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to a WardsAuto newsletter today!\",\"Get the latest automotive news delivered daily or weekly. With 6 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.\",\"newsletterId\",\"blt9fed09ee18792c0b\",\"SUBSCRIBE\",\"mode\",\"dark\",\"pagination\",{\"_724\":725,\"_726\":727},\"totalCount\",14,\"currentPage\",1,\"contents\",[730,755,771,787,803,815,830,842,858,874,891,909,925,935,950,960,976,988,1004,1017,1026,1039,1050,1061,1076,1089,1100,1110,1123,1134,1147,1158,1169,1180,1190],{\"_179\":180,\"_162\":731,\"_181\":733,\"_166\":740,\"_168\":740,\"_171\":741,\"_742\":743,\"_173\":40,\"_174\":744,\"_176\":40,\"_169\":745,\"_746\":40,\"_191\":747,\"_177\":324,\"_178\":325,\"_189\":727,\"_748\":749,\"_753\":754},{\"_39\":732,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltd97fcc7f0b4a630d/67c76695b1a6ff5478d79bd9/0304IndustryVoices.jpg\",[734],{\"_59\":735,\"_185\":736,\"_187\":737,\"_738\":739},\"Ann Pero Hailer\",\"/author/ann-pero-hailer\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltd84e1caea8caf078/67c7633e8ab9d3f71862aec1/Ann_Hailer_054[57].jpg\",\"role\",\"President, Locality\",\"Industry Voices | Think Local, Sell Big: Winning Customers With Targeted Ads\",\"/digital-marketing/industry-voices-think-local-sell-big-winning-customers-with-targeted-ads\",\"linkAttrs\",{},\"Mar 6, 2025\",\"Dealerships win by blending trusted broadcast TV with hyper-targeted streaming ads.\",\"articleBodyJsonSummary\",\"normal\",\"paidGating\",{\"_750\":29,\"_751\":752},\"paidContent\",\"paidProductTaxonomy\",[],\"articleSize\",\"big\",{\"_179\":180,\"_162\":756,\"_181\":758,\"_166\":764,\"_168\":764,\"_171\":765,\"_742\":766,\"_173\":40,\"_174\":767,\"_176\":40,\"_169\":768,\"_746\":40,\"_191\":747,\"_177\":324,\"_178\":325,\"_189\":727,\"_748\":769,\"_753\":754},{\"_39\":757,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt9777287296399f94/67c75dc2c1e7ae69268fafd9/0304sfClick.jpg\",[759],{\"_59\":760,\"_185\":761,\"_187\":762,\"_738\":763},\"Steve Finlay\",\"/author/steve-finlay\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt29fd40cef12ab2e0/66197af2a1c1dcc7a1657e72/steve-finlay-column-photo.jpg\",\"Contributing Editor\",\"Click, Buy, Drive: The Future of Car Shopping is Omnichannel\",\"/digital-marketing/click-buy-drive-the-future-of-car-shopping-is-omnichannel\",{},\"Mar 5, 2025\",\"A majority of buyers now mix digital and in-store interactions, making an integrated approach essential for dealers.\",{\"_750\":29,\"_751\":770},[],{\"_179\":772,\"_162\":773,\"_181\":775,\"_166\":779,\"_168\":779,\"_171\":780,\"_742\":781,\"_173\":782,\"_174\":783,\"_176\":40,\"_169\":784,\"_746\":40,\"_191\":747,\"_177\":324,\"_178\":325,\"_189\":727,\"_748\":785,\"_753\":754},\"Document\",{\"_39\":774,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt91c6a45e04e1af34/679ba1d2b993b66ff56cee10/0130sfSpeed.jpg\",[776],{\"_59\":760,\"_185\":777,\"_187\":778,\"_738\":763},\"/author/steven-finlay\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt01c9793d4a7e0174/66199b8e7fceea177303dc89/steve-finlay-10be-sidebar-pic.jpg\",\"Less is More: How Website Overload Sinks Your Sales\",\"/digital-marketing/less-is-more-how-website-overload-sinks-your-sales\",{},\"/documents\",\"Jan 31, 2025\",\"Digital-marketing experts discuss how speed, simplicity and readability attract consumers to dealers’ offerings.