"The share of in-app purchase revenue split between revenue driven by organic users and revenue driven by non-organic users (among apps with a marketing budget)"},"Rox":{"Owned Media":"Owned Media","Data includes both iOS and Android devices":"Data includes both iOS and Android devices","Return on Experience (ROX)":"Return on Experience (ROX)","Click to install":"Click to install","clickToInstall":"The share of users who clicked on an app install promotion in an owned media channel and went on to install the app.","Share of paying users":"Share of paying users","shareOfPayingUsers":"The share of users who clicked on an app install promotion in an owned media channel, went on to install the app, and made at least a single in-app purchase within 30 days of the install.","Share of paying user":"Share of paying user"},"SkanMediaPartners":{"SKAN Index - IAP":"SKAN Index - IAP","SKAN Index - Engagement":"SKAN Index - Engagement","SKAN Index - Purchases":"SKAN Index - Purchases","View complete rankings":"View complete rankings","iapIndex":"A ranking created by factoring the number of non-fraudulent installs, the number of apps running with each media source, and an IAP score as a quality metric.","skanIndexEngagement":"A ranking that factors the number of installs per media source based on SKAN postbacks, the number of apps running with each media source, and a weighted SKAN score reflecting the share of meaningful in-app engagement. ","skanIndexPurchase":"A ranking that factors the number of installs per media source based on SKAN postbacks, the number of apps running with each media source, and a weighted SKAN score reflecting the share of purchase events. ","Recommended media partners":"Recommended media partners","Rankings based on Edition 16 of The AppsFlyer Performance Index (H2 2023)":"Rankings based on Edition 16 of The AppsFlyer Performance Index (H2 2023)"}},"FormPopup":{"title":"Subscribe for the latest data, insights, and trends - updated every month!","subtitle":"What you’ll get:","list1":"Movers \u0026 shakers per category and metric","list2":"Overall insights across multiple markets","cta":"Subscribe","thanks":"Thanks!","formId":"2343","Continue":"Continue"},"Compare":{"Compare multiple segments":"Compare multiple segments","Overall":"Overall","Organic":"Organic","Non-Organic":"Non-Organic","csvExport":"Export your data and create a pivot table to fully customize your report.","Export to CSV":"Export to CSV","Engagement - Overall":"Engagement - Overall","Engagement - Organic":"Engagement - Organic","Engagement - Non-organic":"Engagement - Non-organic","Revenue - Overall":"Revenue - Overall","Revenue - Organic":"Revenue - Organic","Revenue - Non-organic":"Revenue - Non-organic","AddCompareItemButton":{"Add to compare":"Add to compare"},"CompareButton":{"Compare multiple segments":"Compare multiple segments"},"CompareFilterItem":{"Results page":"Results page"},"ComparePopup":{"Select data slice":"Select data slice","Fill in your details to compare and export metrics":"Fill in your details to compare and export metrics","Compare":"Compare","formId":"4567"},"ComparisonItem":{"Day":"Day","Average":"Average","Best":"Best","N/A":"N/A"},"DesktopOnly":{"To make the most of 'Compare', please move to desktop view":"To make the most of 'Compare', please move to desktop view."}},"OtherPaths":{"Here are some other paths to follow":"Here are some other paths to follow","Blog":"Blog","Content library":"Content library","Glossary":"Glossary","About us":"About us","Product news":"Product news","Contact":"Contact"},"FAQPage":{"title":"AppsFlyer Industry benchmarks:\nFrequently asked questions","Questions":{"q1":"What is the source of data that’s used for the benchmarks?","a1":"The benchmarks are based on certain data processed by AppsFlyer through its platform after it has been fully anonymized and aggregated. To ensure statistical validity, we follow strict volume thresholds and methodologies.","q2":"How often is the data updated and when?","a2":"The data is updated on a monthly basis, usually by the 7th of each month to cover install data not from the previous month, but from the one before. For example, by June 7th, the complete data from April is added to the site (for more info on the reason behind this, please refer to the answer to the next question).","q3":"Why do I only see install data time frames that are at least a month behind?","a3":"For app marketers, it’s all about post-install data. Therefore, we are showing cohorted data that provides insights into post-install behavior that covers at least 30 days.For example, data updated in the first week of May covers the full month of March. In this case, we can only show week 4 retention, but if you choose an earlier month in the drop-down menu, data for up to week 12 will be displayed — assuming of course it does not appear because it wasn’t statistically significant.","q4":"What do the figures in red and green that appear alongside the metrics represent?","a4":"The percentage change compared to the previous month. Red indicates a drop, green an increase.","q5":"Why am I not seeing data for all potential filter options?","a5":"Our benchmarking methodology follows strict statistical thresholds including, among other things, a minimum number of apps with a minimum number of installs, and the exclusion of statistical outliers. If the drop-down menu does not include a country, platform, or date that you seek, it means that the data for that specific combination was not statistically valid.","q6":"Why do I see data for certain metrics in some cases, but in others I don’t?","a6":"Our benchmarking methodology follows strict statistical thresholds including, among other things, a minimum number of apps with a minimum number of installs, and the exclusion of statistical outliers. If the metric in question does not meet those thresholds for the requested data combination, it is not shown.","q7":"When will you add the missing filter options and metrics?","a7":"Every month the data is run and the tool is updated. To the extent there is enough data to surpass the strict thresholds, then previously missing metrics may be available.","q8":"What is the difference between average and best?","a8":"The average represents the average among all apps included in the sample, excluding statistical outliers. The best is the 90th percentile or top 10% of performers.","q9":"Which app categorization/classification do you use?","a9":"We use the categories as defined by the apps themselves on the App Store and Google Play, with two exceptions: 1) Finance: To dive deeper into the general and highly fragmented Finance app store categorization, we grouped apps into the following sub-categories: Digital Banks: Banks with little or no physical presence. Traditional Banks: Banks with a physical branch and an established pre-digital presence. Financial Services: mobile payments, money transfers, budget management, credit reports, credit scores, credit cards and other financial tools Loans: Apps specializing in money lending. Investments: trade, cryptocurrency, stock market and other investment tools 2) Shopping: We separated between eCommerce, which covers most of the shopping category and includes general retail, fashion, and electronics, and all the other types of apps in this vertical — primarily groceries and marketplace.","q10":"What is the difference between ‘iOS’ and ‘iOS - SKAN \u0026 ATT’?","a10":" Since Apple introduced its App Tracking Transparency (ATT) framework, and following the wide adoption of SKAdnetwork (SKAN) — the company’s aggregated deterministic attribution solution — an MMP can no longer accurately count the total number of non-organic and organic installs when the data is at a country level. This happens because both AppsFlyer as the MMP and SKAN measure non-organic and organic installs, but the data cannot be deduped on a country level because Apple does not, at present, provide any country data from SKAN (only campaign data which can be deduped via solutions like AppsFlyer’s SSOT).As a result, and unlike Android, the data displayed in iOS only covers overall installs, which is unrelated to the SKAN issue. A divide between organic and non-organic installs is not currently supported at this level of granularity. Similarly, CPI is also based on non-organic installs and cannot be shown at this level. Filter options in the iOS - SKAN \u0026 ATT drop-down menu only cover ‘Global’ for the same reason - Apple does not provide country level data from SKAN.","q11":"Why is data in ‘iOS - SKAN \u0026 ATT’ only global?","a11":"Filter options in the iOS - SKAN \u0026 ATT drop-down menu only cover ‘Global’ because Apple does not provide country level data from SKAN."}},"Filter":{"Category":"Category","Sub-category":"Sub-category","Platform":"Platform","Country / Region":"Country / Region","Install date":"Install date","App size":"App size","Show me the data":"Show me the data","Select":"Select...","Apply":"Apply","Filters":"Filters","Get data":"Get data","or":"or","Gaming":"Gaming","Finance":"Finance","Shopping":"Shopping","More":"More","Error: Please fill out all fields to access the data":"Error: Please fill out all fields to access the data","'Compare' data is only available on desktop - where it can be viewed in full granularity":"'Compare' data is only available on desktop - where it can be viewed in full granularity","groupedApps":"How apps were \u003cgroups\u003egrouped\u003c/groups\u003e","missingMarketCategory":"Missing a market of interest? {br} Select \u003cstrong\u003e“{subcategory}“\u003c/strong\u003e under the “Category”","missingMarket":"Missing a market of interest? {br} Select \u003cstrong\u003e“{subcategory}“\u003c/strong\u003e under the “Sub-category”","Taxonomy powered by":"Taxonomy powered by"},"Header":{"Login":"Login","Book a demo":"Book a demo","en":"English","ru":"Русский","es":"Español","fr":"Français","cn":"简体中文","de":"Deutsch","pt":"Portuguese","ko":"한국어","ja":"日本語","Menu":{"Measure":"Measure","Measurement suite":"Measurement suite","Measure every action on mobile, web and CTV":"Measure every action on mobile, web and CTV","Cost aggregation":"Cost aggregation","Understand your true mobile marketing ROI":"Understand your true mobile marketing ROI","Analyze":"Analyze","Marketing analytics":"Marketing analytics","Turn insights on campaign 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OTT":"CTV \u0026 OTT","For partners":"For partners","Integrated partners":"Integrated partners","Agencies":"Agencies","Why AppsFlyer":"Why AppsFlyer","Our approach":"Our approach","Discover how we help brands around the world make better marketing decisions":"Discover how we help brands around the world make better marketing decisions","Customer success stories":"Customer success stories","The AppsFlyer difference":"The AppsFlyer difference","Trust hub":"Trust hub","Security":"Security","Privacy":"Privacy","Featured stories":"Featured stories","How Huuuge 10X’ed US installs":"How Huuuge 10X’ed US installs","How Stash leverages web-to-app":"How Stash leverages web-to-app","Learn":"Learn","Resources":"Resources","Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer":"Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer","Ecosystem":"Ecosystem","Customers":"Customers","Blog":"Blog","Reports 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All right reserved."},"Ziv":{"Ready to start making good choices?":"Ready to start making good choices?","Book a demo":"Book a demo","Sign up free":"Sign up free"},"SEO":{"title":"App marketing benchmarks for iOS \u0026 Android | AppsFlyer","description":"Find out how your mobile app campaigns are performing compared to your competitors with the industry's most comprehensive benchmarking data.","ogTitle":"App marketing benchmarks for iOS \u0026 Android","ogDescription":"Find out how your mobile app campaigns are performing compared to your competitors with the industry's most comprehensive benchmarking data.","ogTwitterDescription":"Find out how your mobile app campaigns are performing compared to your competitors with the industry's most comprehensive benchmarking data.","ogImage":"https://www.appsflyer.com/wp-content/uploads/2022/05/benchmarks-og-en.jpg"},"SEOFAQ":{"title":"App marketing benchmarks FAQ | AppsFlyer","description":"Visit our benchmarks frequently asked questions page 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"},"Shopping":{"title":"Shopping","description":"Apps that support online shopping or provide service for the shopping experience."},"Social Media":{"title":"Social Media","description":"Apps that connect people by communication, networking, sharing or etc."},"Travel":{"title":"Travel","description":"Apps that assist the user with travel, including planning, booking, or tracking."},"Utility \u0026 Productivity":{"title":"Utility \u0026 Productivity","description":"Apps that help optimize or maintain the device, or enable the user to solve a specific problem. "},"Health \u0026 Fitness":{"title":"Health \u0026 Fitness","description":"Apps that related to healthy living, including personal fitness, workout tracking, diet and nutritional tips, health and safety, etc."},"Graphic \u0026 Design":{"title":"Graphic \u0026 Design","description":"Apps that offer tools for art, design, and graphics creation."},"io":{"title":"io","description":"MMO-like hypercasual game with many players seeming to play against each other in real time"},"Ball":{"title":"Ball","description":"Hypercasual game with gameplay focused on control or movement of a ball"},"Music":{"title":"Music","description":"Hypercasual game with gameplay focused on music or rhythm"},"Other Hypercasual":{"title":"Other Hypercasual","description":"Other hypercasual games that don't fit in the other categories"},"Escape":{"title":"Escape","description":"Hypercasual game in which a player completes tasks or puzzles to avoid a bad situation"},"Merge HC":{"title":"Merge HC","description":"Hypercasual game with a strong merge mechanic ."