New Intelligence For Your Content Strategy

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Marketing Gap </div> </a> <a href="https://www.pathfactory.com/blog/switching-to-pathfactory/" class="pick" aria-label="Visit Why B2B Sellers and Marketers Switch to PathFactory"> <div class="pick-image"> <div class="bgImage"><picture><img width="1380" height="730" src="https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post.png" class="attachment-full size-full" alt="Yellow circle, green tube and red hexagon rolling out a blue door" decoding="async" srcset="https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post.png 1380w, https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post-300x159.png 300w, https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post-1024x542.png 1024w, https://www.pathfactory.com/wp-content/uploads/2021/11/CERReveal_Post-768x406.png 768w" sizes="(max-width: 1380px) 100vw, 1380px" /></picture></div> </div> <div class="pick-title"> Why B2B Sellers and Marketers Switch to PathFactory </div> </a> </div> </div> </div> <div class="resourcesContainer-item resourcesContainer-item--featured"> <div class="featuredNavPost-container"> <a href="https://www.pathfactory.com/blog/content-intelligence-report-2023/" class="featuredNavPost" aria-label="Visit PathFactory ABM Data Shows Rise in Anonymous B2B Buyer Engagement "> <div class="featuredNavPost-image"> <div class="bgImage"><picture><img loading="lazy" width="1380" height="730" src="https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2.jpg" class="attachment-full size-full" alt="" decoding="async" srcset="https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2.jpg 1380w, https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2-300x159.jpg 300w, https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2-1024x542.jpg 1024w, https://www.pathfactory.com/wp-content/uploads/2023/02/2023_CIR_Blog_Post2-768x406.jpg 768w" sizes="(max-width: 1380px) 100vw, 1380px" /></picture></div> </div> <div class="featuredNavPost-content"> <div class="featuredNavPost-title"> PathFactory ABM Data Shows Rise in Anonymous B2B Buyer Engagement </div> <div class="btn btn--small btn--teal featuredNavPost-button"> Read Post </div> </div> </a> </div> </div> </div> </div> </div> </li> <li class="pfNav-item pfNav-item--none"> <a href="https://www.pathfactory.com/integrations/" target=""> Integrations <div class="navArrow"></div> </a> </li> <li class="nav-button nav-button--mobile"> <a role="button" tabindex="0" class="btn btn--default btn--default_size" href="https://login.pathfactory.com/" target="_blank">Login</a> </li> <li class="nav-button nav-button--mobile"> <a role="button" tabindex="0" class="btn btn--stroke btn--default_size" href="https://www.pathfactory.com/demo/" target="_self">Book a Demo</a> </li> </ul> <ul class="nav-buttons"> <li class="nav-button"> <a role="button" tabindex="0" class="btn btn--default btn--default_size" href="https://login.pathfactory.com/" target="_blank">Login</a> </li> <li class="nav-button"> <a role="button" tabindex="0" class="btn btn--stroke btn--default_size" href="https://www.pathfactory.com/demo/" target="_self">Book a Demo</a> </li> </ul> <a href="#" aria-label="Open Main Menu" class="nav-menu"></a> </div> </div> </nav> </header> <div class="siteBody"> <div id="mainContent" class="mainContent"> <section class="block img--topCenter block--bgblue block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--image-video-with-content " > <div class="bgImage"><picture><source media="(min-width: 1280px)" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient.png 1000w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-300x96.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-768x246.png 768w"><source media="(min-width: 768px)" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient.png 1000w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-300x96.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-768x246.png 768w"><source media="(min-width: 300px)" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient.png 1000w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-300x96.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-768x246.png 768w"><img data-no-lazy="" fetchpriority="high" loading="lazy" decoding="async" width="1000" height="320" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient.png" class="attachment-full size-full" alt="" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient.png 1000w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-300x96.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Website_Header_Gradient-768x246.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></picture></div> <div class="container container--default" > <div class="grid grid--ivwc grid--image grid--right grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-7of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h1 class='color--white u-block none ' style=''> New Intelligence For Your Content Strategy</h1> <h3 class='color--white u-block none u-light ' style=''> Empower your go-to-market team and accelerate the buyer journey with real-time content engagement and buyer insights</h3> </div> </div> <div class="grid-5of12 grid-12of12--port ivwc-media"> <img loading="lazy" decoding="async" width="1000" height="870" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Header.png" class="" alt="A set of content in a track being edited." style="max-height: 300px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Header.png 1000w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Header-300x261.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Header-768x668.