CINXE.COM

<!DOCTYPE html> <html> <head><title> UX Evolution in Live Sports Streams </title><meta charset="utf-8" /><meta name="viewport" content="width=device-width, height=device-height, initial-scale=1.0, user-scalable=0, minimum-scale=1.0, maximum-scale=1.0" /><meta name="theme-color" content="#333333" /><link rel="stylesheet" href="https://use.fontawesome.com/releases/v5.0.13/css/all.css" integrity="sha384-DNOHZ68U8hZfKXOrtjWvjxusGo9WQnrNx2sqG0tfsghAvtVlRW3tvkXWZh58N9jp" crossorigin="anonymous" /><link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/@fortawesome/fontawesome-free@6.4.2/css/all.css" /> <script src="https://use.fontawesome.com/13ebcdf3dd.js"></script>  <script async src="https://www.googletagmanager.com/gtag/js?id=UA-13073004-3"></script> <script defer> window.dataLayer = window.dataLayer || []; function gtag() { dataLayer.push(arguments); } gtag('js', new Date()); gtag('config', 'UA-13073004-3'); </script> <link rel="stylesheet" href="//fonts.googleapis.com/css?family=Roboto|Roboto+Condensed|Oswald" /> <script async="async" src="https://www.googletagservices.com/tag/js/gpt.js"></script> <script> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; </script> <script> googletag.cmd.push(function () { var mapping = googletag.sizeMapping() .addSize([0, 0], [320, 50]) .addSize([1057, 200], [728, 90]).build(); var mapping1 = googletag.sizeMapping() .addSize([0, 0], [300, 250]) .addSize([700, 200], [970, 250]).build(); googletag.defineSlot('/1067009/StreamingMediaGlobal-Billboard', [970, 250], 'div-gpt-ad-1541523286597-10').defineSizeMapping(mapping1).addService(googletag.pubads()); googletag.defineSlot('/1067009/StreamingMediaGlobal-300x100-1', [300, 100], 'div-gpt-ad-1541523286597-5').addService(googletag.pubads()); googletag.defineSlot('/1067009/StreamingMediaGlobal-300x100-2', [300, 100], 'div-gpt-ad-1541523286597-6').addService(googletag.pubads()); googletag.defineSlot('/1067009/StreamingMediaGlobal-300x100-3', [300, 100], 'div-gpt-ad-1541523286597-7').addService(googletag.pubads()); googletag.defineSlot('/1067009/StreamingMediaGlobal-300x100-4', [300, 100], 'div-gpt-ad-1541523286597-8').addService(googletag.pubads()); googletag.defineSlot('/1067009/StreamingMediaGlobal-300x100-5', [300, 100], 'div-gpt-ad-1541523286597-9').addService(googletag.pubads()); googletag.defineSlot('/1067009/StreamingMediaGlobal-Leaderboards', [728, 90], 'div-gpt-ad-1541523286597-3').addService(googletag.pubads()); googletag.defineSlot('/1067009/StreamingMediaGlobal-Leaderboards-2', [728, 90], 'div-gpt-ad-1541523286597-4').addService(googletag.pubads()); googletag.defineSlot('/1067009/StreamingMediaGlobal-SmallBoxes', [300, 250], 'div-gpt-ad-1541523286597-0').addService(googletag.pubads()); googletag.defineSlot('/1067009/StreamingMediaGlobal-SmallBoxes-Articles', [300, 250], 'div-gpt-ad-1541523286597-1').addService(googletag.pubads()); googletag.defineSlot('/1067009/StreamingMediaGlobal-SmallBoxes-HomePage', [300, 250], 'div-gpt-ad-1541523286597-2').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('SM_Topics', ['OTT_TV','Mobile_Video','Online_Video_Industry','Media_Entertainment_Video','Live_Streaming','Sports_eSports']); googletag.enableServices(); }); </script> <link href="/pages-styles?v=JzyMwMriqRtPjH-HJ-8H5fB99eWxzuKBuNJBsARE1zU1" rel="stylesheet"/> <link rel="alternate" type="application/rss+xml" title="Streaming Media Magazine Feed" href="http://feeds.feedburner.com/StreamingMediaMagazine-AllArticles/" />  <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta http-equiv="content-language" content="en-US" /> <meta name="title" content="UX Evolution in Live Sports Streams"> <meta name="description" content="On a panel at the recent NAB NY show, Rick Allen from ViewLift, Scott Morris from Agilis Quantum, and Lawrence Chan of LiveLike discussed the state of UI and UX for live sports and engagement, with a focus on the importance of low latency and reliability in streaming services, the need for high-quality streams, dynamic content, and personalised experiences for fans."> <link rel="canonical" href="https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=161448"/> <link rel="image_src" href="https://dzceab466r34n.cloudfront.net/Images/ArticleImages/137829-Soccer-OTT-ORG.jpg"/> <meta name="keywords" content="OTT TV,Mobile Video,Online Video Industry,Media/Entertainment Video,Live Streaming,Sports/eSports">   <meta property="og:type" content="article"/> <meta property="og:title" content="UX Evolution in Live Sports Streams"/> <meta property="og:description" content="On a panel at the recent NAB NY show, Rick Allen from ViewLift, Scott Morris from Agilis Quantum, and Lawrence Chan of LiveLike discussed the state of UI and UX for live sports and engagement, with a focus on the importance of low latency and reliability in streaming services, the need for high-quality streams, dynamic content, and personalised experiences for fans."