Les meilleurs outils de SMM pour les entreprises en 2025

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href="https://www.websiteplanet.com/fr/freelance-websites/" class="header-nav-cat-title newmenu_freelance" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Sites de free-lance', this, false)"> Sites de free-lance </a><a href="https://www.websiteplanet.com/fr/email-marketing-services/" class="header-nav-cat-title newmenu_emailswrvice" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Services d'email marketing', this, false)"> Services d'email marketing </a><a href="https://www.websiteplanet.com/fr/landing-page-creators/" class="header-nav-cat-title newmenu_lpcreator" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Créateurs de landing page', this, false)"> Créateurs de landing page </a><a href="https://www.websiteplanet.com/fr/form-builders/" class="header-nav-cat-title newmenu_formbuilder" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Créateurs de formulaire', this, false)"> Créateurs de formulaire </a><a href="https://www.websiteplanet.com/fr/social-media-tools/" class="header-nav-cat-title newmenu_socialmedia" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Plateforme de gestion de réseaux sociaux', this, false)"> Plateforme de gestion de réseaux sociaux </a><a href="https://www.websiteplanet.com/fr/cloud-storage/" class="header-nav-cat-title newmenu_cloudbackup" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Stockage sur le cloud', this, false)"> Stockage sur le cloud </a></li><li class="menu-item-second-level tablet-only"><a href="https://www.websiteplanet.com/fr/website-builders/" class="header-nav-cat-title newmenu_websitebuilder" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Créateurs de Sites Web', this, false)"> Créateurs de Sites Web </a><a href="https://www.websiteplanet.com/fr/web-hosting/" class="header-nav-cat-title newmenu_webhosting" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Hébergement web', this, false)"> Hébergement web </a><a href="https://www.websiteplanet.com/fr/project-management-software/" class="header-nav-cat-title newmenu_projectmanagement" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Logiciel de gestion de projet', this, false)"> Logiciel de gestion de projet </a><a href="https://www.websiteplanet.com/fr/logo-design-services/" class="header-nav-cat-title newmenu_logodesigh" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Créateurs de logos', this, false)"> Créateurs de logos </a><a href="https://www.websiteplanet.com/fr/freelance-websites/" class="header-nav-cat-title newmenu_freelance" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Sites de free-lance', this, false)"> Sites de free-lance </a><a href="https://www.websiteplanet.com/fr/email-marketing-services/" class="header-nav-cat-title newmenu_emailswrvice" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Services d'email marketing', this, false)"> Services d'email marketing </a><a href="https://www.websiteplanet.com/fr/landing-page-creators/" class="header-nav-cat-title newmenu_lpcreator" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Créateurs de landing page', this, false)"> Créateurs de landing page </a><a href="https://www.websiteplanet.com/fr/form-builders/" class="header-nav-cat-title newmenu_formbuilder" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Créateurs de formulaire', this, false)"> Créateurs de formulaire </a><a href="https://www.websiteplanet.com/fr/social-media-tools/" class="header-nav-cat-title newmenu_socialmedia" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Plateforme de gestion de réseaux sociaux', this, false)"> Plateforme de gestion de réseaux sociaux </a><a href="https://www.websiteplanet.com/fr/cloud-storage/" class="header-nav-cat-title newmenu_cloudbackup" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Stockage sur le cloud', this, false)"> Stockage sur le cloud </a></li><span class="menu-item-second-name">CLASSEMENT PAR MEILLEUR FOURNISSEUR</span><li class="menu-item-second-level"><a href="https://www.websiteplanet.com/fr/website-builders/" class="header-nav-cat-title newmenu_websitebuilder" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Créateurs de Sites Web', this, false)"> Créateurs de Sites Web </a><ul class="sub-menu" data-catid="198"><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/website-builders/wix/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'wix', this, false)">Wix</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/website-builders/squarespace/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'squarespace', this, false)">Squarespace</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/web-hosting/hostinger/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'hostinger', this, false)">Hostinger</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/website-builders/shopify/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'shopify', this, false)">Shopify</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/website-builders/1and1-ionos/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'ionos créateur de sites', this, false)">IONOS Créateur de Sites</a></li><li class="header-nav-cat-all"><a href="https://www.websiteplanet.com/fr/website-builders/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'View all Créateurs de Sites Web', this, false)">Voir les meilleurs</a></li></ul></li><li class="menu-item-second-level"><a href="https://www.websiteplanet.com/fr/web-hosting/" class="header-nav-cat-title newmenu_webhosting" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Hébergement web', this, false)"> Hébergement web </a><ul class="sub-menu" data-catid="197"><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/web-hosting/hostinger/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'hostinger', this, false)">Hostinger</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/web-hosting/1and1-ionos-hosting/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'ionos', this, false)">IONOS</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/web-hosting/planethoster/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'planethoster', this, false)">PlanetHoster</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/web-hosting/easy-hebergement/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'easy-hébergement', this, false)">Easy-Hébergement</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/web-hosting/gandi-net/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'gandi.net', this, false)">Gandi.net</a></li><li class="header-nav-cat-all"><a href="https://www.websiteplanet.com/fr/web-hosting/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'View all Hébergement web', this, false)">Voir les meilleurs</a></li></ul></li><li class="menu-item-second-level"><a href="https://www.websiteplanet.com/fr/project-management-software/" class="header-nav-cat-title newmenu_projectmanagement" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Logiciel de gestion de projet', this, false)"> Logiciel de gestion de projet </a><ul class="sub-menu" data-catid="1352"><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/project-management-software/monday-com/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'monday.com', this, false)">monday.com</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/project-management-software/clickup/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'clickup', this, false)">ClickUp</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/project-management-software/smartsheet/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'smartsheet', this, false)">Smartsheet</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/project-management-software/jira/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'jira', this, false)">Jira</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/project-management-software/teamwork/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'teamwork', this, false)">Teamwork</a></li><li class="header-nav-cat-all"><a href="https://www.websiteplanet.com/fr/project-management-software/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'View all Logiciel de gestion de projet', this, false)">Voir les meilleurs</a></li></ul></li><li class="menu-item-second-level"><a href="https://www.websiteplanet.com/fr/logo-design-services/" class="header-nav-cat-title newmenu_logodesigh" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Créateurs de logos', this, false)"> Créateurs de logos </a><ul class="sub-menu" data-catid="187"><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/logo-design-services/fiverr-logo-design/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'fiverr logo design', this, false)">Fiverr Logo Design</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/logo-design-services/wix-logo-maker/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'wix logo maker', this, false)">Wix Logo