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li.menu-22773.top-level a.hover, ul#main-menu li.menu-22763.top-level a.active, ul#main-menu li.menu-22763.top-level a.hover, ul#main-menu li.menu-22781.top-level a.active, ul#main-menu li.menu-22781.top-level a.hover, ul#main-menu li.menu-22747.top-level a.active, ul#main-menu li.menu-22747.top-level a.hover, ul#main-menu li.menu-46805.top-level a.hover, { background-color: #f2f2f2; } .view-id-articles_by_property_view.view-display-id-page_1 .view-header { margin-bottom: 2rem; } .view-articles-by-property-view.view-id-articles_by_property_view.view-display-id-page_2 { margin-top: 5rem; margin-bottom: 5rem; } body.not-front .field-content.post-date { font-weight: 500; font-size: 1.2rem; line-height: 1.1666; color: #4d4c4c; letter-spacing: 0.77px; text-transform: uppercase; display: block; margin-top: 0; margin-bottom: 0.8rem; } body.node-type-article.og-context-node-61823 .node-article p, body.node-type-article.og-context-node-61823 .node-article li, body.node-type-article.og-context-node-62054 .node-article p, body.node-type-article.og-context-node-62054 .node-article li, body.node-type-article.og-context-node-62048 .node-article p, body.node-type-article.og-context-node-62048 .node-article li, body.node-type-article.og-context-node-62003 .node-article p, body.node-type-article.og-context-node-62003 .node-article li, body.node-type-article.og-context-node-62051 .node-article p, body.node-type-article.og-context-node-62051 .node-article li, body.node-type-article.og-context-node-62045 .node-article p, body.node-type-article.og-context-node-62045 .node-article li, body.property-type-9040 p, body.property-type-9040 li, body.property-type-8447 p, body.property-type-8447 li, body.property-type-8450 p, body.property-type-8450 li { font-size: 16px; line-height: 1.5; } body.og-context-node-62054 header#navbar .navbar-header .navbar-brand.navbar-brand-img, body.og-context-node-61823 header#navbar .navbar-header .navbar-brand.navbar-brand-img, body.og-context-node-62051 header#navbar .navbar-header .navbar-brand.navbar-brand-img, body.og-context-node-62003 header#navbar .navbar-header .navbar-brand.navbar-brand-img, body.og-context-node-62048 header#navbar .navbar-header .navbar-brand.navbar-brand-img { margin-right: 0; } body.og-context-node-102953 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-102950 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-102947 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-102932 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-102944 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-102941 header#navbar .navbar-header .navbar-brand.navbar-brand-img img { height: 71px; width: 77px; } body.og-context-node-62054 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-61823 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-62051 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-62003 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-62048 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-62045 header#navbar .navbar-header .navbar-brand.navbar-brand-img img { height: 75px; width: 85px; } body.og-context-node-97691 header#navbar .navbar-header .navbar-brand.navbar-brand-img, body.og-context-node-97693 header#navbar .navbar-header .navbar-brand.navbar-brand-img, body.og-context-node-97692 header#navbar .navbar-header .navbar-brand.navbar-brand-img, body.og-context-node-97694 header#navbar .navbar-header .navbar-brand.navbar-brand-img, body.og-context-node-97696 header#navbar .navbar-header .navbar-brand.navbar-brand-img, body.og-context-node-97697 header#navbar .navbar-header .navbar-brand.navbar-brand-img { margin: 0; } body.og-context-node-97691 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-97693 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-97692 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-97694 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-97696 header#navbar .navbar-header .navbar-brand.navbar-brand-img img, body.og-context-node-97697 header#navbar .navbar-header .navbar-brand.navbar-brand-img img { margin-top: -2px; width: 78px; height: 78px; } body.og-context-node-170924 header#navbar .navbar-header .navbar-brand.navbar-brand-img { margin: 0; } body.og-context-node-170924 header#navbar .navbar-header .navbar-brand.navbar-brand-img img { width: 84px !important; } .view-id-articles_by_property_view.view-display-id-page_1 #views-bootstrap-grid-1 .row > .col-xs-12.col-sm-6.col-md-4.col-lg-4, .view-id-articles_by_property_view.view-display-id-page_5 #views-bootstrap-grid-1 .row > .col-xs-12.col-sm-6.col-md-4.col-lg-4, .view-id-articles_by_property_view.view-display-id-page_9 #views-bootstrap-grid-1 .row > .col-xs-12.col-sm-6.col-md-4.col-lg-4, .view-id-articles_by_property_view.view-display-id-page_10 #views-bootstrap-grid-1 .row > .col-xs-12.col-sm-6.col-md-4.col-lg-4 { margin-bottom: 4rem; } .node-article .read-more-button { margin-bottom: 4rem; } .section.more-stories-by::after { border-top: none; } .view-articles-by-issue-with-podcast .views-field-php { margin-bottom: 4rem; } .og-context-node-54396.node-type-article ul.breadcrumb { display:none; } .og-context-node-54396 .footer-fluid, .page-isotope-articles .footer-fluid { margin-top: 4rem; } .view-property-slideshows-by-taxonomy .item { margin-bottom: 4rem; } .node-sidebar .node-sidebar-item { margin-top: 4rem; } .node-sidebar .node-sidebar-item:first-child { margin-top: 0; } body.node-type-page h1 { font-size:4rem; } .library_field { margin-top: 1rem; font-weight: 700; } .historical-note { font-size: 12px; } .small-view .views-field-title { width: 94%; } body.node-type-article .article-body ul { width: 90%; margin-left: auto; margin-right: auto; margin-top: 1em; list-style: inherit; } node-type-article .node-article .image-gallery-main-image .image-metadata, .node-article .article-body .image-metadata, .node-type-article .node-article > .image-metadata { margin-left: auto; margin-right: auto; } body.node-type-article .article-body ul li { list-style-image: inherit; list-style-type: inherit; margin-left: inherit; } body.property-type-11 .view-articles-by-property-view ul li { margin-top: 1rem; } body.node-type-file-object article ul { list-style: inherit; } body.node-type-file-object article ul li { list-style-image: inherit; list-style-type: inherit; margin-left: 2em; } /* body.property-type-14.node-type-property .property_home_page_section_articles_second {*/ body.page-node-81254 .property_home_page_section_articles.gray-bg .property_home_page_section_articles_second { display:none; } body.page-node-81254 .property_home_page_section_articles.gray-bg .property_home_page_section_articles_second { display:none; } /* body.page-node-81254 .property_home_page_section_articles.gray-bg .container { font-size: 0; } */ body.page-node-81254 .property_home_page_section_articles.gray-bg .container .property_home_page_section_articles_first { font-size: inherit; } body.front.i18n-fr .aan_image, body.front.i18n-es .aan_image, body.front.i18n-ru .aan_image, body.front.i18n-ar .aan_image, body.front.i18n-zh-hans .aan_image { display:none; } .page-node-81254.og-context-node-81254 .view-id-unorg_home_top_multiitem_nodequeue .unorg-home-hero { margin-bottom: 5rem; } /* dhl */ .og-context-node-74753 ul#main-menu ul.subnav li a, .og-context-node-74762 ul#main-menu ul.subnav li a { font-size:12px; } .og-context-node-74768 ul#main-menu ul.subnav li a, .og-context-node-74765 ul#main-menu ul.subnav li, .og-context-node-59110 ul#main-menu ul.subnav li, .og-context-node-59107 ul#main-menu ul.subnav li { font-size: 10px; } .og-context-node-74753 .node.node-page .content > .row > .col-sm-3, .og-context-node-74753.node-type-article section#block-system-main > .row > .col-sm-3, .og-context-node-74774 .node.node-page .content > .row > .col-sm-3, .og-context-node-74774.node-type-article section#block-system-main > .row > .col-sm-3, .og-context-node-74762 .node.node-page .content > .row > .col-sm-3, .og-context-node-74762.node-type-article section#block-system-main > .row > .col-sm-3, .og-context-node-74768 .node.node-page .content > .row > .col-sm-3, .og-context-node-74768.node-type-article section#block-system-main > .row > .col-sm-3, .og-context-node-74765 .node.node-page .content > .row > .col-sm-3, .og-context-node-74765.node-type-article section#block-system-main > .row > .col-sm-3 { border-left: solid 2px #ededed; } .og-context-node-74777 .node.node-page .content > .row > .col-sm-3, .og-context-node-74777.node-type-article section#block-system-main > .row > .col-sm-3 { border-right: solid 2px #ededed; } .og-context-node-74777 p { line-height: 1.75; } .og-context-node-74777 .node.node-page .content > .row > .col-sm-3 ul li { line-height: 1.75; } .og-context-node-74777 h1.page-header { font-size: 4rem; } .og-context-node-74753 .node.node-page .content > .row > .col-sm-9 a, .og-context-node-74777 .node.node-page .content > .row > .col-sm-9 a, .og-context-node-74774 .node.node-page .content > .row > .col-sm-9 a, .og-context-node-74762 .node.node-page .content > .row > .col-sm-9 a, .og-context-node-74768 .node.node-page .content > .row > .col-sm-9 a, .og-context-node-74765 .node.node-page .content > .row > .col-sm-9 a { border-bottom: dotted 0.1rem #333333; } .og-context-node-74753 .node.node-page .content > .row > .col-sm-9 h2, .og-context-node-74753 .node.node-page .content > .row > .col-sm-9 h3, .og-context-node-74777 .node.node-page .content > .row > .col-sm-9 h2, .og-context-node-74777 .node.node-page .content > .row > .col-sm-9 h3, .og-context-node-74774 .node.node-page .content > .row > .col-sm-9 h2, .og-context-node-74774 .node.node-page .content > .row > .col-sm-9 h3, .og-context-node-74762 .node.node-page .content > .row > .col-sm-9 h2, .og-context-node-74762 .node.node-page .content > .row > .col-sm-9 h3, .og-context-node-74768 .node.node-page .content > .row > .col-sm-9 h2, .og-context-node-74768 .node.node-page .content > .row > .col-sm-9 h3, .og-context-node-74765 .node.node-page .content > .row > .col-sm-9 h2, .og-context-node-74765 .node.node-page .content > .row > .col-sm-9 h3 { margin-top: 4rem; } .og-context-node-74768 ul#main-menu ul.subnav li, .og-context-node-74765 ul#main-menu ul.subnav li, .og-context-node-74762 ul#main-menu ul.subnav li, .og-context-node-74753 ul#main-menu ul.subnav li, .og-context-node-74774 ul#main-menu ul.subnav li, .og-context-node-74777 ul#main-menu ul.subnav li, ul#main-menu ul.subnav li { white-space: nowrap; overflow-x: auto; overflow-y: hidden; padding: 3px; } .og-context-node-74768 ul#main-menu ul.subnav li a, .og-context-node-74765 ul#main-menu ul.subnav li a, .og-context-node-74762 ul#main-menu ul.subnav li a, .og-context-node-74753 ul#main-menu