Analytics Tools & Solutions for Your Business

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Google Analytics gives you the free tools you need to analyze data for your business in one place.</p></h2> <a data-g-event="product: analytics: overview" data-g-action="sign up cta" data-g-label="hero" href="https://web.archive.org/web/20210620235345/https://analytics.google.com/analytics/web/?authuser=0#/provision/SignUp" class="h-c-button h-c-button--primary" title="Start for free" target="_blank" rel="nofollow noreferrer noopener">Start for free</a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="See&nbsp;what’s&nbsp;in&nbsp;it for&nbsp;you." 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src="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/MzcojAroNPS2Uno2E73nbUoKULgrVW6UbAyJvQOpwtHKAqnrfo9krb1SS8WAYkqw5pmzAlI1EurwSyg1H8Yev8zmvdNostmUwBGL=s2500" alt="See&nbsp;what’s&nbsp;in&nbsp;it for&nbsp;you." class="gmp-no-grab highlights-module__image-mobile"> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="landscape icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>landscape icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m35.9 29.57v-14.62a2.44 2.44 0 0 0 -2.44-2.44h-21.92a2.44 2.44 0 0 0 -2.44 2.44v14.62a2.44 2.44 0 0 0 2.44 2.43h21.92a2.44 2.44 0 0 0 2.44-2.43zm-17.66-6.7 3 3.66 4.31-5.53 5.45 7.35h-17z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Build a complete picture.</h4> <p>Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="bulb icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bulb icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m18.74 33a1.26 1.26 0 0 0 1.26 1.21h5a1.26 1.26 0 0 0 1.26-1.21v-1.29h-7.52zm3.76-23.84a8.71 8.71 0 0 0 -8.77 8.77 8.55 8.55 0 0 0 3.76 7.14v2.93a1.26 1.26 0 0 0 1.25 1.25h7.52a1.26 1.26 0 0 0 1.25-1.25v-2.93a8.9 8.9 0 0 0 3.76-7.14 8.71 8.71 0 0 0 -8.77-8.77z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Get insights only Google can give.</h4> <p>Access Google’s unique insights and machine learning capabilities to help get the most out of your data.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="restart icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>restart icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.5 14.22v4l5.36-5.36-5.36-5.34v4a10.7 10.7 0 0 0 -9.06 16.48l2-2a7.87 7.87 0 0 1 -.94-3.75 8 8 0 0 1 8-8.03zm9.06 2.33-2 2a8 8 0 0 1 -7.06 11.75v-4l-5.36 5.36 5.36 5.34v-4a10.7 10.7 0 0 0 9.06-16.43z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Connect your insights to results.</h4> <p>Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Make your data work for you.</h4> <p>Process and share your data quickly with an easy-to-use interface and shareable reports.</p> </li> </ul> <a data-g-event="product: analytics: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/web/20210620235345/https://marketingplatform.google.com/about/analytics/benefits/" title="See all benefits" class="h-c-link gmp-link">See all benefits</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="landscape icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>landscape icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m35.9 29.57v-14.62a2.44 2.44 0 0 0 -2.44-2.44h-21.92a2.44 2.44 0 0 0 -2.44 2.44v14.62a2.44 2.44 0 0 0 2.44 2.43h21.92a2.44 2.44 0 0 0 2.44-2.43zm-17.66-6.7 3 3.66 4.31-5.53 5.45 7.35h-17z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Build a complete picture.</h4> <div class="highlights-module__description"><p>Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="bulb icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>bulb icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m18.74 33a1.26 1.26 0 0 0 1.26 1.21h5a1.26 1.26 0 0 0 1.26-1.21v-1.29h-7.52zm3.76-23.84a8.71 8.71 0 0 0 -8.77 8.77 8.55 8.55 0 0 0 3.76 7.14v2.93a1.26 1.26 0 0 0 1.25 1.25h7.52a1.26 1.26 0 0 0 1.25-1.25v-2.93a8.9 8.9 0 0 0 3.76-7.14 8.71 8.71 0 0 0 -8.77-8.77z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Get insights only Google can give.