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class="label">Following</p><p class="data">1</p></div></a><span><div class="stat-container"><p class="label"><span class="js-profile-total-view-text">Public Views</span></p><p class="data"><span class="js-profile-view-count"></span></p></div></span></div><div class="ri-section"><div class="ri-section-header"><span>Interests</span></div><div class="ri-tags-container"><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="245339716" href="https://www.academia.edu/Documents/in/Organizational_Agility"><div id="js-react-on-rails-context" style="display:none" data-rails-context="{"inMailer":false,"i18nLocale":"en","i18nDefaultLocale":"en","href":"https://independent.academia.edu/CecepSafaatulBarkah","location":"/CecepSafaatulBarkah","scheme":"https","host":"independent.academia.edu","port":null,"pathname":"/CecepSafaatulBarkah","search":null,"httpAcceptLanguage":null,"serverSide":false}"></div> <div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Organizational Agility"]}" data-trace="false" data-dom-id="Pill-react-component-c07237e5-b456-474f-83b1-7bbd14c90966"></div> <div id="Pill-react-component-c07237e5-b456-474f-83b1-7bbd14c90966"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="245339716" href="https://www.academia.edu/Documents/in/Future_of_work"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Future of work"]}" data-trace="false" data-dom-id="Pill-react-component-0e6ce9f0-ce02-4cf3-99d1-55c1e213f22c"></div> <div id="Pill-react-component-0e6ce9f0-ce02-4cf3-99d1-55c1e213f22c"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="245339716" href="https://www.academia.edu/Documents/in/Selection"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Selection"]}" data-trace="false" data-dom-id="Pill-react-component-f78a1acc-4341-4d4f-ab8a-b7ae8aa1873f"></div> <div id="Pill-react-component-f78a1acc-4341-4d4f-ab8a-b7ae8aa1873f"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="245339716" href="https://www.academia.edu/Documents/in/Executive_Education"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Executive Education"]}" data-trace="false" data-dom-id="Pill-react-component-e5f3375f-b93d-4719-8fa5-943e6ddfd746"></div> <div id="Pill-react-component-e5f3375f-b93d-4719-8fa5-943e6ddfd746"></div> </a><a data-click-track="profile-user-info-expand-research-interests" data-has-card-for-ri-list="245339716" href="https://www.academia.edu/Documents/in/Personnel_Selection"><div class="js-react-on-rails-component" style="display:none" data-component-name="Pill" data-props="{"color":"gray","children":["Personnel Selection"]}" data-trace="false" data-dom-id="Pill-react-component-b3d3e7b2-61c5-4fc1-b030-1b1beb61034b"></div> <div id="Pill-react-component-b3d3e7b2-61c5-4fc1-b030-1b1beb61034b"></div> </a></div></div></div></div><div class="right-panel-container"><div class="user-content-wrapper"><div class="uploads-container" id="social-redesign-work-container"><div class="upload-header"><h2 class="ds2-5-heading-sans-serif-xs">Uploads</h2></div><div class="documents-container backbone-social-profile-documents" style="width: 100%;"><div class="u-taCenter"></div><div class="profile--tab_content_container js-tab-pane tab-pane active" id="all"><div class="profile--tab_heading_container js-section-heading" data-section="Papers" id="Papers"><h3 class="profile--tab_heading_container">Papers by Cecep Safa'atul Barkah</h3></div><div class="js-work-strip profile--work_container" data-work-id="90760963"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760963/Analyze_the_Effectiveness_of_Twitter_as_an_Ewom_Media_Study_on_Tensayaas_Group_Order_"><img alt="Research paper thumbnail of Analyze the Effectiveness of Twitter as an Ewom Media (Study on Tensayaa's Group Order)" class="work-thumbnail" src="https://attachments.academia-assets.com/94234597/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760963/Analyze_the_Effectiveness_of_Twitter_as_an_Ewom_Media_Study_on_Tensayaas_Group_Order_">Analyze the Effectiveness of Twitter as an Ewom Media (Study on Tensayaa's Group Order)</a></div><div class="wp-workCard_item"><span>International Journal of Economics, Business and Accounting Research (IJEBAR)</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Electronic word of mouth is a form of marketing with a high credibility because it comes from con...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Electronic word of mouth is a form of marketing with a high credibility because it comes from consumers who have experience with related products. Electronic word of mouth is also quite effective because one individual with another individual does not need to meet face to face and can be easily found on any media. The purpose of this research is to find out how effective Twitter is as an electronic word of mouth media for Tensayaa group order business and what marketing strategies are suitable to increase Tensayaa group order electronic word of mouth on Twitter. The method in this research is descriptive quantitative, with purposive sampling, where the population of this research is the Twitter followers of Tensayaa group order, and a sample of 227 respondents was found with the minimum determination of respondents is determined using the slovin formula. This research was also tested for validity, reliability, and descriptive statistics. The results of this research show that Twitte...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="e4ba649b0c29117f12c2ac83b6021a3a" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234597,"asset_id":90760963,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234597/download_file?st=MTczMjQ0ODg1Myw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760963"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760963"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760963; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760963]").text(description); $(".js-view-count[data-work-id=90760963]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760963; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760963']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760963, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "e4ba649b0c29117f12c2ac83b6021a3a" } } $('.js-work-strip[data-work-id=90760963]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760963,"title":"Analyze the Effectiveness of Twitter as an Ewom Media (Study on Tensayaa's Group Order)","translated_title":"","metadata":{"abstract":"Electronic word of mouth is a form of marketing with a high credibility because it comes from consumers who have experience with related products. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760961"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760961/The_Impact_of_Customer_Satisfaction_on_Repurchase_Intention_Surveys_on_Customer_of_Bloomythings_"><img alt="Research paper thumbnail of The Impact of Customer Satisfaction on Repurchase Intention (Surveys on Customer of Bloomythings)" class="work-thumbnail" src="https://attachments.academia-assets.com/94234594/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760961/The_Impact_of_Customer_Satisfaction_on_Repurchase_Intention_Surveys_on_Customer_of_Bloomythings_">The Impact of Customer Satisfaction on Repurchase Intention (Surveys on Customer of Bloomythings)</a></div><div class="wp-workCard_item"><span>Journal of Business &amp; Applied Management</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This study seeks to determine whether customer satisfaction influences repurchase inten...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This study seeks to determine whether customer satisfaction influences repurchase intentions from Bloomythings&#39; customers and to implement strategies to increase consumer satisfaction and repurchase intention of Bloomythings. The resources obtained are then analyzed using quantitative research methods by conducting validity and reliability tests, normality tests, heteroscedasticity tests, and simple linear regression analysis to determine the effect of customer satisfaction on repurchase intention. This kind of survey is a survey supported by the distribution of questionnaires as a data collection tool. The samples in this study are customers from Bloomything who have made purchases on Bloomythings products. The results showed that customer satisfaction had a positive and significant impact on repurchase intention.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fdd7707ac0b4060f7155e2293fd0b7ae" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234594,"asset_id":90760961,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234594/download_file?st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760961"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760961"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760961; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760961]").text(description); $(".js-view-count[data-work-id=90760961]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760961; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760961']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760961, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "fdd7707ac0b4060f7155e2293fd0b7ae" } } $('.js-work-strip[data-work-id=90760961]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760961,"title":"The Impact of Customer Satisfaction on Repurchase Intention (Surveys on Customer of Bloomythings)","translated_title":"","metadata":{"abstract":"This study seeks to determine whether customer satisfaction influences repurchase intentions from Bloomythings\u0026#39; customers and to implement strategies to increase consumer satisfaction and repurchase intention of Bloomythings. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760958"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760958/Strategi_Retensi_Pelanggan_Melalui_Customer_Tier_Programs"><img alt="Research paper thumbnail of Strategi Retensi Pelanggan Melalui Customer-Tier Programs" class="work-thumbnail" src="https://attachments.academia-assets.com/94234592/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760958/Strategi_Retensi_Pelanggan_Melalui_Customer_Tier_Programs">Strategi Retensi Pelanggan Melalui Customer-Tier Programs</a></div><div class="wp-workCard_item"><span>Jurnal Ilmiah Ekonomi Dan Bisnis</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This study aims to describe the purchase habits of Nunu Leather resellers and formulated strategi...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This study aims to describe the purchase habits of Nunu Leather resellers and formulated strategies for the retention while increasing the profitability of resellers in order to make repeated purchases in larger and more stable quantities. In formulating the strategy, various analyses such as internal-based resources, VRIN framework, identification of Sustainable Competitive Advantage (SCA), and TOWS analysis are carried out. From the various analyses, a customer-tier strategy is formulated in the form of membership that is expected to solve the problems of Nunu Leather.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="65c3ee8641bc952a6244158005e46486" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234592,"asset_id":90760958,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234592/download_file?st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760958"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760958"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760958; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760958]").text(description); $(".js-view-count[data-work-id=90760958]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760958; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760958']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760958, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "65c3ee8641bc952a6244158005e46486" } } $('.js-work-strip[data-work-id=90760958]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760958,"title":"Strategi Retensi Pelanggan Melalui Customer-Tier Programs","translated_title":"","metadata":{"abstract":"This study aims to describe the purchase habits of Nunu Leather resellers and formulated strategies for the retention while increasing the profitability of resellers in order to make repeated purchases in larger and more stable quantities. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760955"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760955/Peran_Brand_Ambassador_Dalam_Pembentukan_Brand_Awareness_Studi_Kasus_Girl_Group_Twice_Sebagai_Brand_Ambassador_Merek_Perawatan_Wajah_Scarlett_Whitening_"><img alt="Research paper thumbnail of Peran Brand Ambassador Dalam Pembentukan Brand Awareness (Studi Kasus Girl Group Twice Sebagai Brand Ambassador Merek Perawatan Wajah Scarlett Whitening)" class="work-thumbnail" src="https://attachments.academia-assets.com/94234591/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760955/Peran_Brand_Ambassador_Dalam_Pembentukan_Brand_Awareness_Studi_Kasus_Girl_Group_Twice_Sebagai_Brand_Ambassador_Merek_Perawatan_Wajah_Scarlett_Whitening_">Peran Brand Ambassador Dalam Pembentukan Brand Awareness (Studi Kasus Girl Group Twice Sebagai Brand Ambassador Merek Perawatan Wajah Scarlett Whitening)</a></div><div class="wp-workCard_item"><span>KALBISOCIO Jurnal Bisnis dan Komunikasi</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Salah satu cara perusahaan untuk mempromosikan serta meningkatkan brand awareness dari produknya ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Salah satu cara perusahaan untuk mempromosikan serta meningkatkan brand awareness dari produknya adalah dengan menggunakan selebriti sebagai brand ambassador dari perusahaan atau merek tersebut. Penggunaan brand ambassador ini juga merupakan bentuk komunikasi bisnis yang dilakukan oleh merek dalam rangka menyampaikan informasi kepada khalayak umum terkait produknya. Penelitian ini bertujuan untuk mengetahui bagaimana peran girl group Twice sebagai brand ambassador dalam pembentukan brand awareness merek perawatan wajah Scarlett Whitening. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan metode studi kasus dan literatur review. Hasil yang dicapai dalam penelitian ini menunjukkan bahwa disamping pro dan kontra yang terjadi di masyarakat, peran Twice sebagai brand ambassador dari Scarlett Whitening telah menuai respon yang positif dan berdampak baik atau dapat dikatakan membuat brand awareness Scarlett Whitening menjadi lebih baik dibandingkan d...