\",{\"_750\":29,\"_751\":786},[],{\"_179\":180,\"_162\":788,\"_181\":790,\"_166\":796,\"_168\":796,\"_171\":797,\"_742\":798,\"_173\":40,\"_174\":799,\"_176\":40,\"_169\":800,\"_746\":40,\"_191\":747,\"_177\":333,\"_178\":334,\"_189\":727,\"_748\":801,\"_753\":754},{\"_39\":789,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltd70c64d650a1f935/672cfef368811f89972d85b2/EV_shoppers.jpg\",[791],{\"_59\":792,\"_185\":793,\"_187\":794,\"_738\":795},\"Matt Wheeler\",\"/author/matt-wheeler\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt2e0bf2d2da0a32a7/672ce0e0884364f7e374f0d5/Matt_Wheeler_-_Driftrock.jpg\",\"Founder and CEO\",\"Industry Voices | Electric Vehicles: Serious Customers, Serious Business\",\"/retail/industry-voices-electric-vehicles-serious-customers-serious-business\",{},\"Nov 13, 2024\",\"Driftrock’s latest research shows automotive brands and dealerships that focus their marketing efforts on digital channels have seen a 210% year-on-year increase in EV leads.\",{\"_750\":29,\"_751\":802},[],{\"_179\":180,\"_162\":804,\"_181\":806,\"_166\":808,\"_168\":808,\"_171\":809,\"_742\":810,\"_173\":40,\"_174\":811,\"_176\":40,\"_169\":812,\"_746\":40,\"_191\":747,\"_177\":324,\"_178\":325,\"_189\":727,\"_748\":813,\"_753\":754},{\"_39\":805,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltd5cd460b096e4de2/671182dc0c549c34293ab448/1017sfPredictive.jpg\",[807],{\"_59\":760,\"_185\":761,\"_187\":762,\"_738\":763},\"Prediction: Car Dealers Will Rely More on Predictive Analytics\",\"/digital-marketing/prediction-car-dealers-will-rely-more-on-predictive-analytics\",{},\"Oct 21, 2024\",\"Advanced systems forecast who will buy what vehicle and when. \",{\"_750\":29,\"_751\":814},[],{\"_179\":180,\"_162\":816,\"_181\":818,\"_166\":823,\"_168\":823,\"_171\":824,\"_742\":825,\"_173\":40,\"_174\":826,\"_176\":40,\"_169\":827,\"_746\":40,\"_191\":747,\"_177\":333,\"_178\":334,\"_189\":727,\"_748\":828,\"_753\":754},{\"_39\":817,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltc1d226ab7e41200d/670d60a3b0391923175d8ee4/Dealer_-_Customers_and_salesperson_PureCars.jpg\",[819],{\"_59\":820,\"_185\":821,\"_187\":822,\"_738\":40},\"Aaron Bickart\",\"/author/aaron-bickart\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt86e32e7ed96d3c07/662f5b85db4e71194c45a505/aaron_20bickart_20~_20profile_20picture.jpg\",\"Industry Voices | Does AI Signal the Death of the Automotive Salesperson?\",\"/retail/industry-voices-does-ai-signal-the-death-of-the-automotive-salesperson-\",{},\"Oct 16, 2024\",\"The future of automotive sales is not about AI versus humans. It’s about combining the strengths of both.\",{\"_750\":29,\"_751\":829},[],{\"_179\":180,\"_162\":831,\"_181\":833,\"_166\":835,\"_168\":835,\"_171\":836,\"_742\":837,\"_173\":40,\"_174\":838,\"_176\":40,\"_169\":839,\"_746\":40,\"_191\":747,\"_177\":324,\"_178\":325,\"_189\":727,\"_748\":840,\"_753\":754},{\"_39\":832,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt7a311d591223b6a3/66e4910a781ed78b78f237e1/digitalmarketing.jpg\",[834],{\"_59\":760,\"_185\":777,\"_187\":778,\"_738\":763},\"Capital One Debuts Supercharged ‘Business Card’ for Car Dealers\",\"/digital-marketing/capital-one-debuts-supercharged-business-card-for-car-dealers\",{},\"Sep 19, 2024\",\"“We quickly thought, ‘This is something we can use,’” says car dealer Kris Gaerlan.