</h4> <div class="highlights-module__description"><p>Access Google’s unique insights and machine learning capabilities to help get the most out of your data.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="restart icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>restart icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.5 14.22v4l5.36-5.36-5.36-5.34v4a10.7 10.7 0 0 0 -9.06 16.48l2-2a7.87 7.87 0 0 1 -.94-3.75 8 8 0 0 1 8-8.03zm9.06 2.33-2 2a8 8 0 0 1 -7.06 11.75v-4l-5.36 5.36 5.36 5.34v-4a10.7 10.7 0 0 0 9.06-16.43z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Connect your insights to results.</h4> <div class="highlights-module__description"><p>Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--yellow highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Make your data work for you.</h4> <div class="highlights-module__description"><p>Process and share your data quickly with an easy-to-use interface and shareable reports.</p></div> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="5">5</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="product: analytics: overview" data-g-action="see all benefits" data-g-label="see whats in it for you" href="/web/20210620235345/https://marketingplatform.google.com/about/analytics/benefits/" title="See all benefits" class="h-c-link gmp-link">See all benefits</a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="color-bar"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--align-middle"> <div class="color-bar__icon color-bar__icon--green "></div> <h3 class="h-c-headline h-c-headline--two color-bar__quote"> <span>Google Analytics helped us optimize our art marketplace, resulting in </span> <span class="color-bar__highlight color-bar__highlight--green">400% year-over-year revenue growth</span><span> for our art business.</span> </h3> <p class="color-bar__credit"> <span class="color-bar__author">Mariam Naficy</span>, Founder & CEO, Minted </p> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Dive into the details. </h3> <div class="h-u-mb-std two-column-tout__description"> <p>Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more.</p> </div> <a data-g-event="product: analytics: overview" data-g-action="see all features" data-g-label="dive into the details" href="/web/20210620235345/https://marketingplatform.google.com/about/analytics/features/" title="See all features" class="h-c-link h-c-link--internal gmp-link">See all features</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image two-column-tout__image--right"> <picture> <source media="(max-width: 767px)" srcset="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/PKRiZmgahdlb238TyqlmDXlk81CKlrZeKANaK3KhwCUJFUkW6Yj1y5iGZz4c3MOJS6QkOdecY71DNe7yE1p1ep5dEmwIEEFk3UzUwg=s480 1x, https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/vg6U_ljYQnNW0JstnHIeUJ-TDetqB5flbECyCm4srdN5wsKO9-45gopXCEfLPJ_I5wRXIFwNWcbR_nITHgLE_AaY4upXGDslRYogYdc=s960 2x"> <source media="(min-width: 768px)" srcset="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/FyVawY0Fo5nzlMIe0p11RE86ZqCVi54AFYAYlz68-8PrUGVhyGiH3bHj05f_CLNROFLdJTA6LclJqeun8LnN1QBPnbNbnlTSJ33D=s2500 1x, https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/d3T9qrh8eZ-HdlLP3jxKYzRSWeUITUgVLOXjpDpkMk6ybe4jOtWuGzBgm5BRrSzbqYrKf7bN6rkgDw1Uj3DPwOCzR2j7y8QxyaT9-GU=s3000 2x"> <img src="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/FyVawY0Fo5nzlMIe0p11RE86ZqCVi54AFYAYlz68-8PrUGVhyGiH3bHj05f_CLNROFLdJTA6LclJqeun8LnN1QBPnbNbnlTSJ33D=s2500" alt="Dive into the details." class="gmp-no-grab "> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="Designed to work together." srcset="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/fjD5tkoY1IT-rE3xrCUmcn-rGyB4t3ouHq7iGiRHAex_JBiR3lIVq7Toe5LkEhnaKJM2l9WU-pbzkr362d1f9cRAOApc7IwpsljRV-U=s768 1x, https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/1T9aT4x4hbMdM-TmumQwZHUJ_hLA5C5nVvMH77GIw1-YywfrvSrHe4bJ1T-zZfVsdFurLh652hc8YS3CFR7JsgjH9SQPIp3n4bzICxE=s1536 2x" src="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/fjD5tkoY1IT-rE3xrCUmcn-rGyB4t3ouHq7iGiRHAex_JBiR3lIVq7Toe5LkEhnaKJM2l9WU-pbzkr362d1f9cRAOApc7IwpsljRV-U=s768" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">Designed to work together.