CINXE.COM

athenahealth brand campaign and AR tradeshow exhibit | Genuine

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><title>athenahealth brand campaign and AR tradeshow exhibit | Genuine</title><meta property="description" content="Genuine served as the digital and social AOR for athenahealth. Learn about our augmented reality experience and thought leadership content hub."/><meta property="keywords" content=""/><meta property="og:title" content="Genuine is a Digital Experience Agency / Marketing, Websites, Branding"/><meta property="og:site_name" content="athenahealth brand campaign and AR tradeshow exhibit | Genuine"/><meta property="og:description" content="Genuine is a Digital Experience Agency / Marketing, Websites, Branding"/><meta property="og:url"/><meta property="og:image" content="https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/sites/default/files/2023-12/Bluesite-SocialShare-1024x768.png"/><meta property="og:image:alt" content="athenahealth brand campaign and AR tradeshow exhibit | Genuine"/><meta property="twitter:card" content="https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/sites/default/files/2023-12/Bluesite-SocialShare-1024x768.png"/><meta property="twitter:domain"/><meta property="twitter:title" content="athenahealth brand campaign and AR tradeshow exhibit | Genuine"/><meta property="twitter:image" content="https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/sites/default/files/2023-12/Bluesite-SocialShare-1024x768.png"/><meta property="twitter:image:alt" content="athenahealth brand campaign and AR tradeshow exhibit | Genuine"/><link rel="canonical"/><meta name="color-scheme" content="light dark"/><meta name="next-head-count" content="18"/><link rel="preconnect" href="https://www.googletagmanager.com"/><link rel="icon" href="/favicon.ico" sizes="any"/><script id="google-analytics" type="text/javascript" async="">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-3HHS')</script><meta name="google-site-verification" content="Ei5lViJWkkxA2iJrlhMq5Myi6k7ZAycOo6rR-LkTPA4"/><link data-next-font="size-adjust" rel="preconnect" href="/" crossorigin="anonymous"/><link rel="preload" href="/_next/static/css/d3bbcb3727301903.css" as="style"/><link rel="stylesheet" href="/_next/static/css/d3bbcb3727301903.css" data-n-g=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js"></script><script src="/_next/static/chunks/webpack-cb8b1ecd2e75f3b1.js" defer=""></script><script src="/_next/static/chunks/framework-fae63b21a27d6472.js" defer=""></script><script src="/_next/static/chunks/main-c379b48138cf9870.js" defer=""></script><script src="/_next/static/chunks/pages/_app-b6c7c8f759ddf20a.js" defer=""></script><script src="/_next/static/chunks/913-2a141d92475ca3ed.js" defer=""></script><script src="/_next/static/chunks/311-4a5d643171ca43b0.js" defer=""></script><script src="/_next/static/chunks/675-d3ebc23ed35e922d.js" defer=""></script><script src="/_next/static/chunks/16-7f2e47e97897d28d.js" defer=""></script><script src="/_next/static/chunks/901-1c7089606992031d.js" defer=""></script><script src="/_next/static/chunks/pages/%5B...slug%5D-60589a48c75a8d6b.js" defer=""></script><script src="/_next/static/K1x88twMxCYLSTys33zHb/_buildManifest.js" defer=""></script><script src="/_next/static/K1x88twMxCYLSTys33zHb/_ssgManifest.js" defer=""></script></head><body><a class="skip-link" href="#maincontent">Skip to main content</a><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-3HHS" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><div id="__next"><div style="background-color:var(--color-bg-primary)"><header class="header"><div class="container header__container"><a class="btn btn--icon btn--logo header__logo" aria-label="Genuine home link" href="/"><svg xmlns="http://www.w3.org/2000/svg" width="1775" height="325" class="wordmark" viewBox="0 0 182 33"><path class="wordmark__g" fill="currentColor" d="M18.7,20.8h13.9c0.2-1.2,0.3-2.4,0.3-3.7l0-1H18.7V20.8z M17.7,27.9c-2.3,0-4.4-0.5-6.3-1.5 c-1.9-1-3.4-2.4-4.4-4.2c-1.1-1.8-1.6-3.7-1.6-5.7c0-1.9,0.5-3.8,1.5-5.5c1-1.7,2.5-3.1,4.4-4.1c3.4-1.8,7.2-2.1,11.2-0.4 c1.8,0.8,3.5,1.9,5,3.4l0.7,0.6L31.7,7L31,6.3c-2.1-2-4.3-3.5-6.6-4.4c-2.3-0.9-4.7-1.4-7.2-1.4c-3.2,0-6,0.7-8.5,2.1 C6.1,4,4.1,6,2.7,8.4c-1.4,2.5-2.2,5.2-2.2,8.1c0,3.9,1.3,7.3,3.8,10.3c3.3,3.8,7.8,5.7,13.3,5.7c4.6,0,8.4-1.4,11.1-4.2 c0.8-0.8,1.5-1.7,2.1-2.7h-6.3C22.7,27.1,20.5,27.9,17.7,27.9z"></path><path fill="currentColor" class="wordmark__enuine" d="M80.1,1.2h5v29.5v0v0L60.3,7.9V1.2 l19.8,18.1V1.2z M111.3,18.9c0,2-0.8,3.8-2.3,5.3c-1.5,1.5-3.2,2.2-5.3,2.2c-2.1,0-3.9-0.7-5.4-2.2c-1.4-1.4-2.2-3.2-2.2-5.3V1.2 h-5v17.6c0,3.4,1.2,6.5,3.7,8.9c2.5,2.5,5.4,3.7,8.9,3.7c3.4,0,6.5-1.2,8.9-3.7c2.5-2.5,3.7-5.4,3.7-8.9V1.1h-5L111.3,18.9 L111.3,18.9z M37,31.8h18.2v-4.7H41.7v-8.5h13.5v-4.7H41.7V5.9h13.6V1.2H37V31.8z M122.4,31.7h4.8V1.1h-4.8V31.7z M181.4,5.9V1.1 H163v30.6h18.2V27h-13.5v-8.4h13.5v-4.7h-13.5v-8H181.4z M133.2,1.4L133.2,1.4v30.3h5V12.9L158,30.9v-6.7L133.2,1.4L133.2,1.4z"></path><path class="wordmark__dot-one" fill="currentColor" d="M60.3,26.9c0-2.2,1.8-4,4-4c2.2,0,4,1.8,4,4c0,2.2-1.8,4-4,4C62.1,30.8,60.3,29,60.3,26.9z"></path><path class="wordmark__dot-two" fill="currentColor" d="M150.1,5.1c0-2.2,1.8-4,4-4c2.2,0,4,1.8,4,4c0,2.2-1.8,4-4,4C151.8,9.1,150.1,7.3,150.1,5.1z"></path></svg></a><div class="header__toggles"><button class="btn btn--icon btn--ui header__a11y-toggle" type="button" aria-label="Accessibility toggle" aria-pressed="false"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round" d="M17.5 7.6915C17.5 7.6915 13.325 9.4665 10.4167 9.4665C7.50837 9.4665 3.33337 7.6915 3.33337 7.6915M10.4167 10.0498V11.7665M10.4167 11.7665C10.4167 12.4498 10.6084 13.1082 10.975 13.6832L13.9584 18.3165M10.4167 11.7665C10.4167 12.4498 10.225 13.1082 9.85837 13.6832L6.87504 18.3165M12.775 4.02484C12.775 4.64984 12.525 5.24984 12.0834 5.6915C11.6417 6.13317 11.0417 6.38317 10.4167 6.38317C9.79171 6.38317 9.19171 6.13317 8.75004 5.6915C8.30837 5.24984 8.05837 4.64984 8.05837 4.02484C8.05837 3.39984 8.30837 2.79984 8.75004 2.35817C9.19171 1.9165 9.79171 1.6665 10.4167 1.6665C11.0417 1.6665 11.6417 1.9165 12.0834 2.35817C12.525 2.79984 12.775 3.39984 12.775 4.02484Z"></path></svg></button><button class="btn btn--icon btn--ui header__nav-toggle" type="button" aria-label="Navigation toggle" aria-pressed="false"><svg class="sprite-icon" id="dotsVertical"><use href="/_next/static/media/sprite.1d288c2a.svg#dotsVertical"></use></svg></button></div></div></header><main class="main main--node-case_study" id="maincontent"><div class="hero-case-study"><div class="hero-case-study__container container"><div class="hero-case-study__back"><a class="link" href="/work"><svg class="sprite-icon" id="arrowLeft"><use href="/_next/static/media/sprite.1d288c2a.svg#arrowLeft"></use></svg>All Work</a></div><div class="hero-case-study__logo"><div class="media__content image__wrapper"><img alt="Athenahealth logo in color" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fathena-health.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fathena-health.webp&amp;w=3840&amp;q=75"/></div></div><h1 class="typography typography--h1 typography--normal typography--sm hero-case-study__field_headline">Elevating the benefits of a one-of-a-kind platform</h1><div class="hero-case-study__img"><img alt="AI paper stack with caption &quot;stack it 20 feet high&quot;" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fathena-thumb.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fathena-thumb.webp&amp;w=3840&amp;q=75"/></div><ul class="hero-case-study__highlights big"><li>Served as Digital + Social AOR</li><li>Developed augmented reality experience for live events</li><li>Built thought leadership content hub</li></ul></div></div><section class="logo-wall"><div class="logo-wall__header"><div class="container"><h2 class="typography typography--h2 typography--label">All Work</h2></div></div><ul class="logo-wall__container container"><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--mimecast"><a class="logo-wall__logo-container" aria-label="Mimecast" href="/work/mimecast"><div class="media__content image__wrapper"><img alt="Mimecast Logo Knockout" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2Fmimecast-white_1x_0.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2Fmimecast-white_1x_0.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--meta"><a class="logo-wall__logo-container" aria-label="Meta" href="/work/meta"><div class="media__content image__wrapper"><img alt="Meta Logo White" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-07%2Flogo-meta-white%2520%25281%2529.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-07%2Flogo-meta-white%2520%25281%2529.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--genuine"><a class="logo-wall__logo-container" aria-label="Genuine" href="/work/genuine-brand"><div class="media__content image__wrapper"><img alt="Genuine logo in a white color" title="" loading="lazy" width="181" height="32" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-04%2FLogo-blue-white-small.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-04%2FLogo-blue-white-small.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-04%2FLogo-blue-white-small.png&amp;w=384&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--heluva-good!"><a class="logo-wall__logo-container" aria-label="Heluva Good!" href="/work/heluva-good"><div class="media__content image__wrapper"><img alt="Heluva Good! logo in white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-02%2FHeluvaGood-white%2520%25284%2529_0.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-02%2FHeluvaGood-white%2520%25284%2529_0.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--hood"><a class="logo-wall__logo-container" aria-label="Hood" href="/work/hood"><div class="media__content image__wrapper"><img alt="Hood knockout logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhood-knockout.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhood-knockout.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--mandiant"><a class="logo-wall__logo-container" aria-label="Mandiant" href="/work/mandiant"><div class="media__content image__wrapper"><img alt="Mandiant knockout logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmandiant-knockout-logo.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmandiant-knockout-logo.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--go-rving"><a class="logo-wall__logo-container" aria-label="Go RVing" href="/work/go-rving"><div class="media__content image__wrapper"><img alt="GO RVing Logo White" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fgo-rving-knockout.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fgo-rving-knockout.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--csl-seqirus"><a class="logo-wall__logo-container" aria-label="CSL Seqirus" href="/work/csl-seqirus"><div class="media__content image__wrapper"><img alt="CSL-Seqirus Logo in black and white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fcsl-seqirus-knockout_0.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fcsl-seqirus-knockout_0.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--motional-"><a class="logo-wall__logo-container" aria-label="Motional " href="/work/motional"><div class="media__content image__wrapper"><img alt="Motional Logo in black and white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmotional-knockout.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fmotional-knockout.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--terminix"><a class="logo-wall__logo-container" aria-label="Terminix" href="/work/terminix"><div class="media__content image__wrapper"><img alt="Terminix logo white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fterminix-knockout.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fterminix-knockout.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--acoustic"><a class="logo-wall__logo-container" aria-label="Acoustic" href="/work/acoustic"><div class="media__content image__wrapper"><img alt="White Acoustic Logo" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Facoustic-knockout.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Facoustic-knockout.