Maker</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/logo-design-services/looka/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'looka', this, false)">Looka</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/logo-design-services/designcrowd/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'designcrowd', this, false)">DesignCrowd</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/logo-design-services/99designs/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', '99designs', this, false)">99designs</a></li><li class="header-nav-cat-all"><a href="https://www.websiteplanet.com/fr/logo-design-services/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'View all Créateurs de logos', this, false)">Voir les meilleurs</a></li></ul></li><li class="menu-item-second-level"><a href="https://www.websiteplanet.com/fr/freelance-websites/" class="header-nav-cat-title newmenu_freelance" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Sites de free-lance', this, false)"> Sites de free-lance </a><ul class="sub-menu" data-catid="184"><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/freelance-websites/upwork/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'upwork', this, false)">UpWork</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/freelance-websites/fiverr/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'fiverr', this, false)">Fiverr</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/freelance-websites/toptal/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'toptal', this, false)">Toptal</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/freelance-websites/growtal/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'growtal', this, false)">GrowTal</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/logo-design-services/designcrowd/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'designcrowd', this, false)">DesignCrowd</a></li><li class="header-nav-cat-all"><a href="https://www.websiteplanet.com/fr/freelance-websites/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'View all Sites de free-lance', this, false)">Voir les meilleurs</a></li></ul></li><li class="menu-item-second-level"><a href="https://www.websiteplanet.com/fr/email-marketing-services/" class="header-nav-cat-title newmenu_emailswrvice" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Services d'email marketing', this, false)"> Services d'email marketing </a><ul class="sub-menu" data-catid="180"><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/email-marketing-services/activecampaign/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'activecampaign', this, false)">ActiveCampaign</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/email-marketing-services/getresponse/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'getresponse', this, false)">GetResponse</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/email-marketing-services/benchmark/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'benchmark', this, false)">Benchmark</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/email-marketing-services/sendinblue/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'sendinblue', this, false)">Sendinblue</a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/email-marketing-services/aweber/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'aweber', this, false)">AWeber</a></li><li class="header-nav-cat-all"><a href="https://www.websiteplanet.com/fr/email-marketing-services/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'View all Services d'email marketing', this, false)">Voir les meilleurs</a></li></ul></li></ul></li><li class="header-nav-menu-item menu-item-has-children menu-item-vendors" tabindex="0"><span class="header-nav-menu-item-text">Codes promo<span class="header-nav-menu-item-coupon" dir="ltr">99+</span></span><ul class="header-nav-sub-menu coupons"><li class="menu-item-second-level"><a href="https://www.websiteplanet.com/fr/coupons/website-builders/" class="header-nav-cat-title newmenu_websitebuilder" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Créateurs de Sites Web', this, false)"> Créateurs de Sites Web </a><ul class="sub-menu" data-catid="198"><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/wix/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Wix', this, false)"> Wix<span class="countForV"> (5)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/squarespace/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Squarespace', this, false)"> Squarespace<span class="countForV"> (4)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/hostinger/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Hostinger', this, false)"> Hostinger<span class="countForV"> (4)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/shopify/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Shopify', this, false)"> Shopify<span class="countForV"> (4)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/1and1-ionos/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'IONOS Créateur de Sites', this, false)"> IONOS Créateur de Sites<span class="countForV"> (4)</span></a></li><li class="header-nav-cat-all"><a href="https://www.websiteplanet.com/fr/coupons/website-builders/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'View all Créateurs de Sites Web', this, false)">Voir les meilleurs</a></li></ul></li><li class="menu-item-second-level"><a href="https://www.websiteplanet.com/fr/coupons/web-hosting/" class="header-nav-cat-title newmenu_webhosting" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Hébergement web', this, false)"> Hébergement web </a><ul class="sub-menu" data-catid="197"><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/hostinger/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Hostinger', this, false)"> Hostinger<span class="countForV"> (4)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/1and1-ionos-hosting/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'IONOS', this, false)"> IONOS<span class="countForV"> (2)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/planethoster/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'PlanetHoster', this, false)"> PlanetHoster<span class="countForV"> (3)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/siteground/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'SiteGround', this, false)"> SiteGround<span class="countForV"> (2)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/lws/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'LWS', this, false)"> LWS<span class="countForV"> (1)</span></a></li><li class="header-nav-cat-all"><a href="https://www.websiteplanet.com/fr/coupons/web-hosting/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'View all Hébergement web', this, false)">Voir les meilleurs</a></li></ul></li><li class="menu-item-second-level"><a href="https://www.websiteplanet.com/fr/coupons/logo-design-services/" class="header-nav-cat-title newmenu_logodesigh" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Créateurs de logos', this, false)"> Créateurs de logos </a><ul class="sub-menu" data-catid="187"><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/fiverr-logo-design/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Fiverr Logo Design', this, false)"> Fiverr Logo Design<span class="countForV"> (3)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/wix-logo-maker/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Wix Logo Maker', this, false)"> Wix Logo Maker<span class="countForV"> (2)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/looka/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Looka', this, false)"> Looka<span class="countForV"> (3)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/designcrowd/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'DesignCrowd', this, false)"> DesignCrowd<span class="countForV"> (3)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/99designs/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', '99designs', this, false)"> 99designs<span class="countForV"> (1)</span></a></li><li class="header-nav-cat-all"><a href="https://www.websiteplanet.com/fr/coupons/logo-design-services/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'View all Créateurs de logos', this, false)">Voir les meilleurs</a></li></ul></li><li class="menu-item-second-level"><a href="https://www.websiteplanet.com/fr/coupons/email-marketing-services/" class="header-nav-cat-title newmenu_emailswrvice" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Services d'email marketing', this, false)"> Services d'email marketing </a><ul class="sub-menu" data-catid="180"><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/getresponse/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'GetResponse', this, false)"> GetResponse<span class="countForV"> (5)</span></a></li><li class="header-nav-cat-item"><a href="https://www.websiteplanet.com/fr/coupon/benchmark/" onclick="trackClickout('event', 'Top_menu_Events', 'fr', 'Benchmark', this, false)"> Benchmark<span class="countForV"> 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class="separator">></li><li class=""> <a href="https://www.websiteplanet.com/fr/social-media-tools/"><span>Plateforme de gestion de réseaux sociaux</span></a> </li></ol></div><script type="application/ld+json">{"@context":"http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@type":"WebPage","@id":"https:\/\/www.websiteplanet.com\/fr\/","url":"https:\/\/www.websiteplanet.com\/fr\/","name":"WebsitePlanet"}},{"@type":"ListItem","position":2,"item":{"@type":"WebPage","@id":"https:\/\/www.websiteplanet.com\/fr\/social-media-tools\/","url":"https:\/\/www.websiteplanet.com\/fr\/social-media-tools\/","name":"\u2713 Plateforme de gestion de r\u00e9seaux sociaux"}}]}</script><section class="top10-section top10-section-header"> <div class="top10-container"> <div class="top10-header-wrap"> <h1 class="top10-section-header-title">Les meilleurs outils de SMM pour les entreprises en 2025</h1> <div class="top10-header-row"> <p class="top10-section-header-subtitle">Découvrez quels outils de marketing sur réseaux sociaux fournissent les fonctionnalités dont vous avez besoin pour réussir !