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inline-block; margin: 0 auto 18px auto; line-height: 100%; color: #999"><span style="border-right: 1px solid #999;">Wednesday, December 11, 2024  </span>  12:45 p.m.–1:30 p.m. PT</div><h1 style="padding-top:0;margin-top:0;">How to Scale Your Social Media Efforts</h1></div> </header>  <section> <div class="main-content" style="padding-top:0;"> <div class="container main-content-inner">  <div class="col-md-7"> <script> var socialLikesButtons = { linkedin: { counterUrl: 'http://www.linkedin.com/countserv/count/share?url={url}', counter: function(jsonUrl, deferred) { var options = socialLikesButtons.linkedin; if (!options._) { options._ = {}; if (!window.IN) window.IN = {Tags: {}}; window.IN.Tags.Share = { handleCount: function(params) { var jsonUrl = options.counterUrl.replace(/{url}/g, encodeURIComponent(params.url)); options._[jsonUrl].resolve(params.count); } }; } options._[jsonUrl] = deferred; $.getScript(jsonUrl) .fail(deferred.reject); }, popupUrl: 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Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://socialmediastrategiessummit.com/government-december-2024/summit/agenda-at-a-glance/day1/1245-p.m.130-p.m.-pt.html" data-title="12:45 p.m.–1:30 p.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://socialmediastrategiessummit.com/government-december-2024/summit/agenda-at-a-glance/day1/1245-p.m.130-p.m.-pt.html" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>Dive into the strategy behind some of the largest Orange County public safety agencies. We’ll walk through considerations on adding social media channels, deciding what channels are appropriate to get communities the information they need, and how even small agencies with limited resources can expand their social footprint in an impactful way. </p> <p>We’ll share some of the best practices for training your social media teams and resources you can share with them to ensure their success – from those just starting on social media to seasoned professionals who need to stay up-to-date with social media trends. </p> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="government-december-2024/speakers/speaker/sophia-champieux" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Sophia%20Champieux.7b4960147e1eaceb4a2883e97e7fd0cd.6c555b5b18acfebbac45cb113497052e.jpg" alt="Sophia Champieux" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Orange%20County%20Fire%20Authority%20new.016f3662578d189193c8d8a06e377682.675a93d718e11cbe67cb78d2be6a51e1.png" alt="Orange County Fire Authority"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="government-december-2024/speakers/speaker/sophia-champieux"><strong>Sophia Champieux</strong></a><br> <span>Public Relations Manager</span><br> <strong>Orange County Fire Authority</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row"> <div class="col col-md-4" style="text-align: center"> <img src="/assets/client_files/images/homepage/smss-nav-white.png" alt="Social Media Strategies Summit logo" style="width: 260px; height: auto;"><br> <a href="https://www.facebook.com/SMSsummit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-facebook" aria-hidden="true"></i></a> <a href="https://twitter.com/SMS_summit" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-x-twitter" aria-hidden="true"></i></a> <a href="https://www.linkedin.com/showcase/smssummit/" style="margin-right: 8px;"><i style="color:#fff;" class="fab fa-linkedin" aria-hidden="true"></i></a> <a href="https://blog.socialmediastrategiessummit.com/" style="margin-right: 8px;"><i style="color:#fff;" class="fa fa fa-rss" aria-hidden="true"></i></a> </div> <div class="col col-md-4" ><h4>Upcoming Events</h4> <ul><li style="list-style-type:none;"><a href="virtual-conference-february-2025/">Corporate Feb 2025</a></li> <li style="list-style-type:none;"><a href="first-responders-2025/">First Responders 2025</a></li> <li style="list-style-type:none;"><a href="government-may-2025/">Government May 2025</a></li> <li style="list-style-type:none;"><a href="higher-ed-2025/">Higher Ed October 2025</a></li> <li><a href="https://artificialintelligencesummit.com">AI for Marketers Summit</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#0e676068614e7d616d676f62636b6a676f7d7a7c6f7a6b69676b7d7d7b6363677a206d6163"><span class="__cf_email__" data-cfemail="81e8efe7eec1f2eee2e8e0edece4e5e8e0f2f5f3e0f5e4e6e8e4f2f2f4ecece8f5afe2eeec">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2024 by Global Strategic Management Institute | <a href="government-december-2024/terms-and-conditions-of-attendance-and-participation.html">Terms and Conditions | Privacy Policy</a> | <a href="government-december-2024/code-of-conduct.html">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['socialmediastrategiessummit.com', 'unityeventsolutions.com']; 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