ul.subnav li a { font-size: 12px; } .node-sidebar-item-body ul { list-style: inherit; } .node-sidebar-item-body ul li { list-style-image: inherit; list-style-type: inherit; margin-left: 15px; } body.i18n-zh-hans.og-context-node-74774, body.i18n-zh-hans.og-context-node-74774 p { font-size: 1.61rem; line-height: 1.61; } body.i18n-zh-hans.og-context-node-74774 h3 { font-size: 2.8rem; line-height: 1.34; } body.i18n-zh-hans.og-context-node-74774 .home-footer h4 { font-size: 2.3rem; line-height: 1.265; } .not-front .home-footer .footer-fluid .footer.container.dark ul li::before { content: ""; } /* /dhl */ body.article-type-7 .node-sidebar .field-name-body.field-type-text-with-summary.field-label-above .field-label { display: none; } /* .page-calendar-by-property .feed-icon img { width: inherit; } */ .feed-icon img { width: inherit; } li.top-level ul.subnav-active-menu { z-index:10; } body.node-type-file-object article .field-name-field-image.field-type-image img { width: inherit; } .node-type-property .un-facts-heading h4.un-facts { font-size: 2.2rem; color: white; letter-spacing: 0.5px; line-height: 1.1818; text-align: left; text-shadow: 0 0 0.1rem rgba(0, 0, 0, 0.5); padding: 0.2rem 0 0.4rem 1.7rem; border-left: solid 0.5rem rgba(255, 255, 255, 0.3); } .node-type-property .un-facts-heading h4.un-facts a { color: white; } .property-type-14 .unorg-home-5x4.third-story { margin-top: 3rem; } .property-type-14 .property_home_page_section_articles.gray-bg { background-color: inherit; } .property-type-14 .property_home_page_section_articles.gray-bg .container { background-color: #f2f2f2 !important; padding-bottom: 4rem; } .og-context-node-98731.node-type-page #block-system-main img{ width: inherit; } /* .view-articles-by-property-view .row h3 { margin-bottom: 4rem; } */ body.page-articles-by-property-local-category .view-articles-by-property-view .row .col-xs-12.col-sm-6.col-md-4.col-lg-4 { margin-bottom: 4rem; } .page-node-106961 #toggle-play, .page-node-106961 #toggle-pause { bottom: 180px; } .view-dhl.view-display-id-page .views-widget-filter-data_1 { display: none; } .view-un-org-home-news-row.view-id-un_org_home_news_row.view-display-id-block_2 p, .view-unorg-home-top-multiitem-nodequeue.view-display-id-block_1 p, .view-unorg-home-top-multiitem-nodequeue.view-display-id-block_5 p { font-size: 14px; } .un-org-home-news-row-block-2 { margin-top: 4rem; } body.not-front.i18n-ar div.category { letter-spacing: inherit; text-transform: inherit; } body.node-type-book .book-toc { display: none; } .calendar-calendar .month-view .full td.single-day div.monthview { background: inherit; } .i18n-ar .calendar-calendar .month-view .full td.multi-day .calendar.monthview .contents, .i18n-ar .calendar-calendar .week-view .full td.multi-day .calendar.weekview .contents { right: 0; left: 5px; } .navbar-full.navbar { background-color: #4d4d4d; padding: 0; height: 34px; box-shadow: 0 2px 5px 0 rgb(0 0 0 / 30%); margin-bottom: 0; z-index: 99; } body.node-type-page .field-name-body ol, body.not-front .views-field-body ol { list-style-type: decimal; } ol.blue-list li::marker { color: #009edb; font-weight: bold; font-size: 20px; } body.node-type-page .field-name-body ol li, body.not-front .views-field-body ol li { margin-left: 2rem; } .view-event-flat-calendar-by-property.view-display-id-page h3 { clear: both; padding:0.5em 0; } .view-event-flat-calendar-by-property.view-display-id-page .views-field.views-field-field-event-date-1 { float: left; margin-right: 50px; } .view-event-flat-calendar-by-property.view-display-id-page .views-field.views-field-title { clear: both; display: inline; } .view-event-flat-calendar-by-property.view-display-id-page .views-row { clear: both; margin-bottom: 1rem; } .view-event-flat-calendar-by-property.view-display-id-page .views-row a { border-bottom: dotted 0.1rem #333333; } .full_observances_list { text-align: right; } .i18n-ar .full_observances_list { text-align: left; } .full_observances_list a::after { font-family: FontAwesome; margin-left: 3px; color: #00a1d9; content: "\f101"; line-height: 1; font-style: normal; font-weight: normal; -webkit-font-smoothing: antialiased; } .i18n-ar .full_observances_list a::after { margin-right: 3px; content: "\f100"; } .page-node-132204 .property_home_page_section.gray-bg { background-color: #ffffff !important; } .page-node-132204 .property_home_page_section.gray-bg .container { background-color: #f2f2f2 !important; padding-top: 4rem; padding-bottom: 4rem; } body.page-node-132204.property-type-14.node-type-property .property_home_page_section.gray-bg { padding-top: inherit; padding-bottom: inherit; } .i18n-ar .front-wrapper header#navbar .navbar-header .navbar-brand { font-size: 2.1rem; margin-top: 0.5rem; line-height: 1.6; } .node-type-book.og-context-node-40059 ul { list-style: inherit; } .node-type-book.og-context-node-40059 ul li { list-style-image: inherit; list-style-type: inherit; margin-left: 2em; } ul#main-menu li.menu-33990.top-level a, ul#main-menu li.menu-45720.top-level a, ul#main-menu li.menu-45912.top-level a, ul#main-menu li.menu-46218.top-level a, ul#main-menu li.menu-46227.top-level a, ul#main-menu li.menu-46154.top-level a, ul#main-menu li.menu-46228.top-level a { background-color: #009edb; } ul#main-menu li.menu-33990.top-level a.active, ul#main-menu li.menu-33990.top-level a:hover, ul#main-menu li.menu-33990.top-level