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class="Breadcrumbs_link__IeYEQ" aria-current="false" href="/customers">Customer stories</a></li><li class="Breadcrumbs_listItem__e_z5z"><a class="Breadcrumbs_link__IeYEQ" aria-current="false" href="/customers/rich-brilliant-willing">Rich Brilliant Willing</a></li></ol></nav><h1 class="page-heading-lg mb-32 text-balance">Endlessly configurable lights powered by <strong>APIs & microservices</strong></h1><div class="mb-32 grid h-[460px] overflow-hidden rounded-lg bg-black"><img alt="" loading="lazy" width="2880" height="1920" decoding="async" data-nimg="1" class="col-start-1 row-start-1 h-full w-full overflow-hidden rounded-lg object-cover object-center opacity-60 [mask-image:linear-gradient(0deg,rgba(0,0,0,0)0%,rgba(0,0,0,1)50%)]" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/53c786c49d758c83834ab6225f08048022ccf8f7-2880x1920.png?w=3840&q=75&fit=clip&auto=format 1x" src="https://cdn.sanity.io/images/3do82whm/next/53c786c49d758c83834ab6225f08048022ccf8f7-2880x1920.png?w=3840&q=75&fit=clip&auto=format"/><div class="z-10 col-start-1 row-start-1 flex flex-col justify-between p-24"><img alt="Logo: Rich Brilliant Willing" loading="lazy" width="146" height="168" decoding="async" data-nimg="1" class="max-h-[5em] max-w-[9em] object-contain object-left-top [filter:grayscale(1)_invert(1)_brightness(1.1)]" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/d0f0354f9738e73023d383cd8c465b8f803cf0c7-146x168.svg?w=256&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/d0f0354f9738e73023d383cd8c465b8f803cf0c7-146x168.svg?w=384&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/d0f0354f9738e73023d383cd8c465b8f803cf0c7-146x168.svg?w=384&q=75&fit=clip&auto=format"/><ul class="flex flex-col gap-16 sm:flex-row md:gap-x-48 lg:gap-x-96"><li><div class="page-heading-sm text-white">100,000</div><div class="text-details-md text-gray-300">Site pages</div></li><li><div class="page-heading-sm text-white">750,000+</div><div class="text-details-md text-gray-300">SKUs</div></li><li><div class="page-heading-sm text-white">50+</div><div class="text-details-md text-gray-300">Employees</div></li></ul></div></div><div class="mb-48 flex flex-wrap justify-between gap-24 border-b border-border-subtle pb-24"><p class="text-lede grow basis-[20em] text-balance">With Sanity and Engine Digital, Rich Brilliant Willing transformed their B2B e-commerce experience and empowered clients to configure products to their needs from over 75,000 combinations of fixture, finish, voltage, and color temperature.</p><ul class="flex gap-8 [&_svg]:h-auto [&_svg]:w-[15px]"><li><a href="https://twitter.com/intent/tweet?text=https://www.sanity.io/customers/rich-brilliant-willing" aria-label="Share this page on X (Twitter)" class="flex aspect-square w-[45px] items-center justify-center rounded-full border 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class="top-[100px] flex grow basis-[15em] flex-col gap-24 lg:sticky"><div class="flex flex-col gap-32 rounded-md border border-border-subtle bg-bg-dim p-16"><img alt="Logo: Rich Brilliant Willing" loading="lazy" width="146" height="168" decoding="async" data-nimg="1" class="max-h-[3em] max-w-[7em] object-contain object-left-top grayscale @dark:[filter:grayscale(1)_invert(1)_brightness(1.1)]" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/d0f0354f9738e73023d383cd8c465b8f803cf0c7-146x168.svg?w=256&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/d0f0354f9738e73023d383cd8c465b8f803cf0c7-146x168.svg?w=384&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/d0f0354f9738e73023d383cd8c465b8f803cf0c7-146x168.svg?w=384&q=75&fit=clip&auto=format"/><dl class="gap-40 sm:columns-2 lg:columns-1 [&_dd+dt]:mt-32 [&_dd]:mt-12"><dt class="label-md text-fg-dim">Industry</dt><dd class="text-details-md"><ul><li>Manufacturing</li><li>Retail</li></ul></dd><dt class="label-md text-fg-dim">Use case</dt><dd class="text-details-md">Structured content platform, product data store, page builder, and integration layer for rbw.com.