CINXE.COM

<!DOCTYPE html>    <html lang="fr-FR">  <head> <meta charset="UTF-8" /> <meta name="viewport" content="user-scalable=no, width=device-width, initial-scale=1.0, maximum-scale=1.0" /> <title>Guide de la prospection - DMA France</title> <link rel="profile" href="http://gmpg.org/xfn/11" /> <link rel="pingback" href="https://www.dma-france.org/xmlrpc.php" /> <link rel="shortcut icon" href="https://www.dma-france.org/wp-content/themes/sncd/img/favicon.ico" /> <script src="//code.jquery.com/jquery-1.8.3.min.js" type="text/javascript"></script>  <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <meta name="dlm-version" content="4.9.11">  <link rel="canonical" href="https://www.dma-france.org/nos-publications/guide-de-la-prospection/" /> <meta property="og:locale" content="fr_FR" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Guide de la prospection - DMA France" /> <meta property="og:description" content="Le Guide de la prospection répond aux questions incontournables pour bien prospecter et bien communiquer. Accessible à tous, il a comme double objectif : d’aider les entreprises et notamment les PME […]" /> <meta property="og:url" content="https://www.dma-france.org/nos-publications/guide-de-la-prospection/" /> <meta property="og:site_name" content="DMA France" /> <meta property="article:modified_time" content="2017-06-05T09:05:31+00:00" /> <meta property="og:image" content="https://dma-france.org/wp-content/uploads/encart-guide-1-300x135.jpg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Durée de lecture estimée" /> <meta name="twitter:data1" content="2 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.dma-france.org/nos-publications/guide-de-la-prospection/","url":"https://www.dma-france.org/nos-publications/guide-de-la-prospection/","name":"Guide de la prospection - DMA France","isPartOf":{"@id":"https://www.dma-france.org/#website"},"primaryImageOfPage":{"@id":"https://www.dma-france.org/nos-publications/guide-de-la-prospection/#primaryimage"},"image":{"@id":"https://www.dma-france.org/nos-publications/guide-de-la-prospection/#primaryimage"},"thumbnailUrl":"https://dma-france.org/wp-content/uploads/encart-guide-1-300x135.jpg","datePublished":"2014-05-20T12:26:43+00:00","dateModified":"2017-06-05T09:05:31+00:00","breadcrumb":{"@id":"https://www.dma-france.org/nos-publications/guide-de-la-prospection/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https://www.dma-france.org/nos-publications/guide-de-la-prospection/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https://www.dma-france.org/nos-publications/guide-de-la-prospection/#primaryimage","url":"https://dma-france.org/wp-content/uploads/encart-guide-1-300x135.jpg","contentUrl":"https://dma-france.org/wp-content/uploads/encart-guide-1-300x135.jpg"},{"@type":"BreadcrumbList","@id":"https://www.dma-france.org/nos-publications/guide-de-la-prospection/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https://www.dma-france.org/"},{"@type":"ListItem","position":2,"name":"Nos Publications","item":"https://www.dma-france.org/nos-publications/"},{"@type":"ListItem","position":3,"name":"Guide de la prospection"}]},{"@type":"WebSite","@id":"https://www.dma-france.org/#website","url":"https://www.dma-france.org/","name":"DMA France","description":"Data Marketing Industrie","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.dma-france.org/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"}]}</script>  <link rel='dns-prefetch' href='//code.jquery.com' /> <link rel='dns-prefetch' href='//s.w.org' /> <link rel="alternate" type="application/rss+xml" title="DMA France » Flux" href="https://www.dma-france.org/feed/" /> <link rel="alternate" type="application/rss+xml" title="DMA France » Flux des commentaires" href="https://www.dma-france.org/comments/feed/" /> <link rel="alternate" type="text/calendar" title="DMA France » Flux iCal" href="https://www.dma-france.org/agenda/?ical=1" /> <script type="text/javascript"> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.dma-france.org\/wp-includes\/js\/wp-emoji-release.min.js"}}; /*! This file is auto-generated */ !function(e,a,t){var n,r,o,i=a.createElement("canvas"),p=i.getContext&&i.getContext("2d");function s(e,t){var a=String.fromCharCode,e=(p.clearRect(0,0,i.width,i.height),p.fillText(a.apply(this,e),0,0),i.toDataURL());return p.clearRect(0,0,i.width,i.height),p.fillText(a.apply(this,t),0,0),e===i.toDataURL()}function c(e){var t=a.createElement("script");t.src=e,t.defer=t.type="text/javascript",a.getElementsByTagName("head")[0].appendChild(t)}for(o=Array("flag","emoji"),t.supports={everything:!0,everythingExceptFlag:!0},r=0;r<o.length;r++)t.supports[o[r]]=function(e){if(!p||!p.fillText)return!1;switch(p.textBaseline="top",p.font="600 32px Arial",e){case"flag":return s([127987,65039,8205,9895,65039],[127987,65039,8203,9895,65039])?!1:!s([55356,56826,55356,56819],[55356,56826,8203,55356,56819])&&!s([55356,57332,56128,56423,56128,56418,56128,56421,56128,56430,56128,56423,56128,56447],[55356,57332,8203,56128,56423,8203,56128,56418,8203,56128,56421,8203,56128,56430,8203,56128,56423,8203,56128,56447]);case"emoji":return!s([129777,127995,8205,129778,127999],[129777,127995,8203,129778,127999])}return!1}(o[r]),t.supports.everything=t.supports.everything&&t.supports[o[r]],"flag"!