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10.7635 8.5 10.4093 8.5 9.99558C8.5 9.58186 8.64731 9.22917 8.94192 8.9375C9.23654 8.64583 9.59071 8.5 10.0044 8.5C10.4181 8.5 10.7708 8.64731 11.0625 8.94192C11.3542 9.23654 11.5 9.59071 11.5 10.0044C11.5 10.4181 11.3527 10.7708 11.0581 11.0625C10.7635 11.3542 10.4093 11.5 9.99558 11.5ZM14.4956 11.5C14.0819 11.5 13.7292 11.3527 13.4375 11.0581C13.1458 10.7635 13 10.4093 13 9.99558C13 9.58186 13.1473 9.22917 13.4419 8.9375C13.7365 8.64583 14.0907 8.5 14.5044 8.5C14.9181 8.5 15.2708 8.64731 15.5625 8.94192C15.8542 9.23654 16 9.59071 16 10.0044C16 10.4181 15.8527 10.7708 15.5581 11.0625C15.2635 11.3542 14.9093 11.5 14.4956 11.5ZM5.49558 7C5.08186 7 4.72917 6.8527 4.4375 6.55808C4.14583 6.26346 4 5.90929 4 5.49558C4 5.08186 4.14731 4.72917 4.44192 4.4375C4.73654 4.14583 5.09071 4 5.50442 4C5.91814 4 6.27083 4.14731 6.5625 4.44192C6.85417 4.73654 7 5.09071 7 5.50442C7 5.91814 6.85269 6.27083 6.55808 6.5625C6.26346 6.85417 5.90929 7 5.49558 7ZM9.99558 7C9.58186 7 9.22917 6.8527 8.9375 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.schema-faq-section:after{position:absolute;width:24px;height:24px;display:block;content:"";background-image:url("/images/blog/keyboard-arrow-down.svg");background-repeat:no-repeat;-webkit-background-position:center;background-position:center;top:16px;right:10px;}@media (min-width: 1200px){.css-1e2z0wx .schema-faq.wp-block-yoast-faq-block .schema-faq-section:after{right:32px;}}@media (min-width: 600px){.css-1e2z0wx .schema-faq.wp-block-yoast-faq-block .schema-faq-section{padding:16px 32px;}}.css-1e2z0wx .schema-faq.wp-block-yoast-faq-block .schema-faq-section .schema-faq-question{font-weight:500;font-size:16px;line-height:24px;letter-spacing:-0.01em;}.css-1e2z0wx .schema-faq.wp-block-yoast-faq-block .schema-faq-section .schema-faq-answer{font-weight:400;height:0;margin:0;overflow:hidden;font-size:16px;line-height:24px;letter-spacing:-0.01em;}.css-1e2z0wx .schema-faq.wp-block-yoast-faq-block .schema-faq-section.is-active .schema-faq-answer{height:auto;margin:16px 0;}.css-1e2z0wx .schema-faq.wp-block-yoast-faq-block .schema-faq-section.is-active:after{-webkit-transform:rotateX(180deg);-moz-transform:rotateX(180deg);-ms-transform:rotateX(180deg);transform:rotateX(180deg);}.css-1e2z0wx .wp-block-list.references{padding-left:16px;}.css-1e2z0wx .wp-block-list.references li{color:#647491;font-size:14px;line-height:18px;letter-spacing:-0.01em;}.css-1e2z0wx .wp-block-list.references li+li{margin-top:16px;}.css-1e2z0wx .wp-block-list.references:before{content:"References";display:block;color:#080F1A;margin-top:40px;margin-bottom:16px;margin-left:-16px;font-size:18px;line-height:23px;letter-spacing:-0.01em;}</style><div itemProp="articleBody" class="css-1e2z0wx e1fg08q90"> <p>You might have heard things like:</p> <p><em>Bots are revolutionizing the customer experience! Chatbots are the new apps! All reputable companies implement Facebook bots!</em></p> <p>Sure. They are and they do. But let’s take a step back.</p> <p>You want to find out what Messenger chatbots are all about, right? And figure out how to start using Facebook Messenger bots yourself so you don’t stay behind the competitors.</p> <p>Well, you’re in luck. </p> <p>We can help you out.</p> <p>Now, let’s start from the top.</p> <div class="blk-rebranded-cta__wrapper"> <div class="blk-rebranded-cta blk-rebranded-cta-chatbots"> <div class="body"> <div class="content"> <p>Start using the best Facebook chatbot and enjoy the benefits</p> </div> <div class="blk-rebranded-cta__buttons"> <a href="https://www.tidio.com/panel/register" class="blk-rebranded-cta__button blk-rebranded-cta__button--primary blk-rebranded-cta__button--chatbots" target="" data-tracking-name="BOFU chatbots"> Start for free </a> </div> </div> </div> <a href="https://www.tidio.com/flows/" class="blk-rebranded-cta__link blk-rebranded-cta__link--chatbots" target="" data-tracking-name="BOFU chatbots"> Learn more about chat flows </a> </div> <h2 class="wp-block-heading" id="what-is">What is a Facebook chatbot?</h2> <p>A <dfn>Facebook chatbot</dfn> is a computer program designed to engage with users, simulate a human-like interaction, and answer questions via the Messenger app. It uses preprogrammed replies, artificial intelligence, and keyword recognition to understand the intent behind user queries.</p> <p>Customers can access these systems by messaging the business account of a company. </p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1400" height="972" src="https://www.tidio.com/wp-content/uploads/image-4-1.png" alt="example of Facebook chatbot conversation" class="wp-image-45150" title="example of Facebook chatbot conversation" srcset="https://www.tidio.com/wp-content/uploads/image-4-1.png 1400w, https://www.tidio.com/wp-content/uploads/image-4-1-700x486.png 700w, https://www.tidio.com/wp-content/uploads/image-4-1-1200x833.png 1200w, https://www.tidio.com/wp-content/uploads/image-4-1-768x533.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>Chatbots on Facebook are primarily used for customer service and marketing. A recent survey by Oracle confirms that about <a href="https://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12" target="_blank" rel="noreferrer noopener">80%</a> of brands plan to use them in the near future. On top of that, a Nielsen study revealed that around <a href="https://www.campaignlive.com/article/facebook-study-53-consumers-likely-shop-business-message/1404632" target="_blank" rel="noreferrer noopener">69%</a> of customers believe that messaging apps have made their lives easier. </p> <p>Businesses use Facebook Messenger chatbots to:</p> <ul class="wp-block-list"> <li>Deliver conversational user experience</li> <li>Increase customer engagement on pages</li> <li>Answer common questions</li> <li>Generate leads</li> <li>Create automated customer care workflows</li> <li>Reduce the workload on customer service teams</li> <li>Increase client satisfaction</li> <li>Send information about news and updates</li> </ul> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="700" height="516" src="https://www.tidio.com/wp-content/uploads/davesstore-bot-3.gif" alt="davesstore example" class="wp-image-45135" title="davesstore example"/></figure> <p>Some bots can actually cover the entire Meta ecosystem of apps and products. You can use the same chatbot platform to design virtual assistants for Messenger, Instagram, and WhatsApp.</p> <p>But are all FB chatbots good?</p> <p>Well—not really.