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Brand guidelines and press kit | ElevenLabs
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hover:text-light effect-focus f-ui-04" href="/"><div class="flex h-[18px] w-140 items-center lg:h-20 lg:w-[155px]"><div style="height:20px"></div></div></a></div><ul class="flex items-center gap-x-8"><li><a class="inline-flex items-center justify-center whitespace-nowrap rounded-full effect-color disabled:cursor-not-allowed bg-inverse text-inverse effect-focus-light data-[state=active]:bg-darkest w-fit h-40 f-ui-03 px-16 hover:bg-darkest" href="https://elevenlabs.io/app/sign-up">Get started free</a></li></ul></div></div><div class="relative"><div class="mt-40 lg:mt-80"><div class="container grid-layout"><h1 class="f-heading-03 grid-col-span-12 lg:grid-col-span-6 lg:grid-col-start-4">Brand guidelines and press kit</h1></div></div><div aria-hidden="true" class="tracker-contextual-nav -mt-1 h-1 w-full"></div><div class="blocks blocks-content mt-64"><div class="block-el block-el-rich-text"><div class="rich-text grid-col-span-12 lg:grid-col-span-6 lg:grid-col-start-4"><p>This page provides essential guidance and assets for the correct use of ElevenLabs trademarks and copyrighted materials. It is designed for all external entities engaging with our brand. Adherence to these guidelines is crucial when incorporating ElevenLabs branding elements into third-party assets and materials, ensuring proper representation of our intellectual property.</p><h2>Logo</h2></div></div><div class="block-el block-el-asset block-el-asset-image"><figure class=""><div class="relative overflow-hidden rounded-xl flex justify-center items-center" style="aspect-ratio:1.4838709677419355"><img alt="ElevenLabs Logo" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 scale-[1.025]" height="620" loading="lazy" sizes="(min-width: 900px) 50vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/9trrmnj2sj8-logo-logo.svg" width="920"/></div></figure></div><div class="block-el block-el-rich-text"><div class="rich-text grid-col-span-12 lg:grid-col-span-6 lg:grid-col-start-4"><p><strong>Download</strong></p><ul class="bullet"><li value=1><a href="https://11labs-nonprd-15f22c1d.s3.eu-west-3.amazonaws.com/0b9cd3e1-9fad-4a5b-b3a0-c96b0a1f1d2b/elevenlabs-logo-black.png" rel="noopener noreferrer">ElevenLabs Logo black (PNG) 18.88 KB</a></li><li value=2><a href="https://11labs-nonprd-15f22c1d.s3.eu-west-3.amazonaws.com/0b9cd3e1-9fad-4a5b-b3a0-c96b0a1f1d2b/elevenlabs-logo-black.svg" rel="noopener noreferrer">ElevenLabs Logo black (SVG) 3.37 KB</a></li><li value=3><a href="https://11labs-nonprd-15f22c1d.s3.eu-west-3.amazonaws.com/0b9cd3e1-9fad-4a5b-b3a0-c96b0a1f1d2b/elevenlabs-logo-white.png" rel="noopener noreferrer">ElevenLabs Logo white (PNG) 19.5 KB</a></li><li value=4><a href="https://11labs-nonprd-15f22c1d.s3.eu-west-3.amazonaws.com/0b9cd3e1-9fad-4a5b-b3a0-c96b0a1f1d2b/elevenlabs-logo-white.svg" rel="noopener noreferrer">ElevenLabs Logo white (SVG) 3.37 KB</a></li><li value=5><a href="https://11labs-nonprd-15f22c1d.s3.eu-west-3.amazonaws.com/45748ad8-5ef9-4843-b060-c73caa462fb0/elevenlabs-logos.zip" rel="noopener noreferrer">Download all 40.07 KB</a></li></ul><p></p><h3>Clearance</h3><p>To ensure visual impact our logo needs to be surrounded by ample and unobstructed space. All communications must adhere to a minimum area of clearance, which is determined by the logo's size and is equal to its height.</p></div></div><div class="block-el block-el-asset block-el-asset-image"><figure class=""><div class="relative overflow-hidden rounded-xl flex justify-center items-center" style="aspect-ratio:1.4838709677419355"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 scale-[1.025]" height="620" loading="lazy" sizes="(min-width: 900px) 50vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/rg0lq8x9nic-logo-clearance.svg" width="920"/></div></figure></div><div class="block-el block-el-rich-text"><div class="rich-text grid-col-span-12 lg:grid-col-span-6 lg:grid-col-start-4"><h2>Symbol</h2><p>The visual shorthand for our brand is our 11 icon, constructed from two distinctively simple vertical lines. It abstracts the number eleven from our name while also subtly referencing the pause icon seen when listening to audio.