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elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="77eea912" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e454e37" data-id="7e454e37" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-59ab3adb elementor-widget elementor-widget-jkit_post_featured_image" data-id="59ab3adb" data-element_type="widget" data-widget_type="jkit_post_featured_image.default"> <div class="elementor-widget-container"> <div class="jeg-elementor-kit jkit-post-featured-image jeg_module_198_1_67472492abd91" ><div class="post-featured-image "><img width="1920" height="1280" src="https://prlogistics.pl/wp-content/uploads/2023/08/social_media_art3.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://prlogistics.pl/wp-content/uploads/2023/08/social_media_art3.jpg 1920w, https://prlogistics.pl/wp-content/uploads/2023/08/social_media_art3-300x200.jpg 300w, https://prlogistics.pl/wp-content/uploads/2023/08/social_media_art3-1024x683.jpg 1024w, https://prlogistics.pl/wp-content/uploads/2023/08/social_media_art3-768x512.jpg 768w, https://prlogistics.pl/wp-content/uploads/2023/08/social_media_art3-1536x1024.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div></div> </div> </div> <div class="elementor-element elementor-element-1e333b26 elementor-widget elementor-widget-jkit_post_title" data-id="1e333b26" data-element_type="widget" data-widget_type="jkit_post_title.default"> <div class="elementor-widget-container"> <div class="jeg-elementor-kit jkit-post-title jeg_module_198_2_67472492af952" ><h2 class="post-title style-color ">Czy social media wystarcz膮 do kompleksowej komunikacji z otoczeniem?</h2></div> </div> </div> <div class="elementor-element elementor-element-aef5e8d elementor-widget elementor-widget-post-info" data-id="aef5e8d" data-element_type="widget" data-widget_type="post-info.default"> <div class="elementor-widget-container"> <link rel="stylesheet" href="https://prlogistics.pl/wp-content/plugins/elementor/assets/css/widget-icon-list.min.css"><link rel="stylesheet" href="https://prlogistics.pl/wp-content/plugins/elementor-pro/assets/css/widget-theme-elements.min.css"> <ul class="elementor-inline-items elementor-icon-list-items elementor-post-info"> <li class="elementor-icon-list-item elementor-repeater-item-161a317 elementor-inline-item" itemprop="author"> <a href="https://prlogistics.pl/author/admin/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-user-circle"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author"> PRlogistics.pl </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-a8b1a02 elementor-inline-item" itemprop="datePublished"> <a href="https://prlogistics.pl/2023/07/15/"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="fas fa-calendar"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date"> 15 lipca, 2023 </span> </a> </li> <li class="elementor-icon-list-item elementor-repeater-item-6eabcba elementor-inline-item"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-clock"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-time"> 9:09 am </span> </li> <li class="elementor-icon-list-item elementor-repeater-item-cf95741 elementor-inline-item" itemprop="commentCount"> <a href="https://prlogistics.pl/czy-social-media-wystarcza-do-kompleksowej-komunikacji-z-otoczeniem/#respond"> <span class="elementor-icon-list-icon"> <i aria-hidden="true" class="far fa-comment-dots"></i> </span> <span class="elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-comments"> No Comments </span> </a> </li> </ul> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-5acbe321 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5acbe321" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1a5d8bd5" data-id="1a5d8bd5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-91f6139 elementor-widget elementor-widget-theme-post-content" data-id="91f6139" data-element_type="widget" data-widget_type="theme-post-content.default"> <div class="elementor-widget-container"> <p>W erze cyfrowej i globalnej komunikacji, social media sta艂y si臋 pot臋偶nym narz臋dziem do<br>nawi膮zywania kontaktu z otoczeniem biznesowym. Jednak偶e – czy same social media wystarcz膮 do<br>kompleksowej komunikacji z otoczeniem? To pytanie, na poz贸r proste, jest z艂o偶one i wymaga<br>zrozumienia r贸偶nic pomi臋dzy social media a dzia艂aniami Public Relations (PR).</p> <p><strong>Pot臋ga social medi贸w?