a.active-menu, ul#main-menu li.menu-45720.top-level a.active, ul#main-menu li.menu-45720.top-level a:hover, ul#main-menu li.menu-45720.top-level a.active-menu, ul#main-menu li.menu-45912.top-level a.active, ul#main-menu li.menu-45912.top-level a:hover, ul#main-menu li.menu-45912.top-level a.active-menu, ul#main-menu li.menu-46218.top-level a.active, ul#main-menu li.menu-46218.top-level a:hover, ul#main-menu li.menu-46218.top-level a.active-menu, ul#main-menu li.menu-46227.top-level a.active, ul#main-menu li.menu-46227.top-level a:hover, ul#main-menu li.menu-46227.top-level a.active-menu, ul#main-menu li.menu-46154.top-level a.active, ul#main-menu li.menu-46154.top-level a:hover, ul#main-menu li.menu-46154.top-level a.active-menu, ul#main-menu li.menu-46228.top-level a.active, ul#main-menu li.menu-46228.top-level a:hover, ul#main-menu li.menu-46228.top-level a.active-menu { background: #f2f2f2; color: black; } body.node-type-article #toggle-play, body.node-type-article #toggle-pause { bottom: 150px; } @media only screen and (max-width: 1000px) { .view-event-flat-calendar-by-property.view-display-id-page .views-field.views-field-title { clear: both; width: 500px !important; float: right; display: block; } .view-event-flat-calendar-by-property.view-display-id-page .views-field.views-field-field-event-date-1 { float: left; margin-right: 0px; } } @media only screen and (max-width: 720px) { .view-event-flat-calendar-by-property.view-display-id-page .views-field.views-field-title { width: 360px !important; } } @media only screen and (max-width: 400px) { .view-event-flat-calendar-by-property.view-display-id-page .views-field.views-field-title { width: 200px !important; } } @media (max-width: 768px) { body.front #live_now_button { display: block; float: left !important; } body.front.i18n-ar #live_now_button { float: right !important; } header#navbar .navbar-header .navbar-btn::after { border-right: 0; } body.not-front header#navbar .navbar-header .navbar-brand.navbar-brand-img img { height: 40px; width: 89px; } body.not-front .navbar-header .navbar-brand-img-subtitle-1, body.not-front .navbar-header .navbar-brand-img-subtitle-2 { margin-top: 60px; padding: 0; } body.i18n-ar li.top-level ul.subnav-active, body.i18n-ar li.top-level ul.subnav-active-menu { padding: 0; position: inherit; } body.i18n-ar ul#main-menu ul.subnav li { padding-bottom: 10px; padding-top: 10px; padding-right: 2em; background-color: #ffffff; float: none; border-bottom: #f2f2f2 solid 1px; } body.i18n-ar ul#main-menu ul.subnav li a { background-color: #ffffff; padding: 0; } body.page-desa-products .table-responsive table.table { font-size: 8px; } body.page-desa-products .table-responsive > .table > tbody > tr > td { white-space: inherit; } } @media (min-width: 992px) { body.node-type-article .article-body ul { width: 55%; } body.node-type-article .node-article .image-gallery-main-image .image-metadata, .node-article .article-body .image-metadata, .node-type-article .node-article > .image-metadata { width: 55%; } } /*Ocean 2022 logo*/ /* body.property-type-8453 header#navbar .navbar-header .navbar-brand.navbar-brand-img img { width: 261px !important; height: 79px !important; margin-top: 0; } @media (max-width: 768px) { body.property-type-8453 header#navbar .navbar-header .navbar-brand.navbar-brand-img img { width: 164px !important; height: 50px !important; margin-top: 0; } body.og-context-node-170924 header#navbar .navbar-header .navbar-brand.navbar-brand-img img { width: 66px !important; margin-top: -14px; } } */ </style> </section> <section id="block-block-60" class="block block-block clearfix"> <style type="text/css">/* -- begin added by Tulin -- */ /* ****** effects for headers ***** */ h1.header-entry-page { font-size: 4.5rem !important; } h3.header-lg { font-size: 4rem; } h3.header-md { font-size: 3rem; } .heading-underlined-blue::after { content: ''; display: block; margin: 1.5rem 0 2rem 0; border-top: #00a1d9 solid 3px; width: 33%; } .heading-underlined-blue { margin-top: 5rem; } .heading-center-underline { text-align: center !important; } .heading-center-underline::after { content: ''; display: block; margin-left: 25% !important; margin-right: 50% !important; text-align: center; margin-top: 1.0501050105rem; border-top: #009edb solid 3px; width: 50% !important; } /* ******* layout visual aid **** */ blockquote p::before { content: "\f10d"; font-family: 'Fontawesome'; float: left; margin-right: 10px; } .grey-well { padding: 5rem; margin: auto 0 1.5rem 0; background-color: #f5f5f5; border: 1px solid #e3e3e3; border-radius: 0px; -webkit-box-shadow: inset 0 1px 1px rgba(0,0,0,0.05); box-shadow: inset 0 1px 1px rgba(0,0,0,0.05); } .blue-well { background-color: #009edb; padding: 5rem; margin: auto 0 1.5rem 0; /*padding: 35px 35px; margin-bottom: 35px; text-align: center;*/ } .blue-well p, .blue-well ol, .blue-well ul, .blue-well li, .blue-well a, .blue-well a:hover, .blue-well a:active { color: #ffffff !important; font-size: 1.75rem !important; /*line-height: normal !important;*/ letter-spacing: normal; font-weight: 500; list-style: inherit; } .blue-well-nav-bar { padding: 2rem; } .blue-well h3, .blue-well h4 { color: #ffffff !important; font-size: 2.25rem !important; letter-spacing: normal; } 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class="">Graphics</a> </li> <li class="menu-32706"> <a