</p> <p>Some people refer to all fake Facebook accounts as “bots.” Sometimes bots (or advanced features of Facebook API) are used for scams or political propaganda.</p> <p>When describing the activities of state-sponsored political commentators, such as Russian web brigades, the terms such as “trolls” and “bots” are often used interchangeably. However, that doesn’t necessarily mean that they are real chatbots powered by artificial intelligence.</p> <figure class="wp-block-image size-full with-logo"><img loading="lazy" decoding="async" width="1400" height="2034" src="https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad.png" alt="Good vs. bad Facebook bots comparison on image" class="wp-image-43753" title="Good vs. bad Facebook bots" srcset="https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad.png 1400w, https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad-482x700.png 482w, https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad-826x1200.png 826w, https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad-768x1116.png 768w, https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad-1057x1536.png 1057w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>How can you tell if someone is a Facebook bot?</p> <p class="tip">If you visit their profiles, bots and trolls usually share lots of resources. They seem very committed to commenting on controversial topics and taking a side. But they rarely share personal photos or details from their private lives. Or at least details other than generic pictures which seem random and don’t really create a believable feed timeline.</p> <p><strong>Read more:</strong> Can you tell the difference between a <a href="https://www.tidio.com/blog/ai-test/">human vs. AI</a>? Take our test and find out. Also, learn more about <a href="https://www.tidio.com/blog/what-is-a-chatbot/">what chatbots are</a> and what they’re used for.</p> <p>And with Facebook live chatbots come great benefits. </p> <p>Let’s check them out.</p> <h2 class="wp-block-heading" id="benefits">Benefits of a Facebook chatbot for business</h2> <p>Messaging apps have revolutionized customer service and communication on social media platforms like Facebook. Their integration into the Facebook platform has opened up new avenues for businesses to enhance customer interaction and provide world-class customer support solutions. </p> <p>By leveraging the benefits of an FB chatbot, companies can differentiate themselves in the market, create exceptional user experiences, and drive notable business growth.</p> <p>Here are some of the key advantages of using a Facebook chatbot:</p> <figure class="wp-block-image size-full with-logo"><img loading="lazy" decoding="async" width="1400" height="900" src="https://www.tidio.com/wp-content/uploads/4-facebook-bot-benefits-2.png" alt="Benefits of a Facebook chatbot on image" class="wp-image-43829" title="Benefits of a Facebook chatbot" srcset="https://www.tidio.com/wp-content/uploads/4-facebook-bot-benefits-2.png 1400w, https://www.tidio.com/wp-content/uploads/4-facebook-bot-benefits-2-700x450.png 700w, https://www.tidio.com/wp-content/uploads/4-facebook-bot-benefits-2-1200x771.png 1200w, https://www.tidio.com/wp-content/uploads/4-facebook-bot-benefits-2-768x494.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <ul class="wp-block-list"> <li>Efficient and scalable customer service</li> </ul> <p>One of the primary benefits of using a chatbot is its ability to handle a large volume of customer conversations simultaneously. Unlike human agents, virtual assistants do not tire or require breaks, enabling them to provide support to multiple users at once. Studies show that virtual assistants can handle around <a href="https://www.comm100.com/resources/report/chatbot-statistics/" target="_blank" rel="noreferrer noopener">91%</a> of customer service chats from start to finish.</p> <ul class="wp-block-list"> <li>Instant access to support</li> </ul> <p>With a Facebook chatbot, users have instant access to customer service and support agents. The chat window allows users to easily type their questions or concerns and receive relevant responses from the bot in real time. In fact, over <a href="https://blog.hubspot.com/sales/live-chat-go-to-market-flaw" target="_blank" rel="noreferrer noopener">90%</a> of shoppers rate “immediate response” as essential when they have a support question.</p> <p><strong>Read more:</strong> See how an <a href="https://www.tidio.com/blog/procosmet-case-study/" target="_blank" rel="noreferrer noopener">Italian cosmetics ecommerce recreated in-store experience online</a> with live chat and chatbots.</p> <ul class="wp-block-list"> <li>Marketing and conversion opportunities </li> </ul> <p>Facebook chatbot marketing can also be utilized for your campaigns and to boost sales. Chatbots can offer personalized product recommendations and turn conversations into sales opportunities. Research shows that, according to business leaders, chatbots increase sales by as much as <a href="https://www.intercom.com/blog/the-state-of-chatbots/" target="_blank" rel="noreferrer noopener">67%</a>.</p> <div class="blk-rebranded-cta__wrapper"> <div class="blk-rebranded-cta blk-rebranded-cta-chatbots"> <div class="body"> <div class="content"> <p>Grow sales with Facebook chatbots</p> </div> <div class="blk-rebranded-cta__buttons"> <a href="https://www.tidio.com/panel/register" class="blk-rebranded-cta__button blk-rebranded-cta__button--primary blk-rebranded-cta__button--chatbots" target="" data-tracking-name="BOFU chatbots"> Start for free </a> </div> </div> </div> <a href="https://www.tidio.com/flows/" class="blk-rebranded-cta__link blk-rebranded-cta__link--chatbots" target="" data-tracking-name="BOFU chatbots"> Learn more about chat flows </a> </div> <p>And now, onto the main features you should look out for in this software.</p> <h2 class="wp-block-heading" id="features">Main features of a Messenger chatbot</h2> <p>You might say that the functionality of the bot depends purely on your needs. And that’s true to an extent because some features are useful for all companies. That’s due to the fact that they make your FB chatbot easier to use, utilize automation, and enable you to take advantage of multichannel communication.</p> <p>The top features of the Facebook Messenger bots for business include:</p> <figure class="wp-block-image size-full with-logo"><img loading="lazy" decoding="async" width="1400" height="900" src="https://www.tidio.com/wp-content/uploads/3-main-features-of-fb-chatbot-3.png" alt="main features of a facebook chatot on image" class="wp-image-43827" title="main features of a facebook chatot on image" srcset="https://www.tidio.com/wp-content/uploads/3-main-features-of-fb-chatbot-3.png 1400w, https://www.tidio.com/wp-content/uploads/3-main-features-of-fb-chatbot-3-700x450.png 700w, https://www.tidio.com/wp-content/uploads/3-main-features-of-fb-chatbot-3-1200x771.png 1200w, https://www.tidio.com/wp-content/uploads/3-main-features-of-fb-chatbot-3-768x494.