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4.78c5.777-4.583 11.766-11.141 12.358-18.865C48.123.177 31.045-3.2 23.512 6.123Zm0 16.099a5.83 5.83 0 0 1-3.08-.872 5.27 5.27 0 0 1-2.043-2.323 4.856 4.856 0 0 1-.315-2.99 5.08 5.08 0 0 1 1.517-2.65 5.677 5.677 0 0 1 2.839-1.417 5.912 5.912 0 0 1 3.203.295 5.48 5.48 0 0 1 2.488 1.906c.61.851.935 1.852.935 2.876 0 1.372-.584 2.688-1.624 3.66-1.04.97-2.45 1.515-3.92 1.515Z"></path></g><defs><clipPath id="service_svg__a"><path fill="#fff" d="M0 0h47v33.167H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Service</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a 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23.23a12.747 12.747 0 0 1-9.082-3.785l1.511-3.514c1.349-2.83 4.227-4.794 7.554-4.794a8.361 8.361 0 0 1 7.554 4.794l1.51 3.514c-2.32 2.325-5.52 3.785-9.064 3.785h.018ZM42.556 45c2.98 0 5.396-2.42 5.396-5.406a5.401 5.401 0 0 0-5.396-5.407 5.401 5.401 0 0 0-5.396 5.407 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m41.036 38.498.021-.029c.42-.568.3-1.37-.268-1.79l-7.998-5.923a1.275 1.275 0 0 0-1.786.268l-.021.03c-.42.568-.3 1.369.268 1.789l7.998 5.924c.567.42 1.367.3 1.786-.269ZM44.607 10.813c2.98 0 5.395-2.42 5.395-5.407A5.401 5.401 0 0 0 44.607 0a5.401 5.401 0 0 0-5.396 5.406 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m43.061 6.449-.02-.03a1.275 1.275 0 0 0-1.768-.367l-8.311 5.475a1.281 1.281 0 0 0-.366 1.772l.02.03c.387.59 1.18.755 1.768.366l8.312-5.474c.589-.388.753-1.182.365-1.772Z"></path></g><defs><clipPath id="social_svg__a"><path fill="#fff" d="M0 0h50v45H0z"></path></clipPath></defs></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Social</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/social-media-management/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/social-media-management/social-media-publishing-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Publishing and Engagement</span></div></a><a href="/products/social-media-management/employee-advocacy-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Employee Advocacy</span></div></a><a href="/products/social-media-management/distributed-marketing-platform/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Marketing for Distributed Teams</span></div></a></div><div class="h-full border-t border-gainsboroGray pt-6 mt-6"><p class="text-mediumGrey text-desktop-large/overline-4-bold uppercase mb-[18px]">Works Best With</p><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/social-listening/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/marketing-and-advertising/social-advertising/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/teams/customer-service/conversational-commerce/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/products/customer-service/social-media-channels/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Social Customer Service</span></div></a></div></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 53 40" class="h-5 flex-none me-3"><path d="m36.974 25.509 13.613 8.296a3 3 0 0 1 .98 4.13l-.396.638c-.867 1.408-2.734 1.84-4.148.976l-13.5-8.24"></path><path d="M19.74 0C8.843 0 0 8.803 0 19.653c0 10.85 8.843 19.653 19.74 19.653 10.898 0 19.74-8.804 19.74-19.653C39.48 8.803 30.639 0 19.74 0Zm0 7.565c2.734 0 4.94 2.214 4.94 4.917S22.455 17.4 19.74 17.4c-2.715 0-4.94-2.215-4.94-4.918 0-2.703 2.225-4.917 4.94-4.917Zm0 24.195c-3.714 0-7.089-1.502-9.521-3.942l1.584-3.66c1.414-2.947 4.43-4.993 7.918-4.993a8.77 8.77 0 0 1 7.92 4.993l1.583 3.66c-2.432 2.421-5.788 3.942-9.503 3.942h.02Z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Insights</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/consumer-intelligence/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/consumer-intelligence/social-listening/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Listening</span></div></a><a href="/products/consumer-intelligence/competitive-benchmarking/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Competitive Insights and Benchmarking</span></div></a><a href="/products/consumer-intelligence/product-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Product Insights</span></div></a><a href="/products/consumer-intelligence/location-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Location Insights</span></div></a><a href="/products/consumer-intelligence/visual-insights/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Visual Insights</span></div></a><a href="/products/consumer-intelligence/media-monitoring/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Media Monitoring and Analytics</span></div></a><a href="/products/consumer-intelligence/surveys/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Surveys</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 42 43" class="h-5 flex-none me-3"><path d="M20.514 0H4.975C2.232 0 0 2.222 0 4.953v33.772c0 1.832 1.022 3.41 2.505 4.275l1.976-4.563a9.16 9.16 0 0 1 16.528 0L22.985 43c1.482-.848 2.505-2.443 2.505-4.275V4.953C25.49 2.223 23.258 0 20.514 0Zm-7.77 31.398c-2.845 0-5.162-2.307-5.162-5.14 0-2.833 2.317-5.14 5.163-5.14 2.845 0 5.162 2.307 5.162 5.14 0 2.833-2.317 5.14-5.162 5.14ZM31.352 12.74h-.528c-1.27 0-2.3 1.024-2.3 2.29v12.23c0 1.264 1.03 2.29 2.3 2.29h.528c1.27 0 2.3-1.026 2.3-2.29V15.03c0-1.265-1.03-2.29-2.3-2.29ZM39.7 6.378h-.529c-1.27 0-2.3 1.025-2.3 2.29V33.62c0 1.264 1.03 2.29 2.3 2.29h.529c1.27 0 2.3-1.026 2.3-2.29V8.668c0-1.265-1.03-2.29-2.3-2.29Z"></path></svg><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Sprinklr Marketing</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/marketing-and-advertising/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/marketing-and-advertising/content-marketing/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Marketing and Campaign Planning</span></div></a><a href="/products/marketing-and-advertising/social-advertising/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Advertising</span></div></a><a href="/products/marketing-and-advertising/marketing-analytics/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Marketing Analytics</span></div></a><a href="/products/marketing-and-advertising/ad-comment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Ad