href="https://www.un.org/en/climatechange/communicating-climate-change" title="" class="">Communications Tips</a> </li></ul></li></ul> </div> </div>  </header> <header role="banner" id="page-header"> </header>  <div class="main-container container"> <div class="row"> <div class="col-sm-12"> <section> <div class="banner_alert"> <div class="view view-banner-by-property view-id-banner_by_property view-display-id-block view-dom-id-0c379a984fb2e502731642f51158d424"> </div> </div> <a id="main-content"></a> <h1 class="page-header">Greenwashing – the deceptive tactics behind environmental claims</h1>  <section class="region region-content"> <section id="block-system-main" class="block block-system clearfix"> <div id="node-209041" class="node node-page clearfix" about="/en/climatechange/science/climate-issues/greenwashing" typeof="foaf:Document"> <span property="dc:title" content="Greenwashing – the deceptive tactics behind environmental claims" class="rdf-meta element-hidden"></span> <div class="content"> <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><style type="text/css">.textbox { padding-right: 26px; } .herosummit { margin: 0,5em; } } </style> <p><img alt="xxxx" src="https://www.un.org/sites/un2.un.org/files/greenwashing.jpg"></p> <div class="row bottommargin topmargin clearfix"> <div class="col-lg-7 col-md-7 col-xs-12 col-sm-12"> <div class="body-article"> <p>Greenwashing presents a significant obstacle to tackling climate change. By <a href="https://www.un.org/en/delegate/%E2%80%98zero-tolerance-greenwashing%E2%80%99-guterres-says-report-launch#:~:text=The%20report%20slams%20greenwashing%20%E2%80%93%20misleading,and%20weak%20net%2Dzero%20pledges">misleading the public to believe that a company or other entity is doing more to protect the environment than it is</a>, greenwashing promotes false solutions to the climate crisis that distract from and delay concrete and credible action.<br> <br> Greenwashing manifests itself in several ways – some more obvious than others. Tactics include:</p> <ul> <li>Claiming to be on track to reduce a company’s polluting emissions to net zero when no credible plan is actually in place.</li> <li>Being purposely vague or non-specific about a company’s operations or materials used.</li> <li>Applying intentionally misleading labels such as “green” or “eco-friendly,” which do not have standard definitions and can be easily misinterpreted.</li> <li>Implying that a minor improvement has a major impact or promoting a product that meets the minimum regulatory requirements as if it is significantly better than the standard.</li> <li>Emphasizing a single environmental attribute while ignoring other impacts.</li> <li>Claiming to avoid illegal or non-standard practices that are irrelevant to a product.</li> <li>Communicating the sustainability attributes of a product in isolation of brand activities (and vice versa) – e.g. a garment made from recycled materials that is produced in a high-emitting factory that pollutes the air and nearby waterways.</li> </ul> <p> </p> </div> <h2>Why care about greenwashing, and how does it relate to climate change?<br>  </h2> <p>The <a href="https://www.ipcc.ch/report/ar6/syr/downloads/report/IPCC_AR6_SYR_LongerReport.pdf">science</a> is clear: greenhouse gas emissions, such as carbon and methane, from human activities are wrapping the Earth in a blanket of pollution that has warmed the planet and led to severe impacts such as more intense storms, droughts, floods and wildfires.</p> <p>To limit climate change and preserve a livable planet, emissions need to be cut nearly in half by 2030 and reduced to net zero by 2050. Every fraction of a degree of warming matters and, as put by the former chair of the High-Level Expert Group on the Net-Zero Emissions Commitments of Non-State Entities, “<a href="https://news.un.org/en/story/2022/11/1130317">the planet cannot afford delays, excuses, or more greenwashing</a>”.</p> <p>Greenwashing undermines credible efforts to reduce emissions and address the climate crisis. Through deceptive marketing and false claims of sustainability, greenwashing misleads consumers, investors, and the public, hampering the trust, ambition, and action needed to bring about global change and secure a sustainable planet.</p> <p> </p> <img alt="A closeup of a protest, with someone holding a sign where written planet over profit" class="img-responsive" src="https://www.un.org/sites/un2.un.org/files/planet-over-profit.jpg" title="To limit climate change and preserve a livable planet, emissions need to be cut nearly in half by 2030 and reduced to net zero by 2050"> <p> </p> <h2>How is the UN tackling greenwashing?<br>  </h2> <p>Since the adoption of <a href="https://www.un.org/en/climatechange/paris-agreement">the Paris Agreement</a> in 2015, an increasing number of companies have pledged to reduce their greenhouse gas emissions to <a href="https://www.un.org/en/climatechange/net-zero-coalition">net zero</a> - a level where any remaining emissions would be absorbed by forests, the ocean or other “carbon sinks.” However, those claims are often based on questionable plans, including emissions offsetting and “insetting” – rather than actual emission cuts. As such, the transparency and integrity of such claims remain <a href="https://carbonmarketwatch.org/wp-content/uploads/2023/02/CorporateClimateResponsibilityMonitor2023.pdf">critically low</a> and risk creating a <a href="https://www.un.org/sites/un2.un.org/files/high-level_expert_group_n7b.pdf">failure to deliver urgent climate action</a>.