Mejores herramientas de gestión de redes sociales en 2024

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content="603733949782292"/><title>Mejores herramientas de gestión de redes sociales en 2024</title><meta name="description" content="Encuentra una herramienta de gestión de redes sociales que cubra tus necesidades. 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class="separator">></li><li class=""> <a href="https://www.websiteplanet.com/es/social-media-tools/"><span>Herramientas de redes sociales</span></a> </li></ol></div><script type="application/ld+json">{"@context":"http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@type":"WebPage","@id":"https:\/\/www.websiteplanet.com\/es\/","url":"https:\/\/www.websiteplanet.com\/es\/","name":"WebsitePlanet"}},{"@type":"ListItem","position":2,"item":{"@type":"WebPage","@id":"https:\/\/www.websiteplanet.com\/es\/social-media-tools\/","url":"https:\/\/www.websiteplanet.com\/es\/social-media-tools\/","name":"\u2713 Herramientas de redes sociales"}}]}</script><section class="top10-section top10-section-header"> <div class="top10-container"> <div class="top10-header-wrap"> <h1 class="top10-section-header-title">Mejores herramientas de gestión de redes sociales en 2024</h1> <div class="top10-header-row"> <p class="top10-section-header-subtitle">¡Averigua cuál de las herramientas de marketing en redes sociales ofrece las funcionalidades que necesitas para conseguir el éxito!</p> <div class="top10-section-header-img"><picture class="picture-img-w"><source media="(max-width:150px)" srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media-150x150.webp" type="image/webp"><source media="(max-width:300px)" srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media-300x181.webp" type="image/webp"><source media="(max-width:358px)" srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media-358x216.webp" type="image/webp"><source media="(max-width:751px)" srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media-751x435.webp" type="image/webp"><source media="(max-width:751px)" srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media.webp" type="image/webp"><source srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media.webp" type="image/webp"><source srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media.png" type="image/png"><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/devices_social_media.webp" alt="devices_social_media" width="751" height="454" ></picture> </div> <div class="top10-section-header-text top10-content"><p>Hemos puesto a prueba las mejores herramientas de marketing en redes sociales disponibles en 2024 para ofrecerte las más recomendables. Cada herramienta ofrece algo único, por lo que debes asegurarte de leerlas todas y así dar con aquella que sea más apropiada para ti.</p> </div> <div class="header-author empty-Reviewed"> <a href="https://www.websiteplanet.com/es/author/sharon-hurley-hall/" target="_blank" class="header-author-data"> <span class="header-author-img"> <picture> <source srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.webp" type="image/webp"> <source srcset="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.jpg" type="image/jpeg"> <img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.webp" alt="Sharon Hurley Hall" width="80" height="80" loading="lazy"> </picture> </span> <span class="header-author-about"> <span class="header-author-name-header">Escrito por: </span> <span class="header-author-name">Sharon Hurley Hall</span> </span> </a> </div> </div> </div> </section> <div id="toc-container"> <div id="toc-content"> <section class="top10-section top10-section-list"> <div class="top10-container"> <div class="top10-container-main"><div class="mobile-toc-block"> <div id="mobile-toc-title">Tabla de Contenido</div> <div id="mobile-toc-container"><a href="#socialpilot">SocialPilot</a><a href="#sendible">Sendible</a><a href="#hootsuite">Hootsuite</a><a href="#eclincher">eClincher</a><a href="#sprout-social">Sprout Social</a><a href="#buffer">Buffer</a><a href="#top10-section-desc-title">¿Cuáles son las mejores herramientas de redes sociales?</a></div> </div> <div class="top10-section-list-text top10-content"><p>¿Te está funcionando bien tu herramienta actual de redes sociales? A lo mejor te estás planteando si no habrá otra herramienta que sea más fácil de usar o que ofrezca más funcionalidades o más valor. O puede que te haga falta organizar el contenido para una plataforma que no está integrada en la herramienta con la que estás trabajando.</p> <p><strong>Con la herramienta adecuada, ahorrarás tiempo y gestionarás las redes sociales de forma eficiente para que tu estrategia de contenido en redes funcione de verdad. Pero, ¿cómo saber cuál es la indicada?</strong></p> <p>Si nunca has utilizado una herramienta de redes sociales, se te hará incluso más complicado elegir. La más apropiada para ti puede variar dependiendo de si recién estás empezando como <em>blogger</em> o de si ya manejas una agencia de marketing establecida en el mercado.</p> <p>Antes de invertir tu tiempo (o tu dinero) en cualquier herramienta de gestión de redes sociales, te interesa saber que estás empleando la mejor, aquella que te permita <strong>obtener valor inmediato gracias a tu estrategia de contenido</strong>.</p> <p>Tras haber dedicado incontables horas a la investigación y haber hablado con empresas de todo tipo, ya sabemos qué prestaciones y funcionalidades son las más importantes. <strong>Hemos puesto a prueba estas herramientas en nuestra propia web durante un mes entero y no únicamente “para el análisis”</strong>.</p> <h3><strong>Qué buscamos en las mejores herramientas de redes sociales</strong></h3> <ul> <li><strong>Redes sociales soportadas</strong>: Nos hemos fijado en aquellas herramientas que funcionen con las principales redes sociales (como Twitter, Facebook, LinkedIn e Instagram), además de otras.</li> <li><strong>Facilidad de uso</strong>: Te interesa comenzar a utilizar tu herramienta de gestión de redes sociales lo antes posibles y sin invertir grandes esfuerzos en el aprendizaje.</li> <li><strong>Implicación social</strong>: Lo ideal sería que tu herramienta te permitiera monitorizar y responder al contenido directamente desde la plataforma.</li> <li><strong>Publicaciones y organización</strong>: Compartir contenido y planear con antelación las publicaciones futuras tiene que resultar sencillo.</li> <li><strong>Analíticas e informes</strong>: Es importante que te sea fácil comprender el rendimiento del contenido que publiques, así como compartir esos parámetros con otros si fuera necesario.</li> <li><strong>Funcionalidades de equipo</strong>: Si trabajas con un equipo, te hará falta poder colaborar y comunicarte de forma efectiva para que las tareas se lleven a cabo eficientemente.</li> <li><strong>Precio</strong>: Buscamos aquellas herramientas que ofrezcan un plan gratuito o un periodo de prueba gratuito para que puedas probarlas por ti mismo.