</dd><dt class="label-md text-fg-dim">Integrations</dt><dd class="text-details-md"><ul class="[&_>li+li]:mt-12"><li class="flex gap-6"><img alt="" loading="lazy" width="101" height="101" decoding="async" data-nimg="1" class="max-w-16" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/dc675ad566d5454dcd4120bd3b9b0f9dde0a483f-101x101.svg?w=128&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/dc675ad566d5454dcd4120bd3b9b0f9dde0a483f-101x101.svg?w=256&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/dc675ad566d5454dcd4120bd3b9b0f9dde0a483f-101x101.svg?w=256&q=75&fit=clip&auto=format"/>Gatsby</li><li class="flex gap-6"><img alt="" loading="lazy" width="234" height="256" decoding="async" data-nimg="1" class="max-w-16" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/2b5cdeb785ea40e7b40722aa6357b3dfd328f0b4-234x256.jpg?w=256&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/2b5cdeb785ea40e7b40722aa6357b3dfd328f0b4-234x256.jpg?w=640&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/2b5cdeb785ea40e7b40722aa6357b3dfd328f0b4-234x256.jpg?w=640&q=75&fit=clip&auto=format"/>Snipcart</li><li class="flex gap-6"><img alt="" loading="lazy" width="501" height="501" decoding="async" data-nimg="1" class="max-w-16" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/1bc48a0fe064b976a2da7b24d69834e0cf80806f-501x501.svg?w=640&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/1bc48a0fe064b976a2da7b24d69834e0cf80806f-501x501.svg?w=1080&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/1bc48a0fe064b976a2da7b24d69834e0cf80806f-501x501.svg?w=1080&q=75&fit=clip&auto=format"/>Algolia</li><li class="flex gap-6"><img alt="" loading="lazy" width="180" height="180" decoding="async" data-nimg="1" class="max-w-16" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/73df322bf1946842d642fb74369bdc2dfd0fb982-180x180.png?w=256&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/73df322bf1946842d642fb74369bdc2dfd0fb982-180x180.png?w=384&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/73df322bf1946842d642fb74369bdc2dfd0fb982-180x180.png?w=384&q=75&fit=clip&auto=format"/>Firebase</li><li class="flex gap-6"><img alt="" loading="lazy" width="27" height="27" decoding="async" data-nimg="1" class="max-w-16" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/231a5ce9c2ba8bcc786beb8d7228c8aefe2b07a4-27x27.svg?w=32&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/231a5ce9c2ba8bcc786beb8d7228c8aefe2b07a4-27x27.svg?w=64&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/231a5ce9c2ba8bcc786beb8d7228c8aefe2b07a4-27x27.svg?w=64&q=75&fit=clip&auto=format"/>Netsuite</li><li class="flex gap-6"><img alt="" loading="lazy" width="364" height="364" decoding="async" data-nimg="1" class="max-w-16" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/9727dddf86c057eb0384b027d722e2a98a121734-364x364.jpg?w=384&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/9727dddf86c057eb0384b027d722e2a98a121734-364x364.jpg?w=750&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/9727dddf86c057eb0384b027d722e2a98a121734-364x364.jpg?w=750&q=75&fit=clip&auto=format"/>Zendesk</li><li class="flex gap-6"><img alt="" loading="lazy" width="304" height="304" decoding="async" data-nimg="1" class="max-w-16" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/6de0c249e84b2641b3cd9f6181bfeb4ade18ab52-304x304.svg?w=384&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/6de0c249e84b2641b3cd9f6181bfeb4ade18ab52-304x304.svg?w=640&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/6de0c249e84b2641b3cd9f6181bfeb4ade18ab52-304x304.svg?w=640&q=75&fit=clip&auto=format"/>AWS</li></ul></dd><dt