</p> <div class="top10-section-header-img"><picture class="picture-img-w"><source media="(max-width:150px)" srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media-150x150.webp" type="image/webp"><source media="(max-width:300px)" srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media-300x181.webp" type="image/webp"><source media="(max-width:358px)" srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media-358x216.webp" type="image/webp"><source media="(max-width:751px)" srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media-751x435.webp" type="image/webp"><source media="(max-width:751px)" srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media.webp" type="image/webp"><source srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media.webp" type="image/webp"><source srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media.png" type="image/png"><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media.webp" alt="devices_social_media" width="751" height="454" ></picture> </div> <div class="top10-section-header-text top10-content"><p>Nous avons testé les meilleurs outils de marketing sur réseaux sociaux et vous présentons nos meilleures recommandations pour 2025. Chaque outil est unique, et nous vous recommandons de tous les consulter afin d’identifier celui qui vous convient le mieux.</p> <time class="top10-section-header-time"><span class="showFormat">First published: </span><span class="showData">19 Juin 2019</span></time> </div> <div class="header-author empty-Reviewed"> <div class="header-author-data"> <a href="https://www.websiteplanet.com/fr/author/sharon-hurley-hall/" target="_blank"> <span class="header-author-img"> <picture> <source srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.webp" type="image/webp"> <source srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.jpg" type="image/jpeg"> <img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.webp" alt="Sharon Hurley Hall" width="80" height="80" loading="lazy"> </picture> </span> </a> <span class="header-author-about"> <span class="header-author-name-header">Écrit par : </span> <span class="header-author-name"><a href="https://www.websiteplanet.com/fr/author/sharon-hurley-hall/" target="_blank">Sharon Hurley Hall</a></span> </span> </div> </div> </div> </div> </div> </section> <div id="toc-container"> <div id="toc-content"> <section class="top10-section top10-section-list"> <div class="top10-container"> <div class="top10-container-main"><div class="mobile-toc-block"> <div id="mobile-toc-title">Dans cet article</div> <div id="mobile-toc-container"><a href="#socialpilot">SocialPilot</a><a href="#sendible">Sendible</a><a href="#hootsuite">Hootsuite</a><a href="#eclincher">eClincher</a><a href="#sprout-social">Sprout Social</a><a href="#buffer">Buffer</a><a href="#top10-section-desc-title">Quels sont les meilleurs outils de gestion de réseaux sociaux ?</a></div> </div> <div class="top10-section-list-text top10-content"><p>Votre outil de gestion des réseaux sociaux actuel est-il vraiment efficace ? Vous vous demandez peut-être s’il existe un autre outil plus facile à utiliser, ou offrant des fonctionnalités supplémentaires, voire même un meilleur rapport qualité/prix ? Ou vous avez peut-être besoin de planifier du contenu pour une plate-forme non intégrée à votre outil actuel ?</p> <p><strong>Le bon outil vous permettra de gagner du temps et de gérer efficacement vos réseaux sociaux afin que votre stratégie de contenu social soit vraiment efficace. C’est facile à dire, mais comment savoir quel est le bon ?</strong></p> <p>Le choix sera encore plus difficile si vous n’avez jamais utilisé un outil de gestion des réseaux sociaux. En effet, la solution idéale peut varier selon les besoins, et elle ne sera pas la même pour un blogueur novice que pour une agence de marketing offrant des prestations complètes.</p> <p>Avant d’investir votre temps (ou votre argent) dans un outil de gestion des réseaux sociaux, assurez-vous de choisir celui qui vous convient le mieux afin d’<strong>optimiser immédiatement votre stratégie de contenu</strong>.</p> <p>Après d’innombrables heures de recherche et d’entretiens avec des entreprises de tous types et de toutes tailles, nous avons pu identifier les caractéristiques les plus importantes. <strong>Nous avons même essayé et testé ces outils sur notre propre site Web pendant un mois, et pas seulement « aux fins de cette évaluation »</strong>.</p> <h3><strong>Les caractéristiques que nous recherchons chez les meilleurs outils de gestion des réseaux sociaux :</strong></h3> <ul> <li><strong>Réseaux sociaux pris en charge </strong>: Nous avons cherché des outils prenant en charge les principaux réseaux sociaux (y compris Twitter, Facebook, LinkedIn et Instagram), ainsi que d’autres.</li> <li><strong>Facilité d’utilisation </strong>: Vous devez pouvoir dominer votre outil de gestion des réseaux sociaux en un rien de temps, et le processus d’apprentissage doit être aussi rapide que possible.</li> <li><strong>Engagement social </strong>: Dans l’idéal, les outils doivent vous permettre de contrôler et de répondre au contenu directement depuis la plate-forme.</li> <li><strong>Publication et planification </strong>: Le partage de contenu et la planification de vos publications de contenu social doivent être aussi simples que possible.</li> <li><strong>Analyses et rapports</strong> : Vous devez pouvoir comprendre facilement les performances de votre contenu et, si besoin, partager ces indicateurs avec vos collaborateurs.</li> <li><strong>Fonctionnalités d’équipe </strong>: Si vous travaillez en équipe, vous devez être en mesure de collaborer et de communiquer efficacement afin d’assurer l’exécution efficace des tâches.</li> <li><strong>Tarifs </strong>: Nous avons cherché des outils proposant un forfait ou un essai gratuit pour vous permettre de les tester facilement.</li> </ul> </div> <ul class="top10-vendor-list"> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="socialpilot" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=569794&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_569794_top10_189_1&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_569794_top10_189_1', 'socialpilot', this, true );">#1 SocialPilot : Meilleure option à bas prix </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-100 vendor-medium"></span><span class="stars-score">4.7</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img "> <span class="ll-img-wrapper" style="padding:51.176470588235% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/socialpilot-1.png" width="850" height="435" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/socialpilot-1.png" width="850" height="435" alt="socialpilot" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>Particulièrement recommandé pour ses tarifs abordables </b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Nombreuses fonctionnalités collaboratives </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Analytiques de contenu des réseaux sociaux disponibles </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Outil de recherche de mots clés utile </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Tarifs de départ : <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="30.00" class="currency-value">30.00</span>/mois </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=569794&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_569794_top10_189_3&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_569794_top10_189_3', 'socialpilot', this, true );">Jeter un œil à SocialPilot </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>En tant qu’outil de gestion de réseaux sociaux conçu pour les petites équipes, <a href="https://www.websiteplanet.com/social-media-tools/socialpilot/" target="_blank" ><strong>SocialPilot</strong></a> propose de nombreuses fonctionnalités collaboratives. Il est compatible avec une vaste gamme de plates-formes de réseaux sociaux, ce qui facilite la gestion de votre présence sociale dans son intégralité en un seul endroit.