==o[r]&&(t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&t.supports[o[r]]);t.supports.everythingExceptFlag=t.supports.everythingExceptFlag&&!t.supports.flag,t.DOMReady=!1,t.readyCallback=function(){t.DOMReady=!0},t.supports.everything||(n=function(){t.readyCallback()},a.addEventListener?(a.addEventListener("DOMContentLoaded",n,!1),e.addEventListener("load",n,!1)):(e.attachEvent("onload",n),a.attachEvent("onreadystatechange",function(){"complete"===a.readyState&&t.readyCallback()})),(e=t.source||{}).concatemoji?c(e.concatemoji):e.wpemoji&&e.twemoji&&(c(e.twemoji),c(e.wpemoji)))}(window,document,window._wpemojiSettings); </script> <style type="text/css"> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='fpw_styles_css-css' href='https://www.dma-france.org/wp-content/plugins/feature-a-page-widget/css/fpw_styles.css' type='text/css' media='all' /> <link rel='stylesheet' id='wp-block-library-css' href='https://www.dma-france.org/wp-includes/css/dist/block-library/style.min.css' type='text/css' media='all' /> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--duotone--dark-grayscale: url('#wp-duotone-dark-grayscale');--wp--preset--duotone--grayscale: url('#wp-duotone-grayscale');--wp--preset--duotone--purple-yellow: url('#wp-duotone-purple-yellow');--wp--preset--duotone--blue-red: url('#wp-duotone-blue-red');--wp--preset--duotone--midnight: url('#wp-duotone-midnight');--wp--preset--duotone--magenta-yellow: url('#wp-duotone-magenta-yellow');--wp--preset--duotone--purple-green: url('#wp-duotone-purple-green');--wp--preset--duotone--blue-orange: url('#wp-duotone-blue-orange');--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} </style> <link rel='stylesheet' id='contact-form-7-css' href='https://www.dma-france.org/wp-content/plugins/contact-form-7/includes/css/styles.css' type='text/css' media='all' /> <link rel='stylesheet' id='sncd_style_1.5-css' href='https://www.dma-france.org/wp-content/themes/sncd/style.css' type='text/css' media='all' /> <link rel='stylesheet' id='sncd_bootstrap-css' href='https://www.dma-france.org/wp-content/themes/sncd/css/bootstrap.css' type='text/css' media='all' /> <link rel='stylesheet' id='sncd_custom-css' href='https://www.dma-france.org/wp-content/themes/sncd/css/custom.css' type='text/css' media='screen' /> <link rel='stylesheet' id='sncd_font-awesome-css' href='https://www.dma-france.org/wp-content/themes/sncd/css/font-awesome.min.css' type='text/css' media='all' /> <link rel='stylesheet' id='sncd_fancybox-css' href='https://www.dma-france.org/wp-content/themes/sncd/js/fancybox/jquery.fancybox.css' type='text/css' media='all' /> <link rel='stylesheet' id='login-with-ajax-css' href='https://www.dma-france.org/wp-content/plugins/login-with-ajax/templates/widget.css' type='text/css' media='all' /> <script type='text/javascript' src='https://www.dma-france.org/wp-includes/js/jquery/jquery.min.js' id='jquery-core-js'></script> <script type='text/javascript' src='https://www.dma-france.org/wp-includes/js/jquery/jquery-migrate.min.js' id='jquery-migrate-js'></script> <script type='text/javascript' id='login-with-ajax-js-extra'> /* <![CDATA[ */ var LWA = {"ajaxurl":"https:\/\/www.dma-france.org\/wp-admin\/admin-ajax.php","off":""}; /* ]]> */ </script> <script type='text/javascript' src='https://www.dma-france.org/wp-content/plugins/login-with-ajax/templates/login-with-ajax.legacy.min.js' id='login-with-ajax-js'></script> <script type='text/javascript' src='https://www.dma-france.org/wp-content/plugins/login-with-ajax/ajaxify/ajaxify.min.js' id='login-with-ajax-ajaxify-js'></script> <link rel="https://api.w.org/" href="https://www.dma-france.org/wp-json/" /><link rel="alternate" type="application/json" href="https://www.dma-france.org/wp-json/wp/v2/pages/2543" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.dma-france.org/xmlrpc.php?rsd" /> <link rel="wlwmanifest" type="application/wlwmanifest+xml" href="https://www.dma-france.org/wp-includes/wlwmanifest.xml" /> <link rel='shortlink' href='https://www.dma-france.org/?p=2543' /> <link rel="alternate" type="application/json+oembed" href="https://www.dma-france.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dma-france.org%2Fnos-publications%2Fguide-de-la-prospection%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://www.dma-france.org/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.dma-france.org%2Fnos-publications%2Fguide-de-la-prospection%2F&format=xml" /> <meta name="tec-api-version" content="v1"><meta name="tec-api-origin" content="https://www.dma-france.org"><link rel="alternate" href="https://www.dma-france.org/wp-json/tribe/events/v1/" /><style type="text/css"> /* Custom CSS */ .default_logo2 { display: block; float:none; z-index: 100; position: absolute; /* height: 100px; */ /* margin: 200px auto; */ /*width: 340px;*/ margin-left: 80%; margin-top: 70px; font-size: 11px; width: 90px; } @media only screen and (min-device-width : 768px) and (max-device-width : 1024px){ .default_logo2 { display: none; } } @media screen and (device-aspect-ratio: 40/71) { .default_logo2 { display: none; } } @media screen and (device-aspect-ratio: 2/3) { .default_logo2 { display: none; } }</style> <meta name="generator" content="Elementor 3.20.3; features: e_optimized_assets_loading, additional_custom_breakpoints, block_editor_assets_optimize, e_image_loading_optimization; settings: css_print_method-external, google_font-enabled, font_display-auto"> <meta name="generator" content="Powered by WPBakery Page Builder - drag and drop page builder for WordPress."