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Sanity Content Lake – A fully decoupled, customizable CMS back end | Sanity
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hover:bg-bg-strong" href="/docs/how-queries-work">GROQ: Precise content querying</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/docs/block-content">Block content and Portable text</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/ai-assist">AI Assist</a></li></ul></div></div></dialog></li><li><button class="text-interactive-lg flex w-full items-center justify-between rounded-md px-12 py-16 font-semibold text-fg-base hover:bg-bg-strong">Solutions<svg class="h-21 w-21" data-icon="chevron-right" viewBox="0 0 25 25"><use href="/iconophor/sanity-icons/3.7.0/chevron-right?replace-colors=currentColor&symbol=true#icon"></use></svg></button><dialog class="MobileMenu_submenu__TticS" id="1118caffc9d5"><div class="flex flex-col gap-y-24 px-12 py-8"><div><p class="label-sm p-12 text-fg-dim">Use Cases</p><ul class="space-y-4"><li><a class="flex flex-col gap-8 rounded-md p-12 hover:bg-bg-strong" href="/solution/e-commerce"><span class="text-interactive-lg font-semibold">E-Commerce</span><span class="text-interactive-sm text-fg-dim">Richer shopping experiences</span></a></li><li><a class="flex flex-col gap-8 rounded-md p-12 hover:bg-bg-strong" href="/solution/marketing"><span class="text-interactive-lg font-semibold">Marketing sites</span><span class="text-interactive-sm text-fg-dim">Control your story</span></a></li><li><a class="flex flex-col gap-8 rounded-md p-12 hover:bg-bg-strong" href="/solution/products-services"><span class="text-interactive-lg font-semibold">Product and services</span><span class="text-interactive-sm text-fg-dim">Innovate and automate</span></a></li><li><a class="flex flex-col gap-8 rounded-md p-12 hover:bg-bg-strong" href="/solution/mobile-apps"><span class="text-interactive-lg font-semibold">Mobile apps</span><span class="text-interactive-sm text-fg-dim">Content backend for every OS</span></a></li></ul></div><div><p class="label-sm p-12 text-fg-dim">Customer stories</p><ul class="space-y-4"><li><a class="flex flex-col gap-8 rounded-md p-12 hover:bg-bg-strong" href="/customers/puma"><span class="text-interactive-lg font-semibold">Puma</span><span class="text-interactive-sm text-fg-dim">Source of truth for global market</span></a></li><li><a class="flex flex-col gap-8 rounded-md p-12 hover:bg-bg-strong" href="/customers/tata"><span class="text-interactive-lg font-semibold">Tata Digial</span><span class="text-interactive-sm text-fg-dim">Flexible editing environment</span></a></li><li><a class="flex flex-col gap-8 rounded-md p-12 hover:bg-bg-strong" href="/customers/morning-brew"><span class="text-interactive-lg font-semibold">Morning Brew</span><span class="text-interactive-sm text-fg-dim">Flexible editing environment</span></a></li><li><a class="flex flex-col gap-8 rounded-md p-12 hover:bg-bg-strong" href="/customers/aether"><span class="text-interactive-lg font-semibold">Aether</span><span class="text-interactive-sm text-fg-dim">Flexible editing environment</span></a></li></ul></div></div></dialog></li><li><button class="text-interactive-lg flex w-full items-center justify-between rounded-md px-12 py-16 font-semibold text-fg-base hover:bg-bg-strong">Developers<svg class="h-21 w-21" data-icon="chevron-right" viewBox="0 0 25 25"><use href="/iconophor/sanity-icons/3.7.0/chevron-right?replace-colors=currentColor&symbol=true#icon"></use></svg></button><dialog class="MobileMenu_submenu__TticS" id="a1fa49235a43fe2f7fd518e47de97308"><div class="flex flex-col gap-y-24 px-12 py-8"><div><p class="label-sm p-12 text-fg-dim">Learn</p><ul class="space-y-4"><li><a class="flex flex-col gap-8 rounded-md p-12 hover:bg-bg-strong" href="/docs?ref=navbar"><span class="text-interactive-lg font-semibold">Documentation</span><span class="text-interactive-sm text-fg-dim">Core concepts with examples</span></a></li><li><a class="flex flex-col gap-8 rounded-md p-12 hover:bg-bg-strong" href="/learn"><span class="text-interactive-lg font-semibold">Sanity Learn</span><span class="text-interactive-sm text-fg-dim">Courses with certification</span></a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/docs/reference">API reference</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/ui">Sanity UI</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/docs/query-cheat-sheet">GROQ cheat sheet</a></li></ul></div><div><p class="label-sm p-12 text-fg-dim">Build and share</p><ul class="space-y-4"><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/templates">Templates</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/technology-partners">Integrations</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/plugins">Tools and plugins</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/schemas">Schemas and snippets</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" target="_blank" href="https://slack.sanity.io/">Join our community</a></li></ul></div></div></dialog></li><li><button class="text-interactive-lg flex w-full items-center justify-between rounded-md px-12 py-16 font-semibold text-fg-base hover:bg-bg-strong">Resources<svg class="h-21 w-21" data-icon="chevron-right" viewBox="0 0 25 25"><use href="/iconophor/sanity-icons/3.7.0/chevron-right?replace-colors=currentColor&symbol=true#icon"></use></svg></button><dialog class="MobileMenu_submenu__TticS" id="9c51b33afd891210b768a934b349e9d1"><div class="flex flex-col gap-y-24 px-12 py-8"><div><p class="label-sm p-12 text-fg-dim">Company</p><ul class="space-y-4"><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/blog">Blog</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/events">Events</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/agency-partners">Agency partners</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/careers">Careers</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/changelog">Changelog</a></li></ul></div><div><p class="label-sm p-12 text-fg-dim">Guides</p><ul class="space-y-4"><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/headless-cms">Headless CMS Explained</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/structured-content-101">Structured content 101</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/content-modeling">Content Modeling</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/headless-seo">Headless SEO</a></li><li><a class="text-interactive-md block rounded-md p-12 font-semibold hover:bg-bg-strong" href="/static-websites">Static websites</a></li></ul></div></div></dialog></li><li><a class="text-interactive-lg block rounded-md bg-bg-base px-12 py-16 font-semibold text-fg-base hover:bg-bg-strong" href="/enterprise">Enterprise</a></li><li><a class="text-interactive-lg block rounded-md bg-bg-base px-12 py-16 font-semibold text-fg-base hover:bg-bg-strong" href="/pricing">Pricing</a></li><li><a class="text-interactive-lg block rounded-md bg-bg-base px-12 py-16 font-semibold text-fg-base hover:bg-bg-strong" href="/manage">Login</a></li></ul></div><footer class="grid grid-cols-[repeat(auto-fit,minmax(0,1fr))] gap-x-8 border-t border-t-border-subtle p-12"><a aria-label="" class="Button_button__cU1ax" data-size="lg" data-fill="solid" data-color="primary" href="/get-started">Get started</a><a aria-label="" class="Button_button__cU1ax" data-size="lg" data-fill="outline" data-color="primary" href="/contact/sales">Contact Sales</a></footer></div></dialog></div></nav></header><main id="main" class="flex-grow bg-bg-base" tabindex="-1"><section id="a3e47de1031c" class="mb-96 mt-48 bg-background-neutral text-foreground-primary lg:mb-128 lg:mt-96 scroll-mt-96" data-inverted="false"><div class="container-x grid grid-cols-1 justify-center gap-x-24 gap-y-48"><div class="flex flex-col items-start text-left lg:max-w-cols-10"><div class="mb-8 Eyebrow_eyebrow__EMnL2"><span class="Eyebrow_eyebrowInner__YUGVY">Sanity Content Lake</span></div><h1 class="page-heading-lg max-w-full text-balance text-fg-strong lg:w-cols-10 text-fg-strong">Freedom to innovate starts with setting your back end free<br/></h1><p class="text-lede mt-16 max-w-full text-pretty text-fg-base [&_a]:text-link-inline lg:w-cols-8 text-fg-base">Say yes to your best ideas with a truly decoupled, fully customizable CMS back end. Connect any tool, create any content type without vendor-imposed constraints—you set the rules here, not us.