Comment Moderation</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 absolute inset-0"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Platform</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/products/platform/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/products/platform/ai/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI</span></div></a><a href="/products/platform/ai-plus/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr AI+</span></div></a><a href="/products/platform/ai-studio/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Studio</span></div></a><a href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security</span></div></a><a href="/products/platform/integrations/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Integrations</span></div></a><a href="/products/platform/sprinklr-sandbox/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sandbox</span></div></a><a href="/products/platform/display/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Display</span></div></a><a href="/products/platform/presentations/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Presentations</span></div></a><a href="/products/platform/active-data-retention/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Active Data Retention</span></div></a><a data-link-type="external" href="https://developer.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">API</span></div></a></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="MULTI_LEVEL_INFO_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Solutions">Solutions</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="bg-white grid auto-cols-auto grid-flow-col auto-rows-min"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Industry</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">By Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class=""><div class="grid auto-rows-auto auto-cols-full h-full"><div class="min-w-[274px] desktop-lg:min-w-[268px] max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto header-scrollbar p-8"><div class="grid auto-rows-max gap-y-4"><a href="/industries/cpg/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CPG</span></div></a><a href="/industries/financial-services/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Financial Services</span></div></a><a href="/industries/government/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Government</span></div></a><a href="/industries/retail/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Retail</span></div></a><a href="/industries/technology/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Technology</span></div></a><a href="/industries/telecom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Telecommunications</span></div></a><a href="/industries/travel-hospitality/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Travel & Hospitality</span></div></a></div></div></div></div><div class="hidden"><div class="w-[274px] border-r border-menuBorder shrink-0"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Marketing Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Customer Service Teams</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Marketing Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/marketing/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/marketing/crisis-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Crisis Management</span></div></a><a href="/teams/marketing/campaign-content-lifecycle-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Content Lifecycle Management</span></div></a><a href="/teams/marketing/social-media-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Media Management</span></div></a><a href="/teams/marketing/compliant-digital-selling/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Compliant Digital Selling</span></div></a><a href="/teams/marketing/franchise-digital-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Franchise Digital Management</span></div></a><a href="/teams/marketing/executive-reputation-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Executive Reputation Management</span></div></a><a href="/teams/marketing/industry-insights-competitive-intelligence/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Industry Insights and Competitive Intelligence</span></div></a><a href="/teams/marketing/creative-insights-production-optimization/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Creative Insights and Production Optimization</span></div></a></div></div></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="relative min-w-[274px] desktop-lg:min-w-[268px] h-full"><div class="h-full flex flex-col p-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)]"><div class="max-desktop-sm:pt-8"><p class="flex items-center"><span class="inline text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-2-bold text-tablet-sm/heading-5 desktop-lg:text-desktop-large/heading-5">Customer Service Teams</span></p><div class="h-1 rounded-full bg-refreshSkylineBottom mb-8 tablet-sm:mb-10 desktop-sm:mb-6 mt-4 tablet-sm:mt-6 desktop-sm:mt-5 desktop-lg:mt-4"></div></div><div class="flex flex-col py-[1px] overflow-y-auto overflow-x-hidden header-scrollbar flex-1 pe-[1px]"><div class="grid auto-rows-max gap-y-4"><a href="/teams/customer-service/"><p class="whitespace-pre-line text-mobile-sm/body-2-bold tablet-sm:text-tablet-sm/body-3-bold desktop-sm:text-tablet-sm/body-4-bold desktop-lg:text-desktop-large/body-3-bold hover:text-primaryOceanBlue max-tablet-sm:pb-4 max-tablet-sm:border-gainsboroGray max-tablet-sm:border-b">Overview</p></a><a href="/teams/customer-service/omnichannel-contact-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Omnichannel Contact Center</span></div></a><a href="/teams/customer-service/customer-self-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Self-Service</span></div></a><a href="/teams/customer-service/digital-customer-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Digital Customer Service</span></div></a><a href="/teams/customer-service/outbound-campaign-management/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Outbound Campaign Management</span></div></a><a