/> <style type="text/css">.broken_link, a.broken_link { text-decoration: line-through; }</style> <style type="text/css" id="wp-custom-css"> .default_logo2 { margin-left: 72% !important; } </style> <noscript><style> .wpb_animate_when_almost_visible { opacity: 1; }</style></noscript></head> <body class="page-template-default page page-id-2543 page-child parent-pageid-258 tribe-no-js no-info wpb-js-composer js-comp-ver-6.1 vc_responsive elementor-default elementor-kit-8320" data-smooth-scrolling="1"> <div class="default_logo2">Suivez-nous sur : <a href="https://twitter.com/dma_france" target="_blank"><i class="icon-twitter" style="text-decoration:none; font-size: 22px;padding-right:10px;padding-left:15px"></i></a> <a href="https://fr.linkedin.com/company/dma-france" target="_blank"><i class="icon-linkedin" style="text-decoration:none;font-size: 22px;"></i></a></div> <div class="page_wrapper"> <a class="default_logo" href="https://www.dma-france.org/" title="Data Marketing Industrie"><img width="175" height="95" src="https://www.dma-france.org/wp-content/themes/sncd/img/logo-DMA-France-top.svg" alt="MDA France"> </a> <div id="menuheader"> <nav class="content bgcolor3 clearfix"> <ul id="menu-header" class="menu"><li id="menu-item-546" class="menu_home menu-item menu-item-type-custom menu-item-object-custom menu-item-546"><a href="https://dma-france.org/"><span class="icone-menu"></span></a></li> <li id="menu-item-724" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-parent-item menu-item-724"><a href="https://dma-france.org/dma-france/">DMA France</a> <ul class="sub-menu"> <li id="menu-item-618" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-618"><a href="https://www.dma-france.org/dma-france/mission-et-valeurs/">Missions et actions</a></li> <li id="menu-item-8681" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8681"><a href="https://www.dma-france.org/dma-france/la-gouvernance-dma-france/">La gouvernance</a></li> <li id="menu-item-8731" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8731"><a href="https://www.dma-france.org/les-commissions/">Les commissions</a></li> <li id="menu-item-275" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-parent-item menu-item-275"><a href="https://www.dma-france.org/les-membres/">Les membres de la DMA France</a> <ul class="sub-menu"> <li id="menu-item-619" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-619"><a href="https://www.dma-france.org/les-membres/">Les membres de la DMA France</a></li> <li id="menu-item-620" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-620"><a href="https://www.dma-france.org/les-membres/devenir-membre/">Devenir membre DMA France</a></li> </ul> </li> <li id="menu-item-625" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-625"><a href="https://www.dma-france.org/dma-france/les-ateliers/">Les ateliers</a></li> <li id="menu-item-370" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-parent-item menu-item-370"><a href="#">Les partenaires</a> <ul class="sub-menu"> <li id="menu-item-659" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-659"><a href="https://www.dma-france.org/dma-france/organismes-partenaires/">Organismes partenaires</a></li> <li id="menu-item-1631" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1631"><a href="https://www.dma-france.org/dma-france/les-evenement-et-salons/">Les événements et salons</a></li> </ul> </li> <li id="menu-item-554" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-parent-item menu-item-554"><a href="http://#">Les liens utiles</a> <ul class="sub-menu"> <li id="menu-item-1637" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1637"><a href="https://www.dma-france.org/dma-france/institutions-refence/">Les institutions de référence</a></li> <li id="menu-item-1636" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1636"><a href="https://www.dma-france.org/dma-france/organismes-professionnels/">Les organismes professionnels</a></li> </ul> </li> </ul> </li> <li id="menu-item-720" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-parent-item menu-item-720"><a href="https://dma-france.org/deontologie/">Ethique</a> <ul class="sub-menu"> <li id="menu-item-9785" class="menu-item menu-item-type-post_type menu-item-object-post menu-item-9785"><a href="https://www.dma-france.org/privacy-protection-pact-le-label-rgpd/">Privacy Protection – Pact : le label RGPD</a></li> <li id="menu-item-621" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-621"><a href="https://www.dma-france.org/deontologie/charte-deontologique/">Charte DMA France</a></li> <li id="menu-item-623" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-623"><a href="https://www.dma-france.org/deontologie/charte-du-developpement-responsable/">Charte DMA France Développement Responsable</a></li> <li id="menu-item-622" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-622"><a href="https://www.dma-france.org/deontologie/code-general-de-deontologie-communication-directe/">Code général de déontologie DMA France</a></li> <li id="menu-item-734" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-734"><a href="https://www.dma-france.org/deontologie/code-de-deontologie-electronique/">Code de déontologie électronique</a></li> <li