</p> <p>SocialPilot intègre Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr et Google My Business. Le forfait le moins cher vous permet de gérer jusqu’à dix intégrations de réseaux sociaux.</p> <div class="hightlight-paragraph"><strong>Astuce de pro</strong> : Si votre public comprend le marché russe, sachez que SocialPilot est<strong> le seul outil de gestion de réseaux sociaux de cette liste qui fonctionne avec VK</strong>, une plate-forme de réseaux sociaux populaire auprès des russophones.</div> <p>La planification de contenu est simple, et vous pourrez ensuite gérer ce dernier via un calendrier social « drag-and-drop ». SocialPilot comprend également une boîte de réception sociale pour gérer le contenu entrant en un seul endroit.</p> <div class="hightlight-paragraph"><strong>Astuce de pro </strong>: Boostez l’engagement sur vos réseaux sociaux grâce à la fonctionnalité de tagging intégrée de SocialPilot. C’est un excellent moyen d’élargir la portée de votre contenu !</div> <div><span class="ll-img-wrapper " style="padding:63.618157543391% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image6.png" width="1498" height="953" alt="Social Media Tools Comparison-image" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image6.png" width="1498" height="953" alt="Social Media Tools Comparison-image" class="aligncenter wp-image-627106 size-full ll-img"/></span></div> <div>Autre fonctionnalité intéressante : cet outil de gestion des réseaux sociaux fournit des <a href="https://www.websiteplanet.com/blog/read-socialpilots-analytics-improve-social-media-strategy/" target="_blank" rel="noopener">analytiques sur l’intégralité de votre contenu social</a>, même s’il n’a pas été publié via SocialPilot. Vous disposez ainsi d’une solution simple pour <strong>obtenir des informations sur vos publications, votre public et les influenceurs</strong> afin d’améliorer votre stratégie.</div> <div> <h4><strong>Autres fonctionnalités clés</strong></h4> <ul> <li>Programmation de contenu en masse, avec la possibilité d’ajouter des milliers de publications dans votre file d’attente</li> <li>Possibilité de filtrer votre contenu par compte ou groupe de réseaux sociaux</li> <li>Recherche par mot clé pour trouver des idées de contenu social</li> <li>Gestion du contenu de l’équipe grâce au système d’approbation</li> </ul> </div> <div> <p>Le forfait personnel de SocialPilot est relativement bon marché. Le service propose également des forfaits professionnels abordables, qui vous permettent de travailler en équipe. En outre, vous bénéficierez d’un <a href="https://www.websiteplanet.com/goto.php?id=569794&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_569794_top10_189_484425&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="569794" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_569794_top10_189_484425', 'socialpilot', this, true );"><strong>essai gratuit de 14 jours</strong></a>.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Forfait gratuit</strong></td> <td>Non, mais essai gratuit de 14 jours</td> </tr> <tr> <td><strong>Analytiques comprises</strong></td> <td>Oui</td> </tr> <tr> <td><strong>Boîte de réception réseaux sociaux</strong></td> <td>Oui (avec les forfaits Agency et Small Team)</td> </tr> </tbody> </table> </div> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">En savoir plus sur SocialPilot</p> <a href="https://www.websiteplanet.com/goto.php?id=569794&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_569794_top10_189_4&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_569794_top10_189_4', 'socialpilot', this, true );"><b>Consulter le site de SocialPilot ></b> </a> <a href="https://www.websiteplanet.com/social-media-tools/socialpilot/" class="top10-vendor-list-item-more-first-a" target="_blank">Lire notre évaluation de SocialPilot </a> </div> </div> </li> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="sendible" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=63752&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63752_top10_189_5&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63752_top10_189_5', 'sendible', this, true );">#2 Sendible : Top pour le marketing digital </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-100 vendor-medium"></span><span class="stars-score">4.7</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img top10-vendor-list-item-img-bordered"> <span class="ll-img-wrapper" style="padding:51.176470588235% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/sendible-3.png" width="850" height="435" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/sendible-3.png" width="850" height="435" alt="sendible" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>Idéal pour les entreprises en expansion</b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Possibilité de programmer des publications sur plusieurs plates-formes à la fois </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>De nombreux outils de collaboration et de communication </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Sendible propose des suggestions de contenu </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Tarifs de départ : <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="25.00" class="currency-value">25.00</span>/mois </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=63752&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63752_top10_189_7&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63752_top10_189_7', 'sendible', this, true );">Jeter un œil à Sendible </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>Sendible est l’un des meilleurs outils de gestion des réseaux sociaux du marché, avec des fonctionnalités pour tous. <a href="https://www.websiteplanet.com/fr/social-media-tools/sendible/" target="_blank" ><strong>Sendible</strong></a> vous permet de publier du contenu sur toutes les principales plate-formes de réseaux sociaux, y compris Twitter, Facebook, Instagram, LinkedIn, Pinterest et YouTube.</p> <div class="hightlight-paragraph"><strong>Astuce de pro </strong>: Sendible n’est pas un simple outil de programmation sur les réseaux sociaux. En effet, vous pouvez également <strong>créer et planifier du contenu pour les plates-formes de blogs </strong>(WordPress, Tumblr, Medium et Blogger), ainsi que pour les publicités Facebook et Google My Business. Il s’agit donc d’un excellent outil complet pour les utilisateurs professionnels.</div> <p>Sendible facilite la planification de contenu sur plusieurs plates-formes à la fois et fournit des <a href="https://www.websiteplanet.com/blog/read-sendibles-analytics-improve-social-media-strategy/" target="_blank" rel="noopener">informations détaillées</a> sur le contenu que vous publiez. Ses modèles de rapport prédéfinis vous permettent d’envoyer un rapport de réseaux sociaux à vos clients en quelques clics.</p> <div class="hightlight-paragraph"><strong>Astuce de pro </strong>: La fonctionnalité d’analyse des ressentis de Sendible vous aide à<strong> connaître l’opinion de votre public sur le contenu que vous publiez</strong>, et d’adapter votre stratégie en conséquence. Vous pouvez également vous assurer que vous atteignez vos objectifs d’engagement via l’écoute sociale. Cet outil vous permet d’être notifié en cas de mention afin de pouvoir répondre immédiatement.</div> <div><span class="ll-img-wrapper " style="padding:61.602787456446% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image2.jpg" width="1435" height="884" alt="Social Media Tools Comparison-image2" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image2.jpg" width="1435" height="884" alt="Social Media Tools Comparison-image2" class="aligncenter wp-image-626990 size-full border ll-img"/></span></div> <div> <h4><strong>Autres fonctionnalités clés</strong></h4> <ul> <li>Gestion centralisée des messages sociaux via une boîte de réception de réseaux sociaux, où vous pouvez y répondre instantanément</li> <li>La possibilité de partager facilement votre contenu social le plus performant</li> <li>Tâches d’équipe et workflows pour une collaboration et une communication améliorée</li> <li>Suggestions de contenu conçues pour vous permettre d’obtenir plus de partages et de « j’aime »</li> </ul> </div> <div> <p>Destiné aux micro entrepreneurs, le forfait d’entrée de gamme est proposé à un tarif mensuel bon marché. Le fournisseur propose également des forfaits pour les petites et grandes équipes. À noter que tous les forfaits s’accompagnent d’un <a href="https://www.websiteplanet.com/goto.php?id=63752&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63752_top10_189_484426&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63752" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63752_top10_189_484426', 'sendible', this, true );"><strong>essai gratuit de 30 jours</strong></a> afin de vous permettre de tester le service.