href="/teams/customer-service/workforce-engagement-and-optimization/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Workforce Engagement Management</span></div></a><a href="/teams/customer-service/contact-center-intelligence/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Contact Center Intelligence</span></div></a><a href="/teams/customer-service/social-customer-service/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Social Customer Service</span></div></a><a href="/teams/customer-service/conversational-commerce/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Conversational Commerce</span></div></a><a href="/teams/customer-service/proactive-digital-engagement/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Proactive Digital Engagement</span></div></a></div></div></div></div></div></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINK"><a href="/unified-cxm/"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Unified-CXM">Unified-CXM</span></div></a></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Customers">Customers</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/stories/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Customer Stories</span></div></a><a href="/sprinklr-champion/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Champions</span></div></a><a data-link-type="external" href="https://community.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sprinklr Community</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Company">Company</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/our-story/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Our Story</span></div></a><a href="/leadership/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Leadership</span></div></a><a href="/newsroom/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Newsroom</span></div></a><a href="/partners/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Partners</span></div></a><a href="/careers/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Careers</span></div></a><a data-link-type="external" href="https://investors.sprinklr.com/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Investor Relations</span></div></a><a href="/trust/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Security & Data Privacy</span></div></a><a href="/sustainability/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Sustainability</span></div></a></div></div></div></div></div></div></li><li class="flex items-center" data-menu-item-type="LINKS_HIGHLIGHTS"><div class="h-full"><button class="block relative h-full" aria-expanded="false"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Resources">Resources</span><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="h-[14px] fill-primarySpaceGrey"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></div></button><div class="absolute bg-white shadow-lg overflow-y-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] -translate-x-2.5 translate-y-[17px] desktop-lg:translate-y-[21px] transition-opacity opacity-0 duration-200 pointer-events-none"><div class="h-full"><div class="h-full w-full bg-white flex overflow-y-hidden"><div class="border-r border-menuBorder shrink-0 w-[252px]"><div class="flex flex-col gap-6 max-h-[calc(100vh_-_var(--header-height)_-_20px)] overflow-auto p-6 header-scrollbar"><div class=""><div class="flex flex-col gap-y-[18px]"><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full bg-primarySkyBlue"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Learn</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Services</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button><button class="items-center text-center ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer rounded-none flex justify-between"><div class="flex gap-6 items-center h-full"><div class="w-1 h-7 rounded-full"></div><span class="text-tablet-sm/overline-3 uppercase text-black hover:text-primaryOceanBlue text-start">Support</span></div><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 14" class="-rotate-90 h-3.5 shrink-0 rtl:-scale-y-100"><path fill-rule="evenodd" d="M11.68 4.084 7.277 8.247 2.85 4.11l-1.1 1.087L7.251 10.5l5.582-5.277-1.154-1.14Z" clip-rule="evenodd"></path></svg></button></div></div></div></div><div class="grid auto-rows-auto auto-cols-full h-full"><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-100 z-10"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/sprinklr-social-roi-estimator/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Social ROI Estimator</span></div></a><a href="/ai-maturity-assessment/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">AI Maturity Assessment</span></div></a><a href="/cx-wise/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">CX-WISE</span></div></a><a href="/analyst-reports/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Analyst Reports</span></div></a><a href="/demo-center/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Sprinklr Demo Center</span></div></a><a href="/resources/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">eBooks & Reports</span></div></a><a href="/events/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Events & Webinars</span></div></a><a href="/blog/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Blog</span></div></a><a href="/cxm/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Unified-CXM Guide</span></div></a><a href="/forbes-influential-cmos-2024/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Forbes Influential CMO 2024</span></div></a></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/services/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Our Services</span></div></a><a href="/sprinklr-training/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Training</span></div></a><a href="/agency/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">For Agencies</span></div></a></div></div></div><div class="col-start-1 col-span-1 row-start-1 row-span-1 h-full transition-opacity duration-200 opacity-0 pointer-events-none"><div class="w-[274px] desktop-lg:w-[268px] header-scrollbar overflow-y-auto overflow-x-hidden max-h-[calc(100vh_-_var(--header-height)_-_20px)] p-6"><div