id="menu-item-737" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-737"><a href="https://www.dma-france.org/deontologie/fiches-deontologiques-multicanal/">Fiches déontologiques multicanal</a></li> <li id="menu-item-748" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-748"><a href="https://www.dma-france.org/deontologie/fiches-techniques-metiers/">Fiches techniques métiers DMA France</a></li> <li id="menu-item-10033" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10033"><a href="https://www.dma-france.org/homologation-des-logiciels-de-correction-dadresses/">Homologation des logiciels de correction d’adresses</a></li> </ul> </li> <li id="menu-item-9856" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-parent-item menu-item-9856"><a href="https://www.dma-france.org/les-mardis-du-data-marketing/">Nos webinars</a> <ul class="sub-menu"> <li id="menu-item-9857" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9857"><a href="https://www.dma-france.org/les-mardis-du-data-marketing/">Les mardis du data marketing</a></li> <li id="menu-item-9855" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9855"><a href="https://www.dma-france.org/les-replays-du-data-marketing/">Les replays du data marketing</a></li> </ul> </li> <li id="menu-item-891" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor menu-item-has-children menu-parent-item menu-item-891"><a href="https://dma-france.org/nos-publications/">Nos Publications</a> <ul class="sub-menu"> <li id="menu-item-8078" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8078"><a href="https://www.dma-france.org/nos-publications/nos-dernieres-publications/">Nos dernières publications</a></li> <li id="menu-item-10291" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10291"><a href="https://www.dma-france.org/nos-publications/etudes-et-chiffres-cles/">Etudes et chiffres clés</a></li> <li id="menu-item-10359" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10359"><a href="https://www.dma-france.org/espace-presse/">Communiqués de presse</a></li> <li id="menu-item-1555" class="menu-item menu-item-type-custom menu-item-object-custom current-menu-ancestor current-menu-parent menu-item-has-children menu-parent-item menu-item-1555"><a href="#">Nos parutions</a> <ul class="sub-menu"> <li id="menu-item-12018" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-12018"><a href="https://www.dma-france.org/nos-publications/les-fiches-dinformations-par-pays-de-la-dma-france/">Les fiches d’informations par pays de la DMA France</a></li> <li id="menu-item-8505" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8505"><a href="https://www.dma-france.org/nos-publications/livre-blanc-la-deduplication-en-emailing/">Livre Blanc : la déduplication en emailing</a></li> <li id="menu-item-7928" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7928"><a href="https://www.dma-france.org/nos-publications/data-quality-email/">Data Quality Email</a></li> <li id="menu-item-7929" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7929"><a href="https://www.dma-france.org/nos-publications/quelles-strategies-pour-lemail-marketing-en-2019/">Quelles stratégies pour l’email marketing en 2019 ?</a></li> <li id="menu-item-7227" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7227"><a href="https://www.dma-france.org/nos-publications/livre-blanc-bien-sur-vos-donnees-sont-parfaites/">Livre blanc » Bien sûr vos données sont parfaites ! « </a></li> <li id="menu-item-4267" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4267"><a href="https://www.dma-france.org/nos-publications/livre-blanc-de-la-deduplication/">Livre Blanc de la déduplication</a></li> <li id="menu-item-2577" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2543 current_page_item menu-item-2577"><a href="https://www.dma-france.org/nos-publications/guide-de-la-prospection/" aria-current="page">Guide de la prospection</a></li> <li id="menu-item-797" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-797"><a href="https://www.dma-france.org/nos-publications/guide-international-du-marketing-direct/">Guide international du marketing direct</a></li> <li id="menu-item-6042" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6042"><a href="https://www.dma-france.org/nos-publications/faq-reglement-general-sur-la-protection-des-donnees/">FAQ Règlement général sur la protection des données</a></li> <li id="menu-item-4545" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4545"><a href="https://www.dma-france.org/nos-publications/rapports-activite/">Rapports d’activité DMA France</a></li> <li id="menu-item-2516" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2516"><a href="https://www.dma-france.org/news-responsable/">News Responsable</a></li> <li id="menu-item-806" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-806"><a href="https://www.dma-france.org/nos-publications/saga-du-marketing-direct/">La Saga du Marketing Direct</a></li> <li id="menu-item-1965" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1965"><a href="https://www.dma-france.org/nos-publications/livre-collectif-delivrabilite-des-campagnes-demail-marketing/">Livre collectif délivrabilité</a></li> </ul> </li> <li id="menu-item-4019" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4019"><a href="https://www.dma-france.org/cgv-branche-logistique/">CGV branche logistique</a></li> <li