</p><div class="mt-32 grid gap-16 max-sm:w-full sm:grid-cols-[auto,auto]"><a class="Button_button__cU1ax shadow-2 max-sm:!w-full max-sm:justify-center lg:w-fit" data-size="lg" data-fill="solid" data-color="primary" href="/get-started?ref=content-lake">Get started</a><a class="Button_button__cU1ax shadow-2 max-sm:!w-full max-sm:justify-center lg:w-fit" data-size="lg" data-fill="solid" data-color="gray" href="/contact/sales?ref=content-lake">Contact sales</a></div></div></div></section><section id="7c49e9ca3da8" class="bg-background-neutral mt-96 mb-96 lg:mt-160 lg:mb-160 scroll-mt-96" data-inverted="false"><div class="container-x grid gap-32"><div class="grid grid-cols-[repeat(auto-fit,minmax(12em,1fr))] gap-24"><div class=""><div class="flex h-full flex-col justify-between"><header class="mb-8 flex shrink-0 flex-col gap-16"><h3 class="component-heading-sm font-semibold text-fg-base">Centralize content and context</h3></header><div class="prose text-description grow text-fg-dim [&_a]:text-link-inline"><p>Maximize reuse and consistency with a single source of truth rich with context from all data sources. Minimize complexity across your mature and evolving tech stack.</p></div></div></div><div class=""><div class="flex h-full flex-col justify-between"><header class="mb-8 flex shrink-0 flex-col gap-16"><h3 class="component-heading-sm font-semibold text-fg-base">Ready for today and tomorrow </h3></header><div class="prose text-description grow text-fg-dim [&_a]:text-link-inline"><p>Future-proof with a composable stack of the best solutions to meet your needs. Adapt easily as your business evolves without being forced into full rebuilds or clunky stop-gaps.</p><p><br/></p></div></div></div><div class=""><div class="flex h-full flex-col justify-between"><header class="mb-8 flex shrink-0 flex-col gap-16"><h3 class="component-heading-sm font-semibold text-fg-base">Move fast with confidence</h3></header><div class="prose text-description grow text-fg-dim [&_a]:text-link-inline"><p>Give editors autonomy to manage content without developer intervention. From unlimited content types to custom validations, configure it up front, don’t worry about it later.</p></div></div></div></div></div></section><section id="5334f787c515" class="scroll-mt-64 bg-background-neutral text-foreground-primary pt-96 pb-96 lg:pt-128 lg:pb-128 scroll-mt-96" data-inverted="true"><div class="container-x grid items-center gap-24"><div class="md:pr-48"></div><div class="w-full @container"><blockquote class="relative grid h-full grid-rows-[minmax(72px,auto)_1fr_auto] gap-24 rounded-md border border-border-subtle p-16 text-fg-base shadow-2 @md:grid-cols-[1fr_112px] @md:grid-rows-[auto] @md:rounded-lg @md:p-24 @md:shadow-3 @lg:p-32 @2xl:grid-cols-[1fr_224px] @2xl:gap-48"><svg viewBox="0 0 112 72" class="col-start-1 row-start-1 h-auto w-[112px] justify-self-end fill-bg-dim @md:col-start-2 @2xl:w-[224px]" aria-hidden="true"><use href="/_next/static/media/right-double-quotation-mark.0c7ad3c8.svg#symbol"></use></svg><div class="@2xl:max-w-[79ch] @md:row-start-1"><p class="text-pretty text-quote-sm @2xl:text-quote-lg">It's incredibly easy to push data into Sanity Content Lake from outbound systems. With the Sanity API, I'm not making 10,000 calls to update 10,000 items. I'm making one API call and the whole dataset is updated.</p></div><footer class="self-center"><div class="flex items-start items-center gap-8 @lg:gap-12"><span class="h-40 w-40 shrink-0 overflow-hidden rounded-full bg-gradient-to-br from-cyan-200 via-white to-red-200 @lg:h-64 @lg:w-64"><img alt="A portrait of Kevin Harwood" loading="lazy" width="400" height="400" decoding="async" data-nimg="1" class="h-full w-full object-cover mix-blend-multiply grayscale" style="color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/jpeg;base64,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")" srcSet="https://cdn.sanity.io/images/3do82whm/next/cb36e2339d5ea642a9017a2bef410794817748ac-400x400.jpg?w=640&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/cb36e2339d5ea642a9017a2bef410794817748ac-400x400.jpg?w=828&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/cb36e2339d5ea642a9017a2bef410794817748ac-400x400.jpg?w=828&q=75&fit=clip&auto=format"/></span><div class="text-details-md flex flex-col @lg:text-details-lg"><div class="font-semibold">Kevin Harwood</div><div class="text-fg-dim">CTO at Tecovas</div></div></div></footer><img alt="" loading="lazy" width="358" height="50" decoding="async" data-nimg="1" class="h-auto max-h-[3em] w-full max-w-[9em] self-center object-contain [filter:grayscale(1)_brightness(40%)] @dark:[filter:grayscale(1)_invert(1)_brightness(11)] @md:justify-self-end" style="color:transparent" srcSet="https://cdn.sanity.io/images/3do82whm/next/8db451ed9ef74f64bb66489b186893de95603d39-358x50.svg?w=384&q=75&fit=clip&auto=format 