</h3> <p>Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency.</p> <picture> <source media="(max-width: 767px)" srcset="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/KQyIkuyao6xVMsuP6EOnKSXA6qY1qmnfLjjPhokhhVLAXYp1tus75EsieIBDteaCO7hd1sjkhwY9Z9XrNF-mQpBSlizJf1E5Uid0_aI=s480 1x, https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/ra_qbPuYxLDGaIIkANPojA17zdMLFFGb7UicmvqEITV1t5vQM5pRyU3yu94rxyCQh4DblRxW2IR-frGdB-IrbCnqpAnTcffB01-iXWk=s960 2x"> <source media="(min-width: 768px)" srcset="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/fjD5tkoY1IT-rE3xrCUmcn-rGyB4t3ouHq7iGiRHAex_JBiR3lIVq7Toe5LkEhnaKJM2l9WU-pbzkr362d1f9cRAOApc7IwpsljRV-U=s2500 1x, https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/1T9aT4x4hbMdM-TmumQwZHUJ_hLA5C5nVvMH77GIw1-YywfrvSrHe4bJ1T-zZfVsdFurLh652hc8YS3CFR7JsgjH9SQPIp3n4bzICxE=s3000 2x"> <img src="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/fjD5tkoY1IT-rE3xrCUmcn-rGyB4t3ouHq7iGiRHAex_JBiR3lIVq7Toe5LkEhnaKJM2l9WU-pbzkr362d1f9cRAOApc7IwpsljRV-U=s2500" alt="Designed to work together." class="gmp-no-grab highlights-module__image-mobile"> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>googleads icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"/><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"/><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Google Ads</h4> <p>Gain deeper insights into how users from your Google Ads campaigns engage with your site.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="data-studio icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>data-studio icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m31.78 28h-9.35a3.29 3.29 0 0 0 -3.53 3.27 3.25 3.25 0 0 0 3.53 3.27h9.35z" fill="#669df6"/><ellipse cx="31.78" cy="31.24" fill="#1a73e8" rx="3.22" ry="3.27"/><path d="m22.13 19.27h-9.35a3.29 3.29 0 0 0 -3.53 3.27 3.25 3.25 0 0 0 3.53 3.27h9.35z" fill="#669df6"/><ellipse cx="22.13" cy="22.54" fill="#1a73e8" rx="3.22" ry="3.27"/><path d="m31.78 10.57h-9.35a3.29 3.29 0 0 0 -3.53 3.27 3.25 3.25 0 0 0 3.53 3.27h9.35z" fill="#669df6"/><ellipse cx="31.78" cy="13.84" fill="#1a73e8" rx="3.22" ry="3.27"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Data Studio</h4> <p>Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="optimize icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>optimize icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m26.47 22.89a3.61 3.61 0 0 0 -3.65-3.52h-9.4v7h6.09v5.92a3.46 3.46 0 0 0 3.26 3.71h.13a3.61 3.61 0 0 0 3.58-3.65z" fill="#b366f6"/><circle cx="13.37" cy="22.93" fill="#8430ce" r="3.56"/><path d="m35.15 13.45a3.58 3.58 0 0 0 -3.58-3.54h-9.57a3.58 3.58 0 0 0 0 7.09h6.16v5.92a3.52 3.52 0 0 0 7 .29q0-.14 0-.29z" fill="#c58af8"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Optimize</h4> <p>Create custom site experiences using the audiences you’ve already created in Analytics.</p> </li> </ul> <a data-g-event="product: analytics: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/web/20210620235345/https://marketingplatform.google.com/about/analytics-360/features/#integrations" title="See all integrations" class="h-c-link gmp-link">See all integrations</a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="googleads icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>googleads icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m9.28 16.03h17.59v8.8h-17.59z" fill="#fbbc04" transform="matrix(.5 -.8660254 .8660254 .5 -8.65 25.87)"/><path d="m35.09 25.85-8.8-15.24a4.4 4.4 0 1 0 -7.62 4.39l8.8 15.24a4.4 4.4 0 1 0 7.62-4.4z" fill="#4285f4"/><circle cx="13.68" cy="28.05" fill="#34a853" r="4.4"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Google Ads</h4> <div class="highlights-module__description"><p>Gain deeper insights into how users from your Google Ads campaigns engage with your site.