<br></strong>Natychmiastowo艣膰 i skala social medi贸w to pot臋偶ny obszar, kt贸ry umo偶liwia firmom dotarcie do<br>szerokiej grupy odbiorc贸w w szybki spos贸b. Platformy takie jak Facebook, Twitter, Instagram czy<br>LinkedIn umo偶liwiaj膮 publikowanie tre艣ci w czasie rzeczywistym i interakcj臋 z u偶ytkownikami. Dzi臋ki<br>temu firmy mog膮 szybko przekazywa膰 informacje, promowa膰 produkty/us艂ugi oraz anga偶owa膰 si臋 w<br>dialog z klientami.<br>Jednak偶e, nale偶y te偶 pami臋ta膰, 偶e social media maj膮 swoje ograniczenia. Komunikacja na tych<br>platformach jest cz臋sto powierzchowna, a ilo艣膰 przekazywanych informacji mo偶e sprawi膰, 偶e tre艣ci<br>艂atwo ulegaj膮 zatarciu w nat艂oku innych wiadomo艣ci. Ponadto, nie zawsze s膮 odpowiednim<br>narz臋dziem do bardziej kompleksowej komunikacji, takiej jak reagowanie na sytuacje kryzysowe lub<br>budowanie d艂ugotrwa艂ych relacji.</p> <p><strong>Warto艣膰 dzia艂a艅 PR</strong><br>Sp贸jno艣膰 komunikacji to o wiele szersze podej艣cie do komunikacji z otoczeniem. W艂a艣nie dzia艂ania PR<br>opieraj膮 si臋 na budowaniu sp贸jnej narracji, zarz膮dzaniu komunikatami i budowaniu trwa艂ych relacji z<br>r贸偶nymi grupami interesariuszy, takimi jak media, inwestorzy, partnerzy biznesowi czy spo艂eczno艣膰<br>lokalna. Dzia艂ania PR obejmuj膮 planowanie strategii komunikacji, kreowanie przekaz贸w, zarz膮dzanie<br>wizerunkiem w mediach tradycyjnych i cyfrowych, oraz reagowanie na wyzwania i sytuacje<br>kryzysowe.</p> <p>PR pozwala na g艂臋bsz膮 komunikacj臋, wyja艣nianie kontekstu oraz kszta艂towanie opinii publicznej w<br>spos贸b bardziej precyzyjny i dostosowany do potrzeb danego przekazu. Odpowiednio prowadzone<br>dzia艂ania PR tworz膮 zaufanie i wiarygodno艣膰, co jest kluczowe dla d艂ugoterminowego sukcesu firmy.<br>Sukcesywna komunikacja z otoczeniem biznesowym wymaga wykorzystania zar贸wno social media,<br>jak i dzia艂a艅 PR. Social media doskonale sprawdzaj膮 si臋 w przypadku kr贸tkich komunikat贸w, kt贸re<br>musz膮 szybko dotrze膰 do masowego odbiorcy oraz anga偶owa膰 go w bie偶膮ce tematy. Z kolei dzia艂ania<br>PR pozwalaj膮 na g艂臋bsze zrozumienie, budow臋 d艂ugoterminowych relacji oraz kontrol臋 nad<br>komunikacj膮 w bardziej z艂o偶onych sytuacjach.</p> <p>Ostatecznie, odpowiednie po艂膮czenie obu tych narz臋dzi pozwoli firmom osi膮gn膮膰 skuteczn膮 i<br>kompleksow膮 komunikacj臋 z otoczeniem biznesowym.</p> </div> </div> <div class="elementor-element elementor-element-716698a elementor-align-right elementor-widget__width-inherit elementor-widget elementor-widget-button" data-id="716698a" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="/artykuly"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-icon elementor-align-icon-right"> <i aria-hidden="true" class="jki jki-right-arrow-light"></i> </span> <span class="elementor-button-text">Wszystkie artyku艂y</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </main> </div> </div>  </div> <div data-elementor-type="footer" data-elementor-id="290" class="elementor elementor-290 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-2172b60 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2172b60" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d5a612" data-id="7d5a612" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-bce17dc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bce17dc" data-element_type="section"> <div class="elementor-container elementor-column-gap-no"> <div class="elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e5de6c4" data-id="e5de6c4" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a4392ff elementor-widget elementor-widget-image" data-id="a4392ff" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="601" height="183" src="https://prlogistics.pl/wp-content/uploads/2023/08/PRlogistics_1_2x-removebg-preview.png" class="attachment-full size-full wp-image-118" alt="" decoding="async" loading="lazy" srcset="https://prlogistics.pl/wp-content/uploads/2023/08/PRlogistics_1_2x-removebg-preview.png 601w, https://prlogistics.pl/wp-content/uploads/2023/08/PRlogistics_1_2x-removebg-preview-300x91.png 300w" sizes="(max-width: 601px) 100vw, 601px" /> </div> </div> <div class="elementor-element elementor-element-428cde0 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list" data-id="428cde0" data-element_type="widget" data-widget_type="icon-list.default"> <div class="elementor-widget-container"> <ul class="elementor-icon-list-items"> <li class="elementor-icon-list-item"> <span class="elementor-icon-list-text">PRlogistics.pl <br>Pl. 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