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--welch&#x27;s"><a class="logo-wall__logo-container" aria-label="Welch&#x27;s" href="/work/welchs"><div class="media__content image__wrapper"><img alt="Welch&#x27;s logo in white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fwelchs-knockout.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fwelchs-knockout.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--hae"><a class="logo-wall__logo-container" aria-label="HAE" href="/work/hae"><div class="media__content image__wrapper"><img alt="HAE logo white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhae-knockout_0.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fhae-knockout_0.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--athenahealth"><div class="logo-wall__logo-container" href="/work/athenahealth" aria-label="athenahealth"><div class="media__content image__wrapper"><img alt="Athenahealth logo in black and white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fathena-health-knockout.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fathena-health-knockout.webp&amp;w=3840&amp;q=75"/></div></div></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--ul"><a class="logo-wall__logo-container" aria-label="UL" href="/work/ul"><div class="media__content image__wrapper"><img alt="Ul logo white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Ful-knockout.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Ful-knockout.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--oxfam"><a class="logo-wall__logo-container" aria-label="Oxfam" href="/work/oxfam"><div class="media__content image__wrapper"><img alt="Oxfam logo in white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-01%2Flogo-oxfam-white.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-01%2Flogo-oxfam-white.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--thirty-one"><a class="logo-wall__logo-container" aria-label="Thirty-One" href="/work/thirty-one"><div class="media__content image__wrapper"><img alt="Thirty-One Logo white" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-01%2Flogo-thirty-one-white.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-01%2Flogo-thirty-one-white.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--truth-initiative"><a class="logo-wall__logo-container" aria-label="Truth Initiative" href="/work/truth-initiative"><div class="media__content image__wrapper"><img alt="Truth Initiative Logo White" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-04%2Fimg-truth-logo-white.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-04%2Fimg-truth-logo-white.webp&amp;w=3840&amp;q=75"/></div></a></article></li><li style="z-index:unset;transform:none"><article class="logo-wall__logo logo-wall__logo--link logo-wall__logo--ultragenyx"><a class="logo-wall__logo-container" aria-label="Ultragenyx" href="/work/ultragenyx"><div class="media__content image__wrapper"><img alt="Ultragenyx log knockout" title="" loading="lazy" width="NaN" height="NaN" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-06%2Flogo_ultragenyx_white_2x.webp&amp;w=3840&amp;q=75 1x" src="/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-06%2Flogo_ultragenyx_white_2x.webp&amp;w=3840&amp;q=75"/></div></a></article></li></ul></section></main><footer class="footer"><div class="footer__container container"><div class="footer__nav"><nav class="footer__nav-menu"><ul class="footer__nav-ul"><li class="footer__nav-li"><a class="link footer__nav-link dot" href="/about">About</a></li><li class="footer__nav-li footer__nav--li--active-trail"><a class="link footer__nav-link footer__nav-link--active dot" href="/work">Work</a></li><li class="footer__nav-li"><a class="link footer__nav-link dot" href="/offerings">Offerings</a></li><li class="footer__nav-li"><a class="link footer__nav-link dot" href="/culture">Culture</a></li><li class="footer__nav-li"><a class="link footer__nav-link dot" href="/thinking">Thinking</a></li><li class="footer__nav-li"><a class="link footer__nav-link dot" href="/careers">Careers</a></li><li class="footer__nav-li"><a class="link footer__nav-link dot" href="/contact">Contact</a></li></ul></nav></div><div class="footer__main"><a class="btn btn--icon btn--logo footer__logo" aria-label="Genuine" href="/"><svg xmlns="http://www.w3.org/2000/svg" width="1775" height="325" class="wordmark" viewBox="0 0 182 33"><path class="wordmark__g" fill="currentColor" d="M18.7,20.8h13.9c0.2-1.2,0.3-2.4,0.3-3.7l0-1H18.7V20.8z M17.7,27.9c-2.3,0-4.4-0.5-6.3-1.5 c-1.9-1-3.4-2.4-4.4-4.2c-1.1-1.8-1.6-3.7-1.6-5.7c0-1.9,0.5-3.8,1.5-5.5c1-1.7,2.5-3.1,4.4-4.1c3.4-1.8,7.2-2.1,11.2-0.4 c1.8,0.8,3.5,1.9,5,3.4l0.7,0.6L31.7,7L31,6.3c-2.1-2-4.3-3.5-6.6-4.4c-2.3-0.9-4.7-1.4-7.2-1.4c-3.2,0-6,0.7-8.5,2.1 C6.1,4,4.1,6,2.7,8.4c-1.4,2.5-2.2,5.2-2.2,8.1c0,3.9,1.3,7.3,3.8,10.3c3.3,3.8,7.8,5.7,13.3,5.7c4.6,0,8.4-1.4,11.1-4.2 c0.8-0.8,1.5-1.7,2.1-2.7h-6.3C22.7,27.1,20.5,27.9,17.7,27.9z"></path><path fill="currentColor" class="wordmark__enuine" d="M80.1,1.2h5v29.5v0v0L60.3,7.9V1.2 l19.8,18.1V1.2z M111.3,18.9c0,2-0.8,3.8-2.3,5.3c-1.5,1.5-3.2,2.2-5.3,2.2c-2.1,0-3.9-0.7-5.4-2.2c-1.4-1.4-2.2-3.2-2.2-5.3V1.2 h-5v17.6c0,3.4,1.2,6.5,3.7,8.9c2.5,2.5,5.4,3.7,8.9,3.7c3.4,0,6.5-1.2,8.9-3.7c2.5-2.5,3.7-5.4,3.7-8.9V1.1h-5L111.3,18.9 L111.3,18.9z M37,31.8h18.2v-4.7H41.7v-8.5h13.5v-4.7H41.7V5.9h13.6V1.2H37V31.8z M122.4,31.7h4.8V1.1h-4.8V31.7z M181.4,5.9V1.1 H163v30.6h18.2V27h-13.5v-8.4h13.5v-4.7h-13.5v-8H181.4z M133.2,1.4L133.2,1.4v30.3h5V12.9L158,30.9v-6.7L133.2,1.4L133.2,1.4z"></path><path class="wordmark__dot-one" fill="currentColor" d="M60.3,26.9c0-2.2,1.8-4,4-4c2.2,0,4,1.8,4,4c0,2.2-1.8,4-4,4C62.1,30.8,60.3,29,60.3,26.9z"></path><path class="wordmark__dot-two" fill="currentColor" d="M150.1,5.1c0-2.2,1.8-4,4-4c2.2,0,4,1.8,4,4c0,2.2-1.8,4-4,4C151.8,9.1,150.1,7.3,150.1,5.1z"></path></svg></a><div class="social-icons"><a class="btn btn--icon btn--ui" href="https://www.instagram.com/wearegenuine/" target="_blank" rel="noopener" aria-label="Genuine Instagram"><svg class="sprite-icon" id="instagram"><use href="/_next/static/media/sprite.1d288c2a.svg#instagram"></use></svg></a><a class="btn btn--icon btn--ui" href="https://www.linkedin.com/company/genuine-interactive/" target="_blank" rel="noopener" aria-label="Genuine LinkedIn"><svg class="sprite-icon" id="linkedin"><use href="/_next/static/media/sprite.1d288c2a.svg#linkedin"></use></svg></a></div><div class="footer__brand-experience"><svg class="sprite-icon" id="jackMorton"><use href="/_next/static/media/sprite.1d288c2a.svg#jackMorton"></use></svg></div></div><div class="footer__legal"><nav class="footer__legal-menu"><ul class="footer__legal-ul"><li class="footer__legal-li"><a href="https://www.wearegenuine.com/sitemap.xml" target="_blank" rel="noopener" class="link footer__legal-link">Sitemap</a></li><li class="footer__legal-li"><a class="link footer__legal-link" href="/privacy-policy">Privacy Policy</a></li><li class="footer__legal-li"><a class="link footer__legal-link" href="/california-privacy-notice">California Privacy Notice</a></li></ul></nav><p class="typography typography--p typography--sm">Genuine<!-- --> <!-- -->2024<!-- --> ©</p></div></div></footer></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"menus":{"main":[{"type":"menu_link_content--menu_link_content","id":"menu_link_content:e330ee85-bde2-40b4-8af9-67583e3dc291","title":"About","url":"/about"},{"type":"menu_link_content--menu_link_content","id":"menu_link_content:2b404385-3b96-4ae3-bce3-97d0ef91d1eb","title":"Work","url":"/work"},{"type":"menu_link_content--menu_link_content","id":"menu_link_content:17531505-1684-49e6-b62e-3cfa311f8f2e","title":"Offerings","url":"/offerings"},{"type":"menu_link_content--menu_link_content","id":"menu_link_content:ebd5b5f9-41ea-4108-b806-fc91e8617fe6","title":"Culture","url":"/culture"},{"type":"menu_link_content--menu_link_content","id":"menu_link_content:cb28bc89-c516-4128-9e55-6adf7f1e0c23","title":"Thinking","url":"/thinking"},{"type":"menu_link_content--menu_link_content","id":"menu_link_content:fe70f6f2-1a4f-4f21-a10d-78eb4477a9f4","title":"Careers","url":"/careers"},{"type":"menu_link_content--menu_link_content","id":"menu_link_content:a931083a-0c14-44fa-9e6f-24c2743ca1c8","title":"Contact","url":"/contact"}],"footer":[{"type":"menu_link_content--menu_link_content","id":"menu_link_content:2f517ea0-ed70-46d8-8f7d-6c8aadb0dfd3","title":"Sitemap","url":"https://www.wearegenuine.com/sitemap.xml"},{"type":"menu_link_content--menu_link_content","id":"menu_link_content:7c0bf75d-3d20-4b73-ae57-3c7ff0b65d32","title":"Privacy Policy","url":"/privacy-policy"},{"type":"menu_link_content--menu_link_content","id":"menu_link_content:27df02c1-1e89-4180-a5b3-448256bbc59c","title":"California Privacy Notice","url":"/california-privacy-notice"}]},"entity":{"type":"node--case_study","id":"ee022a9f-189a-4b86-9ee0-06da8060358a","title":"Athenahealth","metatag":[{"tag":"meta","attributes":{"name":"title","content":"athenahealth brand campaign and AR tradeshow exhibit | Genuine"}},{"tag":"meta","attributes":{"name":"description","content":"Genuine served as the digital and social AOR for athenahealth. Learn about our augmented reality experience and thought leadership content hub."}},{"tag":"link","attributes":{"rel":"canonical","href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/work/athenahealth"}}],"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/ee022a9f-189a-4b86-9ee0-06da8060358a?resourceVersion=id%3A3641"}},"field_components":[{"type":"paragraph--results","id":"0ed4802b-93f8-44fa-a181-c0ddd844a97b","field_title":{"value":"Results","format":"plain_text","processed":"\u003cp\u003eResults\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/results/0ed4802b-93f8-44fa-a181-c0ddd844a97b?resourceVersion=id%3A44891"}},"resourceIdObjMeta":{"target_revision_id":44891,"drupal_internal__target_id":151},"field_results_statistics":[{"type":"paragraph--result","id":"94dc8e1e-fbca-4b96-9701-111284761452","field_description":{"value":"Lift in unaided brand awareness","format":"plain_text","processed":"\u003cp\u003eLift in unaided brand awareness\u003c/p\u003e\n"},"field_statistic":{"value":"2.6%","format":"plain_text","processed":"\u003cp\u003e2.6%\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/result/94dc8e1e-fbca-4b96-9701-111284761452?resourceVersion=id%3A44871"}},"resourceIdObjMeta":{"target_revision_id":44871,"drupal_internal__target_id":131}},{"type":"paragraph--result","id":"a7b67ed0-b18b-4079-b853-4cb13b59c0e2","field_description":{"value":"Lift in aided brand awareness","format":"plain_text","processed":"\u003cp\u003eLift in aided brand awareness\u003c/p\u003e\n"},"field_statistic":{"value":"5.4%","format":"plain_text","processed":"\u003cp\u003e5.4%\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/result/a7b67ed0-b18b-4079-b853-4cb13b59c0e2?resourceVersion=id%3A44876"}},"resourceIdObjMeta":{"target_revision_id":44876,"drupal_internal__target_id":136}},{"type":"paragraph--result","id":"b2e097eb-b65a-4a31-8df0-1c16b37d6889","field_description":{"value":"Increase in favorability","format":"plain_text","processed":"\u003cp\u003eIncrease in favorability\u003c/p\u003e\n"},"field_statistic":{"value":"18%","format":"plain_text","processed":"\u003cp\u003e18%\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/result/b2e097eb-b65a-4a31-8df0-1c16b37d6889?resourceVersion=id%3A44881"}},"resourceIdObjMeta":{"target_revision_id":44881,"drupal_internal__target_id":141}},{"type":"paragraph--result","id":"281655c3-937d-4aeb-84df-5940dfdc39d5","field_description":{"value":"Pre-roll completion rates compared to industry benchmark of 40%","format":"plain_text","processed":"\u003cp\u003ePre-roll completion rates compared to industry benchmark of 40%\u003c/p\u003e\n"},"field_statistic":{"value":"65%","format":"plain_text","processed":"\u003cp\u003e65%\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/result/281655c3-937d-4aeb-84df-5940dfdc39d5?resourceVersion=id%3A44886"}},"resourceIdObjMeta":{"target_revision_id":44886,"drupal_internal__target_id":146}}],"relationshipNames":["field_results_statistics"]},{"type":"paragraph--overview","id":"ceae2ab3-9f96-4ddf-ae94-572ac95b4c0e","field_border_embiggen":true,"field_description":{"value":"\u003cp\u003eathenahealth is in the business of delivering digital products that make healthcare organizations work better. They needed to raise awareness of their unique ability to help healthcare providers of all sizes reduce and streamline time-consuming tasks that get in the way of patient care and practice performance. But how can they reach doctors who have zero available time?