id="menu-item-6392" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6392"><a href="https://www.dma-france.org/nos-publications/convention-collective-idcc-1611/">Convention Collective IDCC 1611</a></li> <li id="menu-item-383" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-parent-item menu-item-383"><a href="#">Lexique métiers</a> <ul class="sub-menu"> <li id="menu-item-873" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-873"><a href="https://www.dma-france.org/nos-publications/lexique-metiers-dictionnaire-rnvp/">Dictionnaire RNVP</a></li> <li id="menu-item-1660" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1660"><a href="https://www.dma-france.org/nos-publications/termes-crm/">Termes CRM</a></li> <li id="menu-item-887" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-887"><a href="https://www.dma-france.org/nos-publications/lexique-metiers-termes-e-mailing/">Termes E-mailing</a></li> <li id="menu-item-1448" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1448"><a href="https://www.dma-france.org/nos-publications/lexique-metiers-le-monde-du-courrier/">Le Monde du Courrier</a></li> <li id="menu-item-1450" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1450"><a href="https://www.dma-france.org/nos-publications/termes-du-marketing-direct/">Termes du Marketing Direct</a></li> <li id="menu-item-1479" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1479"><a href="https://www.dma-france.org/nos-publications/termes-de-la-telephonie-mobile/">Termes de la Téléphonie Mobile</a></li> <li id="menu-item-1482" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1482"><a href="https://www.dma-france.org/nos-publications/termes-web-internet/">Termes Web / Internet</a></li> </ul> </li> <li id="menu-item-890" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-890"><a href="https://www.dma-france.org/nos-publications/cartographies/">Cartographies</a></li> </ul> </li> <li id="menu-item-9559" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-parent-item menu-item-9559"><a href="https://www.dma-france.org/dma-academie/">DMA Académie</a> <ul class="sub-menu"> <li id="menu-item-11779" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11779"><a href="https://www.dma-france.org/dma-academie/5-ans-apres-reconcilier-rgpd-et-business-les-nouvelles-regles-pour-la-data-marketing/">5 ans après, réconcilier RGPD et Business : les nouvelles règles pour la data marketing</a></li> <li id="menu-item-11778" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11778"><a href="https://www.dma-france.org/dma-academie/yes-we-prompt/">Yes we Prompt : Savoir prompter Chat GPT</a></li> <li id="menu-item-11395" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-11395"><a href="https://www.dma-france.org/dma-academie/atelier-fresque-du-numerique/">Atelier Fresque du Numérique</a></li> <li id="menu-item-10398" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10398"><a href="https://www.dma-france.org/dma-academie/risques-cyber-sensibilisation-aux-menaces-sur-vos-donnees-strategiques/">Risques cyber : sensibilisation aux menaces sur vos données stratégiques</a></li> <li id="menu-item-10183" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10183"><a href="https://www.dma-france.org/dma-academie/le-marketing-digital-etat-des-lieux-tendances-et-enjeux/">Le marketing digital : état des lieux, tendances et enjeux</a></li> <li id="menu-item-10185" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10185"><a href="https://www.dma-france.org/dma-academie/le-marketing-digital-a-lheure-de-la-transition-ecologique/">Le marketing digital à l’heure de la transition écologique</a></li> <li id="menu-item-10184" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10184"><a href="https://www.dma-france.org/dma-academie/le-growth-marketing/">Le growth Marketing</a></li> <li id="menu-item-10182" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10182"><a href="https://www.dma-france.org/dma-academie/legitimer-les-jeunes-managers/">Légitimer les jeunes managers</a></li> <li id="menu-item-10181" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10181"><a href="https://www.dma-france.org/dma-academie/management-du-distanciel/">Management du distanciel</a></li> <li id="menu-item-9562" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9562"><a href="https://www.dma-france.org/dma-academie/maitriser-linkedin/">Maîtriser LinkedIn</a></li> <li id="menu-item-9563" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9563"><a href="https://www.dma-france.org/dma-academie/ameliorer-la-delivrabilite-de-ses-emailings/">Améliorer la délivrabilité de ses emailings</a></li> </ul> </li> <li id="menu-item-1848" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-parent-item menu-item-1848"><a href="https://www.dma-france.org/contact/">Nous Contacter</a> <ul class="sub-menu"> <li id="menu-item-958" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-958"><a href="https://www.dma-france.org/contact/">Nos coordonnées</a></li> <li id="menu-item-9371" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9371"><a href="https://www.dma-france.org/les-membres/devenir-membre/">Devenir membre DMA France</a></li> <li id="menu-item-743" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-743"><a href="https://www.dma-france.org/contact/syndicat-national-de-la-communication-directe/">About DMA France</a></li> <li id="menu-item-10411" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10411"><a href="https://www.dma-france.org/espace-presse/">Espace presse</a></li> </ul> </li> </ul> <div class="pull-right bgcolor menu_search_wrapper"> <form class="menu_search" method="get" action="https://www.dma-france.org/"> <input type="text" name="s" class="menu_search_text" required placeholder="Tapez ici et appuyez sur Entrée..."