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="b5963f60efe949c197284c416daf36ad" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234591,"asset_id":90760955,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234591/download_file?st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760955"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760955"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760955; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760955]").text(description); $(".js-view-count[data-work-id=90760955]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760955; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760955']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760955, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "b5963f60efe949c197284c416daf36ad" } } $('.js-work-strip[data-work-id=90760955]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760955,"title":"Peran Brand Ambassador Dalam Pembentukan Brand Awareness (Studi Kasus Girl Group Twice Sebagai Brand Ambassador Merek Perawatan Wajah Scarlett Whitening)","translated_title":"","metadata":{"abstract":"Salah satu cara perusahaan untuk mempromosikan serta meningkatkan brand awareness dari produknya adalah dengan menggunakan selebriti sebagai brand ambassador dari perusahaan atau merek tersebut. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760953"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760953/Customer_Satisfaction_Analysis_Through_Service_Quality_for_Service_Strategy_Improvement_Mutiareads"><img alt="Research paper thumbnail of Customer Satisfaction Analysis Through Service Quality for Service Strategy Improvement Mutiareads" class="work-thumbnail" src="https://attachments.academia-assets.com/94234589/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760953/Customer_Satisfaction_Analysis_Through_Service_Quality_for_Service_Strategy_Improvement_Mutiareads">Customer Satisfaction Analysis Through Service Quality for Service Strategy Improvement Mutiareads</a></div><div class="wp-workCard_item"><span>Management Analysis Journal</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The impact of the Covid-19 pandemic has forced MSMEs activists to survive and continue to thrive....</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The impact of the Covid-19 pandemic has forced MSMEs activists to survive and continue to thrive. ne of the efforts made is to use the internet in its business activities. In this day of globalization, the rapid growth of internet technology brings numerous benefits to its users, one of which is the ability to conduct sales and purchases online. As a result, there is fierce competition among MSMEs, and business actors must devise strategies that satisfy customers. One way to gratify customers is to improve service quality. Mutiareads is an example of an MSMEs that uses the internet to market its products, including new and secondhand books worth reading. Customer satisfaction is measured in this study using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (CSI) techniques based on the dimensions of reliability, empathy, tangibles, responsiveness, and assurance. The results that will be obtained from the CSI method are the overall satisfaction level of Mutiar...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="4eec97ba323f239c27c2bb7a9c0b0415" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234589,"asset_id":90760953,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234589/download_file?st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760953"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760953"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760953; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760953]").text(description); $(".js-view-count[data-work-id=90760953]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760953; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760953']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760953, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "4eec97ba323f239c27c2bb7a9c0b0415" } } $('.js-work-strip[data-work-id=90760953]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760953,"title":"Customer Satisfaction Analysis Through Service Quality for Service Strategy Improvement Mutiareads","translated_title":"","metadata":{"abstract":"The impact of the Covid-19 pandemic has forced MSMEs activists to survive and continue to thrive. ne of the efforts made is to use the internet in its business activities. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760950"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760950/Effect_of_Consumer_Perception_on_The_Purchase_Decision_of_Childrens_Football_Clothing_Products"><img alt="Research paper thumbnail of Effect of Consumer Perception on The Purchase Decision of Children's Football Clothing Products" class="work-thumbnail" src="https://attachments.academia-assets.com/94234586/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760950/Effect_of_Consumer_Perception_on_The_Purchase_Decision_of_Childrens_Football_Clothing_Products">Effect of Consumer Perception on The Purchase Decision of Children's Football Clothing Products</a></div><div class="wp-workCard_item"><span>KINERJA</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Business competition is getting tougher day by day for both small and large-scale businesses. And...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Business competition is getting tougher day by day for both small and large-scale businesses. And the Covid-19 pandemic has also greatly impacted the decline in sales, including the Yuro Sport Store which sells online at Shopee. The owner of the Yuro Sport Store wants to know whether there is a relationship that affects consumer perceptions of the decision to purchase children&#39;s soccer clothes at the Yuro Sport Store. By examining consumer perception variables consisting of sensation, organization, and implementation dimensions as well as purchasing decision variables consisting of product choices, brand choices, dealer choices, purchase amounts, purchase timings, and payment methods, researchers used the Pearson correlation test to determine the relationship between the two variables. And the results show the relationship between consumer perceptions of purchasing decisions. Researchers also propose development strategies, including designing attractive product photos on the ma...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="e7f02c57f51982ea4c954c3975fd7f58" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234586,"asset_id":90760950,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234586/download_file?st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760950"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760950"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760950; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760950]").text(description); $(".js-view-count[data-work-id=90760950]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760950; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760950']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760950, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "e7f02c57f51982ea4c954c3975fd7f58" } } $('.js-work-strip[data-work-id=90760950]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760950,"title":"Effect of Consumer Perception on The Purchase Decision of Children's Football Clothing Products","translated_title":"","metadata":{"abstract":"Business competition is getting tougher day by day for both small and large-scale businesses. 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PT Ha...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Sumber daya listrik memiliki peran yang vital bagi kelangsungan hidup masyarakat Indonesia. PT Haluan Bersama merupakan perusahaan swasta yang mendapatkan kontrak pembangunan jaringan listrik berbagai wilayah di Indonesia. Perusahaan ini mendapatkan proyek untuk membangun jaringan listrik tegangan menengah dan tegangan rendah di Desa X Kota Pagar Alam, Sumatra Selatan. Penelitian ini akan membahas bagaimana proses negosiasi biaya tanam tumbuh yang terjadi antara PT Haluan Bersama dengan Masyarakat Desa X, serta kunci dari tercapainya negoisasi antara masyarakat Desa X dengan perusahaan. Penelitian ini menggunakan jenis penelitian kualitatif metode deskriptif. 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PT Haluan Bersama merupakan perusahaan swasta yang mendapatkan kontrak pembangunan jaringan listrik berbagai wilayah di Indonesia. Perusahaan ini mendapatkan proyek untuk membangun jaringan listrik tegangan menengah dan tegangan rendah di Desa X Kota Pagar Alam, Sumatra Selatan. Penelitian ini akan membahas bagaimana proses negosiasi biaya tanam tumbuh yang terjadi antara PT Haluan Bersama dengan Masyarakat Desa X, serta kunci dari tercapainya negoisasi antara masyarakat Desa X dengan perusahaan. Penelitian ini menggunakan jenis penelitian kualitatif metode deskriptif. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760944"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760944/Usulan_Strategi_Pemasaran_Berdasarkan_Costumer_Retention_Dalam_Menghadapi_Persaingan_Kedai_Kopi_di_Daerah_Sekitar_Kota_Sumedang_Studi_Kasus_Sawala_Space_and_Caf%C3%A9"><img alt="Research paper thumbnail of Usulan Strategi Pemasaran Berdasarkan Costumer Retention Dalam Menghadapi Persaingan Kedai Kopi di Daerah Sekitar Kota Sumedang Studi Kasus: Sawala Space & Café" class="work-thumbnail" src="https://attachments.academia-assets.com/94234654/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760944/Usulan_Strategi_Pemasaran_Berdasarkan_Costumer_Retention_Dalam_Menghadapi_Persaingan_Kedai_Kopi_di_Daerah_Sekitar_Kota_Sumedang_Studi_Kasus_Sawala_Space_and_Caf%C3%A9">Usulan Strategi Pemasaran Berdasarkan Costumer Retention Dalam Menghadapi Persaingan Kedai Kopi di Daerah Sekitar Kota Sumedang Studi Kasus: Sawala Space & Café</a></div><div class="wp-workCard_item"><span>Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Kebutuhan konsumsi kopi terjadi peningkatan yang ditandai dengan adanya perbahan gaya hidup pelan...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Kebutuhan konsumsi kopi terjadi peningkatan yang ditandai dengan adanya perbahan gaya hidup pelanggan. Akibat dari peningkatan jumlah konsumsi tersebut banyak orang tertarik untuk membuka bisnis kedai kopi. Banyak kedai kopi menawarkan berbagai macam produk untuk menarik perhatian pelanggan. Penelitian ini, dilakukan untuk mengetahui bagaimana retention pelanggan serta bagaimana cara untuk memberikan usulan strategi pemasaran. Penelitian ini dilakukan di Sawala Space & Cofe. Untuk strateginya sendiri memuat beberapa aspek yang dibahas yaitu seperti pendekatan analisis internal perusahaan, kerangka VRIO, Sustainable Competitive Advantage(SCA) dan analisis TOWS. Hasil penelitian ini menghasilkan usulan strategi pemasaran yang bersifat berkelanjutan dan menguntungkan kedai kopi Sawala Space & Cofe.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="9a1451500b0bea7049fb1ded49b3890d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234654,"asset_id":90760944,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234654/download_file?st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760944"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760944"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760944; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760944]").text(description); $(".js-view-count[data-work-id=90760944]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760944; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760944']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760944, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "9a1451500b0bea7049fb1ded49b3890d" } } $('.js-work-strip[data-work-id=90760944]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760944,"title":"Usulan Strategi Pemasaran Berdasarkan Costumer Retention Dalam Menghadapi Persaingan Kedai Kopi di Daerah Sekitar Kota Sumedang Studi Kasus: Sawala Space \u0026 Café","translated_title":"","metadata":{"abstract":"Kebutuhan konsumsi kopi terjadi peningkatan yang ditandai dengan adanya perbahan gaya hidup pelanggan. Akibat dari peningkatan jumlah konsumsi tersebut banyak orang tertarik untuk membuka bisnis kedai kopi. Banyak kedai kopi menawarkan berbagai macam produk untuk menarik perhatian pelanggan. Penelitian ini, dilakukan untuk mengetahui bagaimana retention pelanggan serta bagaimana cara untuk memberikan usulan strategi pemasaran. Penelitian ini dilakukan di Sawala Space \u0026 Cofe. Untuk strateginya sendiri memuat beberapa aspek yang dibahas yaitu seperti pendekatan analisis internal perusahaan, kerangka VRIO, Sustainable Competitive Advantage(SCA) dan analisis TOWS. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760940"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760940/Analisis_Persepsi_Konsumen_Dalam_Menyusun_Strategi_Meningkatkan_Kualitas_Produk_DI_Cafe_Feelter"><img alt="Research paper thumbnail of Analisis Persepsi Konsumen Dalam Menyusun Strategi Meningkatkan Kualitas Produk DI Cafe Feelter" class="work-thumbnail" src="https://attachments.academia-assets.com/94234648/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760940/Analisis_Persepsi_Konsumen_Dalam_Menyusun_Strategi_Meningkatkan_Kualitas_Produk_DI_Cafe_Feelter">Analisis Persepsi Konsumen Dalam Menyusun Strategi Meningkatkan Kualitas Produk DI Cafe Feelter</a></div><div class="wp-workCard_item"><span>Ekonomi & Bisnis</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Penelitian ini dilakukan untuk menganalisis persepsi konsumen terhadap harga, kualitas produk dan...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Penelitian ini dilakukan untuk menganalisis persepsi konsumen terhadap harga, kualitas produk dan suasana di cafe Feelter. Penelitian ini merupakan penelitian kuantitatif deskriptif dengan 65 responden yang pernah membeli dan datang ke cafe Feelter akan tetapi tidak datang kembali, dan menggunakan teknik judgemental sampling. Hasil penelitian menunjukkan bahwa berdasarkan nilai mean, persepsi pelanggan di Cafe Feelter terhadap kualitas produk masih kurang baik. Berdasarkan analisis button two boxes dapat diketahui bahwa persepsi konsumen terhadap kualitas produk adalah kurang baik karena mayoritas indikator menunjukan tidak puas dibanding sangat puas. 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Penelitian ini merupakan penelitian kuantitatif deskriptif dengan 65 responden yang pernah membeli dan datang ke cafe Feelter akan tetapi tidak datang kembali, dan menggunakan teknik judgemental sampling. Hasil penelitian menunjukkan bahwa berdasarkan nilai mean, persepsi pelanggan di Cafe Feelter terhadap kualitas produk masih kurang baik. Berdasarkan analisis button two boxes dapat diketahui bahwa persepsi konsumen terhadap kualitas produk adalah kurang baik karena mayoritas indikator menunjukan tidak puas dibanding sangat puas. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760939"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760939/Strategi_Alternatif_Penetapan_Harga_Dengan_Pendekatan_Diskriminasi_Harga_Untuk_Meningkatkan_Volume_Penjualan_Caf%C3%A9_Semanis_Kamu"><img alt="Research paper thumbnail of Strategi Alternatif Penetapan Harga Dengan Pendekatan Diskriminasi Harga Untuk Meningkatkan Volume Penjualan Café Semanis Kamu" class="work-thumbnail" src="https://attachments.academia-assets.com/94234645/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760939/Strategi_Alternatif_Penetapan_Harga_Dengan_Pendekatan_Diskriminasi_Harga_Untuk_Meningkatkan_Volume_Penjualan_Caf%C3%A9_Semanis_Kamu">Strategi Alternatif Penetapan Harga Dengan Pendekatan Diskriminasi Harga Untuk Meningkatkan Volume Penjualan Café Semanis Kamu</a></div><div class="wp-workCard_item"><span>Jurnal Bisnis Terapan</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This research was conducted at Café Semanis Kamu which aims to find out the right alternative str...