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Forfait gratuit</strong></td> <td>Non, mais essai gratuit de 30 jours</td> </tr> <tr> <td><strong>Analytiques comprises</strong></td> <td>Oui, modèles de rapport intégrés</td> </tr> <tr> <td><strong>Boîte de réception réseaux sociaux</strong></td> <td>Oui</td> </tr> </tbody> </table> </div> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">En savoir plus sur Sendible</p> <a href="https://www.websiteplanet.com/goto.php?id=63752&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63752_top10_189_8&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63752_top10_189_8', 'sendible', this, true );"><b>Consulter le site de Sendible ></b> </a> <a href="https://www.websiteplanet.com/fr/social-media-tools/sendible/" class="top10-vendor-list-item-more-first-a" target="_blank">Lire notre évaluation de Sendible </a> </div> </div> </li> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="hootsuite" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=63716&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63716_top10_189_9&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63716_top10_189_9', 'hootsuite', this, true );">#3 Hootsuite : Les meilleurs outils d'analyse </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-100 vendor-medium"></span><span class="stars-score">4.7</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img top10-vendor-list-item-img-bordered"> <span class="ll-img-wrapper" style="padding:51.190476190476% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/hootsuite-4.png" width="840" height="430" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/hootsuite-4.png" width="840" height="430" alt="hootsuite" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>La meilleure solution de réseaux sociaux tout-en-un</b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Analytiques disponibles pour l’intégralité de votre contenu </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Bibliothèque de contenu partagée pour les équipes </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Calendrier « drag-and-drop » pour la planification </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Tarifs de départ : <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="19.00" class="currency-value">19.00</span>/mois </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=63716&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63716_top10_189_11&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63716_top10_189_11', 'hootsuite', this, true );">Jeter un œil à Hootsuite </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>Hootsuite est non seulement l’un des outils de gestion des réseaux sociaux les plus populaires, mais la plate-forme offre également une <a href="https://www.websiteplanet.com/goto.php?id=63716&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63716_top10_189_484427&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63716" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63716_top10_189_484427', 'hootsuite', this, true );"><strong>version gratuite</strong></a> relativement complète. Sur le marché depuis plus de dix ans, elle propose une pléiade de fonctionnalités pour les blogueurs, les propriétaires de petites entreprises et même les équipes.</p> <p>Hootsuite vous permet de publier sur Facebook, Twitter, Instagram, LinkedIn, Pinterest et votre chaîne YouTube.</p> <div class="hightlight-paragraph"><strong>Astuce de pro</strong> : Vous pouvez saisir vos informations d’identification WordPress afin de<strong> publier également sur votre blog WordPress, même avec la version gratuite de Hootsuite</strong>. Hootsuite est donc un excellent tableau de bord de gestion de contenu tout-en-un.</div> <p>L’ajout de réseaux sociaux et de planification du contenu est relativement simple avec <strong>Hootsuite</strong>, et vous pouvez facilement prévisualiser le contenu que vous êtes sur le point de publier. Certes, l’interface semble un peu obsolète par rapport à des outils tels que <strong>Buffer</strong> ou <strong>Sendible</strong>, mais la plupart des fonctionnalités sont vraiment efficaces.</p> <div class="hightlight-paragraph"><strong>Astuce de pro </strong>: Malgré l’absence de boîte de réception sociale tout-en-un, vous pouvez tout de même contrôler <strong>le contenu des réseaux sociaux et y répondre sans quitter la plate-forme</strong>. Cela vous permettra de gagner beaucoup de temps dans la gestion de vos réseaux sociaux.</div> <p>Autre fonctionnalité intéressante : contrairement à certains outils de gestion des réseaux sociaux, <strong>Hootsuite vous fournit des <a href="https://www.websiteplanet.com/blog/read-hootsuites-analytics-improve-social-media-strategy/" target="_blank" rel="noopener">analytiques</a> sur l’intégralité du contenu de vos réseaux sociaux</strong>, et pas seulement sur les publications réalisées via la plate-forme. Cela facilite l’évaluation du succès de votre stratégie, mais cette fonctionnalité est uniquement disponible dans le cadre des forfaits payants.</p> <p><span class="ll-img-wrapper " style="padding:66.107226107226% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image3.png" width="2145" height="1418" alt="Social Media Tools Comparison-image3" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image3.png" width="2145" height="1418" alt="Social Media Tools Comparison-image3" class="aligncenter wp-image-627019 size-full border ll-img"/></span></p> <h4><strong>Autres fonctionnalités clés</strong></h4> <ul> <li>Recommandations de contenu à publier en fonction des hashtags suivis et des recherches enregistrées</li> <li>Bibliothèque de contenu partagée pour les équipes de réseaux sociaux</li> <li>Possibilité de visualiser et de gérer le contenu social via un calendrier « drag-and-drop ».</li> <li>Fonctionnalités d’approbation de contenu pour les équipes</li> <li>Gestion facile du contenu social depuis le tableau de bord</li> </ul> <p>Hootsuite est l’un des meilleurs outils de gestion des réseaux sociaux gratuits. En effet, il vous permet d’utiliser trois profils de réseaux sociaux et de programmer 30 messages sociaux. Si vous souhaitez bénéficier des analytiques, d’une planification illimitée et de dix profils de réseaux sociaux ou plus, vous devrez opter pour un forfait payant proposé à un tarif bon marché. En outre, les forfaits payants s’accompagnent d’un <a href="https://www.websiteplanet.com/goto.php?id=63716&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63716_top10_189_484428&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63716" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63716_top10_189_484428', 'hootsuite', this, true );"><strong>essai gratuit de 30 jours</strong></a> afin que vous puissiez tester le service avant de vous engager.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Forfait gratuit</strong></td> <td>Oui, limité</td> </tr> <tr> <td><strong>Analytiques comprises</strong></td> <td>Oui, mais uniquement avec les forfaits payants</td> </tr> <tr> <td><strong>Boîte de réception réseaux sociaux</strong></td> <td>Non, mais possibilité de contrôler le contenu social depuis le tableau de bord</td> </tr> </tbody> </table> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">En savoir plus sur Hootsuite</p> <a href="https://www.websiteplanet.com/goto.php?id=63716&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63716_top10_189_12&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63716_top10_189_12', 'hootsuite', this, true );"><b>Consulter le site de Hootsuite ></b> </a> <a href="https://www.websiteplanet.com/fr/social-media-tools/hootsuite/" class="top10-vendor-list-item-more-first-a" target="_blank">Lire notre évaluation de Hootsuite </a> </div> </div> </li> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="eclincher" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=571638&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_571638_top10_189_13&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_571638_top10_189_13', 'eclincher', this, true );">#4 eClincher : Top pour l'automatisation </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-100 vendor-medium"></span><span class="stars-score">4.7</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img top10-vendor-list-item-img-bordered"> <span class="ll-img-wrapper" style="padding:51.176470588235% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/eClincher-1.png" width="850" height="435" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/eClincher-1.png" width="850" height="435" alt="eClincher" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>Les meilleures fonctionnalités d'automatisation du marché</b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Intégration de Canva pour créer de superbes images </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Consultez tous les messages et mentions au même endroit </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Analyse des performances des publications en temps réel </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Tarifs de départ : <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="59.00" class="currency-value">59.00</span>/mois </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=571638&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_571638_top10_189_15&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_571638_top10_189_15', 'eclincher', this, true );">Jeter un œil à eClincher </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>eClincher est considéré comme l’un des <strong>meilleurs outils de réseaux sociaux pour les entreprises</strong> et propose des fonctionnalités utiles pour les marques et agences. Il vous permet de publier sur Facebook, Twitter, Instagram, Pinterest, YouTube et LinkedIn.