> <input type="submit" class="submit" name="submit" id="searchsubmit" value=""/> <div class="menu_search_submit"><i class="icon-search"></i></div> </form> </div> </nav> </div> <div id="main" class="wrapper"> <div class="content"> <div class="row-fluid"> <div class="span12"> <div class="page_header bgcolor5 clearfix"> <span class="bgcolor color2"> Nos Publications </span> <h1 class="color2">Guide de la prospection</h1> </div> </div> </div> <div class="row-fluid post-2543 page type-page status-publish hentry" id="post-2543"> <div class="span9"> <div class="page-content"> <p><a href="https://dma-france.org/wp-content/uploads/encart-guide-1.jpg"><img class="alignnone size-medium wp-image-2546 aligncenter" src="https://dma-france.org/wp-content/uploads/encart-guide-1-300x135.jpg" alt="encart-guide-1" width="300" height="135" srcset="https://www.dma-france.org/wp-content/uploads/encart-guide-1-300x135.jpg 300w, https://www.dma-france.org/wp-content/uploads/encart-guide-1-232x105.jpg 232w, https://www.dma-france.org/wp-content/uploads/encart-guide-1-270x121.jpg 270w, https://www.dma-france.org/wp-content/uploads/encart-guide-1-94x42.jpg 94w, https://www.dma-france.org/wp-content/uploads/encart-guide-1-400x180.jpg 400w, https://www.dma-france.org/wp-content/uploads/encart-guide-1.jpg 439w" sizes="(max-width: 300px) 100vw, 300px" /></a></p> <p style="text-align: left;"><span style="color: #33cccc;"><b>Le Guide de la prospection répond aux questions incontournables</b> <b>pour bien prospecter et bien communiquer.</b></span></p> <p><b>Accessible à tous, il a comme double objectif :</b></p> <ul> <li>d’aider les entreprises et notamment les PME à mettre en place leurs actions de communication en respectant au mieux le cadre légal et les bonnes pratiques,</li> </ul> <ul> <li>de favoriser une démarche équilibrée entre le respect nécessaire du droit des consommateurs et l’intérêt légitime des entreprises.</li> </ul> <p>Il donne ainsi <strong>un cadre, une méthodologie, un fil conducteur et des conseils pratiques</strong> à toutes les personnes en charge des actions de prospection et de communication. Il leur permet d’obtenir de meilleurs retours sur leurs campagnes de communication, de travailler sereinement dans les règles, d’éviter de détériorer inutilement leur image vis-à-vis de leurs clients ou prospects… Il contribue aussi à renforcer leur engagement dans une démarche responsable et sociétale tant vis-à-vis de leurs clients, de leurs partenaires que des autorités administratives ou judiciaires.</p> <p> </p> <p><a href="https://dma-france.org/wp-content/uploads/guide-prospection-web.pdf" target="_blank"><img fetchpriority="high" class="alignnone size-medium wp-image-2551" src="https://dma-france.org/wp-content/uploads/encart-guide-2-214x300.jpg" alt="encart-guide-2" width="214" height="300" srcset="https://www.dma-france.org/wp-content/uploads/encart-guide-2-214x300.jpg 214w, https://www.dma-france.org/wp-content/uploads/encart-guide-2-74x105.jpg 74w, https://www.dma-france.org/wp-content/uploads/encart-guide-2-270x378.jpg 270w, https://www.dma-france.org/wp-content/uploads/encart-guide-2-94x131.jpg 94w, https://www.dma-france.org/wp-content/uploads/encart-guide-2.jpg 284w" sizes="(max-width: 214px) 100vw, 214px" /></a> <a href="https://dma-france.org/wp-content/uploads/guide-prospection-web.pdf" target="_blank">Téléchargez le Guide-prospection-web</a></p> <p> </p> <p><span style="color: #33cccc;"><b>Les thèmes qui y sont abordés sont :</b></span></p> <p>I. Créer et gérer un fichier, une base de données<br /> II. Préparer une campagne de prospection ou de fidélisation<br /> III. Sélectionner un prestataire<br /> IV. Lancer une campagne de prospection postale<br /> V. Lancer une campagne de prospection téléphonique<br /> VI. Lancer une campagne de prospection email vers des particuliers (BtoC)<br /> VII. Lancer une campagne de prospection email vers des professionnels (BtoB)<br /> VIII. Lancer une campagne de prospection par sms</p> <p><b>Conforter ou rétablir la confiance du consommateur sur l’utilisation de ses données personnelles est un enjeu stratégique pour nos entreprises et pour l’emploi alors même que l’émergence du Big Data et des objets connectés ouvrent de nombreuses possibilités de développement</b>.</p> <p><span style="color: #33cccc;"><strong>Le Guide de la Prospection</strong></span> sera régulièrement mis à jour en fonction des mutations technologiques et juridiques.</p> </div> </div> <div class="span3"> <div id="sidebar"> <div id="recent-posts-9" class="widget widget_recent_entries"> <h3 class="widget-title">LES ACTUALITÉS DMA FRANCE</h3> <ul> <li> <a href="https://www.dma-france.org/diner-de-noel-2024-de-la-dma-france/">Dîner de Noël de la DMA France</a> </li> <li> <a href="https://www.dma-france.org/la-dma-france-lance-une-nouvelle-charte-deontologique-autour-du-telemarketing/">La DMA France lance une nouvelle charte déontologique autour du télémarketing</a> </li> <li> <a href="https://www.dma-france.org/oui-pub-vers-de-nouvelles-strategies-de-communication/">« Oui pub », vers de nouvelles stratégies de communication ?