\",{\"_750\":29,\"_751\":841},[],{\"_179\":180,\"_162\":843,\"_181\":845,\"_166\":851,\"_168\":851,\"_171\":852,\"_742\":853,\"_173\":40,\"_174\":854,\"_176\":40,\"_169\":855,\"_746\":40,\"_191\":747,\"_177\":327,\"_178\":328,\"_189\":727,\"_748\":856,\"_753\":754},{\"_39\":844,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt3a6cd2b0320f3e26/66e1f8677150b4a34aa4ab7f/Chatbot_graphic.png\",[846],{\"_59\":847,\"_185\":848,\"_187\":849,\"_738\":850},\"Jessica Gonzalez\",\"/author/jessica-gonzalez\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt74e3dc50913a63aa/66e1e36d8977ea751b725636/Jessica_Gonzalez.png\",\"Vice President, Lending Strategies, InformedIQ.com\",\"Leveraging Your Automotive Chatbot\",\"/finance-insurance/leveraging-your-automotive-chatbot\",{},\"Sep 17, 2024\",\"To fully leverage the potential of AI chatbots, auto lenders must carefully select and implement the right technology while ensuring compliance with security, privacy and associated consumer risks. Not all AI data is created equal, and not all chatbots are created alike.\\n\\n\",{\"_750\":29,\"_751\":857},[],{\"_179\":180,\"_162\":859,\"_181\":861,\"_166\":867,\"_168\":867,\"_171\":868,\"_742\":869,\"_173\":40,\"_174\":870,\"_176\":40,\"_169\":871,\"_746\":40,\"_191\":747,\"_177\":333,\"_178\":334,\"_189\":727,\"_748\":872,\"_753\":754},{\"_39\":860,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blte3b6c347233ea535/66cc9110e0b344b121fe535a/Botdoc_graphic.jpg\",[862],{\"_59\":863,\"_185\":864,\"_187\":865,\"_738\":866},\"Karl Falk\",\"/author/karl-falk\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt793b74ecf6f46e70/66cc79a50af4d1f7d8ad64bc/Karl_Falk.jpg\",\"CEO, Botdoc\",\"Industry Voices | Navigating New Rules for Secure Digital Transport of Data\",\"/retail/navigating-new-rules-for-secure-digital-transport-of-data\",{},\"Sep 5, 2024\",\"Auto dealerships should consider various strategies such as educating employees about the importance of data privacy and the risks associated with data in transit.\",{\"_750\":29,\"_751\":873},[],{\"_179\":875,\"_162\":876,\"_181\":878,\"_166\":884,\"_168\":884,\"_171\":885,\"_742\":886,\"_173\":397,\"_174\":887,\"_176\":40,\"_169\":888,\"_746\":40,\"_191\":747,\"_177\":333,\"_178\":334,\"_189\":231,\"_748\":889,\"_753\":754},\"Video\",{\"_39\":877,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt3bc681e19af6d69c/66ce2cb83a8d48f877e1d914/Tesla_store_silicon-valley.jpg\",[879],{\"_59\":880,\"_185\":881,\"_187\":882,\"_738\":883},\"Keith Nuthall\",\"/author/keith-nuthall\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltca13e8fae0075342/668455610860b44785d2c46c/Keith_Nuthall.jpg\",\"Contributor\",\"U.S., Canadian Build-to-Order Vehicle Purchases Growing, Experts Say\",\"/retail/u-s-canadian-build-to-order-vehicle-purchases-growing-experts-say\",{},\"Sep 3, 2024\",\"Canadian analysts DesRosiers Automotive Consultants say build-to-order light-vehicle purchases expanded during the vehicle shortages of 2021-2023 and may persist; dealers predict BTO will comprise 45.3% of Canadian auto sales in 2030.