</p> <p>Vous pouvez également utiliser <a href="https://www.websiteplanet.com/social-media-tools/eclincher/" target="_blank" ><strong>eClincher</strong></a> pour publier sur Google My Business et Yelp, et vous connecter à Google Analytics pour obtenir des informations supplémentaires.</p> <p>Cet outil de gestion des réseaux sociaux vous permet de créer et de planifier facilement du contenu, ainsi que de réorganiser la programmation de vos publications via un calendrier de contenu social.</p> <div class="hightlight-paragraph"><strong>Astuce de pro </strong>: Tirez parti de l’intégration de Canva d’eClincher pour créer facilement de superbes images à partager.</div> <p>eClincher intègre une boîte de réception sociale qui vous permet de <strong>voir les messages, les discussions, les mentions sociales, etc., en un seul endroit</strong>. Vous pouvez répondre directement depuis la plate-forme, ce qui facilite grandement l’engagement sur les réseaux sociaux.</p> <p><span class="ll-img-wrapper " style="padding:50.860865518846% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image4.png" width="2149" height="1093" alt="Social Media Tools Comparison-image" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image4.png" width="2149" height="1093" alt="Social Media Tools Comparison-image" class="aligncenter wp-image-627048 size-full border ll-img"/></span></p> <div class="hightlight-paragraph"><strong>Astuce de pro </strong>: Mettez vos publications sociales en mode « pilote automatique » grâce à AutoPost avec « Smart Queues », qui vous permet d’identifier et de partager du contenu dans différentes catégories. En outre, vous pouvez utiliser AutoPost avec RSS pour<strong> partager automatiquement du contenu provenant de sources fiables</strong>. C’est un excellent moyen d’améliorer votre autorité tout en gagnant un temps précieux.</div> <p>eClincher vous permet d’<strong><a href="https://www.websiteplanet.com/social-media-tools/eclincher/" target="_blank" rel="noopener">analyser les performances de vos publications sur les réseaux sociaux</a> en temps réel</strong>, pour pouvoir modifier votre stratégie immédiatement si besoin. Cet outil facilite également la création et la personnalisation de rapports.</p> <h4><strong>Autres fonctionnalités clés</strong></h4> <ul> <li>Suivi des hashtags et mots clés pour vous aider à publier et à répondre au contenu pertinent</li> <li>Curation du contenu avec suggestions de flux de contenu</li> <li>Approbation des publications pour les équipes</li> <li>Bibliothèque de médias d’équipe</li> <li>Intégrations de Giphy, Pocket, Sniply et autres</li> </ul> <p>eClincher propose un tarif mensuel abordable pour les utilisateurs de réseaux sociaux professionnels. Testez-le gratuitement grâce à l’<a href="https://www.websiteplanet.com/goto.php?id=571638&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_571638_top10_189_484429&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="571638" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_571638_top10_189_484429', 'eclincher', this, true );"><strong>essai gratuit de 14 jours</strong></a>.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Forfait gratuit</strong></td> <td>Non, mais essai gratuit de 14 jours</td> </tr> <tr> <td><strong>Analytiques comprises</strong></td> <td>Oui, et rapports faciles à générer</td> </tr> <tr> <td><strong>Boîte de réception réseaux sociaux</strong></td> <td>Oui</td> </tr> </tbody> </table> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">En savoir plus sur eClincher</p> <a href="https://www.websiteplanet.com/goto.php?id=571638&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_571638_top10_189_16&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_571638_top10_189_16', 'eclincher', this, true );"><b>Consulter le site de eClincher ></b> </a> <a href="https://www.websiteplanet.com/social-media-tools/eclincher/" class="top10-vendor-list-item-more-first-a" target="_blank">Lire notre évaluation de eClincher </a> </div> </div> </li> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="sprout-social" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=63754&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63754_top10_189_17&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63754_top10_189_17', 'sprout-social', this, true );">#5 Sprout Social : Outil SMM le plus complet </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-100 vendor-medium"></span><span class="stars-score">4.7</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img top10-vendor-list-item-img-bordered"> <span class="ll-img-wrapper" style="padding:51.190476190476% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/Sprout-Social-1.png" width="840" height="430" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/Sprout-Social-1.png" width="840" height="430" alt="Sprout Social" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>Particulièrement recommandé pour ses options de personnalisation</b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Modèles de rapport personnalisables disponibles </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Suivi des mots clés et hashtags </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Calendrier social simple </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Tarifs de départ : <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="99.00" class="currency-value">99.00</span>/mois </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=63754&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63754_top10_189_19&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63754_top10_189_19', 'sprout-social', this, true );">Jeter un œil à Sprout Social </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>Sprout Social est l’un des outils de gestion des réseaux sociaux les plus connus des entreprises et marques – et pour cause. Il propose un vaste éventail de fonctionnalités d’engagement, de publication et d’<a href="https://www.websiteplanet.com/blog/read-sprout-socials-analytics-improve-social-media-strategy/" target="_blank" rel="noopener">analytiques</a>.</p> <p>À l’instar d’autres outils de réseaux sociaux, <a href="https://www.websiteplanet.com/fr/social-media-tools/sprout-social/" target="_blank" ><strong>Sprout Social</strong></a> vous permet de publier et de planifier du contenu pour Twitter, Facebook, LinkedIn, Instagram et Pinterest. Par ailleurs, vous pouvez l’utiliser pour gérer votre contenu Facebook Messenger, ce qui représente un excellent moyen pour de nombreuses entreprises de communiquer avec leur public.</p> <p>Toutefois, il est important de souligner que la version de base de l’outil vous limite à cinq profils de réseaux sociaux.</p> <p>La publication et la programmation de contenu sur plusieurs plate-formes de réseaux sociaux en même temps est vraiment simple, et vous pouvez également voir et gérer votre contenu via un calendrier social.</p> <p><span class="ll-img-wrapper " style="padding:78.444957659738% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image5.png" width="1299" height="1019" alt="Social Media Tools Comparison-image" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image5.png" width="1299" height="1019" alt="Social Media Tools Comparison-image" class="aligncenter wp-image-627077 size-full border ll-img"/></span></p> <div class="hightlight-paragraph"><strong>Astuce de pro </strong>: Lorsque vous utilisez Sprout Social pour<strong> publier sur Instagram, vous pouvez également publier le premier commentaire sur votre flux Instagram</strong>. Cela vous permet d’ajouter des hashtags supplémentaires pour augmenter la portée de votre contenu.</div> <p>À l’instar d’<strong>eClincher</strong> et de <strong>Sendible</strong>, <strong>Sprout Social</strong> vous permet de visualiser tous les messages reçus sur toutes les plate-formes sociales dans une seule boîte de réception. Ainsi, vous <strong>pouvez facilement suivre tout ce qui passe sur tous vos profils sociaux et réagir rapidement si besoin</strong>.</p> <div class="hightlight-paragraph"><strong>Astuce de pro </strong>: Si votre boîte de réception sociale commence à déborder, utilisez les outils de filtrage intégrés de Sprout Social afin d’accorder la priorité aux messages les plus urgents.</div> <p>Les modèles de rapport personnalisables de Sprout Social sont très utiles si vous avez besoin d’un rapport d’activité de vos réseaux sociaux. Vous pouvez également créer votre propre modèle afin de pouvoir générer des rapports sur les indicateurs qui vous intéressent le plus.