class="grid auto-rows-max gap-y-4"><a href="/help/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Help Center</span></div></a><a data-link-type="external" href="https://www.sprinklr.com/help/categories/release-notes/6328445025677d3d31fd6dcd/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue w-full max-tablet-sm:border-b max-tablet-sm:py-3.5 border-gainsboroGray">Release Notes</span></div></a><a href="/contact-us/"><div class="group"><span class="block text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-4 group-hover:text-primaryOceanBlue max-tablet-sm:pt-3.5">Contact Us</span></div></a></div></div></div></div></div></div></div></div></li></ul></div><div class="flex justify-end flex-1 items-center gap-5 desktop-lg:gap-10"><a href="/pricing/customer-service/"><div class="flex items-center gap-2 desktop-lg:gap-2.5 w-max"><span class="block uppercase py-0 desktop-sm:text-tablet-sm/overline-4 desktop-lg:text-desktop-large/overline-4 text-primarySpaceGrey hover:text-primaryOceanBlue" data-text="Pricing">Pricing</span></div></a><a href="/demo/"><button class="inline-flex items-center justify-center text-center rounded-full ring-offset-background transition-colors focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-ring focus-visible:ring-offset-2 disabled:pointer-events-none disabled:opacity-50 cursor-pointer bg-primaryOceanBlue text-white hover:bg-prussianBlue active:bg-midnightBlue uppercase text-mobile-sm/overline-2 px-6 py-1.5 gap-6 tablet-sm:text-tablet-sm/overline-3 tablet-sm:px-8 tablet-sm:py-2 desktop-lg:text-desktop-large/overline-3-bold desktop-lg:py-3">Demo</button></a></div></div></div></div></div></div><main data-element-id="page-template-customer-stories-content" data-element-type="page-template"><section data-widget-name="widgetCustomerStoryHero" id="7HFstbBJGrpukFVEZg7jFE"><div class="relative w-full flex justify-center items-center"><img alt="Northwestern Mutual Customer Story - Hero Image" fetchPriority="high" decoding="async" data-nimg="fill" class="-z-20 object-cover brightness-50 block" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" sizes="100vw" srcSet="//images.ctfassets.net/ukazlt65o6hl/2oQhSQpX8GzkCAbhqIMrtt/bb62b5d13a38f6975883157405151ffe/Hero_1500x1000.jpg?w=640&q=75&fm=webp 640w, //images.ctfassets.net/ukazlt65o6hl/2oQhSQpX8GzkCAbhqIMrtt/bb62b5d13a38f6975883157405151ffe/Hero_1500x1000.jpg?w=750&q=75&fm=webp 750w, //images.ctfassets.net/ukazlt65o6hl/2oQhSQpX8GzkCAbhqIMrtt/bb62b5d13a38f6975883157405151ffe/Hero_1500x1000.jpg?w=828&q=75&fm=webp 828w, //images.ctfassets.net/ukazlt65o6hl/2oQhSQpX8GzkCAbhqIMrtt/bb62b5d13a38f6975883157405151ffe/Hero_1500x1000.jpg?w=1080&q=75&fm=webp 1080w, //images.ctfassets.net/ukazlt65o6hl/2oQhSQpX8GzkCAbhqIMrtt/bb62b5d13a38f6975883157405151ffe/Hero_1500x1000.jpg?w=1200&q=75&fm=webp 1200w, //images.ctfassets.net/ukazlt65o6hl/2oQhSQpX8GzkCAbhqIMrtt/bb62b5d13a38f6975883157405151ffe/Hero_1500x1000.jpg?w=1920&q=75&fm=webp 1920w, //images.ctfassets.net/ukazlt65o6hl/2oQhSQpX8GzkCAbhqIMrtt/bb62b5d13a38f6975883157405151ffe/Hero_1500x1000.jpg?w=2048&q=75&fm=webp 2048w, //images.ctfassets.net/ukazlt65o6hl/2oQhSQpX8GzkCAbhqIMrtt/bb62b5d13a38f6975883157405151ffe/Hero_1500x1000.jpg?w=3840&q=75&fm=webp 3840w" src="//images.ctfassets.net/ukazlt65o6hl/2oQhSQpX8GzkCAbhqIMrtt/bb62b5d13a38f6975883157405151ffe/Hero_1500x1000.jpg?w=3840&q=75&fm=webp"/><div class="w-full max-w-[312px] tablet-sm:max-w-[688px] desktop-sm:max-w-[930px] desktop-lg:max-w-[1234px] mx-auto grid pt-10 pb-14 tablet-sm:pt-16 tablet-sm:pb-[100px] desktop-sm:pt-10 desktop-sm:pb-[120px] desktop-lg:pt-14 desktop-lg:pb-[140px] gap-y-6 gap-x-10 tablet-sm:gap-y-8 desktop-sm:gap-x-[116px] desktop-lg:gap-x-[116px] desktop-sm:grid-cols-[2fr_1fr]"><div class="grid gap-6 tablet-sm:gap-10 desktop-lg:gap-14 w-full desktop-sm:w-[548px] desktop-lg:w-[724px]"><div class="rounded-full bg-secondaryBlanc py-2.5 px-4 inline-flex gap-4 items-center max-desktop-sm:hidden w-fit desktop-sm:mb-2 desktop-lg:mb-6"><a class="group block" href="/"><span class="text-tablet-sm/overline-3 desktop-lg:text-desktop-large/overline-2 uppercase inline-flex items-center gap-2 -translate-y-[0.5px] group-hover:text-primaryOceanBlue"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 11 10" class="h-2.5 inline-block group-hover:fill-primaryOceanBlue"><path d="M9.5 9.491A.505.505 0 0 1 9 10H2a.505.505 0 0 1-.5-.509v-4.58H0L5.164.132a.494.494 0 0 1 .672 0L11 4.911H9.5v4.58Z"></path></svg><span>Home</span></span></a><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 4 6" class="inline-block h-2 fill-black rtl:-scale-x-100"><path d="M3.892 2.753.324.038C.221-.04.09.006.03.143A.357.357 0 0 0 0 .285v5.43C0 5.872.097 6 .216 6a.178.178 0 0 0 .108-.038l3.568-2.715c.103-.079.139-.253.079-.39a.262.262 0 0 0-.08-.104Z"></path></svg><a class="group block" href="/stories/"><span class="text-tablet-sm/overline-3 desktop-lg:text-desktop-large/overline-2 uppercase inline-flex items-center gap-2 -translate-y-[0.5px] group-hover:text-primaryOceanBlue"><span>Customer Stories</span></span></a><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 4 6" class="inline-block h-2 fill-black rtl:-scale-x-100"><path d="M3.892 2.753.324.038C.221-.04.09.006.03.143A.357.357 0 0 0 0 .285v5.43C0 5.872.097 6 .216 6a.178.178 0 0 0 .108-.038l3.568-2.715c.103-.079.139-.253.079-.39a.262.262 0 0 0-.08-.104Z"></path></svg><span class="text-tablet-sm/overline-3 desktop-lg:text-desktop-large/overline-2 uppercase inline-flex items-center gap-2 -translate-y-[0.5px]"><span>Northwestern Mutual</span></span></div><div class="text-white"><img alt="Northwestern Mutual company logo" loading="lazy" width="194" height="38" decoding="async" data-nimg="1" class="mb-4 tablet-sm:mb-6 desktop-lg:mb-8 h-6 w-auto tablet-sm:h-7 desktop-lg:h-10 block" style="color:transparent" srcSet="//images.ctfassets.net/ukazlt65o6hl/3R1xNFgaXgRnrbJQXD9anW/2a6a7eced12417df0d647a1bd70e0829/Layer_1.svg?w=256&q=50 1x, //images.ctfassets.net/ukazlt65o6hl/3R1xNFgaXgRnrbJQXD9anW/2a6a7eced12417df0d647a1bd70e0829/Layer_1.svg?w=640&q=50 2x" src="//images.ctfassets.net/ukazlt65o6hl/3R1xNFgaXgRnrbJQXD9anW/2a6a7eced12417df0d647a1bd70e0829/Layer_1.svg?w=640&q=50"/><h1 