</li> </ul> </div> <ul class="top10-vendor-list"> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="socialpilot" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=569794&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_569794_top10_343_1&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_569794_top10_343_1', 'socialpilot', this, true );">#1 SocialPilot: mejor opción asequible </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-100 vendor-medium"></span><span class="stars-score">4.7</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img "> <span class="ll-img-wrapper" style="padding:51.176470588235% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/socialpilot-1.png" width="850" height="435" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/socialpilot-1.png" width="850" height="435" alt="socialpilot" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>La mejor debido a lo económica que es</b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Numerosas funcionalidades colaborativas </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Analíticas disponibles sobre contenido en redes sociales </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Ofrece una herramienta de búsqueda por palabras claves </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Precio inicial: <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="30.00" class="currency-value">30.00</span>/mes </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=569794&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_569794_top10_343_3&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_569794_top10_343_3', 'socialpilot', this, true );">Prueba SocialPilot </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>Como herramienta de redes pensada para equipos pequeños, <a href="https://www.websiteplanet.com/social-media-tools/socialpilot/" target="_blank" ><strong>SocialPilot</strong></a> incluye muchas funcionalidades colaborativas. Funciona con numerosas plataformas de redes sociales, con lo cual resulta sencillo gestionar toda tu presencia en redes en un solo lugar.</p> <p>SocialPilot funciona con Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr y Google My Business. Con el plan más económico, puedes gestionar hasta diez integraciones de redes sociales.</p> <div class="hightlight-paragraph"><strong>Consejo: </strong>Si trabajas con el mercado ruso, debes saber que SocialPilot es<strong> la única herramienta de redes sociales de nuestra lista que funciona con VK</strong>, una conocida red social conocida de rusoparlantes.</div> <p>Es sencillo programar contenido, y, una vez hecho, puedes gestionarlo desde un calendario de redes sociales de arrastrar y soltar. Esta herramienta también cuenta con una bandeja de entrada de redes que te permite revisar todo el contenido entrante en un único lugar.</p> <div class="hightlight-paragraph"><strong>Consejo: </strong>Aumenta la participación en el contenido en redes empleando la funcionalidad de etiquetado integrada de SocialPilot, una excelente forma de expandir tu alcance.</div> <div><span class="ll-img-wrapper " style="padding:63.618157543391% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image6.png" width="1498" height="953" alt="Social Media Tools Comparison-image" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image6.png" width="1498" height="953" alt="Social Media Tools Comparison-image" class="aligncenter wp-image-627106 size-full ll-img"/></span></div> <div>Otra funcionalidad genial que tiene esta herramienta es que ofrece <a href="https://www.websiteplanet.com/blog/read-socialpilots-analytics-improve-social-media-strategy/" target="_blank" rel="noopener">analíticas de todo tu contenido en redes sociales</a>, incluso si éste no ha sido publicado a través de SocialPilot. Esto te permite <strong>obtener otra perspectiva de las publicaciones, de tu público y de los <em>influencers</em></strong> para que puedas mejorar tu estrategia.</div> <div> <h4><strong>Otras prestaciones clave</strong></h4> <ul> <li>Programación del grueso de tu contenido por adelantado, con miles de publicaciones en cola permitidas</li> <li>Filtrado de contenido según cuenta de redes sociales o grupo</li> <li>Sugerencias de ideas de contenido a través de búsquedas de palabras clave</li> <li>Gestión de contenido para equipos a través de un sistema de aprobación</li> </ul> </div> <div> <p>El plan individual de SocialPilot es relativamente asequible, y también ofrece planes mejorados con precios económicos que te permiten trabajar en equipo. Además, cuentas con un <a href="https://www.websiteplanet.com/goto.php?id=569794&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_569794_top10_343_481356&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="569794" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_569794_top10_343_481356', 'socialpilot', this, true );"><strong>periodo de prueba gratuito de 14 días</strong><span style="display: none;">1</span></a>.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Plan gratuito</strong></td> <td>No, pero dispone de un periodo de prueba gratuito de 14 días</td> </tr> <tr> <td><strong>Incluye analíticas</strong></td> <td>Sí</td> </tr> <tr> <td><strong>Bandeja de entrada para redes sociales</strong></td> <td>Sí (para planes de Agencias y Equipos Reducidos)</td> </tr> </tbody> </table> </div> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">MÁS INFORMACIÓN SOBRE SocialPilot</p> <a href="https://www.websiteplanet.com/goto.php?id=569794&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_569794_top10_343_4&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_569794_top10_343_4', 'socialpilot', this, true );"><b>Visita la web de SocialPilot ></b> </a> <a href="https://www.websiteplanet.com/social-media-tools/socialpilot/" class="top10-vendor-list-item-more-first-a" target="_blank">Lee nuestro análisis sobre SocialPilot </a> </div> </div> </li> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="sendible" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=75458&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75458_top10_343_5&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75458_top10_343_5', 'sendible', this, true );">#2 Sendible: el mejor marketing online </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-100 vendor-medium"></span><span class="stars-score">4.7</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img top10-vendor-list-item-img-bordered"> <span class="ll-img-wrapper" style="padding:51.176470588235% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/sendible-3.png" width="850" height="435" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/sendible-3.png" width="850" height="435" alt="sendible" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>La mejor para ampliar tu negocio</b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Programación de publicaciones para varias plataformas a la vez </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Muchas herramientas de colaboración y comunicación </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Sendible ofrece sugerencias de contenido </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Precio inicial: <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="25.00" class="currency-value">25.00</span>/mes </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=75458&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75458_top10_343_7&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75458_top10_343_7', 'sendible', this, true );">Prueba Sendible </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>Es una de las mejores herramientas de gestión de redes sociales que existen a día de hoy en el mercado, con prestaciones que ofrecen algo diferente para todo el mundo. Con <a href="https://www.websiteplanet.com/es/social-media-tools/sendible/" target="_blank" ><strong>Sendible</strong></a> puedes publicar en todas las redes sociales más relevantes, como son Twitter, Facebook, Instagram, LinkedIn, Pinterest y Youtube.