</p> <h4><strong>Autres fonctionnalités clés</strong></h4> <ul> <li>Bibliothèque de contenu pour les équipes</li> <li>Possibilité de gérer des promotions Facebook depuis la plate-forme</li> <li>Organisation des messages et campagnes grâce aux étiquettes</li> <li>Suivi des mots-clés et hashtags</li> <li>Identification du contenu social le plus performant pour reproduire son succès</li> </ul> <p>Certes, le forfait standard de Sprout Social est assez cher, et vous devrez payer un supplément pour bénéficier de fonctionnalités de reporting plus avancées. Toutefois, vous pouvez tirer parti de l’<a href="https://www.websiteplanet.com/goto.php?id=63754&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63754_top10_189_484430&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63754" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63754_top10_189_484430', 'sprout-social', this, true );"><strong>essai gratuit de 30 jours</strong></a> pour tester l’outil.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Forfait gratuit</strong></td> <td>Non, mais essai gratuit de 30 jours</td> </tr> <tr> <td><strong>Analytiques comprises</strong></td> <td>Oui, avec modèles de rapport personnalisables</td> </tr> <tr> <td><strong>Boîte de réception réseaux sociaux</strong></td> <td>Oui</td> </tr> </tbody> </table> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">En savoir plus sur Sprout Social</p> <a href="https://www.websiteplanet.com/goto.php?id=63754&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63754_top10_189_20&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63754_top10_189_20', 'sprout-social', this, true );"><b>Consulter le site de Sprout Social ></b> </a> <a href="https://www.websiteplanet.com/fr/social-media-tools/sprout-social/" class="top10-vendor-list-item-more-first-a" target="_blank">Lire notre évaluation de Sprout Social </a> </div> </div> </li> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="buffer" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=63689&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63689_top10_189_21&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63689_top10_189_21', 'buffer', this, true );">#6 Buffer : Meilleure version gratuite </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-90 vendor-medium"></span><span class="stars-score">4.6</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img top10-vendor-list-item-img-bordered"> <span class="ll-img-wrapper" style="padding:51.176470588235% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/buffer-1.png" width="850" height="435" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/buffer-1.png" width="850" height="435" alt="buffer" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>Le meilleur outil de gestion des réseaux sociaux gratuit</b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Planificateur de contenu facile à utiliser </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Analytiques approfondies disponibles </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Interface moderne et conviviale </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Tarifs de départ : <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="0" class="currency-value">0</span>/mois </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=63689&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63689_top10_189_23&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63689_top10_189_23', 'buffer', this, true );">Jeter un œil à Buffer </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>Lors de la recherche des meilleurs outils de gestion des réseaux sociaux gratuits, Buffer répond toujours présent (ce qui est tout à fait justifié). En effet, sa version gratuite comprend de nombreuses fonctionnalités, et il est incroyablement facile à utiliser.</p> <p>La <a href="https://www.websiteplanet.com/goto.php?id=63689&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63689_top10_189_484431&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63689" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63689_top10_189_484431', 'buffer', this, true );"><strong>version gratuite de Buffer</strong></a> permet de publier sur Twitter, Facebook, LinkedIn et Instagram. Pour Pinterest, vous devrez passer à un forfait payant. Il est possible de publier sur plusieurs comptes pour chaque plate-forme.</p> <div class="hightlight-paragraph"><strong>Astuce de pro </strong>: Pour une utilisation efficace de Buffer,<strong> configurez à l’avance votre calendrier de publication idéal pour chaque plate-forme</strong>. Cela facilitera l’ajout de contenu à votre file d’attente de publication lorsque vous utiliserez l’interface Web, l’appli ou le bookmarklet.</div> <p>L’<strong>interface d’une page de Buffer est attrayante et moderne</strong> et vous permet de charger du texte, des images et des vidéos en quelques clics. Toutefois, il n’est pas possible de charger des galeries d’images Instagram directement à partir de l’outil.</p> <div class="hightlight-paragraph"><strong>Astuce de pro </strong>: Utilisez le bookmarklet Buffer et les intégrations d’outils comme Pocket pour planifier du contenu provenant du Web.</div> <p>La version classique de Buffer, désormais appelée Buffer Publish, n’inclut pas de fonctionnalités d’engagement social. Vous devrez investir dans Buffer Reply pour en bénéficier.</p> <p>La version gratuite de Buffer vous fournit des <a href="https://www.websiteplanet.com/blog/read-buffers-analytics-improve-social-media-strategy/" target="_blank" rel="noopener">analytiques</a> de base sur votre contenu. Si vous souhaitez avoir accès à des informations complémentaires, y compris les impressions, la portée, les clics et les commentaires, vous devrez passer à un forfait payant.</p> <p><span class="ll-img-wrapper " style="padding:85% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image7.jpg" width="1200" height="1020" alt="Social Media Tools Comparison image7" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image7.jpg" width="1200" height="1020" alt="Social Media Tools Comparison image7" class="aligncenter wp-image-627135 size-full border ll-img"/></span></p> <h4><strong>Autres fonctionnalités clés</strong></h4> <ul> <li>Possibilité de planifier le contenu au fur et à mesure que vous le trouvez (Buffer Publish)</li> <li>Gestion des interactions sur les réseaux sociaux via une boîte de réception d’équipe (Buffer Reply)</li> <li>Mesure des performances du contenu via des analyses approfondies (Buffer Analyze, actuellement en version bêta)</li> </ul> <p>Pour bénéficier des fonctionnalités d’équipe et d’analytiques encore plus poussées, vous devrez passer au forfait pro de Buffer, proposé à un prix raisonnable. Un <a href="https://www.websiteplanet.com/goto.php?id=63689&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63689_top10_189_484432&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63689" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63689_top10_189_484432', 'buffer', this, true );"><strong>essai gratuit de 14 jours</strong></a> est proposé pour vous permettre de l’essayer. Enfin, le forfait gratuit de Buffer est un bon point de départ pour les débutants.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Forfait gratuit</strong></td> <td>Oui</td> </tr> <tr> <td><strong>Analytiques comprises</strong></td> <td>Oui, mais très basiques avec la version gratuite</td> </tr> <tr> <td><strong>Boîte de réception réseaux sociaux</strong></td> <td>Avec un produit à part : Buffer Reply</td> </tr> </tbody> </table> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">En savoir plus sur Buffer</p> <a href="https://www.websiteplanet.com/goto.php?id=63689&lang=fr&deep_id=0&deep_name=&btn_name=VisitSiteLink_63689_top10_189_24&post_id=189&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_63689_top10_189_24', 'buffer', this, true );"><b>Consulter le site de Buffer ></b> </a> <a href="https://www.websiteplanet.com/fr/social-media-tools/buffer/" class="top10-vendor-list-item-more-first-a" target="_blank">Lire notre évaluation de Buffer </a> </div> </div> </li> </ul> </div> </div> </section> <section class="top10-section top10-section-desc"> <div class="top10-container"> <div class="top10-row top10-content"> <h2 class="top10-section-desc-title" id="top10-section-desc-title">Quels sont les meilleurs outils de gestion de réseaux sociaux ?