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <ul class="wp-block-list"> <li>Artificial intelligence</li> </ul> <p>A chatbot that uses natural language processing (NLP) makes communication more natural while automating the customer support processes for you. This way, your agents will get fewer messages and be able to focus on the more complex queries while shoppers will be happy with their customer service experience.</p> <ul class="wp-block-list"> <li>Variety of integrations</li> </ul> <p>Integrations are crucial if you want to provide an omnichannel experience for your customers. This means that they’re able to reach you on a variety of platforms and get the exact same service quality. And your team’s able to see all the incoming messages in a single inbox so they never miss a sales opportunity.</p> <ul class="wp-block-list"> <li>No-code builder</li> </ul> <p>If you don’t want to spend thousands of dollars on development, then you need a Facebook AI chatbot that you can build without the need for coding. This usually means that you can drag and drop elements into the right places and teach your <a href="https://www.tidio.com/blog/conversational-ai/">conversational AI</a> by inputting past customer interactions into the system.</p> <p>You’re probably wondering how to set up a chatbot on Facebook, so let’s look into that.</p> <h2 class="wp-block-heading" id="making-a-facebook-bot">How to make a Facebook bot?</h2> <p>Currently, there is no native platform for creating chatbots for Facebook. The <a href="https://developers.facebook.com/blog/post/2016/04/12/bots-for-messenger/">business version was released to a test group of users</a>, but the project has still not been released for general use.</p> <p>However, there is a whole range of third-party solutions available on the market. You can try <a href="https://www.tidio.com/blog/best-chatbot-platforms/">chatbot platforms</a> such as Tidio, ManyChat, Chatfuel, or Customers.ai. Jump to the comparison of the best Facebook chatbots available on the market.</p> <p>To build a Facebook chatbot, follow the steps below.</p> <h3 class="wp-block-heading">1. Sign up for a free Tidio account</h3> <p>Go to the <a href="https://www.tidio.com/panel/register">registration page</a> and create your free account. What’s good is that you don’t have to sign up with your Facebook account. You can use your FB login credentials, but it’s also perfectly alright to create an account with your email or Shopify account. Either way, you can integrate your Tidio profile and Facebook page later on.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="620" src="https://www.tidio.com/wp-content/uploads/8-register-page.png" alt="Sign up for a free Tidio account on image" class="wp-image-43767" title="Sign up for a free Tidio account on image" srcset="https://www.tidio.com/wp-content/uploads/8-register-page.png 1200w, https://www.tidio.com/wp-content/uploads/8-register-page-700x362.png 700w, https://www.tidio.com/wp-content/uploads/8-register-page-768x397.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> <p>If you’re using an ecommerce platform like Shopify or WordPress, you can also install Tidio as a plugin.</p> <h3 class="wp-block-heading">2. Set up your chat widget and customize it (optional)</h3> <p>The registration tour also involves setting up the look of your live <a href="https://www.tidio.com/blog/chat-widgets/">chat widget</a>. However, you should note that this step is optional. </p> <p>Tidio can be used to manage your live chat, WhatsApp, Facebook, Instagram, and email conversations. You can add live chat to your website for <a href="https://www.tidio.com/blog/omnichannel-customer-service/">omnichannel communication</a>. But if you want to use it only as a tool for creating Messenger bots, configuring the widget doesn’t concern you. You can simply skip it and keep the default settings.</p> <h3 class="wp-block-heading">3. Connect it with your Facebook business page</h3> <p>When you open the main Tidio dashboard, click on <em>Settings</em> on the left side menu. Go to the <em>Channels</em> panel and click <em>Facebook Messenger</em>.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1400" height="752" src="https://www.tidio.com/wp-content/uploads/9-tidio-connect-fb-messenger.png" alt="Connect it with your Facebook business page" class="wp-image-43768" title="Connect it with your Facebook business page" srcset="https://www.tidio.com/wp-content/uploads/9-tidio-connect-fb-messenger.png 1400w, https://www.tidio.com/wp-content/uploads/9-tidio-connect-fb-messenger-700x376.png 700w, https://www.tidio.com/wp-content/uploads/9-tidio-connect-fb-messenger-1200x645.png 1200w, https://www.tidio.com/wp-content/uploads/9-tidio-connect-fb-messenger-768x413.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>You can integrate your pages with Tidio by hitting the <em>Connect Facebook Messenger</em> button. Once you click the button, you’ll see a window with the integration steps. Log in to your Facebook account, choose the pages you want to integrate with Tidio, and give all the required permissions for the integration to work correctly. </p> <p>After that, you should see a message that Tidio is now linked to your Facebook page. Press <em>OK</em> and save the changes to confirm the integration.</p> <p><strong>Read more: </strong>Learn more about <a href="https://help.tidio.com/hc/en-us/articles/5405093718556-Integration-with-Messenger">Tidio integration with Facebook Messenger</a>.</p> <div class="blk-notice"> <p><strong>Did you know that…</strong></p> <p>In order to comply with the EU privacy guidelines, Facebook introduced restrictions on Messenger API usage on December 16th, 2020. The changes to the Messenger API impact the platform, but can also influence the way you use the Tidio integration with Messenger.</p> </div> <h3 class="wp-block-heading">4. Design your conversation flows</h3> <p>You can keep things simple by using templates or creating advanced Facebook bots from scratch. Clicking on one of the decision buttons or adding a new one will open the visual drag-and-drop editor.