\",{\"_750\":29,\"_751\":890},[],{\"_179\":892,\"_162\":893,\"_181\":896,\"_166\":897,\"_168\":898,\"_171\":899,\"_742\":900,\"_173\":899,\"_174\":905,\"_176\":40,\"_169\":906,\"_746\":40,\"_191\":747,\"_177\":907,\"_178\":908,\"_189\":231,\"_748\":-5,\"_753\":754},\"ExternalLink\",{\"_39\":894,\"_165\":895},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt6ca2dea60eb667be/66c76277345e64de9d1a5628/WA_Autotrader_FC7_Wright_ss.png\",\"WardsAuto FastChat with Michele Wright and Nancy Dunham\",[],\"FastChat: Stop Leaving Money on the Table, Ensure You’re Making the Most of Your Co-Op Dollars\",\"FastChat: Ensure You’re Making the Most of Your Co-Op Dollars\",\"https://fastchats.informaengage.com/fast-chats/stop-leaving-money-on-the-table-ensure-youre-making-the-most-of-your-co-op-dollars/\",{\"_901\":902,\"_903\":904},\"target\",\"_blank\",\"rel\",\"nofollow\",\"Aug 26, 2024\",\"Video interview with Cox Automotive's Michele Wright \",\"Sponsored Content\",\"#\",{\"_179\":180,\"_162\":910,\"_181\":912,\"_166\":917,\"_168\":918,\"_171\":919,\"_742\":920,\"_173\":40,\"_174\":921,\"_176\":40,\"_169\":922,\"_746\":40,\"_191\":747,\"_177\":324,\"_178\":325,\"_189\":727,\"_748\":923,\"_753\":754},{\"_39\":911,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt2de72e190bcc59bc/66bb9b2bd3adf7e176f82816/AI_RESIZED.jpg\",[913],{\"_59\":914,\"_185\":915,\"_187\":916,\"_738\":40},\"Scott Hensly\",\"/author/scott-hensly\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltb5d90ef6af786349/66bb92d74432693f7e9bd647/Scott_Hensly.jpeg\",\"Industry Voices | How AI Is Personalizing the Customer Experience in Automotive\",\"Industry Voices | How AI Is Personalizing the Customer Experience in Automotive \",\"/digital-marketing/industry-voices-how-ai-is-personalizing-the-customer-experience-in-automotive\",{},\"Aug 21, 2024\",\"By leveraging customer data and AI-driven insights, sales teams can tailor their approach to meet the specific needs and preferences of each potential buyer. \",{\"_750\":29,\"_751\":924},[],{\"_179\":892,\"_162\":926,\"_181\":929,\"_166\":930,\"_168\":930,\"_171\":931,\"_742\":932,\"_173\":931,\"_174\":933,\"_176\":40,\"_169\":934,\"_746\":40,\"_191\":747,\"_177\":907,\"_178\":908,\"_189\":231,\"_748\":-5,\"_753\":754},{\"_39\":927,\"_165\":928},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltd35b3fc8b042491a/66bcdd59298cec14c96f0059/WA_Autotrader_FC6_Middlemiss_ss.png\",\"WardsAuto FastChat with Dana Middlemiss and Nancy Dunham\",[],\"FastChat: Stay Top of Mind with Car Shoppers Using Retargeted Marketing\",\"https://fastchats.informaengage.com/fast-chats/stay-top-of-mind-with-car-shoppers-using-retargeted-marketing/\",{\"_901\":902,\"_903\":904},\"Aug 15, 2024\",\"Video interview with Cox Automotive's Dana Middlemiss\",{\"_179\":180,\"_162\":936,\"_181\":938,\"_166\":943,\"_168\":943,\"_171\":944,\"_742\":945,\"_173\":40,\"_174\":946,\"_176\":40,\"_169\":947,\"_746\":40,\"_191\":747,\"_177\":324,\"_178\":325,\"_189\":727,\"_748\":948,\"_753\":754},{\"_39\":937,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltd8f2cff9c77d50ed/66abe7f17395773e8f1a004d/Genesis_most-watched_8-1-24.jpg\",[939],{\"_59\":940,\"_185\":941,\"_187\":942,\"_738\":40},\"Wards Staff\",\"/author/wards-staff\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltc8249ec0e85ddb29/67250eb5a129622e6592c4e8/150x150_Wards.jpg\",\"Genesis Harnesses Sleek