\u0026nbsp;\u003c/p\u003e\u003cp dir=\"ltr\"\u003eAs a long time partner, we worked together to develop the national brand campaign, “Free Up,” which equated task reduction to freedom itself, and showed healthcare providers how athenahealth’s technology solutions could help them focus on what matters most.\u003c/p\u003e","format":"description","processed":"\u003cp\u003eathenahealth is in the business of delivering digital products that make healthcare organizations work better. They needed to raise awareness of their unique ability to help healthcare providers of all sizes reduce and streamline time-consuming tasks that get in the way of patient care and practice performance. But how can they reach doctors who have zero available time?\u0026nbsp;\u003c/p\u003e\u003cp dir=\"ltr\"\u003eAs a long time partner, we worked together to develop the national brand campaign, “Free Up,” which equated task reduction to freedom itself, and showed healthcare providers how athenahealth’s technology solutions could help them focus on what matters most.\u003c/p\u003e"},"field_full_width_description":null,"field_small_title":true,"field_subtitle":null,"field_title":{"value":"Summary","format":"plain_text","processed":"\u003cp\u003eSummary\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/overview/ceae2ab3-9f96-4ddf-ae94-572ac95b4c0e?resourceVersion=id%3A44896"}},"resourceIdObjMeta":{"target_revision_id":44896,"drupal_internal__target_id":126},"field_links":[],"field_media_grid_layout":[],"relationshipNames":["field_links","field_media_grid_layout"]},{"type":"paragraph--takeaway_overview","id":"9e88dd75-4af0-41c2-af24-130056556517","drupal_internal__id":156,"drupal_internal__revision_id":44901,"langcode":"en","status":true,"created":"2023-12-13T03:33:04+00:00","parent_id":"211","parent_type":"node","parent_field_name":"field_components","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"field_headings":[{"value":"Finding the freedom positioning","format":"plain_text","processed":"\u003cp\u003eFinding the freedom positioning\u003c/p\u003e\n"},{"value":"Making big impressions","format":"plain_text","processed":"\u003cp\u003eMaking big impressions\u003c/p\u003e\n"}],"field_title":{"value":"Takeaways","format":"plain_text","processed":"\u003cp\u003eTakeaways\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/takeaway_overview/9e88dd75-4af0-41c2-af24-130056556517?resourceVersion=id%3A44901"}},"resourceIdObjMeta":{"target_revision_id":44901,"drupal_internal__target_id":156},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"8d43f621-e10d-49fb-8c3d-31309f36216a","resourceIdObjMeta":{"drupal_internal__target_id":"takeaway_overview"}},"relationshipNames":["paragraph_type"]},{"type":"paragraph--takeaway_detail","id":"758ea362-37d4-48cf-989f-cd4deeb16acd","drupal_internal__id":161,"drupal_internal__revision_id":44911,"langcode":"en","status":true,"created":"2023-12-13T03:35:08+00:00","parent_id":"211","parent_type":"node","parent_field_name":"field_components","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"field_description":{"value":"\u003cp\u003eHealthcare is drowning in administrative overhead. Practitioners are so bogged down by time-consuming tasks they can’t focus on high-value tasks, patient care and driving results. As we approached the strategy, we knew that trying to get overburdened healthcare providers to pay attention to specific, task-related details about the product would be a mistake.\u003c/p\u003e","format":"description","processed":"\u003cp\u003eHealthcare is drowning in administrative overhead. Practitioners are so bogged down by time-consuming tasks they can’t focus on high-value tasks, patient care and driving results. As we approached the strategy, we knew that trying to get overburdened healthcare providers to pay attention to specific, task-related details about the product would be a mistake.\u003c/p\u003e"},"field_number":{"value":"01","format":"plain_text","processed":"\u003cp\u003e01\u003c/p\u003e\n"},"field_title":{"value":"Finding the freedom positioning ","format":"plain_text","processed":"\u003cp\u003eFinding the freedom positioning\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/takeaway_detail/758ea362-37d4-48cf-989f-cd4deeb16acd?resourceVersion=id%3A44911"}},"resourceIdObjMeta":{"target_revision_id":44911,"drupal_internal__target_id":161},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"e6cc7c01-4375-4b01-af10-e340c0b5cfdc","resourceIdObjMeta":{"drupal_internal__target_id":"takeaway_detail"}},"field_media_grid_layout":[{"type":"paragraph--media_grid_layout_1","id":"ced6298a-4276-45e3-ae0e-e4c82fb4a586","drupal_internal__id":1231,"drupal_internal__revision_id":44906,"langcode":"en","status":true,"created":"2023-12-15T15:08:51+00:00","parent_id":"161","parent_type":"paragraph","parent_field_name":"field_media_grid_layout","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/media_grid_layout_1/ced6298a-4276-45e3-ae0e-e4c82fb4a586?resourceVersion=id%3A44906"}},"resourceIdObjMeta":{"target_revision_id":44906,"drupal_internal__target_id":1231},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"ccffff7b-fee6-438e-a93b-7517c74b4c03","resourceIdObjMeta":{"drupal_internal__target_id":"media_grid_layout_1"}},"field_media_grid_one":{"type":"media--video_remote","id":"387d28e0-6bbe-4b41-993c-2f738736d534","drupal_internal__mid":956,"drupal_internal__vid":956,"langcode":"en","revision_created":"2023-12-15T15:09:11+00:00","status":true,"name":"Athena-home-scroll-01","created":"2023-12-15T15:09:05+00:00","changed":"2023-12-15T15:09:05+00:00","default_langcode":true,"revision_translation_affected":true,"metatag":[{"tag":"meta","attributes":{"name":"title","content":"| Genuine"}},{"tag":"link","attributes":{"rel":"canonical","href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/ee022a9f-189a-4b86-9ee0-06da8060358a"}}],"path":{"alias":null,"pid":null,"langcode":"en"},"publish_on":null,"unpublish_on":null,"publish_state":null,"unpublish_state":null,"content_translation_source":"und","content_translation_outdated":false,"field_disable_controls":true,"field_media_oembed_video":"https://vimeo.com/894959015?share=copy","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/video_remote/387d28e0-6bbe-4b41-993c-2f738736d534?resourceVersion=id%3A956"}},"resourceIdObjMeta":{"drupal_internal__target_id":956},"bundle":{"type":"media_type--media_type","id":"204f8f54-0196-40d0-a291-f0eec45bb44c","resourceIdObjMeta":{"drupal_internal__target_id":"video_remote"}},"revision_user":null,"uid":null,"thumbnail":{"type":"file--file","id":"376284c8-ad75-497a-9607-3cbe54fb701d","resourceIdObjMeta":{"alt":"","title":null,"width":295,"height":221,"drupal_internal__target_id":991}},"relationshipNames":["bundle","revision_user","uid","thumbnail"]},"relationshipNames":["paragraph_type","field_media_grid_one"]}],"relationshipNames":["paragraph_type","field_media_grid_layout"]},{"type":"paragraph--overview","id":"2226deba-debb-4ecf-8ddc-2e3ccd9f31f1","field_border_embiggen":false,"field_description":{"value":"\u003cp\u003eInstead of dwelling on the details that drive the athenahealth platform, Genuine took a step back and took the message to a higher-level with a brand campaign that equated task reduction to freedom itself.\u0026nbsp;\u003cbr\u003e\u003cbr\u003eThe national “Free Up” brand campaign ran across digital video, display, print and social, with clear, powerful stats like “50% less data entry” and “20% less post-visit documentation time” to quickly convey the platform’s benefits while building awareness for the athenahealth brand.\u0026nbsp;\u003c/p\u003e","format":"description","processed":"\u003cp\u003eInstead of dwelling on the details that drive the athenahealth platform, Genuine took a step back and took the message to a higher-level with a brand campaign that equated task reduction to freedom itself.\u0026nbsp;\u003cbr\u003e\u003cbr\u003eThe national “Free Up” brand campaign ran across digital video, display, print and social, with clear, powerful stats like “50% less data entry” and “20% less post-visit documentation time” to quickly convey the platform’s benefits while building awareness for the athenahealth brand.\u0026nbsp;\u003c/p\u003e"},"field_full_width_description":null,"field_small_title":true,"field_subtitle":null,"field_title":{"value":"Setting providers free","format":"plain_text","processed":"\u003cp\u003eSetting providers free\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/overview/2226deba-debb-4ecf-8ddc-2e3ccd9f31f1?resourceVersion=id%3A44916"}},"resourceIdObjMeta":{"target_revision_id":44916,"drupal_internal__target_id":301},"field_links":[],"field_media_grid_layout":[],"relationshipNames":["field_links","field_media_grid_layout"]},{"type":"paragraph--takeaway_detail","id":"a4207699-52e2-4eb9-8a94-a2c7ca6c4899","drupal_internal__id":171,"drupal_internal__revision_id":44921,"langcode":"en","status":true,"created":"2023-12-13T03:36:47+00:00","parent_id":"211","parent_type":"node","parent_field_name":"field_components","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"field_description":{"value":"\u003cp\u003eThe campaign found a second life at the HIMMS (Healthcare Information and Management Systems Society) Conference. A huge awareness opportunity for athenahealth, we did something equally huge to draw attention to athenahealth’s booth and their mission.\u003c/p\u003e","format":"description","processed":"\u003cp\u003eThe campaign found a second life at the HIMMS (Healthcare Information and Management Systems Society) Conference. A huge awareness opportunity for athenahealth, we did something equally huge to draw attention to athenahealth’s booth and their mission.\u003c/p\u003e"},"field_number":{"value":"02","format":"plain_text","processed":"\u003cp\u003e02\u003c/p\u003e\n"},"field_title":{"value":"Making big impressions ","format":"plain_text","processed":"\u003cp\u003eMaking big impressions\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/takeaway_detail/a4207699-52e2-4eb9-8a94-a2c7ca6c4899?resourceVersion=id%3A44921"}},"resourceIdObjMeta":{"target_revision_id":44921,"drupal_internal__target_id":171},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"e6cc7c01-4375-4b01-af10-e340c0b5cfdc","resourceIdObjMeta":{"drupal_internal__target_id":"takeaway_detail"}},"field_media_grid_layout":[],"relationshipNames":["paragraph_type","field_media_grid_layout"]},{"type":"paragraph--overview","id":"f1dc9e56-1fad-4fad-a5f2-10e619a00a94","field_border_embiggen":false,"field_description":{"value":"\u003cp\u003eWe started with the creative insight that paper is the old way of tracking healthcare information: messy, inefficient, disconnected, and costly. What better visual metaphor to represent the headaches athenahealth eliminates? So we created a 20-foot, 2.5-ton sculpture that appeared to be several stacks of plain white paper caught by a strong wind. It rose high above the booths and attracted attention from far and wide.\u003c/p\u003e","format":"description","processed":"\u003cp\u003eWe started with the creative insight that paper is the old way of tracking healthcare information: messy, inefficient, disconnected, and costly. What better visual metaphor to represent the headaches athenahealth eliminates? So we created a 20-foot, 2.5-ton sculpture that appeared to be several stacks of plain white paper caught by a strong wind. It rose high above the booths and attracted attention from far and wide.