</p> <p>In response to the rise in greenwashing in net-zero pledges, the Secretary-General established a <a href="https://www.un.org/en/climatechange/high-level-expert-group">High-Level Expert Group </a> tasked with developing stronger and clearer standards for net-zero emissions pledges by companies, financial institutions, cities and regions, and speed up their implementation. In its <a href="http://www.un.org/sites/un2.un.org/files/high-level_expert_group_n7b.pdf">report “Integrity Matters,” </a>the Expert Group outlined ten recommendations for credible, accountable net-zero pledges and detailed the necessary considerations for each stage towards achieving net zero and addressing the climate crisis. A checklist for companies to follow is available <a href="https://www.un.org/en/climatechange/implementing-high-level-expert-group-report">here</a>.</p> <p> </p> <img alt="A quote by Catherine Mckenna, chair of the High Level expert group on net zero emissons. Saying To avert a climate catastophe, we need bold pledges but matched by concrete, measurable action" class="img-responsive" src="https://www.un.org/sites/un2.un.org/files/catherine-mckenna-quote2.jpg" title="Catherine Mckenna, chair of the High-level Expert Group on Net-Zero Emissons"> <p> </p> <p>Following the report, UN Climate Change <a href="https://unfccc.int/news/un-climate-change-unveils-plan-to-showcase-leadership-and-enhance-accountability">published</a> a Recognition and Accountability Framework and Draft Implementation Plan to begin operationalizing the expert group’s recommendations, improve transparency and maximize the credibility of climate action pledges, plans and transition progress.</p> <p> To further accelerate action and hear from “<a href="https://www.un.org/sg/en/content/sg/speeches/2023-07-27/secretary-generals-opening-remarks-press-conference-climate">first movers and doers</a>,” the UN Secretary-General convened a <a href="https://www.un.org/climatechange/climate-ambition-summit">Climate Ambition Summit</a> at the UN Headquarters in New York on 20 September 2023, designed along three tracks: ambition, credibility, and implementation - leaving “<a href="https://www.un.org/sg/en/content/sg/press-encounter/2022-12-19/secretary-generals-remarks-end-of-year-press-conference-including-qa-delivered?_gl=1%2A1sev5tz%2A_ga%2AMzY5NzczNjgyLjE2NTM1NTY4MjE.%2A_ga_TK9BQL5X7Z%2AMTY3MTQ3OTAzMy4xMDcuMS4xNjcxNDc5NTMxLjAuMC4w">no room for back-sliders, greenwashers, blame-shifters or repackaging of announcements of previous years</a>”.<br> </p> <p>In his pivotal speech on World Environment Day 2024, the Secretary-General called for a global ban on fossil fuel advertising and urged creative agencies to stop helping fossil fuel companies in greenwashing.</p> <h2>What can you do?<br>  </h2> <ul> <li><strong>Learn more</strong>: as a consumer, understanding the common greenwashing tactics and what constitutes sustainable practices and products is crucial to recognizing and avoiding greenwashing.</li> <li><strong>Spend wisely</strong>: when possible, take time to research and choose products from companies who use resources responsibly and are committed to cutting their emissions and waste. A great place to start your research is to check if the company is aligned with any of the UN’s climate and sustainability initiatives, such as the UNFCCC’s <a href="https://racetozero.unfccc.int/system/race-to-zero/?_gl=1*sr002u*_ga*OTcxMjgxNzg2LjE2NzcxNjU2MDk.*_ga_7ZZWT14N79*MTY4OTg2NzA1NS4zNy4xLjE2ODk4NjcxOTEuMC4wLjA.">Race to Zero</a> or <a href="https://unfccc.int/climate-action/sectoral-engagement-for-climate-action/fashion-charter">Fashion Industry Charter for Climate Action</a>, and the <a href="https://unfashionalliance.org/">UN Alliance for Sustainable Fashion</a>, among others.</li> <li><strong>Consider a product’s lifecycle</strong>: when evaluating a product, it is crucial to consider its entire <a href="https://sustainabledevelopment.un.org/content/documents/846Why_take_a_life_cycle_approach_EN.pdf">life cycle</a>, starting from the extraction of raw materials to its eventual disposal, while also taking into account the environmental consequences associated with its materials and packaging.</li> <li><strong>Look for transparency and accountability</strong>: it is often hard to know if companies are on track to meet their net zero commitments, and the absence of standardized and comparable data makes it hard to assess progress. The UN-backed <a href="https://www.un.org/en/climatechange/high-level-expert-group">credibility standards</a> and criteria make it possible to reward leading entities taking bold, credible steps.</li> </ul> <p>For more tips on actions, you can take for a healthy planet, check out the <a href="https://www.un.org/en/actnow/ten-actions">ActNow</a> campaign.</p> <p> </p> <div class="gray-bg"> <div class="container bottommargin-sm topmargin-sm"> <div class="row"> <div class="col-md-12 col-xs-12 col-lg-12 bottommargin-sm"> <div class="heading-border block"> <p> </p> <h2>Close-up: the fashion industry</h2> </div> </div> </div> <div class="row"> <div class="col-xs-12 col-md-7"> <div class="textbox"> <p>Due to raw material extraction, long supply chains and energy-intensive production, the fashion industry is responsible for <a href="https://www.unep.org/news-and-stories/story/why-you-should-rethink-your-next-fashion-purchase">2 to 8 per cent of global carbon emissions</a> (for context, the shipping and aviation industry combined account for about <a href="https://twitter.com/unep/status/1337062233134813185">5 per cent</a> of global emissions).