class="whitespace-pre-line text-mobile-sm/heading-5 tablet-sm:text-tablet-sm/heading-3 desktop-lg:text-desktop-large/heading-2">Northwestern Mutual used Sprinklr AI to power its most successful social campaign ever</h1></div></div><div class="row-span-2 self-center desktop-sm:justify-self-end"><div class="grid gap-x-4 gap-y-4 grid-cols-2 border-white border-t desktop-sm:grid-cols-1 desktop-sm:border-y-0 desktop-sm:border-l-2 desktop-sm:gap-y-6 desktop-sm:ps-6 desktop-lg:ps-8 pt-6 tablet-sm:pt-8 desktop-sm:pt-0"><div class="flex flex-col gap-1 tablet-sm:gap-1.5 text-white"><div class="uppercase text-mobile-sm/label-1 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1">Customer</div><div class="flex flex-col gap-1 desktop-sm:gap-3 desktop-lg:gap-4"><div class="grid items-start gap-[10px] h-fit w-full grid-cols-1"><div class="text-mobile-sm/body-1 tablet-sm:text-tablet-sm/body-1 desktop-lg:text-desktop-large/body-1">Northwestern Mutual</div></div></div></div><div class="flex flex-col gap-1 tablet-sm:gap-1.5 text-white"><div class="uppercase text-mobile-sm/label-1 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1">Industry</div><div class="flex flex-col gap-1 desktop-sm:gap-3 desktop-lg:gap-4"><div class="grid items-start gap-[10px] h-fit w-full grid-cols-[20px_1fr]"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 21 21" class="w-5 h-5 mt-[3.5px] text-white fill-current"><path d="M0 20.432h20.386v-1.287H19.1V8.265l-7.125-1.953v12.811h-.965V.433l-9.721 1.93v16.782H0v1.287ZM16.18 9.94h1.288v1.673H16.18V9.94Zm0 2.982h1.288v1.674H16.18v-1.674Zm0 2.983h1.288v1.674H16.18v-1.674ZM13.584 9.94h1.287v1.673h-1.287V9.94Zm0 2.982h1.287v1.674h-1.287v-1.674Zm0 2.983h1.287v1.674h-1.287v-1.674ZM8.09 3.994h1.288v1.674H8.09V3.994Zm0 2.983h1.288v1.674H8.09V6.977Zm0 2.962h1.288v1.673H8.09V9.94Zm0 2.982h1.288v1.674H8.09v-1.674ZM5.494 3.994H6.78v1.674H5.494V3.994Zm0 2.983H6.78v1.674H5.494V6.977Zm0 2.962H6.78v1.673H5.494V9.94Zm0 2.982H6.78v1.674H5.494v-1.674ZM2.897 3.994h1.288v1.674H2.897V3.994Zm0 2.983h1.288v1.674H2.897V6.977Zm0 2.962h1.288v1.673H2.897V9.94Zm0 2.982h1.288v1.674H2.897v-1.674Zm2.017 2.983h2.468v3.24H4.914v-3.24Z"></path></svg><div class="text-mobile-sm/body-1 tablet-sm:text-tablet-sm/body-1 desktop-lg:text-desktop-large/body-1">Financial Services</div></div></div></div><div class="flex flex-col gap-1 tablet-sm:gap-1.5 text-white"><div class="uppercase text-mobile-sm/label-1 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1">Company Size</div><div class="flex flex-col gap-1 desktop-sm:gap-3 desktop-lg:gap-4"><div class="grid items-start gap-[10px] h-fit w-full grid-cols-[20px_1fr]"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 20 21" class="w-5 h-5 mt-[3.5px] text-white fill-current"><path d="M5.966 9.079c.755 0 1.468-.295 2.005-.831a2.845 2.845 0 0 0 0-4.011c-1.066-1.066-2.94-1.066-4.01 0a2.82 2.82 0 0 0-.832 2.006c0 .757.296 1.47.834 2.007a2.82 2.82 0 0 0 2.003.829ZM14.223 6.247c.704 0 1.366-.274 1.864-.772a2.64 2.64 0 0 0 0-3.727c-1.01-1.01-2.717-1.01-3.727 0a2.609 2.609 0 0 0-.77 1.864c0 .706.273 1.368.772 1.865a2.62 2.62 0 0 0 1.861.77ZM6.015 10.257h-.102A5.92 5.92 0 0 0 0 16.17v3.932c0 .49.397.888.888.888h10.155c.49 0 .888-.397.888-.888V16.17a5.921 5.921 0 0 0-5.916-5.913ZM14.201 7.39c-1.45 0-2.813.564-3.836 1.589a.867.867 0 0 0-.002 1.23c.164.164 1.824 1.817 2.278 2.692.74 1.428.681 3.297.658 4.121-.006.203.15.36.353.354 1.154-.03 4.833-.124 5.2-.124.48 0 .868-.388.868-.868v-3.476A5.519 5.519 0 0 0 14.2 7.39Z" clip-rule="evenodd"></path></svg><div class="text-mobile-sm/body-1 tablet-sm:text-tablet-sm/body-1 desktop-lg:text-desktop-large/body-1">30,000</div></div></div></div><div class="flex flex-col gap-1 tablet-sm:gap-1.5 text-white"><div class="uppercase text-mobile-sm/label-1 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1">Location</div><div class="flex flex-col gap-1 desktop-sm:gap-3 desktop-lg:gap-4"><div class="grid items-start gap-[10px] h-fit w-full grid-cols-[20px_1fr]"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 21" class="w-5 h-5 mt-[3.5px] text-white fill-current"><path fill-rule="evenodd" d="M12.287 14.6a37.68 37.68 0 0 1-.825 1.242c2.504.367 3.786 1.154 3.786 1.544 0 .52-2.271 1.741-6.676 1.741-4.406 0-6.678-1.22-6.678-1.74 0-.392 1.282-1.178 3.787-1.545a37.01 37.01 0 0 1-.825-1.242c-2.471.457-4.358 1.395-4.358 2.787 0 2.04 4.062 3.108 8.074 3.108 4.011 0 8.073-1.068 8.073-3.108 0-1.392-1.887-2.33-4.358-2.787" clip-rule="evenodd"></path><path fill-rule="evenodd" d="M9.825 16.589a1.563 1.563 0 0 1-1.253.622c-.495 0-.96-.23-1.255-.622-1.873-2.504-5.185-7.287-5.185-9.785 0-3.484 2.882-6.309 6.44-6.309 3.556 0 6.44 2.825 6.44 6.309 0 2.499-3.314 7.28-5.187 9.785ZM8.572 4.056c-1.48 0-2.679 1.174-2.679 2.623 0 1.45 1.199 2.624 2.679 2.624 1.479 0 2.678-1.175 2.678-2.624s-1.2-2.623-2.678-2.623Z" clip-rule="evenodd"></path></svg><div class="text-mobile-sm/body-1 tablet-sm:text-tablet-sm/body-1 desktop-lg:text-desktop-large/body-1">Milwaukee, Wisconsin</div></div></div></div><div class="flex flex-col gap-1 tablet-sm:gap-1.5 text-white"><div class="uppercase text-mobile-sm/label-1 tablet-sm:text-tablet-sm/label-1 desktop-lg:text-desktop-large/label-1">Featured Product</div><div class="flex flex-col gap-1 desktop-sm:gap-3 desktop-lg:gap-4"><div class="flex flex-col gap-1"><div class="grid items-start gap-[10px] h-fit w-full grid-cols-[20px_1fr]"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 53 40" class="w-5 h-5 mt-[3.5px] text-white fill-current"><path d="m36.974 25.509 13.613 8.296a3 3 0 0 1 .98 4.13l-.396.638c-.867 1.408-2.734 1.84-4.148.976l-13.5-8.24"></path><path d="M19.74 0C8.843 0 0 8.803 0 19.653c0 10.85 8.843 19.653 19.74 19.653 10.898 0 19.74-8.804 19.74-19.653C39.48 8.803 30.639 0 19.74 0Zm0 7.565c2.734 0 4.94 2.214 4.94 4.917S22.455 17.4 19.74 17.4c-2.715 0-4.94-2.215-4.94-4.918 0-2.703 2.225-4.917 4.94-4.917Zm0 24.195c-3.714 0-7.089-1.502-9.521-3.942l1.584-3.66c1.414-2.947 4.43-4.993 7.918-4.993a8.77 8.77 0 0 1 7.92 4.993l1.583 3.66c-2.432 2.421-5.788 3.942-9.503 3.942h.02Z"></path></svg><a class="hover:text-primaryOceanBlue hover:underline min-w-[150px] desktop-sm:whitespace-nowrap" href="/products/consumer-intelligence/"><div