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This research was conducted at Café Semanis Kamu which aims to find out the right alternative strategy used to increase sales volume. This research was conducted with a descriptive qualitative method with sources of information obtained by interviews and literature study. The data analysis method uses an approach Internal Resources Based Analysis, VRIN Analysis (Valuable, Rare, Imitability, Non-Substitution), Sustainable Competitive Advantage (SCA) Analysis, and TOWS (Threats, Opportunities, Weakness, Strengths) Analysis. The results of data processing with this approach formed a price discrimination strategy with two program proposals, namely making package & reservation catalogs, and making special discounts.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="b941f9e7b3f87b7f926549ec6656905c" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234645,"asset_id":90760939,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234645/download_file?st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760939"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760939"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760939; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760939]").text(description); $(".js-view-count[data-work-id=90760939]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760939; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760939']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760939, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "b941f9e7b3f87b7f926549ec6656905c" } } $('.js-work-strip[data-work-id=90760939]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760939,"title":"Strategi Alternatif Penetapan Harga Dengan Pendekatan Diskriminasi Harga Untuk Meningkatkan Volume Penjualan Café Semanis Kamu","translated_title":"","metadata":{"abstract":"This research was conducted at Café Semanis Kamu which aims to find out the right alternative strategy used to increase sales volume. 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This research was conducted with a descriptive qualitative method with sources of information obtained by interviews and literature study. The data analysis method uses an approach Internal Resources Based Analysis, VRIN Analysis (Valuable, Rare, Imitability, Non-Substitution), Sustainable Competitive Advantage (SCA) Analysis, and TOWS (Threats, Opportunities, Weakness, Strengths) Analysis. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760936"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760936/Usulan_Strategi_Marketing_dalam_Upaya_Meningkatkan_Penjualan_UMKM_Studi_pada_Brand_Om_Brekele_Chips_"><img alt="Research paper thumbnail of Usulan Strategi Marketing dalam Upaya Meningkatkan Penjualan UMKM (Studi pada Brand Om Brekele Chips)" class="work-thumbnail" src="https://attachments.academia-assets.com/94234576/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760936/Usulan_Strategi_Marketing_dalam_Upaya_Meningkatkan_Penjualan_UMKM_Studi_pada_Brand_Om_Brekele_Chips_">Usulan Strategi Marketing dalam Upaya Meningkatkan Penjualan UMKM (Studi pada Brand Om Brekele Chips)</a></div><div class="wp-workCard_item"><span>JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated"> ABSTRAK Tujuan penelitian – penelitian ini memiliki maksud untuk menganalisis rekomendasi strate...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden"> ABSTRAK Tujuan penelitian – penelitian ini memiliki maksud untuk menganalisis rekomendasi strategi marketing yang sesuai dengan perusahaan, sehingga dapat meningkatkan penjualan secara efektif serta mencapai target yang telah ditetapkan perusahaan. Desain/Metodologi/Pendekatan – Penelitian ini memanfaatkan metode penelitian kualitatif dengan desain penelitian desktiptif kualitatif, ialah metode penelitian yang menggunakan informasi kualitatif serta dijabarkan secara deskriptif. Teknik penghimpunan data yang dipakai terhadap penelitian ini adalah data primer dan sekunder. Temuan – Hasil analisis yang dilakukan memberikan rekomendasi pada strategi marketing Om Brekele Chips, yaitu melakukan kolaborasi bisnis dengan perusahaan atau influencer yang memiliki kategori produk berbeda serta telah memiliki pasar yang cukup luas. Keterbatasan penelitian – pada penelitian ini, terdapat keterbatasan pada data penjualan makanan ringan yang tidak sesuai dengan kategori pada perhitungan, data yan...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fc19e97994a79ccb9a7d32748289699c" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234576,"asset_id":90760936,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234576/download_file?st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760936"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760936"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760936; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760936]").text(description); $(".js-view-count[data-work-id=90760936]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760936; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760936']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760936, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "fc19e97994a79ccb9a7d32748289699c" } } $('.js-work-strip[data-work-id=90760936]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760936,"title":"Usulan Strategi Marketing dalam Upaya Meningkatkan Penjualan UMKM (Studi pada Brand Om Brekele Chips)","translated_title":"","metadata":{"abstract":" ABSTRAK Tujuan penelitian – penelitian ini memiliki maksud untuk menganalisis rekomendasi strategi marketing yang sesuai dengan perusahaan, sehingga dapat meningkatkan penjualan secara efektif serta mencapai target yang telah ditetapkan perusahaan. Desain/Metodologi/Pendekatan – Penelitian ini memanfaatkan metode penelitian kualitatif dengan desain penelitian desktiptif kualitatif, ialah metode penelitian yang menggunakan informasi kualitatif serta dijabarkan secara deskriptif. Teknik penghimpunan data yang dipakai terhadap penelitian ini adalah data primer dan sekunder. Temuan – Hasil analisis yang dilakukan memberikan rekomendasi pada strategi marketing Om Brekele Chips, yaitu melakukan kolaborasi bisnis dengan perusahaan atau influencer yang memiliki kategori produk berbeda serta telah memiliki pasar yang cukup luas. Keterbatasan penelitian – pada penelitian ini, terdapat keterbatasan pada data penjualan makanan ringan yang tidak sesuai dengan kategori pada perhitungan, data yan...","publisher":"Faculty of Economics, Universitas Sriwijaya","publication_date":{"day":null,"month":null,"year":2022,"errors":{}},"publication_name":"JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA"},"translated_abstract":" ABSTRAK Tujuan penelitian – penelitian ini memiliki maksud untuk menganalisis rekomendasi strategi marketing yang sesuai dengan perusahaan, sehingga dapat meningkatkan penjualan secara efektif serta mencapai target yang telah ditetapkan perusahaan. Desain/Metodologi/Pendekatan – Penelitian ini memanfaatkan metode penelitian kualitatif dengan desain penelitian desktiptif kualitatif, ialah metode penelitian yang menggunakan informasi kualitatif serta dijabarkan secara deskriptif. Teknik penghimpunan data yang dipakai terhadap penelitian ini adalah data primer dan sekunder. Temuan – Hasil analisis yang dilakukan memberikan rekomendasi pada strategi marketing Om Brekele Chips, yaitu melakukan kolaborasi bisnis dengan perusahaan atau influencer yang memiliki kategori produk berbeda serta telah memiliki pasar yang cukup luas. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760921"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760921/Analisis_Negosiasi_Bisnis_Perusahaan_Trading_dengan_Pengepul_Kopi_Toraja_Studi_Pada_PT_Danapati_Prakasa_Sentosa_"><img alt="Research paper thumbnail of Analisis Negosiasi Bisnis Perusahaan Trading dengan Pengepul Kopi Toraja (Studi Pada PT. Danapati Prakasa Sentosa)" class="work-thumbnail" src="https://attachments.academia-assets.com/94234562/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760921/Analisis_Negosiasi_Bisnis_Perusahaan_Trading_dengan_Pengepul_Kopi_Toraja_Studi_Pada_PT_Danapati_Prakasa_Sentosa_">Analisis Negosiasi Bisnis Perusahaan Trading dengan Pengepul Kopi Toraja (Studi Pada PT. Danapati Prakasa Sentosa)</a></div><div class="wp-workCard_item"><span>JURNAL BISNIS STRATEGI</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This research has a title, namely Analysis of Trading Company Business Negotiations with Toraja C...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This research has a title, namely Analysis of Trading Company Business Negotiations with Toraja Coffee Collector (Study at PT. Danapati Prakasa Sentosa). Aims to analyze business negotiations that occur between trading companies, namely PT. Danapati Prakasa Sentosa with Toraja Coffee Collector. The research method used is descriptive analytical research method with a qualitative approach. The results of the study were found that PT. Danapati Prakasa Sentosa and Toraja Coffee Collector agree to share profits or mutually benefit. In the discussion, the stages of the negotiation process carried out between PT. Danpati Prakasa Sentosa and Toraja Coffee Collectors, namely planning, preparation, information gathering, information use, bidding process and the last is bidding closing. In addition, the chosen negotiation strategy is an integrative strategy type, with the understanding that they are both oriented to gain mutual benefits.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="d10c7ae5e58c65e02348362ac3109475" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234562,"asset_id":90760921,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234562/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760921"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760921"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760921; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760921]").text(description); $(".js-view-count[data-work-id=90760921]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760921; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760921']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760921, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "d10c7ae5e58c65e02348362ac3109475" } } $('.js-work-strip[data-work-id=90760921]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760921,"title":"Analisis Negosiasi Bisnis Perusahaan Trading dengan Pengepul Kopi Toraja (Studi Pada PT. 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In addition, the chosen negotiation strategy is an integrative strategy type, with the understanding that they are both oriented to gain mutual benefits.","publisher":"Institute of Research and Community Services Diponegoro University (LPPM UNDIP)","publication_date":{"day":null,"month":null,"year":2021,"errors":{}},"publication_name":"JURNAL BISNIS STRATEGI"},"translated_abstract":"This research has a title, namely Analysis of Trading Company Business Negotiations with Toraja Coffee Collector (Study at PT. Danapati Prakasa Sentosa). Aims to analyze business negotiations that occur between trading companies, namely PT. Danapati Prakasa Sentosa with Toraja Coffee Collector. The research method used is descriptive analytical research method with a qualitative approach. The results of the study were found that PT. Danapati Prakasa Sentosa and Toraja Coffee Collector agree to share profits or mutually benefit. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760918"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760918/Pengaruh_Social_Media_Marketing_terhadap_Brand_Image_My_Pangandaran_Tour_and_Travel"><img alt="Research paper thumbnail of Pengaruh Social Media Marketing terhadap Brand Image My Pangandaran Tour and Travel" class="work-thumbnail" src="https://attachments.academia-assets.com/94234560/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760918/Pengaruh_Social_Media_Marketing_terhadap_Brand_Image_My_Pangandaran_Tour_and_Travel">Pengaruh Social Media Marketing terhadap Brand Image My Pangandaran Tour and Travel</a></div><div class="wp-workCard_item"><span>Jurnal Ilmu Manajemen</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Tour & Travel Agent is an old type of business that can still maintain its potential as a busines...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Tour & Travel Agent is an old type of business that can still maintain its potential as a business opportunity every year. This is due to the use of the internet, thus presenting the online travel market. One of the travel agency businesses that use the internet, especially social media, as a marketing medium to build a company brand image is MyPangandaran. However, the growth of followers on the @mypangandarantours Instagram account is relatively slow, and the level of follower engagement is still low. This study aims to find out how MyPangandaran grows a positive brand image for followers of their Instagram account, @mypangandarantours. In addition, to see the influence that social media has had on followers of brand images on their Instagram accounts. The method used in this research is quantitative with the type of associative survey research. The data technique uses analysis from observations, literature studies, interviews and questionnaires. The sample in this study was 96 fo...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="bfc02881f3d6c534d9419c8ddd065ea4" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234560,"asset_id":90760918,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234560/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760918"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760918"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760918; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760918]").text(description); $(".js-view-count[data-work-id=90760918]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760918; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760918']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760918, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "bfc02881f3d6c534d9419c8ddd065ea4" } } $('.js-work-strip[data-work-id=90760918]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760918,"title":"Pengaruh Social Media Marketing terhadap Brand Image My Pangandaran Tour and Travel","translated_title":"","metadata":{"abstract":"Tour \u0026 Travel Agent is an old type of business that can still maintain its potential as a business opportunity every year. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760915"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760915/Analisis_Sumber_Daya_Internal_Guna_Membangun_Strategi_Pemasaran_Untuk_Meningkatkan_Minat_Beli"><img alt="Research paper thumbnail of Analisis Sumber Daya Internal Guna Membangun Strategi Pemasaran Untuk Meningkatkan Minat Beli" class="work-thumbnail" src="https://attachments.academia-assets.com/94234558/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760915/Analisis_Sumber_Daya_Internal_Guna_Membangun_Strategi_Pemasaran_Untuk_Meningkatkan_Minat_Beli">Analisis Sumber Daya Internal Guna Membangun Strategi Pemasaran Untuk Meningkatkan Minat Beli</a></div><div class="wp-workCard_item"><span>JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsum...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsumen Brekele Chips dan mengusulkan strategi pemasaran yang tepat untuk dapat Brekele Chips terapkan guna meningkatkan minat beli konsumennya. Penelitian ini menggunakan metode kuantitatif dan kualitatif deskriptif. Sampel pada penelitian ini berjumlah 123 penduduk Jawa Barat pada kelompok usia remaja yang diperoleh melalui teknik purposive sampling. Jenis data yang digunakan yaitu data primer yang diperoleh dari wawancara mendalam dengan Brekele Chips dan penyebaran kuesioner ke sampel penelitian. Metode analisis data menggunakan analisis internal based resources, analisis valuable, rare, costly to imitate, dan non-substitutable, analisis sustainable competitive advantage, dan analisis strengths, weakness, opportunities, dan threats. Berdasarkan analisis sumber daya internal yang dimiliki, hasil menunjukkan bahwa Brekele Chips dapat menerapkan suatu strategi pemasaran untuk meningkatkan mi...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="5688ae8d0c48614b775ed460012e1539" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234558,"asset_id":90760915,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234558/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760915"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760915"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760915; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760915]").text(description); $(".js-view-count[data-work-id=90760915]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760915; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760915']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760915, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "5688ae8d0c48614b775ed460012e1539" } } $('.js-work-strip[data-work-id=90760915]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760915,"title":"Analisis Sumber Daya Internal Guna Membangun Strategi Pemasaran Untuk Meningkatkan Minat Beli","translated_title":"","metadata":{"abstract":"ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsumen Brekele Chips dan mengusulkan strategi pemasaran yang tepat untuk dapat Brekele Chips terapkan guna meningkatkan minat beli konsumennya. Penelitian ini menggunakan metode kuantitatif dan kualitatif deskriptif. Sampel pada penelitian ini berjumlah 123 penduduk Jawa Barat pada kelompok usia remaja yang diperoleh melalui teknik purposive sampling. Jenis data yang digunakan yaitu data primer yang diperoleh dari wawancara mendalam dengan Brekele Chips dan penyebaran kuesioner ke sampel penelitian. Metode analisis data menggunakan analisis internal based resources, analisis valuable, rare, costly to imitate, dan non-substitutable, analisis sustainable competitive advantage, dan analisis strengths, weakness, opportunities, dan threats. Berdasarkan analisis sumber daya internal yang dimiliki, hasil menunjukkan bahwa Brekele Chips dapat menerapkan suatu strategi pemasaran untuk meningkatkan mi...","publisher":"Universitas Pakuan Jimfe - Jurnal Ilmiah Manajemen Fakultas Ekonomi","publication_date":{"day":null,"month":null,"year":2021,"errors":{}},"publication_name":"JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)"},"translated_abstract":"ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsumen Brekele Chips dan mengusulkan strategi pemasaran yang tepat untuk dapat Brekele Chips terapkan guna meningkatkan minat beli konsumennya. Penelitian ini menggunakan metode kuantitatif dan kualitatif deskriptif. Sampel pada penelitian ini berjumlah 123 penduduk Jawa Barat pada kelompok usia remaja yang diperoleh melalui teknik purposive sampling. Jenis data yang digunakan yaitu data primer yang diperoleh dari wawancara mendalam dengan Brekele Chips dan penyebaran kuesioner ke sampel penelitian. Metode analisis data menggunakan analisis internal based resources, analisis valuable, rare, costly to imitate, dan non-substitutable, analisis sustainable competitive advantage, dan analisis strengths, weakness, opportunities, dan threats. Berdasarkan analisis sumber daya internal yang dimiliki, hasil menunjukkan bahwa Brekele Chips dapat menerapkan suatu strategi pemasaran untuk meningkatkan mi...","internal_url":"https://www.academia.edu/90760915/Analisis_Sumber_Daya_Internal_Guna_Membangun_Strategi_Pemasaran_Untuk_Meningkatkan_Minat_Beli","translated_internal_url":"","created_at":"2022-11-14T08:39:30.466-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":245339716,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":94234558,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/94234558/thumbnails/1.jpg","file_name":"pdf.pdf","download_url":"https://www.academia.edu/attachments/94234558/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Analisis_Sumber_Daya_Internal_Guna_Memba.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/94234558/pdf-libre.pdf?1668450786=\u0026response-content-disposition=attachment%3B+filename%3DAnalisis_Sumber_Daya_Internal_Guna_Memba.pdf\u0026Expires=1732452455\u0026Signature=DR~UB96TdcRYZraCohxemeH3wPkRi4SVgN~9n-tTlzgiubEpVzZp7QwuyZUFCvU3xHmjCvHK3tVSERA3LBkHsgpJ-JMUpAvvpJ~dNYqXhgFe9l3tSBHleCHcMqBvwDPCzH1ZwFBsnXEUFb4wSVYj9ZOY7CX~jYwMbFDg66RdYAOUZJsCUuo0wRho2SsGDVuJZOXphYEd3Q1CDGzDE6ctpSrczMu7Id5iZ2t2ScJgI6NQ1iPr4OJ1a60SN9BApX3soSUoLvu2oX8K0iVf5S9~cN8vqNcfRT3IdMx-zQQzkNcOcathwDwbW93t66JQi7qTCrfP1odFV8WSQDEJT4mDAw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Analisis_Sumber_Daya_Internal_Guna_Membangun_Strategi_Pemasaran_Untuk_Meningkatkan_Minat_Beli","translated_slug":"","page_count":18,"language":"id","content_type":"Work","owner":{"id":245339716,"first_name":"Cecep","middle_initials":null,"last_name":"Safa'atul Barkah","page_name":"CecepSafaatulBarkah","domain_name":"independent","created_at":"2022-11-14T08:36:27.440-08:00","display_name":"Cecep Safa'atul Barkah","url":"https://independent.academia.edu/CecepSafaatulBarkah"},"attachments":[{"id":94234558,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/94234558/thumbnails/1.jpg","file_name":"pdf.pdf","download_url":"https://www.academia.edu/attachments/94234558/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Analisis_Sumber_Daya_Internal_Guna_Memba.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/94234558/pdf-libre.pdf?1668450786=\u0026response-content-disposition=attachment%3B+filename%3DAnalisis_Sumber_Daya_Internal_Guna_Memba.pdf\u0026Expires=1732452455\u0026Signature=DR~UB96TdcRYZraCohxemeH3wPkRi4SVgN~9n-tTlzgiubEpVzZp7QwuyZUFCvU3xHmjCvHK3tVSERA3LBkHsgpJ-JMUpAvvpJ~dNYqXhgFe9l3tSBHleCHcMqBvwDPCzH1ZwFBsnXEUFb4wSVYj9ZOY7CX~jYwMbFDg66RdYAOUZJsCUuo0wRho2SsGDVuJZOXphYEd3Q1CDGzDE6ctpSrczMu7Id5iZ2t2ScJgI6NQ1iPr4OJ1a60SN9BApX3soSUoLvu2oX8K0iVf5S9~cN8vqNcfRT3IdMx-zQQzkNcOcathwDwbW93t66JQi7qTCrfP1odFV8WSQDEJT4mDAw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"},{"id":94234557,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/94234557/thumbnails/1.jpg","file_name":"pdf.pdf","download_url":"https://www.academia.edu/attachments/94234557/download_file","bulk_download_file_name":"Analisis_Sumber_Daya_Internal_Guna_Memba.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/94234557/pdf-libre.pdf?1668450807=\u0026response-content-disposition=attachment%3B+filename%3DAnalisis_Sumber_Daya_Internal_Guna_Memba.pdf\u0026Expires=1732452455\u0026Signature=DzJ~iZ6Wh0QdB6bHmFSSu3-68AJxVF1lEBOk1g6LBlz8sNxEWbuZz3O6rFflP5mspU~zne2CB~OgtT5MMBI~LxwDIhBdUVkkB3uISi5PvJDU9zV2y6ylJifjaF3cXnvX1XmWlCCF8fqSvbISyQgk4jIUmpj1wceGWYNcKgZRBZdwnorNab4bwpQDn7yix8jHMmUvH1mSJrEzx7OLyt~MU7gAQROpEmNGhcfVjFxX6kWL-qorYmZYAG75xziYX9fi0lbsWkWEuXhh4IY66GuBVwemfwRhy8vRebc2y~QkXD5BEFzeilHhnM3QysBFutHDRS2uUOEFmrttiaXSaO-J9w__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":26,"name":"Business","url":"https://www.academia.edu/Documents/in/Business"},{"id":45,"name":"Business Administration","url":"https://www.academia.edu/Documents/in/Business_Administration"}],"urls":[{"id":25958241,"url":"https://journal.unpak.ac.id/index.php/jimfe/article/viewFile/3556/pdf"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760911"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760911/Pemetaan_Sosiologis_Desa_Cintaratu_Kabupaten_Pangandaran"><img alt="Research paper thumbnail of Pemetaan Sosiologis Desa Cintaratu Kabupaten Pangandaran" class="work-thumbnail" src="https://attachments.academia-assets.com/94234552/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760911/Pemetaan_Sosiologis_Desa_Cintaratu_Kabupaten_Pangandaran">Pemetaan Sosiologis Desa Cintaratu Kabupaten Pangandaran</a></div><div class="wp-workCard_item"><span>Kumawula: Jurnal Pengabdian Kepada Masyarakat</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Desa Cintaratu merupakan salah satu desa yang memiliki posisi cukup strategis di wilayah Kabupate...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Desa Cintaratu merupakan salah satu desa yang memiliki posisi cukup strategis di wilayah Kabupaten Pangandaran. Selain lokasinya yang relatif lebih aman dari potensi bencana tsunami, juga mungkin saja memiliki potensi tersembunyi yang perlu diteliti. Aspek sosiologi desa merupakan salah satu aspek data yang perlu diketahui untuk memetakan potensi yang ada di wilayah Desa Cintaratu untuk pembangunan jangka panjang. Dengan adanya pemetaan sosiologi desa diharapkan keterkaitan antara lembaga dan masyarakat dapat diketahui dengan jelas sehingga dapat memberikan masukan yang baik terkait rencana pembangunannya. Pendekatan Participatory Rural Appraisal digunakan sebagai basis pengumpulan informasi. Hasil penelitian menunjukkan bahwa terdapat beberapa lembaga yang memiliki kedudukan sangat strategis dan manfaat yang dirasakan secara langsung oleh masyarakat seperti BPD, Posyandu, Poskesdes,dan MUI, namun juga terdapat beberapa lembaga yang masih kurang dirasakan keberadaan maupun manfaatny...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="73ab5bbe204c70aad8e3620151c56ddd" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234552,"asset_id":90760911,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234552/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760911"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760911"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760911; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760911]").text(description); $(".js-view-count[data-work-id=90760911]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760911; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760911']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760911, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "73ab5bbe204c70aad8e3620151c56ddd" } } $('.js-work-strip[data-work-id=90760911]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760911,"title":"Pemetaan Sosiologis Desa Cintaratu Kabupaten Pangandaran","translated_title":"","metadata":{"abstract":"Desa Cintaratu merupakan salah satu desa yang memiliki posisi cukup strategis di wilayah Kabupaten Pangandaran. Selain lokasinya yang relatif lebih aman dari potensi bencana tsunami, juga mungkin saja memiliki potensi tersembunyi yang perlu diteliti. Aspek sosiologi desa merupakan salah satu aspek data yang perlu diketahui untuk memetakan potensi yang ada di wilayah Desa Cintaratu untuk pembangunan jangka panjang. Dengan adanya pemetaan sosiologi desa diharapkan keterkaitan antara lembaga dan masyarakat dapat diketahui dengan jelas sehingga dapat memberikan masukan yang baik terkait rencana pembangunannya. Pendekatan Participatory Rural Appraisal digunakan sebagai basis pengumpulan informasi. 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Dengan adanya pemetaan sosiologi desa diharapkan keterkaitan antara lembaga dan masyarakat dapat diketahui dengan jelas sehingga dapat memberikan masukan yang baik terkait rencana pembangunannya. Pendekatan Participatory Rural Appraisal digunakan sebagai basis pengumpulan informasi. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> </div><div class="profile--tab_content_container js-tab-pane tab-pane" data-section-id="16375090" id="papers"><div class="js-work-strip profile--work_container" data-work-id="90760963"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760963/Analyze_the_Effectiveness_of_Twitter_as_an_Ewom_Media_Study_on_Tensayaas_Group_Order_"><img alt="Research paper thumbnail of Analyze the Effectiveness of Twitter as an Ewom Media (Study on Tensayaa's Group Order)" class="work-thumbnail" src="https://attachments.academia-assets.com/94234597/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760963/Analyze_the_Effectiveness_of_Twitter_as_an_Ewom_Media_Study_on_Tensayaas_Group_Order_">Analyze the Effectiveness of Twitter as an Ewom Media (Study on Tensayaa's Group Order)</a></div><div class="wp-workCard_item"><span>International Journal of Economics, Business and Accounting Research (IJEBAR)</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Electronic word of mouth is a form of marketing with a high credibility because it comes from con...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Electronic word of mouth is a form of marketing with a high credibility because it comes from consumers who have experience with related products. Electronic word of mouth is also quite effective because one individual with another individual does not need to meet face to face and can be easily found on any media. The purpose of this research is to find out how effective Twitter is as an electronic word of mouth media for Tensayaa group order business and what marketing strategies are suitable to increase Tensayaa group order electronic word of mouth on Twitter. The method in this research is descriptive quantitative, with purposive sampling, where the population of this research is the Twitter followers of Tensayaa group order, and a sample of 227 respondents was found with the minimum determination of respondents is determined using the slovin formula. This research was also tested for validity, reliability, and descriptive statistics. 