</a> </li> </ul> </div><div id="sncd-newsletter-widget-2" class="widget newsletter-signup">  <div class="newsletter-widget bgcolor"> <h3 class="title_stack">Inscrivez vous à notre newsletter</h3> <div> <iframe id="contentId" marginwidth="0" marginheight="0" width="100%" height="85px" scrolling="no" frameborder="0" src="//public.message-business.com/form/43696/46/form.aspx"></iframe> <a href="https://www.dma-france.org/vie-privee/" target="_blank" >Vie privée</a> </div> </div> </div><div id="fpw_widget-6" class="widget widget_fpw_widget"> <div class="img_with_text clearfix"> <div class="img_with_text_preview"> <a href="https://www.dma-france.org/dma-france/les-commissions2/" class="fpw-featured-link"> <img class="icon-plus" src="https://www.sncd.org/wp-content/themes/sncd/img/plus.png" alt="plus"> <img width="200" height="200" src="https://www.dma-france.org/wp-content/uploads/les-comissions-500x500.jpg" class="attachment-fpw_square size-fpw_square wp-post-image" alt="" loading="lazy" srcset="https://www.dma-france.org/wp-content/uploads/les-comissions-500x500.jpg 500w, https://www.dma-france.org/wp-content/uploads/les-comissions-150x150.jpg 150w" sizes="(max-width: 200px) 100vw, 200px" /> </a> </div> </div> <article class="fpw-clearfix bgcolor6 color2"> <div> <a href="https://www.dma-france.org/dma-france/les-commissions2/" title="Les Commissions" class="fpw-featured-link" rel="bookmark">Les Commissions</a> Réservées aux membres DMA France qui choisissent, selon leurs centres d'intérêts, de participer à une ou plusieurs commissions. Chaque commission est administrée par un membre du Conseil d'Administration. Les commissions [...] </div> </article></div></div> </div> </div> </div> </div> <div class="blue-line bgcolor"> <div class="content clearfix"> </div> </div> <footer class="bgcolor3"> <div class="content"> <div class="row-fluid"> <div class="span4"> <a class="default_logo" href="https://www.dma-france.org/" title="Data Marketing Industrie"> <img width="130" height="73" src="https://www.dma-france.org/wp-content/themes/sncd/img/logo-footer-2.png" alt="DMA France"> </a> </div> <div class="span8"> <ul id="menu-footer" class="menu"><li id="menu-item-538" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-538"><a href="https://dma-france.org/">Accueil</a></li> <li id="menu-item-1600" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1600"><a href="https://www.dma-france.org/dma-france/mission-et-valeurs/">DMA France</a></li> <li id="menu-item-269" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-269"><a href="https://www.dma-france.org/les-membres/">Les membres de la DMA France</a></li> <li id="menu-item-1921" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1921"><a href="https://www.dma-france.org/deontologie/">Déontologie</a></li> <li id="menu-item-1527" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1527"><a href="https://www.dma-france.org/nos-formations/cycle-de-formation-data-et-web-marketing/">FORMATION</a></li> <li id="menu-item-265" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-265"><a href="https://www.dma-france.org/contact/">Contact</a></li> </ul> <div class="clearfix"></div> <div class="footer-newsletter"> <iframe id="contentId" marginwidth="0" marginheight="0" width="100%" height="50px" scrolling="no" frameborder="0" src="//public.message-business.com/form/43696/47/form.aspx"></iframe> </div> <div class="footer_social_icons"> <a class="color2 color_transition" href="https://twitter.com/dma_france" target="_blank"><i class="icon-twitter"></i></a> <a class="color2 color_transition" href="https://www.linkedin.com/company/dma-france/" target="_blank"><i class="icon-linkedin"></i></a> <a class="color2 color_transition" href="https://www.dma-france.org/feed/rss/"><i class="icon-rss"></i></a> </div> </div> <div class="clearfix"></div> <div class=""> <div class="footer-txt"> <div class="textwidget"><p style="text-align: justify;">La <strong>DMA France</strong> est l’organisme référent sur les problématiques de la <strong>data marketing multicanal</strong> au service des professionnels et des institutionnels. La DMA France a pour mission de <strong>fédérer</strong>, <strong>promouvoir</strong> et <strong>valoriser</strong> les acteurs de l’industrie de la Data et du Marketing en France pour favoriser leur développement. Elle s’appuie sur ses <strong>200 sociétés membres</strong> et les accompagne dans l’innovation industrielle et technologique.