},"Platformer":{"title":"Platformer","description":"A game where players complete stages by avoiding obstacles and jumping between platforms"},"Run \u0026 Gun Platformer":{"title":"Run \u0026 Gun Platformer","description":"Action games similar to side-scrolling platformers, but players are typically battling an onslaught of enemies appearing in front or behind them."},"Fighting":{"title":"Fighting","description":"A game where the player controls a character to fight against other characters"},"MOBA":{"title":"MOBA","description":"Multiplayer battle arena where the player controls a character on a team to destroy an enemy base"},"Brawl":{"title":"Brawl","description":"Multiplayer battle where player controls a character in team deathmatch battle without aiming a gun"},"Shoot'em Up":{"title":"Shoot'em Up","description":"A game where a lone unit (usually a spaceship) shoots projectiles against a large number of other enemies. 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Patti":{"title":"Teen Patti","description":"Teen Patti based mobile games."},"M3":{"title":"M3","description":"Primary gameplay mechanism is matching 3 items on screen and swapping matched items"},"M3-Meta":{"title":"M3-Meta","description":"Match 3 swapping game with a focus on some form of building in its meta game"},"Blast":{"title":"Blast","description":"Game where primary mechanic involves blasting/removing adjacent like items with saga based progression"},"Line":{"title":"Line","description":"Game where a line is created between like items to remove them from the board with saga based progression"},"Bubble Shooter":{"title":"Bubble Shooter","description":"Game where bubbles are shot at different angles clearing groups of bubbles arranged on top of screen"},"Merge":{"title":"Merge","description":"Game with focus on merging like items to create more powerful units or items."},"Other Match":{"title":"Other Match","description":"Other kind of matching game"},"Blast-Meta":{"title":"Blast-Meta","description":"Blast-style game with a heavy emphasis on an investable meta game system"},"Other-Meta":{"title":"Other-Meta","description":"Other match style game with a heavy emphasis on an investable meta game system"},"Connect Tiles":{"title":"Connect Tiles","description":"Game in which two like tiles are linked via a pathway on a board and removed from the board"},"Brain Puzzle":{"title":"Brain Puzzle","description":"Knowledge or intelligence-based puzzle games"},"Hidden Object":{"title":"Hidden Object","description":"Games where the primary objective is identifying visual elements"},"Jigsaw":{"title":"Jigsaw","description":"Jigsaw puzzle game"},"Physics":{"title":"Physics","description":"Games that utilize a physics engine-based primary gameplay mechanism"},"Sudoku":{"title":"Sudoku","description":"Sudoku based game"},"Word":{"title":"Word","description":"Word Games"},"Other Puzzle":{"title":"Other Puzzle","description":"Puzzle-based games that do not fall into the above categories"},"Tile-Matching":{"title":"Tile-Matching","description":"Game in which tiles are matched to remove them from the game board (like Tetris)"},"Detective":{"title":"Detective","description":"Game in which players must solve puzzles based on various clues and involves solving a narrative arc"},"Hybrid Puzzle":{"title":"Hybrid Puzzle","description":"Puzzle game involving multiple types of puzzles instead of focusing on just one"},"Room Escape":{"title":"Room Escape","description":"Puzzles focused on progressing a player to escape from a room or building"},"Block Puzzle":{"title":"Block Puzzle","description":"Game in which players need to fit different shaped block pieces to fit onto a game board efficiently"},"Minesweeper":{"title":"Minesweeper","description":"Games similar to the classic Minesweeper game"},"Brick-crusher":{"title":"Brick-crusher","description":"A bubble shooter game featuring many balls shot, high action, and real time (not turn based) gameplay"},"Spot the Difference":{"title":"Spot the Difference","description":"Matching images and determining the difference between the images"},"Maze":{"title":"Maze","description":"Game in which players must determine paths out of a maze"},"Nonogram":{"title":"Nonogram","description":"Game in which cells in a grid are colored or left blank according to numbers on the side of a grid to reveal a hidden picture"},"Klotski":{"title":"Klotski","description":"A sliding block puzzle game"},"Adventure Puzzle":{"title":"Adventure Puzzle","description":"Puzzle games which are largely story-driven."},"Simulation Racing":{"title":"Simulation Racing","description":"Simulated game of realistic racing"},"Arcade Racing":{"title":"Arcade Racing","description":"Casual and fun racing arcade type of game"},"Competitive Racing":{"title":"Competitive Racing","description":"PVP Racing that can use a variety of control schemes"},"Open World RPG":{"title":"Open World RPG","description":"RPG game where players traverse an open world relatively freely"},"Team Battle":{"title":"Team Battle","description":"RPG games that utilize a group of unique characters to battle against other teams using activated and/or passive skills."},"Idle RPG":{"title":"Idle RPG","description":"Squad based RPG that includes idle progression mechanics"},"MMORPG":{"title":"MMORPG","description":"Massively multiplayer online role-playing game typically featuring worlds or servers with hundreds or thousands of players online simultaneously."},"Tactics":{"title":"Tactics","description":"RPG game involving turn based movement of different characters on a tile-based map"},"Action RPG":{"title":"Action RPG","description":"RPG game with a focus on controlling direct movement of a primary character"},"Roguelike ARPG":{"title":"Roguelike ARPG","description":"ARPG with roguelike gameplay elements"},"Location RPG":{"title":"Location RPG","description":"Game where location plays a critical component in the core gameplay"},"Survival":{"title":"Survival","description":"RPG based game with a strong focus on crafting mechanics"},"Puzzle RPG":{"title":"Puzzle RPG","description":"RPG games that utilize a puzzle system as the primary combat mechanism"},"Other RPG":{"title":"Other RPG","description":"Other RPG Game"},"Tower Defense RPG":{"title":"Tower Defense RPG","description":"Tower defense game with a strong emphasis on character collection and stateful upgrading"},"Empire Simulation RPG":{"title":"Empire Simulation RPG","description":"RPG game in which the player rules an empire or kingdom of some kind"},"Battle Royale":{"title":"Battle Royale","description":"Shooter game in which battle royale is the primary game mode"},"Team Deathmatch":{"title":"Team Deathmatch","description":"Shooter game in which team deathmatch is the primary gameplay mode"},"PvE Shooting":{"title":"PvE Shooting","description":"Shooter game in which players primarily battle against computer generated, player-vs-environment enemies"},"Cover-fire":{"title":"Cover-fire","description":"Shooting game where the player takes cover and shoots out of cover"},"Sniper":{"title":"Sniper","description":"Shooting game focused on small number of accurate shots through a scope"},"Extraction Shooter":{"title":"Extraction Shooter","description":"Shooting games where players enter war area to fight other players and bots for loot and aim to survive and escape."