\u003c/p\u003e"},"field_full_width_description":null,"field_small_title":true,"field_subtitle":null,"field_title":{"value":"Standing out on the floor","format":"plain_text","processed":"\u003cp\u003eStanding out on the floor\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/overview/f1dc9e56-1fad-4fad-a5f2-10e619a00a94?resourceVersion=id%3A44931"}},"resourceIdObjMeta":{"target_revision_id":44931,"drupal_internal__target_id":311},"field_links":[],"field_media_grid_layout":[{"type":"paragraph--media_grid_layout_1","id":"7c81448a-7670-4521-823b-ac54cc8edf50","drupal_internal__id":1236,"drupal_internal__revision_id":44926,"langcode":"en","status":true,"created":"2023-12-15T15:11:27+00:00","parent_id":"311","parent_type":"paragraph","parent_field_name":"field_media_grid_layout","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/media_grid_layout_1/7c81448a-7670-4521-823b-ac54cc8edf50?resourceVersion=id%3A44926"}},"resourceIdObjMeta":{"target_revision_id":44926,"drupal_internal__target_id":1236},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"ccffff7b-fee6-438e-a93b-7517c74b4c03","resourceIdObjMeta":{"drupal_internal__target_id":"media_grid_layout_1"}},"field_media_grid_one":{"type":"media--video_remote","id":"c5de1b3d-91a8-4221-9f10-368ea656d6bf","drupal_internal__mid":961,"drupal_internal__vid":961,"langcode":"en","revision_created":"2023-12-15T15:12:02+00:00","status":true,"name":"Athena-HIMSS-04","created":"2023-12-15T15:11:57+00:00","changed":"2023-12-15T15:11:57+00:00","default_langcode":true,"revision_translation_affected":true,"metatag":[{"tag":"meta","attributes":{"name":"title","content":"| Genuine"}},{"tag":"link","attributes":{"rel":"canonical","href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/ee022a9f-189a-4b86-9ee0-06da8060358a"}}],"path":{"alias":null,"pid":null,"langcode":"en"},"publish_on":null,"unpublish_on":null,"publish_state":null,"unpublish_state":null,"content_translation_source":"und","content_translation_outdated":false,"field_disable_controls":true,"field_media_oembed_video":"https://vimeo.com/894133334?share=copy","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/video_remote/c5de1b3d-91a8-4221-9f10-368ea656d6bf?resourceVersion=id%3A961"}},"resourceIdObjMeta":{"drupal_internal__target_id":961},"bundle":{"type":"media_type--media_type","id":"204f8f54-0196-40d0-a291-f0eec45bb44c","resourceIdObjMeta":{"drupal_internal__target_id":"video_remote"}},"revision_user":null,"uid":null,"thumbnail":{"type":"file--file","id":"973e959d-3090-4b4d-9b6b-fa9fa798c3be","resourceIdObjMeta":{"alt":"","title":null,"width":295,"height":221,"drupal_internal__target_id":456}},"relationshipNames":["bundle","revision_user","uid","thumbnail"]},"relationshipNames":["paragraph_type","field_media_grid_one"]}],"relationshipNames":["field_links","field_media_grid_layout"]},{"type":"paragraph--overview","id":"ee8795db-a762-4163-b928-c17858f58b0a","field_border_embiggen":false,"field_description":{"value":"\u003cp\u003eWe surrounded it with iPads, all loaded with a rich, augmented reality experience, that used the sculpture as a canvas to tell four distinct stories about athenahealth and the healthcare problems they can solve, generating buzz, conversations, questions, and zero paper.\u003c/p\u003e","format":"description","processed":"\u003cp\u003eWe surrounded it with iPads, all loaded with a rich, augmented reality experience, that used the sculpture as a canvas to tell four distinct stories about athenahealth and the healthcare problems they can solve, generating buzz, conversations, questions, and zero paper.\u003c/p\u003e"},"field_full_width_description":false,"field_small_title":true,"field_subtitle":null,"field_title":{"value":"Augmenting the experience ","format":"plain_text","processed":"\u003cp\u003eAugmenting the experience\u003c/p\u003e\n"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/overview/ee8795db-a762-4163-b928-c17858f58b0a?resourceVersion=id%3A44946"}},"resourceIdObjMeta":{"target_revision_id":44946,"drupal_internal__target_id":316},"field_links":[],"field_media_grid_layout":[{"type":"paragraph--media_grid_layout_1","id":"d41fbdca-dc82-4ad0-b4b9-9138d2d579ff","drupal_internal__id":1241,"drupal_internal__revision_id":44936,"langcode":"en","status":true,"created":"2023-12-15T15:12:40+00:00","parent_id":"316","parent_type":"paragraph","parent_field_name":"field_media_grid_layout","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/media_grid_layout_1/d41fbdca-dc82-4ad0-b4b9-9138d2d579ff?resourceVersion=id%3A44936"}},"resourceIdObjMeta":{"target_revision_id":44936,"drupal_internal__target_id":1241},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"ccffff7b-fee6-438e-a93b-7517c74b4c03","resourceIdObjMeta":{"drupal_internal__target_id":"media_grid_layout_1"}},"field_media_grid_one":{"type":"media--image","id":"80e235d7-2bb6-4fe5-876f-4b9589e605b2","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/80e235d7-2bb6-4fe5-876f-4b9589e605b2?resourceVersion=id%3A1561"}},"resourceIdObjMeta":{"drupal_internal__target_id":1556},"image":{"type":"file--file","id":"07574815-c31d-4418-93e9-0d32e7dea0d9","uri":{"value":"public://2024-02/Athenda-HMSS-01.webp","url":"/sites/default/files/2024-02/Athenda-HMSS-01.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/07574815-c31d-4418-93e9-0d32e7dea0d9"}},"resourceIdObjMeta":{"alt":"Busy convention floor with Athenahealth booth ","title":"","width":null,"height":null,"drupal_internal__target_id":1521}},"relationshipNames":["image"]},"relationshipNames":["paragraph_type","field_media_grid_one"]},{"type":"paragraph--media_grid_layout_2_three_four","id":"aea12e61-b2b3-4d71-9233-4f6820ee36cb","drupal_internal__id":1246,"drupal_internal__revision_id":44941,"langcode":"en","status":true,"created":"2023-12-15T15:19:48+00:00","parent_id":"316","parent_type":"paragraph","parent_field_name":"field_media_grid_layout","behavior_settings":[],"default_langcode":true,"revision_translation_affected":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/media_grid_layout_2_three_four/aea12e61-b2b3-4d71-9233-4f6820ee36cb?resourceVersion=id%3A44941"}},"resourceIdObjMeta":{"target_revision_id":44941,"drupal_internal__target_id":1246},"paragraph_type":{"type":"paragraphs_type--paragraphs_type","id":"b7acea6c-9cc1-4ff4-bed7-19fae90dd22e","resourceIdObjMeta":{"drupal_internal__target_id":"media_grid_layout_2_three_four"}},"field_media_grid_two":[{"type":"media--image","id":"d3837b4e-6a4b-421c-adb0-778a81a9280f","field_metadata_height":"1200","field_metadata_width":"900","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/d3837b4e-6a4b-421c-adb0-778a81a9280f?resourceVersion=id%3A1566"}},"resourceIdObjMeta":{"drupal_internal__target_id":1561},"image":{"type":"file--file","id":"7a006ed6-04aa-4d69-99dc-25e4cffe56ec","uri":{"value":"public://2024-02/Athenda-HMSS-02.jpg","url":"/sites/default/files/2024-02/Athenda-HMSS-02.jpg"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/7a006ed6-04aa-4d69-99dc-25e4cffe56ec"}},"resourceIdObjMeta":{"alt":"A man and a woman looking at an iPad","title":"","width":900,"height":1200,"drupal_internal__target_id":1526}},"relationshipNames":["image"]},{"type":"media--image","id":"2233f402-6a1e-4c27-a5a5-fedaad223bf8","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/2233f402-6a1e-4c27-a5a5-fedaad223bf8?resourceVersion=id%3A1571"}},"resourceIdObjMeta":{"drupal_internal__target_id":1566},"image":{"type":"file--file","id":"e01e1ea9-10e9-48ed-99b9-2fe16d39c599","uri":{"value":"public://2024-02/Athenda-HMSS-03.webp","url":"/sites/default/files/2024-02/Athenda-HMSS-03.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/e01e1ea9-10e9-48ed-99b9-2fe16d39c599"}},"resourceIdObjMeta":{"alt":"Hands holding the iPad displaying the AthenaHealth experience","title":"","width":null,"height":null,"drupal_internal__target_id":1531}},"relationshipNames":["image"]}],"relationshipNames":["paragraph_type","field_media_grid_two"]}],"relationshipNames":["field_links","field_media_grid_layout"]}],"field_header":{"type":"paragraph--header_case_study","id":"989c6ef3-3689-4402-9773-9f0965156e1a","field_headline":{"value":"Elevating the benefits of a one-of-a-kind platform","format":"plain_text","processed":"\u003cp\u003eElevating the benefits of a one-of-a-kind platform\u003c/p\u003e\n"},"field_highlights":[{"value":"Served as Digital + Social AOR","format":"plain_text","processed":"\u003cp\u003eServed as Digital + Social AOR\u003c/p\u003e\n"},{"value":"Developed augmented reality experience for live events","format":"plain_text","processed":"\u003cp\u003eDeveloped augmented reality experience for live events\u003c/p\u003e\n"},{"value":"Built thought leadership content hub","format":"plain_text","processed":"\u003cp\u003eBuilt thought leadership content hub\u003c/p\u003e\n"}],"field_label":{"value":"athenahealth","format":"plain_text","processed":"\u003cp\u003eathenahealth\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/989c6ef3-3689-4402-9773-9f0965156e1a?resourceVersion=id%3A44951"}},"resourceIdObjMeta":{"target_revision_id":44951,"drupal_internal__target_id":186},"field_industry":[{"type":"taxonomy_term--industry","id":"0bd92984-184b-45b5-bead-71485701d648","resourceIdObjMeta":{"drupal_internal__target_id":26}},{"type":"taxonomy_term--industry","id":"ea3bd385-7b90-4eba-a177-9b32659b0701","resourceIdObjMeta":{"drupal_internal__target_id":51}}],"field_logo":{"type":"media--image","id":"34695e12-4b17-42f1-ace3-a3b275a38a1b","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/34695e12-4b17-42f1-ace3-a3b275a38a1b?resourceVersion=id%3A221"}},"resourceIdObjMeta":{"drupal_internal__target_id":221},"image":{"type":"file--file","id":"3eec6cf2-cd58-4d63-8745-5b4808566584","uri":{"value":"public://2023-12/athena-health.webp","url":"/sites/default/files/2023-12/athena-health.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/3eec6cf2-cd58-4d63-8745-5b4808566584"}},"resourceIdObjMeta":{"alt":"Athenahealth logo in color","title":"","width":null,"height":null,"drupal_internal__target_id":231}},"relationshipNames":["image"]},"field_logo_knockout":{"type":"media--image","id":"e3596118-0ad1-48eb-9536-bac3107baf6e","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/e3596118-0ad1-48eb-9536-bac3107baf6e?resourceVersion=id%3A226"}},"resourceIdObjMeta":{"drupal_internal__target_id":226},"image":{"type":"file--file","id":"5d0a31f9-76d2-46b6-8e8d-4e79311e54c3","uri":{"value":"public://2023-12/athena-health-knockout.webp","url":"/sites/default/files/2023-12/athena-health-knockout.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/5d0a31f9-76d2-46b6-8e8d-4e79311e54c3"}},"resourceIdObjMeta":{"alt":"Athenahealth logo in black and white","title":"","width":null,"height":null,"drupal_internal__target_id":236}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"bc17365d-42bd-4eb0-8a06-1ec9a69c3912","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/bc17365d-42bd-4eb0-8a06-1ec9a69c3912?resourceVersion=id%3A1251"}},"resourceIdObjMeta":{"drupal_internal__target_id":1251},"image":{"type":"file--file","id":"e747c5aa-a088-4345-b079-cfe75d5218fe","uri":{"value":"public://2023-12/athena-thumb.webp","url":"/sites/default/files/2023-12/athena-thumb.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/e747c5aa-a088-4345-b079-cfe75d5218fe"}},"resourceIdObjMeta":{"alt":"AI paper stack with caption \"stack it 20 feet high\"","title":"","width":null,"height":null,"drupal_internal__target_id":1241}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo","field_logo_knockout","field_media"]},"relationshipNames":["field_components","field_header"]},"additionalContent":{"work":{"id":"case_studies--list","results":[{"type":"node--case_study","id":"571315c3-e7a6-4b1e-b8fa-ea8a74837265","path":{"alias":"/work/mimecast","pid":606,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/571315c3-e7a6-4b1e-b8fa-ea8a74837265?resourceVersion=id%3A3701"}},"field_header":{"type":"paragraph--header_case_study","id":"a3ffc4f1-d507-4aee-8d2c-8ec0a170c01f","field_headline":{"value":"Making it personal with an email security leader","format":"plain_text","processed":"\u003cp\u003eMaking it personal with an email security leader\u003c/p\u003e\n"},"field_label":{"value":"Mimecast","format":"plain_text","processed":"\u003cp\u003eMimecast\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/a3ffc4f1-d507-4aee-8d2c-8ec0a170c01f?resourceVersion=id%3A45661"}},"resourceIdObjMeta":{"target_revision_id":45661,"drupal_internal__target_id":2526},"field_industry":[{"type":"taxonomy_term--industry","id":"ea3bd385-7b90-4eba-a177-9b32659b0701","name":"Technology","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/ea3bd385-7b90-4eba-a177-9b32659b0701?resourceVersion=id%3A51"}},"resourceIdObjMeta":{"drupal_internal__target_id":51}}],"field_logo_knockout":{"type":"media--image","id":"72835647-f70f-4098-b9ee-59303859c924","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/72835647-f70f-4098-b9ee-59303859c924?resourceVersion=id%3A1911"}},"resourceIdObjMeta":{"drupal_internal__target_id":1906},"image":{"type":"file--file","id":"50897d4c-e610-4b4b-8fbe-1a3b267d7145","uri":{"value":"public://2024-05/mimecast-white_1x_0.webp","url":"/sites/default/files/2024-05/mimecast-white_1x_0.