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1400" height="898" src="https://www.tidio.com/wp-content/uploads/10-bot-editor.png" alt="example of how to design your conversation flows" class="wp-image-43769" title="example of how to design your conversation flows" srcset="https://www.tidio.com/wp-content/uploads/10-bot-editor.png 1400w, https://www.tidio.com/wp-content/uploads/10-bot-editor-700x449.png 700w, https://www.tidio.com/wp-content/uploads/10-bot-editor-1200x770.png 1200w, https://www.tidio.com/wp-content/uploads/10-bot-editor-768x493.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>Tidio is a powerful bot builder. Some of its <a href="https://www.tidio.com/blog/live-chat-triggers/">chat triggers</a> use machine learning, artificial intelligence (AI), and natural language processing (NLP). It can send messages or analyze user intent, but it can also send funny GIFs, mobile phone notifications, or be integrated with Slack (via Zapier).</p> <p>You can set up different conditions and advanced chatbot logic. It’s a good idea to customize your <a href="https://www.tidio.com/blog/chatbot-scripts/">chatbot scripts</a> and make them more in line with your business and customers.</p> <p><strong>Read more:</strong> Discover how to design a chatbot workflow with best practices for <a href="https://www.tidio.com/blog/chatbot-design/">bot design</a>.</p> <h3 class="wp-block-heading">5. Activate your Facebook bot</h3> <p>Once you get your <a href="https://www.tidio.com/blog/flowchart-and-decision-tree-examples/">chatbot decision trees</a> ready, you can activate your bot. When your Facebook page visitors open your Messenger profile, the chatbot will send a <a href="https://www.tidio.com/blog/welcome-message/">welcome message</a>. It’s a good idea to add an option to send messages as one of your main action buttons on the main page.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1400" height="1020" src="https://www.tidio.com/wp-content/uploads/11-edit-action-button.png" alt="Activate your Facebook bot on image" class="wp-image-43770" title="Activate your Facebook bot on image" srcset="https://www.tidio.com/wp-content/uploads/11-edit-action-button.png 1400w, https://www.tidio.com/wp-content/uploads/11-edit-action-button-700x510.png 700w, https://www.tidio.com/wp-content/uploads/11-edit-action-button-1200x874.png 1200w, https://www.tidio.com/wp-content/uploads/11-edit-action-button-768x560.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>Some businesses even run Facebook Ads with <em>Send message</em> as their primary call-to-action buttons. Social networks are a great place for this type of ad campaign.</p> <p><strong>Read more:</strong> Learn all you need to know about <a href="https://www.tidio.com/blog/chatbot-for-business/">business chatbots</a> and how to get the most out of them.</p> <p>And what are some examples of effective chatbots on Facebook? Let’s have a look.</p> <h2 class="wp-block-heading" id="bot-examples">Facebook Messenger bot examples</h2> <p>Facebook has more than <a href="https://www.aljazeera.com/economy/2022/4/27/meta-soars-as-facebook-reports-better-than-expected-daily-users">1.96 billion</a> daily active users that you can reach via Messenger. These <a href="https://www.tidio.com/blog/virtual-shopping-assistant/">virtual shopping assistants</a> help to answer questions, find products, or deliver notifications about new content.</p> <p>Feel free to test drive a <a href="https://www.messenger.com/login.php">demo project prepared by Facebook</a>. </p> <p>Here are some of the coolest marketing and support FB chatbot examples and use cases.</p> <h3 class="wp-block-heading">1. LEGO bot</h3> <p>One of the most memorable virtual ecommerce assistants was developed by Lego. Ralph the giftbot was supposed to act as an interactive Lego catalog. It was launched before Christmas to help users pick the best gifts by answering a set of questions. The idea worked like a charm.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="LEGO | Imagination Engine" width="500" height="281" src="https://www.youtube.com/embed/FoEgwWTHtsI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>And this is what the company’s representatives say about the project:</p> <blockquote class="blk-quote"> <p class="blk-quote__text">We are continuously searching for new and fun ways to engage with our consumers and shoppers. Chatbots are increasingly being used by brands to engage in the digital space, and in turn to drive sales. The Lego Group is one of the first in the toy industry to embrace this concept.</p> <cite> <div> <p class="blk-quote__author-name"><strong>James Poulter</strong></p> <p class="blk-quote__author-signature">Senior Manager of Digital Consumer Engagement at Lego </p> </div> </cite> <img loading="lazy" decoding="async" class="blk-quote__image" src="https://www.tidio.com/wp-content/uploads/quote-dark.svg" alt="" width="32" height="32" /> </blockquote> <p>The Facebook bot campaign was featured in the UK, US, Canada, France, Germany, and Poland. Currently, Ralph is “on vacation” but the company will certainly revisit conversational marketing campaigns using social media sooner or later.</p> <h3 class="wp-block-heading">2. McDonald’s chatbot</h3> <p>McDonald’s designed a marketing campaign that incorporated a board game, discount codes, and FB Messenger bots. After scanning the board, you could chat with McBot and play a virtual game.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1400" height="868" src="https://www.tidio.com/wp-content/uploads/5-mcdonald-bot-1.png" alt="McDonald’s chatbot example" class="wp-image-43763" title="McDonald’s chatbot example" srcset="https://www.tidio.com/wp-content/uploads/5-mcdonald-bot-1.png 1400w, https://www.tidio.com/wp-content/uploads/5-mcdonald-bot-1-700x434.png 700w, https://www.tidio.com/wp-content/uploads/5-mcdonald-bot-1-1200x744.png 1200w, https://www.tidio.com/wp-content/uploads/5-mcdonald-bot-1-768x476.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>After completing certain tasks, customers could win discount coupons and other gifts. Over 175,000 people participated in the campaign during the first week.</p> <h3 class="wp-block-heading">3. Coca-Cola chatbot</h3> <p>It might seem that soft drinks are not an interesting topic of conversation. Okay, to be honest, they’re not. Talking to a Coca-Cola bot is unlikely to be a life-changing experience. But the company’s local branches and profiles have repeatedly used FB Messenger chatbots as part of marketing campaigns.