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="data-studio icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>data-studio icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m31.78 28h-9.35a3.29 3.29 0 0 0 -3.53 3.27 3.25 3.25 0 0 0 3.53 3.27h9.35z" fill="#669df6"/><ellipse cx="31.78" cy="31.24" fill="#1a73e8" rx="3.22" ry="3.27"/><path d="m22.13 19.27h-9.35a3.29 3.29 0 0 0 -3.53 3.27 3.25 3.25 0 0 0 3.53 3.27h9.35z" fill="#669df6"/><ellipse cx="22.13" cy="22.54" fill="#1a73e8" rx="3.22" ry="3.27"/><path d="m31.78 10.57h-9.35a3.29 3.29 0 0 0 -3.53 3.27 3.25 3.25 0 0 0 3.53 3.27h9.35z" fill="#669df6"/><ellipse cx="31.78" cy="13.84" fill="#1a73e8" rx="3.22" ry="3.27"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Data Studio</h4> <div class="highlights-module__description"><p>Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="optimize icon" class="gmp-circle-icon gmp-circle-icon--white highlights-module__icon"> <title>optimize icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <rect width="45" height="45" fill="#ffffff"/><g transform="matrix(1.18, 0, 0, 1.18, -10, 1)"><path d="m26.47 22.89a3.61 3.61 0 0 0 -3.65-3.52h-9.4v7h6.09v5.92a3.46 3.46 0 0 0 3.26 3.71h.13a3.61 3.61 0 0 0 3.58-3.65z" fill="#b366f6"/><circle cx="13.37" cy="22.93" fill="#8430ce" r="3.56"/><path d="m35.15 13.45a3.58 3.58 0 0 0 -3.58-3.54h-9.57a3.58 3.58 0 0 0 0 7.09h6.16v5.92a3.52 3.52 0 0 0 7 .29q0-.14 0-.29z" fill="#c58af8"/></g> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Optimize</h4> <div class="highlights-module__description"><p>Create custom site experiences using the audiences you’ve already created in Analytics.</p></div> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="product: analytics: overview" data-g-action="see all integrations" data-g-label="designed to work together" href="/web/20210620235345/https://marketingplatform.google.com/about/analytics-360/features/#integrations" title="See all integrations" class="h-c-link gmp-link">See all integrations</a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-xl"> <div class="compare-module"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--6 h-c-grid__col-l--4 h-c-grid__col--offset-1 compare-module__header"> <h3 class="h-c-headline h-c-headline--one">Find a solution that fits.</h3> <p class="h-c-tile__description">Analytics offers small business and enterprise solutions to help you see what’s working and fix what’s not.</p> <p> <a data-g-event="product: analytics: overview" data-g-action="compare versions" data-g-label="find a solution that fits" href="/web/20210620235345/https://marketingplatform.google.com/about/analytics/compare/" title="Compare versions" class="h-c-link h-c-link--internal gmp-link">Compare versions</a></p> </div> <div class="h-c-grid__col h-c-grid__col-l--7 compare-module__cards"> <div class="product-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="carousel-tile" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item product-card"> <div class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height product-card--active"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="analytics_icon_svg" data-name="analytics_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="analytics icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_analytics</title> <path class="yellow-1" d="M45.26,41.65a5.85,5.85,0,0,1-6.54,5.84,6,6,0,0,1-5.12-6.08V6.59A6,6,0,0,1,38.73.51a5.85,5.85,0,0,1,6.53,5.84Z"/><path class="yellow-2" d="M8.57,35.88a5.83,5.83,0,1,1-5.83,5.83A5.83,5.83,0,0,1,8.57,35.88ZM23.91,18.21a6,6,0,0,0-5.67,6.13V40c0,4.25,1.87,6.83,4.61,7.38a5.84,5.84,0,0,0,7-5.74V24.07A5.85,5.85,0,0,0,23.91,18.21Z"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Analytics</h4> <p class="h-c-tile__description">Get a complete view of your customers for better insights to grow your business — for free.