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/50897d4c-e610-4b4b-8fbe-1a3b267d7145"}},"resourceIdObjMeta":{"alt":"Mimecast Logo Knockout","title":"","width":null,"height":null,"drupal_internal__target_id":1851}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"3b3841e0-df5c-4ae0-a2d7-39f28969aba7","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/3b3841e0-df5c-4ae0-a2d7-39f28969aba7?resourceVersion=id%3A1916"}},"resourceIdObjMeta":{"drupal_internal__target_id":1911},"image":{"type":"file--file","id":"5082cf01-ff6f-48b9-84b7-8e304962ad1b","uri":{"value":"public://2024-05/fixed_aspect_ratio_cover_elements_on_top_1x.webp","url":"/sites/default/files/2024-05/fixed_aspect_ratio_cover_elements_on_top_1x.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/5082cf01-ff6f-48b9-84b7-8e304962ad1b"}},"resourceIdObjMeta":{"alt":"Four people holding digital devices","title":"","width":null,"height":null,"drupal_internal__target_id":1856}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"ade4952d-58f1-4f22-9e31-ea54eb6777d8","path":{"alias":"/work/meta","pid":601,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/ade4952d-58f1-4f22-9e31-ea54eb6777d8?resourceVersion=id%3A3606"}},"field_header":{"type":"paragraph--header_case_study","id":"6847412c-7201-4837-b57b-814ea2574d32","field_headline":{"value":"Building excitement for the brand’s latest innovations. ","format":"plain_text","processed":"\u003cp\u003eBuilding excitement for the brand’s latest innovations.\u003c/p\u003e\n"},"field_label":{"value":"Meta","format":"plain_text","processed":"\u003cp\u003eMeta\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/6847412c-7201-4837-b57b-814ea2574d32?resourceVersion=id%3A44341"}},"resourceIdObjMeta":{"target_revision_id":44341,"drupal_internal__target_id":2426},"field_industry":[{"type":"taxonomy_term--industry","id":"ea3bd385-7b90-4eba-a177-9b32659b0701","name":"Technology","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/ea3bd385-7b90-4eba-a177-9b32659b0701?resourceVersion=id%3A51"}},"resourceIdObjMeta":{"drupal_internal__target_id":51}}],"field_logo_knockout":{"type":"media--image","id":"f5942b8d-1445-41b0-833f-5eb8f4a3c12f","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/f5942b8d-1445-41b0-833f-5eb8f4a3c12f?resourceVersion=id%3A1986"}},"resourceIdObjMeta":{"drupal_internal__target_id":1981},"image":{"type":"file--file","id":"dd08ad80-f08b-4172-8d8f-611e13f1048a","uri":{"value":"public://2024-07/logo-meta-white (1).webp","url":"/sites/default/files/2024-07/logo-meta-white%20%281%29.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/dd08ad80-f08b-4172-8d8f-611e13f1048a"}},"resourceIdObjMeta":{"alt":"Meta Logo White","title":"","width":null,"height":null,"drupal_internal__target_id":1926}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"05c581d3-662f-4c1b-8f9b-87f49d942bca","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/05c581d3-662f-4c1b-8f9b-87f49d942bca?resourceVersion=id%3A1866"}},"resourceIdObjMeta":{"drupal_internal__target_id":1861},"image":{"type":"file--file","id":"8245d336-77d8-4d58-ab1f-fc546596d7a6","uri":{"value":"public://2024-05/meta-connect23-thumb.webp","url":"/sites/default/files/2024-05/meta-connect23-thumb.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/8245d336-77d8-4d58-ab1f-fc546596d7a6"}},"resourceIdObjMeta":{"alt":"Crowd walking into Meta Connect Event ","title":"","width":null,"height":null,"drupal_internal__target_id":1806}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"b79baac0-4c62-4b0b-9c6a-5872826fd448","path":{"alias":"/work/genuine-brand","pid":586,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/b79baac0-4c62-4b0b-9c6a-5872826fd448?resourceVersion=id%3A3706"}},"field_header":{"type":"paragraph--header_case_study","id":"4a6ef2b6-b929-457e-809a-9c9e349bf9f7","field_headline":{"value":"Becoming next-gen Genuine","format":"plain_text","processed":"\u003cp\u003eBecoming next-gen Genuine\u003c/p\u003e\n"},"field_label":{"value":"Genuine","format":"plain_text","processed":"\u003cp\u003eGenuine\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/4a6ef2b6-b929-457e-809a-9c9e349bf9f7?resourceVersion=id%3A45761"}},"resourceIdObjMeta":{"target_revision_id":45761,"drupal_internal__target_id":2321},"field_industry":[{"type":"taxonomy_term--industry","id":"fc155d01-c223-4613-a92e-fa930fc48156","name":"Professional Services","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/fc155d01-c223-4613-a92e-fa930fc48156?resourceVersion=id%3A11"}},"resourceIdObjMeta":{"drupal_internal__target_id":11}}],"field_logo_knockout":{"type":"media--image","id":"8875f090-3d4b-4c75-9b01-ca2edab7c014","field_metadata_height":"32","field_metadata_width":"181","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/8875f090-3d4b-4c75-9b01-ca2edab7c014?resourceVersion=id%3A1816"}},"resourceIdObjMeta":{"drupal_internal__target_id":1811},"image":{"type":"file--file","id":"c1bbfea3-f8cc-4575-b569-f660a5318b93","uri":{"value":"public://2024-04/Logo-blue-white-small.png","url":"/sites/default/files/2024-04/Logo-blue-white-small.png"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/c1bbfea3-f8cc-4575-b569-f660a5318b93"}},"resourceIdObjMeta":{"alt":"Genuine logo in a white color","title":"","width":181,"height":32,"drupal_internal__target_id":1761}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"856f8e65-b326-417e-8a3e-4ccd70c23ae6","field_metadata_height":"378","field_metadata_width":"672","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/856f8e65-b326-417e-8a3e-4ccd70c23ae6?resourceVersion=id%3A1811"}},"resourceIdObjMeta":{"drupal_internal__target_id":1806},"image":{"type":"file--file","id":"57f45baf-cb6c-4ab4-9b1a-d779ce440c57","uri":{"value":"public://2024-04/genuine-brand-brandcamp-thumb.png","url":"/sites/default/files/2024-04/genuine-brand-brandcamp-thumb.png"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/57f45baf-cb6c-4ab4-9b1a-d779ce440c57"}},"resourceIdObjMeta":{"alt":"Collage of illustrated Genuine-branded emojis","title":"","width":672,"height":378,"drupal_internal__target_id":1756}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"cf86b12e-98d3-47d2-9c80-b64b6b4bdca0","path":{"alias":"/work/heluva-good","pid":456,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/cf86b12e-98d3-47d2-9c80-b64b6b4bdca0?resourceVersion=id%3A3621"}},"field_header":{"type":"paragraph--header_case_study","id":"7019ae06-0b4c-405b-bff4-d08bcc3c1d71","field_headline":{"value":"Sharing the ‘luv for North America’s most delicious dairy dip ","format":"plain_text","processed":"\u003cp\u003eSharing the ‘luv for North America’s most delicious dairy dip\u003c/p\u003e\n"},"field_label":{"value":"Heluva Good!","format":"plain_text","processed":"\u003cp\u003eHeluva Good!\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/7019ae06-0b4c-405b-bff4-d08bcc3c1d71?resourceVersion=id%3A44591"}},"resourceIdObjMeta":{"target_revision_id":44591,"drupal_internal__target_id":491},"field_industry":[{"type":"taxonomy_term--industry","id":"e4e761db-61b2-4314-af74-ed4af5fbb711","name":"CPG","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/e4e761db-61b2-4314-af74-ed4af5fbb711?resourceVersion=id%3A6"}},"resourceIdObjMeta":{"drupal_internal__target_id":6}}],"field_logo_knockout":{"type":"media--image","id":"6ff9fd7e-bccd-4de7-88a8-c40697fb826c","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/6ff9fd7e-bccd-4de7-88a8-c40697fb826c?resourceVersion=id%3A1596"}},"resourceIdObjMeta":{"drupal_internal__target_id":1591},"image":{"type":"file--file","id":"8ea56aca-782f-40bd-98d5-581ea65e29c7","uri":{"value":"public://2024-02/HeluvaGood-white (4)_0.webp","url":"/sites/default/files/2024-02/HeluvaGood-white%20%284%29_0.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/8ea56aca-782f-40bd-98d5-581ea65e29c7"}},"resourceIdObjMeta":{"alt":"Heluva Good! logo in white","title":"","width":null,"height":null,"drupal_internal__target_id":1556}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"27ee58fb-18ac-474a-bab1-d53b2a299b62","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/27ee58fb-18ac-474a-bab1-d53b2a299b62?resourceVersion=id%3A1201"}},"resourceIdObjMeta":{"drupal_internal__target_id":1201},"image":{"type":"file--file","id":"f669fef5-3f1c-4c79-b842-8fd19db80924","uri":{"value":"public://2023-12/heluva-thumb.webp","url":"/sites/default/files/2023-12/heluva-thumb.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/f669fef5-3f1c-4c79-b842-8fd19db80924"}},"resourceIdObjMeta":{"alt":"Heluva Good! French Onion dip next to a bowl of chips","title":"","width":null,"height":null,"drupal_internal__target_id":1191}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"ec6d99e8-97cc-4bb4-ac43-c208834531c3","path":{"alias":"/work/hood","pid":466,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/ec6d99e8-97cc-4bb4-ac43-c208834531c3?resourceVersion=id%3A3616"}},"field_header":{"type":"paragraph--header_case_study","id":"61b9000b-70d4-4c03-92c1-d64d6005be8f","field_headline":{"value":"Leading a centuries-old dairy brand into the digital age","format":"plain_text","processed":"\u003cp\u003eLeading a centuries-old dairy brand into the digital age\u003c/p\u003e\n"},"field_label":{"value":"Hood","format":"plain_text","processed":"\u003cp\u003eHood\u003c/p\u003e\n"},"field_link":{"uri":"https://hood.com/","title":"website","options":[]},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/61b9000b-70d4-4c03-92c1-d64d6005be8f?resourceVersion=id%3A44511"}},"resourceIdObjMeta":{"target_revision_id":44511,"drupal_internal__target_id":616},"field_industry":[{"type":"taxonomy_term--industry","id":"e4e761db-61b2-4314-af74-ed4af5fbb711","name":"CPG","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/e4e761db-61b2-4314-af74-ed4af5fbb711?resourceVersion=id%3A6"}},"resourceIdObjMeta":{"drupal_internal__target_id":6}}],"field_logo_knockout":{"type":"media--image","id":"c53cd390-41c1-4c57-b608-2b9ce913c3df","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/c53cd390-41c1-4c57-b608-2b9ce913c3df?resourceVersion=id%3A361"}},"resourceIdObjMeta":{"drupal_internal__target_id":361},"image":{"type":"file--file","id":"f443fcf0-c4ff-41c0-986e-6b8b36cd6f90","uri":{"value":"public://2023-12/hood-knockout.webp","url":"/sites/default/files/2023-12/hood-knockout.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/f443fcf0-c4ff-41c0-986e-6b8b36cd6f90"}},"resourceIdObjMeta":{"alt":"Hood knockout logo","title":"","width":null,"height":null,"drupal_internal__target_id":376}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"dcfb340a-16b9-42d4-b80b-899526e68cef","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/dcfb340a-16b9-42d4-b80b-899526e68cef?resourceVersion=id%3A1176"}},"resourceIdObjMeta":{"drupal_internal__target_id":1176},"image":{"type":"file--file","id":"6988b461-4a2a-473d-b446-70ad73082c5f","uri":{"value":"public://2023-12/hood-thumb.webp","url":"/sites/default/files/2023-12/hood-thumb.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/6988b461-4a2a-473d-b446-70ad73082c5f"}},"resourceIdObjMeta":{"alt":"Ice cream sandwich in the shape of Massachusetts ","title":"","width":null,"height":null,"drupal_internal__target_id":1171}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"cbf17327-6e16-4e6a-ac20-2893f57b2637","path":{"alias":"/work/mandiant","pid":471,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/cbf17327-6e16-4e6a-ac20-2893f57b2637?resourceVersion=id%3A3611"}},"field_header":{"type":"paragraph--header_case_study","id":"da5bf3a0-1373-4fcc-894a-e907fe9586cc","field_headline":{"value":"Making bold moves with one of the world’s biggest cybersecurity firms","format":"plain_text","processed":"\u003cp\u003eMaking bold moves with one of the world’s biggest cybersecurity firms\u003c/p\u003e\n"},"field_label":{"value":"Mandiant","format":"plain_text","processed":"\u003cp\u003eMandiant\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/da5bf3a0-1373-4fcc-894a-e907fe9586cc?resourceVersion=id%3A44426"}},"resourceIdObjMeta":{"target_revision_id":44426,"drupal_internal__target_id":731},"field_industry":[{"type":"taxonomy_term--industry","id":"ea3bd385-7b90-4eba-a177-9b32659b0701","name":"Technology","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/ea3bd385-7b90-4eba-a177-9b32659b0701?resourceVersion=id%3A51"}},"resourceIdObjMeta":{"drupal_internal__target_id":51}}],"field_logo_knockout":{"type":"media--image","id":"482dcbd2-e367-4674-8531-782d6e875673","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/482dcbd2-e367-4674-8531-782d6e875673?resourceVersion=id%3A1361"}},"resourceIdObjMeta":{"drupal_internal__target_id":1361},"image":{"type":"file--file","id":"2109358f-bdf3-4b11-8e3a-eddbc86749dc","uri":{"value":"public://2023-12/mandiant-knockout-logo.webp","url":"/sites/default/files/2023-12/mandiant-knockout-logo.