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<!DOCTYPE html><html data-wf-domain="www.truepic.com" data-wf-page="66a6857b8878ab74a9d53da8" data-wf-site="66a6857b8878ab74a9d53db2" lang="en" data-wf-collection="66a6857b8878ab74a9d53ddc" data-wf-item-slug="introducing-the-authenticity-market-map"><head><meta charset="utf-8"/><title>Introducing the Authenticity Market Map</title><meta content="Mapping the emerging companies, technologies, and communities championing authenticity in the Age of AI." name="description"/><meta content="Introducing the Authenticity Market Map" property="og:title"/><meta content="Mapping the emerging companies, technologies, and communities championing authenticity in the Age of AI." property="og:description"/><meta content="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53dd9/67070e2f112f313490b208e5_AuthenticityCategory-BlogImage.png" property="og:image"/><meta content="Introducing the Authenticity Market Map" property="twitter:title"/><meta content="Mapping the emerging companies, technologies, 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class="uui-navbar02_dropdown-content"><div class="header-component_dropdown-right is-technology"><div class="header-component_dropdown-right-content"><div class="header-component_dropdown-right-item"><a data-w-id="b92c1e52-35ed-dbd3-3ea8-bcd18874fb79" href="/technology" class="header-component_dropdown-right-link w-inline-block"><div class="header-component_dropdown-right-img-wrap"><img sizes="100vw" srcset="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66e1d4b6228cbc8f67b00137_Nav-Technology-Light-p-500.png 500w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66e1d4b6228cbc8f67b00137_Nav-Technology-Light.png 516w" alt="Aerial view of fields and rivers with Content Credentials indicator in top right with software code snippet overlay." src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66e1d4b6228cbc8f67b00137_Nav-Technology-Light.png" loading="eager" class="header-component_dropdown-right-img"/></div><div class="header-component_dropdown-right-text"><p class="text-md is-weight-semi-bold">Technology</p><div class="header-component_dropdownl-blog-summary"><p class="text-xs text-color--606060">Digital media authenticity</p></div><div class="header-component_dropdownl-blog-link"><div class="header-component_dropdownl-blog-text">Learn more</div><div class="icon-button w-embed"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" style="color: #0A64FF"> <path d="M7 17L17 7M17 7H7M17 7V17" stroke="currentColor" stroke-width="2" stroke-linecap="square"/> </svg></div></div></div></a></div></div></div><div class="header-component_dropdown-left is-technology-dropdown"><div id="w-node-b92c1e52-35ed-dbd3-3ea8-bcd18874fb87-0bbda780" class="header-component_dropdown-left-list"><h4 class="header-component_col-label">enterprise c2pa</h4><div class="header-component_dropdown-inner-grid-col is-use-cases-grid"><a id="w-node-b92c1e52-35ed-dbd3-3ea8-bcd18874fb8b-0bbda780" href="/c2pa/enterprise-c2pa" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5d3ac926622784f12d5c_check-verified-02.png" loading="lazy" alt="Check mark seal icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Enterprise C2PA overview</p><p class="header-component_col-summary">Secure and supported solution for digital content authenticity</p></div></a><a id="w-node-b92c1e52-35ed-dbd3-3ea8-bcd18874fb93-0bbda780" href="/c2pa/signing" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5d621a6536660ff75e60_award-03.png" loading="lazy" alt="Certificate seal icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Signing</p><p class="header-component_col-summary">Sign C2PA content, certificate authority included</p></div></a><a id="w-node-b92c1e52-35ed-dbd3-3ea8-bcd18874fb9b-0bbda780" href="/c2pa/capture" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5d7d1c222ad092067d7a_camera-02.png" loading="lazy" alt="Camera icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Capture</p><p class="header-component_col-summary">Securely capture C2PA-compliant media</p></div></a><a id="w-node-b92c1e52-35ed-dbd3-3ea8-bcd18874fba3-0bbda780" href="/c2pa/display" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5d9b1b5586f6dbbb866e_CR.png" loading="lazy" alt="Content Credentials icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Validate & Display</p><p class="header-component_col-summary">Read and show Content Credentials</p></div></a></div></div><div id="w-node-b92c1e52-35ed-dbd3-3ea8-bcd18874fbab-0bbda780" class="header-component_dropdown-divider"></div><div id="w-node-b92c1e52-35ed-dbd3-3ea8-bcd18874fbac-0bbda780" class="header-component_dropdown-left-list"><h4 class="header-component_col-label">TRUEPIC Vision</h4><a id="w-node-b92c1e52-35ed-dbd3-3ea8-bcd18874fbaf-0bbda780" href="/vision/inspection-platform" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5db89ab530cb38b65857_clipboard.png" loading="lazy" alt="Clipboard icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Vision overview</p><p class="header-component_col-summary">Trustworthy virtual inspections</p></div></a><a id="w-node-b92c1e52-35ed-dbd3-3ea8-bcd18874fbb7-0bbda780" href="/vision/virtual-inspection-demo" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5dcd91e5d1ed9aa649cd_file-search-02.png" loading="lazy" alt="Document with magnifying glass icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Test virtual inspection</p><p class="header-component_col-summary">See Truepic Vision in action</p></div></a></div></div></div></div><div class="header-component_dropdown-container"><div class="uui-navbar01_dropdown-content-2"><div 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16.7579 14.0162 17.4911 13.7342L22 12L17.4911 10.2658C16.7579 9.98381 16.3913 9.8428 16.0829 9.62353C15.8096 9.42919 15.5708 9.1904 15.3765 8.91709C15.1572 8.60871 15.0162 8.24209 14.7342 7.50886L13 3Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Customer stories</div><div class="uui-text-size-small-9 hide-mobile-landscape">Learn how our customers are making big changes.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M12 22C17.5228 22 22 17.5228 22 12C22 6.47715 17.5228 2 12 2C6.47715 2 2 6.47715 2 12C2 17.5228 6.47715 22 12 22Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M9.5 8.96533C9.5 8.48805 9.5 8.24941 9.59974 8.11618C9.68666 8.00007 9.81971 7.92744 9.96438 7.9171C10.1304 7.90525 10.3311 8.03429 10.7326 8.29239L15.4532 11.3271C15.8016 11.551 15.9758 11.663 16.0359 11.8054C16.0885 11.9298 16.0885 12.0702 16.0359 12.1946C15.9758 12.337 15.8016 12.449 15.4532 12.6729L10.7326 15.7076C10.3311 15.9657 10.1304 16.0948 9.96438 16.0829C9.81971 16.0726 9.68666 15.9999 9.59974 15.8838C9.5 15.7506 9.5 15.512 9.5 15.0347V8.96533Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Video tutorials</div><div class="uui-text-size-small-9 hide-mobile-landscape">Get up and running on new features and techniques.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg 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stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Documentation</div><div class="uui-text-size-small-9 hide-mobile-landscape">All the boring stuff that you (hopefully won’t) need.</div></div></a></div><div class="uui-navbar01_dropdown-link-list-2"><h4 class="uui-navbar01_heading-2">Company</h4><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4 21L4 4M4 13H11.4C11.9601 13 12.2401 13 12.454 12.891C12.6422 12.7951 12.7951 12.6422 12.891 12.454C13 12.2401 13 11.9601 13 11.4V4.6C13 4.03995 13 3.75992 12.891 3.54601C12.7951 3.35785 12.6422 3.20487 12.454 3.10899C12.2401 3 11.9601 3 11.4 3H5.6C5.03995 3 4.75992 3 4.54601 3.10899C4.35785 3.20487 4.20487 3.35785 4.10899 3.54601C4 3.75992 4 4.03995 4 4.6V13ZM13 5H19.4C19.9601 5 20.2401 5 20.454 5.10899C20.6422 5.20487 20.7951 5.35785 20.891 5.54601C21 5.75992 21 6.03995 21 6.6V13.4C21 13.9601 21 14.2401 20.891 14.454C20.7951 14.6422 20.6422 14.7951 20.454 14.891C20.2401 15 19.9601 15 19.4 15H14.6C14.0399 15 13.7599 15 13.546 14.891C13.3578 14.7951 13.2049 14.6422 13.109 14.454C13 14.2401 13 13.9601 13 13.4V5Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">About us</div><div class="uui-text-size-small-9 hide-mobile-landscape">Learn about our story and our mission statement.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20.9996 11.5C20.9996 16.1944 17.194 20 12.4996 20C11.4228 20 10.3928 19.7998 9.44478 19.4345C9.27145 19.3678 9.18478 19.3344 9.11586 19.3185C9.04807 19.3029 8.999 19.2963 8.92949 19.2937C8.85881 19.291 8.78127 19.299 8.62619 19.315L3.50517 19.8444C3.01692 19.8948 2.7728 19.9201 2.6288 19.8322C2.50337 19.7557 2.41794 19.6279 2.3952 19.4828C2.36909 19.3161 2.48575 19.1002 2.71906 18.6684L4.35472 15.6408C4.48942 15.3915 4.55677 15.2668 4.58728 15.1469C4.6174 15.0286 4.62469 14.9432 4.61505 14.8214C4.60529 14.6981 4.55119 14.5376 4.443 14.2166C4.15547 13.3636 3.99962 12.45 3.99962 11.5C3.99962 6.80558 7.8052 3 12.4996 3C17.194 3 20.9996 6.80558 20.9996 11.5Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Press</div><div class="uui-text-size-small-9 hide-mobile-landscape">News and writings, press releases, and press resources.