class="text-mobile-sm/body-1 tablet-sm:text-tablet-sm/body-1 desktop-lg:text-desktop-large/body-1">Sprinklr Insights</div></a></div><div class="grid items-start gap-[10px] h-fit w-full grid-cols-[20px_1fr]"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 50 45" class="w-5 h-5 mt-[3.5px] text-white fill-current"><g clip-path="url(#social_svg__a)"><path d="M18.83 2.901C8.436 2.901 0 11.354 0 21.788c0 10.435 8.435 18.869 18.83 18.869 10.397 0 18.832-8.452 18.832-18.869S29.227 2.901 18.83 2.901Zm0 7.263c2.609 0 4.713 2.127 4.713 4.722 0 2.595-2.122 4.721-4.712 4.721s-4.712-2.126-4.712-4.721 2.122-4.722 4.712-4.722Zm0 23.23a12.747 12.747 0 0 1-9.082-3.785l1.511-3.514c1.349-2.83 4.227-4.794 7.554-4.794a8.361 8.361 0 0 1 7.554 4.794l1.51 3.514c-2.32 2.325-5.52 3.785-9.064 3.785h.018ZM42.556 45c2.98 0 5.396-2.42 5.396-5.406a5.401 5.401 0 0 0-5.396-5.407 5.401 5.401 0 0 0-5.396 5.407 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m41.036 38.498.021-.029c.42-.568.3-1.37-.268-1.79l-7.998-5.923a1.275 1.275 0 0 0-1.786.268l-.021.03c-.42.568-.3 1.369.268 1.789l7.998 5.924c.567.42 1.367.3 1.786-.269ZM44.607 10.813c2.98 0 5.395-2.42 5.395-5.407A5.401 5.401 0 0 0 44.607 0a5.401 5.401 0 0 0-5.396 5.406 5.401 5.401 0 0 0 5.396 5.407Z"></path><path d="m43.061 6.449-.02-.03a1.275 1.275 0 0 0-1.768-.367l-8.311 5.475a1.281 1.281 0 0 0-.366 1.772l.02.03c.387.59 1.18.755 1.768.366l8.312-5.474c.589-.388.753-1.182.365-1.772Z"></path></g><defs><clipPath id="social_svg__a"><path fill="#fff" d="M0 0h50v45H0z"></path></clipPath></defs></svg><a class="hover:text-primaryOceanBlue hover:underline min-w-[150px] desktop-sm:whitespace-nowrap" href="/products/social-media-management/"><div class="text-mobile-sm/body-1 tablet-sm:text-tablet-sm/body-1 desktop-lg:text-desktop-large/body-1">Sprinklr Social</div></a></div></div></div></div></div></div><div class="self-start w-full desktop-sm:w-[548px] desktop-lg:w-[724px] border-t tablet-sm:border-t-2 border-white py-6 desktop-lg:py-8"><div class="flex flex-row max-tablet-sm:flex-wrap gap-4 tablet-sm:gap-5 desktop-lg:gap-10"><div class="text-white uppercase w-[148px] tablet-sm:w-[216px] desktop-sm:w-[168px] desktop-lg:w-[212px]"><div class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/heading-3 desktop-lg:text-desktop-large/heading-2 mb-1.5 tablet-sm:mb-2.5 desktop-lg:mb-1.5">10X</div><div class="text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2">increase in engagement over the same seven-day period in the previous year</div></div><div class="text-white uppercase w-[148px] tablet-sm:w-[216px] desktop-sm:w-[168px] desktop-lg:w-[212px]"><div class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/heading-3 desktop-lg:text-desktop-large/heading-2 mb-1.5 tablet-sm:mb-2.5 desktop-lg:mb-1.5">290</div><div class="text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2">new followers on Instagram</div></div><div class="text-white uppercase w-[148px] tablet-sm:w-[216px] desktop-sm:w-[168px] desktop-lg:w-[212px]"><div class="text-mobile-sm/heading-4 tablet-sm:text-tablet-sm/heading-3 desktop-lg:text-desktop-large/heading-2 mb-1.5 tablet-sm:mb-2.5 desktop-lg:mb-1.5">31K</div><div class="text-mobile-sm/overline-3 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2">likes on a single post </div></div></div></div></div></div></section><section data-widget-name="widgetCustomerStoryContent" id="24ZrWuK3eJdMWxZEcz5GdT"><div class="relative pt-10 pb-20 desktop-lg:pb-40"><div class="w-full absolute top-0 [--curve-height:var(--mobile-curve-height)] tablet-sm:[--curve-height:var(--tablet-curve-height)] desktop-sm:[--curve-height:var(--desktop-small-curve-height)] desktop-lg:[--curve-height:var(--desktop-large-curve-height)] pointer-events-none" style="--width:0;--mobile-curve-height:15;--tablet-curve-height:91;--desktop-small-curve-height:156;--desktop-large-curve-height:204;height:calc(100% + var(--curve-height) * 1px);transform:translateY(calc(var(--curve-height) * -1px));--4-h-sq:calc(4px * var(--curve-height) * var(--curve-height));--l-sq:calc(1px * var(--width) * var(--width));--radius:calc((var(--4-h-sq) + var(--l-sq)) / (8 * var(--curve-height)))"><svg width="100%" height="100%"><defs><radialGradient id="blur"><stop offset="0%" stop-color="white"></stop><stop offset="100%" stop-color="black"></stop></radialGradient><mask id="blur-1-:Rdafnnkva:"><circle cx="0" cy="0" style="r:clamp(300px, 30vw, 500px)" fill="url(#blur)"></circle></mask><mask id="blur-3-:Rdafnnkva:"><circle cx="0" cy="0" style="r:clamp(350px, 60vw, 1200px)" fill="url(#blur)"></circle></mask><mask id="blur-4-:Rdafnnkva:"><circle cx="0" cy="0" style="r:clamp(150px, 60%, 800px)" fill="url(#blur)"></circle></mask><mask id="blur-5-:Rdafnnkva:"><circle cx="0" cy="0" style="r:clamp(200px, 30%, 600px)" fill="url(#blur)"></circle></mask><mask id="blur-6-:Rdafnnkva:"><circle cx="0" cy="0" style="r:clamp(200px, 50%, 800px)" fill="url(#blur)"></circle></mask><mask id="blur-7-:Rdafnnkva:"><circle cx="0" cy="0" style="r:clamp(150px, 40vw, 900px)" fill="url(#blur)"></circle></mask><mask id="blur-8-:Rdafnnkva:"><circle cx="0" cy="0" style="r:clamp(150px, 20vw, 400px)" fill="url(#blur)"></circle></mask><clipPath id="curve-mask-:Rdafnnkva:"><path d="M 0 0 C 0 19.5 0 19.5 0 0 L 0 0 L 0 0 L 0 0"></path></clipPath></defs><g clip-path="url(#curve-mask-:Rdafnnkva:)"><rect class="fill-white" x="0" y="0" height="100%" width="100%"></rect><circle cx="0" cy="0" style="r:clamp(300px, 30vw, 500px)" class="fill-primarySunOrange/90" mask="url(#blur-1-:Rdafnnkva:)"></circle><circle cx="0" cy="0" style="r:clamp(350px, 60vw, 1200px)" class="fill-primarySkyBlue" mask="url(#blur-3-:Rdafnnkva:)"></circle><circle cx="0" cy="0" style="r:clamp(150px, 60%, 800px)" class="fill-primarySkyBlue/90" mask="url(#blur-4-:Rdafnnkva:)"></circle><circle cx="0" cy="0" style="r:clamp(200px, 30%, 600px)" class="fill-primaryEarthGreen/60" mask="url(#blur-5-:Rdafnnkva:)"></circle><circle cx="0" cy="0" style="r:clamp(200px, 50%, 800px)" class="fill-primarySunOrange/60" mask="url(#blur-6-:Rdafnnkva:)"></circle><circle cx="0" cy="0" style="r:clamp(150px, 40vw, 900px)" class="fill-primaryEarthGreen/60" mask="url(#blur-7-:Rdafnnkva:)"></circle><circle