</p> <div class="hightlight-paragraph"><strong>Consejo</strong>: Sendible no se limita a programar redes sociales; también te permite<strong> crear y programar contenido para plataformas de blogs</strong> (WordPress, Tumblr, Medium y Blogger), además de para Facebook Ads y Google My Business, lo que la convierte en una herramienta muy completa para empresas.</div> <p>Sendible hace que <strong>programar contenido para múltiples plataformas a la vez</strong> resulte fácil y ofrece <a href="https://www.websiteplanet.com/blog/read-sendibles-analytics-improve-social-media-strategy/" target="_blank" rel="noopener">información detallada</a> del contenido que publicas. Sus plantillas de informes prediseñadas hacen que puedas tener un informe de redes sociales listo para presentar al cliente en tan solo unos cuantos clics.</p> <div class="hightlight-paragraph"><strong>Consejo: </strong>Utiliza el análisis de opiniones de Sendible para <strong>averiguar qué piensa tu público en redes del contenido que publicas </strong>y así poder adecuar tu estrategia según convenga. También puedes usar su opción de escucha en redes para comprobar que estás cumpliendo tus objetivos de participación,una funcionalidad que te notifica cuando se te menciona para que puedas responder de forma inmediata.</div> <div><span class="ll-img-wrapper " style="padding:61.602787456446% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image2.jpg" width="1435" height="884" alt="Social Media Tools Comparison-image2" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image2.jpg" width="1435" height="884" alt="Social Media Tools Comparison-image2" class="aligncenter wp-image-626990 size-full border ll-img"/></span></div> <div> <h4><strong>Otras prestaciones clave</strong></h4> <ul> <li>Gestión centralizada de mensajes en redes a través de una bandeja de entrada de redes sociales donde puedes responder al instante.</li> <li>Capacidad de volver a compartir en redes tu contenido con mejor rendimiento</li> <li>Tareas y flujos de trabajo de equipo para una mejor colaboración y comunicación</li> <li>Sugerencia de contenido diseñada para que obtengas más <em>me gusta</em> y tus publicaciones se compartan más.</li> </ul> </div> <div> <p>Los precios de Sendible empiezan por una tarifa mensual baja para autónomos emprendedores e incluye planes tanto para equipos pequeños como grandes. Ten en cuenta que todos los planes vienen con un <a href="https://www.websiteplanet.com/goto.php?id=75458&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75458_top10_343_481357&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75458" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75458_top10_343_481357', 'sendible', this, true );"><strong>periodo de prueba gratuito de 30 días</strong><span style="display: none;">1</span></a>, por lo que puedes probarlo por ti mismo.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Plan gratuito</strong></td> <td>No, pero dispone de un periodo de prueba gratuito de 30 días</td> </tr> <tr> <td><strong>Incluye analíticas</strong></td> <td>Sí, plantillas de informe incluidas</td> </tr> <tr> <td><strong>Bandeja de entrada de redes sociales</strong></td> <td>Sí</td> </tr> </tbody> </table> </div> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">MÁS INFORMACIÓN SOBRE Sendible</p> <a href="https://www.websiteplanet.com/goto.php?id=75458&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75458_top10_343_8&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75458_top10_343_8', 'sendible', this, true );"><b>Visita la web de Sendible ></b> </a> <a href="https://www.websiteplanet.com/es/social-media-tools/sendible/" class="top10-vendor-list-item-more-first-a" target="_blank">Lee nuestro análisis sobre Sendible </a> </div> </div> </li> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="hootsuite" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=75420&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75420_top10_343_9&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75420_top10_343_9', 'hootsuite', this, true );">#3 Hootsuite: buenas herramientas de análisis </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-100 vendor-medium"></span><span class="stars-score">4.7</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img top10-vendor-list-item-img-bordered"> <span class="ll-img-wrapper" style="padding:51.190476190476% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/hootsuite-4.png" width="840" height="430" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/hootsuite-4.png" width="840" height="430" alt="hootsuite" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>La mejor solución todo en uno para redes sociales</b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Cuenta con analíticas de todo tu contenido </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Biblioteca compartida de contenido para equipos </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Calendario de arrastrar y soltar para crear programas </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Precio inicial: <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="19.00" class="currency-value">19.00</span>/mes </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=75420&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75420_top10_343_11&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75420_top10_343_11', 'hootsuite', this, true );">Prueba Hootsuite </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>Además de ser una de las herramientas de redes sociales más populares, Hootsuite ofrece también una <a href="https://www.websiteplanet.com/goto.php?id=75420&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75420_top10_343_481358&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75420" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75420_top10_343_481358', 'hootsuite', this, true );"><strong>versión gratuita</strong><span style="display: none;">1</span></a> bastante completa. Lleva más de diez años en el mercado y cuenta con una amplia variedad de funcionalidades para <em>bloggers</em>, propietarios de pequeñas empresas e incluso equipos.