Visuals in Latest Most-Seen Auto TV Ad\",\"/digital-marketing/genesis-harnesses-sleek-visuals-in-latest-most-seen-auto-tv-ad\",{},\"Aug 1, 2024\",\"Viewers found the No.1 commercial for the 2025 GV80 Coupe to be particularly “upscale” and “cinematic,” based on survey data from iSpot’s Creative Assessment. \",{\"_750\":29,\"_751\":949},[],{\"_179\":892,\"_162\":951,\"_181\":954,\"_166\":955,\"_168\":955,\"_171\":956,\"_742\":957,\"_173\":956,\"_174\":958,\"_176\":40,\"_169\":959,\"_746\":40,\"_191\":747,\"_177\":907,\"_178\":908,\"_189\":231,\"_748\":-5,\"_753\":754},{\"_39\":952,\"_165\":953},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt21f64ecd9fbfcf58/66a15047041b58d87a0e8619/WA_Autotrader_FastChat_Lumpkin_ss.png\",\"WardsAuto FastChat with David Lumpkin and Nancy Dunham\",[],\"FastChat: Ways to Boost Engagement and Leads without Boosting Your Cost\",\"https://fastchats.informaengage.com/fast-chats/ways-to-boost-engagement-and-leads-without-boosting-your-cost/\",{\"_901\":902,\"_903\":904},\"Jul 25, 2024\",\"Video interview with Cox Automotive's David Lumpkin\",{\"_179\":180,\"_162\":961,\"_181\":963,\"_166\":969,\"_168\":969,\"_171\":970,\"_742\":971,\"_173\":40,\"_174\":972,\"_176\":40,\"_169\":973,\"_746\":40,\"_191\":747,\"_177\":320,\"_178\":321,\"_189\":727,\"_748\":974,\"_753\":754},{\"_39\":962,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/bltba2b64463fa7d504/669ac843a7360dc7aefc47fd/0719ndMohawk2.png\",[964],{\"_59\":965,\"_185\":966,\"_187\":967,\"_738\":968},\"Nancy Dunham\",\"/author/nancy-dunham\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt152c7694ff9d8ed0/6614eb77d373cb99463fbb0d/ProNancy2.jpeg\",\"Principal Analyst/Retail\",\"The Dealership: Poking Fun at Work While Gaining Viral Fame\",\"/dealers/the-dealership-poking-fun-at-work-while-gaining-viral-fame\",{},\"Jul 22, 2024\",\"Two young professionals at Mohawk Chevrolet in upstate New York take mockumentary videos for a spin with great success. \",{\"_750\":29,\"_751\":975},[],{\"_179\":180,\"_162\":977,\"_181\":979,\"_166\":981,\"_168\":981,\"_171\":982,\"_742\":983,\"_173\":40,\"_174\":984,\"_176\":40,\"_169\":985,\"_746\":40,\"_191\":747,\"_177\":320,\"_178\":321,\"_189\":727,\"_748\":986,\"_753\":754},{\"_39\":978,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt5e8e63351f35dbcf/667ae7fe646a83f5a7b8a8a7/0626awCDK.jpg\",[980],{\"_59\":357,\"_185\":358,\"_187\":359,\"_738\":883},\"Dealers: Plan Now for a Cybersecurity Attack\",\"/dealers/dealers-plan-now-for-a-cybersecurity-attack\",{},\"Jun 26, 2024\",\"Experts discuss recent incidents and how dealers can protect their businesses.\",{\"_750\":29,\"_751\":987},[],{\"_179\":180,\"_162\":989,\"_181\":991,\"_166\":997,\"_168\":997,\"_171\":998,\"_742\":999,\"_173\":40,\"_174\":1000,\"_176\":40,\"_169\":1001,\"_746\":40,\"_191\":747,\"_177\":320,\"_178\":321,\"_189\":727,\"_748\":1002,\"_753\":754},{\"_39\":990,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt2aa0ead06b8e0443/6670a1c87bb5b57383782e60/0617IV.jpg\",[992],{\"_59\":993,\"_185\":994,\"_187\":995,\"_738\":996},\"Kos Jha\",\"/author/kos-jha\",\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt1dd994c558366f7d/66709dd475b6dfdb96a08e65/Kos_Jha.JPG\",\"Chief Technology Officer \",\"The AI Automotive Retailing Revolution Is on the Horizon\",\"/dealers/the-ai-automotive-retailing-revolution-is-on-the-horizon\",{},\"Jun 18, 2024\",\"Machine learning technologies save time, boost sales and satisfaction.