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22 21V19C22 17.1362 20.7252 15.5701 19 15.126M15.5 3.29076C16.9659 3.88415 18 5.32131 18 7C18 8.67869 16.9659 10.1159 15.5 10.7092M17 21C17 19.1362 17 18.2044 16.6955 17.4693C16.2895 16.4892 15.5108 15.7105 14.5307 15.3045C13.7956 15 12.8638 15 11 15H8C6.13623 15 5.20435 15 4.46927 15.3045C3.48915 15.7105 2.71046 16.4892 2.30448 17.4693C2 18.2044 2 19.1362 2 21M13.5 7C13.5 9.20914 11.7091 11 9.5 11C7.29086 11 5.5 9.20914 5.5 7C5.5 4.79086 7.29086 3 9.5 3C11.7091 3 13.5 4.79086 13.5 7Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_text-wrapper-2"><div class="uui-navbar01_item-heading-2 margin-bottom-0">Careers</div><div class="uui-badge-small-success-4"><div>We're hiring!</div></div></div><div class="uui-text-size-small-9 hide-mobile-landscape">We’re always looking for talented people. Join our team!</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13 7L11.8845 4.76892C11.5634 4.1268 11.4029 3.80573 11.1634 3.57116C10.9516 3.36373 10.6963 3.20597 10.4161 3.10931C10.0992 3 9.74021 3 9.02229 3H5.2C4.0799 3 3.51984 3 3.09202 3.21799C2.71569 3.40973 2.40973 3.71569 2.21799 4.09202C2 4.51984 2 5.0799 2 6.2V7M2 7H17.2C18.8802 7 19.7202 7 20.362 7.32698C20.9265 7.6146 21.3854 8.07354 21.673 8.63803C22 9.27976 22 10.1198 22 11.8V16.2C22 17.8802 22 18.7202 21.673 19.362C21.3854 19.9265 20.9265 20.3854 20.362 20.673C19.7202 21 18.8802 21 17.2 21H6.8C5.11984 21 4.27976 21 3.63803 20.673C3.07354 20.3854 2.6146 19.9265 2.32698 19.362C2 18.7202 2 17.8802 2 16.2V7Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Legal</div><div class="uui-text-size-small-9 hide-mobile-landscape">All the boring stuff that Dan from legal made us add.</div></div></a></div></div><div class="uui-navbar01_dropdown-content-right-2"><div class="uui-navbar01_dropdown-content-wrapper-2"><h4 class="uui-navbar01_dropdown-content-heading-2">Resources</h4><div class="uui-navbar01_dropdown-blog-list-2"><a href="#" class="uui-navbar01_blog-item-2 w-inline-block"><div class="uui-navbar01_blog-image-wrapper-2"><img loading="eager" src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524e9_nav-image-06.jpg" alt="Man working at desk" class="uui-navbar01_blog-image-2"/></div><div class="uui-navbar01_large-item-content-2"><div class="uui-navbar01_item-heading-2">How to get started</div><div class="uui-text-size-small-9">Jump right in — get an overview of the basics and get started on building.</div><div class="uui-navbar01_item-button-wrapper-2"><div class="uui-button-row-10"><div class="uui-button-link-5 is-button-xsmall"><div class="uui-button-icon-6 w-embed"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10.0003 18.3334C14.6027 18.3334 18.3337 14.6024 18.3337 10C18.3337 5.39765 14.6027 1.66669 10.0003 1.66669C5.39795 1.66669 1.66699 5.39765 1.66699 10C1.66699 14.6024 5.39795 18.3334 10.0003 18.3334Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> <path d="M7.91699 7.47113C7.91699 7.07339 7.91699 6.87452 8.00011 6.7635C8.07254 6.66675 8.18342 6.60622 8.30397 6.59761C8.44231 6.58773 8.6096 6.69527 8.94416 6.91035L12.878 9.43923C13.1683 9.62587 13.3135 9.71919 13.3636 9.83785C13.4074 9.94152 13.4074 10.0585 13.3636 10.1622C13.3135 10.2809 13.1683 10.3742 12.878 10.5608L8.94416 13.0897C8.6096 13.3048 8.44231 13.4123 8.30397 13.4024C8.18342 13.3938 8.07254 13.3333 8.00011 13.2365C7.91699 13.1255 7.91699 12.9266 7.91699 12.5289V7.47113Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> </svg></div><div>Watch video</div></div></div></div></div></a><a href="#" class="uui-navbar01_blog-item-2 w-inline-block"><div class="uui-navbar01_blog-image-wrapper-2"><img sizes="100vw" srcset="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06-p-500.jpeg 500w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06-p-800.jpeg 800w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06.jpeg 1280w" alt="Woman looking at phone" src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06.jpeg" loading="eager" class="uui-navbar01_blog-image-2"/></div><div class="uui-navbar01_large-item-content-2"><div class="uui-navbar01_item-heading-2">Advanced features</div><div class="uui-text-size-small-9">Once you’re ready, learn more about advanced analytics, features and shortcuts.</div><div class="uui-navbar01_item-button-wrapper-2"><div class="uui-button-row-10"><div class="uui-button-link-5 is-button-xsmall"><div class="uui-button-icon-6 w-embed"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10.0003 18.3334C14.6027 18.3334 18.3337 14.6024 18.3337 10C18.3337 5.39765 14.6027 1.66669 10.0003 1.66669C5.39795 1.66669 1.66699 5.39765 1.66699 10C1.66699 14.6024 5.39795 18.3334 10.0003 18.3334Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> <path d="M7.91699 7.47113C7.91699 7.07339 7.91699 6.87452 8.00011 6.7635C8.07254 6.66675 8.18342 6.60622 8.30397 6.59761C8.44231 6.58773 8.6096 6.69527 8.94416 6.91035L12.878 9.43923C13.1683 9.62587 13.3135 9.71919 13.3636 9.83785C13.4074 9.94152 13.4074 10.0585 13.3636 10.1622C13.3135 10.2809 13.1683 10.3742 12.878 10.5608L8.94416 13.0897C8.6096 13.3048 8.44231 13.4123 8.30397 13.4024C8.18342 13.3938 8.07254 13.3333 8.00011 13.2365C7.91699 13.1255 7.91699 12.9266 7.91699 12.5289V7.47113Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> </svg></div><div>Watch video</div></div></div></div></div></a></div><div id="w-node-b92c1e52-35ed-dbd3-3ea8-bcd18874fc2d-0bbda780" class="uui-navbar01_dropdown-content-button-wrapper-2"><a id="w-node-b92c1e52-35ed-dbd3-3ea8-bcd18874fc2e-0bbda780" href="#" class="uui-button-link-5 is-button-xsmall w-inline-block"><div>All video tutorials</div><div class="uui-button-icon-6 w-embed"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4.16699 9.99996H15.8337M15.8337 9.99996L10.0003 4.16663M15.8337 9.99996L10.0003 15.8333" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></a></div></div><div class="uui-navbar01_dropdown-right-overlay-absolute-2"></div></div></div></div></div></nav></div><div data-delay="0" data-hover="true" data-w-id="a1130ddf-abe1-62f7-ef7f-7c430bbda853" class="header-component_desktop-dropdown w-dropdown"><div class="header-component_dropdown-toggle w-dropdown-toggle"><div class="header-component_dropdown-toggle-icon w-embed"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M5 7.5L10 12.5L15 7.5" stroke="currentColor" stroke-width="1.67" stroke-linecap="round" stroke-linejoin="round"/> </svg></div><div class="header-component_dropdown-text">Use cases</div></div><nav class="header-component_dropdown-list w-dropdown-list"><div class="div-block-204"></div><div class="container-large nav-dropdown"><div class="uui-navbar02_container"><div class="uui-navbar02_dropdown-content"><div class="header-component_dropdown-left is-col-4"><div id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44dc4-0bbda780" class="header-component_dropdown-left-list"><h4 class="header-component_col-label">C2PA</h4><div id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44dc7-0bbda780" class="header-component_dropdown-left-list"><div class="header-component_dropdown-inner-grid-col is-use-cases-grid"><a id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44dc9-0bbda780" href="/c2pa/genai" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5e1b1a6536660ff7fb56_stars-01.png" loading="lazy" alt="Magical stars icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Gen AI</p><p class="header-component_col-summary">Transparency into synthetic media</p></div></a><a id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44dd9-0bbda780" href="/c2pa/media-services" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5e369bd296feb33c8593_image-check.png" loading="lazy" alt="Picture with check mark icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Media services</p><p class="header-component_col-summary">Preserve media authenticity<br/></p></div></a><a id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44de9-0bbda780" href="/c2pa/hardware" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5e49fa9fee28abe32dc8_cpu-chip-01.png" loading="lazy" alt="Computer chip icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Devices & Hardware</p><p class="header-component_col-summary">Embedded controlled capture </p></div></a></div></div></div><div id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44df9-0bbda780" class="header-component_dropdown-divider"></div><div id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44dfa-0bbda780" class="header-component_dropdown-left-list"><h4 class="header-component_col-label">VIRTUAL INSPECTIONS</h4><div class="header-component_dropdown-inner-grid-col is-use-cases-grid"><a id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44dfe-0bbda780" href="/vision/insurance" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5e67e03081154040903f_shield-02.png" loading="lazy" alt="Shield icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Insurance</p><p class="header-component_col-summary">Instant inspection results </p></div></a><a id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44e06-0bbda780" href="/vision/business-lending" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5ebe47d6044a734edd6c_building-02.png" loading="lazy" alt="Storefront icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Business lending</p><p class="header-component_col-summary">Quicker due diligence <br/></p></div></a><a id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44e0e-0bbda780" href="/vision/auto-warranty" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5e7d87b4c73cf9f3fd73_car-01.png" loading="lazy" alt="Car icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Auto warranty</p><p class="header-component_col-summary">Prevent fraudulent claims</p></div></a><a id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44e16-0bbda780" href="/vision/equipment-leasing-financing" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5eceaeac03d96c814ece_truck-01.png" loading="lazy" alt="Delivery truck icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Equipment financing</p><p class="header-component_col-summary">Confirm condition remotely</p></div></a><a id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44e1e-0bbda780" href="/vision/construction-lending" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5e940f31704108153417_tool-02.png" loading="lazy" alt="Wrench and screwdriver icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Construction lending</p><p class="header-component_col-summary">Disperse draws faster</p></div></a><a id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44e26-0bbda780" href="/vision/product-safety-recalls" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5ee2c8ead7df2e103bf4_laptop-01.png" loading="lazy" alt="Laptop icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Product safety & recalls</p><p class="header-component_col-summary">Instantly validate claims</p></div></a></div></div></div></div></div><div class="header-component_dropdown-container"><div class="uui-navbar01_dropdown-content-2"><div class="uui-navbar01_dropdown-content-left-2"><div class="uui-navbar01_dropdown-link-list-2"><h4 class="uui-navbar01_heading-2">Resources</h4><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20 19V16H7C5.34315 16 4 17.3431 4 19M8.8 22H16.8C17.9201 22 18.4802 22 18.908 21.782C19.2843 21.5903 19.5903 21.2843 19.782 20.908C20 20.4802 20 19.9201 20 18.8V5.2C20 4.07989 20 3.51984 19.782 3.09202C19.5903 2.71569 19.2843 2.40973 18.908 2.21799C18.4802 2 17.9201 2 16.8 2H8.8C7.11984 2 6.27976 2 5.63803 2.32698C5.07354 2.6146 4.6146 3.07354 4.32698 3.63803C4 4.27976 4 5.11984 4 6.8V17.2C4 18.8802 4 19.7202 4.32698 20.362C4.6146 20.9265 5.07354 21.3854 5.63803 21.673C6.27976 22 7.11984 22 8.8 22Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Blog</div><div class="uui-text-size-small-9 hide-mobile-landscape">The latest industry news, updates and info.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4.5 22V17M4.5 7V2M2 4.5H7M2 19.5H7M13 3L11.2658 7.50886C10.9838 8.24209 10.8428 8.60871 10.6235 8.91709C10.4292 9.1904 10.1904 9.42919 9.91709 9.62353C9.60871 9.8428 9.24209 9.98381 8.50886 10.2658L4 12L8.50886 13.7342C9.24209 14.0162 9.60871 14.1572 9.91709 14.3765C10.1904 14.5708 10.4292 14.8096 10.6235 15.0829C10.8428 15.3913 10.9838 15.7579 11.2658 16.4911L13 21L14.7342 16.4911C15.0162 15.7579 15.1572 15.3913 15.3765 15.0829C15.5708 14.8096 15.8096 14.5708 16.0829 14.3765C16.3913 14.1572 16.7579 14.0162 17.4911 13.7342L22 12L17.4911 10.2658C16.7579 9.98381 16.3913 9.8428 16.0829 9.62353C15.8096 9.42919 15.5708 9.1904 15.3765 8.91709C15.1572 8.60871 15.0162 8.24209 14.7342 7.50886L13 3Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Customer stories</div><div class="uui-text-size-small-9 hide-mobile-landscape">Learn how our customers are making big changes.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M12 22C17.5228 22 22 17.5228 22 12C22 6.47715 17.5228 2 12 2C6.47715 2 2 6.47715 2 12C2 17.5228 6.47715 22 12 22Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M9.5 8.96533C9.5 8.48805 9.5 8.24941 9.59974 8.11618C9.68666 8.00007 9.81971 7.92744 9.96438 7.9171C10.1304 7.90525 10.3311 8.03429 10.7326 8.29239L15.4532 11.3271C15.8016 11.551 15.9758 11.663 16.0359 11.8054C16.0885 11.9298 16.0885 12.0702 16.0359 12.1946C15.9758 12.337 15.8016 12.449 15.4532 12.6729L10.7326 15.7076C10.3311 15.9657 10.1304 16.0948 9.96438 16.0829C9.81971 16.0726 9.68666 15.9999 9.59974 15.8838C9.5 15.7506 9.5 15.512 9.5 15.0347V8.96533Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Video tutorials</div><div class="uui-text-size-small-9 hide-mobile-landscape">Get up and running on new features and techniques.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14 2.26953V6.40007C14 6.96012 14 7.24015 14.109 7.45406C14.2049 7.64222 14.3578 7.7952 14.546 7.89108C14.7599 8.00007 15.0399 8.00007 15.6 8.00007H19.7305M14 17.5L16.5 15L14 12.5M10 12.5L7.5 15L10 17.5M20 9.98822V17.2C20 18.8802 20 19.7202 19.673 20.362C19.3854 20.9265 18.9265 21.3854 18.362 21.673C17.7202 22 16.8802 22 15.2 22H8.8C7.11984 22 6.27976 22 5.63803 21.673C5.07354 21.3854 4.6146 20.9265 4.32698 20.362C4 19.7202 4 18.8802 4 17.2V6.8C4 5.11984 4 4.27976 4.32698 3.63803C4.6146 3.07354 5.07354 2.6146 5.63803 2.32698C6.27976 2 7.11984 2 8.8 2H12.0118C12.7455 2 13.1124 2 13.4577 2.08289C13.7638 2.15638 14.0564 2.27759 14.3249 2.44208C14.6276 2.6276 14.887 2.88703 15.4059 3.40589L18.5941 6.59411C19.113 7.11297 19.3724 7.3724 19.5579 7.67515C19.7224 7.94356 19.8436 8.2362 19.9171 8.5423C20 8.88757 20 9.25445 20 9.98822Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Documentation</div><div class="uui-text-size-small-9 hide-mobile-landscape">All the boring stuff that you (hopefully won’t) need.</div></div></a></div><div class="uui-navbar01_dropdown-link-list-2"><h4 class="uui-navbar01_heading-2">Company</h4><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4 21L4 4M4 13H11.4C11.9601 13 12.2401 13 12.454 12.891C12.6422 12.7951 12.7951 12.6422 12.891 12.454C13 12.2401 13 11.9601 13 11.4V4.6C13 4.03995 13 3.75992 12.891 3.54601C12.7951 3.35785 12.6422 3.20487 12.454 3.10899C12.2401 3 11.9601 3 11.4 3H5.6C5.03995 3 4.75992 3 4.54601 3.10899C4.35785 3.20487 4.20487 3.35785 4.10899 3.54601C4 3.75992 4 4.03995 4 4.6V13ZM13 5H19.4C19.9601 5 20.2401 5 20.454 5.10899C20.6422 5.20487 20.7951 5.35785 20.891 5.54601C21 5.75992 21 6.03995 21 6.6V13.4C21 13.9601 21 14.2401 20.891 14.454C20.7951 14.6422 20.6422 14.7951 20.454 14.891C20.2401 15 19.9601 15 19.4 15H14.6C14.0399 15 13.7599 15 13.546 14.891C13.3578 14.7951 13.2049 14.6422 13.109 14.454C13 14.2401 13 13.9601 13 13.4V5Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">About us</div><div class="uui-text-size-small-9 hide-mobile-landscape">Learn about our story and our mission statement.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20.9996 11.5C20.9996 16.1944 17.194 20 12.4996 20C11.4228 20 10.3928 19.7998 9.44478 19.4345C9.27145 19.3678 9.18478 19.3344 9.11586 19.3185C9.04807 19.3029 8.999 19.2963 8.92949 19.2937C8.85881 19.291 8.78127 19.299 8.62619 19.315L3.50517 19.8444C3.01692 19.8948 2.7728 19.9201 2.6288 19.8322C2.50337 19.7557 2.41794 19.6279 2.3952 19.4828C2.36909 19.3161 2.48575 19.1002 2.71906 18.6684L4.35472 15.6408C4.48942 15.3915 4.55677 15.2668 4.58728 15.1469C4.6174 15.0286 4.62469 14.9432 4.61505 14.8214C4.60529 14.6981 4.55119 14.5376 4.443 14.2166C4.15547 13.3636 3.99962 12.45 3.99962 11.5C3.99962 6.80558 7.8052 3 12.4996 3C17.194 3 20.9996 6.80558 20.9996 11.5Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Press</div><div class="uui-text-size-small-9 hide-mobile-landscape">News and writings, press releases, and press resources.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22 21V19C22 17.1362 20.7252 15.5701 19 15.126M15.5 3.29076C16.9659 3.88415 18 5.32131 18 7C18 8.67869 16.9659 10.1159 15.5 10.7092M17 21C17 19.1362 17 18.2044 16.6955 17.4693C16.2895 16.4892 15.5108 15.7105 14.5307 15.3045C13.7956 15 12.8638 15 11 15H8C6.13623 15 5.20435 15 4.46927 15.3045C3.48915 15.7105 2.71046 16.4892 2.30448 17.4693C2 18.2044 2 19.1362 2 21M13.5 7C13.5 9.20914 11.7091 11 9.5 11C7.29086 11 5.5 9.20914 5.5 7C5.5 4.79086 7.29086 3 9.5 3C11.7091 3 13.5 4.79086 13.5 7Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_text-wrapper-2"><div class="uui-navbar01_item-heading-2 margin-bottom-0">Careers</div><div class="uui-badge-small-success-4"><div>We're hiring!</div></div></div><div class="uui-text-size-small-9 hide-mobile-landscape">We’re always looking for talented people. Join our team!</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13 7L11.8845 4.76892C11.5634 4.1268 11.4029 3.80573 11.1634 3.57116C10.9516 3.36373 10.6963 3.20597 10.4161 3.10931C10.0992 3 9.74021 3 9.02229 3H5.2C4.0799 3 3.51984 3 3.09202 3.21799C2.71569 3.40973 2.40973 3.71569 2.21799 4.09202C2 4.51984 2 5.0799 2 6.2V7M2 7H17.2C18.8802 7 19.7202 7 20.362 7.32698C20.9265 7.6146 21.3854 8.07354 21.673 8.63803C22 9.27976 22 10.1198 22 11.8V16.2C22 17.8802 22 18.7202 21.673 19.362C21.3854 19.9265 20.9265 20.3854 20.362 20.673C19.7202 21 18.8802 21 17.2 21H6.8C5.11984 21 4.27976 21 3.63803 20.673C3.07354 20.3854 2.6146 19.9265 2.32698 19.362C2 18.7202 2 17.8802 2 16.2V7Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Legal</div><div class="uui-text-size-small-9 hide-mobile-landscape">All the boring stuff that Dan from legal made us add.