},"Avatar Life":{"title":"Avatar Life","description":"Simulated life based on avatars in an alternate reality world"},"Building":{"title":"Building","description":"Games focused on building up a city with limited/no focus on combat"},"Build Breed":{"title":"Build Breed","description":"Games in which the player grows a city used to breed creatures for combat"},"Creative Sandbox":{"title":"Creative Sandbox","description":"Players have tools to create user generated levels or games shared with the overall game community"},"Dating":{"title":"Dating","description":"Apps that offer opportunities to match and connect with strangers online for dating purposes."},"Time Management":{"title":"Time Management","description":"Simulation games where players are challenged to complete tasks or quests within a specific (usually short) time frame."},"Manager":{"title":"Manager","description":"Games simulating the management of a team or business"},"Farming":{"title":"Farming","description":"Farming-based simulation titles"},"Idle":{"title":"Idle","description":"Games where game progression continues even when a player leaves the game session"},"Interactive Story":{"title":"Interactive Story","description":"Story based game"},"Home Design":{"title":"Home Design","description":"Games involving decorating homes"},"Dress Up \u0026 Lifestyle":{"title":"Dress Up \u0026 Lifestyle","description":"Games built around dressing up avatars and simulated life-like experiences with emphasis on lifestyle"},"Pet":{"title":"Pet","description":"Games where the primary gameplay loop is centered around raising a pet (non-combat)"},"Driving":{"title":"Driving","description":"Games where the primary gameplay loop is centered around simulating drving or parking(non-competitive)."},"Other Sim":{"title":"Other Sim","description":"Other Sim/Management games"},"Idol Training Sim":{"title":"Idol Training Sim","description":"Game in which players train and level up Japanese style idols against different types of activities or professions"},"Other Japanese Sim":{"title":"Other Japanese Sim","description":"Japanese style simulation that does not fall into any other major subgenre category"},"Animal Avatar":{"title":"Animal Avatar","description":"Game in which players take the form and play as an animal in a virtual world"},"Life Simulator":{"title":"Life Simulator","description":"SImulation of a virtual character from birth to death in which the player makes different life choices"},"Weapon Simulator":{"title":"Weapon Simulator","description":"Games simulates weapon or other real world objects."},"Game Console Emulator":{"title":"Game Console Emulator","description":"Games works as a game console emulator where you can play various games."},"Simulation Sports":{"title":"Simulation Sports","description":"Sports games where the gameplay focuses on realistic simulation of gameplay"},"Arcade Sports":{"title":"Arcade Sports","description":"Sports games where gameplay focuses on non-realistic simulation of gameplay"},"Management Sim":{"title":"Management Sim","description":"Sports games where matches are typically played out automatically and gameplay focus is on team management"},"Auto Chess":{"title":"Auto Chess","description":"Tactical strategy game with drafting and in which play is conducted PVP in multiple rounds"},"Build-Battle":{"title":"Build-Battle","description":"Games focused on building troops that attack enemies and can be lost. City building is usually used to upgrade troops."},"CCG-Battle":{"title":"CCG-Battle","description":"Strategy game based on card decks typically associated with mana costs to play"},"Lane-Battle":{"title":"Lane-Battle","description":"Strategy game involving multiple lanes where units are sent down a specific lane to batttle"},"4X March-Battle":{"title":"4X March-Battle","description":"Games where player grows a city, builds an army that attacks through timed marches on a map"},"Summon-Battle":{"title":"Summon-Battle","description":"Games where units are summoned via some means (e.g., cards or mana) and then auto-battle"},"Tower Defense Strategy":{"title":"Tower Defense Strategy","description":"Games where players establish defenses against NPC enemies that attack the player at regular intervals"},"Other Strategy":{"title":"Other Strategy","description":"Other strategy games"},"Legion Battle":{"title":"Legion Battle","description":"Game with a focus on building different types of army units and battling other players' armies"},"Turn-Based Strategy":{"title":"Turn-Based Strategy","description":"Strategy game where players take turns when playing."},"Mafia/Betrayal":{"title":"Mafia/Betrayal","description":"Mafia based game"},"Party Royale":{"title":"Party Royale","description":"Party based battle royale game"},"Luck Battle":{"title":"Luck Battle","description":"Player engages with a chance based game system to battle/loot from other real players"},"Quiz":{"title":"Quiz","description":"Game involving trivia or quizzes"},"Other Party":{"title":"Other Party","description":"Other party game"},"Mini Games Collection":{"title":"Mini Games Collection","description":"Multiplayer social game in which players can choose to play from a collection of multiple minigames"},"Guess Something":{"title":"Guess Something","description":"Social game in which players must guess what another player has in mind from different kinds of hints or drawings"},"Truth or Dare":{"title":"Truth or Dare","description":"Game in which players are given the choice between answering a question truthfully or performing a dare"},"Card Games Tabletop":{"title":"Card Games Tabletop","description":"Non-gambling card games"},"Solitaire":{"title":"Solitaire","description":"Solitaire games are card based games that can be played by a single player."},"Mahjong Solitaire":{"title":"Mahjong Solitaire","description":"Mahjong game played individually rather than with other players"},"Hanafuda":{"title":"Hanafuda","description":"Hanafuda based game"},"Go-Stop":{"title":"Go-Stop","description":"Go-Stop is a traditional Korean card game using Hwatu."},"Othello":{"title":"Othello","description":"Game based on the classic Othello game"},"Board Game":{"title":"Board Game","description":"Board game"},"Dice":{"title":"Dice","description":"Dice game"},"Chess":{"title":"Chess","description":"Chess based game"},"Coloring":{"title":"Coloring","description":"Coloring application for adults."},"Ludo":{"title":"Ludo","description":"Ludo is a strategy board game for two to four players, in which the players race their four tokens from start to finish according to the rolls of a single die."},"Action Kids":{"title":"Action Kids","description":"Kids games where kids can enjoy the pleasure of action."},"Coloring \u0026 Drawing":{"title":"Coloring \u0026 Drawing","description":"Coloring \u0026 drawing games for kids"},"Cooking \u0026 Crafting":{"title":"Cooking \u0026 Crafting","description":"Kids games where kids can cook, craft or bulid to have fun and learn."