\",{\"_750\":29,\"_751\":1003},[],{\"_179\":180,\"_162\":1005,\"_181\":1008,\"_166\":1010,\"_168\":1010,\"_171\":1011,\"_742\":1012,\"_173\":40,\"_174\":1013,\"_176\":40,\"_169\":1014,\"_746\":40,\"_191\":747,\"_177\":320,\"_178\":321,\"_189\":727,\"_748\":1015,\"_753\":754},{\"_39\":1006,\"_165\":1007},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt8cc0430a8a494189/665fa9582fc32359092b0994/0604nsTeads.jpeg\",\"Teads’ report underscores need for dealers, manufacturers to become experts on all models.\",[1009],{\"_59\":965,\"_185\":966,\"_187\":967,\"_738\":968},\"Dealers Who Modernize Marketing Strategies Can Boost Market Share, Profits\",\"/dealers/dealers-who-modernize-marketing-strategies-can-boost-market-share-profits\",{},\"Jun 5, 2024\",\"“It's really about understanding the behavior of customers,” says Nissan vice president Marisstella Marinkovic.\",{\"_750\":29,\"_751\":1016},[],{\"_179\":892,\"_162\":1018,\"_181\":1020,\"_166\":1021,\"_168\":1021,\"_171\":1022,\"_742\":1023,\"_173\":1022,\"_174\":1024,\"_176\":40,\"_169\":1025,\"_746\":40,\"_191\":747,\"_177\":907,\"_178\":908,\"_189\":231,\"_748\":-5,\"_753\":754},{\"_39\":1019,\"_165\":40},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt91971607bbb99292/6656301b5f4bfb54a3061c85/Wards_Autotrader_FC_Flak_SS.png\",[],\"FastChat: How to Simplify, Maximize and Supercharge Your Marketing Spend and Digital Strategy\",\"https://fastchats.informaengage.com/fast-chats/how-to-simplify-maximize-and-supercharge-your-marketing-spend-and-digital-strategy/\",{\"_901\":902,\"_903\":904},\"May 29, 2024\",\"A video interview highlighting Autotrader's nVision Training Academy\",{\"_179\":180,\"_162\":1027,\"_181\":1030,\"_166\":1032,\"_168\":1032,\"_171\":1033,\"_742\":1034,\"_173\":40,\"_174\":1035,\"_176\":40,\"_169\":1036,\"_746\":40,\"_191\":747,\"_177\":324,\"_178\":325,\"_189\":727,\"_748\":1037,\"_753\":754},{\"_39\":1028,\"_165\":1029},\"https://eu-images.contentstack.com/v3/assets/blt7121b6ec5c11097b/blt306e076c64f93782/664c604f2f3ddeacba0b3d68/SteveTrifecta.jpg\",\"Dealers should pick up the phone to drive sales, study says.WardsAuto logo\",[1031],{\"_59\":760,\"_185\":761,\"_187\":762,\"_738\":763},\"Auto Dealer Trifecta: Email, Text, Phone Online Shoppers\",\"/digital-marketing/auto-dealer-trifecta-email-text-phone-online-shoppers\",{},\"May 9, 2024\",\"Chicago dealership group ranks highest in the latest Pied Piper mystery-shopping study of internet effectiveness in car 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used car lot RESIZED\",[1195],{\"_59\":1196,\"_185\":1197,\"_187\":40,\"_738\":40},\"Amanda Acio\",\"/author/amanda-acio\",\"Developing a Summer Used-Vehicle Marketing Strategy\",\"/digital-marketing/developing-a-summer-used-vehicle-marketing-strategy\",{},\"Jul 27, 2022\",\"It’s time to get creative and launch a summer marketing strategy to acquire quality used vehicles.