</p> <p>Significant efforts are underway to reduce the fashion industry’s pollution – including through the <a href="https://unfccc.int/climate-action/sectoral-engagement-for-climate-action/fashion-charter">UN-backed Fashion Charter</a> – but greenwashing remains a challenge. A recent report found that <a href="https://wedocs.unep.org/bitstream/handle/20.500.11822/42819/sustainable_fashion_communication_playbook.pdf?sequence=3">60 per cent</a> of sustainability claims by European fashion giants are “unsubstantiated” and “misleading.” This has resulted in confusion for consumers and growing mistrust of what is and is not sustainable.</p> <p>But with one of the most influential marketing engines on Earth, the fashion industry has the potential to drive positive change and be a leader towards a more sustainable future, through both action and communications. The <a href="https://www.unep.org/resources/publication/sustainable-fashion-communication-playbook">Sustainable Fashion Communication Playbook</a> is a guide for fashion communicators – marketers, brand managers, imagemakers, media, influencers and beyond – to help counter greenwashing and advance progress towards the Paris Agreement and Sustainable Development Goals.</p> <p> </p> </div> <p> </p> </div> </div> </div> </div> </div>  <div class="col-lg-4 col-md-4 col-xs-12 col-sm-12 col-lg-offset-1 col-md-offset-1"> <h2 class="leftmargin-sm bottommargin-sm">Learn more about…</h2> <div class="allpadding-sm"><a href="https://www.un.org/sg/en/content/sg/statement/2022-11-08/secretary-generals-remarks-launch-of-report-of-high-level-expert-group-net-zero-commitments-delivered"><img alt="Illustration with a bunch of aspargus" src="https://www.un.org/sites/un2.un.org/files/sg-speech-photo-blue.jpeg"></a> <h3 class="heading-border block"><a href="https://www.un.org/sg/en/content/sg/statement/2022-11-08/secretary-generals-remarks-launch-of-report-of-high-level-expert-group-net-zero-commitments-delivered">From the UN Secretary-General</a></h3> <p style="margin-top: 10px;">“We must have zero tolerance for net-zero greenwashing", said the UN Chief at the launch of the report of High-Level Expert Group on Net-Zero Commitments. Read the complete speech <a href-="https://www.un.org/sg/en/content/sg/statement/2022-11-08/secretary-generals-remarks-launch-of-report-of-high-level-expert-group-net-zero-commitments-delivered">here</a>.</p> </div> <div class="allpadding-sm"><a href="https://www.un.org/en/climatechange/net-zero-coalition"><img alt="Illustration with a bunch of aspargus" src="https://www.un.org/sites/un2.un.org/files/renewableenergy02.png"></a> <h3 class="heading-border block"><a href="https://www.un.org/en/climatechange/net-zero-coalition">Net Zero</a></h3> <p style="margin-top: 10px;">What is net zero? Why is it important? Our net-zero page explains why we need steep emissions cuts now and what efforts are underway.</p> </div> <div class="allpadding-sm"><a href="https://www.un.org/en/climatechange/communicating-climate-change"><img alt="photocomposition: a ship carrying multiple containers" src="https://www.un.org/sites/un2.un.org/files/styles/large-article-image-style-16-9/public/tw_commbrand_mobilizingaction02.jpg?itok=pY9w-s6l"></a> <h3 class="heading-border block"><a href="https://www.un.org/en/climatechange/communicating-climate-change">Communicating on Climate Change</a></h3> <p style="margin-top: 10px;">Beware of greenwashing when creating a communications product – such as a video, a podcast, a written article, or a graphic on Climate Change. Read <a href="https://www.un.org/en/climatechange/communicating-climate-change">here</a> a comprehensive guide on how to make it a valuable, effective, and reliable piece of content.</p> </div> <div class="allpadding-sm"><a href="https://www.un.org/en/climatechange/thought-leaders-catherine-mckenna"><img alt="Illustration: on the left, smokestacks, and arrows pointing to the right, where there are clouds seen from space, blocking the earths surface" src="https://www.un.org/sites/un2.un.org/files/2021/10/cop_graphics_speeches.jpg"></a> <h3 class="heading-border block"><a href="https://www.un.org/en/climatechange/thought-leaders-catherine-mckenna">Catherine Mckenna: We need to get our act together</a></h3> <p style="margin-top: 10px;">Chair of the High-Level Expert Group on the Net-Zero Emissions Commitments of Non-State Entities, Catherine McKenna talks about why there is an urgent need for stronger and clearer standards, and criteria for assessing net-zero commitments from non-state entities.</p> </div> <div class="allpadding-sm"><a href="https://www.un.org/sites/un2.un.org/files/un_sgs_acceleration_agenda.pdf"><img alt="Illustration with a hand holding an ice cream cone, with the earth globe inside it and starting to melt" src="https://www.un.org/sites/un2.un.org/files/summit-right-hand.jpg"></a> <h3 class="heading-border block"><a href="https://www.un.org/sites/un2.un.org/files/un_sgs_acceleration_agenda.pdf">The Acceleration Agenda: roadmap for a livable planet</a></h3> <p style="margin-top: 10px;">The Secretary-General’s Acceleration Agenda spells out the actions needed from government, business and finance leaders to cut greenhouse gas emissions and protect lives and livelihoods.