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="Messenger Chatbot - Coca-Cola Switzerland" width="500" height="281" src="https://www.youtube.com/embed/WTFOu6brJKI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p>The example above comes from Coca-Cola Switzerland. A short conversation allows the company to collect <a href="https://www.tidio.com/blog/customer-feedback/">customer feedback</a>, inform clients about a new product, and give coupon codes. </p> <p>It would be extremely difficult to encourage people to complete the same tasks if they were presented as a survey or a form.</p> <h3 class="wp-block-heading">4. The Guardian bot</h3> <p>Media outlets have fallen in love with instant messaging, too. The Guardian deployed a Facebook chatbot that can send you top stories and article recommendations. You just need to answer a sequence of questions to help it choose the right pieces.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1400" height="1200" src="https://www.tidio.com/wp-content/uploads/6-coca-cola-bot.png" alt="The Guardian bot example" class="wp-image-43766" title="The Guardian bot example" srcset="https://www.tidio.com/wp-content/uploads/6-coca-cola-bot.png 1400w, https://www.tidio.com/wp-content/uploads/6-coca-cola-bot-700x600.png 700w, https://www.tidio.com/wp-content/uploads/6-coca-cola-bot-1200x1029.png 1200w, https://www.tidio.com/wp-content/uploads/6-coca-cola-bot-768x658.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>You can swipe between decision cards or change topic categories to find the most relevant articles.</p> <h3 class="wp-block-heading">5. Disney chatbot</h3> <p>At some point, Disney released a whole range of different interactive characters powered by artificial intelligence that you could chat with. They were available via Messenger chatbots and Kik, but if you want, you could even try SMS texting.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1400" height="836" src="https://www.tidio.com/wp-content/uploads/7-disney-bot-1.png" alt="Disney chatbot example" class="wp-image-43765" title="Disney chatbot example" srcset="https://www.tidio.com/wp-content/uploads/7-disney-bot-1.png 1400w, https://www.tidio.com/wp-content/uploads/7-disney-bot-1-700x418.png 700w, https://www.tidio.com/wp-content/uploads/7-disney-bot-1-1200x717.png 1200w, https://www.tidio.com/wp-content/uploads/7-disney-bot-1-768x459.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p>Some of the most popular were Miss Piggy from The Muppets and Judy Hopps from Zootopia. Customers exchanged millions of messages with those two characters alone. </p> <p>Obviously, it’s difficult to directly measure how these interactions translate into sales. However, some solutions offer advanced tools for measuring your bot’s performance.</p> <p><strong>Read more: </strong>Discover how you can use <a href="https://www.tidio.com/blog/chatbot-analytics/">chatbot analytics</a> to measure your results.</p> <p>Since now you know how to create a Facebook chatbot, it’s time to also check out some of the tips and best practices for a successful implementation of your virtual assistants.</p> <h2 class="wp-block-heading" id="best-practices">Do’s and don’ts for a successful Facebook chatbot implementation</h2> <p>Implementing a chatbot on Facebook can be a game-changer for your business, providing an efficient and effective way to engage with your customers. However, to ensure its success, you need to have a well-thought-out strategy in place. Here are some best practices that will help you with the implementation.</p> <h3 class="wp-block-heading">Do: clearly define your objectives </h3> <p>Before diving into the development of your chatbot, set the objectives you want to achieve. Are you looking to enhance customer service, generate leads, or provide product recommendations? Having a clear understanding of your goals will guide the design and functionality of your chatbot.</p> <h3 class="wp-block-heading">Don’t: make the chatbot too sales-y</h3> <p>Your FB chatbot shouldn’t be too promotional. At least not at first.</p> <p>First, build trust and rapport with users by providing helpful information and resources before trying to directly sell them something. Move towards a sales pitch gradually after establishing value.</p> <h3 class="wp-block-heading">Do: provide personalized experiences </h3> <p>Personalization is the key to delivering exceptional <a href="https://www.tidio.com/blog/customer-experience/">customer experiences</a>. Use data collected from previous interactions or customer profiles to provide tailored recommendations or solutions. By making customers feel heard and understood, you can build lasting relationships and drive conversions.</p> <p>Here’s how Lidl helps people who aren’t wine experts choose the right wine to go with their meal. You can ask for recommendations of wines from specific countries, check which ones are in your planned price range, and what wine you should choose to pair tastefully with the dish.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1400" height="1230" src="https://www.tidio.com/wp-content/uploads/12-lidl-bot.png" alt="lidl's facebook messanger example" class="wp-image-43771" title="lidl's facebook messanger example" srcset="https://www.tidio.com/wp-content/uploads/12-lidl-bot.png 1400w, https://www.tidio.com/wp-content/uploads/12-lidl-bot-700x615.png 700w, https://www.tidio.com/wp-content/uploads/12-lidl-bot-1200x1054.png 1200w, https://www.tidio.com/wp-content/uploads/12-lidl-bot-768x675.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <h3 class="wp-block-heading">Don’t: use too much complex jargon</h3> <p>Also, don’t assume users already have in-depth knowledge. Keep the chatbot’s language simple, avoid using industry buzzwords, and clearly explain any concepts the average user may not understand. Meet users at their level.</p> <h3 class="wp-block-heading">Do: keep it conversational</h3> <p>One of the key benefits of chatbots is their ability to simulate human conversations. Ensure that your chatbot’s language is natural and conversational. Also, you should try, as often as possible, to use a friendly and relatable tone when communicating with your shoppers. Avoid sounding robotic or overly formal, as it may put off potential customers.</p> <h3 class="wp-block-heading">Don’t: overwhelm users with too many on-screen options or buttons</h3> <p>Instead, keep the chatbot’s interface clean and intuitive. Limit options to only the most used functions, and make sure buttons and menus are clearly labeled. </p> <p>Complexity will drive users away. </p> <p>Also, try to build in some ability for the chatbot to understand and respond to natural human language, even if imperfectly. Users will expect some conversational capabilities.