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/2109358f-bdf3-4b11-8e3a-eddbc86749dc"}},"resourceIdObjMeta":{"alt":"Mandiant knockout logo","title":"","width":null,"height":null,"drupal_internal__target_id":1341}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"f3943696-bb48-4314-847f-8d9a1f27dbba","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/f3943696-bb48-4314-847f-8d9a1f27dbba?resourceVersion=id%3A1131"}},"resourceIdObjMeta":{"drupal_internal__target_id":1131},"image":{"type":"file--file","id":"7e8099be-e454-43c6-b72d-722beb7b8494","uri":{"value":"public://2023-12/mandiant-thumb.webp","url":"/sites/default/files/2023-12/mandiant-thumb.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/7e8099be-e454-43c6-b72d-722beb7b8494"}},"resourceIdObjMeta":{"alt":"Mandiant \"M\" logo","title":"","width":null,"height":null,"drupal_internal__target_id":1126}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"5d709a39-4384-4ca9-b818-cae701d074bc","path":{"alias":"/work/go-rving","pid":421,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/5d709a39-4384-4ca9-b818-cae701d074bc?resourceVersion=id%3A3711"}},"field_header":{"type":"paragraph--header_case_study","id":"592b54de-f42c-4457-921f-d617e2456b66","field_headline":{"value":"Selling the RVing lifestyle to millennials on the move","format":"plain_text","processed":"\u003cp\u003eSelling the RVing lifestyle to millennials on the move\u003c/p\u003e\n"},"field_label":{"value":"Go RVing","format":"plain_text","processed":"\u003cp\u003eGo RVing\u003c/p\u003e\n"},"field_link":{"uri":"https://www.gorving.com/","title":"Website","options":[]},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/592b54de-f42c-4457-921f-d617e2456b66?resourceVersion=id%3A45886"}},"resourceIdObjMeta":{"target_revision_id":45886,"drupal_internal__target_id":241},"field_industry":[{"type":"taxonomy_term--industry","id":"dd3897f9-6727-42fb-b368-c3dbb76590d2","name":"Travel","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/dd3897f9-6727-42fb-b368-c3dbb76590d2?resourceVersion=id%3A16"}},"resourceIdObjMeta":{"drupal_internal__target_id":16}}],"field_logo_knockout":{"type":"media--image","id":"48b2c521-f0bb-4822-91b0-3db75b8db29c","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/48b2c521-f0bb-4822-91b0-3db75b8db29c?resourceVersion=id%3A246"}},"resourceIdObjMeta":{"drupal_internal__target_id":246},"image":{"type":"file--file","id":"e7c9a2e5-2957-4594-8e68-8a9f1019e4de","uri":{"value":"public://2023-12/go-rving-knockout.webp","url":"/sites/default/files/2023-12/go-rving-knockout.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/e7c9a2e5-2957-4594-8e68-8a9f1019e4de"}},"resourceIdObjMeta":{"alt":"GO RVing Logo White","title":"","width":null,"height":null,"drupal_internal__target_id":256}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"13bcc505-97c7-4c96-adeb-bf25d08cf4d5","field_metadata_height":"360","field_metadata_width":"640","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/13bcc505-97c7-4c96-adeb-bf25d08cf4d5?resourceVersion=id%3A656"}},"resourceIdObjMeta":{"drupal_internal__target_id":656},"image":{"type":"file--file","id":"f9641fb9-bfe0-4feb-8db7-3ecafe52bc4e","uri":{"value":"public://2023-12/goRVing-thumb.png","url":"/sites/default/files/2023-12/goRVing-thumb.png"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/f9641fb9-bfe0-4feb-8db7-3ecafe52bc4e"}},"resourceIdObjMeta":{"alt":"rendering of an RV","title":"","width":640,"height":360,"drupal_internal__target_id":621}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"b1b3f021-6f9e-4a36-b3a3-d39d6790a213","path":{"alias":"/work/csl-seqirus","pid":486,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/b1b3f021-6f9e-4a36-b3a3-d39d6790a213?resourceVersion=id%3A4026"}},"field_header":{"type":"paragraph--header_case_study","id":"c1e5a234-3d3c-401b-9284-d3ad5222950b","field_headline":{"value":"Transforming the customer experience for a major vaccine manufacturer","format":"plain_text","processed":"\u003cp\u003eTransforming the customer experience for a major vaccine manufacturer\u003c/p\u003e\n"},"field_label":{"value":"CSL Seqirus","format":"plain_text","processed":"\u003cp\u003eCSL Seqirus\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/c1e5a234-3d3c-401b-9284-d3ad5222950b?resourceVersion=id%3A48116"}},"resourceIdObjMeta":{"target_revision_id":48116,"drupal_internal__target_id":986},"field_industry":[{"type":"taxonomy_term--industry","id":"0bd92984-184b-45b5-bead-71485701d648","name":"Healthcare","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/0bd92984-184b-45b5-bead-71485701d648?resourceVersion=id%3A26"}},"resourceIdObjMeta":{"drupal_internal__target_id":26}}],"field_logo_knockout":{"type":"media--image","id":"cc0466ca-1b59-4ae3-a3eb-554f6b467fa7","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/cc0466ca-1b59-4ae3-a3eb-554f6b467fa7?resourceVersion=id%3A631"}},"resourceIdObjMeta":{"drupal_internal__target_id":631},"image":{"type":"file--file","id":"7c68383c-635a-477e-af87-0e58a6a6fcaf","uri":{"value":"public://2023-12/csl-seqirus-knockout_0.webp","url":"/sites/default/files/2023-12/csl-seqirus-knockout_0.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/7c68383c-635a-477e-af87-0e58a6a6fcaf"}},"resourceIdObjMeta":{"alt":"CSL-Seqirus Logo in black and white","title":"","width":null,"height":null,"drupal_internal__target_id":601}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"b407f7c6-2b08-4972-bc18-beb5b89f0401","field_metadata_height":"360","field_metadata_width":"640","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/b407f7c6-2b08-4972-bc18-beb5b89f0401?resourceVersion=id%3A651"}},"resourceIdObjMeta":{"drupal_internal__target_id":651},"image":{"type":"file--file","id":"325508a9-5dde-4f86-a2e6-3abf8ccd59b5","uri":{"value":"public://2023-12/seqirus-thumb.png","url":"/sites/default/files/2023-12/seqirus-thumb.png"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/325508a9-5dde-4f86-a2e6-3abf8ccd59b5"}},"resourceIdObjMeta":{"alt":"syringe in plasma","title":"","width":640,"height":360,"drupal_internal__target_id":616}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"47150c8b-2cff-4c35-8b3a-99cdcd0b4933","path":{"alias":"/work/motional","pid":476,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/47150c8b-2cff-4c35-8b3a-99cdcd0b4933?resourceVersion=id%3A4041"}},"field_header":{"type":"paragraph--header_case_study","id":"16eae8ae-1303-43e4-8cc0-a275e1885f89","field_headline":{"value":"Elevating the digital experience for an autonomous vehicle innovator","format":"plain_text","processed":"\u003cp\u003eElevating the digital experience for an autonomous vehicle innovator\u003c/p\u003e\n"},"field_label":{"value":"Motional ","format":"plain_text","processed":"\u003cp\u003eMotional\u003c/p\u003e\n"},"field_link":{"uri":"https://motional.com/","title":"Website","options":[]},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/16eae8ae-1303-43e4-8cc0-a275e1885f89?resourceVersion=id%3A48296"}},"resourceIdObjMeta":{"target_revision_id":48296,"drupal_internal__target_id":811},"field_industry":[{"type":"taxonomy_term--industry","id":"19264869-7e97-4bc1-bcf3-c9a60f9644fd","name":"Automotive","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/19264869-7e97-4bc1-bcf3-c9a60f9644fd?resourceVersion=id%3A21"}},"resourceIdObjMeta":{"drupal_internal__target_id":21}},{"type":"taxonomy_term--industry","id":"ea3bd385-7b90-4eba-a177-9b32659b0701","name":"Technology","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/ea3bd385-7b90-4eba-a177-9b32659b0701?resourceVersion=id%3A51"}},"resourceIdObjMeta":{"drupal_internal__target_id":51}}],"field_logo_knockout":{"type":"media--image","id":"e1ce3e16-5928-405a-8c05-d7b99af30c08","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/e1ce3e16-5928-405a-8c05-d7b99af30c08?resourceVersion=id%3A601"}},"resourceIdObjMeta":{"drupal_internal__target_id":601},"image":{"type":"file--file","id":"2fd06710-62b9-4285-a209-a7e75596d1e3","uri":{"value":"public://2023-12/motional-knockout.webp","url":"/sites/default/files/2023-12/motional-knockout.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/2fd06710-62b9-4285-a209-a7e75596d1e3"}},"resourceIdObjMeta":{"alt":"Motional Logo in black and white","title":"","width":null,"height":null,"drupal_internal__target_id":586}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"34aafbd7-23ca-4366-bf66-94843654ef5f","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/34aafbd7-23ca-4366-bf66-94843654ef5f?resourceVersion=id%3A1126"}},"resourceIdObjMeta":{"drupal_internal__target_id":1126},"image":{"type":"file--file","id":"bd48beb2-8a25-4769-8d04-89afe69aadba","uri":{"value":"public://2023-12/motional-thumb.webp","url":"/sites/default/files/2023-12/motional-thumb.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/bd48beb2-8a25-4769-8d04-89afe69aadba"}},"resourceIdObjMeta":{"alt":"woman in a car looking out the window and smiling","title":"","width":null,"height":null,"drupal_internal__target_id":1121}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"aa2faef9-8ca0-4f6b-b989-2027ea2bc3c7","path":{"alias":"/work/terminix","pid":491,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/aa2faef9-8ca0-4f6b-b989-2027ea2bc3c7?resourceVersion=id%3A4016"}},"field_header":{"type":"paragraph--header_case_study","id":"010e1ee4-dc0b-4e32-990a-780a10204e46","field_headline":{"value":"An engaging and educational website experience reframing pest control","format":"plain_text","processed":"\u003cp\u003eAn engaging and educational website experience reframing pest control\u003c/p\u003e\n"},"field_label":{"value":"Terminix","format":"plain_text","processed":"\u003cp\u003eTerminix\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/010e1ee4-dc0b-4e32-990a-780a10204e46?resourceVersion=id%3A47906"}},"resourceIdObjMeta":{"target_revision_id":47906,"drupal_internal__target_id":1031},"field_industry":[{"type":"taxonomy_term--industry","id":"fc155d01-c223-4613-a92e-fa930fc48156","name":"Professional Services","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/fc155d01-c223-4613-a92e-fa930fc48156?resourceVersion=id%3A11"}},"resourceIdObjMeta":{"drupal_internal__target_id":11}}],"field_logo_knockout":{"type":"media--image","id":"05c90dd0-744f-4400-a2e9-ae22f6961618","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/05c90dd0-744f-4400-a2e9-ae22f6961618?resourceVersion=id%3A646"}},"resourceIdObjMeta":{"drupal_internal__target_id":646},"image":{"type":"file--file","id":"7f698946-908d-4015-b201-c58fb8bf59e4","uri":{"value":"public://2023-12/terminix-knockout.webp","url":"/sites/default/files/2023-12/terminix-knockout.