</p> <p><a class="view-more-link" href="https://www.un.org/sites/un2.un.org/files/un_sgs_acceleration_agenda.pdf">Read the Climate Action Acceleration Agenda</a></p> </div> <div class="allpadding-sm"><a href="https://www.un.org/en/climatechange/climate-action-coalitions"><img alt="Photocomposition: a picture of Ashley Lashley in black and white; a small map on the right, showing region, Barbados" src="https://www.un.org/sites/un2.un.org/files/initiatives.jpg"></a> <h3 class="heading-border block"><a href="https://www.un.org/en/climatechange/climate-action-coalitions">Initiatives for action</a></h3> <p style="margin-top: 10px;">Governments, businesses and civil society members are connecting in climate initiatives to speed the pace of climate action. Read more about their global initiatives <a href="https://www.un.org/en/climatechange/climate-action-coalitions">here</a>.</p> </div> <div class="allpadding-sm"><a href="https://www.un.org/en/actnow/ten-actions"><img alt="photocomposition: act now written in the middle of the sustainable development goals color wheel" src="https://www.un.org/sites/un2.un.org/files/actnow-rightbanner.jpg"></a> <h3 class="heading-border block"><a href="https://www.un.org/en/actnow/ten-actions">Act for Our Common Future</a></h3> <p style="margin-top: 10px;">ActNow is the United Nations campaign to inspire people to act for the Sustainable Development Goals. Learn how you can take action to reduce your impact on the environment and create a healthy planet <a href="https://www.un.org/en/actnow/ten-actions">here</a>.</p> </div> <p> </p> </div> </div> </div></div></div> </div> </div> </section> </section> </section> </div> </div> <div class="row"> <div id="sharing_widget" class="col-sm-12 bottommargin">  <div class="a2a_kit a2a_kit_size_32 a2a_default_style"> <a class="a2a_dd" href="https://www.addtoany.com/share"></a> <a class="a2a_button_facebook"></a> <a class="a2a_button_x"></a> <a class="a2a_button_email"></a> <a class="a2a_button_whatsapp"></a> </div> <script async src="https://static.addtoany.com/menu/page.js"></script>  </div> </div> </div>  <div class="section section-fluid home-footer gray-bg"> <div class="container"> <div class="row topmargin"> <div class="divider"></div> </div> <div class="row"><div class="col-md-3"> <section class="region region-footer-1"> <div class="block block-menu"> <h4 class="font-bold">Facts and figures</h4> <ul class="menu nav"> <li class="leaf"> <a href="https://www.un.org/en/climatechange/what-is-climate-change">What is climate change?</a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/causes-effects-climate-change">Causes and effects </a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/mythbusters">Myth busters</a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/reports">Reports</a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/key-findings">Fast facts</a> </li> </ul> </div> </section></div><div class="col-md-3"> <section class="region region-footer-1"> <div class="block block-menu"> <h4 class="font-bold">Cutting emissions</h4> <ul class="menu nav"> <li class="leaf"> <a href="https://www.un.org/en/climatechange/net-zero-coalition">Explaining net zero </a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/high-level-expert-group">High-level 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</ul> </div> </section></div> </div> <div class="row"><div class="col-md-3"> <section class="region region-footer-1"> <div class="block block-menu"> <h4 class="font-bold">Financing climate action</h4> <ul class="menu nav"> <li class="leaf"> <a href="https://www.un.org/en/climatechange/raising-ambition/climate-finance">Finance and justice</a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/adelle-thomas-loss-and-damage">Loss and damage </a> </li> <li class="leaf"> <a href="https://www.un.org/sites/un2.un.org/files/climate_finance_report.pdf" class="pdf-link">$100 billion commitment </a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/why-finance-climate-action">Why finance climate action</a> </li> </ul> </div> </section></div><div class="col-md-3"> <section class="region region-footer-1"> <div class="block block-menu"> <h4 class="font-bold">Explainers</h4> <ul class="menu nav"> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/climate-issues/health">Health </a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/climate-issues/food">Food</a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/climate-issues/biodiversity">Biodiversity</a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/climate-issues/ocean">Ocean</a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/climate-issues/water">Water</a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/climate-issues/land">Land</a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/climate-issues/greenwashing">Greenwashing</a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/climate-issues/human-security">Human Security </a> </li> <li class="leaf"> <a href="https://www.un.org/en/climatechange/science/climate-issues/women">Women</a> 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