</p> <h3 class="wp-block-heading">Do: incorporate AI and NLP</h3> <p>Artificial intelligence (AI) and natural language processing (NLP) technologies play a crucial role in enhancing the functionality of your chatbot. These technologies enable your bot to understand and interpret user queries accurately, leading to more personalized and effective responses.</p> <p>One of the most advanced chatbots emerged from a partnership between Messenger and American Express—the AMEX Messenger bot. It uses AI to keep customers informed of transactions, provide tips, and suggest other products.</p> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1400" height="1074" src="https://www.tidio.com/wp-content/uploads/13-american-express-bot.png" alt="AMEX Messenger bot" class="wp-image-43772" title="AMEX Messenger bot" srcset="https://www.tidio.com/wp-content/uploads/13-american-express-bot.png 1400w, https://www.tidio.com/wp-content/uploads/13-american-express-bot-700x537.png 700w, https://www.tidio.com/wp-content/uploads/13-american-express-bot-1200x921.png 1200w, https://www.tidio.com/wp-content/uploads/13-american-express-bot-768x589.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <h3 class="wp-block-heading">Don’t: launch the chatbot and abandon it</h3> <p>You should closely monitor performance, track key analytics, gather user feedback, and continuously refine the chatbot based on real-world usage. Plan for ongoing maintenance already while building your bots.</p> <h3 class="wp-block-heading">Do: continuously monitor and improve </h3> <p>Deploying a chatbot is not a one-time task. It requires continuous monitoring and improvement. So, ensure that you analyze user feedback and track metrics to quickly identify areas for improvement. This will help you regularly update your chatbot’s responses and functionalities to meet evolving customer expectations.</p> <h3 class="wp-block-heading">Don’t: spam people</h3> <p>If you want shoppers to communicate with you, don’t be pushy and don’t spam them with messages. A simple “Hello, how can I help you?” is enough to engage with visitors. If they want to chat with you, they will. If they don’t, then it’s best to just leave them be until they’re ready for a conversation.</p> <p>So, in short, implementing a successful Facebook chatbot software requires a comprehensive strategy that aligns with your business goals and meets the needs of your target audience. By defining clear objectives, personalizing experiences, leveraging AI and NLP, and continuously monitoring and improving, you can ensure a successful chatbot implementation that drives <a href="https://www.tidio.com/blog/customer-satisfaction/">customer satisfaction</a> and business growth.</p> <p>Now—</p> <p>Which platforms are best for building your Facebook Messenger AI chatbot?</p> <h2 class="wp-block-heading" id="top-platforms">Best Facebook chatbots</h2> <p>There are many options out there that you can add to your Messenger platform including free chatbots, bots for lead generations, <a href="https://www.tidio.com/blog/sales-chatbot/">sales chatbots</a>, and intelligent bots. But going through them all would be tiresome and time-consuming. So, we picked the three best Facebook Messenger bots you should look at when choosing your provider.</p> <p>Here’s a table for a quick comparison of the platforms offering the best chatbot for Facebook:</p> <figure class="wp-block-table table"><table class="has-fixed-layout"><thead><tr><th>Platform</th><th>Rating </th><th>Free plan/trial</th><th>Best for</th></tr></thead><tbody><tr><td><a href="#tidio">Tidio</a></td><td>4.7/5 ⭐️</td><td>✅</td><td>Automations</td></tr><tr><td><a href="#chatfuel">Chatfuel</a></td><td>4.5/5 ⭐️</td><td>7-day trial</td><td>Easy onboarding</td></tr><tr><td><a href="#customersai">Customers.ai</a></td><td>4.8/5 ⭐️</td><td>✅</td><td>Omnichannel service</td></tr></tbody></table></figure> <p>Now—</p> <p>Let’s get some more details.</p> <h3 class="wp-block-heading" id="tidio">1. <a href="https://www.tidio.com/">Tidio</a></h3> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1400" height="776" src="https://www.tidio.com/wp-content/uploads/14-tidio.png" alt="tidio's facebook bot example" class="wp-image-43760" title="tidio's facebook bot example" srcset="https://www.tidio.com/wp-content/uploads/14-tidio.png 1400w, https://www.tidio.com/wp-content/uploads/14-tidio-700x388.png 700w, https://www.tidio.com/wp-content/uploads/14-tidio-1200x665.png 1200w, https://www.tidio.com/wp-content/uploads/14-tidio-768x426.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p><strong>Ratings:</strong> 4.7/5 ⭐️ (<a href="https://www.g2.com/products/tidio/reviews" target="_blank" rel="noreferrer noopener">1,410+ reviews</a>) </p> <p>Tidio offers an all-in-one customer experience platform that includes <a href="https://www.tidio.com/blog/ai-chatbot/">AI chatbots</a>, Facebook bots, and a live chat feature. It provides a visual <a href="https://www.tidio.com/blog/chatbot-builder/">bot builder</a> with a drag-and-drop interface for easy use as well as <a href="https://www.tidio.com/blog/chatbot-template/">chatbot templates</a> to make creating conversational AI even quicker. This chatbot for Facebook Messenger is a perfect solution if you’re looking to automate your support, answer FAQs on autopilot, use conversational marketing on your social media, and more.</p> <p>But we won’t be bragging about how great we are. You can check our reviews to see what users say about us and try our software for free. Then, you’ll be able to judge if we deserve this spot on the list.</p> <h4 class="wp-block-heading has-vivid-green-cyan-background-color has-background">Main features:</h4> <ul class="wp-block-list custom-list-style custom-list-pros"> <li>Over 16 different <a href="https://www.tidio.com/blog/live-chat-triggers/">chat triggers</a> for the bots</li> <li>Easy integration with Facebook and Instagram</li> <li>Robust tools for analytics and reporting dashboards</li> <li><a href="https://www.tidio.com/blog/ticketing-system/">Ticketing system</a> with marketing automation tools</li> <li>Machine learning and NLP technology</li> </ul> <p><a href="https://www.tidio.com/pricing/customer-service/">Pricing:</a></p> <ul class="wp-block-list"> <li>7-day free trial available</li> <li>Free version available</li> <li>Starter ($29/mo)</li> <li>Growth (starts at $59/mo)</li> <li>Plus (starts at $749/mo)</li> <li>Premium (starts at $2999/mo)</li> </ul> <h3 class="wp-block-heading" id="chatfuel">2. <a href="https://chatfuel.com/" target="_blank" rel="noreferrer noopener">Chatfuel</a></h3> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1400" height="792" src="https://www.tidio.com/wp-content/uploads/15-chatfuel.png" alt="chatfueal's facebook bot example" class="wp-image-43757" title="chatfueal's facebook bot example" srcset="https://www.tidio.com/wp-content/uploads/15-chatfuel.png 1400w, https://www.tidio.com/wp-content/uploads/15-chatfuel-700x396.png 700w, https://www.tidio.com/wp-content/uploads/15-chatfuel-1200x679.png 1200w, https://www.tidio.com/wp-content/uploads/15-chatfuel-768x434.