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--column-content" > <div class="container container--default" > <h1 class="color--blue block-title block-title--hasSubTitle" title="Uncover your content’s blind spots">Uncover your content’s blind spots</h1><h4 class="color--default block-subTitle" title="More than 80% of a customer’s time is not with a sales rep. Understand the actual solutions your customers are looking for, what topics interest them, and their place in the sales funnel.">More than 80% of a customer’s time is not with a sales rep. Understand the actual solutions your customers are looking for, what topics interest them, and their place in the sales funnel.</h4> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--image-video-with-content " > <div class="container container--default" > <div class="grid grid--ivwc grid--image grid--left grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-7of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h2 class='color--default u-block none ' style=''> A 360° view of B2B content</h2> <h3 class='color--default u-block none ' style=''> Move beyond one simple point solution</h3> <div class='color--default u-block styledWysiwyg ' style=''> <p>PathFactory’s AI-powered <a href="https://www.pathfactory.com/blog/how-content-intelligence-works/">content intelligence</a> allows B2B content creators, marketers and sellers to move beyond sharing content with no personalization or relevant messaging. PathFactory provides holistic insight into buyer behavior, content performance and how to leverage it to drive more engagement. Use PathFactory to personalize, build and optimize engaging, custom content experiences for your buyers, while analyzing content consumption behaviors with built-in reporting capabilities.</p> </div> <div class='color--default u-block buttonsStyled ' style=''> <div class="ctaButtons ctaButtons--default" > <a class="btn btn--yellow btn--default_size" href="#" data-lookbook-overlay-href="https://nurturenow.pathfactory.com/c/blackboard-case-study?x=rHOudn&lb_email={{lead.Email Address}}&utm_source=website&utm_medium=website&utm_campaign=partnership-program&utm_content=case-study" data-lookbook-overlay-width="90%" data-lookbook-overlay-height="90%">Learn More</a> </div> </div> </div> </div> <div class="grid-5of12 grid-12of12--port ivwc-media"> <img loading="lazy" decoding="async" width="600" height="600" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_1b.png" class="" alt="An eye looking in a fully omnidirectional path." style="max-height: 400px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_1b.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_1b-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_1b-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--image-video-with-content " > <div class="container container--default" > <div class="grid grid--ivwc grid--image grid--right grid--bottom grid--default_style grid--alignItemsCenter"> <div class="grid-7of12 grid-12of12--port ivwc-content"> <div class='contentStyled'> <h2 class='color--default u-block none ' style=''> Measure what matters</h2> <h3 class='color--default u-block none ' style=''> Dig deeper into content performance insights</h3> <div class='color--default u-block styledWysiwyg ' style=''> <ul> <li>Stop relying on vanity metrics like page views, opens and clicks, and start discovering deeper insights about your content like binge rate, topics, and asset types.</li> <li>Gated content debates—gone! Take your visitors on a guided journey of content that is interesting to them, and gate only if needed, converting more unknown visitors to known visitors</li> <li>Create dynamic content experiences for individual buyers and accounts with PathFactory’s content tracks.</li> <li>Reduce content waste by unlocking the secret sauce for your highest-performing content.</li> </ul> </div> <div class='color--default u-block buttonsStyled ' style=''> <div class="ctaButtons ctaButtons--default" > <a class="btn btn--yellow btn--default_size" href="#" data-lookbook-overlay-href="https://nurturenow.pathfactory.com/c/b2b-visitor-behavior?x=rHOudn&lb_email={{lead.Email Address}}&utm_source=website&utm_medium=website&utm_campaign=partnership-program&utm_content=blog" data-lookbook-overlay-width="90%" data-lookbook-overlay-height="90%">Learn More</a> </div> </div> </div> </div> <div class="grid-5of12 grid-12of12--port ivwc-media"> <img decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="" alt="A viewer going through a binge, and all of the time they viewed each asset is being tracked." style="max-height: 500px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_2.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_2-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_2-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_2.png" /><noscript><img loading="lazy" decoding="async" width="600" height="600" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_2.png" class="" alt="A viewer going through a binge, and all of the time they viewed each asset is being tracked." style="max-height: 500px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_2.png 600w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_2-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Image_2-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--simple-content" > <div class="container container--default" > <div class='contentStyled'> <div class='color--default u-block divStyled ' style=''> <div id="hiw-top-level"></div></div> </div> </div> </section> <section class="block block--bgdefaultcolor block--paddingTopDefault block--paddingBottomDefault block--textdefault block--alignDefault block--image-grid" > <div class="container container--default" > <div class="grid imageGrid imageGrid--center imageGrid--match"> <div class="grid-2"> <div class="imageGrid-item" data-aos="fade-down" data-aos-offset="150" data-aos-delay="0" data-aos-duration="800"> <div