/> <meta property="og:url" content="https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=161448"/> <meta property="og:image" content="https://dzceab466r34n.cloudfront.net/Images/ArticleImages/137829-Soccer-OTT-ORG.jpg"/> <meta property="article:published_time" content="2023-11-14T09:00:00-05:00"/> <meta property="article:author" content="https://www.streamingmediaglobal.com/Authors/9592-Tyler-Nesler.htm"/> <meta property="fb:admins" content="1448114697"/> <meta property="fb:admins" content="1398034021"/> <meta property="fb:app_id" content="119574181444909"/> <meta property="og:locale" content="en_US"/> <meta property="og:site_name" content="Streaming Media Magazine"/> <meta property="article:publisher" content="https://www.facebook.com/StreamingMedia/"/>   <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:image" content="https://dzceab466r34n.cloudfront.net/Images/ArticleImages/137829-Soccer-OTT-ORG.jpg"/> <meta name="twitter:title" content="UX Evolution in Live Sports Streams"/> <meta name="twitter:description" content="On a panel at the recent NAB NY show, Rick Allen from ViewLift, Scott Morris from Agilis Quantum, and Lawrence Chan of LiveLike discussed the state of UI and UX for live sports and engagement, with a focus on the importance of low latency and reliability in streaming services, the need for high-quality streams, dynamic content, and personalised experiences for fans."/> <meta name="twitter:site" content="https://www.StreamingMediaGlobal.com/"/>  <link href="/site-styles?v=7bQ98k_H7vMMTupcHA03FSCx6HHftGT3STzxNxVIsnw1" rel="stylesheet"/> </head> <body> <form method="post" action="/Articles/Editorial/Featured-Articles/UX-Evolution-in-Live-Sports-Streams-161448.aspx" id="ctl01"> <div class="aspNetHidden"> <input type="hidden" name="__VIEWSTATE" id="__VIEWSTATE" value="g7XofSRzc+U0aomN3HMKkBicb4cvMkcmHp56vLb+sfij8GBCyfHrvyH3bXBjFR2yBMdAGiZ/Q0Ib5GALhI0g6ZNu/ZjGqDfZWpIhaUX8qXM=" /> </div> <div class="aspNetHidden"> <input type="hidden" name="__VIEWSTATEGENERATOR" id="__VIEWSTATEGENERATOR" value="28F6BF4E" /> </div> <div id="CookieSticky_pnlCookieSticky" class="cookie_sticky"> <div class="cookie_sticky_detail"> This website uses cookies to improve your user experience. By clicking the checkbox on the right and continuing to use this site you consent to the use of cookies on your device, as described in our <a href="https://www.infotoday.eu/privacy.aspx#cookies" target="_blank">cookie policy</a>. Parts of this website may not work as expected without cookies. To find out more about cookies, including how to manage and delete them, visit <a href="https://www.aboutcookies.org" target="_blank">www.aboutcookies.org</a> or <a href="http://www.allaboutcookies.org" target="_blank">www.allaboutcookies.org</a>. </div> <div class="cookie_sticky_close"><i class="fa fa-check-square" aria-hidden="true"></i></div> </div> <div class="menu_secondary_top"> <ul> <li><a href="https://www.streamingmedia.com/" target="_blank" rel="noopener">U.S. Site</a></li> <li><a href="//www.streamingmedia.com/Producer/" target="_blank" rel="noopener">Producer</a></li> <li><a href="https://www.streamingmedia.com/Conferences/Connect2024-November/" target="_blank" rel="noopener" title="Streaming Media Connect 2024">Streaming Media Connect 2024</a></li>  <li><a href="https://www.streamingmedia.com/nyc" target="_blank" rel="noopener">Streaming Media NYC</a></li>  <li><a href="https://www.streamingmediaglobal.com/Sourcebook/" target="_blank" rel="noopener" style="color: yellow;">Sourcebook</a></li> </ul> </div> <header> <div class="logo"> <a href="/Default.aspx"> <img src="https://dzceab466r34n.cloudfront.net/EuropeStreamingMedia/TemplateImages/SM_Europe_Logo3.png" /></a> </div> <div class="advertisement ad_leaderboard"> <div id="div-gpt-ad-1541523286597-3"> <script type="text/javascript"> googletag.cmd.push(function () { googletag.display('div-gpt-ad-1541523286597-3'); }); </script> </div> </div> </header> <button class="menu_mobile_btn"><span>toggle menu</span></button> <div class="menu_main_wrap"><nav class="menu_main_container menu_topics"> <ul class="menu_main"> <li><a title="Live Streaming" href="/Categories/Live-Streaming_579.aspx">Live Streaming</a></li> <li><a href="/Categories/Encoding-Transcoding_439.aspx" title="Encoding/Transcoding">Encoding/Transcoding</a></li> <li><a href="/Categories/OTT-TV_443.aspx" title="OTT TV">OTT TV</a></li> <li><a href="/Categories/Formats-Codecs-Protocols_442.aspx" title="Formats/Codecs/Protocols">Formats/Codecs/Protocols</a></li> <li><a title="Streaming Media Producer" href="//www.streamingmedia.com/Producer/">Streaming Media Producer</a></li> <li><a href="#">More Topics</a> <ul class="sub-menu"> <li><a href="/Categories/Cloud-Video_606.aspx" title="Cloud Video">Cloud Video</a></li> <li><a href="/Categories/Streaming-Music_445.aspx" title="Streaming Music">Streaming Music</a></li> <li><a href="/Categories/Sports-eSports_607.aspx" title="Sports/eSports">Sports/eSports</a></li> <li><a title="Video Advertising" href="/Categories/Video-Advertising_440.aspx">Video Advertising</a></li> <li><a href="/Categories/Content-Protection_441.aspx" title="Content Protection">Content Protection</a></li> <li><a href="/Categories/Video-Production_438.aspx" title="Video Production">Video Production</a></li> <li><a title="Mobile Video" href="/Categories/Mobile-Video_444.aspx">Mobile Video</a></li> <li><a