},"Creative World":{"title":"Creative World","description":"Kids games focused on creating, building, or making stories in a relatively open world."},"Educational":{"title":"Educational","description":"Educational games targeted to toddlers or preschool kids."},"Fashion \u0026 Dressing Up":{"title":"Fashion \u0026 Dressing Up","description":"Kids games with an emphasis on dressing up avators or fashion."},"Pets \u0026 Caring":{"title":"Pets \u0026 Caring","description":"Kids game where kids raise a pet or take care of a baby."},"Other Simulation":{"title":"Other Simulation","description":"Other simulation games targeted to kids but that do not belong to Fashion \u0026 Dressing Up, Creative World, or Cooking \u0026 Craftting"},"Other Kids":{"title":"Other Kids","description":"Other kids games."},"Integrated Automotive Service":{"title":"Integrated Automotive Service","description":"Apps that provide users with comprehensive auto service including auto-trading info, auto news and auto-maintenance discounts."},"Auto Maintenance":{"title":"Auto Maintenance","description":"Apps that provide users with auto-related maintenance services and knowledge."},"Auto News":{"title":"Auto News","description":"Apps that provide the latest news about autos."},"Driving License":{"title":"Driving License","description":"Apps designed by driving schools that provide knowledge for driving or help users obtain a learning permit or driving license."},"Auto Trading":{"title":"Auto Trading","description":"Apps that provide a platform for users to trade their vehicles, including buying and selling."},"Other Automotive":{"title":"Other Automotive","description":"Other automotive apps that do not fit other existing Automotive subgenres."},"Auto Connect":{"title":"Auto Connect","description":"Apps commonly developed by automakers that enable users to remotely control their autos such as locking/unlocking the doors and cooling/heating the interior, find the location where the auto is parked, send destinations to the navigation system, check the auto status such as health status and charging status, access to the auto information and other ownership services etc."},"Audio Books":{"title":"Audio Books","description":"Apps that allow users to listen to recorded reading of books."},"eBooks":{"title":"eBooks","description":"Apps that provide users with multiple genres of digital books including fiction, history and psychology etc."},"Comics":{"title":"Comics","description":"Apps that allow users to read digital comics."},"Other Books \u0026 Reference":{"title":"Other Books \u0026 Reference","description":"Other books \u0026 reference apps that do not fit other existing Books \u0026 Reference subgenres."},"Fiction":{"title":"Fiction","description":"Apps that provide users with digital fictions and web fictions."},"Religion":{"title":"Religion","description":"Apps that provide users with digital religious contents such as Bible and Quran."},"Dictionary":{"title":"Dictionary","description":"Apps where users can check words' meaning, pronunciation, origin and usage."},"Integrated Career Platform":{"title":"Integrated Career Platform","description":"Apps providing comprehensive career service including job opening , company reviews, salaries and ranking among candidates."},"Job Hunting":{"title":"Job Hunting","description":"Apps where candidates view job opportunities and apply for jobs."},"Business Communication":{"title":"Business Communication","description":"Apps for internal work communication and work collaboration."},"Meeting":{"title":"Meeting","description":"Apps providing secure business meetings with video or audio, screen sharing, and messaging."},"Corporation Info Platform":{"title":"Corporation Info Platform","description":"Apps that provide business inquiry services to help users understand a company's status, credit, and capital relations."},"Business Management":{"title":"Business Management","description":"Apps that help users such as shops or drivers to manage, improve, support their business processes."},"Business Software":{"title":"Business Software","description":"Apps that are used in business, including word processing, spreadsheets, presentation, note taking, document scanner, reader and etc."},"Other Business":{"title":"Other Business","description":"Other business apps that do not fit other existing Business subgenres."},"Early Childhood Learning":{"title":"Early Childhood Learning","description":"Apps that allow children in their early childhood to learn school subjects or necessary life skills through interactions."},"Primary \u0026 Secondary Education":{"title":"Primary \u0026 Secondary Education","description":"Apps that offer study materials including class content to primary and secondary school students."},"Higher Education":{"title":"Higher Education","description":"Apps that provide a learning experience for students in higher education such as college or university."},"Professional Education":{"title":"Professional Education","description":"Apps that provide business education services, business skills training or non-student test preparation services for adults."},"Language Learning":{"title":"Language Learning","description":"Apps that help users learn foreign languages, including help to pass language tests."},"Learning Management":{"title":"Learning Management","description":"Apps that serve as learning management tools such as online classrooms and assignment-submitting tools, without providing any learning content."},"Other Education":{"title":"Other Education","description":"Other apps that provide an interactive learning experience."},"Parent-Teacher Communication":{"title":"Parent-Teacher Communication","description":"Apps that help users to facilitate communication, cooperation and increase parents engagement with schools."},"Children Companionship":{"title":"Children Companionship","description":"Apps that offer companionship to children via song-singing, story-telling or other entertaining methods."},"Educational Hobbies":{"title":"Educational Hobbies","description":"Apps that provide educational content that is undertaken for pleasure or relaxation, such as gardening tips or animal identification."},"Music \u0026 Audio":{"title":"Music \u0026 Audio","description":"Apps that allow users to discover, listen to, and create music and audio."},"OTT":{"title":"OTT","description":"Apps where users can stream TV shows, movies, comedy specials, and live television online or offline."},"Video Sharing":{"title":"Video Sharing","description":"Apps that let users upload and publish their videos online where others can watch."},"Musical Instruments":{"title":"Musical Instruments","description":"Apps that allow users to play virtual musical instruments on their mobile devices."},"Radio":{"title":"Radio","description":"Apps that allow users to listen to radio or podcasts on their devices."},"Karaoke":{"title":"Karaoke","description":"Apps that allow users to sing karaoke on their device, commonly singing along to recorded music."},"Media Player":{"title":"Media Player","description":"Apps that allow users to play videos and music on their local device."