cx="0" cy="0" style="r:clamp(150px, 20vw, 400px)" class="fill-primaryEarthGreen/40" mask="url(#blur-8-:Rdafnnkva:)"></circle></g></svg></div><div class="w-full h-full relative"><div class="bg-white shadow-lg flex flex-col rounded-[8px] mx-5 pt-[52px] gap-8 pb-20 tablet-sm:mb-10 desktop-lg:mb-5 tablet:mx-10 tablet-sm:pt-[112px] tablet-sm:rounded-[16px] desktop-sm:pt-[100px] desktop-sm:gap-12 desktop-sm:mx-20 desktop-lg:mx-[180px]"><div class="flex flex-col px-5 tablet:px-10 desktop-sm:px-12 desktop-lg:px-16"><div class="grid grid-flow-row"><div class="flex flex-col gap-1.5 w-fit mb-6 tablet-sm:gap-2 tablet-sm:mb-8 desktop-lg:mb-10"><h2 class="whitespace-pre-line text-mobile-sm/overline-2 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2 uppercase">The Challenge</h2><div class="h-1 w-[132px] bg-tropicalBlend rounded-full tablet-sm:h-[7px] tablet-sm:w-[168px]"></div></div><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-a:text-mobile-sm/heading-5 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2-bold prose-strong:text-mobile-sm/body-2-bold mb-4 tablet-sm:prose-p:text-tablet-sm/body-2-bold tablet-sm:prose-a:text-tablet-sm/body-2-bold tablet-sm:prose-headings:text-tablet-sm/body-2-bold tablet-sm:prose-strong:text-tablet-sm/body-2-bold tablet-sm:mb-6 desktop-lg:prose-p:text-desktop-large/body-1-bold desktop-lg:prose-a:text-desktop-large/body-1-bold desktop-lg:prose-headings:text-desktop-large/body-1-bold desktop-lg:prose-strong:text-desktop-large/body-1-bold desktop-lg:mb-10"><p>In early September, Northwestern Mutual archived years of posts from its Instagram account. </p></div></div><div class="flow-root"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet-sm:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-ul:list-disc prose-ul:pl-[revert] text-mobile-sm/body-2 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2 prose-a:text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 tablet-sm:prose-headings:text-tablet-sm/body-2 tablet-sm:prose-p:text-tablet-sm/body-2 tablet-sm:prose-a:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-1 desktop-lg:prose-headings:text-desktop-large/body-1 desktop-lg:prose-p:text-desktop-large/body-1 desktop-lg:prose-a:text-desktop-large/body-1"><p>In a first-of-its-kind social campaign for the brand, the Milwaukee-based financial services company wiped its Instagram feed clean and launched the virtual Museum of Recent History, an ode to a cultural shift they’ve dubbed, “The Great Realization.” According to Senior Director of Social Marketing Whitney Magnuson, “It’s that moment where an individual’s priorities come into sharp focus, prompting them to re-architect their lives and pursue what matters most — with the support of a financial plan.” </p><p>To support this seven-day campaign, Northwestern Mutual needed a technical solution that would:</p><ul><li class="m-0 p-0">Help it to evaluate the content types and themes that would resonate with its audience</li><li class="m-0 p-0">Enable easy collaboration between teams to create, share, approve, and publish social assets.</li><li class="m-0 p-0">Increase efficiency in its community management workflow</li></ul></div></div></div><div class="flex flex-col px-5 tablet:px-10 desktop-sm:px-12 desktop-lg:px-16"><div class="grid grid-flow-row"><div class="flex flex-col gap-1.5 w-fit mb-6 tablet-sm:gap-2 tablet-sm:mb-8 desktop-lg:mb-10"><h2 class="whitespace-pre-line text-mobile-sm/overline-2 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2 uppercase">The Solution</h2><div class="h-1 w-[132px] bg-tropicalBlend rounded-full tablet-sm:h-[7px] tablet-sm:w-[168px]"></div></div><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-a:text-mobile-sm/heading-5 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2-bold prose-strong:text-mobile-sm/body-2-bold mb-4 tablet-sm:prose-p:text-tablet-sm/body-2-bold tablet-sm:prose-a:text-tablet-sm/body-2-bold tablet-sm:prose-headings:text-tablet-sm/body-2-bold tablet-sm:prose-strong:text-tablet-sm/body-2-bold tablet-sm:mb-6 desktop-lg:prose-p:text-desktop-large/body-1-bold desktop-lg:prose-a:text-desktop-large/body-1-bold desktop-lg:prose-headings:text-desktop-large/body-1-bold desktop-lg:prose-strong:text-desktop-large/body-1-bold desktop-lg:mb-10"><p>The financial services organization leveraged the Sprinklr platform to help power its “Museum of Recent History” social campaign from start to finish. </p></div></div><div class="flow-root"><div class="relative mb-10 max-w-none self-start -translate-x-[80px] w-[calc(100%+80px)] tablet:-translate-x-[128px] tablet:float-left tablet:clear-left tablet:w-[calc(50%+128px)] tablet:[shape-outside:inset(0_102px_0_0)] desktop-sm:-translate-x-[112px] desktop-sm:w-[calc(50%+112px)] desktop-sm:[shape-outside:inset(0_72px_0_0)] desktop-lg:-translate-x-[200px] desktop-lg:w-[calc(50%+200px)] desktop-lg:[shape-outside:inset(0_160px_0_0)]"><div class="py-4 border-y-2 border-lightGrey tablet-sm:py-6 bg-white"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 99 80" class="w-[22px] h-4 tablet-sm:w-7 tablet-sm:h-5 desktop-lg:w-[38px] desktop-lg:h-7"><path fill="url(#quote_svg__a)" d="m27.9.85 14.4 11.4c-9.6 5.7-19.8 18-21.6 28.2.6-.3 3-.6 5.1-.6 9.9 0 17.7 7.8 17.7 18.9 0 11.1-9 20.4-20.4 20.4-12.3 0-23.1-9.9-23.1-27.3 0-20.7 11.4-39.3 27.9-51Zm55.5 0 14.4 11.4c-9.6 5.7-19.8 18-21.6 28.2.6-.3 3-.6 5.1-.6 9.9 0 17.7 7.8 17.7 18.9 0 11.1-9 20.4-20.4 20.4-12.3 0-23.1-9.9-23.1-27.3 0-20.7 11.4-39.3 27.9-51Z"></path><defs><linearGradient id="quote_svg__a" x1="-181.5" x2="27.75" y1="146.812" y2="-118.356" gradientUnits="userSpaceOnUse"><stop stop-color="#FCB549"></stop><stop offset="0.427" stop-color="#8ECD7B"></stop><stop offset="1" stop-color="#34C8ED"></stop></linearGradient></defs></svg><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 mt-4 text-slateGray text-mobile-sm/body-4 tablet-sm:text-tablet-sm/body-3 desktop-sm:text-tablet-sm/body-4 desktop-lg:text-desktop-large/body-3 empty:last-of-type:prose-p:min-h-0 empty:last-of-type:prose-p:mt-0"><p>“This was a well-executed and wildly successful campaign for us, and it was fully supported by the Sprinklr platform. Our teams are energized and inspired, and we’re excited