href="/Categories/Content-Delivery-Networks-CDN_437.aspx" title="Content Delivery Networks/CDN">Content Delivery Networks/CDN</a></li> <li><a href="/Categories/Legal-Issues_448.aspx" title="Legal Issues">Legal Issues</a></li> <li><a href="/Categories/Video-Quality_605.aspx" title="Video Quality">Video Quality</a></li> <li><a href="/Categories/VR-AR-MR_590.aspx" title="VR/AR/MR">VR/AR/MR</a></li> <li><a title="Products/Services" href="/Categories/Topics.aspx">Products/Services</a></li> <li><a title="Industry Verticals" href="/Categories/Industries.aspx">Industry Verticals</a></li> </ul> </li> </ul> </nav><nav class="menu_main_container menu_other"> <ul class="menu_main"> <li class="search"><a><i class="fa fa-search" aria-hidden="true"></i> Search</a> <div class="search_box"><input id="txtSearch" type="text" placeholder="press enter/return to search" /></div> </li> <li><a href="/">Home</a></li> <li><a href="#">Subscribe</a> <ul class="sub-menu"> <li><a href="/Subscribe" title="Magazine">Magazine</a></li> <li><a href="/Newsletters" title="Online Video Newsletter">Newsletters</a></li> <li><a href="/Current_Issue" title="Download Current Issue">Download Current Issue</a></li> <li><a href="/Previous_Issue" title="Previous Issues">Previous Issues</a></li> <li><a href="/About/RSS" title="RSS Feeds">RSS Feeds</a></li> </ul> </li>  <li><a href="#">Editorial</a> <ul class="sub-menu"> <li><a href="/Articles/News" title="Online Video News">Online Video News</a></li> <li><a href="/Articles/Features" title="Streaming Media Features">Features</a></li> <li><a href="/Articles/Columns" title="Streaming Media Columns">Columns</a></li> <li><a href="/PressRelease" title="Industry Announcements">Industry Announcements</a></li>  <li><a href="/Articles/Spotlights" title="Spotlights">Spotlights</a></li> <li><a href="/Articles/Blog" title="Streaming Media Blog">Blog</a></li> <li><a href="/Current_Issue" title="Magazine">Magazine</a></li> </ul> </li> <li><a href="#" title="White Papers">White Papers</a> <ul class="sub-menu"> <li><a href="/Streaming-Media-Guides" title="Streaming Media Guides">Streaming Media Guides</a></li> <li><a href="/IndustryWhitepapers" title="Industry Whitepapers">Industry Whitepapers</a></li> </ul> </li> <li><a title="Webinars" href="/Webinars">Webinars</a></li> <li><a href="#">Video</a> <ul class="sub-menu"> <li><a title="Conference Videos" href="https://www.youtube.com/streamingmediavideo/" target="_blank" rel="noopener">Conference Videos</a></li> <li><a title="Video Tutorials" href="/Tutorials">Video Tutorials</a></li> <li><a title="Video Short Cuts" href="/Articles/Short-Cuts">Video Short Cuts</a></li> </ul> </li> <li><a href="#">Resources</a> <ul class="sub-menu"> <li><a href="/Current_Issue" title="Current Issue">Current Issue</a></li> <li><a href="/Previous_Issue" title="Previous Issues">Previous Issues</a></li> <li><a href="/Sourcebook" title="Streaming Media Directory and Sourcebook">Streaming Media Directory and Sourcebook</a></li> <li><a href="/Innovation-Awards">European Innovation Awards</a></li> <li><a href="/PressRelease">Industry Announcements</a></li> </ul> </li> <li><a href="#">Conferences</a> <ul class="sub-menu"> <li><a href="https://www.streamingmedia.com/Conferences/Connect2024-November/" target="_blank" rel="noopener" title="Streaming Media Connect 2024">Streaming Media Connect 2024</a></li> <li><a href="https://www.streamingmedia.com/Conferences/NYC2024" target="_blank" rel="noopener" title="Streaming Media NYC">Streaming Media NYC</a></li> <li><a href="/Conferences/" target="_blank" rel="noopener" title="Past Conferences"><span>Past Conferences</span></a></li> </ul> </li> <li><a href="#">About</a> <ul class="sub-menu"> <li><a title="What Is Streaming?" href="/About/What_Is_Streaming">What Is Streaming?</a></li> <li><a title="About Streaming Media" href="/About/About_Us">About Us</a></li> <li><a title="Contact Streaming Media" href="/About/Contact_Us">Contact Us</a></li> <li><a title="How To Advertise in Streaming Media" href="/About/How_To_Advertise">How To Advertise</a></li>  <li><a title="Editorial Calendar" href="/About/Editorial-Calendar">Editorial Calendar</a></li> <li><a title="Editorial Submissions" href="/About/Editorial_Submissions">Editorial Submissions</a></li>  <li><a title="Press Release Submissions" href="/PressRelease/AddPressRelease.aspx">Press Release Submissions</a></li> </ul> </li> </ul> </nav></div> <div class="marketing_menu">   <div class="container" style="text-align: center; line-height: 24px; padding-top: 10px;"><strong><a style="text-decoration: none;" href="/Newsletters/">Stay up-to-date on everything Streaming Media - Subscribe to Streaming Media Europe XTRA and more today.