class="label-md text-fg-dim">Applications</dt><dd class="text-details-md"><ul class="[&_>li+li]:mt-6"><li>Content management</li><li>Page building</li><li>Product Inventory Management (PIM)</li></ul></dd></dl></div><div class="flex flex-col gap-12 pl-16"><p class="text-details-md">See how Sanity can work for you</p><a class="Button_button__AYWm3" data-size="md" data-fill="solid" data-color="primary" href="/contact/sales?ref=customerstory-rich-brilliant-willing">Book a demo</a></div></aside><section class="text-prose grid grow-[5] basis-[30em] grid-cols-[min(53ch,100%)_1fr] py-16 md:px-16 [&_>*+*]:mt-[1rem] [&_>*+h2]:mt-[5rem] [&_>*+h3]:mt-48 [&_>*]:col-start-1"><h3 class="component-heading-md">Key benefits</h3><p><strong>E-commerce products built on the fly</strong></p><p>Extensive product variation was made possible by adding customer-generated combinations of product part codes to data attributes in the site’s HTML. Snipcart built shoppable products from these Sanity-hosted attributes in real-time. This lets RBW focus on the creative work of how product parts combine, instead of spending time maintaining unique records for every variation.</p><p><strong>Time-saving automations</strong></p><p>In the past RBW had to manually add new client contacts to their Netsuite ERP, and create product specification sheets manually with InDesign. By unifying product and marketing data in Sanity, they were able to automate ERP onboarding for new website accounts, and generate on-demand PDF product sheets in real-time based on their customer’s preferences.</p><figure class="col-span-full !mt-48 lg:-ml-16"><img alt="An illustration of Rich Brilliant Willing's tech stack" loading="lazy" width="3472" height="3312" decoding="async" data-nimg="1" class="rounded-md border border-border-hairline" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/a67f7406e401221fca3c4a5c2e3635a7953e6ec7-3472x3312.png?w=3840&q=75&fit=clip&auto=format 1x" src="https://cdn.sanity.io/images/3do82whm/next/a67f7406e401221fca3c4a5c2e3635a7953e6ec7-3472x3312.png?w=3840&q=75&fit=clip&auto=format"/></figure><p><strong>Data preprocessing for faster build times</strong></p><p>RBW’s product configurator contained so many variations it made build times on their JAMstack site slower than they wanted. They fixed this by connecting their own middleware with Sanity to preprocess product data in readiness for static site generation. This delivered the build times they needed without compromising source data.</p><div class="!mb-16 !mt-32 lg:-ml-16"><div class="w-full @container"><blockquote class="relative grid h-full grid-rows-[minmax(72px,auto)_1fr_auto] gap-24 rounded-md border border-border-subtle p-16 text-fg-base shadow-2 @md:grid-cols-[1fr_112px] @md:grid-rows-[auto] @md:rounded-lg @md:p-24 @md:shadow-3 @lg:p-32 @2xl:grid-cols-[1fr_224px] @2xl:gap-48"><svg viewBox="0 0 112 72" class="col-start-1 row-start-1 h-auto w-[112px] justify-self-end fill-bg-dim @md:col-start-2 @2xl:w-[224px]" aria-hidden="true"><use href="/_next/static/media/right-double-quotation-mark.0c7ad3c8.svg#symbol"></use></svg><div class="@2xl:max-w-[79ch] @md:row-start-1"><p class="text-pretty text-quote-sm @2xl:text-quote-lg">Sanity handled all our data and uptime requirements without involving us in ops and servers. Its flexibility let us work in an agile way: changing our data model on the fly as we discovered more about the project’s needs.