</p> </div> </div> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="product: analytics: overview" data-g-action="product tile: analytics 360" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210620235345/https://marketingplatform.google.com/about/analytics-360/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="analytics_icon_svg" data-name="analytics_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="analytics icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_analytics</title> <path class="yellow-1" d="M45.26,41.65a5.85,5.85,0,0,1-6.54,5.84,6,6,0,0,1-5.12-6.08V6.59A6,6,0,0,1,38.73.51a5.85,5.85,0,0,1,6.53,5.84Z"/><path class="yellow-2" d="M8.57,35.88a5.83,5.83,0,1,1-5.83,5.83A5.83,5.83,0,0,1,8.57,35.88ZM23.91,18.21a6,6,0,0,0-5.67,6.13V40c0,4.25,1.87,6.83,4.61,7.38a5.84,5.84,0,0,0,7-5.74V24.07A5.85,5.85,0,0,0,23.91,18.21Z"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Analytics 360</h4> <p class="h-c-tile__description">Get a complete view of your audience with advanced tools for deeper insights.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210620235345im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> </ul> <div class="h-c-carousel__paginate glue-pagination-previous"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-previous data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-left" alt> <use xlink:href="/web/20210620235345im_/https://marketingplatform.google.com/about/#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> <div class="h-c-carousel__paginate glue-pagination-next"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-next data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg 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</div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> Mumzworld reaches a 300% return on ad spend with Google Analytics. </h3> <div class="h-u-mb-std two-column-tout__description"> <p>Mumzworld used Analytics to gain insight into their return on advertising investment and make sense of their retail data to improve product availability. The result was a 300% return on ad spend.</p> </div> <a data-g-event="product: analytics: overview" data-g-action="resource featured: case study" data-g-label="resource: mumzworld reaches a 300 percent return on ad spend with google analytics" data-g-restype="case study" data-g-resproduct="analytics" href="/web/20210620235345/https://marketingplatform.google.com/about/resources/mumzworld-reaches-return-on-ad-spend-with-analytics/" title="Read more" class="h-c-link h-c-link--internal gmp-link">Read more</a> </div> <div class="h-c-grid__col h-c-grid__col-l--6 h-c-grid__col--align-middle"> <div class="two-column-tout__image"> <picture> <source media="(max-width: 767px)" srcset="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/3ZxTD36Scy4GGUdSNz-3wZZsdbTbowR6mPZpotUIBpbyfY5VbKIM46yM16v_BGEpCsj8B3-b01fWDpUedeWN2qA19uODW1rRUs3sfzw=s480 1x, https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/ivo3vpR4iQ9cjPgcR5529Watw4WujZE3fD0-EazLAXUrvCDVpQW7KaG_N6orMNIWDQOGLzbGZgPpvw6mYmUKpYtmEHjE3ThuPCAj4Q=s960 2x"> <source media="(min-width: 768px)" srcset="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/JNEkXojKB0w2lmlrR2rteKdexLXbciKiNnJax-vcPWiUGb1u9KOmgNE6yPk_0ujFPnQcWniNfv3OY4pFvfOK7zS9SQY4Up42R8f3lRI=s2500 1x, https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/VwKQU1NYBGc7CL0uQKzGu00GL-7qqEbSK-rSoF1wb6BvMNZXjfhQqd2ddXuki_e_iLjJSbOvfQ50FfmznRcf6aY1LwAK4v2NqJZDFg=s3000 2x"> <img