</a></strong></div> </div> <div class="wrapper"> <section class="page"> <div class="page_wrapper"> <div class="article_single_subhead"> <div class="article_single_meta"> <div id="MainContentPlaceHolder_pnlAuthorImage" class="article_single_auth_img"> <img id="MainContentPlaceHolder_imgAuthorImage" src="https://dzceab466r34n.cloudfront.net/Images/AuthorImages/146773-tyler1--2-r-ORG.jpg" /> </div> <ul> <li class="article_single_date"> November 14, 2023</li> <li>By <a href="https://www.streamingmediaglobal.com/Authors/9592-Tyler-Nesler.htm">Tyler Nesler</a> Associate Editor </li> <li> <a href="https://www.streamingmediaglobal.com/Articles/MoreNews.aspx?ContextSubtypeID=441">Featured Articles</a> </li> <li></li> </ul> </div> </div> <div class="page_content"> <h1> UX Evolution in Live Sports Streams</h1> <div class="article_single_featured_img"><img src="https://dzceab466r34n.cloudfront.net/Images/ArticleImages/137829-Soccer-OTT-ORG.jpg" alt="Article Featured Image" /></div> <p>On a panel at the recent <a href="https://nabshow.com/newyork2023/" target="_blank" rel="noopener" title="NAB NY">NAB NY</a> show titled "Game Changers - UX Evolution in Live Sports Streams," Rick Allen from <a href="https://ott.viewlift.com/" target="_blank" rel="noopener" title="Viewlift">ViewLift</a>, Scott Morris from <a href="https://agilisquantum.com/" target="_blank" rel="noopener" title="Agilis Quantum">Agilis Quantum</a>, and Lawrence Chan of <a href="https://livelike.com/" target="_blank" rel="noopener" title="LiveLike">LiveLike</a> discussed the state of UI and UX for live sports and engagement. They focused on the importance of low latency and reliability in streaming services, the need for high-quality streams, dynamic content, personalised experiences, and the use of VR applications. </p><h2><strong>The 2023 Table Stakes for Live Sports Streaming</strong></h2><p>Allen began the talk by asking Morris, "As you think about a streaming service in the sports area, what are the table stakes? What do people have to bring in terms of UI and UX to satisfy fans based on current expectations?"</p><p>Morris emphasised latency as a crucial issue for creating a seamless sports streaming user experience, ideally down to five or six seconds. "That will help a lot with the real-time interactivity," he said. "Those are really the table stakes you need to have."</p> <p>Chan said engaging content is another essential - people need a reason to watch a game on a specific platform. "Why am I going to this platform? Why am I choosing one platform over the other?" he said. "It ultimately comes down to which game am I watching, which show am I watching? All the things that Scott has brought up are relevant, too. You want the app to be fast-loading, you want the uptime to be right, and you want it to be consistent. But when we're talking about table stakes, we're in 2023 now, and that is the expectation."</p><p>He also said that interactivity and direct engagement with fans on the platform are essential. "When we are watching a game, we're now choosing to find our niche who we want to affiliate with. And based on that, the content provider or the platform can then find ways to accentuate that niche. I'm a US soccer fan, how do I then bring up my fandom in US soccer and help me find my community better that way? Right now, we're just watching the game, and then we're just finding our community on Twitter, iMessage, etc. And so there is a lot more that should become table stakes."</p><h2><strong>Improving Engagement on Single and Multiple Screens</strong></h2><p>Morris said, "A lot of times you'll have people my age, they'll do the dual screen, and they'll have this lean back, and then they'll be doing stuff on their phone or their computer. But [for younger viewers] like my son, they're much more engaged. My son probably only watches two football games ever on the television, whereas he watches every game on his phone all the time."</p><p>Chan addressed the issue of improving engagement for all viewers. "When we created the audience engagement platform that now helps power the likes of <a href="https://signup.watchyesnetwork.com/" target="_blank" rel="noopener" title="Yes Network">Yes Network</a>, as an example, we thought about it as a combined single-screen experience," in the sense of finding ways to make engagement across multiple devices seamless enough that it seems to resemble a single-screen interaction. "Everyone is on multiple devices," he said. "How do we get more screen time across the devices?" He discussed the ways that LiveLike works with multiple platforms. LiveLike does not have its own app, but he said, "We are an audience engagement platform that sits embedded in other audience engagement platforms."</p><p>This allows audiences to interact with live sports streams in many dynamic ways. "Even if you're watching the <a href="https://www.mlb.com/yankees" target="_blank" rel="noopener" title="Yankees">Yankees</a> game on TV, you can still return to the app and interact with the pick-and-play module, for example. So that's the value that we're trying to drive is providing more areas for users to come back to the experience and then stay on the experience longer. The means of how we do it would come from prediction games, trivia games, community-driven experiences such as comment boards, public chat, and influencer chat, and then giving the users the reason why, which is, 'Here's your points, your badges,' you're getting a sense of earning and a sense of loyalty that I think we are all accustomed to, whether it's at Starbucks or Marriott and rewarding fans for just coming back to the experience and taking part."