\",\"sidebarModules\",[1205],{\"_90\":1206,\"_1207\":1208,\"_1209\":1210},\"module_link_list\",\"uid\",\"blt5e2f5dc78b1031a5\",\"data\",{\"_1211\":24,\"_1212\":1213,\"_1214\":1215,\"_1216\":772,\"_1217\":40,\"_1218\":1219,\"_531\":29,\"_1223\":1224},\"isDynamicContent\",\"listOption\",\"Dynamic\",\"listTitle\",\"Reports\",\"icon\",\"externalFeed\",\"ctaButton\",{\"_1220\":782,\"_1221\":1222},\"ctaButtonLink\",\"ctaButtonText\",\"See all\",\"articles\",[1225,1234,1239,1243],{\"_179\":772,\"_111\":1226,\"_61\":1227,\"_1228\":29,\"_1229\":347,\"_1230\":1231,\"_1232\":40,\"_176\":40,\"_1233\":29},\"Closing Deals With Embedded Insurance\",\"/finance-insurance/closing-deals-with-embedded-insurance\",\"isExternalLink\",\"readTime\",\"publishedDate\",\"2025-02-06T11:30:00.000Z\",\"eventDate\",\"sponsored\",{\"_179\":772,\"_111\":1235,\"_61\":1236,\"_1228\":29,\"_1229\":1237,\"_1230\":1238,\"_1232\":40,\"_176\":40,\"_1233\":29},\"Vehlo’s Service Lane Solutions\",\"/fixed-operations/vehlo-s-service-lane-solutions\",3,\"2025-02-05T11:45:00.000Z\",{\"_179\":772,\"_111\":1240,\"_61\":1241,\"_1228\":29,\"_1229\":1237,\"_1230\":1242,\"_1232\":40,\"_176\":40,\"_1233\":29},\"Shifting Gears: What Car Buyers Really Want in 2025\",\"/retail/shifting-gears-what-car-buyers-really-want-in-2025\",\"2025-02-04T11:30:00.000Z\",{\"_179\":772,\"_111\":779,\"_61\":780,\"_1228\":29,\"_1229\":1237,\"_1230\":1244,\"_1232\":40,\"_176\":40,\"_1233\":29},\"2025-01-31T11:15:00.000Z\",\"metadata\",{\"_90\":1247,\"_1207\":1248,\"_1249\":1250,\"_1251\":12},\"topic\",\"blt74e5a1907e360ab4\",\"aid\",\"606524\",\"reg\",\"schema\",[1254],{\"_1255\":1256,\"_1257\":1258,\"_1259\":1260},\"@context\",\"https://schema.org\",\"@type\",\"BreadcrumbList\",\"itemListElement\",[1261,1265,1267],{\"_1257\":1262,\"_1263\":727,\"_59\":557,\"_1264\":10},\"ListItem\",\"position\",\"item\",{\"_1257\":1262,\"_1263\":347,\"_59\":320,\"_1264\":1266},\"https://www.wardsauto.com/dealers\",{\"_1257\":1262,\"_1263\":1237,\"_59\":324,\"_1264\":1268},\"https://www.wardsauto.com/dealers/digital-marketing\",\"seo\",{\"_1271\":1268,\"_1272\":1273,\"_1274\":1275,\"_1276\":29,\"_1277\":1278,\"_13\":14},\"canonicalUrl\",\"metaDescription\",\"Explore the latest news and expert commentary on Digital Marketing brought to you by the editors of Wards Auto\",\"metaTitle\",\"Digital Marketing recent news | Wards Auto\",\"noIndex\",\"imageUrl\",\"https://www.wardsauto.com/assets/wardsauto-B4lJRlWA.ico\",\"gtm\",{\"_1281\":1282},\"loadEvent\",{\"_1283\":1284,\"_1288\":1289,\"_1291\":1292},\"attributes\",{\"_1269\":1285},{\"_1286\":1268,\"_1287\":29},\"canonicalURL\",\"hideFromSearchEngines\",\"category\",{\"_1290\":1247},\"pageType\",\"pageInfo\",{\"_1293\":1248,\"_1294\":324,\"_1295\":1268},\"pageID\",\"pageName\",\"destinationURL\",\"isLivePreview\",\"actionData\",\"errors\"]\n");</script><template id="B:1"></template></div><script>$RC=function(b,c,e){c=document.getElementById(c);c.parentNode.removeChild(c);var a=document.getElementById(b);if(a){b=a.previousSibling;if(e)b.data="$!",a.setAttribute("data-dgst",e);else{e=b.parentNode;a=b.nextSibling;var f=0;do{if(a&&8===a.nodeType){var d=a.data;if("/$"===d)if(0===f)break;else f--;else"$"!==d&&"$?"!==d&&"$!"!==d||f++}d=a.nextSibling;e.removeChild(a);a=d}while(a);for(;c.firstChild;)e.insertBefore(c.firstChild,a);b.data="$"}b._reactRetry&&b._reactRetry()}};$RC("B:0","S:0")</script><div hidden id="S:1"><script>window.__reactRouterContext.streamController.close();</script></div><script>$RC("B:1","S:1")</script></body></html>