</p></div><footer class="self-center"><div class="flex items-start items-center gap-8 @lg:gap-12"><span class="h-40 w-40 shrink-0 overflow-hidden rounded-full bg-gradient-to-br from-cyan-200 via-white to-red-200 @lg:h-64 @lg:w-64"><img alt="A portrait of Joe Prisk" loading="lazy" width="800" height="800" decoding="async" data-nimg="1" class="h-full w-full object-cover mix-blend-multiply grayscale" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/jpeg;base64,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")" srcSet="https://cdn.sanity.io/images/3do82whm/next/631a2290ccfdbab7691b4d752525d8fa9d6fec8e-800x800.jpg?w=828&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/631a2290ccfdbab7691b4d752525d8fa9d6fec8e-800x800.jpg?w=1920&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/631a2290ccfdbab7691b4d752525d8fa9d6fec8e-800x800.jpg?w=1920&q=75&fit=clip&auto=format"/></span><div class="text-details-md flex flex-col @lg:text-details-lg"><div class="font-semibold">Joe Prisk</div><div class="text-fg-dim">Frontend Engineer @ enginedigital</div></div></div></footer><a class="@md:row-start-3 LinkCTA_linkCta__Kpr0V" data-arrow-direction="right" data-arrow-position="right" data-size="md" href="https://www.sanity.io/case-studies/rich-brilliant-willing">Read case study<span class="LinkCTA_arrow__u9fQ1"><span class="LinkCTA_icon__gZJlH">→</span></span></a></blockquote></div></div><h3 class="component-heading-md">About the customer</h3><p>Rich Brilliant Willing is an award-winning lighting design and manufacturing B-corporation headquartered in Brooklyn, New York. Their products illuminate many of the world’s leading hotels, restaurants, and Fortune 500 companies. They manufacture locally using the highest standards in materials, craftsmanship, and social-environmental accountability. They partnered with <a href="https://enginedigital.com/">Engine Digital</a> to bring this experience to market.</p></section></article><section id="962a6c5cf250" class="container-x scroll-mt-64 bg-background-neutral text-foreground-primary mt-96 mb-96 lg:mt-128 lg:mb-128 scroll-mt-96"><h2 class="page-heading-md mb-24 text-pretty md:max-w-cols-8">Related customer stories</h2><ul class="mt-32 grid grid-cols-[repeat(auto-fit,minmax(16em,1fr))] gap-24"><li class="h-full"><a class="group flex w-full flex-col overflow-hidden rounded-lg border border-border-subtle bg-black outline-2 outline-offset-2 h-full" href="/customers/att"><div class="grid w-full place-items-center overflow-hidden [&_*]:col-start-1 [&_*]:row-start-1 aspect-[2/1] md:aspect-square"><img alt="" loading="lazy" width="1125" height="1031" decoding="async" data-nimg="1" class="h-full w-full overflow-hidden object-cover object-center opacity-40 transition-all duration-300 [mask-image:linear-gradient(0deg,rgba(0,0,0,0)0%,rgba(0,0,0,1)50%)] group-hover:scale-105 group-hover:opacity-50 group-focus:scale-105 group-focus:opacity-50" style="color:transparent;object-position:54.81214887640444% 31.33505930768856%;background-size:cover;background-position:54.81214887640444% 31.33505930768856%;background-repeat:no-repeat;background-image:url("data:image/png;base64,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")" sizes="(max-width: 960px) 450px, 300px" srcSet="https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=16&q=75&fit=clip&auto=format 16w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=32&q=75&fit=clip&auto=format 32w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=48&q=75&fit=clip&auto=format 48w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=64&q=75&fit=clip&auto=format 64w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=96&q=75&fit=clip&auto=format 96w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=128&q=75&fit=clip&auto=format 128w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=256&q=75&fit=clip&auto=format 