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /></figure> <p><strong>Ratings:</strong> 4.5/5⭐️ (<a href="https://www.g2.com/products/chatfuel/reviews" target="_blank" rel="noreferrer noopener">40+ reviews</a>)</p> <p>This chatbot for Messenger and Instagram is easy to use with extensive documentation, tutorials, and step-by-step guides on building your bots. It offers a simple interface with content blocks for a fast and easy setup. Chatfuel also provides good analytics reports, so you can track your chatbots’ performance and measure results. </p> <h4 class="wp-block-heading has-vivid-green-cyan-background-color has-background">Main features:</h4> <ul class="wp-block-list custom-list-style custom-list-pros"> <li>Easy onboarding process</li> <li>Templates for a variety of industries</li> <li>Highly customizable</li> <li>Automated notifications</li> <li>Up-selling and cross-selling</li> </ul> <p><a href="https://chatfuel.com/pricing-main" target="_blank" rel="noreferrer noopener"><strong>Pricing:</strong></a></p> <ul class="wp-block-list"> <li>Free 7-day trial available</li> <li>Entrepreneur (from $14.99/mo)</li> <li>Startup (from $24.99/mo)</li> <li>Small Business (from $59.99/mo)</li> <li>Growing Business (from $119.99/mo)</li> <li>Enterprise → contact sales team</li> </ul> <h3 class="wp-block-heading" id="customersai">3. <a href="https://customers.ai/" target="_blank" rel="noreferrer noopener">Customers.ai</a></h3> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="806" src="https://www.tidio.com/wp-content/uploads/16-mobile-monkey-1.png" alt="customer.ai's facebook bot example" class="wp-image-43759" title="customer.ai's facebook bot example" srcset="https://www.tidio.com/wp-content/uploads/16-mobile-monkey-1.png 1200w, https://www.tidio.com/wp-content/uploads/16-mobile-monkey-1-700x470.png 700w, https://www.tidio.com/wp-content/uploads/16-mobile-monkey-1-768x516.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></figure> <p><strong>Rating: </strong>4.8/5⭐️ (<a href="https://www.g2.com/products/customers-ai/reviews" target="_blank" rel="noreferrer noopener">300+ reviews</a>)</p> <p>Customers.ai (formerly known as MobileMonkey) provides omnichannel software that lets you integrate Facebook, Instagram, <a href="https://www.tidio.com/blog/web-chats/">webchats</a>, and SMS messaging. This way, you can control all of your <a href="https://www.tidio.com/blog/customer-communication/">customer communication</a> from a single platform. It also offers easy export of your existing contacts as well as tools for conducting drip campaigns and scheduling follow-up messages.</p> <h4 class="wp-block-heading has-vivid-green-cyan-background-color has-background">Main features:</h4> <ul class="wp-block-list custom-list-style custom-list-pros"> <li>Easy-to-use panel</li> <li>Custom <a href="https://www.tidio.com/blog/chatbot-scripts/">chatbot scripts </a></li> <li>Mass text messaging</li> <li>Keyword recognition</li> <li>Visual chatbot builder</li> </ul> <p><a href="https://customers.ai/pricing" target="_blank" rel="noreferrer noopener"><strong>Pricing:</strong></a></p> <ul class="wp-block-list"> <li>Free plan available</li> <li>Starter ($199/mo)</li> <li>Pro (Starts at $499/mo)</li> <li>Enterprise → contact sales team</li> </ul> <h2 class="wp-block-heading">Facebook chatbot: summary</h2> <p>Chatbots are extremely popular and there are many third-party providers that allow you to set up all sorts of Messenger, WhatsApp, and Instagram automations. </p> <p>A Facebook chatbot is a computer program that automates your customer experience through social media channels. The main features you should look for include AI technology, integrations, and no-code builder. And the top benefits include quicker customer service, scalable support, and increased sales. </p> <p>Three of the best Facebook chatbots are Tidio, Chatfuel, and Customers.ai. </p> <p>And you can try FB bots for free. Are you ready?</p> <div class="blk-rebranded-cta__wrapper"> <div class="blk-rebranded-cta blk-rebranded-cta-chatbots"> <div class="body"> <div class="content"> <p>Start building bots for Messenger now</p> </div> <div class="blk-rebranded-cta__buttons"> <a href="https://www.tidio.com/panel/register" class="blk-rebranded-cta__button blk-rebranded-cta__button--primary blk-rebranded-cta__button--chatbots" target="" data-tracking-name="BOFU chatbots"> Start for free </a> </div> </div> </div> <a href="https://www.tidio.com/flows/" class="blk-rebranded-cta__link blk-rebranded-cta__link--chatbots" target="" data-tracking-name="BOFU chatbots"> Learn more about chat flows </a> </div></div><style data-emotion="css 1rjsqje">.css-1rjsqje{width:100%;margin:36px 0 72px 0;border:none;color:#D3DBE5;}.css-1rjsqje:after{content:'. . .';display:block;text-align:center;font-size:72px;letter-spacing:-0.6px;line-height:1;}</style><hr class="css-1rjsqje e1lti7dg1"/><style data-emotion="css hvzzq2">.css-hvzzq2{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;font-size:16px;margin-top:72px;border-radius:8px;padding:32px;border:1px solid #D3DBE5;}@media (min-width: 600px){.css-hvzzq2{-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;}}.css-hvzzq2 p{margin-top:0;margin-bottom:0;font-size:14px;line-height:18px;letter-spacing:-0.01em;}.css-hvzzq2 header{font-size:24px;line-height:32px;letter-spacing:-0.01em;font-weight:600;cursor:pointer;margin-bottom:8px;}.css-hvzzq2 header a{color:inherit;-webkit-text-decoration:none;text-decoration:none;}.css-hvzzq2 header:hover{-webkit-text-decoration:underline;text-decoration:underline;}</style><div class="css-hvzzq2 e1z0l5ez0"><style data-emotion="css s8pnyb">.css-s8pnyb img{border-radius:50px;}@media (min-width: 600px){.css-s8pnyb{margin-right:40px;}}</style><div class="css-s8pnyb e1z0l5ez2"><img alt="Beata Stefanowicz" loading="lazy" width="100" height="100" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image/?url=https%3A%2F%2Fwww.tidio.com%2Fwp-content%2Fuploads%2Fbeata-stefanowicz-2-100x100.png&w=101&q=75 1x, /_next/image/?url=https%3A%2F%2Fwww.tidio.com%2Fwp-content%2Fuploads%2Fbeata-stefanowicz-2-100x100.png&w=256&q=75 2x" src="/_next/image/?url=https%3A%2F%2Fwww.tidio.com%2Fwp-content%2Fuploads%2Fbeata-stefanowicz-2-100x100.png&w=256&q=75"/></div><div><header><a title="Beata Stefanowicz" href="/people/beata-stefanowicz/">Beata Stefanowicz</a></header><p>Content Writer at Tidio with a love for the written word. She scouts around for digital trends and ways to help small and medium businesses grow.