to see what else we can dream up in partnership with Sprinklr.” </p></div></div></div><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet-sm:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-ul:list-disc prose-ul:pl-[revert] text-mobile-sm/body-2 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2 prose-a:text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 tablet-sm:prose-headings:text-tablet-sm/body-2 tablet-sm:prose-p:text-tablet-sm/body-2 tablet-sm:prose-a:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-1 desktop-lg:prose-headings:text-desktop-large/body-1 desktop-lg:prose-p:text-desktop-large/body-1 desktop-lg:prose-a:text-desktop-large/body-1 prose-li:list-inside prose-li:-indent-[1.4em] prose-li:translate-x-[1.4em] rtl:prose-li:-translate-x-[1.4em] prose-li:pe-[1.4em]"><p><a data-link-type="external" href="https://www.sprinklr.com/products/consumer-intelligence/competitive-benchmarking/" class="font-semibold text-primaryOceanBlue hover:underline"><u>Benchmarking</u></a> from <a data-link-type="external" href="https://www.sprinklr.com/products/consumer-intelligence/" class="font-semibold text-primaryOceanBlue hover:underline"><u>Sprinklr Insights</u></a> enabled Northwestern Mutual’s teams to compare and evaluate which content types and themes were resonating with fans and followers in the financial services industry. Sprinklr AI gathered and analyzed relevant content that helped teams optimize their strategy for the campaign. “This helped us in the brainstorming phase and enabled us to come up with ideas that would hit home with our audience,” says Magnuson. </p><p>Once they had devised their campaign and designed creative assets, they leveraged the Asset Manager from <a data-link-type="external" href="https://www.sprinklr.com/products/social-media-management/" class="font-semibold text-primaryOceanBlue hover:underline"><u>Sprinklr Social</u></a>. The Asset Manager enabled the creative, social and compliance teams to easily coordinate content — ensuring each asset was brand compliant, optimized for the platform and approved for publication. “Because of the size of the video files, using the Asset Manager was a critical step for this campaign, especially for Instagram story assets,” says Magnuson.</p><p>Northwestern Mutual also used the Sprinklr Rule Engine to assist with and automate much of the community management workload. </p><p>“With more than 50,000 engagements coming in over just seven days, the team needed help to make sure they were hiding any comments that would affect the brand or the integrity of the museum,” explains Magnuson. “And Sprinklr’s automated tools allowed us to do just that.” </p><p>Magnuson’s team configured rules that helped moderate conversations on posts, hiding or deleting comments from known spam accounts and ensuring no sensitive or inappropriate content was displayed.</p></div></div></div><div class="flex flex-col px-5 tablet:px-10 desktop-sm:px-12 desktop-lg:px-16"><div class="grid grid-flow-row"><div class="flex flex-col gap-1.5 w-fit mb-6 tablet-sm:gap-2 tablet-sm:mb-8 desktop-lg:mb-10"><h2 class="whitespace-pre-line text-mobile-sm/overline-2 tablet-sm:text-tablet-sm/overline-2 desktop-lg:text-desktop-large/overline-2 uppercase">The Outcome</h2><div class="h-1 w-[132px] bg-tropicalBlend rounded-full tablet-sm:h-[7px] tablet-sm:w-[168px]"></div></div><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-a:text-mobile-sm/heading-5 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2-bold prose-strong:text-mobile-sm/body-2-bold mb-4 tablet-sm:prose-p:text-tablet-sm/body-2-bold tablet-sm:prose-a:text-tablet-sm/body-2-bold tablet-sm:prose-headings:text-tablet-sm/body-2-bold tablet-sm:prose-strong:text-tablet-sm/body-2-bold tablet-sm:mb-6 desktop-lg:prose-p:text-desktop-large/body-1-bold desktop-lg:prose-a:text-desktop-large/body-1-bold desktop-lg:prose-headings:text-desktop-large/body-1-bold desktop-lg:prose-strong:text-desktop-large/body-1-bold desktop-lg:mb-10"><p>Northwestern Mutual’s “Museum of Recent History” campaign set two social marketing records for the company: In just seven days, the campaign’s social posts received more than 57,000 engagements, a 10X increase from the same week one year ago. </p></div></div><div class="flow-root"><div class="prose-p:min-h-[1em] prose-ul:[list-style:initial] prose-ol:[list-style:decimal] prose-ul:ps-[1.4em] prose-ol:ps-[1.4em] prose-ul:space-y-4 prose-ol:space-y-4 prose-sm tablet-sm:prose-base desktop-sm:prose-lg desktop-lg:prose-xl prose-ul:list-disc prose-ul:pl-[revert] text-mobile-sm/body-2 prose-headings:text-mobile-sm/body-2-bold prose-p:text-mobile-sm/body-2 prose-a:text-mobile-sm/body-2 tablet-sm:text-tablet-sm/body-2 tablet-sm:prose-headings:text-tablet-sm/body-2 tablet-sm:prose-p:text-tablet-sm/body-2 tablet-sm:prose-a:text-tablet-sm/body-2 desktop-lg:text-desktop-large/body-1 desktop-lg:prose-headings:text-desktop-large/body-1 desktop-lg:prose-p:text-desktop-large/body-1 desktop-lg:prose-a:text-desktop-large/body-1"><p>Within the campaign, a single post received 31,000 likes, making it the most liked Instagram post in the company’s history. While gaining additional followers was not one of the goals of the campaign, their optimized content also attracted an additional 300 followers.</p><p>“This was a well-executed and wildly successful campaign for us, and it was fully supported by the Sprinklr platform,” says Magnuson. “Our teams are energized and inspired, and we’re excited to see what else we can dream up in partnership with Sprinklr.”</p></div></div></div></div></div></div></section></main><div class="relative z-10 after:absolute after:h-[2px] after:bg-black after:-top-[1px] after:w-full"><div class="w-full absolute top-0 [--curve-height:var(--mobile-curve-height)] tablet-sm:[--curve-height:var(--tablet-curve-height)] desktop-sm:[--curve-height:var(--desktop-small-curve-height)] desktop-lg:[--curve-height:var(--desktop-large-curve-height)] pointer-events-none" style="--width:0;--mobile-curve-height:15;--tablet-curve-height:91;--desktop-small-curve-height:156;--desktop-large-curve-height:204;height:calc(100% + 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