</p><h2><strong>Building Community Engagement</strong></h2><p>Allen spoke of the importance of encouraging community engagement in sports that resembles in-person gatherings and capitalises on that energy and enthusiasm. "Community is incredibly important," he said. "If you think about a European soccer team, for the most part, they [are] very interested in locals, their country, television rights, and then in the stadium. In my experience here in New York, I noticed there are probably five or six <a href="https://www.manutd.com/" target="_blank" rel="noopener" title="Manchester United">Manchester United</a> bars. Each one is a local community hub. There's a gap in identifying fans at that hub and Manchester United. They're not capturing that. They're not giving the fans any reason to sign up for anything that captures that, either. This is where if Manchester United came out with a community hub experience that gave fans a way to connect with each other on a local level, but also through a global level, giving them a place to voice their support, that then loops in all the things that they would otherwise want, which would be sponsor activations, more eyeballs, but that's because they created this place for them to show their colors as a United fan and raise their virtual scarves. That would become very powerful."</p><h2><strong>What's Needed for VR in Sports to Succeed</strong></h2><p>The panel discussed the emerging importance of VR in the live-streaming sports experience. Morris discussed the current challenges of regularly incorporating VR tech into the sports viewing experience. He said that, above all, the VR presentation and experience must be adequately compelling and unique to encourage viewers to wear a headset or use other tech they may not be accustomed to. "If it's just what I would've otherwise watched on television, it would not be worthwhile," he said. "I think television is pretty perfected as a medium. That said, when we did the French Open in VR, we had cameras at essentially ballboy level right on the court. I did not realize how physical tennis was and how high the players had to get to hit a top spin return. Imagine that thing coming into you at 130-plus miles an hour. So somewhere in the technology, we need to give you that experience to show something not captured by television. That's where I think it starts to become interesting."</p><p>Allen also brought up several possible applications for VR in sports. In auto racing, "You can be inside the car, and you can see all these things." With football, "You can be inside the quarterback's helmet, you can see it all playing out in front of them." And in golf, "You can be green side and watch them putt and see if you can make the shot. There are ways that become really interesting with VR that allow that to happen, but it will be a limited audience unless you get some unique experiences or the headsets get smaller, and it's easier to interact with people in real life and all those other fun things."</p> <div class="cta_magazine_subscription_wrap"> <div class="cta_magazine_subscription"> <div class="cta_magazine_subscription_img"> <img src="https://dzceab466r34n.cloudfront.net/Images/SiteImages/163572-2024-Cover-Images-ORG.png" alt="Streaming Covers"> </div> <div class="cta_magazine_subscription_details"> <div> <div><span>Free</span></div> <div>for qualified subscribers</div> </div> <a class="cta_magazine_subscription_btn_primary" href="/Subscribe" target="_blank">Subscribe Now</a> <a class="cta_magazine_subscription_btn_secondary" href="/Current_Issue">Current Issue</a> <a class="cta_magazine_subscription_btn_secondary" href="/Previous_Issue">Past Issues</a> </div> </div> </div> <div id="disqus_thread" style="margin-bottom: 10px;"></div> <script defer> var disqus_config = function () { this.page.url = "https://www.streamingmediaglobal.com/Articles/ReadArticle.aspx?ArticleID=161448"; this.page.identifier = 161448; }; (function () { // DON'T EDIT BELOW THIS LINE var d = document, s = d.createElement('script'); s.src = 'https://streaming-media-europe.disqus.com/embed.js'; s.setAttribute('data-timestamp', +new Date()); (d.head || d.body).appendChild(s); })(); </script> <noscript>Please enable JavaScript to view the <a href="https://disqus.com/?ref_noscript">comments powered by Disqus.</a></noscript> <div class="section_title"> Related Articles </div> <section class="article_grid"> <div class="article_grid_single"> <div> <a id="MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_0" href="https://www.streamingmediaglobal.com/Articles/Editorial/Featured-Articles/Esports-and-the-Rise-of-Interactive-Metaworld-Events-159891.aspx?utm_source=related_articles&utm_medium=gutenberg&utm_campaign=editors_selection"><img class="lazy" data-original="https://dzceab466r34n.cloudfront.net/Images/ArticleImages/154000-Esports-and-the-Rise-of-Interactive-Metaworld-Events_CMS-ORG.png" src="" /></a> </div> <h3> <a id="MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_0" href="https://www.streamingmediaglobal.com/Articles/Editorial/Featured-Articles/Esports-and-the-Rise-of-Interactive-Metaworld-Events-159891.aspx?utm_source=related_articles&utm_medium=gutenberg&utm_campaign=editors_selection">Esports