</p> <p>Con Hootsuite, puedes publicar en Facebook, Twitter, Instagram, LinkedIn, Pinterest e incluso en tu canal de YouTube.</p> <div class="hightlight-paragraph"><strong>Consejo:</strong> Entra en tu cuenta de WordPress y podrás también <strong>publicar en tu blog de WordPress con la versión gratuita de Hootsuite</strong>. Todo ello hace que Hootsuite sea una opción muy completa para la gestión de contenido.</div> <p>No tendrás problemas añadiendo redes sociales y programando con <strong>Hootsuite</strong>, pudiendo además previsualizar el contenido antes de publicarlo. La interfaz parece un poco antigua si se la compara con otras herramientas como <strong>Buffer</strong> o <strong>Sendible</strong>, pero si nos fijamos en la eficiencia, se puede decir que la mayoría de las funcionalidades hacen un muy buen trabajo.</p> <div class="hightlight-paragraph"><strong>Consejo:</strong> Aunque Hootsuite no cuenta con una bandeja de entrada de redes común, te da la opción de monitorizar y <strong>responder al contenido en redes sin tener que abandonar la plataforma</strong>, lo cual te permite ahorrar mucho tiempo en la gestión de redes sociales.</div> <p>Otra ventaja que obtienes con Hootsuite es que, a diferencia de otras herramientas, <strong>te ofrece <a href="https://www.websiteplanet.com/blog/read-socialpilots-analytics-improve-social-media-strategy/" target="_blank" rel="noopener">analíticas de todo tu contenido en redes sociales</a></strong> y no solo de aquello que ha sido publicado a través de la plataforma. Esto te facilita valorar el éxito que está teniendo tu estrategia; sin embargo, esta funcionalidad solo está disponible en los planes de pago.</p> <p><span class="ll-img-wrapper " style="padding:66.107226107226% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image3.png" width="2145" height="1418" alt="Social Media Tools Comparison-image3" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image3.png" width="2145" height="1418" alt="Social Media Tools Comparison-image3" class="aligncenter wp-image-627019 size-full border ll-img"/></span></p> <h4><strong>Otras prestaciones clave</strong></h4> <ul> <li>Contenido recomendado que publicar según los <em>hashtags</em> monitorizados y las búsquedas guardadas.</li> <li>Biblioteca compartida de contenido para equipos de redes sociales</li> <li>Capacidad de visualizar y gestionar contenido en redes a través de un calendario de arrastrar y soltar</li> <li>Funcionalidades de aprobación de contenido para equipos</li> <li>Fácil potenciación de contenido en redes directamente desde el panel de control</li> </ul> <p>Hootsuite es una de las mejores herramientas de redes sociales gratuitas que hay en el mercado, permitiéndote trabajar con tres perfiles de redes sociales y programar 30 mensajes en redes por adelantado. Si quieres tener analíticas, programación ilimitada y diez perfiles de redes sociales o más, te hará falta pasarte a su versión de pago, la cual tiene una tarifa mensual baja. Sus planes de pago disponen de un <a href="https://www.websiteplanet.com/goto.php?id=75420&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75420_top10_343_481359&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75420" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75420_top10_343_481359', 'hootsuite', this, true );"><strong>periodo de prueba gratuito de 30 días</strong><span style="display: none;">1</span></a>, por lo que puedes probarlo primero.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Plan gratuito</strong></td> <td>Sí, con limitaciones</td> </tr> <tr> <td><strong>Incluye analíticas</strong></td> <td>Sí, pero solo en los planes de pago</td> </tr> <tr> <td><strong>Bandeja de entrada para redes sociales</strong></td> <td>No, pero puedes gestionar el contenido en redes desde el panel de control</td> </tr> </tbody> </table> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">MÁS INFORMACIÓN SOBRE Hootsuite</p> <a href="https://www.websiteplanet.com/goto.php?id=75420&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75420_top10_343_12&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75420_top10_343_12', 'hootsuite', this, true );"><b>Visita la web de Hootsuite ></b> </a> <a href="https://www.websiteplanet.com/es/social-media-tools/hootsuite/" class="top10-vendor-list-item-more-first-a" target="_blank">Lee nuestro análisis sobre Hootsuite </a> </div> </div> </li> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="eclincher" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=571638&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_571638_top10_343_13&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_571638_top10_343_13', 'eclincher', this, true );">#4 eClincher: la mejor en automatización </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-100 vendor-medium"></span><span class="stars-score">4.7</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img top10-vendor-list-item-img-bordered"> <span class="ll-img-wrapper" style="padding:51.176470588235% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/eClincher-1.png" width="850" height="435" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/eClincher-1.png" width="850" height="435" alt="eClincher" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>Las mejores funcionalidades de automatización disponibles</b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Integración de Canva para crear imágenes bonitas </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Visualización de todos los mensajes y menciones en un único lugar </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Análisis del rendimiento de la publicación en tiempo real </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Precio inicial: <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="59.00" class="currency-value">59.00</span>/mes </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=571638&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_571638_top10_343_15&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_571638_top10_343_15', 'eclincher', this, true );">Prueba eClincher </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>eClincher está considerada como una de las <strong>mejores herramientas de redes sociales para empresas</strong>, incluyendo funcionalidades útiles para empresas y agencias. Permite publicar en Facebook, Twitter, Instagram, Pinterest, YouTube y LinkedIn.</p> <p>También puedes usar <a href="https://www.websiteplanet.com/social-media-tools/eclincher/" target="_blank" ><strong>eClincher</strong></a> para publicar en Google My Business y en Yelp, además de conectarte a Google Analytics para obtener una mayor perspectiva.</p> <p>Esta herramienta de redes sociales te permite crear y programar contenido, así como reorganizar tu horario de publicaciones desde un calendario de contenido en redes.</p> <div class="hightlight-paragraph"><strong>Consejo:</strong> Aprovecha que Canva está integrado en eClincher para crear fácilmente bellas imágenes para compartir.