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13.6832L6.87504 18.3165M12.775 4.02484C12.775 4.64984 12.525 5.24984 12.0834 5.6915C11.6417 6.13317 11.0417 6.38317 10.4167 6.38317C9.79171 6.38317 9.19171 6.13317 8.75004 5.6915C8.30837 5.24984 8.05837 4.64984 8.05837 4.02484C8.05837 3.39984 8.30837 2.79984 8.75004 2.35817C9.19171 1.9165 9.79171 1.6665 10.4167 1.6665C11.0417 1.6665 11.6417 1.9165 12.0834 2.35817C12.525 2.79984 12.775 3.39984 12.775 4.02484Z"></path></svg></button><button class="btn btn--icon btn--ui header__nav-toggle" type="button" aria-label="Navigation toggle" aria-pressed="false"><svg class="sprite-icon" id="dotsVertical"><use href="/_next/static/media/sprite.1d288c2a.svg#dotsVertical"></use></svg></button></div></div></header><main class="main main--node-case_study" id="maincontent"><div class="hero-case-study"><div class="hero-case-study__container container"><div class="hero-case-study__back"><a class="link" href="/work"><svg class="sprite-icon" id="arrowLeft"><use href="/_next/static/media/sprite.1d288c2a.svg#arrowLeft"></use></svg>All Work</a></div><div class="hero-case-study__logo"><div class="media__content image__wrapper"><img alt="Acoustic Logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Facoustic.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Facoustic.webp&w=3840&q=75"/></div></div><h1 class="typography typography--h1 typography--normal typography--sm hero-case-study__field_headline">Reimagining the B2B web experience for a challenger digital experience platform</h1><div class="hero-case-study__img"><img alt="Woman in a pool sitting on an inner tube float " title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Facoustic-thumb.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Facoustic-thumb.webp&w=3840&q=75"/></div><ul class="hero-case-study__highlights big"><li>Evolved the brand</li><li>Built new site on Acoustic’s own DXP</li><li>Implemented personalization</li></ul></div></div><section class="logo-wall"><div class="logo-wall__header"><div class="container"><h2 class="typography typography--h2 typography--label">All Work</h2></div></div><ul class="logo-wall__container container"><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--mimecast"><a class="logo-wall__logo-container" aria-label="Mimecast" href="/work/mimecast"><div class="media__content image__wrapper"><img alt="Mimecast Logo Knockout" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2Fmimecast-white_1x_0.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2Fmimecast-white_1x_0.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--meta"><a class="logo-wall__logo-container" aria-label="Meta" href="/work/meta"><div class="media__content image__wrapper"><img alt="Meta Logo White" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-07%2Flogo-meta-white%2520%25281%2529.webp&w=3840&q=75 1x" 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style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--hood"><a class="logo-wall__logo-container" aria-label="Hood" href="/work/hood"><div class="media__content image__wrapper"><img alt="Hood knockout logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhood-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhood-knockout.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--mandiant"><a class="logo-wall__logo-container" aria-label="Mandiant" href="/work/mandiant"><div class="media__content image__wrapper"><img alt="Mandiant knockout logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmandiant-knockout-logo.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmandiant-knockout-logo.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--go-rving"><a class="logo-wall__logo-container" aria-label="Go RVing" href="/work/go-rving"><div class="media__content image__wrapper"><img alt="GO RVing Logo White" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fgo-rving-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fgo-rving-knockout.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--csl-seqirus"><a class="logo-wall__logo-container" aria-label="CSL Seqirus" href="/work/csl-seqirus"><div class="media__content image__wrapper"><img alt="CSL-Seqirus Logo in black and white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fcsl-seqirus-knockout_0.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fcsl-seqirus-knockout_0.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--motional-"><a class="logo-wall__logo-container" aria-label="Motional " href="/work/motional"><div class="media__content image__wrapper"><img alt="Motional Logo in black and white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmotional-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmotional-knockout.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--terminix"><a class="logo-wall__logo-container" aria-label="Terminix" href="/work/terminix"><div class="media__content image__wrapper"><img alt="Terminix logo white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fterminix-knockout.webp&w=3840&q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fterminix-knockout.webp&w=3840&q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--acoustic"><div class="logo-wall__logo-container" href="/work/acoustic" aria-label="Acoustic"><div class="media__content image__wrapper"><img alt="White Acoustic Logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Facoustic-knockout.webp&w=3840&q=75 1x" 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