1x, https://cdn.sanity.io/images/3do82whm/next/8db451ed9ef74f64bb66489b186893de95603d39-358x50.svg?w=750&q=75&fit=clip&auto=format 2x" src="https://cdn.sanity.io/images/3do82whm/next/8db451ed9ef74f64bb66489b186893de95603d39-358x50.svg?w=750&q=75&fit=clip&auto=format"/></blockquote></div></div></section><section id="aadd2aa2170d" class="bg-background-neutral mt-96 mb-96 lg:mt-160 lg:mb-160 scroll-mt-96" data-inverted="false"><div class="container-x grid gap-32"><header class="flex flex-col lg:w-cols-8"><h2 class="page-heading-md text-pretty text-fg-strong">Database powers for structured content</h2></header><div class="grid grid-cols-[repeat(auto-fit,minmax(12em,1fr))] gap-24"><div class=""><div class="flex h-full flex-col justify-between"><header class="mb-8 flex shrink-0 flex-col gap-16"><h3 class="component-heading-sm font-semibold text-fg-base">Code-optimized data pipelines</h3></header><div class="prose text-description grow text-fg-dim [&_a]:text-link-inline"><p>Pull, reshape, and send data to any context at any scale with a single API call—made possible by our API-first platform offering unmatched querying power.<br/></p></div></div></div><div class=""><div class="flex h-full flex-col justify-between"><header class="mb-8 flex shrink-0 flex-col gap-16"><h3 class="component-heading-sm font-semibold text-fg-base">Schemaless JSON datastore</h3></header><div class="prose text-description grow text-fg-dim [&_a]:text-link-inline"><p>Unlike other CMSes, Sanity is unopinionated about the data model. Ingest any data source freely and create unlimited content types without predefined schemas.</p></div></div></div><div class=""><div class="flex h-full flex-col justify-between"><header class="mb-8 flex shrink-0 flex-col gap-16"><h3 class="component-heading-sm font-semibold text-fg-base">No-ops storage and delivery</h3></header><div class="prose text-description grow text-fg-dim [&_a]:text-link-inline"><p>Get a fully-managed, cloud-hosted back end equipped with an asset pipeline, a global CDN, and edge caching. Focus on what matters, we’ll take care of the ops.</p></div></div></div></div></div></section><section id="f72612f32fc6" class="bg-background-neutral text-foreground-primary mt-96 mb-96 lg:mt-128 lg:mb-128 scroll-mt-96" data-inverted="false"><div class="container-x grid items-center justify-center gap-24 lg:grid-cols-2"><div class="md:px-0 lg:order-first lg:pl-0 lg:pr-[72px]"><div class="mb-8 Eyebrow_eyebrow__EMnL2"><span class="Eyebrow_eyebrowInner__YUGVY">Interoperability</span></div><h3 class="page-heading-sm mb-16">Pull in any data, send it anywhere</h3><div class="prose @light:text-gray-900 @dark:text-gray-100"><p class="text-prose [&_a]:text-link-inline">If it has an API, it integrates with Content Lake—from popular front-end frameworks to data sources like your PIM, ERM, or e-commerce platform.</p><p class="text-prose [&_a]:text-link-inline"></p><p class="text-prose [&_a]:text-link-inline">Unlike other CMSes, Content Lake makes data flow, in and out, a breeze. With its schemaless design, you can ingest any schema and absorb the real-world messiness of third party and homegrown sources. </p><p class="text-prose [&_a]:text-link-inline"></p><p class="text-prose [&_a]:text-link-inline">Feed any JSON document into Content Lake, and it’ll be instantly queryable—allowing you to work iteratively, rather than waste time on premature data transformations.</p></div></div><div class="mx-auto w-full overflow-hidden rounded lg:max-w-cols-8"><img alt="Data flow of Content Lake" loading="lazy" width="612" height="425" decoding="async" data-nimg="1" class="w-full rounded-lg border border-border-subtle shadow-3" style="color:transparent" sizes="(min-width: 960px) 50vw, 100vw" srcSet="https://cdn.sanity.io/images/3do82whm/next/2da73a1dd20d31f5078f8236c3ba7fef6d1a19e2-612x425.svg?w=384&q=75&fit=clip&auto=format 384w, https://cdn.sanity.io/images/3do82whm/next/2da73a1dd20d31f5078f8236c3ba7fef6d1a19e2-612x425.svg?w=640&q=75&fit=clip&auto=format 640w, https://cdn.sanity.io/images/3do82whm/next/2da73a1dd20d31f5078f8236c3ba7fef6d1a19e2-612x425.svg?w=750&q=75&fit=clip&auto=format 750w, https://cdn.sanity.io/images/3do82whm/next/2da73a1dd20d31f5078f8236c3ba7fef6d1a19e2-612x425.svg?w=828&q=75&fit=clip&auto=format 