</div></div></a></div></div><div class="uui-navbar01_dropdown-content-right-2"><div class="uui-navbar01_dropdown-content-wrapper-2"><h4 class="uui-navbar01_dropdown-content-heading-2">Resources</h4><div class="uui-navbar01_dropdown-blog-list-2"><a href="#" class="uui-navbar01_blog-item-2 w-inline-block"><div class="uui-navbar01_blog-image-wrapper-2"><img loading="eager" src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524e9_nav-image-06.jpg" alt="Man working at desk" class="uui-navbar01_blog-image-2"/></div><div class="uui-navbar01_large-item-content-2"><div class="uui-navbar01_item-heading-2">How to get started</div><div class="uui-text-size-small-9">Jump right in — get an overview of the basics and get started on building.</div><div class="uui-navbar01_item-button-wrapper-2"><div class="uui-button-row-10"><div class="uui-button-link-5 is-button-xsmall"><div class="uui-button-icon-6 w-embed"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10.0003 18.3334C14.6027 18.3334 18.3337 14.6024 18.3337 10C18.3337 5.39765 14.6027 1.66669 10.0003 1.66669C5.39795 1.66669 1.66699 5.39765 1.66699 10C1.66699 14.6024 5.39795 18.3334 10.0003 18.3334Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> <path d="M7.91699 7.47113C7.91699 7.07339 7.91699 6.87452 8.00011 6.7635C8.07254 6.66675 8.18342 6.60622 8.30397 6.59761C8.44231 6.58773 8.6096 6.69527 8.94416 6.91035L12.878 9.43923C13.1683 9.62587 13.3135 9.71919 13.3636 9.83785C13.4074 9.94152 13.4074 10.0585 13.3636 10.1622C13.3135 10.2809 13.1683 10.3742 12.878 10.5608L8.94416 13.0897C8.6096 13.3048 8.44231 13.4123 8.30397 13.4024C8.18342 13.3938 8.07254 13.3333 8.00011 13.2365C7.91699 13.1255 7.91699 12.9266 7.91699 12.5289V7.47113Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> </svg></div><div>Watch video</div></div></div></div></div></a><a href="#" class="uui-navbar01_blog-item-2 w-inline-block"><div class="uui-navbar01_blog-image-wrapper-2"><img sizes="100vw" srcset="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06-p-500.jpeg 500w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06-p-800.jpeg 800w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06.jpeg 1280w" alt="Woman looking at phone" src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06.jpeg" loading="eager" class="uui-navbar01_blog-image-2"/></div><div class="uui-navbar01_large-item-content-2"><div class="uui-navbar01_item-heading-2">Advanced features</div><div class="uui-text-size-small-9">Once you’re ready, learn more about advanced analytics, features and shortcuts.</div><div class="uui-navbar01_item-button-wrapper-2"><div class="uui-button-row-10"><div class="uui-button-link-5 is-button-xsmall"><div class="uui-button-icon-6 w-embed"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10.0003 18.3334C14.6027 18.3334 18.3337 14.6024 18.3337 10C18.3337 5.39765 14.6027 1.66669 10.0003 1.66669C5.39795 1.66669 1.66699 5.39765 1.66699 10C1.66699 14.6024 5.39795 18.3334 10.0003 18.3334Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> <path d="M7.91699 7.47113C7.91699 7.07339 7.91699 6.87452 8.00011 6.7635C8.07254 6.66675 8.18342 6.60622 8.30397 6.59761C8.44231 6.58773 8.6096 6.69527 8.94416 6.91035L12.878 9.43923C13.1683 9.62587 13.3135 9.71919 13.3636 9.83785C13.4074 9.94152 13.4074 10.0585 13.3636 10.1622C13.3135 10.2809 13.1683 10.3742 12.878 10.5608L8.94416 13.0897C8.6096 13.3048 8.44231 13.4123 8.30397 13.4024C8.18342 13.3938 8.07254 13.3333 8.00011 13.2365C7.91699 13.1255 7.91699 12.9266 7.91699 12.5289V7.47113Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> </svg></div><div>Watch video</div></div></div></div></div></a></div><div id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44e9c-0bbda780" class="uui-navbar01_dropdown-content-button-wrapper-2"><a id="w-node-_87efbec6-6ee3-bd3f-cab2-d93b38a44e9d-0bbda780" href="#" class="uui-button-link-5 is-button-xsmall w-inline-block"><div>All video tutorials</div><div class="uui-button-icon-6 w-embed"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4.16699 9.99996H15.8337M15.8337 9.99996L10.0003 4.16663M15.8337 9.99996L10.0003 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class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5fdd56ec1b4e0ad3bc5a_CR-1.png" loading="lazy" alt="Truepic logo mark icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">About us</p><p class="header-component_col-summary">Building a transparent digital world</p></div></a><a id="w-node-_9e54cd13-b81c-d67c-583b-579ce997c23e-0bbda780" href="/careers" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5ff079463c92daedf6e1_briefcase-02.png" loading="lazy" alt="Briefcase icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Careers</p><p class="header-component_col-summary">Join the mission</p></div></a><a 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class="header-component_dropdown-inner-grid-col is-use-cases-grid is-new-resources"><a id="w-node-_9e54cd13-b81c-d67c-583b-579ce997c24c-0bbda780" href="/blog" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5f19ffab520707b47359_message-notification-square.png" loading="lazy" alt="Speech bubble icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Blog</p><p class="header-component_col-summary">Product and industry updates</p></div></a><a id="w-node-_9e54cd13-b81c-d67c-583b-579ce997c254-0bbda780" href="https://truepic.dev/" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5f4a30e6a4ef5850eefd_file-05.png" loading="lazy" alt="Document icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Documentation</p><p class="header-component_col-summary">Developer docs</p></div></a><a id="w-node-a6661f0e-751a-d24e-bce3-036f6aaadf99-0bbda780" href="https://help.truepicvision.com/en/support/home" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/670ecf3e3a8a24581acd5244_helpcenter.png" loading="lazy" alt="Question mark icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Help center</p><p class="header-component_col-summary">Vision answers and support</p></div></a></div></div></div></div></div></div><div class="header-component_dropdown-container"><div class="uui-navbar01_dropdown-content-2"><div class="uui-navbar01_dropdown-content-left-2"><div class="uui-navbar01_dropdown-link-list-2"><h4 class="uui-navbar01_heading-2">Resources</h4><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20 19V16H7C5.34315 16 4 17.3431 4 19M8.8 22H16.8C17.9201 22 18.4802 22 18.908 21.782C19.2843 21.5903 19.5903 21.2843 19.782 20.908C20 20.4802 20 19.9201 20 18.8V5.2C20 4.07989 20 3.51984 19.782 3.09202C19.5903 2.71569 19.2843 2.40973 18.908 2.21799C18.4802 2 17.9201 2 16.8 2H8.8C7.11984 2 6.27976 2 5.63803 2.32698C5.07354 2.6146 4.6146 3.07354 4.32698 3.63803C4 4.27976 4 5.11984 4 6.8V17.2C4 18.8802 4 19.7202 4.32698 20.362C4.6146 20.9265 5.07354 21.3854 5.63803 21.673C6.27976 22 7.11984 22 8.8 22Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Blog</div><div class="uui-text-size-small-9 hide-mobile-landscape">The latest industry news, updates and info.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4.5 22V17M4.5 7V2M2 4.5H7M2 19.5H7M13 3L11.2658 7.50886C10.9838 8.24209 10.8428 8.60871 10.6235 8.91709C10.4292 9.1904 10.1904 9.42919 9.91709 9.62353C9.60871 9.8428 9.24209 9.98381 8.50886 10.2658L4 12L8.50886 13.7342C9.24209 14.0162 9.60871 14.1572 9.91709 14.3765C10.1904 14.5708 10.4292 14.8096 10.6235 15.0829C10.8428 15.3913 10.9838 15.7579 11.2658 16.4911L13 21L14.7342 16.4911C15.0162 15.7579 15.1572 15.3913 15.3765 15.0829C15.5708 14.8096 15.8096 14.5708 16.0829 14.3765C16.3913 14.1572 16.7579 14.0162 17.4911 13.7342L22 12L17.4911 10.2658C16.7579 9.98381 16.3913 9.8428 16.0829 9.62353C15.8096 9.42919 15.5708 9.1904 15.3765 8.91709C15.1572 8.60871 15.0162 8.24209 14.7342 7.50886L13 3Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Customer stories</div><div class="uui-text-size-small-9 hide-mobile-landscape">Learn how our customers are making big changes.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M12 22C17.5228 22 22 17.5228 22 12C22 6.47715 17.5228 2 12 2C6.47715 2 2 6.47715 2 12C2 17.5228 6.47715 22 12 22Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M9.5 8.96533C9.5 8.48805 9.5 8.24941 9.59974 8.11618C9.68666 8.00007 9.81971 7.92744 9.96438 7.9171C10.1304 7.90525 10.3311 8.03429 10.7326 8.29239L15.4532 11.3271C15.8016 11.551 15.9758 11.663 16.0359 11.8054C16.0885 11.9298 16.0885 12.0702 16.0359 12.1946C15.9758 12.337 15.8016 12.449 15.4532 12.6729L10.7326 15.7076C10.3311 15.9657 10.1304 16.0948 9.96438 16.0829C9.81971 16.0726 9.68666 15.9999 9.59974 15.8838C9.5 15.7506 9.5 15.512 9.5 15.0347V8.96533Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Video tutorials</div><div class="uui-text-size-small-9 hide-mobile-landscape">Get up and running on new features and techniques.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14 2.26953V6.40007C14 6.96012 14 7.24015 14.109 7.45406C14.2049 7.64222 14.3578 7.7952 14.546 7.89108C14.7599 8.00007 15.0399 8.00007 15.6 8.00007H19.7305M14 17.5L16.5 15L14 12.5M10 12.5L7.5 15L10 17.5M20 9.98822V17.2C20 18.8802 20 19.7202 19.673 20.362C19.3854 20.9265 18.9265 21.3854 18.362 21.673C17.7202 22 16.8802 22 15.2 22H8.8C7.11984 22 6.27976 22 5.63803 21.673C5.07354 21.3854 4.6146 20.9265 4.32698 20.362C4 19.7202 4 18.8802 4 17.2V6.8C4 5.11984 4 4.27976 4.32698 3.63803C4.6146 3.07354 5.07354 2.6146 5.63803 2.32698C6.27976 2 7.11984 2 8.8 2H12.0118C12.7455 2 13.1124 2 13.4577 2.08289C13.7638 2.15638 14.0564 2.27759 14.3249 2.44208C14.6276 2.6276 14.887 2.88703 15.4059 3.40589L18.5941 6.59411C19.113 7.11297 19.3724 7.3724 19.5579 7.67515C19.7224 7.94356 19.8436 8.2362 19.9171 8.5423C20 8.88757 20 9.25445 20 9.98822Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Documentation</div><div class="uui-text-size-small-9 hide-mobile-landscape">All the boring stuff that you (hopefully won’t) need.