256w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=384&q=75&fit=clip&auto=format 384w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=640&q=75&fit=clip&auto=format 640w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=750&q=75&fit=clip&auto=format 750w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=828&q=75&fit=clip&auto=format 828w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=1080&q=75&fit=clip&auto=format 1080w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=1200&q=75&fit=clip&auto=format 1200w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=1920&q=75&fit=clip&auto=format 1920w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=2048&q=75&fit=clip&auto=format 2048w, https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=3840&q=75&fit=clip&auto=format 3840w" src="https://cdn.sanity.io/images/3do82whm/next/ae13ca84cbae3ac740f888e3d67744323eb1855d-1125x1031.png?w=3840&q=75&fit=clip&auto=format"/><img alt="AT&T" loading="lazy" width="400" height="165" decoding="async" data-nimg="1" class="max-h-[5em] max-w-[70%] object-contain [filter:grayscale(1)_invert(1)_brightness(3)]" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/999d6a67d40c180ff406698bc5560460eb4218d3-400x165.svg?w=640&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/999d6a67d40c180ff406698bc5560460eb4218d3-400x165.svg?w=828&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/999d6a67d40c180ff406698bc5560460eb4218d3-400x165.svg?w=828&q=75&fit=clip&auto=format"/></div><p class="component-heading-sm p-16 text-fg-inverse-dim dark:text-fg-dim">Digital transformation <strong class="font-semibold text-fg-inverse-strong dark:text-fg-strong">with structured content</strong></p></a></li><li class="h-full"><a class="group flex w-full flex-col overflow-hidden rounded-lg border border-border-subtle bg-black outline-2 outline-offset-2 h-full" href="/customers/tecovas"><div class="grid w-full place-items-center overflow-hidden [&_*]:col-start-1 [&_*]:row-start-1 aspect-[2/1] md:aspect-square"><img alt="" loading="lazy" width="1919" height="1080" decoding="async" data-nimg="1" class="h-full w-full overflow-hidden object-cover object-center opacity-40 transition-all duration-300 [mask-image:linear-gradient(0deg,rgba(0,0,0,0)0%,rgba(0,0,0,1)50%)] group-hover:scale-105 group-hover:opacity-50 group-focus:scale-105 group-focus:opacity-50" style="color:transparent;object-position:39.5814654630472% 36.85613862384384%;background-size:cover;background-position:39.5814654630472% 36.85613862384384%;background-repeat:no-repeat;background-image:url("data:image/png;base64,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")" sizes="(max-width: 960px) 450px, 300px" srcSet="https://cdn.sanity.io/images/3do82whm/next/9610a84d1d1504098af806a04461e3e0375a5769-1919x1080.png?w=16&q=75&fit=clip&auto=format 16w, https://cdn.sanity.io/images/3do82whm/next/9610a84d1d1504098af806a04461e3e0375a5769-1919x1080.png?w=32&q=75&fit=clip&auto=format 32w, https://cdn.sanity.io/images/3do82whm/next/9610a84d1d1504098af806a04461e3e0375a5769-1919x1080.png?w=48&q=75&fit=clip&auto=format 48w, https://cdn.sanity.io/images/3do82whm/next/9610a84d1d1504098af806a04461e3e0375a5769-1919x1080.png?w=64&q=75&fit=clip&auto=format 64w, https://cdn.sanity.io/images/3do82whm/next/9610a84d1d1504098af806a04461e3e0375a5769-1919x1080.png?w=96&q=75&fit=clip&auto=format 96w, https://cdn.sanity.io/images/3do82whm/next/9610a84d1d1504098af806a04461e3e0375a5769-1919x1080.png?w=128&q=75&fit=clip&auto=format 128w, https://cdn.sanity.io/images/3do82whm/next/9610a84d1d1504098af806a04461e3e0375a5769-1919x1080.png?w=256&q=75&fit=clip&auto=format 256w, 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https://cdn.sanity.io/images/3do82whm/next/9610a84d1d1504098af806a04461e3e0375a5769-1919x1080.png?w=2048&q=75&fit=clip&auto=format 