},"Live Streaming":{"title":"Live Streaming","description":"Apps that allow users to broadcast and watch live streaming content, except live television, over the internet in real time."},"Short Videos":{"title":"Short Videos","description":"Apps that allow users to create, watch, and share short videos with friends."},"Game Service":{"title":"Game Service","description":"Apps that allow users to see their gaming achievements, stay connected with friends, and/or in which users can discover gaming deals or news."},"Ticket Service":{"title":"Ticket Service","description":"Apps where users can buy and sell tickets for concerts, sport events, films, exhibitions and other shows."},"Other Entertainment":{"title":"Other Entertainment","description":"Other entertainment apps that do not fit other existing Entertainment subgenres."},"Genealogy \u0026 Ancestry":{"title":"Genealogy \u0026 Ancestry","description":"Apps where users can build their family tree, test their DNA and research their family history."},"Parenting":{"title":"Parenting","description":"Apps that provide services for pregnancy caring or assistance for raising a child from infancy or very early childhood."},"Other Family \u0026 Relationships":{"title":"Other Family \u0026 Relationships","description":"Other family \u0026 relationships apps that do not fit other existing Family \u0026 Relationships subgenres."},"Food Delivery \u0026 Carryout":{"title":"Food Delivery \u0026 Carryout","description":"Apps that provide delivery or carryout service for users."},"Grocery Delivery":{"title":"Grocery Delivery","description":"Apps that allow users to order vegetables, fruits, and other grocery items to be delivered to their homes."},"Ratings, Reviews \u0026 Reservations":{"title":"Ratings, Reviews \u0026 Reservations","description":"Apps where users can check ratings, reviews and make reservations."},"Restaurants \u0026 Bars":{"title":"Restaurants \u0026 Bars","description":"Apps where restaurants and bars customers can discover menus, view comments, make reservations and order for food delivery/pick-up ."},"Cooking \u0026 Recipes":{"title":"Cooking \u0026 Recipes","description":"Apps where users can find a set of instructions for preparing or cooking something, including a list of the ingredients needed."},"Other Food \u0026 Drink":{"title":"Other Food \u0026 Drink","description":"Other food \u0026 drink apps that do not fit other existing Food \u0026 Drink subgenres."},"Ultrafast Delivery":{"title":"Ultrafast Delivery","description":"Apps offering grocery delivery within a remarkably short period of time."},"QSR":{"title":"QSR","description":"Standing for Quick Service Restaurant. The apps are official fast food restaurant apps where users can place and track orders, check the latest offers and promotions, earn rewards, and find the nearby stores along with restaurant information etc."},"Landmarks \u0026 Parks":{"title":"Landmarks \u0026 Parks","description":"Apps providing touristic information of landmarks, parks and other tourist interest places."},"Local Service":{"title":"Local Service","description":"Apps that implement as an integrated platform that provide services primarily within a certain city or area in which the business is located."},"Casinos \u0026 Gambling":{"title":"Casinos \u0026 Gambling","description":"Apps providing real-money casino experiences through online betting, also including lotteries \u0026 scratchcards."},"Home \u0026 Garden":{"title":"Home \u0026 Garden","description":"Apps providing services or offering knowledge for home and garden, including home decoration, home entertainment and gardening tips. "},"Smart Home":{"title":"Smart Home","description":"Apps that assist in managing a smart home, including monitoring and controlling smart home settings or security systems."},"Home Appliances":{"title":"Home Appliances","description":"Apps controlling users' household and hardware devices such as refrigerators, air conditioning and home entertainment systems. Office appliance like printers or fax are excluded."},"Home Security":{"title":"Home Security","description":"Apps allowing users to control their home security systems and get security alerts."},"Pets":{"title":"Pets","description":"Apps that provide pet related services."},"Astrology":{"title":"Astrology","description":"Apps providing updated horoscopes, zodiac predictions and other astrology information."},"Beauty":{"title":"Beauty","description":"Apps providing beauty instructions and local beauty service bookings."},"Other Lifestyle":{"title":"Other Lifestyle","description":"Other lifestyle apps that do not fit other existing Lifestyle subgenres."},"News":{"title":"News","description":"Apps that provide information or comment about current events."},"Magazines \u0026 Newspapers":{"title":"Magazines \u0026 Newspapers","description":"Apps that allow users to read digital magazines or newspapers."},"Personal Loans":{"title":"Personal Loans","description":"Apps that provide various forms of loans for individuals."},"Personal Investing":{"title":"Personal Investing","description":"Apps providing trades or simulations of trades of different types of assets including stocks, options, CTDs, ETFs."},"Personal Taxes":{"title":"Personal Taxes","description":"Apps that assist users with individual tax matters."},"Mobile Banking":{"title":"Mobile Banking","description":"Apps developed by banks where users can manage their bank account by checking, depositing, and paying their bank account balance."},"Insurance":{"title":"Insurance","description":"Apps that provide life, health, and house insurance or provide insurance services for specified loss, damage, illness, or death."},"Financial News":{"title":"Financial News","description":"Apps providing solely financial news, advice and information, without giving users the access to make direct investments."},"Cryptocurrency Trading":{"title":"Cryptocurrency Trading","description":"Apps that provide crypto trading services or assist users with managing cryptocurrency."},"Donation":{"title":"Donation","description":"Apps that allow users to donate goods or money to individuals or groups that have special needs or allow users to post their circumstances and needs to solicit donations."},"Digital Wallets \u0026 Payment":{"title":"Digital Wallets \u0026 Payment","description":"Apps that allow users to store funds, make online or in-store purchases, track their payment history, and send or receive money to/from other people."},"Other Finance":{"title":"Other Finance","description":"Other finance apps that do not fit other existing Finance subgenres."},"Credit Score":{"title":"Credit Score","description":"Apps that help users to track and monitor their credit score."},"Budget \u0026 Expense Tracker":{"title":"Budget \u0026 Expense Tracker","description":"Apps that allow users to organise and track money spending across various financial accounts. These apps might offer ways to set financial goals as well as suggestions on how to reach them, and help users make monthly or yearly budget plans."