</div></div></a></div><div class="uui-navbar01_dropdown-link-list-2"><h4 class="uui-navbar01_heading-2">Company</h4><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4 21L4 4M4 13H11.4C11.9601 13 12.2401 13 12.454 12.891C12.6422 12.7951 12.7951 12.6422 12.891 12.454C13 12.2401 13 11.9601 13 11.4V4.6C13 4.03995 13 3.75992 12.891 3.54601C12.7951 3.35785 12.6422 3.20487 12.454 3.10899C12.2401 3 11.9601 3 11.4 3H5.6C5.03995 3 4.75992 3 4.54601 3.10899C4.35785 3.20487 4.20487 3.35785 4.10899 3.54601C4 3.75992 4 4.03995 4 4.6V13ZM13 5H19.4C19.9601 5 20.2401 5 20.454 5.10899C20.6422 5.20487 20.7951 5.35785 20.891 5.54601C21 5.75992 21 6.03995 21 6.6V13.4C21 13.9601 21 14.2401 20.891 14.454C20.7951 14.6422 20.6422 14.7951 20.454 14.891C20.2401 15 19.9601 15 19.4 15H14.6C14.0399 15 13.7599 15 13.546 14.891C13.3578 14.7951 13.2049 14.6422 13.109 14.454C13 14.2401 13 13.9601 13 13.4V5Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">About us</div><div class="uui-text-size-small-9 hide-mobile-landscape">Learn about our story and our mission statement.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20.9996 11.5C20.9996 16.1944 17.194 20 12.4996 20C11.4228 20 10.3928 19.7998 9.44478 19.4345C9.27145 19.3678 9.18478 19.3344 9.11586 19.3185C9.04807 19.3029 8.999 19.2963 8.92949 19.2937C8.85881 19.291 8.78127 19.299 8.62619 19.315L3.50517 19.8444C3.01692 19.8948 2.7728 19.9201 2.6288 19.8322C2.50337 19.7557 2.41794 19.6279 2.3952 19.4828C2.36909 19.3161 2.48575 19.1002 2.71906 18.6684L4.35472 15.6408C4.48942 15.3915 4.55677 15.2668 4.58728 15.1469C4.6174 15.0286 4.62469 14.9432 4.61505 14.8214C4.60529 14.6981 4.55119 14.5376 4.443 14.2166C4.15547 13.3636 3.99962 12.45 3.99962 11.5C3.99962 6.80558 7.8052 3 12.4996 3C17.194 3 20.9996 6.80558 20.9996 11.5Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Press</div><div class="uui-text-size-small-9 hide-mobile-landscape">News and writings, press releases, and press resources.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22 21V19C22 17.1362 20.7252 15.5701 19 15.126M15.5 3.29076C16.9659 3.88415 18 5.32131 18 7C18 8.67869 16.9659 10.1159 15.5 10.7092M17 21C17 19.1362 17 18.2044 16.6955 17.4693C16.2895 16.4892 15.5108 15.7105 14.5307 15.3045C13.7956 15 12.8638 15 11 15H8C6.13623 15 5.20435 15 4.46927 15.3045C3.48915 15.7105 2.71046 16.4892 2.30448 17.4693C2 18.2044 2 19.1362 2 21M13.5 7C13.5 9.20914 11.7091 11 9.5 11C7.29086 11 5.5 9.20914 5.5 7C5.5 4.79086 7.29086 3 9.5 3C11.7091 3 13.5 4.79086 13.5 7Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_text-wrapper-2"><div class="uui-navbar01_item-heading-2 margin-bottom-0">Careers</div><div class="uui-badge-small-success-4"><div>We're hiring!</div></div></div><div class="uui-text-size-small-9 hide-mobile-landscape">We’re always looking for talented people. Join our team!</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13 7L11.8845 4.76892C11.5634 4.1268 11.4029 3.80573 11.1634 3.57116C10.9516 3.36373 10.6963 3.20597 10.4161 3.10931C10.0992 3 9.74021 3 9.02229 3H5.2C4.0799 3 3.51984 3 3.09202 3.21799C2.71569 3.40973 2.40973 3.71569 2.21799 4.09202C2 4.51984 2 5.0799 2 6.2V7M2 7H17.2C18.8802 7 19.7202 7 20.362 7.32698C20.9265 7.6146 21.3854 8.07354 21.673 8.63803C22 9.27976 22 10.1198 22 11.8V16.2C22 17.8802 22 18.7202 21.673 19.362C21.3854 19.9265 20.9265 20.3854 20.362 20.673C19.7202 21 18.8802 21 17.2 21H6.8C5.11984 21 4.27976 21 3.63803 20.673C3.07354 20.3854 2.6146 19.9265 2.32698 19.362C2 18.7202 2 17.8802 2 16.2V7Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Legal</div><div class="uui-text-size-small-9 hide-mobile-landscape">All the boring stuff that Dan from legal made us add.</div></div></a></div></div><div class="uui-navbar01_dropdown-content-right-2"><div class="uui-navbar01_dropdown-content-wrapper-2"><h4 class="uui-navbar01_dropdown-content-heading-2">Resources</h4><div class="uui-navbar01_dropdown-blog-list-2"><a href="#" class="uui-navbar01_blog-item-2 w-inline-block"><div class="uui-navbar01_blog-image-wrapper-2"><img loading="eager" src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524e9_nav-image-06.jpg" alt="Man working at desk" class="uui-navbar01_blog-image-2"/></div><div class="uui-navbar01_large-item-content-2"><div class="uui-navbar01_item-heading-2">How to get started</div><div class="uui-text-size-small-9">Jump right in — get an overview of the basics and get started on building.</div><div class="uui-navbar01_item-button-wrapper-2"><div class="uui-button-row-10"><div class="uui-button-link-5 is-button-xsmall"><div class="uui-button-icon-6 w-embed"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10.0003 18.3334C14.6027 18.3334 18.3337 14.6024 18.3337 10C18.3337 5.39765 14.6027 1.66669 10.0003 1.66669C5.39795 1.66669 1.66699 5.39765 1.66699 10C1.66699 14.6024 5.39795 18.3334 10.0003 18.3334Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> <path d="M7.91699 7.47113C7.91699 7.07339 7.91699 6.87452 8.00011 6.7635C8.07254 6.66675 8.18342 6.60622 8.30397 6.59761C8.44231 6.58773 8.6096 6.69527 8.94416 6.91035L12.878 9.43923C13.1683 9.62587 13.3135 9.71919 13.3636 9.83785C13.4074 9.94152 13.4074 10.0585 13.3636 10.1622C13.3135 10.2809 13.1683 10.3742 12.878 10.5608L8.94416 13.0897C8.6096 13.3048 8.44231 13.4123 8.30397 13.4024C8.18342 13.3938 8.07254 13.3333 8.00011 13.2365C7.91699 13.1255 7.91699 12.9266 7.91699 12.5289V7.47113Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> </svg></div><div>Watch video</div></div></div></div></div></a><a href="#" class="uui-navbar01_blog-item-2 w-inline-block"><div class="uui-navbar01_blog-image-wrapper-2"><img sizes="100vw" srcset="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06-p-500.jpeg 500w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06-p-800.jpeg 800w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06.jpeg 1280w" alt="Woman looking at phone" src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524c5_image-06.jpeg" loading="eager" class="uui-navbar01_blog-image-2"/></div><div class="uui-navbar01_large-item-content-2"><div class="uui-navbar01_item-heading-2">Advanced features</div><div class="uui-text-size-small-9">Once you’re ready, learn more about advanced analytics, features and shortcuts.</div><div class="uui-navbar01_item-button-wrapper-2"><div class="uui-button-row-10"><div class="uui-button-link-5 is-button-xsmall"><div class="uui-button-icon-6 w-embed"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10.0003 18.3334C14.6027 18.3334 18.3337 14.6024 18.3337 10C18.3337 5.39765 14.6027 1.66669 10.0003 1.66669C5.39795 1.66669 1.66699 5.39765 1.66699 10C1.66699 14.6024 5.39795 18.3334 10.0003 18.3334Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> <path d="M7.91699 7.47113C7.91699 7.07339 7.91699 6.87452 8.00011 6.7635C8.07254 6.66675 8.18342 6.60622 8.30397 6.59761C8.44231 6.58773 8.6096 6.69527 8.94416 6.91035L12.878 9.43923C13.1683 9.62587 13.3135 9.71919 13.3636 9.83785C13.4074 9.94152 13.4074 10.0585 13.3636 10.1622C13.3135 10.2809 13.1683 10.3742 12.878 10.5608L8.94416 13.0897C8.6096 13.3048 8.44231 13.4123 8.30397 13.4024C8.18342 13.3938 8.07254 13.3333 8.00011 13.2365C7.91699 13.1255 7.91699 12.9266 7.91699 12.5289V7.47113Z" stroke="currentColor" stroke-width="1.66667" stroke-linecap="round" stroke-linejoin="round"/> </svg></div><div>Watch video</div></div></div></div></div></a></div><div id="w-node-_9e54cd13-b81c-d67c-583b-579ce997c2ca-0bbda780" class="uui-navbar01_dropdown-content-button-wrapper-2"><a id="w-node-_9e54cd13-b81c-d67c-583b-579ce997c2cb-0bbda780" href="#" class="uui-button-link-5 is-button-xsmall w-inline-block"><div>All video tutorials</div><div class="uui-button-icon-6 w-embed"><svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4.16699 9.99996H15.8337M15.8337 9.99996L10.0003 4.16663M15.8337 9.99996L10.0003 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w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5fdd56ec1b4e0ad3bc5a_CR-1.png" loading="lazy" alt="Truepic logo mark icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">About us</p><p class="header-component_col-summary">Building a transparent digital world</p></div></a><a id="w-node-a1bb54bd-3f35-7f15-06f9-f12c19da0466-0bbda780" href="/careers" class="header-component_col-link w-inline-block"><div class="header-component_col-link-icon"><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66fd5ff079463c92daedf6e1_briefcase-02.png" loading="lazy" alt="Briefcase icon." class="uui-icon-1x1-xsmall-6"/></div><div class="header-component_col-content"><p class="header-component_col-link-heading">Careers</p><p class="header-component_col-summary">Join the mission</p></div></a><a href="/company/newsroom" 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4.32698 20.362C4.6146 20.9265 5.07354 21.3854 5.63803 21.673C6.27976 22 7.11984 22 8.8 22Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Blog</div><div class="uui-text-size-small-9 hide-mobile-landscape">The latest industry news, updates and info.