src="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/JNEkXojKB0w2lmlrR2rteKdexLXbciKiNnJax-vcPWiUGb1u9KOmgNE6yPk_0ujFPnQcWniNfv3OY4pFvfOK7zS9SQY4Up42R8f3lRI=s2500" alt="Mumzworld reaches a 300% return on ad spend with Google Analytics." class="gmp-no-grab "> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Resources</h3> </div> </div> </div> </div> <div class="resource-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap"> <ul class="resource-card-set glue-carousel" data-glue-carousel data-glue-pagination="resource-carousel" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['analytics'], 'type': ['feature brief'] }"> <a data-g-event="product: analytics: overview" data-g-action="resource tile: feature brief" data-g-label="resource: get deeper insights with enhanced ecommerce" data-g-restype="feature brief" data-g-resproduct="analytics" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/web/20210620235345/https://marketingplatform.google.com/about/resources/analytics-enhanced-ecommerce-feature-brief/"> <div class="h-c-tile__header"> <img alt="Get deeper insights with Enhanced Ecommerce" srcset="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/lOT05b6-vi9vVYIXy9npLd8OGsu4PFoYvlV0lznVffVsCDx4expZbB_ynYMdGgu64lTE7rLECf1Ddyp0X82K69FonWxDdtaGjEpYfMs=w298-h170-p-nu-pa 1x, https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/lOT05b6-vi9vVYIXy9npLd8OGsu4PFoYvlV0lznVffVsCDx4expZbB_ynYMdGgu64lTE7rLECf1Ddyp0X82K69FonWxDdtaGjEpYfMs=w596-h340-p-nu-pa 2x" src="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/lOT05b6-vi9vVYIXy9npLd8OGsu4PFoYvlV0lznVffVsCDx4expZbB_ynYMdGgu64lTE7rLECf1Ddyp0X82K69FonWxDdtaGjEpYfMs=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Feature Brief</div> <h3 class="h-c-tile__headline">Get deeper insights with Enhanced Ecommerce</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['analytics'], 'type': ['product overview'] }"> <a data-g-event="product: analytics: overview" data-g-action="resource tile: product overview" data-g-label="resource: analytics" data-g-restype="product overview" data-g-resproduct="analytics" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/web/20210620235345/https://marketingplatform.google.com/about/resources/analytics-product-overview/"> <div class="h-c-tile__header"> <img alt="Analytics" 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class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['analytics-360', 'optimize-360', 'surveys-360', 'tag-manager-360', 'data-studio'], 'type': ['report'] }"> <a data-g-event="product: analytics: overview" data-g-action="resource tile: report" data-g-label="resource: data driven transformations: using insights to rethink the customer journey" data-g-restype="report" data-g-resproduct="analytics 360, optimize 360, surveys 360, tag manager 360, data studio" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/web/20210620235345/https://marketingplatform.google.com/about/resources/data-driven-transformations-rethink-the-customer-journey/"> <div class="h-c-tile__header"> <img alt="Data-driven transformations: Using insights to rethink the customer journey" srcset="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/BsIa50X5t5J7mj4KUhfIrcdJkYtzJy5sn7LZVX1_ET128r9_IqXWxfd6swcaCEDWP_r2MglSr3HMmz7wCTqO07STJbFHX56MiZFXsw=w298-h170-p-nu-pa 1x, https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/BsIa50X5t5J7mj4KUhfIrcdJkYtzJy5sn7LZVX1_ET128r9_IqXWxfd6swcaCEDWP_r2MglSr3HMmz7wCTqO07STJbFHX56MiZFXsw=w596-h340-p-nu-pa 2x" src="https://web.archive.org/web/20210620235345im_/https://lh3.googleusercontent.com/BsIa50X5t5J7mj4KUhfIrcdJkYtzJy5sn7LZVX1_ET128r9_IqXWxfd6swcaCEDWP_r2MglSr3HMmz7wCTqO07STJbFHX56MiZFXsw=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Report</div> <h3 class="h-c-tile__headline">Data-driven transformations: Using insights to rethink the customer journey</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read 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