and the Rise of Interactive Metaworld Events</a></h3> <p> Are metaverse events that deliver consistent interactive and even immersive experiences that move with their audiences the future of event streaming? Media.Monks' Alan Bucaria, EdgeNext's Joshua Johnson, and Chris Pfaff of Chris Pfaff Tech Media discuss in this clip from their panel at Streaming Media East 2023. </p> <div class="article_meta"> <span class="article_date"> 01 Aug 2023</span> </div> </div> <div class="article_grid_single"> <div> <a id="MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_1" href="https://www.streamingmediaglobal.com/Articles/Editorial/Featured-Articles/OTT-the-Rising-Star-for-Cable-Television-Companies-and-Local-Sports-Leagues-159772.aspx?utm_source=related_articles&utm_medium=gutenberg&utm_campaign=editors_selection"><img class="lazy" data-original="https://dzceab466r34n.cloudfront.net/Images/ArticleImages/153981-cover_banner_RS-ORG.jpg" src="" /></a> </div> <h3> <a id="MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_1" href="https://www.streamingmediaglobal.com/Articles/Editorial/Featured-Articles/OTT-the-Rising-Star-for-Cable-Television-Companies-and-Local-Sports-Leagues-159772.aspx?utm_source=related_articles&utm_medium=gutenberg&utm_campaign=editors_selection">OTT, the Rising Star for Cable Television Companies and Local Sports Leagues</a></h3> <p> Alexey Zaberezhniy, Video Solutions System Analyst at Oxagile, discusses why OTT is the future for cable TV providers and local sports communities. </p> <div class="article_meta"> <span class="article_date"> 25 Jul 2023</span> </div> </div> <div class="article_grid_single"> <div> <a id="MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkImageLink_2" href="https://www.streamingmediaglobal.com/FeaturedVideos/10305-Innovations-in-Sports-Streaming.htm?utm_source=related_articles&utm_medium=gutenberg&utm_campaign=editors_selection"><img class="lazy" data-original="https://dzceab466r34n.cloudfront.net/Images/IssueImages/133140-SFC---Sports-Streaming-ORG.png" src="" /></a> </div> <h3> <a id="MainContentPlaceHolder_ctl01_ctl00_rptArticles_lnkArticleTitle_2" href="https://www.streamingmediaglobal.com/FeaturedVideos/10305-Innovations-in-Sports-Streaming.htm?utm_source=related_articles&utm_medium=gutenberg&utm_campaign=editors_selection" target="blank">Streaming Forum Connect - Innovations in Sports Streaming</a></h3> <p> From Formula 1 to UEFA, nothing inspires more passion from viewers than sports. OTT delivery gives leagues, clubs, and athletes unprecedented opportunities to deliver the most immersive, interactive, and innovative experiences possible, beating broadcast at its own game. </p> <div class="article_meta"> <span class="article_date"> 02 Oct 2020</span> </div> </div> </section> </div> <div class="advertisement ad_leaderboard"> <div id="div-gpt-ad-1541523286597-4"> <script type="text/javascript"> googletag.cmd.push(function () { googletag.display('div-gpt-ad-1541523286597-4'); }); </script> </div> </div> </div> <div class="sidebar"> <div class="sidebar_item"> <div class="advertisement ad_box"> <div id="div-gpt-ad-1541523286597-0" style="height:250px;width:300px;"> <script type="text/javascript"> googletag.cmd.push(function () { googletag.display('div-gpt-ad-1541523286597-0'); }); </script> </div> </div> </div> <div class="sidebar_item"> <div style="width: 100%; margin: 3px auto; text-align: center; display: inline-block; height: 32px;"> <div style="display: inline-block;"><a href="https://www.facebook.com/StreamingMedia/" target="_new" rel="noopener"><img id="Streaming Media on Facebook" style="border: 0px solid; width: 32px; height: 32px;" src="https://dzceab466r34n.cloudfront.net/images_nl/sw/32x32_Circle_49_FB.png" alt="Streaming Media on Facebook" /></a></div> <div style="display: inline-block;"><a href="https://www.instagram.com/streamingmediamag/" target="_new" rel="noopener"><img id="Streaming Media on Instagram" style="border: 0px solid; width: 32px; height: 32px;" src="https://dzceab466r34n.cloudfront.net/images_nl/sw/32x32_Circle_49_IG.png" alt="Streaming Media on Instagram" /></a> <div style="display: inline-block;"><a href="https://twitter.com/StreamingEurope"><img id="Streaming Media on Twitter" style="border: 0px solid; width: 32px; height: 32px;" src="https://dzceab466r34n.cloudfront.net/Images/OtherImages/160917-X-Logo-ORG.png" alt="Streaming Media on Twitter" /></a></div> <div style="display: inline-block;"><a href="https://www.linkedin.com/groups/2571822/"><img id="Streaming Media on LinkedIn" style="border: 0px solid; width: 32px; height: 32px;" src="https://dzceab466r34n.cloudfront.net/images_nl/sw/32x32_Circle_49_LI.png" alt="Streaming Media on LinkedIn" /></a></div> <div style="display: inline-block;"><a href="https://www.youtube.com/user/streamingmediavideo" target="_new" rel="noopener"><img id="Streaming Media on YouTube" style="border: 0px solid; width: 32px; height: 32px;" src="https://dzceab466r34n.cloudfront.net/images_nl/sw/32x32_Circle_49_YT.png" alt="Streaming Media on YouTube" /></a></div> </div> </div></div> <div