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4.5 22V17M4.5 7V2M2 4.5H7M2 19.5H7M13 3L11.2658 7.50886C10.9838 8.24209 10.8428 8.60871 10.6235 8.91709C10.4292 9.1904 10.1904 9.42919 9.91709 9.62353C9.60871 9.8428 9.24209 9.98381 8.50886 10.2658L4 12L8.50886 13.7342C9.24209 14.0162 9.60871 14.1572 9.91709 14.3765C10.1904 14.5708 10.4292 14.8096 10.6235 15.0829C10.8428 15.3913 10.9838 15.7579 11.2658 16.4911L13 21L14.7342 16.4911C15.0162 15.7579 15.1572 15.3913 15.3765 15.0829C15.5708 14.8096 15.8096 14.5708 16.0829 14.3765C16.3913 14.1572 16.7579 14.0162 17.4911 13.7342L22 12L17.4911 10.2658C16.7579 9.98381 16.3913 9.8428 16.0829 9.62353C15.8096 9.42919 15.5708 9.1904 15.3765 8.91709C15.1572 8.60871 15.0162 8.24209 14.7342 7.50886L13 3Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Customer stories</div><div class="uui-text-size-small-9 hide-mobile-landscape">Learn how our customers are making big changes.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M12 22C17.5228 22 22 17.5228 22 12C22 6.47715 17.5228 2 12 2C6.47715 2 2 6.47715 2 12C2 17.5228 6.47715 22 12 22Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> <path d="M9.5 8.96533C9.5 8.48805 9.5 8.24941 9.59974 8.11618C9.68666 8.00007 9.81971 7.92744 9.96438 7.9171C10.1304 7.90525 10.3311 8.03429 10.7326 8.29239L15.4532 11.3271C15.8016 11.551 15.9758 11.663 16.0359 11.8054C16.0885 11.9298 16.0885 12.0702 16.0359 12.1946C15.9758 12.337 15.8016 12.449 15.4532 12.6729L10.7326 15.7076C10.3311 15.9657 10.1304 16.0948 9.96438 16.0829C9.81971 16.0726 9.68666 15.9999 9.59974 15.8838C9.5 15.7506 9.5 15.512 9.5 15.0347V8.96533Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Video tutorials</div><div class="uui-text-size-small-9 hide-mobile-landscape">Get up and running on new features and techniques.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14 2.26953V6.40007C14 6.96012 14 7.24015 14.109 7.45406C14.2049 7.64222 14.3578 7.7952 14.546 7.89108C14.7599 8.00007 15.0399 8.00007 15.6 8.00007H19.7305M14 17.5L16.5 15L14 12.5M10 12.5L7.5 15L10 17.5M20 9.98822V17.2C20 18.8802 20 19.7202 19.673 20.362C19.3854 20.9265 18.9265 21.3854 18.362 21.673C17.7202 22 16.8802 22 15.2 22H8.8C7.11984 22 6.27976 22 5.63803 21.673C5.07354 21.3854 4.6146 20.9265 4.32698 20.362C4 19.7202 4 18.8802 4 17.2V6.8C4 5.11984 4 4.27976 4.32698 3.63803C4.6146 3.07354 5.07354 2.6146 5.63803 2.32698C6.27976 2 7.11984 2 8.8 2H12.0118C12.7455 2 13.1124 2 13.4577 2.08289C13.7638 2.15638 14.0564 2.27759 14.3249 2.44208C14.6276 2.6276 14.887 2.88703 15.4059 3.40589L18.5941 6.59411C19.113 7.11297 19.3724 7.3724 19.5579 7.67515C19.7224 7.94356 19.8436 8.2362 19.9171 8.5423C20 8.88757 20 9.25445 20 9.98822Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Documentation</div><div class="uui-text-size-small-9 hide-mobile-landscape">All the boring stuff that you (hopefully won’t) need.</div></div></a></div><div class="uui-navbar01_dropdown-link-list-2"><h4 class="uui-navbar01_heading-2">Company</h4><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4 21L4 4M4 13H11.4C11.9601 13 12.2401 13 12.454 12.891C12.6422 12.7951 12.7951 12.6422 12.891 12.454C13 12.2401 13 11.9601 13 11.4V4.6C13 4.03995 13 3.75992 12.891 3.54601C12.7951 3.35785 12.6422 3.20487 12.454 3.10899C12.2401 3 11.9601 3 11.4 3H5.6C5.03995 3 4.75992 3 4.54601 3.10899C4.35785 3.20487 4.20487 3.35785 4.10899 3.54601C4 3.75992 4 4.03995 4 4.6V13ZM13 5H19.4C19.9601 5 20.2401 5 20.454 5.10899C20.6422 5.20487 20.7951 5.35785 20.891 5.54601C21 5.75992 21 6.03995 21 6.6V13.4C21 13.9601 21 14.2401 20.891 14.454C20.7951 14.6422 20.6422 14.7951 20.454 14.891C20.2401 15 19.9601 15 19.4 15H14.6C14.0399 15 13.7599 15 13.546 14.891C13.3578 14.7951 13.2049 14.6422 13.109 14.454C13 14.2401 13 13.9601 13 13.4V5Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">About us</div><div class="uui-text-size-small-9 hide-mobile-landscape">Learn about our story and our mission statement.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M20.9996 11.5C20.9996 16.1944 17.194 20 12.4996 20C11.4228 20 10.3928 19.7998 9.44478 19.4345C9.27145 19.3678 9.18478 19.3344 9.11586 19.3185C9.04807 19.3029 8.999 19.2963 8.92949 19.2937C8.85881 19.291 8.78127 19.299 8.62619 19.315L3.50517 19.8444C3.01692 19.8948 2.7728 19.9201 2.6288 19.8322C2.50337 19.7557 2.41794 19.6279 2.3952 19.4828C2.36909 19.3161 2.48575 19.1002 2.71906 18.6684L4.35472 15.6408C4.48942 15.3915 4.55677 15.2668 4.58728 15.1469C4.6174 15.0286 4.62469 14.9432 4.61505 14.8214C4.60529 14.6981 4.55119 14.5376 4.443 14.2166C4.15547 13.3636 3.99962 12.45 3.99962 11.5C3.99962 6.80558 7.8052 3 12.4996 3C17.194 3 20.9996 6.80558 20.9996 11.5Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Press</div><div class="uui-text-size-small-9 hide-mobile-landscape">News and writings, press releases, and press resources.</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M22 21V19C22 17.1362 20.7252 15.5701 19 15.126M15.5 3.29076C16.9659 3.88415 18 5.32131 18 7C18 8.67869 16.9659 10.1159 15.5 10.7092M17 21C17 19.1362 17 18.2044 16.6955 17.4693C16.2895 16.4892 15.5108 15.7105 14.5307 15.3045C13.7956 15 12.8638 15 11 15H8C6.13623 15 5.20435 15 4.46927 15.3045C3.48915 15.7105 2.71046 16.4892 2.30448 17.4693C2 18.2044 2 19.1362 2 21M13.5 7C13.5 9.20914 11.7091 11 9.5 11C7.29086 11 5.5 9.20914 5.5 7C5.5 4.79086 7.29086 3 9.5 3C11.7091 3 13.5 4.79086 13.5 7Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_text-wrapper-2"><div class="uui-navbar01_item-heading-2 margin-bottom-0">Careers</div><div class="uui-badge-small-success-4"><div>We're hiring!</div></div></div><div class="uui-text-size-small-9 hide-mobile-landscape">We’re always looking for talented people. Join our team!</div></div></a><a href="#" class="uui-navbar01_dropdown-link-2 w-inline-block"><div class="uui-navbar01_icon-wrapper-2"><div class="uui-icon-1x1-xsmall-8 text-color-primary600 w-embed"><svg width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13 7L11.8845 4.76892C11.5634 4.1268 11.4029 3.80573 11.1634 3.57116C10.9516 3.36373 10.6963 3.20597 10.4161 3.10931C10.0992 3 9.74021 3 9.02229 3H5.2C4.0799 3 3.51984 3 3.09202 3.21799C2.71569 3.40973 2.40973 3.71569 2.21799 4.09202C2 4.51984 2 5.0799 2 6.2V7M2 7H17.2C18.8802 7 19.7202 7 20.362 7.32698C20.9265 7.6146 21.3854 8.07354 21.673 8.63803C22 9.27976 22 10.1198 22 11.8V16.2C22 17.8802 22 18.7202 21.673 19.362C21.3854 19.9265 20.9265 20.3854 20.362 20.673C19.7202 21 18.8802 21 17.2 21H6.8C5.11984 21 4.27976 21 3.63803 20.673C3.07354 20.3854 2.6146 19.9265 2.32698 19.362C2 18.7202 2 17.8802 2 16.2V7Z" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/> </svg></div></div><div class="uui-navbar01_item-right-2"><div class="uui-navbar01_item-heading-2">Legal</div><div class="uui-text-size-small-9 hide-mobile-landscape">All the boring stuff that Dan from legal made us add.</div></div></a></div></div><div class="uui-navbar01_dropdown-content-right-2"><div class="uui-navbar01_dropdown-content-wrapper-2"><h4 class="uui-navbar01_dropdown-content-heading-2">Resources</h4><div class="uui-navbar01_dropdown-blog-list-2"><a href="#" class="uui-navbar01_blog-item-2 w-inline-block"><div class="uui-navbar01_blog-image-wrapper-2"><img loading="eager" src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53db2/66cd30c6b825b3306c8524e9_nav-image-06.jpg" alt="Man working at desk" class="uui-navbar01_blog-image-2"/></div><div class="uui-navbar01_large-item-content-2"><div class="uui-navbar01_item-heading-2">How to get started</div><div class="uui-text-size-small-9">Jump right in — get an overview of the basics and get 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src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53dd9/67070e2f112f313490b208e5_AuthenticityCategory-BlogImage.png" loading="lazy" alt="Multiple views of the authenticity market map" sizes="(max-width: 479px) 93vw, (max-width: 767px) 95vw, (max-width: 1439px) 94vw, 1220px" srcset="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53dd9/67070e2f112f313490b208e5_AuthenticityCategory-BlogImage-p-500.png 500w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53dd9/67070e2f112f313490b208e5_AuthenticityCategory-BlogImage-p-800.png 800w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53dd9/67070e2f112f313490b208e5_AuthenticityCategory-BlogImage-p-1080.png 1080w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53dd9/67070e2f112f313490b208e5_AuthenticityCategory-BlogImage-p-1600.png 1600w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53dd9/67070e2f112f313490b208e5_AuthenticityCategory-BlogImage-p-2000.png 2000w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53dd9/67070e2f112f313490b208e5_AuthenticityCategory-BlogImage-p-2600.png 2600w, https://cdn.prod.website-files.com/66a6857b8878ab74a9d53dd9/67070e2f112f313490b208e5_AuthenticityCategory-BlogImage.png 2731w" class="hero-component2_wrapper-image"/></div></div></div></div></div><section><div class="padding-global"><div class="container-large"><div class="fs-toc_example"><div class="fs-toc_sidebar"><p class="paragraph-5">In this article</p><div class="fs-toc_link-content"><div class="fs-toc_link-wrapper is-h2"><a href="#" class="fs-toc_link w-inline-block"><div fs-toc-element="link">Example H2</div></a><div fs-toc-element="ix-trigger" id="w-node-_4c45e2a8-bd68-437c-d02d-8e8bc0b611cd-a9d53da8" class="fs-toc_h-trigger"></div></div></div><header class="sticky-newsletter sticky-newsletter-white"><div class="uui-page-padding-4"><div class="uui-container-small"><div class="uui-padding-vertical-xhuge-4"><div class="uui-text-align-center"><h3 class="heading-newsfeed display-xs-medium">Subscribe to updates</h3><div class="margin-top-16px"><p class="text-lg is-weight-normal text-color--606060">Stay up to date with our latest resources and articles.