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/7f698946-908d-4015-b201-c58fb8bf59e4"}},"resourceIdObjMeta":{"alt":"Terminix logo white","title":"","width":null,"height":null,"drupal_internal__target_id":611}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"4d42c181-3e53-49b1-a48d-de83a74e5394","field_metadata_height":"360","field_metadata_width":"640","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/4d42c181-3e53-49b1-a48d-de83a74e5394?resourceVersion=id%3A746"}},"resourceIdObjMeta":{"drupal_internal__target_id":746},"image":{"type":"file--file","id":"b9796d8f-ea0f-45e6-947f-d3efc433a459","uri":{"value":"public://2023-12/terminix-thumb.png","url":"/sites/default/files/2023-12/terminix-thumb.png"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/b9796d8f-ea0f-45e6-947f-d3efc433a459"}},"resourceIdObjMeta":{"alt":"black and white drawing on an ant on a green background","title":"","width":640,"height":360,"drupal_internal__target_id":711}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"5776b574-bdbc-43a1-81f6-0f35ea6f6ecd","path":{"alias":"/work/acoustic","pid":391,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/5776b574-bdbc-43a1-81f6-0f35ea6f6ecd?resourceVersion=id%3A3646"}},"field_header":{"type":"paragraph--header_case_study","id":"38f9a226-3871-4380-bfb4-5945c7bc58d7","field_headline":{"value":"Reimagining the B2B web experience for a challenger digital experience platform","format":"plain_text","processed":"\u003cp\u003eReimagining the B2B web experience for a challenger digital experience platform\u003c/p\u003e\n"},"field_label":{"value":"Acoustic","format":"plain_text","processed":"\u003cp\u003eAcoustic\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/38f9a226-3871-4380-bfb4-5945c7bc58d7?resourceVersion=id%3A45031"}},"resourceIdObjMeta":{"target_revision_id":45031,"drupal_internal__target_id":51},"field_industry":[{"type":"taxonomy_term--industry","id":"ea3bd385-7b90-4eba-a177-9b32659b0701","name":"Technology","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/ea3bd385-7b90-4eba-a177-9b32659b0701?resourceVersion=id%3A51"}},"resourceIdObjMeta":{"drupal_internal__target_id":51}}],"field_logo_knockout":{"type":"media--image","id":"1da14a97-ec15-40f6-93b7-4ee0e61039ab","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/1da14a97-ec15-40f6-93b7-4ee0e61039ab?resourceVersion=id%3A1486"}},"resourceIdObjMeta":{"drupal_internal__target_id":101},"image":{"type":"file--file","id":"3f1670d3-2ec3-45b3-bef8-1f65d33865cc","uri":{"value":"public://2023-12/acoustic-knockout.webp","url":"/sites/default/files/2023-12/acoustic-knockout.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/3f1670d3-2ec3-45b3-bef8-1f65d33865cc"}},"resourceIdObjMeta":{"alt":"White Acoustic Logo","title":"","width":null,"height":null,"drupal_internal__target_id":116}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"a3e81282-fb62-4974-b938-09338c3eaa7f","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/a3e81282-fb62-4974-b938-09338c3eaa7f?resourceVersion=id%3A1216"}},"resourceIdObjMeta":{"drupal_internal__target_id":1216},"image":{"type":"file--file","id":"6788b6d3-043c-4d98-b882-9a1c18c79719","uri":{"value":"public://2023-12/acoustic-thumb.webp","url":"/sites/default/files/2023-12/acoustic-thumb.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/6788b6d3-043c-4d98-b882-9a1c18c79719"}},"resourceIdObjMeta":{"alt":"Woman in a pool sitting on an inner tube float ","title":"","width":null,"height":null,"drupal_internal__target_id":1206}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"09ef844f-4a8d-4170-b4ce-218ef9448043","path":{"alias":"/work/welchs","pid":461,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/09ef844f-4a8d-4170-b4ce-218ef9448043?resourceVersion=id%3A3556"}},"field_header":{"type":"paragraph--header_case_study","id":"1d70ef8c-0a1e-4ef0-9e29-552059ff7975","field_headline":{"value":"Guiding a legacy brand back to its roots","format":"plain_text","processed":"\u003cp\u003eGuiding a legacy brand back to its roots\u003c/p\u003e\n"},"field_label":{"value":"Welch's","format":"plain_text","processed":"\u003cp\u003eWelch\u0026#039;s\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/1d70ef8c-0a1e-4ef0-9e29-552059ff7975?resourceVersion=id%3A43656"}},"resourceIdObjMeta":{"target_revision_id":43656,"drupal_internal__target_id":526},"field_industry":[{"type":"taxonomy_term--industry","id":"e4e761db-61b2-4314-af74-ed4af5fbb711","name":"CPG","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/e4e761db-61b2-4314-af74-ed4af5fbb711?resourceVersion=id%3A6"}},"resourceIdObjMeta":{"drupal_internal__target_id":6}}],"field_logo_knockout":{"type":"media--image","id":"6885c9d6-63f8-4c9b-9081-bb0dd9d42453","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/6885c9d6-63f8-4c9b-9081-bb0dd9d42453?resourceVersion=id%3A471"}},"resourceIdObjMeta":{"drupal_internal__target_id":471},"image":{"type":"file--file","id":"29f59e39-d672-48e1-93fa-ee531d832fda","uri":{"value":"public://2023-12/welchs-knockout.webp","url":"/sites/default/files/2023-12/welchs-knockout.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/29f59e39-d672-48e1-93fa-ee531d832fda"}},"resourceIdObjMeta":{"alt":"Welch's logo in white","title":"","width":null,"height":null,"drupal_internal__target_id":476}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"ff9cc9bf-4cd2-4ac4-b27f-9a261c88f463","field_metadata_height":"360","field_metadata_width":"640","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/ff9cc9bf-4cd2-4ac4-b27f-9a261c88f463?resourceVersion=id%3A751"}},"resourceIdObjMeta":{"drupal_internal__target_id":751},"image":{"type":"file--file","id":"37171791-38f6-441b-9557-f21841b92eb9","uri":{"value":"public://2023-12/welchs-thumb.png","url":"/sites/default/files/2023-12/welchs-thumb.png"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/37171791-38f6-441b-9557-f21841b92eb9"}},"resourceIdObjMeta":{"alt":"Farmer on a tractor in front of a grape field ","title":"","width":640,"height":360,"drupal_internal__target_id":716}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"10b5fcd8-a250-4d1e-8303-a3edbbb6b5e7","path":{"alias":"/work/hae","pid":496,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/10b5fcd8-a250-4d1e-8303-a3edbbb6b5e7?resourceVersion=id%3A3626"}},"field_header":{"type":"paragraph--header_case_study","id":"78eb8bad-9b89-4b86-9ed9-a75ce999a054","field_headline":{"value":"Bringing home the reality of a rare disease","format":"plain_text","processed":"\u003cp\u003eBringing home the reality of a rare disease\u003c/p\u003e\n"},"field_label":{"value":"HAE","format":"plain_text","processed":"\u003cp\u003eHAE\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/78eb8bad-9b89-4b86-9ed9-a75ce999a054?resourceVersion=id%3A44641"}},"resourceIdObjMeta":{"target_revision_id":44641,"drupal_internal__target_id":1061},"field_industry":[{"type":"taxonomy_term--industry","id":"0bd92984-184b-45b5-bead-71485701d648","name":"Healthcare","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/0bd92984-184b-45b5-bead-71485701d648?resourceVersion=id%3A26"}},"resourceIdObjMeta":{"drupal_internal__target_id":26}}],"field_logo_knockout":{"type":"media--image","id":"f12be799-d59f-4d4d-9201-d7b1e9910f63","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/f12be799-d59f-4d4d-9201-d7b1e9910f63?resourceVersion=id%3A686"}},"resourceIdObjMeta":{"drupal_internal__target_id":686},"image":{"type":"file--file","id":"0b9df7f6-6d41-4c6b-a738-d4cc9e678319","uri":{"value":"public://2023-12/hae-knockout_0.webp","url":"/sites/default/files/2023-12/hae-knockout_0.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/0b9df7f6-6d41-4c6b-a738-d4cc9e678319"}},"resourceIdObjMeta":{"alt":"HAE logo white","title":"","width":null,"height":null,"drupal_internal__target_id":651}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"96c0f07f-e62a-48ed-a228-d8eb5489b553","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/96c0f07f-e62a-48ed-a228-d8eb5489b553?resourceVersion=id%3A1186"}},"resourceIdObjMeta":{"drupal_internal__target_id":1186},"image":{"type":"file--file","id":"f927c092-fac7-4363-b5ae-427b1caa8b2e","uri":{"value":"public://2023-12/hae-thumb.webp","url":"/sites/default/files/2023-12/hae-thumb.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/f927c092-fac7-4363-b5ae-427b1caa8b2e"}},"resourceIdObjMeta":{"alt":"Image of scientific body diagram","title":"","width":null,"height":null,"drupal_internal__target_id":1176}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"ee022a9f-189a-4b86-9ee0-06da8060358a","path":{"alias":"/work/athenahealth","pid":396,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/ee022a9f-189a-4b86-9ee0-06da8060358a?resourceVersion=id%3A3641"}},"field_header":{"type":"paragraph--header_case_study","id":"989c6ef3-3689-4402-9773-9f0965156e1a","field_headline":{"value":"Elevating the benefits of a one-of-a-kind platform","format":"plain_text","processed":"\u003cp\u003eElevating the benefits of a one-of-a-kind platform\u003c/p\u003e\n"},"field_label":{"value":"athenahealth","format":"plain_text","processed":"\u003cp\u003eathenahealth\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/989c6ef3-3689-4402-9773-9f0965156e1a?resourceVersion=id%3A44951"}},"resourceIdObjMeta":{"target_revision_id":44951,"drupal_internal__target_id":186},"field_industry":[{"type":"taxonomy_term--industry","id":"0bd92984-184b-45b5-bead-71485701d648","name":"Healthcare","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/0bd92984-184b-45b5-bead-71485701d648?resourceVersion=id%3A26"}},"resourceIdObjMeta":{"drupal_internal__target_id":26}},{"type":"taxonomy_term--industry","id":"ea3bd385-7b90-4eba-a177-9b32659b0701","name":"Technology","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/ea3bd385-7b90-4eba-a177-9b32659b0701?resourceVersion=id%3A51"}},"resourceIdObjMeta":{"drupal_internal__target_id":51}}],"field_logo_knockout":{"type":"media--image","id":"e3596118-0ad1-48eb-9536-bac3107baf6e","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/e3596118-0ad1-48eb-9536-bac3107baf6e?resourceVersion=id%3A226"}},"resourceIdObjMeta":{"drupal_internal__target_id":226},"image":{"type":"file--file","id":"5d0a31f9-76d2-46b6-8e8d-4e79311e54c3","uri":{"value":"public://2023-12/athena-health-knockout.webp","url":"/sites/default/files/2023-12/athena-health-knockout.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/5d0a31f9-76d2-46b6-8e8d-4e79311e54c3"}},"resourceIdObjMeta":{"alt":"Athenahealth logo in black and white","title":"","width":null,"height":null,"drupal_internal__target_id":236}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"bc17365d-42bd-4eb0-8a06-1ec9a69c3912","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/bc17365d-42bd-4eb0-8a06-1ec9a69c3912?resourceVersion=id%3A1251"}},"resourceIdObjMeta":{"drupal_internal__target_id":1251},"image":{"type":"file--file","id":"e747c5aa-a088-4345-b079-cfe75d5218fe","uri":{"value":"public://2023-12/athena-thumb.webp","url":"/sites/default/files/2023-12/athena-thumb.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/e747c5aa-a088-4345-b079-cfe75d5218fe"}},"resourceIdObjMeta":{"alt":"AI paper stack with caption \"stack it 20 feet high\"","title":"","width":null,"height":null,"drupal_internal__target_id":1241}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"c0a06626-731e-42da-a9df-32af9200dc19","path":{"alias":"/work/ul","pid":481,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/c0a06626-731e-42da-a9df-32af9200dc19?resourceVersion=id%3A3566"}},"field_header":{"type":"paragraph--header_case_study","id":"e337bdc3-064a-4d33-b448-a3c91c11ae6a","field_headline":{"value":"Supporting one of the world’s most trusted brands on their digital transformation journey","format":"plain_text","processed":"\u003cp\u003eSupporting one of the world’s most trusted brands on their digital transformation journey\u003c/p\u003e\n"},"field_label":{"value":"UL","format":"plain_text","processed":"\u003cp\u003eUL\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/e337bdc3-064a-4d33-b448-a3c91c11ae6a?resourceVersion=id%3A43801"}},"resourceIdObjMeta":{"target_revision_id":43801,"drupal_internal__target_id":911},"field_industry":[{"type":"taxonomy_term--industry","id":"fc155d01-c223-4613-a92e-fa930fc48156","name":"Professional Services","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/fc155d01-c223-4613-a92e-fa930fc48156?resourceVersion=id%3A11"}},"resourceIdObjMeta":{"drupal_internal__target_id":11}}],"field_logo_knockout":{"type":"media--image","id":"613cafb6-aca0-4032-b9d6-bbf4820dcd86","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/613cafb6-aca0-4032-b9d6-bbf4820dcd86?resourceVersion=id%3A591"}},"resourceIdObjMeta":{"drupal_internal__target_id":591},"image":{"type":"file--file","id":"94b93d00-82d0-4d98-8e06-39f929a2c75c","uri":{"value":"public://2023-12/ul-knockout.webp","url":"/sites/default/files/2023-12/ul-knockout.