828w, https://cdn.sanity.io/images/3do82whm/next/2da73a1dd20d31f5078f8236c3ba7fef6d1a19e2-612x425.svg?w=1080&q=75&fit=clip&auto=format 1080w, https://cdn.sanity.io/images/3do82whm/next/2da73a1dd20d31f5078f8236c3ba7fef6d1a19e2-612x425.svg?w=1200&q=75&fit=clip&auto=format 1200w, https://cdn.sanity.io/images/3do82whm/next/2da73a1dd20d31f5078f8236c3ba7fef6d1a19e2-612x425.svg?w=1920&q=75&fit=clip&auto=format 1920w, https://cdn.sanity.io/images/3do82whm/next/2da73a1dd20d31f5078f8236c3ba7fef6d1a19e2-612x425.svg?w=2048&q=75&fit=clip&auto=format 2048w, https://cdn.sanity.io/images/3do82whm/next/2da73a1dd20d31f5078f8236c3ba7fef6d1a19e2-612x425.svg?w=3840&q=75&fit=clip&auto=format 3840w" src="https://cdn.sanity.io/images/3do82whm/next/2da73a1dd20d31f5078f8236c3ba7fef6d1a19e2-612x425.svg?w=3840&q=75&fit=clip&auto=format"/></div></div></section><section id="a59f54e4d408" class="bg-background-neutral text-foreground-primary mt-96 mb-96 lg:mt-128 lg:mb-128 scroll-mt-96" data-inverted="false"><div class="container-x grid items-center justify-center gap-24 lg:grid-cols-2"><div class="md:px-0 lg:order-last lg:pl-48 lg:pr-24"><div class="mb-8 Eyebrow_eyebrow__EMnL2"><span class="Eyebrow_eyebrowInner__YUGVY">Single source of truth</span></div><h3 class="page-heading-sm mb-16">Create once, reuse everywhere</h3><div class="prose @light:text-gray-900 @dark:text-gray-100"><p class="text-prose [&_a]:text-link-inline">Unlike any other back end, Content Lake aggregates data in real-time—from external sources to editor keystrokes—ensuring everyone sees the latest version while preventing data conflicts.</p><ul class="text-prose list-check my-24 list-inside space-y-8 !pl-0 [&_a]:text-link-inline last:mb-0"><li><div>Project every display from a uniform structured content layer</div></li><li><div>Reuse, mix, and match content for different contexts, while keeping every touchpoint in sync</div></li><li><div>No matter the channel, region, or device—deliver on-brand, up-to-date content</div></li></ul></div></div><div class="mx-auto w-full overflow-hidden rounded lg:max-w-cols-8"><img alt="Single source of truth" loading="lazy" width="612" height="426" decoding="async" data-nimg="1" class="w-full rounded-lg border border-border-subtle shadow-3" style="color:transparent" sizes="(min-width: 960px) 50vw, 100vw" srcSet="https://cdn.sanity.io/images/3do82whm/next/19b2ade4f4223bb499f849d0f3c83e7da5545083-612x426.svg?w=384&q=75&fit=clip&auto=format 384w, https://cdn.sanity.io/images/3do82whm/next/19b2ade4f4223bb499f849d0f3c83e7da5545083-612x426.svg?w=640&q=75&fit=clip&auto=format 640w, https://cdn.sanity.io/images/3do82whm/next/19b2ade4f4223bb499f849d0f3c83e7da5545083-612x426.svg?w=750&q=75&fit=clip&auto=format 750w, https://cdn.sanity.io/images/3do82whm/next/19b2ade4f4223bb499f849d0f3c83e7da5545083-612x426.svg?w=828&q=75&fit=clip&auto=format 828w, https://cdn.sanity.io/images/3do82whm/next/19b2ade4f4223bb499f849d0f3c83e7da5545083-612x426.svg?w=1080&q=75&fit=clip&auto=format 1080w, https://cdn.sanity.io/images/3do82whm/next/19b2ade4f4223bb499f849d0f3c83e7da5545083-612x426.svg?w=1200&q=75&fit=clip&auto=format 1200w, https://cdn.sanity.io/images/3do82whm/next/19b2ade4f4223bb499f849d0f3c83e7da5545083-612x426.svg?w=1920&q=75&fit=clip&auto=format 1920w, https://cdn.sanity.io/images/3do82whm/next/19b2ade4f4223bb499f849d0f3c83e7da5545083-612x426.svg?w=2048&q=75&fit=clip&auto=format 2048w, https://cdn.sanity.io/images/3do82whm/next/19b2ade4f4223bb499f849d0f3c83e7da5545083-612x426.svg?w=3840&q=75&fit=clip&auto=format 3840w" src="https://cdn.sanity.io/images/3do82whm/next/19b2ade4f4223bb499f849d0f3c83e7da5545083-612x426.svg?w=3840&q=75&fit=clip&auto=format"/></div></div></section><section id="9bcd5d43a8ad" class="bg-background-neutral text-foreground-primary mt-96 mb-96 lg:mt-128 lg:mb-128 scroll-mt-96" data-inverted="false"><div class="container-x grid items-center justify-center gap-24 lg:grid-cols-2"><div class="md:px-0 lg:order-first lg:pl-0 lg:pr-[72px]"><div class="mb-8 Eyebrow_eyebrow__EMnL2"><span class="Eyebrow_eyebrowInner__YUGVY">Unconstrained content modeling</span></div><h3 class="page-heading-sm mb-16">Express the richness your content</h3><div class="prose @light:text-gray-900 @dark:text-gray-100"><p class="text-prose [&_a]:text-link-inline">With unlimited content types and freedom to create nuanced relationships between them, express the real-world meaning and connections across your content.