</p></div></div><div class="block-el block-el-asset block-el-asset-image"><figure class=""><div class="relative overflow-hidden rounded-xl flex justify-center items-center" style="aspect-ratio:1.4838709677419355"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 scale-[1.025]" height="620" loading="lazy" sizes="(min-width: 900px) 50vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/fuwgg01fx2h-symbol.svg" width="920"/></div></figure></div><div class="block-el block-el-rich-text"><div class="rich-text grid-col-span-12 lg:grid-col-span-6 lg:grid-col-start-4"><p><strong>Download</strong></p><ul class="bullet"><li value=1><a href="https://11labs-nonprd-15f22c1d.s3.eu-west-3.amazonaws.com/a2ea339b-8b5e-41bb-b706-24eda8a4c9e3/elevenlabs-symbol.png" rel="noopener noreferrer">ElevenLabs Symbol (PNG) 13.01 KB</a></li><li value=2><a href="https://11labs-nonprd-15f22c1d.s3.eu-west-3.amazonaws.com/a2ea339b-8b5e-41bb-b706-24eda8a4c9e3/elevenlabs-symbol.svg" rel="noopener noreferrer">ElevenLabs Symbol (SVG) 209 B</a></li></ul><h3></h3><h2>What to avoid</h2></div></div><div class="block-el block-el-content-cards container grid-layout gap-y-80 block-el-content-cards-grid grid-cols-12"><article class="grid-col-span-12 flex flex-col gap-y-20 lg:gap-y-28 lg:grid-col-span-6"><h3 class="f-heading-05 order-1 lg:order-2">Stacked</h3><div class="relative overflow-hidden border rounded-xl flex justify-center items-center order-2 lg:order-1" style="aspect-ratio:1"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 scale-[1.025]" height="440" loading="lazy" sizes="(min-width: 900px) 33vw, (min-width: 600px) and (max-width: 900px) 50vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/ztrjeomgly-logo-avoid-lockup-1.svg" width="440"/></div><p class="f-body-01 order-3">Avoid stacking the wordmark as two separate words. Likewise, avoid altering the height of the 11 icon to match the wordmark's height.</p></article><article class="grid-col-span-12 flex flex-col gap-y-20 lg:gap-y-28 lg:grid-col-span-6"><h3 class="f-heading-05 order-1 lg:order-2">Shorthand</h3><div class="relative overflow-hidden border rounded-xl flex justify-center items-center order-2 lg:order-1" style="aspect-ratio:1"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 scale-[1.025]" height="440" loading="lazy" sizes="(min-width: 900px) 33vw, (min-width: 600px) and (max-width: 900px) 50vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/rsov3je08i-logo-avoid-lockup-2.svg" width="440"/></div><p class="f-body-01 order-3">We may occasionally use a shorthand in plain text, ensure that this is not reflected in any logo variants.</p></article><article class="grid-col-span-12 flex flex-col gap-y-20 lg:gap-y-28 lg:grid-col-span-6"><div class="relative overflow-hidden border rounded-xl flex justify-center items-center" style="aspect-ratio:1"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 scale-[1.025]" height="280" loading="lazy" sizes="(min-width: 900px) 33vw, (min-width: 600px) and (max-width: 900px) 50vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/1t1b6d4yb8i-logo-avoid-1.svg" width="280"/></div><p class="f-body-01 order-3">Don’t apply effects like drop shadows</p></article><article class="grid-col-span-12 flex flex-col gap-y-20 lg:gap-y-28 lg:grid-col-span-6"><div class="relative overflow-hidden border rounded-xl flex justify-center items-center" style="aspect-ratio:1"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 scale-[1.025]" height="280" loading="lazy" sizes="(min-width: 