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Reclaiming a voice: how AI helped a CEO speak again | ElevenLabs

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disabled:cursor-not-allowed bg-dark text-default effect-focus-light data-[state=active]:bg-overlay-darker w-fit h-24 f-ui-04 px-12 hover:bg-overlay-darker" href="/blog?category=impact">Impact</a></div><h1 class="f-heading-02">Reclaiming a voice: how AI helped a CEO speak again</h1><p class="f-description-03 mt-20 md:mt-12 xl:mt-20">AI technology restores Ben Baldanza鈥檚 communication abilities post-ALS diagnosis </p><time class="f-description-04 mt-12 text-light" dateTime="2024-06-07T16:37:25.000Z">Jun 7, 2024</time></div><div class="grid-col-span-12 lg:grid-col-span-10 lg:grid-col-start-2"><div class="relative overflow-hidden aspect-1x1 md:aspect-16x9 rounded-xl justify-center items-center flex bg-overlay-dark"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover" height="1440" loading="eager" sizes="(min-width: 900px) 75vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/5pcdabn1jxj-Reclaiming a voice_ how AI helped a CEO speak again.webp" width="2560"/></div></div></div><div class="container grid-layout mt-40"><div class="grid-col-span-12 relative h-[90px] overflow-hidden lg:grid-col-span-6 lg:grid-col-start-4"><div class="h-full" data-backgroundcolor="rgba(255, 255, 255, 1.0)" data-frameborder="no" data-height="90" data-playerurl="https://elevenlabs.io/player/index.html" data-publicuserid="8cb6f91dbb1d1b891d2cde8e21c96378281280fd9dac76faac4c7502f022075a" data-scrolling="no" data-textcolor="rgba(0, 0, 0, 1.0)" data-width="100%" id="elevenlabs-audionative-widget"></div></div></div><div class="blocks blocks-content pb-100 lg:pb-120 mt-40"><div class="block-el block-el-rich-text"><div class="rich-text grid-col-span-12 lg:grid-col-span-6 lg:grid-col-start-4"><p><a href="https://en.wikipedia.org/wiki/Ben_Baldanza"><span style="text-decoration: underline">Ben Baldanza</span></a>, the former CEO of Spirit Airlines, known for his dynamic leadership, faced a new challenge when diagnosed with ALS in 2022.</p><p>The disease progressively impaired his motor skills and significantly affected his speech, making his ongoing work as a board observer, teacher, writer, and podcaster a challenge. Rather than step back, Ben and his wife, Marcia Baldanza, went looking for AI solutions that could help preserve his voice as the disease progressed.聽</p><p>Collaborating with the nonprofit Bridging Voice and ElevenLabs, they aimed to recreate Ben's voice using samples from his time as a podcast host.</p><p>We used over 200 podcast episodes to create a professional AI clone of Ben鈥檚 voice that mirrored his original tone and clarity. This new voice debuted to much acclaim, allowing Ben to continue hosting his podcast with a voice his audience knows and loves.</p><p>To hear the difference, listen to this episode of Airline Confidential before Ben cloned his voice: </p></div></div><div class="block-el block-el-asset block-el-asset-code"><figure class="flex w-full"><div class="embeed relative w-full" style="aspect-ratio:600/152"><iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/0Wm91VSMrESq97Yrw6mK34?utm_source=generator&theme=0" width="100%" height="152" max-width="600" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe></div></figure></div><div class="block-el block-el-rich-text"><div class="rich-text grid-col-span-12 lg:grid-col-span-6 lg:grid-col-start-4"><p>And the episode that aired after Ben turned to ElevenLabs: </p></div></div><div class="block-el block-el-asset block-el-asset-code"><figure class="flex w-full"><div class="embeed relative w-full" style="aspect-ratio:600/152"><iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/1DVJURLYf1hxHPwvw0B33s?utm_source=generator&theme=0" width="100%" height="152" max-width="600" frameBorder="0" allowfullscreen="" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe></div></figure></div><div class="block-el block-el-rich-text"><div class="rich-text grid-col-span-12 lg:grid-col-span-6 lg:grid-col-start-4"><p>The feedback from the listeners has been overwhelmingly positive, with many expressing support for Ben's continued presence in the podcast. Importantly, Ben鈥檚 AI voice lets him not only maintain his professional roles but also enhances his daily interactions, giving him a tool to express himself authentically despite ALS.</p><p>Ben shared his excitement with our team, writing,<em> "Words can't express how thrilled I am with the voice clone you created for me. I've been telling everyone about this and shouting ElevenLabs' praises from the rooftops!"</em></p><p>Ben's story is another testament to the power of technology to profoundly contribute to people鈥檚 accessibility needs and wellbeing. His optimism and determination, coupled with innovative AI solutions, have allowed him to face his challenges head-on, continuing to lead a fulfilling life that inspires others.</p><p></p></div></div></div><div class="grid-layout grid-col-span-12 gap-y-0 container"><h2 class="f-heading-03 grid-col-span-12 text-balance lg:grid-col-span-9">Explore more</h2></div><div class="container grid-layout mt-40 lg:mt-60"><article class="card cursor-pointer relative group before:-bottom-12 grid-col-span-12 md:grid-col-span-6"><div class="overflow-hidden aspect-16x9 border rounded-xl flex justify-center items-center card-asset relative"><div class="inline-flex items-center flex-none justify-center whitespace-nowrap px-8 py-4 f-ui-04 rounded-full bg-default text-default absolute left-12 top-12 z-2">Product</div><div class="flex h-full w-full items-center justify-center effect-zoom-hover"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 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