</p><p class="text-prose [&_a]:text-link-inline"></p><p class="text-prose [&_a]:text-link-inline"></p><p class="text-prose [&_a]:text-link-inline">Build and scale content models easily with schemas as code, rather than slow, UI-based schema creation.</p><p class="text-prose [&_a]:text-link-inline"></p><p class="text-prose [&_a]:text-link-inline"></p><p class="text-prose [&_a]:text-link-inline">Customize to every business requirement, rather than compromising with a one-size-fits-no-one CMS that limits you to fixed content types.</p><ul class="text-prose list-check my-24 list-inside space-y-8 !pl-0 [&_a]:text-link-inline last:mb-0"><li><div>Unlimited content types at no additional cost</div></li><li><div>Nested objects for efficient content modeling and retrieval</div></li><li><div>Referential integrity out-of-the-box</div></li></ul></div></div><div class="mx-auto w-full overflow-hidden rounded lg:max-w-cols-8"><img alt="Content model " loading="lazy" width="605" height="426" decoding="async" data-nimg="1" class="w-full rounded-lg border border-border-subtle shadow-3" style="color:transparent" sizes="(min-width: 960px) 50vw, 100vw" srcSet="https://cdn.sanity.io/images/3do82whm/next/a39b17e8db565f0fb801fc83763699fd1b31c5d0-605x426.svg?w=384&q=75&fit=clip&auto=format 384w, https://cdn.sanity.io/images/3do82whm/next/a39b17e8db565f0fb801fc83763699fd1b31c5d0-605x426.svg?w=640&q=75&fit=clip&auto=format 640w, https://cdn.sanity.io/images/3do82whm/next/a39b17e8db565f0fb801fc83763699fd1b31c5d0-605x426.svg?w=750&q=75&fit=clip&auto=format 750w, https://cdn.sanity.io/images/3do82whm/next/a39b17e8db565f0fb801fc83763699fd1b31c5d0-605x426.svg?w=828&q=75&fit=clip&auto=format 828w, https://cdn.sanity.io/images/3do82whm/next/a39b17e8db565f0fb801fc83763699fd1b31c5d0-605x426.svg?w=1080&q=75&fit=clip&auto=format 1080w, https://cdn.sanity.io/images/3do82whm/next/a39b17e8db565f0fb801fc83763699fd1b31c5d0-605x426.svg?w=1200&q=75&fit=clip&auto=format 1200w, https://cdn.sanity.io/images/3do82whm/next/a39b17e8db565f0fb801fc83763699fd1b31c5d0-605x426.svg?w=1920&q=75&fit=clip&auto=format 1920w, https://cdn.sanity.io/images/3do82whm/next/a39b17e8db565f0fb801fc83763699fd1b31c5d0-605x426.svg?w=2048&q=75&fit=clip&auto=format 2048w, https://cdn.sanity.io/images/3do82whm/next/a39b17e8db565f0fb801fc83763699fd1b31c5d0-605x426.svg?w=3840&q=75&fit=clip&auto=format 3840w" src="https://cdn.sanity.io/images/3do82whm/next/a39b17e8db565f0fb801fc83763699fd1b31c5d0-605x426.svg?w=3840&q=75&fit=clip&auto=format"/></div></div></section><section id="c8b10a404273" class="bg-background-neutral text-foreground-primary mt-96 mb-96 lg:mt-128 lg:mb-128 scroll-mt-96" data-inverted="false"><div class="container-x grid items-center justify-center gap-24 lg:grid-cols-2"><div class="md:px-0 lg:order-last lg:pl-48 lg:pr-24"><div class="mb-8 Eyebrow_eyebrow__EMnL2"><span class="Eyebrow_eyebrowInner__YUGVY">Precise querying</span></div><h3 class="page-heading-sm mb-16">Serve front-end requests rapidly </h3><div class="prose @light:text-gray-900 @dark:text-gray-100"><p class="text-prose [&_a]:text-link-inline">Sanity’s open source query language, GROQ makes it easy for developers to send the exact data for every front-end request—no more, no less—and even transform data into the right format on the fly, without altering the back end.</p><p class="text-prose [&_a]:text-link-inline">Unlike traditional data retrieval, GROQ lets you tailor your queries exactly to fit the front-end context for optimal rendering. From filtering to projecting to merging, just describe what you need, and GROQ will fetch it.</p><ul class="text-prose list-check my-24 list-inside space-y-8 !pl-0 [&_a]:text-link-inline last:mb-0"><li><div>Efficient data handling without under- or over-fetching</div></li><li><div>SQL-like flexibility with JSON-like syntax for intuitive learning</div></li><li><div>Optionality with full support for GraphQL</div></li></ul></div></div><div class="mx-auto w-full overflow-hidden rounded lg:max-w-cols-8"><img alt="Query content to the frontend" loading="lazy" width="605" height="426" decoding="async" data-nimg="1" class="w-full rounded-lg border border-border-subtle shadow-3" style="color:transparent" sizes="(min-width: 960px) 50vw, 100vw" srcSet="https://cdn.sanity.io/images/3do82whm/next/01d93a6e59a60e17d5735a668bf6f4b87f14b936-605x426.svg?w=384&q=75&fit=clip&auto=format 