900px) 33vw, (min-width: 600px) and (max-width: 900px) 50vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/bd0kjh5y7g-logo-avoid-2.svg" width="280"/></div><p class="f-body-01 order-3">Don’t apply strokes or outlines</p></article><article class="grid-col-span-12 flex flex-col gap-y-20 lg:gap-y-28 lg:grid-col-span-6"><div class="relative overflow-hidden border rounded-xl flex justify-center items-center" style="aspect-ratio:1"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 scale-[1.025]" height="280" loading="lazy" sizes="(min-width: 900px) 33vw, (min-width: 600px) and (max-width: 900px) 50vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/knho66klcl-logo-avoid-3.svg" width="280"/></div><p class="f-body-01 order-3">Don’t rotate or angle our logo</p></article><article class="grid-col-span-12 flex flex-col gap-y-20 lg:gap-y-28 lg:grid-col-span-6"><div class="relative overflow-hidden border rounded-xl flex justify-center items-center" style="aspect-ratio:1"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 scale-[1.025]" height="280" loading="lazy" sizes="(min-width: 900px) 33vw, (min-width: 600px) and (max-width: 900px) 50vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/eojxoscets8-logo-avoid-4.svg" width="280"/></div><p class="f-body-01 order-3">Don’t apply color</p></article><article class="grid-col-span-12 flex flex-col gap-y-20 lg:gap-y-28 lg:grid-col-span-6"><div class="relative overflow-hidden border rounded-xl flex justify-center items-center" style="aspect-ratio:1"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 scale-[1.025]" height="280" loading="lazy" sizes="(min-width: 900px) 33vw, (min-width: 600px) and (max-width: 900px) 50vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/i8o7a9ka8zo-logo-avoid-5.svg" width="280"/></div><p class="f-body-01 order-3">Don’t stretch or deform it</p></article><article class="grid-col-span-12 flex flex-col gap-y-20 lg:gap-y-28 lg:grid-col-span-6"><div class="relative overflow-hidden border rounded-xl flex justify-center items-center" style="aspect-ratio:1"><img alt="" class="w-full h-full transition-all duration-700 ease-out-slow transform-gpu object-cover opacity-0 scale-[1.025]" height="280" loading="lazy" sizes="(min-width: 900px) 33vw, (min-width: 600px) and (max-width: 900px) 50vw, 100vw" src="https://eleven-public-cdn.elevenlabs.io/payloadcms/8e4scpx8fi-logo-avoid-6.svg" width="280"/></div><p class="f-body-01 order-3">Don’t recreate the logo in other fonts</p></article></div><div class="block-el block-el-rich-text"><div class="rich-text grid-col-span-12 lg:grid-col-span-6 lg:grid-col-start-4"><p>Also avoid...</p><p><strong>Eleven Labs</strong> — With a space between Eleven and Labs<br><strong>Elevenlabs</strong> — Without a capitalised L<br><strong>elevenlabs</strong> — With lowercase E and L<br><strong>ELEVENLABS</strong> — In all caps<br><strong>IIElevenLabs</strong> — Using captialized I’s to recreate the 11 icon<br><strong>11ElevenLabs</strong> — Using 11 to recreate the 11 icon</p><h2><br></h2></div></div></div><div aria-hidden="true" class="absolute inset-x-0 bottom-[50vh] h-1 w-full"></div></div></div></div><div class="relative mt-60 lg:mt-120"><div class="absolute top-1/2 -mt-40 h-[414px] w-full -translate-y-1/2"><div class="relative h-full w-full"><div style="position:relative;width:100%;height:100%;overflow:hidden;pointer-events:auto" class="absolute inset-0 transition-opacity duration-1000 ease-in-out opacity-0"><div style="width:100%;height:100%"><canvas style="display:block"></canvas></div></div></div></div><div class="container flex justify-center"><div class="w-10-cols md:w-6-cols lg:w-5-cols xl:w-4-cols"><div class="shadow-blur flex flex-col items-center justify-between gap-20 rounded-xl bg-overlay-lightest px-40 py-60 transition-all duration-300 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