class="imageGridItem-image"> <img decoding="async" width="626" height="626" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20626%20626'%3E%3C/svg%3E" class="" alt="" style="height: 150px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-18.png 626w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-18-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-18-150x150.png 150w" data-lazy-sizes="(max-width: 626px) 100vw, 626px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-18.png" /><noscript><img loading="lazy" decoding="async" width="626" height="626" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-18.png" class="" alt="" style="height: 150px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-18.png 626w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-18-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-18-150x150.png 150w" sizes="(max-width: 626px) 100vw, 626px" /></noscript> </div> <div class="imageGridItem-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Dig deeper into content<br> performance insights</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Breathe new life into your content calendar by understanding the content topics, formats, and length that drive the most content consumption.</p> </div> </div> </div> </div> </div> <div class="grid-2"> <div class="imageGrid-item" data-aos="fade-down" data-aos-offset="150" data-aos-delay="200" data-aos-duration="800"> <div class="imageGridItem-image"> <img decoding="async" width="626" height="626" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20626%20626'%3E%3C/svg%3E" class="" alt="" style="height: 150px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-19.png 626w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-19-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-19-150x150.png 150w" data-lazy-sizes="(max-width: 626px) 100vw, 626px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-19.png" /><noscript><img loading="lazy" decoding="async" width="626" height="626" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-19.png" class="" alt="" style="height: 150px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-19.png 626w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-19-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-19-150x150.png 150w" sizes="(max-width: 626px) 100vw, 626px" /></noscript> </div> <div class="imageGridItem-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Connect content <br> consumption to revenue</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Reduce siloed data and get a deeper understanding of how your engagement is leading to ROI with every piece of content produced by integrating PathFactory with your CRM.</p> </div> </div> </div> </div> </div> <div class="grid-2"> <div class="imageGrid-item" data-aos="fade-down" data-aos-offset="150" data-aos-delay="400" data-aos-duration="800"> <div class="imageGridItem-image"> <img decoding="async" width="626" height="626" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20626%20626'%3E%3C/svg%3E" class="" alt="" style="height: 150px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-20.png 626w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-20-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-20-150x150.png 150w" data-lazy-sizes="(max-width: 626px) 100vw, 626px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-20.png" /><noscript><img loading="lazy" decoding="async" width="626" height="626" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-20.png" class="" alt="" style="height: 150px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-20.png 626w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-20-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-20-150x150.png 150w" sizes="(max-width: 626px) 100vw, 626px" /></noscript> </div> <div class="imageGridItem-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Streamline your <br> customer’s journey</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Eliminate the content scavenger hunt by delivering a customized content journey to your buyers that speaks to where they’re at in the sales funnel.</p> </div> </div> </div> </div> </div> <div class="grid-2"> <div class="imageGrid-item" data-aos="fade-down" data-aos-offset="150" data-aos-delay="600" data-aos-duration="800"> <div class="imageGridItem-image"> <img decoding="async" width="626" height="626" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20626%20626'%3E%3C/svg%3E" class="" alt="" style="height: 150px;" data-lazy-srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-21.png 626w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-21-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-21-150x150.png 150w" data-lazy-sizes="(max-width: 626px) 100vw, 626px" data-lazy-src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-21.png" /><noscript><img loading="lazy" decoding="async" width="626" height="626" src="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-21.png" class="" alt="" style="height: 150px;" loading="lazy" srcset="https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-21.png 626w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-21-300x300.png 300w, https://www.pathfactory.com/wp-content/uploads/2022/11/Use_Case_Content_Strategy_Icons-21-150x150.png 150w" sizes="(max-width: 626px) 100vw, 626px" /></noscript> </div> <div class="imageGridItem-content"> <div class='contentStyled'> <h3 class='color--default u-block none ' style=''> Allow buyers to self-educate <br> at their own pace</h3> <div class='color--default u-block paragraphContent ' style=''> <p>Give your audience the same content experience they’d expect in their personal life. 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