},"Photo Editing":{"title":"Photo Editing","description":"Apps with which the user may edit their photos by adding filters, adjusting light/colors/white balance, cropping sizes and etc."},"Selfie \u0026 Beauty Editor":{"title":"Selfie \u0026 Beauty Editor","description":"Apps that allow users to edit and retouch portraits, and normally are able to take selfies with filters and special effects using the rear/front cameras."},"Video Editing":{"title":"Video Editing","description":"Apps permitting users to trim, re-sequence, and adding special effects to video clips."},"Screen Recorder":{"title":"Screen Recorder","description":"Apps for recording device's screen to video."},"Other Photo \u0026 Video":{"title":"Other Photo \u0026 Video","description":"Other Photo \u0026 Video apps that do not fit other existing Photo \u0026 Video subgenres."},"Property Management":{"title":"Property Management","description":"Apps where users have access to their properties management such as rent payment, maintenance request, or amenities reservation."},"Real Estate Trading \u0026 Leasing":{"title":"Real Estate Trading \u0026 Leasing","description":"Apps that allow users to post real estate trading information or assist users in buying or selling properties, and rent or lease properties in designated areas."},"Other Real Estate":{"title":"Other Real Estate","description":"Other real estate apps that do not fit other existing Real Estate subgenres."},"E-Commerce":{"title":"E-Commerce","description":"Apps that allow users to purchase products and services, which involve apps of business-to-business (B2B), business-to-customer (B2C), customer-to-customer (C2C) and online only retailers."},"Supermarket \u0026 Convenience Store":{"title":"Supermarket \u0026 Convenience Store","description":"Apps that allow users to search grocery products and grocery discount coupons, or purchase groceries and other household items online for delivery or pickup."},"Retailer Store":{"title":"Retailer Store","description":"Apps created for the brick-and-mortar retailers that allow users to shop for products and services, and may provide additional features such as loyalty programs, store locators, and special offers. "},"Resell":{"title":"Resell","description":"Apps that help individuals buy and sell second-hand goods."},"Coupons \u0026 Rewards":{"title":"Coupons \u0026 Rewards","description":"Apps that provide the latest deals, coupons, discounts from different stores, and rebate codes, or enable users to save money and earn cashback rewards or points."},"BNPL":{"title":"BNPL","description":"Apps that allow consumers to make purchases now and pay for them at a later date."},"Other Shopping":{"title":"Other Shopping","description":"Other shopping apps that do not fit in other existing Shopping subgenres."},"Pharmacy \u0026 Drugstore":{"title":"Pharmacy \u0026 Drugstore","description":"Official apps for pharmacy and drugstores that provide product and discount information."},"Malls \u0026 Shopping Centers":{"title":"Malls \u0026 Shopping Centers","description":" Apps for department stores and shopping malls that provide users with shopping guides, store directories, event calendars, and special offers. Some also offer online shopping options."},"Social Networks":{"title":"Social Networks","description":"Apps that allow users to connect and create networks with people, normally aim to expand social connections."},"MicroBlogging":{"title":"MicroBlogging","description":"Apps that allow users to write brief text updates with optional photos and publish them in microblogging platforms."},"Communication":{"title":"Communication","description":"Apps that allow two or more parties to have conversations over real-time instant messaging."},"Live Video Chat":{"title":"Live Video Chat","description":"Apps that allow users to engage in real-time video chat to meet people and make new friends."},"Voice Chat Room":{"title":"Voice Chat Room","description":"Apps that allow users to engage in live voice chat in a virtual room or channel where they can join online parties, play games and sing karaoke etc."},"Media Sharing Networks":{"title":"Media Sharing Networks","description":"Apps that allow users to share or discover photographs, live or recorded videos, and other forms of media."},"Discussion \u0026 Forum":{"title":"Discussion \u0026 Forum","description":"Communication platform apps that help users share, look for or discuss information, opinions, interests and news."},"Other Social":{"title":"Other Social","description":"Other social apps that do not fit in other existing Social subgenres."},"Avatar-Based Social":{"title":"Avatar-Based Social","description":"Apps that allow users to create an animated version of themselves and communicate through digital avatars."},"Sports News":{"title":"Sports News","description":"Apps where users receive various sports related information such as real-time scores, match information, and news."},"Live Sports":{"title":"Live Sports","description":"Apps that provide live sports broadcasting."},"Sports Betting":{"title":"Sports Betting","description":"Apps that provide the activity of predicting sports results and placing a wager on the outcome."},"Other Sports":{"title":"Other Sports","description":"Other sports apps that do not fit in other existing Sports subgenres."},"Integrated Travel Service":{"title":"Integrated Travel Service","description":"Apps that offer multiple kinds of services to help users plan their trips."},"Travel Guide":{"title":"Travel Guide","description":"Apps that give recommendations and guides for regions, show nearby attractions and tours, and normally allow users to bookmark spots they want to return to."},"Hotel Booking":{"title":"Hotel Booking","description":"Apps where users book hotels, bed and breakfasts, and other kinds of vacation rentals online."},"Flight Booking":{"title":"Flight Booking","description":"Apps that provide service for booking flights."},"Rail \u0026 Coach Booking":{"title":"Rail \u0026 Coach Booking","description":"Apps that enable users to book tickets for trains or long-distance bus."},"Flight Tracking":{"title":"Flight Tracking","description":"Apps that track information about each flight in real-time and record the journey during the flight by keeping an eye on the air traffic."},"Airline Apps":{"title":"Airline Apps","description":"Official airline apps that normally provide booking, reviewing, checking-in and other services."},"Attraction/Tour Booking":{"title":"Attraction/Tour Booking","description":"Apps that enable users to explore and book attraction tickets and tours."},"Car Rentals":{"title":"Car Rentals","description":"Apps that provide car rental service, including peer-to-peer car sharing."},"Transportation":{"title":"Transportation","description":"Apps that help users move from one location to another by cars, taxis and bikes etc."},"Other Travel":{"title":"Other Travel","description":"Other travel apps that do not fit other existing Travel subgenres."