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IDC - Custom Solutions - Licensed & Customized Marketing Content
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</li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-subtree" data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-full-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/product/velocity-sales-intelligence"> <span>IDC Velocity</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/tracker"> <span>Tracker<sup>®</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-full-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-full-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" 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</nav> </div> <div class="side-content cell large-10" data-skip-link="main"> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h1>Compelling, Flexible Content with Analyst Insights</h1> <p>Licensed or customized content helps free your time and fills your calendars with thought leadership content filled with analyst insights.</p> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-7"> <div class="cell-text"> <h2>IDC’s Licensed and Customized Marketing Content</h2> <p>Adaptable content built around your businesses’ brand association with relevant technology topics and trends and leveraging expert opinion from the CSP community.</p> <h3>We help you:</h3> <ul> <li>Develop custom assets tailored to your businesses’ marketing messages</li> <li>Create thought leadership content that associates your brand with industry-recognized credibility</li> <li>Provide you with digital distribution rights to license and share IDC published research with your target audience</li> </ul> </div> <div class="cell-actions align-center medium-align-left"> <a href="https://info.idc.com/custom-solutions-inquiry.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-custom-solutions-contact-us&utm_idc=idh-0-idcus" data-button="primary"> Get Started </a> </div> </div> <div class="cell cell-image medium-5" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/custom-solutions/solutions/Solution_Licensed_Customized_Marketing_Content_S.png?guid=58dd82e6-77ea-4e61-87ae-413a6273975a, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/custom-solutions/solutions/Solution_Licensed_Customized_Marketing_Content_M.png?guid=837de7d4-8ed8-440e-95a7-b592e32c3481, medium]"></div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y align-justify align-bottom"> <div class="cell"> <div class="cell-text"> <h2>Licensed and Customized Content Approach</h2> <p>Marketing content that integrates with your digital marketing campaigns</p> </div> </div> <div class="cell"> <ul class="grid-x grid-padding-x grid-padding-y grid-margin-x grid-margin-y"> <li class="cell medium-6 bg-blue"> <div class="cell-text align-middle"> <h3 class="text-center">Licensed Content</h3> <p>Digital distribution rights for an existing published IDC document or excerpt provide you with a license to share the research with your target audience.</p> </div> </li> <li class="cell medium-6 bg-blue"> <div class="cell-text align-middle"> <h3 class="text-center">Customized Content</h3> <p>IDC White Paper or Spotlight, pulls from IDC’s published research, and combines it with customized insight and commentary from an IDC analyst. </p> </div> </li> </ul> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>Related Resources</h2> <p>For more examples of actionable insights from IDC analysts visit our <a data-link="secondary" href="https://idccustom.com/showcase">Content Showcase</a>.</p> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Create Awareness with C-Level Buyers</h3> <a href="/custom-solutions/customer-stories/business-value" data-link="primary" data-icon-before="arrow-head"> read case study<span class="show-for-sr"> Create Awareness with C-Level Buyers</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>A Guide to Video Marketing</h3> <a href="https://info.idc.com/video-marketing-guide.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-custom-video-marketing-ebook&utm_idc=idh-0-idcus" data-link="primary" data-icon-before="arrow-head"> Download guide<span class="show-for-sr"> A Guide to Video Marketing</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>Building a B2B Thought Leadership Marketing Content Plan</h3> <a href="https://info.idc.com/thought-leadership-marketing-ebook.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-thought-leadership-marketing-ebook&utm_idc=idh-0-idcus" data-link="primary" data-icon-before="arrow-head"> Download our guide<span class="show-for-sr"> Building a B2B Thought Leadership Marketing Content Plan</span> </a> </div> </div> <div data-clickable class="cell medium-6"> <div class="cell-text"> <h3>A New Framework for B2B Marketers and Sellers</h3> <a href="https://bit.ly/3VSt3Gl" data-link="primary" data-icon-before="arrow-head"> Download latest research<span class="show-for-sr"> A New Framework for B2B Marketers and Sellers</span> </a> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-shrink bg-border flex-container align-center-middle"> <div class="grid-x grid-padding-x grid-padding-y"> <div class="cell"> <i class="fc-blue" data-icon="pen-text" data-icon-size="4xl"></i> </div> </div> </div> <div data-clickable class="cell medium-auto"> <div class="cell-text"> <h2>Licensed vs. Customized Content. How to Choose Which is Right for You.</h2> <p>Developing compelling content, messaging, and campaigns that engage your target audience and move your prospects and customers along the buying cycle is not a simple task. It is a time and cost struggle to create the varying content that your buyer is looking for at each stage of their journey.</p> </div> <div class="cell-actions"> <a href="https://blogs.idc.com/2022/12/09/licensed-versus-customized-content-and-how-to-choose-which-is-right-for-you" data-link="primary" data-icon-before="arrow-head"> read blog <span class="show-for-sr"> Licensed vs. Customized Content. 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