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/94b93d00-82d0-4d98-8e06-39f929a2c75c"}},"resourceIdObjMeta":{"alt":"Ul logo white","title":"","width":null,"height":null,"drupal_internal__target_id":576}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"94944bca-f4ec-479d-9188-1b8a645e81df","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/94944bca-f4ec-479d-9188-1b8a645e81df?resourceVersion=id%3A916"}},"resourceIdObjMeta":{"drupal_internal__target_id":916},"image":{"type":"file--file","id":"37bbd972-891c-46cd-a546-baa7493a86f5","uri":{"value":"public://2023-12/ul-thumb.webp","url":"/sites/default/files/2023-12/ul-thumb.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/37bbd972-891c-46cd-a546-baa7493a86f5"}},"resourceIdObjMeta":{"alt":"3d model of an airport island in augmented reality","title":"","width":null,"height":null,"drupal_internal__target_id":971}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"f1fd0c27-0070-45b5-9801-6adb74850eee","path":{"alias":"/work/oxfam","pid":551,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/f1fd0c27-0070-45b5-9801-6adb74850eee?resourceVersion=id%3A4031"}},"field_header":{"type":"paragraph--header_case_study","id":"e38de74d-975d-4804-a26e-d8eec5d50597","field_headline":{"value":"A campaign encouraging 100% of America to commit to ending poverty","format":"plain_text","processed":"\u003cp\u003eA campaign encouraging 100% of America to commit to ending poverty\u003c/p\u003e\n"},"field_label":{"value":"Oxfam","format":"plain_text","processed":"\u003cp\u003eOxfam\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/e38de74d-975d-4804-a26e-d8eec5d50597?resourceVersion=id%3A48176"}},"resourceIdObjMeta":{"target_revision_id":48176,"drupal_internal__target_id":1816},"field_industry":[{"type":"taxonomy_term--industry","id":"ca973160-eb4f-472e-9448-539b00dc65d2","name":"Nonprofit","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/ca973160-eb4f-472e-9448-539b00dc65d2?resourceVersion=id%3A46"}},"resourceIdObjMeta":{"drupal_internal__target_id":46}}],"field_logo_knockout":{"type":"media--image","id":"15361f6c-b847-40c6-a0eb-0ff8338331ce","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/15361f6c-b847-40c6-a0eb-0ff8338331ce?resourceVersion=id%3A1396"}},"resourceIdObjMeta":{"drupal_internal__target_id":1396},"image":{"type":"file--file","id":"0142f5fb-a82b-464f-8c40-449774ce8809","uri":{"value":"public://2024-01/logo-oxfam-white.webp","url":"/sites/default/files/2024-01/logo-oxfam-white.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/0142f5fb-a82b-464f-8c40-449774ce8809"}},"resourceIdObjMeta":{"alt":"Oxfam logo in white","title":"","width":null,"height":null,"drupal_internal__target_id":1376}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"0afff952-a8ce-462e-9ca7-671f32de5271","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/0afff952-a8ce-462e-9ca7-671f32de5271?resourceVersion=id%3A1551"}},"resourceIdObjMeta":{"drupal_internal__target_id":1546},"image":{"type":"file--file","id":"1f8eca1c-5125-4ff3-8273-4758be223584","uri":{"value":"public://2024-02/thumb-oxfam.webp","url":"/sites/default/files/2024-02/thumb-oxfam.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/1f8eca1c-5125-4ff3-8273-4758be223584"}},"resourceIdObjMeta":{"alt":"a group of brown women smiling ","title":"","width":null,"height":null,"drupal_internal__target_id":1511}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"004d8cf3-d412-4726-80cb-4c18a6eea9e7","path":{"alias":"/work/thirty-one","pid":556,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/004d8cf3-d412-4726-80cb-4c18a6eea9e7?resourceVersion=id%3A3576"}},"field_header":{"type":"paragraph--header_case_study","id":"31d2a526-b348-4414-8485-3d4bd207e4f7","field_headline":{"value":"Rebranding the “darling of direct sales” for Warren Buffett's protégé","format":"plain_text","processed":"\u003cp\u003eRebranding the “darling of direct sales” for Warren Buffett\u0026#039;s protégé\u003c/p\u003e\n"},"field_label":{"value":"Thirty-One","format":"plain_text","processed":"\u003cp\u003eThirty-One\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/31d2a526-b348-4414-8485-3d4bd207e4f7?resourceVersion=id%3A43911"}},"resourceIdObjMeta":{"target_revision_id":43911,"drupal_internal__target_id":1871},"field_industry":[{"type":"taxonomy_term--industry","id":"0ecee80a-66ae-45d4-bc7f-1ef549c8a4b7","name":"Retail","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/0ecee80a-66ae-45d4-bc7f-1ef549c8a4b7?resourceVersion=id%3A31"}},"resourceIdObjMeta":{"drupal_internal__target_id":31}}],"field_logo_knockout":{"type":"media--image","id":"3f03bc67-317f-45cd-ac3a-d758c7b6f272","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/3f03bc67-317f-45cd-ac3a-d758c7b6f272?resourceVersion=id%3A1426"}},"resourceIdObjMeta":{"drupal_internal__target_id":1426},"image":{"type":"file--file","id":"8f419493-43ed-4c4e-81db-53cb5f4b5b1b","uri":{"value":"public://2024-01/logo-thirty-one-white.webp","url":"/sites/default/files/2024-01/logo-thirty-one-white.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/8f419493-43ed-4c4e-81db-53cb5f4b5b1b"}},"resourceIdObjMeta":{"alt":"Thirty-One Logo white","title":"","width":null,"height":null,"drupal_internal__target_id":1406}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"da6e9dcb-f87a-4c30-8677-01dc74e02064","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/da6e9dcb-f87a-4c30-8677-01dc74e02064?resourceVersion=id%3A1556"}},"resourceIdObjMeta":{"drupal_internal__target_id":1551},"image":{"type":"file--file","id":"d9257d27-bd79-4ef9-80e8-53d36f0d9688","uri":{"value":"public://2024-02/thumb-thirtyone.webp","url":"/sites/default/files/2024-02/thumb-thirtyone.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/d9257d27-bd79-4ef9-80e8-53d36f0d9688"}},"resourceIdObjMeta":{"alt":"Brown leather purse and wallets on a chair","title":"","width":null,"height":null,"drupal_internal__target_id":1516}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"f1f3f8db-550a-4a47-b0ab-77aa8d317bf4","path":{"alias":"/work/truth-initiative","pid":576,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/f1f3f8db-550a-4a47-b0ab-77aa8d317bf4?resourceVersion=id%3A3571"}},"field_header":{"type":"paragraph--header_case_study","id":"47fd8a98-ca00-4c40-afc9-c8c71a7efdb3","field_headline":{"value":"Inspiring effective change with one of America's leading nonprofit public health organizations","format":"plain_text","processed":"\u003cp\u003eInspiring effective change with one of America\u0026#039;s leading nonprofit public health organizations\u003c/p\u003e\n"},"field_label":{"value":"Truth Initiative","format":"plain_text","processed":"\u003cp\u003eTruth Initiative\u003c/p\u003e\n"},"field_link":{"uri":"https://truthinitiative.org/","title":"truthinitiative.org","options":[]},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/47fd8a98-ca00-4c40-afc9-c8c71a7efdb3?resourceVersion=id%3A43861"}},"resourceIdObjMeta":{"target_revision_id":43861,"drupal_internal__target_id":1901},"field_industry":[{"type":"taxonomy_term--industry","id":"ca973160-eb4f-472e-9448-539b00dc65d2","name":"Nonprofit","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/ca973160-eb4f-472e-9448-539b00dc65d2?resourceVersion=id%3A46"}},"resourceIdObjMeta":{"drupal_internal__target_id":46}}],"field_logo_knockout":{"type":"media--image","id":"3373f319-3a56-462f-b02c-9dbf728fd614","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/3373f319-3a56-462f-b02c-9dbf728fd614?resourceVersion=id%3A1661"}},"resourceIdObjMeta":{"drupal_internal__target_id":1656},"image":{"type":"file--file","id":"e33563ec-32f9-448a-86ad-db4f75b8752e","uri":{"value":"public://2024-04/img-truth-logo-white.webp","url":"/sites/default/files/2024-04/img-truth-logo-white.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/e33563ec-32f9-448a-86ad-db4f75b8752e"}},"resourceIdObjMeta":{"alt":"Truth Initiative Logo White","title":"","width":null,"height":null,"drupal_internal__target_id":1621}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"6ace1f28-88cb-4f68-bfa7-7ac31f672ee3","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/6ace1f28-88cb-4f68-bfa7-7ac31f672ee3?resourceVersion=id%3A1666"}},"resourceIdObjMeta":{"drupal_internal__target_id":1661},"image":{"type":"file--file","id":"3fd2d8ec-6963-41dd-a490-899751b756a2","uri":{"value":"public://2024-04/img-truth-hero-casestudy.webp","url":"/sites/default/files/2024-04/img-truth-hero-casestudy.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/3fd2d8ec-6963-41dd-a490-899751b756a2"}},"resourceIdObjMeta":{"alt":"Colorful doodles with word balloons saying various things","title":"","width":null,"height":null,"drupal_internal__target_id":1626}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]},{"type":"node--case_study","id":"27d7e5f7-d778-49ed-afc9-db532a03b705","path":{"alias":"/work/ultragenyx","pid":611,"langcode":"en"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/node/case_study/27d7e5f7-d778-49ed-afc9-db532a03b705?resourceVersion=id%3A3561"}},"field_header":{"type":"paragraph--header_case_study","id":"542faa56-fb9c-4324-bdfd-0a92a193991b","field_headline":{"value":"Ushering in a brand evolution for a rare disease pioneer","format":"plain_text","processed":"\u003cp\u003eUshering in a brand evolution for a rare disease pioneer\u003c/p\u003e\n"},"field_label":{"value":"Ultragenyx","format":"plain_text","processed":"\u003cp\u003eUltragenyx\u003c/p\u003e\n"},"field_link":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/paragraph/header_case_study/542faa56-fb9c-4324-bdfd-0a92a193991b?resourceVersion=id%3A43701"}},"resourceIdObjMeta":{"target_revision_id":43701,"drupal_internal__target_id":2616},"field_industry":[{"type":"taxonomy_term--industry","id":"0bd92984-184b-45b5-bead-71485701d648","name":"Healthcare","links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/taxonomy_term/industry/0bd92984-184b-45b5-bead-71485701d648?resourceVersion=id%3A26"}},"resourceIdObjMeta":{"drupal_internal__target_id":26}}],"field_logo_knockout":{"type":"media--image","id":"4003f947-45cf-4951-95f8-271018408acd","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/4003f947-45cf-4951-95f8-271018408acd?resourceVersion=id%3A1956"}},"resourceIdObjMeta":{"drupal_internal__target_id":1951},"image":{"type":"file--file","id":"fe9bc149-9b23-4622-b7f8-bac8ce555fbf","uri":{"value":"public://2024-06/logo_ultragenyx_white_2x.webp","url":"/sites/default/files/2024-06/logo_ultragenyx_white_2x.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/fe9bc149-9b23-4622-b7f8-bac8ce555fbf"}},"resourceIdObjMeta":{"alt":"Ultragenyx log knockout","title":"","width":null,"height":null,"drupal_internal__target_id":1896}},"relationshipNames":["image"]},"field_media":{"type":"media--image","id":"7a7b22a4-54b9-494a-9655-2ce2e6538649","field_metadata_height":null,"field_metadata_width":null,"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/media/image/7a7b22a4-54b9-494a-9655-2ce2e6538649?resourceVersion=id%3A1966"}},"resourceIdObjMeta":{"drupal_internal__target_id":1961},"image":{"type":"file--file","id":"0e8020d4-077d-4d3f-b36f-49e1fb04530c","uri":{"value":"public://2024-06/heroImage_2x.webp","url":"/sites/default/files/2024-06/heroImage_2x.webp"},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/file/file/0e8020d4-077d-4d3f-b36f-49e1fb04530c"}},"resourceIdObjMeta":{"alt":"Man holding and hugging his daughter","title":"","width":null,"height":null,"drupal_internal__target_id":1906}},"relationshipNames":["image"]},"relationshipNames":["field_industry","field_logo_knockout","field_media"]},"relationshipNames":["field_header"]}],"meta":{"count":19},"links":{"self":{"href":"https://genuinehubchkcmdsmpg.devcloud.acquia-sites.com/jsonapi/views/case_studies/list?fields%5Bnode--case_study%5D=field_header%2Cpath\u0026fields%5Btaxonomy_term--industry%5D=name\u0026fields%5Bfile--file%5D=uri\u0026fields%5Bmedia--image%5D=image%2CresourceIdObjMeta%2Cfield_metadata_height%2Cfield_metadata_width\u0026fields%5Bparagraph--header_case_study%5D=field_label%2Cfield_link%2Cfield_logo_knockout%2Cfield_headline%2Cfield_industry%2Cfield_media\u0026filter%5Bstatus%5D=1\u0026include=field_header.field_logo_knockout.image%2Cfield_header.field_media.image%2Cfield_header.field_industry"}}}}},"__N_SSG":true},"page":"/[...slug]","query":{"slug":["work","athenahealth"]},"buildId":"K1x88twMxCYLSTys33zHb","isFallback":false,"isExperimentalCompile":false,"gsp":true,"scriptLoader":[]}</script></body></html>

Pages: 1 2 3 4 5 6 7 8 9 10