Google Tag Manager | Google Developers

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clearfix devsite-no-page-title"> <section class="devsite-landing-row devsite-landing-row-3-up" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="web-api" data-text="Web API" class="hide-from-toc no-link" tabindex="0"> Web API </h3> <div class="devsite-landing-row-item-description-content"> <p>Use Google Tag Manager to manage tags (such as measurement and marketing optimization JavaScript tags) on your site. Without editing your site code, you use GTM user interface to add and update Google Ads, Google Analytics, Floodlight, and non-Google tags. This reduces errors and allows you to to deploy tags on your site quickly.</p> <div class="devsite-landing-row-item-buttons"> <a class="button button-white" href="/web/20210719165532/https://developers.google.com/tag-manager/quickstart">Get started for web sites</a> </div> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="mobile-apis" data-text="Mobile APIs" class="hide-from-toc no-link" tabindex="0"> Mobile APIs </h3> <div class="devsite-landing-row-item-description-content"> <p>Use Google Tag Manager to manage analytics and advertising tools in your apps without having to rebuild and resubmit the applications' binaries to the app marketplaces.</p> <div class="devsite-landing-row-item-buttons"> <a class="button button-white" href="/web/20210719165532/https://developers.google.com/tag-manager/android">Get started for Android</a> <a class="button button-white" href="/web/20210719165532/https://developers.google.com/tag-manager/ios">Get started for <span class="preserve-case">iOS</span></a> </div> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="templates" data-text="Templates" class="hide-from-toc no-link" tabindex="0"> Templates </h3> <div class="devsite-landing-row-item-description-content"> <p>Build your own tag and variable templates in Google Tag Manager. Submit templates to the Community Template Gallery and make them available worldwide.</p> <div class="devsite-landing-row-item-buttons"> <a class="button button-white" href="/web/20210719165532/https://developers.google.com/tag-manager/templates">Quick start guide</a> <a class="button button-white" href="/web/20210719165532/https://developers.google.com/tag-manager/templates/gallery">Submit templates to the Community Template Gallery</a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="devsite-landing-row devsite-landing-row-3-up" header-position="top"> <div class="devsite-landing-row-inner"> <div class="devsite-landing-row-group"> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="rest-api" data-text="REST API" class="hide-from-toc no-link" tabindex="0"> REST API </h3> <div class="devsite-landing-row-item-description-content"> <p>The Google Tag Manager API provides access to Google Tag Manager configuration data for an authorized user. Use the API to manage accounts, containers and container versions, tags, rules, triggers, variables, and user permissions.</p> <div class="devsite-landing-row-item-buttons"> <a class="button button-white" href="/web/20210719165532/https://developers.google.com/tag-manager/api/v2/devguide">Get started with the REST API</a> </div> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="resources" data-text="Resources" class="hide-from-toc no-link" tabindex="0"> Resources </h3> <div class="devsite-landing-row-item-description-content"> <p>For more information about the features and benefits of Google Tag Manager:</p> <ul> <li>Visit the Google Tag Manager product site.</li> <li>View the Google Tag Manager technical factsheet.</li> <li>Visit the Google Tag Manager help center</li> </ul> <div class="devsite-landing-row-item-buttons"> <a class="button button-white" href="//web.archive.org/web/20210719165532/https://www.google.com/tagmanager/">Product site</a> <a class="button button-white" href="/web/20210719165532/https://developers.google.com/tag-manager/pdfs/google-tag-manager-technical-factsheet.pdf">Technical factsheet</a> <a class="button button-white" href="https://web.archive.org/web/20210719165532/https://support.google.com/tagmanager/">Help center</a> <a class="button button-white" href="https://web.archive.org/web/20210719165532/https://support.google.com/tagmanager/community">Help community</a> </div> </div> </div> </div> </div> <div class="devsite-landing-row-item devsite-landing-row-item-no-media" description-position="bottom"> <div class="devsite-landing-row-item-description"> <div class="devsite-landing-row-item-body"> <h3 id="server-side-tagging" data-text="Server-side tagging" class="hide-from-toc no-link" tabindex="0"> Server-side tagging </h3> <div class="devsite-landing-row-item-description-content"> <p>Server-side tagging allows you to move tag instrumentation off of your website or app and into the Cloud. 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