</h2> <div class="top10-section-descBlock"><p></p> Si vous recherchez une solution complète, <a href="https://www.websiteplanet.com/goto.php?id=63716&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63716_top10_189_484414&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63716" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63716_top10_189_484414', 'hootsuite', this, true );"><strong>Hootsuite</strong></a> reste un outil utile. <p></p> <a href="https://www.websiteplanet.com/goto.php?id=63689&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63689_top10_189_484415&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63689" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63689_top10_189_484415', 'buffer', this, true );"><strong>Buffer</strong></a> est facile à utiliser et utile si vous faites vos premiers pas dans l’univers des réseaux sociaux. <p></p> De leur côté, les grandes entreprises préfèreront peut-être <a href="https://www.websiteplanet.com/goto.php?id=571638&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_571638_top10_189_484416&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="571638" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_571638_top10_189_484416', 'eclincher', this, true );"><strong>eClincher</strong></a>,<strong> <a href="https://www.websiteplanet.com/goto.php?id=63754&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63754_top10_189_484417&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63754" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63754_top10_189_484417', 'sprout-social', this, true );">Sprout Social</a> </strong>ou <a href="https://www.websiteplanet.com/goto.php?id=569794&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_569794_top10_189_484418&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="569794" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_569794_top10_189_484418', 'socialpilot', this, true );"><strong>SocialPilot</strong></a>. <p></p> Consultez notre tableau comparatif ci-dessous pour vous aider dans votre décision. <div class="new-table-wrapper new-table-wrapper-odd"><div><table width="100%" class="new-table"> <tbody> <tr> <td><strong>Type de client</strong></td> <td><strong>Meilleur choix</strong></td> <td><strong>Raisons</strong></td> </tr> <tr> <td><strong>Tout type de client</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=63716&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63716_top10_189_484419&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63716" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63716_top10_189_484419', 'hootsuite', this, true );"><strong>Hootsuite</strong></a></td> <td>Le doyen des outils de gestion des réseaux sociaux a encore beaucoup à offrir, y compris un tableau de bord tout-en-un pour vos plate-formes sociales</td> </tr> <tr> <td><strong>Petites et moyennes entreprises</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=571638&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_571638_top10_189_484420&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="571638" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_571638_top10_189_484420', 'eclincher', this, true );"><strong>eClincher</strong></a></td> <td>La boîte de réception sociale permet de gagner du temps et facilite la gestion de la réputation</td> </tr> <tr> <td><strong>Blogueurs</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=63752&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63752_top10_189_484421&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63752" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63752_top10_189_484421', 'sendible', this, true );"><strong>Sendible</strong></a></td> <td>Prend en charge plus de plates-formes de blogs que n’importe quel autre outil</td> </tr> <tr> <td><strong>Débutants</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=63689&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63689_top10_189_484422&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63689" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63689_top10_189_484422', 'buffer', this, true );"><strong>Buffer</strong></a></td> <td>Vraiment facile à utiliser ; la version gratuite fonctionne avec les principales plates-formes</td> </tr> <tr> <td><strong>Sites e-commerce</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=569794&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_569794_top10_189_484423&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="569794" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_569794_top10_189_484423', 'socialpilot', this, true );"><strong>SocialPilot</strong></a></td> <td>Bonne intégration de Google My Business</td> </tr> <tr> <td><strong>Agences</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=63754&lang=fr&deep_id=0&deep_name=&btn_name=VendorExternalUrl_63754_top10_189_484424&post_id=189&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="63754" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_63754_top10_189_484424', 'sprout-social', this, true );"><strong>Sprout Social</strong></a></td> <td>Fonctionnalités d’équipe exceptionnelles, y compris l’intégration de Facebook Messenger</td> </tr> </tbody> </table></div></div> </div> </div> </div> <div class="ftc-wrapper-footer "><div class="ftc-container"><div id="ftc-blockc" class="ftc-block">Nous classons nos produits sur la base de tests et de recherches rigoureux, mais nous tenons également compte de vos commentaires et des accords commerciaux conclus avec les fournisseurs. Cette page contient des liens d'affiliation. <a href="https://www.websiteplanet.com/fr/disclosure/" target="_blank">Information sur la publicité</a>.</div></div></div> <div class="top10-container top10-author"> <article> <div class="new-post-content-bg"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 920 67" aria-label="background" role="img"><path d="M1.000,39.000 C18.331,29.498 74.696,3.456 136.000,2.000 C197.112,0.548 207.884,35.407 260.000,38.000 C317.649,40.868 381.683,-23.116 444.000,11.000 C440.835,9.267 537.535,57.988 568.000,56.000 C596.933,54.112 654.721,21.068 705.000,22.000 C730.374,22.470 840.373,56.792 841.000,62.000 C842.036,70.611 842.000,64.000 842.000,64.000 L1.000,64.000 C1.000,64.000 0.306,39.380 1.000,39.000 Z"/></svg></div> </article> <section class="new-post-row new-post-section-author"> <a href="https://www.websiteplanet.com/fr/author/sharon-hurley-hall/" class="new-post-section-author-img-desktop" target="_blank"><span class="ll-img-wrapper" style="padding:100% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.jpg" width="80" height="80" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.jpg" width="80" height="80" alt="Sharon Hurley Hall WSP bio image (1)" class="ll-img new-post-header-block-author-img"/></span> </a> <div class="new-post-section-author-data"> <a class="new-post-section-author-img-mobile" href="https://www.websiteplanet.com/fr/author/sharon-hurley-hall/" target="_blank"><span class="ll-img-wrapper" style="padding:100% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.jpg" width="80" height="80" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.jpg" width="80" height="80" alt="Sharon Hurley Hall WSP bio image (1)" class="ll-img "/></span> </a> <a href="https://www.websiteplanet.com/fr/author/sharon-hurley-hall/" class="new-post-section-author-title" target="_blank">Sharon Hurley Hall</a> <div class="new-post-section-author-content"><p class="p1">Sharon Hurley Hall est rédactrice et bloggeuse professionnelle. Ses travaux ont été publiés sur Jilt, OptinMonster, CrazyEgg, GrowthLab, Unbounce, OnePageCRM, Search Engine People et Mirasee. Sharon est certifiée en marketing de contenu et marketing par e-mail. Avant d’en arriver là, Sharon était également journaliste et conférencière universitaire en journalisme. Vous trouverez de plus amples informations à propos de Sharon sur SharonHH.com.</p> </div> </div> <div class="new-post-section-author-social new-post-row"> <div class="new-post-section-author-social-text">Suivez nos experts sur</div> <a href="https://www.facebook.com/websiteplanet.com" rel="nofollow noopener" target="_blank" class="new-post-section-author-social-link"> <svg viewBox="0 0 320 512"><path fill="currentColor" d="M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z"></path></svg> <span style="display:none">1</span></a> <a href="https://twitter.com/website_planet" rel="nofollow noopener" target="_blank" class="new-post-section-author-social-link"> <svg viewBox="0 0 512 512"><path fill="currentColor" d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 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class="toc-item" href="#hootsuite" data-target="hootsuite">Hootsuite</a></li><li><a class="toc-item" href="#eclincher" data-target="eclincher">eClincher</a></li><li><a class="toc-item" href="#sprout-social" data-target="sprout-social">Sprout Social</a></li><li><a class="toc-item" href="#buffer" data-target="buffer">Buffer</a></li><li><a class="toc-item" href="#top10-section-desc-title" data-target="top10-section-desc-title">Quels sont les meilleurs outils de gestion de réseaux sociaux ?</a></li></ul> </div> <div id="bd-wrapper"> <div id="bd-container" class="top"></div> </div> </div> </div></div> <section class="new-post-row new-post-section-claps"> <div class="new-post-container new-post-section-stars"> <div id="post-single-trid" style="display: none;">165</div> <div id="post-single-id" style="display: none;">189</div> <div class="new-post-section-stars-desc">Évaluez cet article</div> <div class="rating rating-article" id="new-post-stars-rating" data-tip1 = "Horrible" data-tip2 = 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Les meilleurs outils de SMM pour les entreprises en 2025