384w, https://cdn.sanity.io/images/3do82whm/next/01d93a6e59a60e17d5735a668bf6f4b87f14b936-605x426.svg?w=640&q=75&fit=clip&auto=format 640w, https://cdn.sanity.io/images/3do82whm/next/01d93a6e59a60e17d5735a668bf6f4b87f14b936-605x426.svg?w=750&q=75&fit=clip&auto=format 750w, https://cdn.sanity.io/images/3do82whm/next/01d93a6e59a60e17d5735a668bf6f4b87f14b936-605x426.svg?w=828&q=75&fit=clip&auto=format 828w, https://cdn.sanity.io/images/3do82whm/next/01d93a6e59a60e17d5735a668bf6f4b87f14b936-605x426.svg?w=1080&q=75&fit=clip&auto=format 1080w, https://cdn.sanity.io/images/3do82whm/next/01d93a6e59a60e17d5735a668bf6f4b87f14b936-605x426.svg?w=1200&q=75&fit=clip&auto=format 1200w, https://cdn.sanity.io/images/3do82whm/next/01d93a6e59a60e17d5735a668bf6f4b87f14b936-605x426.svg?w=1920&q=75&fit=clip&auto=format 1920w, https://cdn.sanity.io/images/3do82whm/next/01d93a6e59a60e17d5735a668bf6f4b87f14b936-605x426.svg?w=2048&q=75&fit=clip&auto=format 2048w, https://cdn.sanity.io/images/3do82whm/next/01d93a6e59a60e17d5735a668bf6f4b87f14b936-605x426.svg?w=3840&q=75&fit=clip&auto=format 3840w" src="https://cdn.sanity.io/images/3do82whm/next/01d93a6e59a60e17d5735a668bf6f4b87f14b936-605x426.svg?w=3840&q=75&fit=clip&auto=format"/></div></div></section><section id="e8a4d433e845" class="bg-background-neutral text-foreground-primary mt-96 mb-96 lg:mt-128 lg:mb-128 scroll-mt-96" data-inverted="false"><div class="container-x grid items-center justify-center gap-24 lg:grid-cols-2"><div class="md:px-0 lg:order-first lg:pl-0 lg:pr-[72px]"><div class="mb-8 Eyebrow_eyebrow__EMnL2"><span class="Eyebrow_eyebrowInner__YUGVY">Surgical content updates</span></div><h3 class="page-heading-sm mb-16">Make fast, error-free changes</h3><div class="prose @light:text-gray-900 @dark:text-gray-100"><p class="text-prose [&_a]:text-link-inline">From large-scale to precise content updates, Mutation API streamlines every change made to your datastore—with less code and fewer API calls.</p><p class="text-prose [&_a]:text-link-inline"></p><p class="text-prose [&_a]:text-link-inline"></p><p class="text-prose [&_a]:text-link-inline">No need to pull an entire document to change one field, or send bulk updates sequentially–risking latency and data conflicts.</p></div></div><div class="mx-auto w-full overflow-hidden rounded lg:max-w-cols-8"><img alt="Fast content updates" loading="lazy" width="612" height="426" decoding="async" data-nimg="1" class="w-full rounded-lg border border-border-subtle shadow-3" style="color:transparent" sizes="(min-width: 960px) 50vw, 100vw" srcSet="https://cdn.sanity.io/images/3do82whm/next/f1b4db1feaf9aaf183098fd96a9c17db02493e4e-612x426.svg?w=384&q=75&fit=clip&auto=format 384w, https://cdn.sanity.io/images/3do82whm/next/f1b4db1feaf9aaf183098fd96a9c17db02493e4e-612x426.svg?w=640&q=75&fit=clip&auto=format 640w, https://cdn.sanity.io/images/3do82whm/next/f1b4db1feaf9aaf183098fd96a9c17db02493e4e-612x426.svg?w=750&q=75&fit=clip&auto=format 750w, https://cdn.sanity.io/images/3do82whm/next/f1b4db1feaf9aaf183098fd96a9c17db02493e4e-612x426.svg?w=828&q=75&fit=clip&auto=format 828w, https://cdn.sanity.io/images/3do82whm/next/f1b4db1feaf9aaf183098fd96a9c17db02493e4e-612x426.svg?w=1080&q=75&fit=clip&auto=format 1080w, https://cdn.sanity.io/images/3do82whm/next/f1b4db1feaf9aaf183098fd96a9c17db02493e4e-612x426.svg?w=1200&q=75&fit=clip&auto=format 1200w, https://cdn.sanity.io/images/3do82whm/next/f1b4db1feaf9aaf183098fd96a9c17db02493e4e-612x426.svg?w=1920&q=75&fit=clip&auto=format 1920w, https://cdn.sanity.io/images/3do82whm/next/f1b4db1feaf9aaf183098fd96a9c17db02493e4e-612x426.svg?w=2048&q=75&fit=clip&auto=format 2048w, https://cdn.sanity.io/images/3do82whm/next/f1b4db1feaf9aaf183098fd96a9c17db02493e4e-612x426.svg?w=3840&q=75&fit=clip&auto=format 3840w" src="https://cdn.sanity.io/images/3do82whm/next/f1b4db1feaf9aaf183098fd96a9c17db02493e4e-612x426.svg?w=3840&q=75&fit=clip&auto=format"/></div></div></section><section id="07ee624cdcf3" class="bg-background-neutral text-foreground-primary mt-96 mb-96 lg:mt-128 lg:mb-128 scroll-mt-96" data-inverted="false"><div class="container-x grid items-center justify-center gap-24 lg:grid-cols-2"><div class="md:px-0 lg:order-last lg:pl-48 lg:pr-24"><div class="mb-8 Eyebrow_eyebrow__EMnL2"><span class="Eyebrow_eyebrowInner__YUGVY">Enterprise-grade infrastructure</span></div><h3 class="page-heading-sm mb-16">You’re covered, out-of-the-box</h3><div class="prose @light:text-gray-900 @dark:text-gray-100"><p class="text-prose [&_a]:text-link-inline">Top e-commerce brands like Puma rely on Sanity to handle peak traffic without breaking a sweat—scaling even the highest of peaks. Last Black Friday–Cyber Monday, Sanity outperformed vendors with a 0.00381% error rate against billions of requests.