},"Navigation":{"title":"Navigation","description":"Apps that provide navigational directions in real time. geographical maps are also included."},"Locator":{"title":"Locator","description":"Apps enable users to keep track and share their location with family and friends for safety."},"File Management":{"title":"File Management","description":"Apps that help users manage files or folders, usually allow the transfer or sharing of files both online and offline."},"Network Management":{"title":"Network Management","description":"Apps that help users manage and optimize their home and mobile internet networks, as well as track their data usage and internet network connection."},"VPN Service \u0026 Web Accelerator":{"title":"VPN Service \u0026 Web Accelerator","description":"Apps that provide VPN services or serve as web accelerators."},"Password Management \u0026 Authenticator":{"title":"Password Management \u0026 Authenticator","description":"Apps that help users store, generate, and manage their passwords, including password authenticators such as multi-factor authentication."},"Translation":{"title":"Translation","description":"Apps that help users translate words or texts from one language into another."},"Email":{"title":"Email","description":"Apps where users can send and receive emails."},"Calendar \u0026 Reminders":{"title":"Calendar \u0026 Reminders","description":"Apps that can be used as a calendar or reminder so that users would not forget their schedules."},"Shipment":{"title":"Shipment","description":"Apps where users can ship orders and parcels as well as track the status of the shipment package along the way."},"Tool":{"title":"Tool","description":"Apps that add a tool, technology, or functionality to the device, such as ruler, screen mirror, calculator and etc."},"Browser \u0026 Search Engine":{"title":"Browser \u0026 Search Engine","description":"Apps that allow users to search or browse contents on the Internet via shared or self-developed search engines."},"Parking Service":{"title":"Parking Service","description":"Apps focusing on locating nearby parking lots, comparing parking fees, book \u0026 pre-pay the spot and other parking service."},"Recorder":{"title":"Recorder","description":"Apps that allow users to record voice using a microphone and save it as an mp3 file."},"Weather":{"title":"Weather","description":"Apps that provide national and/or local weather forecasts."},"Keyboard":{"title":"Keyboard","description":"Apps that allow users to choose and customize their keyboards as well as provide various fonts and themes for their keyboard."},"Public Service":{"title":"Public Service","description":"Official government apps that provide national and local public services for citizens such as health and traffic advisories."},"Personalization":{"title":"Personalization","description":"Apps that allow users to customize widgets, fonts, wallpapers, and ringtones, as well as make stickers."},"Mobile Cleaner \u0026 Antivirus":{"title":"Mobile Cleaner \u0026 Antivirus","description":"Apps that protect mobile devices against malware such as viruses and other online mobile threats, and also optimize the phone with the help of battery saver, super cleaner and power clean."},"QR Scanner":{"title":"QR Scanner","description":"Apps used to scan QR codes."},"Downloader":{"title":"Downloader","description":"Apps used to download contents from online platforms including social media and video sharing websites."},"Other Utility \u0026 Productivity":{"title":"Other Utility \u0026 Productivity","description":"Other utility \u0026 productivity apps that do not fit other existing Utility \u0026 Productivity subgenres."},"App Lock":{"title":"App Lock","description":"App vault using password, fingerprint or face ID to protect users' private files including photos and videos."},"Caller ID \u0026 Call Blocker":{"title":"Caller ID \u0026 Call Blocker","description":"Apps that identify phone numbers and/or block spam phone calls."},"Mobile Carriers":{"title":"Mobile Carriers","description":"Apps that allow customers of telecom companies to manage accounts and services on their own, including checking usage, paying bills, managing plans and packages, monitoring network coverage, and more."},"Fitness Program":{"title":"Fitness Program","description":"Apps that offer workout programs for the purpose of weight management and muscle building."},"Weight Loss \u0026 Calorie Tracker":{"title":"Weight Loss \u0026 Calorie Tracker","description":"Apps that assess calories or nutritional values of food intake to help with a healthy and balanced diet, as well as losing weight."},"National Medical Service":{"title":"National Medical Service","description":"Apps that provide information and service of national or regional healthcare system issued by the national or local authority."},"Women's Health":{"title":"Women's Health","description":"Apps monitoring female reproductive health and well-being including period and ovulation."},"Health Monitor":{"title":"Health Monitor","description":"Apps that monitor the user's vital medical signs or status of chronic diseases via connected devices."},"Mental Health":{"title":"Mental Health","description":"Apps that improve users' mental health through one or multiple ways such as music therapy, meditation, mood tracker, etc so that users can relax, relieve stress or sleep well."},"Other Health \u0026 Fitness":{"title":"Other Health \u0026 Fitness","description":"Other health \u0026 fitness apps that do not fit other existing Health \u0026 Fitness subgenres."},"Telehealth":{"title":"Telehealth","description":"Apps that offer remote clinical service including medical scheduling, medical consultation, and prescription management."},"Fitness Tracker":{"title":"Fitness Tracker","description":"Apps that track user's fitness performance or records through GPS or connected devices."},"Medical Manual":{"title":"Medical Manual","description":"Apps that are mainly designed for medical students, practitioners and clinicians, where they can learn professional medical knowledge, search diagnosis and treatment recommendations, and read the latest medical information etc."},"Gallery":{"title":"Gallery","description":"Apps where photos and videos are stored, displayed, published either on the local device or the internet."},"Painting":{"title":"Painting","description":"Apps where canvas and brushes are provided for users to create paintings and graphics."},"Other Graphic \u0026 Design":{"title":"Other Graphic \u0026 Design","description":"Other graphic \u0026 design apps that do not fit other existing Graphic \u0026 Design subgenres."},"Poster \u0026 Card Design":{"title":"Poster \u0026 Card Design","description":"Apps for designing posters, flyers, banners, cards or invitations."}}}},"__N_SSP":true},"page":"/","query":{},"buildId":"afbm=v1.1","assetPrefix":"/benchmarks","isFallback":false,"gssp":true,"locale":"en","locales":["en","ru","fr","es","de","cn","pt","ja","ko"],"defaultLocale":"en","scriptLoader":[{"id":"optanon","strategy":"lazyOnload","dangerouslySetInnerHTML":{"__html":"\n function OptanonWrapper() { }\n "}}]}</script></body></html>