</p> </div> </div> </div> </div> </div> <div class="footer_copyright clearfix"> <div class="content"> <p class="color2">© 2024 DMA France - Tous droits réservés - Reproduction interdite - <a onclick="MBJS.privacyManager.ShowWindow()" style="color:#fff;">Cookies</a> - <a style="color:#ffffff;" href="https://www.dma-france.org/vie-privee/">Vie privée</a> - </p> <ul id="menu-footer-bottom" class="menu"><li id="menu-item-1730" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1730"><a href="https://www.dma-france.org/mentions-legales/">Mentions légales</a></li> </ul> </div> </div> </footer> </div> <script type="text/javascript"> $(function() { $("<select />").appendTo("nav"); $("<option />", { "selected": "selected", "value" : "", "text" : "Navigation ..." // default <option> to display in dropdown }).appendTo("nav select"); $("nav a").each(function() { var el = $(this); $("<option />", { "value" : el.attr("href"), "text" : el.text() }).appendTo("nav select"); }); $("nav select").change(function() { window.location = $(this).find("option:selected").val(); }); }); </script> <script type="text/javascript"> $(document).ready(function() { $(".fancybox").fancybox(); }); </script> <script> ( function ( body ) { 'use strict'; body.className = body.className.replace( /\btribe-no-js\b/, 'tribe-js' ); } )( document.body ); </script> <script> /* <![CDATA[ */var tribe_l10n_datatables = {"aria":{"sort_ascending":": activer pour trier la colonne ascendante","sort_descending":": activer pour trier la colonne descendante"},"length_menu":"Afficher les saisies _MENU_","empty_table":"Aucune donn\u00e9e disponible sur le tableau","info":"Affichant_START_ \u00e0 _END_ du _TOTAL_ des saisies","info_empty":"Affichant 0 \u00e0 0 de 0 saisies","info_filtered":"(filtr\u00e9 \u00e0 partir du total des saisies _MAX_ )","zero_records":"Aucun enregistrement correspondant trouv\u00e9","search":"Rechercher :","all_selected_text":"Tous les \u00e9l\u00e9ments de cette page ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s. ","select_all_link":"S\u00e9lectionner toutes les pages","clear_selection":"Effacer la s\u00e9lection.","pagination":{"all":"Tout","next":"Suivant","previous":"Pr\u00e9c\u00e9dent"},"select":{"rows":{"0":"","_":": a s\u00e9lectionn\u00e9 %d rang\u00e9es","1":": a s\u00e9lectionn\u00e9 une rang\u00e9e"}},"datepicker":{"dayNames":["dimanche","lundi","mardi","mercredi","jeudi","vendredi","samedi"],"dayNamesShort":["dim","lun","mar","mer","jeu","ven","sam"],"dayNamesMin":["D","L","M","M","J","V","S"],"monthNames":["janvier","f\u00e9vrier","mars","avril","mai","juin","juillet","ao\u00fbt","septembre","octobre","novembre","d\u00e9cembre"],"monthNamesShort":["janvier","f\u00e9vrier","mars","avril","mai","juin","juillet","ao\u00fbt","septembre","octobre","novembre","d\u00e9cembre"],"monthNamesMin":["Jan","F\u00e9v","Mar","Avr","Mai","Juin","Juil","Ao\u00fbt","Sep","Oct","Nov","D\u00e9c"],"nextText":"Suivant","prevText":"Pr\u00e9c\u00e9dent","currentText":"Aujourd'hui","closeText":"Termin\u00e9","today":"Aujourd'hui","clear":"Clear"}};/* ]]> */ </script><script type='text/javascript' src='https://www.dma-france.org/wp-content/plugins/contact-form-7/includes/swv/js/index.js' id='swv-js'></script> <script type='text/javascript' id='contact-form-7-js-extra'> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/www.dma-france.org\/wp-json\/","namespace":"contact-form-7\/v1"},"cached":"1"}; /* ]]> */ </script> <script type='text/javascript' src='https://www.dma-france.org/wp-content/plugins/contact-form-7/includes/js/index.js' id='contact-form-7-js'></script> <script type='text/javascript' id='dlm-xhr-js-extra'> /* <![CDATA[ */ var dlmXHRtranslations = {"error":"Une erreur s\u2019est produite lors de la tentative de t\u00e9l\u00e9chargement du fichier. Veuillez r\u00e9essayer.","not_found":"Le t\u00e9l\u00e9chargement n\u2019existe pas.","no_file_path":"Aucun chemin de fichier d\u00e9fini.","no_file_paths":"Aucun chemin de fichier sp\u00e9cifi\u00e9.","filetype":"Le t\u00e9l\u00e9chargement n\u2019est pas autoris\u00e9 pour ce type de fichier.","file_access_denied":"Acc\u00e8s refus\u00e9 \u00e0 ce fichier.","access_denied":"Acc\u00e8s refus\u00e9. Vous n\u2019avez pas les droits pour t\u00e9l\u00e9charger ce fichier.","security_error":"Something is wrong with the file path.","file_not_found":"Fichier introuvable."}; /* ]]> */ </script> <script type='text/javascript' id='dlm-xhr-js-before'> const dlmXHR = {"xhr_links":{"class":["download-link","download-button"]},"prevent_duplicates":true,"ajaxUrl":"https:\/\/www.dma-france.org\/wp-admin\/admin-ajax.php"}; dlmXHRinstance = {}; const dlmXHRGlobalLinks = "https://www.dma-france.org/download/"; const dlmNonXHRGlobalLinks = []; dlmXHRgif = "https://www.dma-france.org/wp-includes/images/spinner.gif"; const dlmXHRProgress = "1" </script> <script type='text/javascript' src='https://www.dma-france.org/wp-content/plugins/download-monitor/assets/js/dlm-xhr.min.js' id='dlm-xhr-js'></script> <script type='text/javascript' src='//code.jquery.com/jquery-1.8.3.min.js' id='jquery_js-js'></script> <script type='text/javascript' src='https://www.dma-france.org/wp-content/themes/sncd/js/fancybox/jquery.fancybox.pack.js' id='fancybox_js-js'></script> <script type='text/javascript' src='https://www.dma-france.org/wp-content/themes/sncd/js/custom.js' id='custom_js-js'></script> <script type='text/javascript' src='https://www.dma-france.org/wp-content/themes/sncd/js/caroufredsel.js' id='caroufredsel_js-js'></script> <script type='text/javascript' src='https://www.dma-france.org/wp-content/themes/sncd/js/quicksand/jquery.easing.1.3.js' id='easing_js-js'></script> <script type='text/javascript' src='https://www.dma-france.org/wp-content/themes/sncd/js/quicksand/quicksand.js' id='quicksand_js-js'></script>  <script>var MBJS=null;</script><script async src="https://public.message-business.com/mbscripts/43696/0/baf15a35-8a82-403e-8711-c8bbf121ede7/c.js?v=tCIXr4"></script><script async src="https://public.message-business.com/javascript/MBJS/MBJS.js?v=tCIXr4"></script>  </body> </html>