</div> <p>eClincher cuenta con una bandeja de entrada de redes que te permite <strong>visualizar mensajes, conversaciones, menciones en redes y más en una única ubicación</strong>. Puedes responder desde la plataforma, facilitando así la interacción en redes sociales.</p> <p><span class="ll-img-wrapper " style="padding:50.860865518846% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image4.png" width="2149" height="1093" alt="Social Media Tools Comparison-image" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image4.png" width="2149" height="1093" alt="Social Media Tools Comparison-image" class="aligncenter wp-image-627048 size-full border ll-img"/></span></p> <div class="hightlight-paragraph"><strong>Consejo: </strong>Puedes poner tus publicaciones en redes en modo automático utilizando AutoPost con Smart Queues, el cual te permite identificar y compartir contenido en diferentes categorías. Si usas AutoPost con RSS puedes<strong> compartir automáticamente contenido de fuentes en las que confíes</strong>, una manera fantástica de mejorar la autoridad de tu dominio a la vez que ahorras tiempo.</div> <p>Con eClincher, tienes la opción de <strong><a href="https://www.websiteplanet.com/social-media-tools/eclincher/" target="_blank" rel="noopener">analizar el rendimiento de las publicaciones en redes</a> en tiempo real</strong>, pudiendo así revisar tu estrategia al momento. La herramienta facilita también la generación y personalización de informes.</p> <h4><strong>Otras prestaciones clave</strong></h4> <ul> <li>Monitorización de <em>hashtags</em> y palabras clave para ayudarte a publicar y responder a contenido relevante</li> <li>Conservación de contenido con sugerencias de fuentes de contenido</li> <li>Aprobación de publicaciones para equipos</li> <li>Biblioteca multimedia para equipos</li> <li>Integraciones de Giphy, Pocket, Sniply y más</li> </ul> <p>Para usuarios de empresas, eClincher ofrece una tarifa mensual asequible que puedes probar gratis gracias a su <a href="https://www.websiteplanet.com/goto.php?id=571638&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_571638_top10_343_481360&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="571638" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_571638_top10_343_481360', 'eclincher', this, true );"><strong>periodo de prueba gratuito de 14 días</strong><span style="display: none;">1</span></a>.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Plan gratuito</strong></td> <td>No, pero dispone de un periodo de prueba gratuito de 14 días</td> </tr> <tr> <td><strong>Incluye analíticas</strong></td> <td>Sí, además de informes fáciles de crear</td> </tr> <tr> <td><strong>Bandeja de entrada de redes sociales</strong></td> <td>Sí</td> </tr> </tbody> </table> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">MÁS INFORMACIÓN SOBRE eClincher</p> <a href="https://www.websiteplanet.com/goto.php?id=571638&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_571638_top10_343_16&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_571638_top10_343_16', 'eclincher', this, true );"><b>Visita la web de eClincher ></b> </a> <a href="https://www.websiteplanet.com/social-media-tools/eclincher/" class="top10-vendor-list-item-more-first-a" target="_blank">Lee nuestro análisis sobre eClincher </a> </div> </div> </li> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="sprout-social" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=75460&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75460_top10_343_17&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75460_top10_343_17', 'sprout-social', this, true );">#5 Sprout Social: la mejor gestión de redes </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-100 vendor-medium"></span><span class="stars-score">4.7</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img top10-vendor-list-item-img-bordered"> <span class="ll-img-wrapper" style="padding:51.190476190476% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/Sprout-Social-1.png" width="840" height="430" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/Sprout-Social-1.png" width="840" height="430" alt="Sprout Social" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>La mejor por sus opciones de personalización</b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Plantillas de informes personalizables disponibles </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Monitorización de hashtags y palabras clave </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Calendario de redes sociales claro y directo </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Precio inicial: <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="99.00" class="currency-value">99.00</span>/mes </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=75460&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75460_top10_343_19&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75460_top10_343_19', 'sprout-social', this, true );">Prueba Sprout Social </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>Sprout Social se sitúa entre las mejores herramientas para redes sociales para empresas y firmas – y por una buena razón. Incluye un amplio abanico de funcionalidades para trabajar la participación, publicación y <a href="https://www.websiteplanet.com/blog/read-sprout-socials-analytics-improve-social-media-strategy/" target="_blank" rel="noopener">analíticas</a>.</p> <p>Al igual que otras herramientas para redes sociales, <a href="https://www.websiteplanet.com/es/social-media-tools/sprout-social/" target="_blank" ><strong>Sprout Social</strong></a> te permite publicar y programar contenido para Twitter, Facebook, LinkedIn, Instagram y Pinterest. Además, tienes la posibilidad de gestionar tu contenido de Facebook Messenger, el cual es, para muchas empresas, una excelente forma de comunicarse con sus clientes.</p> <p>Ten en cuenta que solo puedes programar hasta cinco perfiles de redes sociales en la versión básica de la herramienta.</p> <p>Es muy sencillo publicar y programar contenido para varias redes a la vez, además de visualizar y gestionar contenido a través de un calendario de redes.</p> <p><span class="ll-img-wrapper " style="padding:78.444957659738% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image5.png" width="1299" height="1019" alt="Social Media Tools Comparison-image" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image5.png" width="1299" height="1019" alt="Social Media Tools Comparison-image" class="aligncenter wp-image-627077 size-full border ll-img"/></span></p> <div class="hightlight-paragraph"><strong>Consejo:</strong> Cuando usas Sprout Social para publicar en Instagram, tienes también la opción de<strong> publicar el primer comentario de la entrada</strong>, con lo que puedes añadir aun más hashtags que ayudarán a una mejor difusión del contenido.</div> <p>Al igual que <strong>eClincher</strong> y <strong>Sendible</strong>, <strong>Sprout Social</strong> te permite ver todos los mensajes entrantes de todas las plataformas en una única bandeja de entrada, lo cual te ayuda a <strong>estar pendiente de lo que ocurre en todos tus perfiles en redes y a responder rápidamente</strong>.