<br/></p><p class="text-prose [&_a]:text-link-inline">Rely on our robust, scalable infrastructure for fast, reliable content delivery—equipped with a global CDN, edge caching, and asset pipeline out-of-the-box.</p><ul class="text-prose list-check my-24 list-inside space-y-8 !pl-0 [&_a]:text-link-inline last:mb-0"><li><div>Cross-platform content delivery to any device or region</div></li><li><div>Multi-tenant authoring with custom views for different teams</div></li><li><div>Intelligent image transformation with automatic cropping, compression, and conversion</div></li></ul></div></div><div class="mx-auto w-full overflow-hidden rounded lg:max-w-cols-8"><img alt="Out-of-the-box infrastructure" loading="lazy" width="612" height="426" decoding="async" data-nimg="1" class="w-full rounded-lg border border-border-subtle shadow-3" style="color:transparent" sizes="(min-width: 960px) 50vw, 100vw" srcSet="https://cdn.sanity.io/images/3do82whm/next/45d23f3a222b847597ac53cab2bc3d680a6cd503-612x426.svg?w=384&q=75&fit=clip&auto=format 384w, https://cdn.sanity.io/images/3do82whm/next/45d23f3a222b847597ac53cab2bc3d680a6cd503-612x426.svg?w=640&q=75&fit=clip&auto=format 640w, https://cdn.sanity.io/images/3do82whm/next/45d23f3a222b847597ac53cab2bc3d680a6cd503-612x426.svg?w=750&q=75&fit=clip&auto=format 750w, https://cdn.sanity.io/images/3do82whm/next/45d23f3a222b847597ac53cab2bc3d680a6cd503-612x426.svg?w=828&q=75&fit=clip&auto=format 828w, https://cdn.sanity.io/images/3do82whm/next/45d23f3a222b847597ac53cab2bc3d680a6cd503-612x426.svg?w=1080&q=75&fit=clip&auto=format 1080w, https://cdn.sanity.io/images/3do82whm/next/45d23f3a222b847597ac53cab2bc3d680a6cd503-612x426.svg?w=1200&q=75&fit=clip&auto=format 1200w, https://cdn.sanity.io/images/3do82whm/next/45d23f3a222b847597ac53cab2bc3d680a6cd503-612x426.svg?w=1920&q=75&fit=clip&auto=format 1920w, https://cdn.sanity.io/images/3do82whm/next/45d23f3a222b847597ac53cab2bc3d680a6cd503-612x426.svg?w=2048&q=75&fit=clip&auto=format 2048w, https://cdn.sanity.io/images/3do82whm/next/45d23f3a222b847597ac53cab2bc3d680a6cd503-612x426.svg?w=3840&q=75&fit=clip&auto=format 3840w" src="https://cdn.sanity.io/images/3do82whm/next/45d23f3a222b847597ac53cab2bc3d680a6cd503-612x426.svg?w=3840&q=75&fit=clip&auto=format"/></div></div></section><section id="8366e5ae760b" class="scroll-mt-64 bg-background-neutral text-foreground-primary pt-96 pb-96 lg:pt-128 lg:pb-128 scroll-mt-96" data-inverted="true"><div class="container-x grid items-center gap-24"><div class="md:pr-48"></div><div class="w-full @container"><blockquote class="relative grid h-full grid-rows-[minmax(72px,auto)_1fr_auto] gap-24 rounded-md border border-border-subtle p-16 text-fg-base shadow-2 @md:grid-cols-[1fr_112px] @md:grid-rows-[auto] @md:rounded-lg @md:p-24 @md:shadow-3 @lg:p-32 @2xl:grid-cols-[1fr_224px] @2xl:gap-48"><svg viewBox="0 0 112 72" class="col-start-1 row-start-1 h-auto w-[112px] justify-self-end fill-bg-dim @md:col-start-2 @2xl:w-[224px]" aria-hidden="true"><use href="/_next/static/media/right-double-quotation-mark.0c7ad3c8.svg#symbol"></use></svg><div class="@2xl:max-w-[79ch] @md:row-start-1"><p class="text-pretty text-quote-sm @2xl:text-quote-lg">Sanity lets us say yes to our creative ideas. It's an awesome feeling and has really opened up how we think about engaging with our customers. We are seeing increased time on page, time per session, conversion rates, average order value—pretty much every metric you can think of.</p></div><footer class="self-center"><div class="flex items-start items-center gap-8 @lg:gap-12"><span class="h-40 w-40 shrink-0 overflow-hidden rounded-full bg-gradient-to-br from-cyan-200 via-white to-red-200 @lg:h-64 @lg:w-64"><img alt="A portrait of Ashley Brooks" loading="lazy" width="320" height="338" decoding="async" data-nimg="1" class="h-full w-full object-cover mix-blend-multiply grayscale" style="color:transparent;background-size:cover;background-position:50% 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