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Electronic word of mouth is also quite effective because one individual with another individual does not need to meet face to face and can be easily found on any media. The purpose of this research is to find out how effective Twitter is as an electronic word of mouth media for Tensayaa group order business and what marketing strategies are suitable to increase Tensayaa group order electronic word of mouth on Twitter. The method in this research is descriptive quantitative, with purposive sampling, where the population of this research is the Twitter followers of Tensayaa group order, and a sample of 227 respondents was found with the minimum determination of respondents is determined using the slovin formula. This research was also tested for validity, reliability, and descriptive statistics. The results of this research show that Twitte...","publisher":"STIE AAS Surakarta","publication_name":"International Journal of Economics, Business and Accounting Research (IJEBAR)"},"translated_abstract":"Electronic word of mouth is a form of marketing with a high credibility because it comes from consumers who have experience with related products. Electronic word of mouth is also quite effective because one individual with another individual does not need to meet face to face and can be easily found on any media. The purpose of this research is to find out how effective Twitter is as an electronic word of mouth media for Tensayaa group order business and what marketing strategies are suitable to increase Tensayaa group order electronic word of mouth on Twitter. The method in this research is descriptive quantitative, with purposive sampling, where the population of this research is the Twitter followers of Tensayaa group order, and a sample of 227 respondents was found with the minimum determination of respondents is determined using the slovin formula. This research was also tested for validity, reliability, and descriptive statistics. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760961"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760961/The_Impact_of_Customer_Satisfaction_on_Repurchase_Intention_Surveys_on_Customer_of_Bloomythings_"><img alt="Research paper thumbnail of The Impact of Customer Satisfaction on Repurchase Intention (Surveys on Customer of Bloomythings)" class="work-thumbnail" src="https://attachments.academia-assets.com/94234594/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760961/The_Impact_of_Customer_Satisfaction_on_Repurchase_Intention_Surveys_on_Customer_of_Bloomythings_">The Impact of Customer Satisfaction on Repurchase Intention (Surveys on Customer of Bloomythings)</a></div><div class="wp-workCard_item"><span>Journal of Business &amp; Applied Management</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This study seeks to determine whether customer satisfaction influences repurchase inten...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This study seeks to determine whether customer satisfaction influences repurchase intentions from Bloomythings&#39; customers and to implement strategies to increase consumer satisfaction and repurchase intention of Bloomythings. The resources obtained are then analyzed using quantitative research methods by conducting validity and reliability tests, normality tests, heteroscedasticity tests, and simple linear regression analysis to determine the effect of customer satisfaction on repurchase intention. This kind of survey is a survey supported by the distribution of questionnaires as a data collection tool. The samples in this study are customers from Bloomything who have made purchases on Bloomythings products. The results showed that customer satisfaction had a positive and significant impact on repurchase intention.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fdd7707ac0b4060f7155e2293fd0b7ae" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234594,"asset_id":90760961,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234594/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760961"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760961"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760961; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760961]").text(description); $(".js-view-count[data-work-id=90760961]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760961; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760961']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760961, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "fdd7707ac0b4060f7155e2293fd0b7ae" } } $('.js-work-strip[data-work-id=90760961]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760961,"title":"The Impact of Customer Satisfaction on Repurchase Intention (Surveys on Customer of Bloomythings)","translated_title":"","metadata":{"abstract":"This study seeks to determine whether customer satisfaction influences repurchase intentions from Bloomythings\u0026#39; customers and to implement strategies to increase consumer satisfaction and repurchase intention of Bloomythings. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760958"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760958/Strategi_Retensi_Pelanggan_Melalui_Customer_Tier_Programs"><img alt="Research paper thumbnail of Strategi Retensi Pelanggan Melalui Customer-Tier Programs" class="work-thumbnail" src="https://attachments.academia-assets.com/94234592/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760958/Strategi_Retensi_Pelanggan_Melalui_Customer_Tier_Programs">Strategi Retensi Pelanggan Melalui Customer-Tier Programs</a></div><div class="wp-workCard_item"><span>Jurnal Ilmiah Ekonomi Dan Bisnis</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This study aims to describe the purchase habits of Nunu Leather resellers and formulated strategi...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This study aims to describe the purchase habits of Nunu Leather resellers and formulated strategies for the retention while increasing the profitability of resellers in order to make repeated purchases in larger and more stable quantities. In formulating the strategy, various analyses such as internal-based resources, VRIN framework, identification of Sustainable Competitive Advantage (SCA), and TOWS analysis are carried out. From the various analyses, a customer-tier strategy is formulated in the form of membership that is expected to solve the problems of Nunu Leather.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="65c3ee8641bc952a6244158005e46486" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234592,"asset_id":90760958,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234592/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760958"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760958"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760958; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760958]").text(description); $(".js-view-count[data-work-id=90760958]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760958; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760958']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760958, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "65c3ee8641bc952a6244158005e46486" } } $('.js-work-strip[data-work-id=90760958]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760958,"title":"Strategi Retensi Pelanggan Melalui Customer-Tier Programs","translated_title":"","metadata":{"abstract":"This study aims to describe the purchase habits of Nunu Leather resellers and formulated strategies for the retention while increasing the profitability of resellers in order to make repeated purchases in larger and more stable quantities. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760955"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760955/Peran_Brand_Ambassador_Dalam_Pembentukan_Brand_Awareness_Studi_Kasus_Girl_Group_Twice_Sebagai_Brand_Ambassador_Merek_Perawatan_Wajah_Scarlett_Whitening_"><img alt="Research paper thumbnail of Peran Brand Ambassador Dalam Pembentukan Brand Awareness (Studi Kasus Girl Group Twice Sebagai Brand Ambassador Merek Perawatan Wajah Scarlett Whitening)" class="work-thumbnail" src="https://attachments.academia-assets.com/94234591/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760955/Peran_Brand_Ambassador_Dalam_Pembentukan_Brand_Awareness_Studi_Kasus_Girl_Group_Twice_Sebagai_Brand_Ambassador_Merek_Perawatan_Wajah_Scarlett_Whitening_">Peran Brand Ambassador Dalam Pembentukan Brand Awareness (Studi Kasus Girl Group Twice Sebagai Brand Ambassador Merek Perawatan Wajah Scarlett Whitening)</a></div><div class="wp-workCard_item"><span>KALBISOCIO Jurnal Bisnis dan Komunikasi</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Salah satu cara perusahaan untuk mempromosikan serta meningkatkan brand awareness dari produknya ...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Salah satu cara perusahaan untuk mempromosikan serta meningkatkan brand awareness dari produknya adalah dengan menggunakan selebriti sebagai brand ambassador dari perusahaan atau merek tersebut. Penggunaan brand ambassador ini juga merupakan bentuk komunikasi bisnis yang dilakukan oleh merek dalam rangka menyampaikan informasi kepada khalayak umum terkait produknya. Penelitian ini bertujuan untuk mengetahui bagaimana peran girl group Twice sebagai brand ambassador dalam pembentukan brand awareness merek perawatan wajah Scarlett Whitening. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan metode studi kasus dan literatur review. Hasil yang dicapai dalam penelitian ini menunjukkan bahwa disamping pro dan kontra yang terjadi di masyarakat, peran Twice sebagai brand ambassador dari Scarlett Whitening telah menuai respon yang positif dan berdampak baik atau dapat dikatakan membuat brand awareness Scarlett Whitening menjadi lebih baik dibandingkan d...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="b5963f60efe949c197284c416daf36ad" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234591,"asset_id":90760955,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234591/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760955"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760955"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760955; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760955]").text(description); $(".js-view-count[data-work-id=90760955]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760955; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760955']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760955, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "b5963f60efe949c197284c416daf36ad" } } $('.js-work-strip[data-work-id=90760955]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760955,"title":"Peran Brand Ambassador Dalam Pembentukan Brand Awareness (Studi Kasus Girl Group Twice Sebagai Brand Ambassador Merek Perawatan Wajah Scarlett Whitening)","translated_title":"","metadata":{"abstract":"Salah satu cara perusahaan untuk mempromosikan serta meningkatkan brand awareness dari produknya adalah dengan menggunakan selebriti sebagai brand ambassador dari perusahaan atau merek tersebut. 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Penelitian ini bertujuan untuk mengetahui bagaimana peran girl group Twice sebagai brand ambassador dalam pembentukan brand awareness merek perawatan wajah Scarlett Whitening. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan metode studi kasus dan literatur review. Hasil yang dicapai dalam penelitian ini menunjukkan bahwa disamping pro dan kontra yang terjadi di masyarakat, peran Twice sebagai brand ambassador dari Scarlett Whitening telah menuai respon yang positif dan berdampak baik atau dapat dikatakan membuat brand awareness Scarlett Whitening menjadi lebih baik dibandingkan d...","internal_url":"https://www.academia.edu/90760955/Peran_Brand_Ambassador_Dalam_Pembentukan_Brand_Awareness_Studi_Kasus_Girl_Group_Twice_Sebagai_Brand_Ambassador_Merek_Perawatan_Wajah_Scarlett_Whitening_","translated_internal_url":"","created_at":"2022-11-14T08:40:00.284-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":245339716,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":94234591,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/94234591/thumbnails/1.jpg","file_name":"413.pdf","download_url":"https://www.academia.edu/attachments/94234591/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Peran_Brand_Ambassador_Dalam_Pembentukan.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/94234591/413-libre.pdf?1668450779=\u0026response-content-disposition=attachment%3B+filename%3DPeran_Brand_Ambassador_Dalam_Pembentukan.pdf\u0026Expires=1732404505\u0026Signature=azd-7HYDPWz2xFClUyJ-fpq5XuZ30JE6LCNyKq47z8bF9la4JXuxey~QVVO5JRJFOFHWI5qx8d3aMS40Fyd-VRRFGqj~0Os4dax5KiCkfnkKK5YJA4qeYVy8U06A39~nnm6xR~7BwPtkWOpDb6bRPj6zcQaCePj5lhyi4RLuXhnXBBSAOLAEswcFLjIuLZ~2x45tbrGMqTlqdu7mkrFydSmy23Qta4819~4WdBNTemTY9Lnprwp3rWaTK80pTxvfoU-1IdQ2sGvnYD4a8BF86W2WABqaDbW5FtJ1muLTfeRSEHW11uCE-sxqjA5-5Y9k7SWsJH23OlsbxmpWQGtKkw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Peran_Brand_Ambassador_Dalam_Pembentukan_Brand_Awareness_Studi_Kasus_Girl_Group_Twice_Sebagai_Brand_Ambassador_Merek_Perawatan_Wajah_Scarlett_Whitening_","translated_slug":"","page_count":8,"language":"id","content_type":"Work","owner":{"id":245339716,"first_name":"Cecep","middle_initials":null,"last_name":"Safa'atul Barkah","page_name":"CecepSafaatulBarkah","domain_name":"independent","created_at":"2022-11-14T08:36:27.440-08:00","display_name":"Cecep Safa'atul Barkah","url":"https://independent.academia.edu/CecepSafaatulBarkah"},"attachments":[{"id":94234591,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/94234591/thumbnails/1.jpg","file_name":"413.pdf","download_url":"https://www.academia.edu/attachments/94234591/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Peran_Brand_Ambassador_Dalam_Pembentukan.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/94234591/413-libre.pdf?1668450779=\u0026response-content-disposition=attachment%3B+filename%3DPeran_Brand_Ambassador_Dalam_Pembentukan.pdf\u0026Expires=1732404505\u0026Signature=azd-7HYDPWz2xFClUyJ-fpq5XuZ30JE6LCNyKq47z8bF9la4JXuxey~QVVO5JRJFOFHWI5qx8d3aMS40Fyd-VRRFGqj~0Os4dax5KiCkfnkKK5YJA4qeYVy8U06A39~nnm6xR~7BwPtkWOpDb6bRPj6zcQaCePj5lhyi4RLuXhnXBBSAOLAEswcFLjIuLZ~2x45tbrGMqTlqdu7mkrFydSmy23Qta4819~4WdBNTemTY9Lnprwp3rWaTK80pTxvfoU-1IdQ2sGvnYD4a8BF86W2WABqaDbW5FtJ1muLTfeRSEHW11uCE-sxqjA5-5Y9k7SWsJH23OlsbxmpWQGtKkw__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"},{"id":94234590,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/94234590/thumbnails/1.jpg","file_name":"413.pdf","download_url":"https://www.academia.edu/attachments/94234590/download_file","bulk_download_file_name":"Peran_Brand_Ambassador_Dalam_Pembentukan.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/94234590/413-libre.pdf?1668450784=\u0026response-content-disposition=attachment%3B+filename%3DPeran_Brand_Ambassador_Dalam_Pembentukan.pdf\u0026Expires=1732404505\u0026Signature=C~nGtEcbsUxX1rVCHxDavlNEialPjRzH2U31E9OQFklKvjfId9iZA0LE4KRa6V572VWrFZFe0qda8M4GE1WwHH1l9HFtcBq0lBD73Rp4iLSAgmDbajLPglOGQvNKOVqO2F6AQqJhFJ3k-CBIpE0U~ejhWlS~gjMLpuynmk42ai4DgN3OGmcyo4UCWqg032bcXzn0kOkBnggXKiKbInVaGg3PFy~0qbcN7SvMFe9p4XTueDUvT4KgZT0fCcy5KY0Kkjic7Pq7TK2HMg90DZBL20FlBHfq7T28TZZjECeqC1rtwOL5r7tyEhzYWZ6J-sbucsxYyOYBnuIHIemrX8L2Sg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":951,"name":"Humanities","url":"https://www.academia.edu/Documents/in/Humanities"},{"id":1236,"name":"Art","url":"https://www.academia.edu/Documents/in/Art"}],"urls":[{"id":25958268,"url":"http://ojs.kalbis.ac.id/index.php/kalbisocio/article/download/287/413"}]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760953"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760953/Customer_Satisfaction_Analysis_Through_Service_Quality_for_Service_Strategy_Improvement_Mutiareads"><img alt="Research paper thumbnail of Customer Satisfaction Analysis Through Service Quality for Service Strategy Improvement Mutiareads" class="work-thumbnail" src="https://attachments.academia-assets.com/94234589/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760953/Customer_Satisfaction_Analysis_Through_Service_Quality_for_Service_Strategy_Improvement_Mutiareads">Customer Satisfaction Analysis Through Service Quality for Service Strategy Improvement Mutiareads</a></div><div class="wp-workCard_item"><span>Management Analysis Journal</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">The impact of the Covid-19 pandemic has forced MSMEs activists to survive and continue to thrive....