2048w, https://cdn.sanity.io/images/3do82whm/next/9610a84d1d1504098af806a04461e3e0375a5769-1919x1080.png?w=3840&q=75&fit=clip&auto=format 3840w" src="https://cdn.sanity.io/images/3do82whm/next/9610a84d1d1504098af806a04461e3e0375a5769-1919x1080.png?w=3840&q=75&fit=clip&auto=format"/><img alt="Tecovas" loading="lazy" width="358" height="50" decoding="async" data-nimg="1" class="max-h-[5em] max-w-[70%] object-contain [filter:grayscale(1)_invert(1)_brightness(3)]" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/8db451ed9ef74f64bb66489b186893de95603d39-358x50.svg?w=384&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/8db451ed9ef74f64bb66489b186893de95603d39-358x50.svg?w=750&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/8db451ed9ef74f64bb66489b186893de95603d39-358x50.svg?w=750&q=75&fit=clip&auto=format"/></div><p class="component-heading-sm p-16 text-fg-inverse-dim dark:text-fg-dim">More collaborative teams, more intentional customer connections</p></a></li><li class="h-full"><a class="group flex w-full flex-col overflow-hidden rounded-lg border border-border-subtle bg-black outline-2 outline-offset-2 h-full" href="/customers/tata"><div class="grid w-full place-items-center overflow-hidden [&_*]:col-start-1 [&_*]:row-start-1 aspect-[2/1] md:aspect-square"><img alt="" loading="lazy" width="1920" height="1080" decoding="async" data-nimg="1" class="h-full w-full overflow-hidden object-cover object-center opacity-40 transition-all duration-300 [mask-image:linear-gradient(0deg,rgba(0,0,0,0)0%,rgba(0,0,0,1)50%)] group-hover:scale-105 group-hover:opacity-50 group-focus:scale-105 group-focus:opacity-50" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/png;base64,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")" sizes="(max-width: 960px) 450px, 300px" srcSet="https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=16&q=75&fit=clip&auto=format 16w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=32&q=75&fit=clip&auto=format 32w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=48&q=75&fit=clip&auto=format 48w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=64&q=75&fit=clip&auto=format 64w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=96&q=75&fit=clip&auto=format 96w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=128&q=75&fit=clip&auto=format 128w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=256&q=75&fit=clip&auto=format 256w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=384&q=75&fit=clip&auto=format 384w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=640&q=75&fit=clip&auto=format 640w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=750&q=75&fit=clip&auto=format 750w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=828&q=75&fit=clip&auto=format 828w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=1080&q=75&fit=clip&auto=format 1080w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=1200&q=75&fit=clip&auto=format 1200w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=1920&q=75&fit=clip&auto=format 1920w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=2048&q=75&fit=clip&auto=format 2048w, https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=3840&q=75&fit=clip&auto=format 3840w" src="https://cdn.sanity.io/images/3do82whm/next/55aae8994e84cb679108a25bf3d16a08572ef118-1920x1080.png?w=3840&q=75&fit=clip&auto=format"/><img alt="Tata Digital " loading="lazy" width="927" height="140" decoding="async" data-nimg="1" class="max-h-[5em] max-w-[70%] object-contain [filter:grayscale(1)_invert(1)_brightness(3)]" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAADCAYAAACTWi8uAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAcklEQVQImTXOvwoBABTF4c9oYpL8F1GewCQvYFQmrBiUwS7x3Lp1DKffPWc498AWF9zCK+7hHkv0MIwG6GOMSbLyLTRgjQfe+OIVffDEBlPMsAj/vjjHKsXNKqxjh1N0jM445OF/ySjLirW6g26KK2//AB5yDacBOnyCAAAAAElFTkSuQmCC")" srcSet="https://cdn.sanity.io/images/3do82whm/next/c775222cede343f88051f8755fcf191d295bd7bd-927x140.png?w=1080&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/c775222cede343f88051f8755fcf191d295bd7bd-927x140.png?w=1920&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/c775222cede343f88051f8755fcf191d295bd7bd-927x140.png?w=1920&q=75&fit=clip&auto=format"/></div><p class="component-heading-sm p-16 text-fg-inverse-dim dark:text-fg-dim">Scaling a multi-brand e-commerce mobile app<br/></p></a></li><li class="h-full"><a class="group flex w-full flex-col overflow-hidden rounded-lg border border-border-subtle bg-black outline-2 outline-offset-2 h-full" href="/customers/waterbear"><div class="grid w-full place-items-center overflow-hidden [&_*]:col-start-1 [&_*]:row-start-1 aspect-[2/1] md:aspect-square"><img alt="" loading="lazy" width="1064" height="1331" decoding="async" data-nimg="1" class="h-full w-full overflow-hidden object-cover object-center opacity-40 transition-all duration-300 [mask-image:linear-gradient(0deg,rgba(0,0,0,0)0%,rgba(0,0,0,1)50%)] group-hover:scale-105 group-hover:opacity-50 group-focus:scale-105 group-focus:opacity-50" style="color:transparent;object-position:48.94974409581323% 34.67501012678616%;background-size:cover;background-position:48.94974409581323% 34.67501012678616%;background-repeat:no-repeat;background-image:url("data:image/png;base64,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")" sizes="(max-width: 960px) 450px, 300px" srcSet="https://cdn.sanity.io/images/3do82whm/next/e846eb104585b267a7bf6ac626923c868df4632c-1064x1331.png?w=16&q=75&fit=clip&auto=format 16w, https://cdn.sanity.io/images/3do82whm/next/e846eb104585b267a7bf6ac626923c868df4632c-1064x1331.png?w=32&q=75&fit=clip&auto=format 32w, https://cdn.sanity.io/images/3do82whm/next/e846eb104585b267a7bf6ac626923c868df4632c-1064x1331.png?w=48&q=75&fit=clip&auto=format 48w, https://cdn.sanity.io/images/3do82whm/next/e846eb104585b267a7bf6ac626923c868df4632c-1064x1331.png?w=64&q=75&fit=clip&auto=format 64w, https://cdn.sanity.io/images/3do82whm/next/e846eb104585b267a7bf6ac626923c868df4632c-1064x1331.png?w=96&q=75&fit=clip&auto=format 96w, https://cdn.sanity.io/images/3do82whm/next/e846eb104585b267a7bf6ac626923c868df4632c-1064x1331.png?w=128&q=75&fit=clip&auto=format 128w, https://cdn.sanity.io/images/3do82whm/next/e846eb104585b267a7bf6ac626923c868df4632c-1064x1331.png?w=256&q=75&fit=clip&auto=format 256w, 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src="https://cdn.sanity.io/images/3do82whm/next/964c75de723c6541b07d7df1a3256ef5863937f4-130x20.svg?w=384&q=75&fit=clip&auto=format"/></div><p class="component-heading-sm p-16 text-fg-inverse-dim dark:text-fg-dim">Building a <strong class="font-semibold text-fg-inverse-strong dark:text-fg-strong">streamlined content engine</strong> with Sanity</p></a></li></ul></section><section id="9f8b562ab14d" class="bg-background-neutral text-foreground-primary mt-64 mb-64 md:mt-128 md:mb-128 scroll-mt-96" data-inverted="false"><div class="container-x gap-24"><div class="flex flex-col items-start text-left lg:max-w-cols-10"><div class="text-balance"><h2 class="page-heading-lg max-w-full text-fg-strong lg:w-cols-10">What will <em>your</em> story be?</h2></div><div class="mt-32 grid w-full gap-16 md:w-fit md:grid-cols-[auto,auto]"><a class="Button_button__AYWm3 !w-full justify-center shadow-2 lg:w-fit" data-size="lg" data-fill="solid" data-color="primary" href="/get-started">Start building for 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