</p> <div class="hightlight-paragraph"><strong>Consejo: </strong>Si recibes muchos mensajes, utiliza las herramientas de filtrado incorporadas de Sprout Social para seleccionar qué ver y así dar prioridad a los mensajes urgentes.</div> <p>Si necesitas presentar un informe sobre actividad en redes sociales, puedes valerte de las plantillas de informes personalizables que ofrece Sprout Social. Como alternativa, tienes la opción de crear tu propia plantilla para informar de los parámetros que te parezcan más relevantes.</p> <h4><strong>Otras prestaciones clave</strong></h4> <ul> <li>Biblioteca de contenido para equipos</li> <li>Capacidad para lanzar promociones por Facebook desde la plataforma</li> <li>Organización de mensajes y campañas a través del etiquetado</li> <li>Monitorización de <em>hashtags</em> y palabras clave</li> <li>Identificación de contenido en redes con buen rendimiento para replicar su éxito</li> </ul> <p>El plan estándar de Sprout Social no es barato y tendrás que pagar más para conseguir mejores funcionalidades de informe. Sin embargo, puedes probar la herramienta de forma gratuita con un <a href="https://www.websiteplanet.com/goto.php?id=75460&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75460_top10_343_481361&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75460" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75460_top10_343_481361', 'sprout-social', this, true );"><strong>periodo de prueba gratuito de 30 días</strong><span style="display: none;">1</span></a>.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Plan gratuito</strong></td> <td>No, pero dispone de un periodo de prueba gratuito de 30 días</td> </tr> <tr> <td><strong>Incluye analíticas</strong></td> <td>Sí, con plantillas de informe personalizables</td> </tr> <tr> <td><strong>Bandeja de entrada de redes sociales</strong></td> <td>Sí</td> </tr> </tbody> </table> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">MÁS INFORMACIÓN SOBRE Sprout Social</p> <a href="https://www.websiteplanet.com/goto.php?id=75460&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75460_top10_343_20&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75460_top10_343_20', 'sprout-social', this, true );"><b>Visita la web de Sprout Social ></b> </a> <a href="https://www.websiteplanet.com/es/social-media-tools/sprout-social/" class="top10-vendor-list-item-more-first-a" target="_blank">Lee nuestro análisis sobre Sprout Social </a> </div> </div> </li> <li class="top10-vendor-list-item"> <div class="top10-row top10-row-title-vendor"> <h2 id="buffer" class="top10-vendor-list-item-title"> <a href="https://www.websiteplanet.com/goto.php?id=75393&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75393_top10_343_21&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75393_top10_343_21', 'buffer', this, true );">#6 Buffer: mejor plan gratuito </a> </h2> <div class="top10-vendor-section-rating"> <div class="rating"><span class="wsp-star-block star-rating-90 vendor-medium"></span><span class="stars-score">4.6</span> </div> </div> </div> <div class="top10-row"> <div class="top10-vendor-list-item-img top10-vendor-list-item-img-bordered"> <span class="ll-img-wrapper" style="padding:51.176470588235% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/buffer-1.png" width="850" height="435" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/06/buffer-1.png" width="850" height="435" alt="buffer" class="ll-img "/></span> </div> <div class="top10-vendor-list-item-features top10-content"> <ul> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span><b>La mejor herramienta gratuita de redes sociales</b> </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Programador de contenido fácil de usar </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Analíticas exhaustivas disponibles </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Interfaz moderna y sencilla de navegar </li> <li> <span class="top10-vendor-list-item-features-icon"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 456.556 456.556" aria-label="feature" role="img"><path d="M228.278,456.556C102.403,456.556,0,354.153,0,228.278S102.403,0,228.278,0c42.641,0,84.233,11.834,120.287,34.228 c6.301,3.91,8.232,12.19,4.322,18.492c-3.917,6.301-12.197,8.246-18.492,4.322c-31.794-19.751-68.49-30.185-106.117-30.185 c-111.065,0-201.422,90.36-201.422,201.422S117.213,429.7,228.278,429.7c111.062,0,201.422-90.36,201.422-201.422 c0-22.324-3.623-44.243-10.77-65.147c-2.399-7.015,1.35-14.652,8.365-17.051c7.029-2.385,14.652,1.35,17.051,8.365 c8.099,23.709,12.211,48.551,12.211,73.834C456.556,354.153,354.153,456.556,228.278,456.556z"/><path d="M228.278,305.727c-3.406,0-6.7-1.294-9.193-3.644L111.66,201.17c-5.406-5.077-5.672-13.575-0.594-18.981 c5.078-5.399,13.575-5.679,18.981-0.587l97.092,91.206L403.564,63.371c4.77-5.672,13.246-6.399,18.918-1.616 c5.672,4.777,6.399,13.246,1.616,18.918L238.545,300.951c-2.371,2.818-5.805,4.539-9.484,4.756 C228.803,305.72,228.537,305.727,228.278,305.727z"/></svg> </span>Precio inicial: <span data-currency="USD" class="currency-symbol ">$</span><span data-currency="USD" data-price="0" class="currency-value">0</span>/mes </li> </ul> <div class="top10-row top10-vendor-list-item-button-wrapper"> <a href="https://www.websiteplanet.com/goto.php?id=75393&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75393_top10_343_23&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="top10-vendor-list-item-button clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75393_top10_343_23', 'buffer', this, true );">Prueba Buffer </a> </div> </div> </div> <div class="top10-vendor-list-item-content top10-content"><p>A la hora de buscar la mejor herramienta gratuita de redes sociales, Buffer estará siempre en la lista (que es donde debe estar) ya que ofrece mucho en su versión gratuita, además de ser extremadamente fácil de usar.</p> <p>La <a href="https://www.websiteplanet.com/goto.php?id=75393&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75393_top10_343_481362&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75393" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75393_top10_343_481362', 'buffer', this, true );"><strong>versión gratuita de Buffer</strong><span style="display: none;">1</span></a> permite publicar en Twitter, Facebook, LinkedIn e Instagram. Si quieres trabajar también con Pinterest, tendrás que pasarte a una versión de pago. Puedes publicar en varias cuentas de cada plataforma.</p> <div class="hightlight-paragraph"><strong>Consejo:</strong> Para usar Buffer de forma eficiente,<strong> configura con antelación tu programación ideal de publicaciones para cada plataforma</strong>. De esta manera, te resultará sencillo añadir contenido a tu cola de publicaciones usando la interfaz, aplicación o <em>bookmarklet</em>.