</p></div><div class="div-block-185"><div class="uui-button-wrapper-4 max-width-full-mobile-landscape"><div class="w-embed w-script"><script charset="utf-8" type="text/javascript" src="//js.hsforms.net/forms/embed/v2.js"></script> <script> hbspt.forms.create({ region: "na1", portalId: "9444422", formId: "5c898435-09de-43ef-a78c-bb1bfe152e68", onFormSubmitted: function (form) { console.log("onFormSubmitted"); $(".blue_blog_cta").empty(); $('<p style="text-align:center;">Thank you for signing up for Truepic emails.</p>').appendTo(".blue_blog_cta") } }); </script></div></div></div></div></div></div></div></header></div><div class="fs-toc_rich-text"><div fs-toc-element="contents" class="text-rich-text-light w-richtext"><p><em>Jeffrey McGregor <br/>October 2024</em></p><p>I have been eager to write this post for nearly a decade. When Truepic was founded in 2015, it became increasingly clear that digital photos were becoming unreliable, and that content authenticity would become critical. At the time, concerns mostly centered around the ease of simple image manipulation and the risk of miscontextualizing content, which posed challenges for many different industries. We did not foresee how rapid the acceleration of AI technology would be, or how existential this threat would ultimately become.</p><p>Generative AI has posed a completely unique challenge for trust online. As it stands today, anyone with an internet connection has access to the highest quality LLMs, capable of generating photorealistic images in seconds. Those images can then be distributed widely across social media, 1:1 through messaging apps, or to any company requesting photo documentation. In a matter of months, the internet has become flooded with synthetic content that is, each day, becoming more indistinguishable from authentic media. </p><p>By 2024, more synthetic images were created in a single year than had been produced in the first <a href="https://wired.me/culture/ai-image/">150 years of traditional photography</a>. Applications like ChatGPT set records, reaching 100 million users in less than two months. The quality of synthetic imagery has advanced so quickly that we have crossed the <a href="https://www.nationalgeographic.com/science/article/ai-uncanny-valley">uncanny valley</a>, making it nearly impossible to distinguish between human-made and AI-generated content. This transformation has been fueled by substantial capital investment, with <a href="https://www.goldmansachs.com/insights/articles/ai-investment-forecast-to-approach-200-billion-globally-by-2025">Goldman Sachs forecasting</a> over $200B of global investment by 2025. <strong>We are just at the start.</strong></p><p>Understanding the origin and history of digital media is crucial not only for maintaining a healthy informational ecosystem but also for preserving trust in our digital interactions. We now face the onset of a zero-trust environment for not only photos, but also <em>audio</em> <em>and video</em>—mediums that have historically been vital for how we consume information and shape our worldviews. These trends will be difficult if not impossible to reverse, as <a href="https://www.newyorker.com/science/annals-of-artificial-intelligence/the-terrifying-ai-scam-that-uses-your-loved-ones-voice">parents battle sophisticated deepfake audio fraud</a> and <a href="https://www.cnn.com/2024/02/04/asia/deepfake-cfo-scam-hong-kong-intl-hnk/index.html">deepfake’s of CFOs</a> lead to multi-million dollar losses.</p><p>This evolving digital landscape has given rise to a new category of companies, technologies, and community efforts focused on restoring transparency and preserving the integrity of the information environment we depend on. This category is composed by an exciting mix of innovative startups deploying cutting-edge approaches to authenticity, alongside established enterprises that bring scale and visibility to consumers. We are proud to collaborate with many of the talented individuals leading these efforts and are continually inspired by the remarkable work happening across the industry.</p><h2><strong>Why we need the authenticity category</strong></h2><p>People are increasingly overwhelmed by information and more skeptical of the content they encounter online. Consumers are now seeking greater authenticity in their online experiences, wanting assurance that what they see—and base their decisions on—is both accurate and genuine. <a href="https://www2.deloitte.com/content/dam/Deloitte/de/Documents/customer-marketing/The-strive-for-the-authentic-brand-experience.pdf">A Deloitte report</a> reveals that over two-thirds of consumers prioritize authenticity, with millennials—who represent 40% of the market—perceiving authentic brands as moral and accountable. This growing demand for genuine and transparent information is reshaping the marketplace, and as reliance on digital systems increases, this trend will only become more pronounced.</p><p>Businesses are recognizing that authenticity is not only a consumer demand but also essential for <a href="https://www.gartner.com/en/newsroom/press-releases/2024-04-02-cmos-must-protect-consumer-trust-in-the-ai-age?utm_campaign=Trusted%20Future&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--TcawL3TXBEUtD4cwDPQrymLCigyftXP80ewZIDxsUL9EnKWHReKfpts1o1t5TUX6K3ljGodpRlhyx0Cxo-Ct_ZTHksQ">security</a>. In today’s digital economy, companies cannot remain competitive without ensuring the authenticity of the content that informs their operations. The financial sector, in particular, has become a prime target for deceptive media, which can exploit even minor vulnerabilities with severe consequences. <a href="https://www.wsj.com/articles/deepfakes-are-coming-for-the-financial-sector-0c72d1e5?utm_campaign=Trusted%20Future&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz--TcawL3TXBEUtD4cwDPQrymLCigyftXP80ewZIDxsUL9EnKWHReKfpts1o1t5TUX6K3ljGodpRlhyx0Cxo-Ct_ZTHksQ">According to The Wall Street Journal</a>, financial institutions are bracing for a future in which synthetic content is routinely used for fraud, resulting in both financial and reputational damage. A <a href="https://www.cfodive.com/news/deepfake-scams-escalate-hitting-53-percent-of-businesses/725836/">recent study</a> of over 1,000 finance professionals found that 85% view synthetic media scams as an “existential” threat to their organization's security.</p><p>One of the most concerning areas of visual deception is not with political or even enterprise threat vectors, but rather the local weaponization of it. There is a growing trend of targeting ordinary people, especially young women, whose public images are being sexualized through AI systems. The scale of the problem is concerning, <a href="https://dl.acm.org/doi/full/10.1145/3613904.3642382">a recent study</a> of over 16,000 respondents across 10 countries found that 2.2% had experienced deepfake pornography victimization and 1.8% admitted to perpetrating it. In <a href="https://www.koreatimes.co.kr/www/nation/2024/08/281_381565.html">South Korea alone</a>, over 500 cases of such attacks have been documented. Moreover, bad actors are <a href="https://www.fastcompany.com/91091992/deepfakes-local-communities">broadening</a> their scope, directing malicious efforts toward public servants and vulnerable groups for ideological or nefarious purposes. These images are often spread within direct messaging applications or on anonymous platforms like 4chan, making them very difficult to address in real time. While authenticity measures cannot halt these attacks, they underscore the peril of a global ecosystem where the line between real and synthetic is dangerously blurred, and the absence of clear standards threatens the integrity of our shared digital landscape.</p><h2><strong>The Authenticity Category</strong></h2><p>As a result of this significant need, an equally exciting category of companies, solutions, technologies, and communities have emerged—the Authenticity Category—which directly responds to these growing market demands. </p><figure style="max-width:883px" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66a6857b8878ab74a9d53dd9/67070eba3133465cd7d204b7_AD_4nXdtu50QGg05bAQGe49asU40R_ohElP0QzUGm0fLwwkeSciEJuI9BIr32V6yTcsUwAyKZnbFa5Wq8ChiU4ZTSBH-CTdXKiPOykfoI5OuKOcZbMmOUqm_Zwivx26M-UPYK3U_7nmOXhJhQhPUNwDcGG4vpnFS.png" loading="lazy" alt="The authenticity category market map "/></div><figcaption>The Authenticity Category</figcaption></figure><p>‍</p><h2><strong>Methodology</strong></h2><p>Broadly, we see both digital and physical authenticity playing crucial roles in the ecosystem, with solutions often overlapping to solve end-user needs. Within each of these areas, we have defined subcategories that largely align to the technological approaches being applied, all aiming to solve the same core question of… “is this media, tangible, or animate object authentic and/or trustworthy.”