class="sidebar_item"> <div class="section_title"> Streaming Media Guides </div> <ul> <li> <a id="MainContentPlaceHolder__ctrl_0_ctl02_ctl00_rptIssues_lnkIssueImage_0" href="https://www.streamingmediaglobal.com/SuperGuides/13341-2025-Streaming-Media-European-Edition-Media-Kit.htm?utm_campaign=generateView&utm_source=rightsidebar&utm_medium=webpage&utm_content=image"><img src="https://dzceab466r34n.cloudfront.net/Images/IssueImages/166987-SM-Eu-MKit-cover-ORG.jpg" alt="" /></a> <h2> <a id="MainContentPlaceHolder__ctrl_0_ctl02_ctl00_rptIssues_lnkIssueTitle_0" href="https://www.streamingmediaglobal.com/SuperGuides/13341-2025-Streaming-Media-European-Edition-Media-Kit.htm?utm_campaign=generateView&utm_source=rightsidebar&utm_medium=webpage&utm_content=text">2025 Streaming Media European Edition Media Kit</a></h2> </li> <li> <a id="MainContentPlaceHolder__ctrl_0_ctl02_ctl00_rptIssues_lnkIssueImage_1" href="https://www.streamingmediaglobal.com/SuperGuides/13783-Best-Practices-Analyzing-Your-Video-Analytics.htm?utm_campaign=generateView&utm_source=rightsidebar&utm_medium=webpage&utm_content=image"><img src="https://dzceab466r34n.cloudfront.net/Images/IssueImages/166396-live-streaming-analytics-ORG.png" alt="" /></a> <h2> <a id="MainContentPlaceHolder__ctrl_0_ctl02_ctl00_rptIssues_lnkIssueTitle_1" href="https://www.streamingmediaglobal.com/SuperGuides/13783-Best-Practices-Analyzing-Your-Video-Analytics.htm?utm_campaign=generateView&utm_source=rightsidebar&utm_medium=webpage&utm_content=text">Best Practices: Analyzing Your Video Analytics</a></h2> </li> <li> <h2 style="text-align: right;"> <a id="MainContentPlaceHolder__ctrl_0_ctl02_ctl00_rptIssues_lnkShowMore" href="/Archives/Default.aspx?ContextSubtypeID=437&utm_source=rightsidebar&utm_medium=show_more">More</a> </h2> </li> </ul> </div> <div class="sidebar_item"> <div class="advertisement ad_box"> <div id="div-gpt-ad-1541523286597-1" style="height:250px;width:300px;"> <script type="text/javascript"> googletag.cmd.push(function () { googletag.display('div-gpt-ad-1541523286597-1'); }); </script> </div> </div> </div> <div class="sidebar_item"> <div class="section_title"> Web Events </div> <ul> <li> <h2> <a id="MainContentPlaceHolder__ctrl_0_ctl04_ctl00_rptWebinars_lnkWebinarTitle_0" href="https://www.streamingmediaglobal.com/Webinars/2038-Streaming-at-the-Edge.htm?utm_campaign=generateView&utm_source=rightsidebar&utm_medium=webpage&utm_content=text">Streaming at the Edge</a></h2> Coming December 12, 2024 </li> <li> <h2> <a id="MainContentPlaceHolder__ctrl_0_ctl04_ctl00_rptWebinars_lnkWebinarTitle_1" href="https://www.streamingmediaglobal.com/Webinars/2037-Monetize-This!-Innovative-Strategies-and-Technologies-for-Maximizing-FAST-OTT-and-CTV-Profits.htm?utm_campaign=generateView&utm_source=rightsidebar&utm_medium=webpage&utm_content=text">Monetize This! Innovative Strategies and Technologies for Maximizing FAST, OTT, and CTV Profits</a></h2> Coming December 17, 2024 </li> <li> <h2 style="text-align: right;"> <a id="MainContentPlaceHolder__ctrl_0_ctl04_ctl00_rptWebinars_lnkShowMore" href="/Webinars/">More Web Events</a> </h2> </li> </ul> </div>  <div class="sidebar_item"> <div class="advertisement ad_sponsor"> <div id="div-gpt-ad-1541523286597-5" style="height:100px;width:300px;"> <script type="text/javascript"> googletag.cmd.push(function () { googletag.display('div-gpt-ad-1541523286597-5'); }); </script> </div> </div> <div class="advertisement ad_sponsor"> <div id="div-gpt-ad-1541523286597-6" style="height:100px;width:300px;"> <script type="text/javascript"> googletag.cmd.push(function () { googletag.display('div-gpt-ad-1541523286597-6'); }); </script> </div> </div> <div class="advertisement ad_sponsor"> <div id="div-gpt-ad-1541523286597-7" style="height:100px;width:300px;"> <script type="text/javascript"> googletag.cmd.push(function () { googletag.display('div-gpt-ad-1541523286597-7'); }); </script> </div> </div> <div class="advertisement ad_sponsor"> <div id="div-gpt-ad-1541523286597-8" style="height:100px;width:300px;"> <script type="text/javascript"> googletag.cmd.push(function () { googletag.display('div-gpt-ad-1541523286597-8'); }); </script> </div> </div> <div class="advertisement ad_sponsor"> <div id="div-gpt-ad-1541523286597-9" style="height:100px;width:300px;"> <script type="text/javascript"> googletag.cmd.push(function () { googletag.display('div-gpt-ad-1541523286597-9'); }); </script> </div> </div> </div>  <div id="MainContentPlaceHolder__ctrl_0_pnlThirdBox" class="sidebar_item"> <div class="advertisement ad_box"> <div id="div-gpt-ad-1541523286597-2" style="height:250px;width:300px;"> <script type="text/javascript"> googletag.cmd.push(function () { googletag.display('div-gpt-ad-1541523286597-2'); }); </script> </div> </div> </div> </div> </section> </div> <footer> <div class="footer_wrapper"> <div id="address" class="footer_section"> <div><a href="/default.aspx"> <img src="https://dzceab466r34n.cloudfront.net/EuropeStreamingMedia/TemplateImages/SM_Europe_Logo2.svg" /></a></div> <p><span>Streaming Media Europe is the premier online destination for professionals seeking industry news, information, articles, directories and services.