</div> <p>Buffer cuenta con una <strong>interfaz atractiva, moderna y de una sola página</strong> donde puedes subir texto, imágenes y videos con solo un par de clics. Sin embargo, no puedes subir galerías de imágenes de Instagram directamente desde la herramienta.</p> <div class="hightlight-paragraph"><strong>Consejo: </strong>Para programar contenido de la web, utiliza el <em>bookmarklet</em> de Buffer y sus integraciones de herramientas como Pocket.</div> <p>La versión clásica de Buffer, que ahora se llama Buffer Publish, no incluye funcionalidades de participación en redes, para las cuales tendrás que invertir en Buffer Reply.</p> <p>Con la versión gratuita de Buffer obtienes <a href="https://www.websiteplanet.com/blog/read-buffers-analytics-improve-social-media-strategy/" target="_blank" rel="noopener">analíticas</a> básicas de tu contenido; sin embargo, si quieres más detalles como impresiones, alcance, número de clics y comentarios, tendrás que pasarte al plan de pago.</p> <p><span class="ll-img-wrapper " style="padding:85% 0 0; max-width: 850px;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image7.jpg" width="1200" height="1020" alt="Social Media Tools Comparison image7" /></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/05/Social-Media-Tools-Comparison-image7.jpg" width="1200" height="1020" alt="Social Media Tools Comparison image7" class="aligncenter wp-image-627135 size-full border ll-img"/></span></p> <h4><strong>Otras prestaciones clave</strong></h4> <ul> <li>Programación de contenido (Buffer Publish)</li> <li>Gestión de interacción en redes a través de una bandeja de entrada de equipo (Buffer Reply)</li> <li>Análisis del rendimiento del contenido a través de analíticas detalladas (Buffer Analyze, aún en versión beta)</li> </ul> <p>Si quieres acceder a funcionalidades de equipo y a analíticas aún más avanzadas, necesitas contratar el plan mejorado de Buffer, el cual tiene un precio razonable y cuenta con un <a href="https://www.websiteplanet.com/goto.php?id=75393&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75393_top10_343_481363&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75393" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75393_top10_343_481363', 'buffer', this, true );"><strong>periodo de prueba gratuito de 14 días</strong><span style="display: none;">1</span></a> para que puedas probarlo. El plan gratuito de Buffer seguramente sea un buen punto de partida para <em>bloggers</em> y principiantes.</p> <table width="100%" class="new-table"> <tbody style="display: table; width: 100%;"> <tr> <td><strong>Plan gratuito disponible</strong></td> <td>Sí</td> </tr> <tr> <td><strong>Incluye analíticas</strong></td> <td>Sí, pero muy básicas en la versión gratuita</td> </tr> <tr> <td><strong>Bandeja de entrada de redes sociales</strong></td> <td>En un producto aparte, Buffer Reply</td> </tr> </tbody> </table> <div class="top10-row top10-vendor-list-item-more"> <p class="vendor-more-row">MÁS INFORMACIÓN SOBRE Buffer</p> <a href="https://www.websiteplanet.com/goto.php?id=75393&lang=es&deep_id=0&deep_name=&btn_name=VisitSiteLink_75393_top10_343_24&post_id=343&pageview_id=0&direct_link=&type=&amp=0" rel="sponsored noopener noreferrer" class="clickoutLink" target="_blank" onclick="trackClickout('event', 'clickout', 'VisitSiteLink_75393_top10_343_24', 'buffer', this, true );"><b>Visita la web de Buffer ></b> </a> <a href="https://www.websiteplanet.com/es/social-media-tools/buffer/" class="top10-vendor-list-item-more-first-a" target="_blank">Lee nuestro análisis sobre Buffer </a> </div> </div> </li> </ul> </div> </div> </section> <section class="top10-section top10-section-desc"> <div class="top10-container"> <div class="top10-row top10-content"> <h2 class="top10-section-desc-title" id="top10-section-desc-title">¿Cuáles son las mejores herramientas de redes sociales?</h2> <div class="top10-section-descBlock"><p></p> Si buscas un servicio completo y eficiente, <a href="https://www.websiteplanet.com/goto.php?id=75420&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75420_top10_343_481345&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75420" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75420_top10_343_481345', 'hootsuite', this, true );"><strong>Hootsuite</strong><span style="display: none;">1</span></a> te resultará una herramienta muy útil. <p></p> <a href="https://www.websiteplanet.com/goto.php?id=75393&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75393_top10_343_481346&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75393" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75393_top10_343_481346', 'buffer', this, true );"><strong>Buffer</strong><span style="display: none;">1</span></a> es fácil de usar y ayuda mucho cuando se está empezando en el mundo de las redes sociales. <p></p> Por otro lado, empresas más grandes preferirán otras herramientas como <a href="https://www.websiteplanet.com/goto.php?id=571638&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_571638_top10_343_481347&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="571638" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_571638_top10_343_481347', 'eclincher', this, true );"><strong>eClincher</strong><span style="display: none;">1</span></a>,<strong> <a href="https://www.websiteplanet.com/goto.php?id=75460&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75460_top10_343_481348&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75460" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75460_top10_343_481348', 'sprout-social', this, true );">Sprout Social<span style="display: none;">1</span></a></strong> o <a href="https://www.websiteplanet.com/goto.php?id=569794&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_569794_top10_343_481349&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="569794" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_569794_top10_343_481349', 'socialpilot', this, true );"><strong>SocialPilot</strong><span style="display: none;">1</span></a> considerándolas más útiles. <p></p> Echa un vistazo a la tabla comparativa que te presentamos a continuación antes de decidirte. <div class="new-table-wrapper new-table-wrapper-odd"><div><table width="100%" class="new-table"> <tbody> <tr> <td><strong>Tipo de empresa</strong></td> <td><strong>Recomendación principal</strong></td> <td><strong>Motivos</strong></td> </tr> <tr> <td><strong>Cualquiera</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=75420&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75420_top10_343_481350&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75420" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75420_top10_343_481350', 'hootsuite', this, true );"><strong>Hootsuite</strong><span style="display: none;">1</span></a></td> <td>El abuelo de las herramientas para redes sociales tiene aún mucho que ofrecer, incluyendo un panel con todas las redes juntas.