</p><p>This is not intended to be an exhaustive list of every company in the space, but rather a snapshot of the market to provide insight into the various technologies and approaches that businesses and governments are using to authenticate information today. Our initial goal is to highlight some of the most widely available approaches in the current market. <strong><em>If we’ve missed a company or community, or if you have feedback, please reach out to us at marketmap@truepic.com. We plan to update our methodology, as well as the companies and initiatives included, as the category continues to evolve and mature.</em></strong></p><p>‍</p><h2><strong>The categories </strong></h2><p>‍</p><p><strong><em>Digital Content </em></strong></p><p>This category is divided into the two core technological approaches to media authenticity, (a) proactive approaches and (b) detection based models. These two approaches are often conflated, but operate very differently. </p><ul role="list"><li><strong>Proactive technologies</strong> are applied to digital content to help relay information about its origin and history throughout its lifecycle. These markers are used as indicators downstream to help ascertain the context that surrounds media, including its authenticity. The three most common approaches are: <ul role="list"><li>Provenance (secure metadata): Best exemplified by the <a href="http://c2pa.org">C2PA’s Content Credentials</a> which can be implemented through various vendors. Its critical benefits are interoperability and tamper-evidence. </li><li>Watermarking: This involves technologies that add visible or invisible markers to content to trace media downstream or authenticate origin. </li><li>Fingerprinting: Unique digital identifiers that are distributed or stored, which help to track, match content, or identify changes over time. While fingerprinting is a valuable technology, it is not pictured as most fingerprinting implementations are proprietary and not regularly offered by 3rd party vendors.</li></ul></li><li><strong>Detection</strong> is also divided into synthetic media detection and Open Source Intelligence Tools (OSINT). <ul role="list"><li>Synthetic media detection: This subcategory focuses on vendors that can ingest and identify AI generated content via running forensics analysis and/or machine learning to identify signals and anomalies that indicate AI-creation. These tools produce probabilistic outcomes to help end-users make a judgment on the likelihood of authenticity.</li><li>OSINT: Short for open source intelligence, this category includes various tools which can be used to assess the authenticity of digital imagery. These tools are often associated with the verification of “cheapfakes” or non-AI manipulations to digital content. </li></ul></li></ul><ul role="list"><li><strong>Standards and Specifications</strong><ul role="list"><li>We introduce a variety of bodies, initiatives and communities that are vital to driving authenticity in the digital world. At the forefront is the C2PA (Coalition for Content Provenance and Authenticity), which has been instrumental in creating open standards for digital content provenance, facilitating the verification of media origins and its history—essential tools in the fight against misinformation. Notably, the C2PA's framework is being considered in the ISO Task Force ISO TC 171/SC 2, with the aim of being a global standard in 2025. Other entities like IEC and ERC-7053 focus on standardizing technical infrastructure, while JPEG Trust and ONVIF offer sector-specific protocols for media and security. </li></ul></li><li><strong>Communities and Industry Groups</strong><ul role="list"><li>Many incredible communities have formed, composed of companies, academia, individuals, think tanks, and more that have strong shared values around the need for trust and transparency in media. Communities such as the Content Authenticity Initiative and Partnership on AI complement the technical efforts happening within the standards and specifications groups by creating the awareness, educational resources, and open source tools to help implement these important technologies.</li></ul></li></ul><p>‍</p><h2><strong>Physical authentication </strong></h2><p>This section focuses on the digital authentication of animate or tangible objects. We often find that physical and digital authenticity is very tightly tied, with vendors from both segments working in unison to help ascertain authenticity through an entirely digital workflow. For example an IDV provider may utilize a digital content authenticity vendor to confirm the authenticity of media prior to running identity verification technologies on the information contained within that media. </p><p>This segment is divided into two main categories: Proof of Human and Physical Goods Authentication.</p><ul role="list"><li><strong>Proof of Human</strong>: We see authenticating and ensuring human use or testament as an established but ever growing keystone of the authenticity market. We highlight three sub-categories in this section:<ul role="list"><li>Identity Verification (IDV) / Know Your Customer (KYC): Vendors that ensure a person using a digital service is who they claim to be by verifying personal information and documents.</li><li>Biometrics: Vendors that rely on unique physical or behavioral traits, such as fingerprints or facial recognition, to confirm a person's identity. Biometrics are widely used in hardware, especially for smartphone security. They are also often a component of other broader processes (such as IDV/KYC).</li><li>Captcha: Distinguishes between humans and bots by presenting tasks that are easy for humans but difficult for automated systems. This well-established tool is commonly used in email sign-ups and digital transactions.</li></ul></li></ul><p>‍</p><ul role="list"><li><strong>Physical Goods Authentication:</strong> Another highly established sector, many of these technologies are ubiquitous across the globe. Nonetheless, vendors here play a foundational role in ensuring authenticity in the physical assets we buy, ship, send and relay on daily. <ul role="list"><li>QR Codes: A machine-readable code that stores information about a product or service, widely used for tracking, marketing, and verifying the authenticity of physical goods.</li><li>Blockchain: A decentralized and secure digital ledger that records transactions, ensuring the traceability and authenticity of assets, often being integrated into a variety of verticals in unique ways, </li><li>Barcodes: Machine-readable representation of data using a pattern of lines or squares, barcodes store product information that can be quickly scanned to identify, track, and manage items.</li><li>RFID: A technology that uses radio waves to wirelessly identify and track tags attached to objects, commonly used for inventory management, asset tracking, and counterfeit prevention.</li><li>Virtual Inspections: A remote inspection process using digital tools, such as photos, videos, or synchronous video, to verify the condition and authenticity of goods without needing physical presence.</li></ul></li></ul><p>‍</p><h2><strong>Reflections</strong></h2><p>As we reflect on the work behind mapping this category, there are a few key takeaways worth sharing:</p><ul role="list"><li>The authenticity of physical goods, including identity, has been a challenge for much longer than that of digital content. This market segment is well-established and has the market capitalization to validate the commercial value of solving the critical question: “Is it real?”</li><li>Many established solutions for verifying the authenticity of physical goods are now facing a new challenge: maintaining the relevance of their workflows in a world where digital media is increasingly untrusted. We are witnessing a promising convergence between physical and digital authenticity, providing significant value to industries that depend on automated verification.</li><li>Digital content authenticity has surged over the past 24 months, driven largely by advancements in text-to-image generative AI. What was once a category dominated by tools and technologies has evolved into a vibrant space, with vendors now delivering impactful solutions to customers.</li><li>Standards are crucial, and the market is at an ideal juncture where community-driven initiatives and standards organizations can align efforts across companies. This will ultimately lead to interoperable solutions that benefit customers.</li></ul><p>‍</p><p>This is only the beginning. As we navigate the early stages of AI, we anticipate significant growth across the entire field, as diverse groups—from school teachers grading assignments to intelligence communities analyzing media—grapple with the fundamental challenges of authenticity. While no single solution will address every concern, a coalition of companies is driving forward the mission of authenticity in the AI era. 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