</span></p> <p>All Content Copyright © 2009 - 2024<br /><a href="http://www.infotoday.com" target="_blank" rel="noopener">Information Today Inc. </a></p> <div style="width: 300px; margin: 10px auto; text-align: center; display: inline-block;"> <div style="display: inline;"><a href="http://www.facebook.com/StreamingMedia" target="_new" rel="noopener"><img id="Streaming Media on Facebook" style="border: 0px solid; width: 32px; height: 32px;" src="https://dzceab466r34n.cloudfront.net/images_nl/sw/32x32_Circle_49_FB.png" alt="Streaming Media on Facebook" /></a></div> <div style="display: inline;"><a href="https://www.instagram.com/streamingmediamag/" target="_new" rel="noopener"><img id="Streaming Media on Instagram" style="border: 0px solid; width: 32px; height: 32px;" src="https://dzceab466r34n.cloudfront.net/images_nl/sw/32x32_Circle_49_IG.png" alt="Streaming Media on Instagram" /></a></div> <div style="display: inline;"><a href="https://twitter.com/StreamingEurope"><img id="Streaming Media on Twitter" style="border: 0px solid; width: 32px; height: 32px;" src="https://dzceab466r34n.cloudfront.net/Images/OtherImages/160917-X-Logo-ORG.png" alt="Streaming Media on Twitter" /></a></div> <div style="display: inline;"><a href="https://www.linkedin.com/groups/2571822/"><img id="Streaming Media on LinkedIn" style="border: 0px solid; width: 32px; height: 32px;" src="https://dzceab466r34n.cloudfront.net/images_nl/sw/32x32_Circle_49_LI.png" alt="Streaming Media on LinkedIn" /></a></div> <div style="display: inline;"><a href="http://www.youtube.com/user/streamingmediavideo" target="_new" rel="noopener"><img id="Streaming Media on YouTube" style="border: 0px solid; width: 32px; height: 32px;" src="https://dzceab466r34n.cloudfront.net/images_nl/sw/32x32_Circle_49_YT.png" alt="Streaming Media on YouTube" /></a></div> </div> <p>Streaming Media Magazine<br />143 Old Marlton Pike<br />Medford, NJ 08055<br />(609) 654-6266</p> <p><a href="http://www.infotoday.com/privacy.shtml" target="_blank" rel="noopener">PRIVACY/COOKIES POLICY</a></p> </div> <div id="resources" class="footer_section"> <h2>Resources</h2> <ul> <li><a href="/">Home</a></li> <li><a href="/Previous_Issue" title="SM Magazine"><em>SM</em> Magazine</a></li> <li><a href="/Current_Issue" title="Digital Edition (PDF Download)"><em>SM</em> Digital Edition (PDF Download)</a></li> <li><a href="https://www.youtube.com/streamingmediavideo/" title="Conference Videos">Conference Videos</a></li> <li><a href="/Tutorials" title="Video Tutorials">Video Tutorials</a></li> <li><a href="/Newsletters" title="Newsletters">Streaming Media Xtra</a></li> <li><a href="/Categories/Topics.aspx" title="Products/Services Topics">Streaming Media Topic Centers</a></li> <li><a href="/Categories/Industries.aspx" title="Industry Verticals">Streaming Media Industry Verticals</a></li> <li><a href="/Streaming-Media-Guides" title="Streaming Media Guides">Streaming Media Guides</a></li> <li><a href="/Innovation-Awards" title="European Innovation Awards">European Innovation Awards</a></li> <li><a href="/Sourcebook" title="Sourcebook">Sourcebook</a></li> <li><a href="/OnlineVideoNews" title="Online Video News">Online Video News</a></li> <li><a href="/Articles/Spotlights" title="Spotlights">Spotlights</a></li> <li><a href="/About/About_Us" title="About Us">About StreamingMedia.com</a></li> <li><a href="/About/Contact_Us" title="Contact Us">Contact Us</a></li> </ul> </div> <div id="otherSites" class="footer_section"> <h2>Other ITI Sites</h2> <ul> <li><a href="https://www.dbta.com/" target="_new">Database Trends and Applications</a></li> <li><a href="https://www.destinationcrm.com/" target="_new">DestinationCRM</a></li> <li><a href="https://www.Enterpriseaiworld.com/">Enterprise AI World</a></li> <li><a href="https://www.faulkner.com/" target="_new">Faulkner Information Services</a></li> <li><a href="https://www.Informationtodayinc.com/" target="_new">Information Today Corporate Site</a></li> <li><a href="https://www.InfoToday.com/" target="_new">InfoToday.com</a></li> <li><a href="https://www.InfoToday.eu/" target="_new">InfoToday Europe</a></li> <li><a href="https://www.kmworld.com/" target="_new">KMWorld</a></li> <li><a href="https://www.infotoday.com/cilmag/">Online Searcher</a></li> <li><a href="https://www.SmartCustomerService.com/" target="_new">Smart Customer Service</a></li> <li><a href="https://www.speechtechmag.com/" target="_new">Speech Technology</a></li> <li><a href="https://www.streamingmedia.com/">Streaming Media (U.S.)</a></li> <li><a href="https://www.streamingmedia.com/producer" target="_new">Streaming Media Producer</a></li> <li><a href="https://www.UnisphereResearch.com/" target="_new">Unisphere Research</a></li> </ul> </div> <p><br /> <br /> <br /> <br /> <br /> </p> </div> </footer> </form>  <script type="text/javascript" src="/js-scripts?v=gJuZerWoF9bloJ5YsN2h_ic24WgeqaHHOlPMKiAksZY1"></script> <script defer type="text/javascript" src="/custom-scripts?v=X-OxNDz4dt1doLlzN09hWsIjaLSWSgeT1rJo1iiacvk1"></script> <script type="text/javascript" src="//s7.addthis.com/js/300/addthis_widget.js#pubid=itisharing" defer></script> </body> </html>