</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">The impact of the Covid-19 pandemic has forced MSMEs activists to survive and continue to thrive. ne of the efforts made is to use the internet in its business activities. In this day of globalization, the rapid growth of internet technology brings numerous benefits to its users, one of which is the ability to conduct sales and purchases online. As a result, there is fierce competition among MSMEs, and business actors must devise strategies that satisfy customers. One way to gratify customers is to improve service quality. Mutiareads is an example of an MSMEs that uses the internet to market its products, including new and secondhand books worth reading. Customer satisfaction is measured in this study using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (CSI) techniques based on the dimensions of reliability, empathy, tangibles, responsiveness, and assurance. The results that will be obtained from the CSI method are the overall satisfaction level of Mutiar...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="4eec97ba323f239c27c2bb7a9c0b0415" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234589,"asset_id":90760953,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234589/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760953"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760953"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760953; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760953]").text(description); $(".js-view-count[data-work-id=90760953]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760953; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760953']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760953, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "4eec97ba323f239c27c2bb7a9c0b0415" } } $('.js-work-strip[data-work-id=90760953]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760953,"title":"Customer Satisfaction Analysis Through Service Quality for Service Strategy Improvement Mutiareads","translated_title":"","metadata":{"abstract":"The impact of the Covid-19 pandemic has forced MSMEs activists to survive and continue to thrive. ne of the efforts made is to use the internet in its business activities. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760950"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760950/Effect_of_Consumer_Perception_on_The_Purchase_Decision_of_Childrens_Football_Clothing_Products"><img alt="Research paper thumbnail of Effect of Consumer Perception on The Purchase Decision of Children's Football Clothing Products" class="work-thumbnail" src="https://attachments.academia-assets.com/94234586/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760950/Effect_of_Consumer_Perception_on_The_Purchase_Decision_of_Childrens_Football_Clothing_Products">Effect of Consumer Perception on The Purchase Decision of Children's Football Clothing Products</a></div><div class="wp-workCard_item"><span>KINERJA</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Business competition is getting tougher day by day for both small and large-scale businesses. And...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Business competition is getting tougher day by day for both small and large-scale businesses. And the Covid-19 pandemic has also greatly impacted the decline in sales, including the Yuro Sport Store which sells online at Shopee. The owner of the Yuro Sport Store wants to know whether there is a relationship that affects consumer perceptions of the decision to purchase children&#39;s soccer clothes at the Yuro Sport Store. By examining consumer perception variables consisting of sensation, organization, and implementation dimensions as well as purchasing decision variables consisting of product choices, brand choices, dealer choices, purchase amounts, purchase timings, and payment methods, researchers used the Pearson correlation test to determine the relationship between the two variables. And the results show the relationship between consumer perceptions of purchasing decisions. Researchers also propose development strategies, including designing attractive product photos on the ma...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="e7f02c57f51982ea4c954c3975fd7f58" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234586,"asset_id":90760950,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234586/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760950"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760950"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760950; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760950]").text(description); $(".js-view-count[data-work-id=90760950]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760950; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760950']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760950, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "e7f02c57f51982ea4c954c3975fd7f58" } } $('.js-work-strip[data-work-id=90760950]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760950,"title":"Effect of Consumer Perception on The Purchase Decision of Children's Football Clothing Products","translated_title":"","metadata":{"abstract":"Business competition is getting tougher day by day for both small and large-scale businesses. 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PT Ha...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Sumber daya listrik memiliki peran yang vital bagi kelangsungan hidup masyarakat Indonesia. PT Haluan Bersama merupakan perusahaan swasta yang mendapatkan kontrak pembangunan jaringan listrik berbagai wilayah di Indonesia. Perusahaan ini mendapatkan proyek untuk membangun jaringan listrik tegangan menengah dan tegangan rendah di Desa X Kota Pagar Alam, Sumatra Selatan. Penelitian ini akan membahas bagaimana proses negosiasi biaya tanam tumbuh yang terjadi antara PT Haluan Bersama dengan Masyarakat Desa X, serta kunci dari tercapainya negoisasi antara masyarakat Desa X dengan perusahaan. Penelitian ini menggunakan jenis penelitian kualitatif metode deskriptif. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760944"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760944/Usulan_Strategi_Pemasaran_Berdasarkan_Costumer_Retention_Dalam_Menghadapi_Persaingan_Kedai_Kopi_di_Daerah_Sekitar_Kota_Sumedang_Studi_Kasus_Sawala_Space_and_Caf%C3%A9"><img alt="Research paper thumbnail of Usulan Strategi Pemasaran Berdasarkan Costumer Retention Dalam Menghadapi Persaingan Kedai Kopi di Daerah Sekitar Kota Sumedang Studi Kasus: Sawala Space & Café" class="work-thumbnail" src="https://attachments.academia-assets.com/94234654/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760944/Usulan_Strategi_Pemasaran_Berdasarkan_Costumer_Retention_Dalam_Menghadapi_Persaingan_Kedai_Kopi_di_Daerah_Sekitar_Kota_Sumedang_Studi_Kasus_Sawala_Space_and_Caf%C3%A9">Usulan Strategi Pemasaran Berdasarkan Costumer Retention Dalam Menghadapi Persaingan Kedai Kopi di Daerah Sekitar Kota Sumedang Studi Kasus: Sawala Space & Café</a></div><div class="wp-workCard_item"><span>Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Kebutuhan konsumsi kopi terjadi peningkatan yang ditandai dengan adanya perbahan gaya hidup pelan...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Kebutuhan konsumsi kopi terjadi peningkatan yang ditandai dengan adanya perbahan gaya hidup pelanggan. Akibat dari peningkatan jumlah konsumsi tersebut banyak orang tertarik untuk membuka bisnis kedai kopi. Banyak kedai kopi menawarkan berbagai macam produk untuk menarik perhatian pelanggan. Penelitian ini, dilakukan untuk mengetahui bagaimana retention pelanggan serta bagaimana cara untuk memberikan usulan strategi pemasaran. Penelitian ini dilakukan di Sawala Space & Cofe. Untuk strateginya sendiri memuat beberapa aspek yang dibahas yaitu seperti pendekatan analisis internal perusahaan, kerangka VRIO, Sustainable Competitive Advantage(SCA) dan analisis TOWS. Hasil penelitian ini menghasilkan usulan strategi pemasaran yang bersifat berkelanjutan dan menguntungkan kedai kopi Sawala Space & Cofe.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="9a1451500b0bea7049fb1ded49b3890d" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234654,"asset_id":90760944,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234654/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760944"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760944"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760944; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760944]").text(description); $(".js-view-count[data-work-id=90760944]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760944; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760944']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760944, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "9a1451500b0bea7049fb1ded49b3890d" } } $('.js-work-strip[data-work-id=90760944]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760944,"title":"Usulan Strategi Pemasaran Berdasarkan Costumer Retention Dalam Menghadapi Persaingan Kedai Kopi di Daerah Sekitar Kota Sumedang Studi Kasus: Sawala Space \u0026 Café","translated_title":"","metadata":{"abstract":"Kebutuhan konsumsi kopi terjadi peningkatan yang ditandai dengan adanya perbahan gaya hidup pelanggan. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760942"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" rel="nofollow" href="https://www.academia.edu/90760942/Usulan_Strategi_Endorsement_Untuk_Meningkatkan_kepercayaan_Konsumen_Terhadap_Kualitas_Produk_Studi_Perusahaan_Retail_Nunu_Leather_"><img alt="Research paper thumbnail of Usulan Strategi Endorsement Untuk Meningkatkan kepercayaan Konsumen Terhadap Kualitas Produk (Studi Perusahaan Retail : Nunu Leather)" class="work-thumbnail" src="https://a.academia-assets.com/images/blank-paper.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" rel="nofollow" href="https://www.academia.edu/90760942/Usulan_Strategi_Endorsement_Untuk_Meningkatkan_kepercayaan_Konsumen_Terhadap_Kualitas_Produk_Studi_Perusahaan_Retail_Nunu_Leather_">Usulan Strategi Endorsement Untuk Meningkatkan kepercayaan Konsumen Terhadap Kualitas Produk (Studi Perusahaan Retail : Nunu Leather)</a></div><div class="wp-workCard_item"><span>Sains: Jurnal Manajemen dan Bisnis</span><span>, 2021</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760942"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760942"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760942; 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760940"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760940/Analisis_Persepsi_Konsumen_Dalam_Menyusun_Strategi_Meningkatkan_Kualitas_Produk_DI_Cafe_Feelter"><img alt="Research paper thumbnail of Analisis Persepsi Konsumen Dalam Menyusun Strategi Meningkatkan Kualitas Produk DI Cafe Feelter" class="work-thumbnail" src="https://attachments.academia-assets.com/94234648/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760940/Analisis_Persepsi_Konsumen_Dalam_Menyusun_Strategi_Meningkatkan_Kualitas_Produk_DI_Cafe_Feelter">Analisis Persepsi Konsumen Dalam Menyusun Strategi Meningkatkan Kualitas Produk DI Cafe Feelter</a></div><div class="wp-workCard_item"><span>Ekonomi & Bisnis</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Penelitian ini dilakukan untuk menganalisis persepsi konsumen terhadap harga, kualitas produk dan...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Penelitian ini dilakukan untuk menganalisis persepsi konsumen terhadap harga, kualitas produk dan suasana di cafe Feelter. Penelitian ini merupakan penelitian kuantitatif deskriptif dengan 65 responden yang pernah membeli dan datang ke cafe Feelter akan tetapi tidak datang kembali, dan menggunakan teknik judgemental sampling. Hasil penelitian menunjukkan bahwa berdasarkan nilai mean, persepsi pelanggan di Cafe Feelter terhadap kualitas produk masih kurang baik. Berdasarkan analisis button two boxes dapat diketahui bahwa persepsi konsumen terhadap kualitas produk adalah kurang baik karena mayoritas indikator menunjukan tidak puas dibanding sangat puas. Kata Kunci: Persepsi, Kualitas Produk.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="f6d609ca1df5c85b42b8b7ed024d91e8" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234648,"asset_id":90760940,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234648/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760940"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760940"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760940; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760940]").text(description); $(".js-view-count[data-work-id=90760940]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760940; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760940']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760940, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "f6d609ca1df5c85b42b8b7ed024d91e8" } } $('.js-work-strip[data-work-id=90760940]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760940,"title":"Analisis Persepsi Konsumen Dalam Menyusun Strategi Meningkatkan Kualitas Produk DI Cafe Feelter","translated_title":"","metadata":{"abstract":"Penelitian ini dilakukan untuk menganalisis persepsi konsumen terhadap harga, kualitas produk dan suasana di cafe Feelter. Penelitian ini merupakan penelitian kuantitatif deskriptif dengan 65 responden yang pernah membeli dan datang ke cafe Feelter akan tetapi tidak datang kembali, dan menggunakan teknik judgemental sampling. Hasil penelitian menunjukkan bahwa berdasarkan nilai mean, persepsi pelanggan di Cafe Feelter terhadap kualitas produk masih kurang baik. Berdasarkan analisis button two boxes dapat diketahui bahwa persepsi konsumen terhadap kualitas produk adalah kurang baik karena mayoritas indikator menunjukan tidak puas dibanding sangat puas. Kata Kunci: Persepsi, Kualitas Produk.","publisher":"Ekonomi \u0026 Bisnis","publication_date":{"day":null,"month":null,"year":2021,"errors":{}},"publication_name":"Ekonomi \u0026 Bisnis"},"translated_abstract":"Penelitian ini dilakukan untuk menganalisis persepsi konsumen terhadap harga, kualitas produk dan suasana di cafe Feelter. Penelitian ini merupakan penelitian kuantitatif deskriptif dengan 65 responden yang pernah membeli dan datang ke cafe Feelter akan tetapi tidak datang kembali, dan menggunakan teknik judgemental sampling. Hasil penelitian menunjukkan bahwa berdasarkan nilai mean, persepsi pelanggan di Cafe Feelter terhadap kualitas produk masih kurang baik. Berdasarkan analisis button two boxes dapat diketahui bahwa persepsi konsumen terhadap kualitas produk adalah kurang baik karena mayoritas indikator menunjukan tidak puas dibanding sangat puas. Kata Kunci: Persepsi, Kualitas Produk.","internal_url":"https://www.academia.edu/90760940/Analisis_Persepsi_Konsumen_Dalam_Menyusun_Strategi_Meningkatkan_Kualitas_Produk_DI_Cafe_Feelter","translated_internal_url":"","created_at":"2022-11-14T08:39:56.948-08:00","preview_url":null,"current_user_can_edit":null,"current_user_is_owner":null,"owner_id":245339716,"coauthors_can_edit":true,"document_type":"paper","co_author_tags":[],"downloadable_attachments":[{"id":94234648,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/94234648/thumbnails/1.jpg","file_name":"2306.pdf","download_url":"https://www.academia.edu/attachments/94234648/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Analisis_Persepsi_Konsumen_Dalam_Menyusu.