</td> </tr> <tr> <td><strong>PYMEs</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=571638&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_571638_top10_343_481351&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="571638" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_571638_top10_343_481351', 'eclincher', this, true );"><strong>eClincher</strong><span style="display: none;">1</span></a></td> <td>La bandeja de entrada de redes te ahorra tiempo y simplifica la gestión de la reputación online</td> </tr> <tr> <td><strong>Bloggers</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=75458&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75458_top10_343_481352&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75458" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75458_top10_343_481352', 'sendible', this, true );"><strong>Sendible</strong><span style="display: none;">1</span></a></td> <td>Admite el mayor número de plataformas de blog en comparación con otras herramientas</td> </tr> <tr> <td><strong>Principiantes</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=75393&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75393_top10_343_481353&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75393" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75393_top10_343_481353', 'buffer', this, true );"><strong>Buffer</strong><span style="display: none;">1</span></a></td> <td>Muy fácil de usar. Funciona con las principales plataformas en su versión gratuita</td> </tr> <tr> <td><strong>Webs de eCommerce</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=569794&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_569794_top10_343_481354&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="569794" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_569794_top10_343_481354', 'socialpilot', this, true );"><strong>SocialPilot</strong><span style="display: none;">1</span></a></td> <td>Funciona bien con Google My Business</td> </tr> <tr> <td><strong>Agencias</strong></td> <td><a href="https://www.websiteplanet.com/goto.php?id=75460&lang=es&deep_id=0&deep_name=&btn_name=VendorExternalUrl_75460_top10_343_481355&post_id=343&pageview_id=0&direct_link=&type=top10&amp=0" rel="sponsored noopener noreferrer" data-id="75460" class="clickoutLink boldLink shortC" target="_blank" onclick="trackClickout('event', 'clickout', 'VendorExternalUrl_75460_top10_343_481355', 'sprout-social', this, true );"><strong>Sprout Social</strong><span style="display: none;">1</span></a></td> <td>Excelentes funcionalidades de equipo, además de funcionar con Facebook Messenger</td> </tr> </tbody> </table></div></div> </div> </div> </div> <div class="ftc-wrapper-footer "><div class="ftc-container"><div id="ftc-blockc" class="ftc-block">Clasificamos los servicios a partir de pruebas y análisis exhaustivos, aunque también tenemos en cuenta tus opiniones y nuestros acuerdos comerciales con los proveedores. Esta página contiene enlaces de afiliados.<a href="https://www.websiteplanet.com/es/disclosure/" target="_blank">Información acerca de la publicidad</a></div></div></div> <div class="top10-container top10-author"> <article> <div class="new-post-content-bg"><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" viewBox="0 0 920 67" aria-label="background" role="img"><path d="M1.000,39.000 C18.331,29.498 74.696,3.456 136.000,2.000 C197.112,0.548 207.884,35.407 260.000,38.000 C317.649,40.868 381.683,-23.116 444.000,11.000 C440.835,9.267 537.535,57.988 568.000,56.000 C596.933,54.112 654.721,21.068 705.000,22.000 C730.374,22.470 840.373,56.792 841.000,62.000 C842.036,70.611 842.000,64.000 842.000,64.000 L1.000,64.000 C1.000,64.000 0.306,39.380 1.000,39.000 Z"/></svg></div> </article> <section class="new-post-row new-post-section-author"> <a href="https://www.websiteplanet.com/es/author/sharon-hurley-hall/" class="new-post-section-author-img-desktop" target="_blank"><span class="ll-img-wrapper" style="padding:100% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.jpg" width="80" height="80" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.jpg" width="80" height="80" alt="Sharon Hurley Hall WSP bio image (1)" class="ll-img new-post-header-block-author-img"/></span> </a> <div class="new-post-section-author-data"> <a class="new-post-section-author-img-mobile" href="https://www.websiteplanet.com/es/author/sharon-hurley-hall/" target="_blank"><span class="ll-img-wrapper" style="padding:100% 0 0;"><noscript><img src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.jpg" width="80" height="80" loading="lazy"/></noscript><img data-src="https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2019/03/Sharon-Hurley-Hall-WSP-bio-image-1.jpg" width="80" height="80" alt="Sharon Hurley Hall WSP bio image (1)" class="ll-img "/></span> </a> <a href="https://www.websiteplanet.com/es/author/sharon-hurley-hall/" class="new-post-section-author-title" target="_blank">Sharon Hurley Hall</a> <div class="new-post-section-author-content"><p class="p1">Sharon Hurley Hall es escritora y bloguera profesional. Su trabajo se ha publicado en Jilt, OptinMonster, CrazyEgg, GrowthLab, Unbounce, OnePageCRM, Search Engine People y Mirasee. Sharon está certificada en marketing de contenidos y marketing por correo electrónico. En su vida anterior, también fue periodista y profesora de periodismo en la universidad.</p> </div> </div> <div class="new-post-section-author-social new-post-row"> <div class="new-post-section-author-social-text">Sigue a nuestros expertos en</div> <a href="https://www.facebook.com/websiteplanet.com" rel="nofollow noopener" target="_blank" class="new-post-section-author-social-link"> <svg viewBox="0 0 320 512"><path fill="currentColor" d="M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z"></path></svg> <span style="display:none">1</span></a> <a href="https://twitter.com/website_planet" rel="nofollow noopener" target="_blank" class="new-post-section-author-social-link"> <svg viewBox="0 0 512 512"><path fill="currentColor" d="M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 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class="toc-item" href="#hootsuite" data-target="hootsuite">Hootsuite</a></li><li><a class="toc-item" href="#eclincher" data-target="eclincher">eClincher</a></li><li><a class="toc-item" href="#sprout-social" data-target="sprout-social">Sprout Social</a></li><li><a class="toc-item" href="#buffer" data-target="buffer">Buffer</a></li><li><a class="toc-item" href="#top10-section-desc-title" data-target="top10-section-desc-title">¿Cuáles son las mejores herramientas de redes sociales?</a></li></ul> </div> <div id="bd-wrapper"> <div id="bd-container" class="top"></div> </div> </div> </div></div> <section class="new-post-row new-post-section-claps"> <div class="new-post-container new-post-section-stars"> <div id="post-single-trid" style="display: none;">165</div> <div id="post-single-id" style="display: none;">343</div> <div class="new-post-section-stars-desc">Puntúa este artículo</div> <div class="rating rating-article" id="new-post-stars-rating" data-tip1 = "Muy malo" data-tip2 = "Pobre" 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Mejores herramientas de gestión de redes sociales en 2024