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/94234648/2306-libre.pdf?1668450776=\u0026response-content-disposition=attachment%3B+filename%3DAnalisis_Persepsi_Konsumen_Dalam_Menyusu.pdf\u0026Expires=1732452454\u0026Signature=f--i~q~MIu9UABMxDvpHpwDvfv1ij2E7vUrleL43aK8Uw0HZfwfwnILYeNKFViie2EJNU6jET3T4s01iYBoz~NkesdI~CUNQxPwonWK-nKE7tbLPnOHcE8nv-hNCeHGQ3Rqa8HjId2d54EzyX401E8UznNCEvbbh5kjhpO-hLzOVtZqQEqEERD8wZnLr~kFZMHqvN6S3PsqPFevY9p2xbkWIi8Fp8T0BncMFCS2Zc0gVRx2OSJShc-9EgsDRO-T5hKi7V~UvewGMjr1~sapboQfgILx9ISXs0qCKkSX82c-aDYnY0vsxBM3l51RvOahmXMJBQS-odv1L9cmkU-8Kbg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"slug":"Analisis_Persepsi_Konsumen_Dalam_Menyusun_Strategi_Meningkatkan_Kualitas_Produk_DI_Cafe_Feelter","translated_slug":"","page_count":9,"language":"id","content_type":"Work","owner":{"id":245339716,"first_name":"Cecep","middle_initials":null,"last_name":"Safa'atul Barkah","page_name":"CecepSafaatulBarkah","domain_name":"independent","created_at":"2022-11-14T08:36:27.440-08:00","display_name":"Cecep Safa'atul Barkah","url":"https://independent.academia.edu/CecepSafaatulBarkah"},"attachments":[{"id":94234648,"title":"","file_type":"pdf","scribd_thumbnail_url":"https://attachments.academia-assets.com/94234648/thumbnails/1.jpg","file_name":"2306.pdf","download_url":"https://www.academia.edu/attachments/94234648/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&","bulk_download_file_name":"Analisis_Persepsi_Konsumen_Dalam_Menyusu.pdf","bulk_download_url":"https://d1wqtxts1xzle7.cloudfront.net/94234648/2306-libre.pdf?1668450776=\u0026response-content-disposition=attachment%3B+filename%3DAnalisis_Persepsi_Konsumen_Dalam_Menyusu.pdf\u0026Expires=1732452454\u0026Signature=f--i~q~MIu9UABMxDvpHpwDvfv1ij2E7vUrleL43aK8Uw0HZfwfwnILYeNKFViie2EJNU6jET3T4s01iYBoz~NkesdI~CUNQxPwonWK-nKE7tbLPnOHcE8nv-hNCeHGQ3Rqa8HjId2d54EzyX401E8UznNCEvbbh5kjhpO-hLzOVtZqQEqEERD8wZnLr~kFZMHqvN6S3PsqPFevY9p2xbkWIi8Fp8T0BncMFCS2Zc0gVRx2OSJShc-9EgsDRO-T5hKi7V~UvewGMjr1~sapboQfgILx9ISXs0qCKkSX82c-aDYnY0vsxBM3l51RvOahmXMJBQS-odv1L9cmkU-8Kbg__\u0026Key-Pair-Id=APKAJLOHF5GGSLRBV4ZA"}],"research_interests":[{"id":951,"name":"Humanities","url":"https://www.academia.edu/Documents/in/Humanities"},{"id":787548,"name":"Jurnal Ekonomi Bisnis Islam","url":"https://www.academia.edu/Documents/in/Jurnal_Ekonomi_Bisnis_Islam"},{"id":1276061,"name":"Ekonomi Bisnis","url":"https://www.academia.edu/Documents/in/Ekonomi_Bisnis"}],"urls":[]}, dispatcherData: dispatcherData }); $(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760939"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760939/Strategi_Alternatif_Penetapan_Harga_Dengan_Pendekatan_Diskriminasi_Harga_Untuk_Meningkatkan_Volume_Penjualan_Caf%C3%A9_Semanis_Kamu"><img alt="Research paper thumbnail of Strategi Alternatif Penetapan Harga Dengan Pendekatan Diskriminasi Harga Untuk Meningkatkan Volume Penjualan Café Semanis Kamu" class="work-thumbnail" src="https://attachments.academia-assets.com/94234645/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760939/Strategi_Alternatif_Penetapan_Harga_Dengan_Pendekatan_Diskriminasi_Harga_Untuk_Meningkatkan_Volume_Penjualan_Caf%C3%A9_Semanis_Kamu">Strategi Alternatif Penetapan Harga Dengan Pendekatan Diskriminasi Harga Untuk Meningkatkan Volume Penjualan Café Semanis Kamu</a></div><div class="wp-workCard_item"><span>Jurnal Bisnis Terapan</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This research was conducted at Café Semanis Kamu which aims to find out the right alternative str...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This research was conducted at Café Semanis Kamu which aims to find out the right alternative strategy used to increase sales volume. This research was conducted with a descriptive qualitative method with sources of information obtained by interviews and literature study. The data analysis method uses an approach Internal Resources Based Analysis, VRIN Analysis (Valuable, Rare, Imitability, Non-Substitution), Sustainable Competitive Advantage (SCA) Analysis, and TOWS (Threats, Opportunities, Weakness, Strengths) Analysis. The results of data processing with this approach formed a price discrimination strategy with two program proposals, namely making package & reservation catalogs, and making special discounts.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="b941f9e7b3f87b7f926549ec6656905c" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234645,"asset_id":90760939,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234645/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&st=MTczMjQ0ODg1NCw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760939"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760939"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760939; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760939]").text(description); $(".js-view-count[data-work-id=90760939]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760939; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760939']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760939, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "b941f9e7b3f87b7f926549ec6656905c" } } $('.js-work-strip[data-work-id=90760939]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760939,"title":"Strategi Alternatif Penetapan Harga Dengan Pendekatan Diskriminasi Harga Untuk Meningkatkan Volume Penjualan Café Semanis Kamu","translated_title":"","metadata":{"abstract":"This research was conducted at Café Semanis Kamu which aims to find out the right alternative strategy used to increase sales volume. This research was conducted with a descriptive qualitative method with sources of information obtained by interviews and literature study. The data analysis method uses an approach Internal Resources Based Analysis, VRIN Analysis (Valuable, Rare, Imitability, Non-Substitution), Sustainable Competitive Advantage (SCA) Analysis, and TOWS (Threats, Opportunities, Weakness, Strengths) Analysis. The results of data processing with this approach formed a price discrimination strategy with two program proposals, namely making package \u0026 reservation catalogs, and making special discounts.","publisher":"Jurnal Bisnis Terapan","publication_date":{"day":null,"month":null,"year":2021,"errors":{}},"publication_name":"Jurnal Bisnis Terapan"},"translated_abstract":"This research was conducted at Café Semanis Kamu which aims to find out the right alternative strategy used to increase sales volume. This research was conducted with a descriptive qualitative method with sources of information obtained by interviews and literature study. The data analysis method uses an approach Internal Resources Based Analysis, VRIN Analysis (Valuable, Rare, Imitability, Non-Substitution), Sustainable Competitive Advantage (SCA) Analysis, and TOWS (Threats, Opportunities, Weakness, Strengths) Analysis. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760936"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760936/Usulan_Strategi_Marketing_dalam_Upaya_Meningkatkan_Penjualan_UMKM_Studi_pada_Brand_Om_Brekele_Chips_"><img alt="Research paper thumbnail of Usulan Strategi Marketing dalam Upaya Meningkatkan Penjualan UMKM (Studi pada Brand Om Brekele Chips)" class="work-thumbnail" src="https://attachments.academia-assets.com/94234576/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760936/Usulan_Strategi_Marketing_dalam_Upaya_Meningkatkan_Penjualan_UMKM_Studi_pada_Brand_Om_Brekele_Chips_">Usulan Strategi Marketing dalam Upaya Meningkatkan Penjualan UMKM (Studi pada Brand Om Brekele Chips)</a></div><div class="wp-workCard_item"><span>JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA</span><span>, 2022</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated"> ABSTRAK Tujuan penelitian – penelitian ini memiliki maksud untuk menganalisis rekomendasi strate...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden"> ABSTRAK Tujuan penelitian – penelitian ini memiliki maksud untuk menganalisis rekomendasi strategi marketing yang sesuai dengan perusahaan, sehingga dapat meningkatkan penjualan secara efektif serta mencapai target yang telah ditetapkan perusahaan. Desain/Metodologi/Pendekatan – Penelitian ini memanfaatkan metode penelitian kualitatif dengan desain penelitian desktiptif kualitatif, ialah metode penelitian yang menggunakan informasi kualitatif serta dijabarkan secara deskriptif. Teknik penghimpunan data yang dipakai terhadap penelitian ini adalah data primer dan sekunder. Temuan – Hasil analisis yang dilakukan memberikan rekomendasi pada strategi marketing Om Brekele Chips, yaitu melakukan kolaborasi bisnis dengan perusahaan atau influencer yang memiliki kategori produk berbeda serta telah memiliki pasar yang cukup luas. Keterbatasan penelitian – pada penelitian ini, terdapat keterbatasan pada data penjualan makanan ringan yang tidak sesuai dengan kategori pada perhitungan, data yan...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="fc19e97994a79ccb9a7d32748289699c" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234576,"asset_id":90760936,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234576/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760936"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760936"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760936; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760936]").text(description); $(".js-view-count[data-work-id=90760936]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760936; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760936']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760936, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "fc19e97994a79ccb9a7d32748289699c" } } $('.js-work-strip[data-work-id=90760936]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760936,"title":"Usulan Strategi Marketing dalam Upaya Meningkatkan Penjualan UMKM (Studi pada Brand Om Brekele Chips)","translated_title":"","metadata":{"abstract":" ABSTRAK Tujuan penelitian – penelitian ini memiliki maksud untuk menganalisis rekomendasi strategi marketing yang sesuai dengan perusahaan, sehingga dapat meningkatkan penjualan secara efektif serta mencapai target yang telah ditetapkan perusahaan. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760921"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760921/Analisis_Negosiasi_Bisnis_Perusahaan_Trading_dengan_Pengepul_Kopi_Toraja_Studi_Pada_PT_Danapati_Prakasa_Sentosa_"><img alt="Research paper thumbnail of Analisis Negosiasi Bisnis Perusahaan Trading dengan Pengepul Kopi Toraja (Studi Pada PT. Danapati Prakasa Sentosa)" class="work-thumbnail" src="https://attachments.academia-assets.com/94234562/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760921/Analisis_Negosiasi_Bisnis_Perusahaan_Trading_dengan_Pengepul_Kopi_Toraja_Studi_Pada_PT_Danapati_Prakasa_Sentosa_">Analisis Negosiasi Bisnis Perusahaan Trading dengan Pengepul Kopi Toraja (Studi Pada PT. Danapati Prakasa Sentosa)</a></div><div class="wp-workCard_item"><span>JURNAL BISNIS STRATEGI</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">This research has a title, namely Analysis of Trading Company Business Negotiations with Toraja C...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">This research has a title, namely Analysis of Trading Company Business Negotiations with Toraja Coffee Collector (Study at PT. Danapati Prakasa Sentosa). Aims to analyze business negotiations that occur between trading companies, namely PT. Danapati Prakasa Sentosa with Toraja Coffee Collector. The research method used is descriptive analytical research method with a qualitative approach. The results of the study were found that PT. Danapati Prakasa Sentosa and Toraja Coffee Collector agree to share profits or mutually benefit. In the discussion, the stages of the negotiation process carried out between PT. Danpati Prakasa Sentosa and Toraja Coffee Collectors, namely planning, preparation, information gathering, information use, bidding process and the last is bidding closing. In addition, the chosen negotiation strategy is an integrative strategy type, with the understanding that they are both oriented to gain mutual benefits.</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="d10c7ae5e58c65e02348362ac3109475" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234562,"asset_id":90760921,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234562/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760921"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760921"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760921; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760921]").text(description); $(".js-view-count[data-work-id=90760921]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760921; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760921']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760921, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "d10c7ae5e58c65e02348362ac3109475" } } $('.js-work-strip[data-work-id=90760921]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760921,"title":"Analisis Negosiasi Bisnis Perusahaan Trading dengan Pengepul Kopi Toraja (Studi Pada PT. 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In addition, the chosen negotiation strategy is an integrative strategy type, with the understanding that they are both oriented to gain mutual benefits.","publisher":"Institute of Research and Community Services Diponegoro University (LPPM UNDIP)","publication_date":{"day":null,"month":null,"year":2021,"errors":{}},"publication_name":"JURNAL BISNIS STRATEGI"},"translated_abstract":"This research has a title, namely Analysis of Trading Company Business Negotiations with Toraja Coffee Collector (Study at PT. Danapati Prakasa Sentosa). Aims to analyze business negotiations that occur between trading companies, namely PT. Danapati Prakasa Sentosa with Toraja Coffee Collector. The research method used is descriptive analytical research method with a qualitative approach. The results of the study were found that PT. Danapati Prakasa Sentosa and Toraja Coffee Collector agree to share profits or mutually benefit. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760918"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760918/Pengaruh_Social_Media_Marketing_terhadap_Brand_Image_My_Pangandaran_Tour_and_Travel"><img alt="Research paper thumbnail of Pengaruh Social Media Marketing terhadap Brand Image My Pangandaran Tour and Travel" class="work-thumbnail" src="https://attachments.academia-assets.com/94234560/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760918/Pengaruh_Social_Media_Marketing_terhadap_Brand_Image_My_Pangandaran_Tour_and_Travel">Pengaruh Social Media Marketing terhadap Brand Image My Pangandaran Tour and Travel</a></div><div class="wp-workCard_item"><span>Jurnal Ilmu Manajemen</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Tour & Travel Agent is an old type of business that can still maintain its potential as a busines...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Tour & Travel Agent is an old type of business that can still maintain its potential as a business opportunity every year. This is due to the use of the internet, thus presenting the online travel market. One of the travel agency businesses that use the internet, especially social media, as a marketing medium to build a company brand image is MyPangandaran. However, the growth of followers on the @mypangandarantours Instagram account is relatively slow, and the level of follower engagement is still low. This study aims to find out how MyPangandaran grows a positive brand image for followers of their Instagram account, @mypangandarantours. In addition, to see the influence that social media has had on followers of brand images on their Instagram accounts. The method used in this research is quantitative with the type of associative survey research. The data technique uses analysis from observations, literature studies, interviews and questionnaires. The sample in this study was 96 fo...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="bfc02881f3d6c534d9419c8ddd065ea4" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234560,"asset_id":90760918,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234560/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760918"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760918"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760918; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760918]").text(description); $(".js-view-count[data-work-id=90760918]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760918; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760918']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760918, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "bfc02881f3d6c534d9419c8ddd065ea4" } } $('.js-work-strip[data-work-id=90760918]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760918,"title":"Pengaruh Social Media Marketing terhadap Brand Image My Pangandaran Tour and Travel","translated_title":"","metadata":{"abstract":"Tour \u0026 Travel Agent is an old type of business that can still maintain its potential as a business opportunity every year. 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The sample in this study was 96 fo...","publisher":"Universitas Negeri Surabaya","publication_date":{"day":null,"month":null,"year":2021,"errors":{}},"publication_name":"Jurnal Ilmu Manajemen"},"translated_abstract":"Tour \u0026 Travel Agent is an old type of business that can still maintain its potential as a business opportunity every year. This is due to the use of the internet, thus presenting the online travel market. One of the travel agency businesses that use the internet, especially social media, as a marketing medium to build a company brand image is MyPangandaran. However, the growth of followers on the @mypangandarantours Instagram account is relatively slow, and the level of follower engagement is still low. This study aims to find out how MyPangandaran grows a positive brand image for followers of their Instagram account, @mypangandarantours. In addition, to see the influence that social media has had on followers of brand images on their Instagram accounts. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760915"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760915/Analisis_Sumber_Daya_Internal_Guna_Membangun_Strategi_Pemasaran_Untuk_Meningkatkan_Minat_Beli"><img alt="Research paper thumbnail of Analisis Sumber Daya Internal Guna Membangun Strategi Pemasaran Untuk Meningkatkan Minat Beli" class="work-thumbnail" src="https://attachments.academia-assets.com/94234558/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760915/Analisis_Sumber_Daya_Internal_Guna_Membangun_Strategi_Pemasaran_Untuk_Meningkatkan_Minat_Beli">Analisis Sumber Daya Internal Guna Membangun Strategi Pemasaran Untuk Meningkatkan Minat Beli</a></div><div class="wp-workCard_item"><span>JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi)</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsum...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsumen Brekele Chips dan mengusulkan strategi pemasaran yang tepat untuk dapat Brekele Chips terapkan guna meningkatkan minat beli konsumennya. Penelitian ini menggunakan metode kuantitatif dan kualitatif deskriptif. Sampel pada penelitian ini berjumlah 123 penduduk Jawa Barat pada kelompok usia remaja yang diperoleh melalui teknik purposive sampling. Jenis data yang digunakan yaitu data primer yang diperoleh dari wawancara mendalam dengan Brekele Chips dan penyebaran kuesioner ke sampel penelitian. Metode analisis data menggunakan analisis internal based resources, analisis valuable, rare, costly to imitate, dan non-substitutable, analisis sustainable competitive advantage, dan analisis strengths, weakness, opportunities, dan threats. Berdasarkan analisis sumber daya internal yang dimiliki, hasil menunjukkan bahwa Brekele Chips dapat menerapkan suatu strategi pemasaran untuk meningkatkan mi...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="5688ae8d0c48614b775ed460012e1539" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234558,"asset_id":90760915,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234558/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760915"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760915"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760915; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760915]").text(description); $(".js-view-count[data-work-id=90760915]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760915; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760915']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760915, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "5688ae8d0c48614b775ed460012e1539" } } $('.js-work-strip[data-work-id=90760915]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760915,"title":"Analisis Sumber Daya Internal Guna Membangun Strategi Pemasaran Untuk Meningkatkan Minat Beli","translated_title":"","metadata":{"abstract":"ABSTRAKTujuan penelitian ini adalah untuk menganalisis faktor yang mempengaruhi minat beli konsumen Brekele Chips dan mengusulkan strategi pemasaran yang tepat untuk dapat Brekele Chips terapkan guna meningkatkan minat beli konsumennya. 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$(this).data('initialized', true); } }); $a.trackClickSource(".js-work-strip-work-link", "profile_work_strip") }); </script> <div class="js-work-strip profile--work_container" data-work-id="90760911"><div class="profile--work_thumbnail hidden-xs"><a class="js-work-strip-work-link" data-click-track="profile-work-strip-thumbnail" href="https://www.academia.edu/90760911/Pemetaan_Sosiologis_Desa_Cintaratu_Kabupaten_Pangandaran"><img alt="Research paper thumbnail of Pemetaan Sosiologis Desa Cintaratu Kabupaten Pangandaran" class="work-thumbnail" src="https://attachments.academia-assets.com/94234552/thumbnails/1.jpg" /></a></div><div class="wp-workCard wp-workCard_itemContainer"><div class="wp-workCard_item wp-workCard--title"><a class="js-work-strip-work-link text-gray-darker" data-click-track="profile-work-strip-title" href="https://www.academia.edu/90760911/Pemetaan_Sosiologis_Desa_Cintaratu_Kabupaten_Pangandaran">Pemetaan Sosiologis Desa Cintaratu Kabupaten Pangandaran</a></div><div class="wp-workCard_item"><span>Kumawula: Jurnal Pengabdian Kepada Masyarakat</span><span>, 2021</span></div><div class="wp-workCard_item"><span class="js-work-more-abstract-truncated">Desa Cintaratu merupakan salah satu desa yang memiliki posisi cukup strategis di wilayah Kabupate...</span><a class="js-work-more-abstract" data-broccoli-component="work_strip.more_abstract" data-click-track="profile-work-strip-more-abstract" href="javascript:;"><span> more </span><span><i class="fa fa-caret-down"></i></span></a><span class="js-work-more-abstract-untruncated hidden">Desa Cintaratu merupakan salah satu desa yang memiliki posisi cukup strategis di wilayah Kabupaten Pangandaran. Selain lokasinya yang relatif lebih aman dari potensi bencana tsunami, juga mungkin saja memiliki potensi tersembunyi yang perlu diteliti. Aspek sosiologi desa merupakan salah satu aspek data yang perlu diketahui untuk memetakan potensi yang ada di wilayah Desa Cintaratu untuk pembangunan jangka panjang. Dengan adanya pemetaan sosiologi desa diharapkan keterkaitan antara lembaga dan masyarakat dapat diketahui dengan jelas sehingga dapat memberikan masukan yang baik terkait rencana pembangunannya. Pendekatan Participatory Rural Appraisal digunakan sebagai basis pengumpulan informasi. Hasil penelitian menunjukkan bahwa terdapat beberapa lembaga yang memiliki kedudukan sangat strategis dan manfaat yang dirasakan secara langsung oleh masyarakat seperti BPD, Posyandu, Poskesdes,dan MUI, namun juga terdapat beberapa lembaga yang masih kurang dirasakan keberadaan maupun manfaatny...</span></div><div class="wp-workCard_item wp-workCard--actions"><span class="work-strip-bookmark-button-container"></span><a id="73ab5bbe204c70aad8e3620151c56ddd" class="wp-workCard--action" rel="nofollow" data-click-track="profile-work-strip-download" data-download="{"attachment_id":94234552,"asset_id":90760911,"asset_type":"Work","button_location":"profile"}" href="https://www.academia.edu/attachments/94234552/download_file?st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&st=MTczMjQ0ODg1NSw4LjIyMi4yMDguMTQ2&s=profile"><span><i class="fa fa-arrow-down"></i></span><span>Download</span></a><span class="wp-workCard--action visible-if-viewed-by-owner inline-block" style="display: none;"><span class="js-profile-work-strip-edit-button-wrapper profile-work-strip-edit-button-wrapper" data-work-id="90760911"><a class="js-profile-work-strip-edit-button" tabindex="0"><span><i class="fa fa-pencil"></i></span><span>Edit</span></a></span></span><span id="work-strip-rankings-button-container"></span></div><div class="wp-workCard_item wp-workCard--stats"><span><span><span class="js-view-count view-count u-mr2x" data-work-id="90760911"><i class="fa fa-spinner fa-spin"></i></span><script>$(function () { var workId = 90760911; window.Academia.workViewCountsFetcher.queue(workId, function (count) { var description = window.$h.commaizeInt(count) + " " + window.$h.pluralize(count, 'View'); $(".js-view-count[data-work-id=90760911]").text(description); $(".js-view-count[data-work-id=90760911]").attr('title', description).tooltip(); }); });</script></span></span><span><span class="percentile-widget hidden"><span class="u-mr2x work-percentile"></span></span><script>$(function () { var workId = 90760911; window.Academia.workPercentilesFetcher.queue(workId, function (percentileText) { var container = $(".js-work-strip[data-work-id='90760911']"); container.find('.work-percentile').text(percentileText.charAt(0).toUpperCase() + percentileText.slice(1)); container.find('.percentile-widget').show(); container.find('.percentile-widget').removeClass('hidden'); }); });</script></span><span><script>$(function() { new Works.PaperRankView({ workId: 90760911, container: "", }); });</script></span></div><div id="work-strip-premium-row-container"></div></div></div><script> require.config({ waitSeconds: 90 })(["https://a.academia-assets.com/assets/wow_profile-f77ea15d77ce96025a6048a514272ad8becbad23c641fc2b3bd6e24ca6ff1932.js","https://a.academia-assets.com/assets/work_edit-ad038b8c047c1a8d4fa01b402d530ff93c45fee2137a149a4a5398bc8ad67560.js"], function() { // from javascript_helper.rb var dispatcherData = {} if (true){ window.WowProfile.dispatcher = window.WowProfile.dispatcher || _.clone(Backbone.Events); dispatcherData = { dispatcher: window.WowProfile.dispatcher, downloadLinkId: "73ab5bbe204c70aad8e3620151c56ddd" } } $('.js-work-strip[data-work-id=90760911]').each(function() { if (!$(this).data('initialized')) { new WowProfile.WorkStripView({ el: this, workJSON: {"id":90760911,"title":"Pemetaan Sosiologis Desa Cintaratu Kabupaten Pangandaran","translated_title":"","metadata":{"abstract":"Desa Cintaratu merupakan salah satu desa yang memiliki posisi cukup strategis di wilayah Kabupaten Pangandaran. Selain lokasinya yang relatif lebih aman dari potensi bencana tsunami, juga mungkin saja memiliki potensi tersembunyi yang perlu diteliti. Aspek sosiologi desa merupakan salah satu aspek data yang perlu diketahui untuk memetakan potensi yang ada di wilayah Desa Cintaratu untuk pembangunan jangka panjang. Dengan adanya pemetaan sosiologi desa diharapkan keterkaitan antara lembaga dan masyarakat dapat diketahui dengan jelas sehingga dapat memberikan masukan yang baik terkait rencana pembangunannya. Pendekatan Participatory Rural Appraisal digunakan sebagai basis pengumpulan informasi. Hasil penelitian menunjukkan bahwa terdapat beberapa lembaga yang memiliki kedudukan sangat strategis dan manfaat yang dirasakan secara langsung oleh masyarakat seperti BPD, Posyandu, Poskesdes,dan MUI, namun juga terdapat beberapa lembaga yang masih kurang dirasakan keberadaan maupun manfaatny...","publisher":"Universitas Padjadjaran","publication_date":{"day":null,"month":null,"year":2021,"errors":{}},"publication_name":"Kumawula: Jurnal Pengabdian Kepada Masyarakat"},"translated_abstract":"Desa Cintaratu merupakan salah satu desa yang memiliki posisi cukup strategis di wilayah Kabupaten Pangandaran. Selain lokasinya yang relatif lebih aman dari potensi bencana tsunami, juga mungkin saja memiliki potensi tersembunyi yang perlu diteliti. Aspek sosiologi desa merupakan salah satu aspek data yang perlu diketahui untuk memetakan potensi yang ada di wilayah Desa Cintaratu untuk pembangunan jangka panjang. Dengan adanya pemetaan sosiologi desa diharapkan keterkaitan antara lembaga dan masyarakat dapat diketahui dengan jelas sehingga dapat memberikan masukan yang baik terkait rencana pembangunannya. Pendekatan Participatory Rural Appraisal digunakan sebagai basis pengumpulan informasi. 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