</p><style data-emotion="css q6wul0">.css-q6wul0{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;margin-top:12px;font-weight:600;}.css-q6wul0 p{margin-block-start:0;margin-block-end:0;margin-right:8px;}</style><div class="social css-q6wul0 e1z0l5ez1"><p>Follow me on</p><style data-emotion="css n59ll2">.css-n59ll2{width:24px;height:24px;margin:0 6px;color:#080f1a;}.css-n59ll2:hover .fb{color:#1877f2;}.css-n59ll2:hover .tw{color:#1da1f2;}.css-n59ll2:hover .in{color:#0e76a8;}.css-n59ll2 svg{width:24px;height:24px;cursor:pointer;fill:currentColor;}</style><a href="https://www.linkedin.com/in/beata-stefanowicz-/" target="_blank" rel="noopener noreferrer nofollow" title="Share on linkedIn" class="css-n59ll2 erm18mj0"><svg class="in" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M19 3l-.01 0c1.1-.01 2 .89 2 1.99v14h0c0 1.1-.9 2-2 2h-14l-.01-.001c-1.11-.01-2-.9-2-2.01 0 0 0 0 0 0v-14l0 0c-.01-1.11.89-2.01 1.99-2.01h14m-.5 15.5v-5.3 0c0-1.81-1.46-3.26-3.26-3.26 0 0-.001 0-.001 0 -.85-.001-1.84.52-2.32 1.3v-1.11h-2.79v8.37h2.79v-4.93c0-.77.62-1.4 1.39-1.4l-.01 0c.77-.01 1.4.62 1.4 1.4v4.93h2.79M6.839 8.52l-.01-.001c.92 0 1.68-.76 1.68-1.68 0 0 0-.001 0-.001 0-.94-.75-1.69-1.68-1.69l-.01 0c-.94 0-1.69.75-1.69 1.69 0 0 0 0 0 0 -.001.92.76 1.68 1.69 1.68m1.39 9.94v-8.37H5.43v8.37H8.2Z"></path></svg></a></div></div><meta itemProp="author" content="Beata Stefanowicz"/><span itemProp="publisher" itemScope="" itemType="https://schema.org/Organization"><meta itemProp="name" content="Tidio"/><span itemProp="logo" itemScope="" itemType="https://schema.org/ImageObject"><meta itemProp="url" content="https://www.tidio.com/wp-content/uploads/tidio-logo.png"/></span></span></div></div><style data-emotion="css 1rhl1ua">.css-1rhl1ua{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;gap:32px;width:100%;margin:64px auto 0;}@media (min-width: 600px){.css-1rhl1ua{max-width:700px;}}@media (min-width: 1200px){.css-1rhl1ua{margin-top:0;}}</style><aside class="css-1rhl1ua etsbw4n0"><div class="css-fh8vn6 e6yr8lh0"><div class="css-1v72mr1 e6yr8lh1"><div class="css-k0xi4w e6yr8lh2"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 24 24" width="16" height="16" style="min-width:16px;min-height:16px" fill="subdued" class="css-bbrur9 egbqaws0"><path d="M10.95 15.55L16.6 9.9L15.175 8.475L10.95 12.7L8.85 10.6L7.425 12.025L10.95 15.55ZM12 22C9.68333 21.4167 7.77083 20.0875 6.2625 18.0125C4.75417 15.9375 4 13.6333 4 11.1V5L12 2L20 5V11.1C20 13.6333 19.2458 15.9375 17.7375 18.0125C16.2292 20.0875 14.3167 21.4167 12 22ZM12 19.9C13.7333 19.35 15.1667 18.25 16.3 16.6C17.4333 14.95 18 13.1167 18 11.1V6.375L12 4.125L6 6.375V11.1C6 13.1167 6.56667 14.95 7.7 16.6C8.83333 18.25 10.2667 19.35 12 19.9Z" fill="subdued"></path></svg><header color="action" font-weight="400" class="css-d3dnfk e87tzgl0">What is Tidio?</header></div><div class="css-k3hq6o e6yr8lh4"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" width="20" height="20" style="min-width:20px;min-height:20px" fill="default" class="css-lx79j8 egbqaws0"><path d="M10 12L6 8H14L10 12Z" fill="default"></path></svg></div></div><div class="css-1tax6ko e6yr8lh3"><style data-emotion="css 1nz1g06">.css-1nz1g06{color:#080F1A;font-weight:400;white-space:pre-line;font-size:14px;line-height:18px;letter-spacing:-0.01em;padding-top:16px;padding-bottom:8px;font-weight:400;}</style><div color="default" font-weight="400" class="css-1nz1g06 e87tzgl0">Tidio is an AI-driven customer service suite. Over 300K businesses worldwide use Tidio to improve customer satisfaction, drive conversions, and increase sales.</div></div></div><style data-emotion="css gmoj5a">.css-gmoj5a{background:#64ED80;padding:24px;border-radius:8px;}@media (min-width: 1200px){.css-gmoj5a{padding:24px 22px;}}</style><div class="css-gmoj5a e1bx1qlr0"><style data-emotion="css nff9wp">.css-nff9wp{color:#080F1A;font-weight:600;white-space:pre-line;font-size:20px;line-height:24px;letter-spacing:-0.01em;margin-bottom:16px;font-weight:600;}</style><div color="default" font-weight="600" class="css-nff9wp e87tzgl0">Win your team’s time back with AI</div><style data-emotion="css i1slxb">.css-i1slxb{color:#080F1A;font-weight:400;white-space:pre-line;font-size:14px;line-height:18px;letter-spacing:-0.01em;margin-bottom:65px;font-weight:400;}</style><div color="default" font-weight="400" class="css-i1slxb e87tzgl0">Automate up to 70% of common questions and recurring tasks with a conversational AI agent.</div><div 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Over 300K businesses worldwide use Tidio to improve customer satisfaction, drive conversions, and increase sales."},"registerBanner":{"header":"Win your team’s time back with AI","subheader":"Automate up to 70% of common questions and recurring tasks with a conversational AI agent.","ctaText":"Start for free","ctaTextForLoggedUsers":"Go to App"},"recommendedReadings":"Recommended readings","tableOfContent":"Table of contents","newsletter":{"header":"Subscribe to our newsletter","subheader":"Get access to exclusive customer service tips, strategies and case studies."}},"tracking":{"sector":"Article","sectorCategory":"Blog"},"data":{"post":{"translationEN":{"id":"cG9zdDoyMzUwMw==","databaseId":23503,"title":"Facebook Chatbot: A Complete Guide for Your Business","excerpt":"Learn what a Facebook chatbot is and how to easily set it up. Discover examples of successful Messenger bots and the best platforms to use for your social media chatbot.","slug":"facebook-chatbot","date":"2020-12-02T16:24:37","modified":"2024-10-15T14:55:41","uri":"/blog/facebook-chatbot/","content":"\n\u003cp\u003eYou might have heard things like:\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cem\u003eBots are revolutionizing the customer experience! Chatbots are the new apps! All reputable companies implement Facebook bots!\u003c/em\u003e\u003c/p\u003e\n\n\n\n\u003cp\u003eSure. They are and they do. But let’s take a step back.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou want to find out what Messenger chatbots are all about, right? And figure out how to start using Facebook Messenger bots yourself so you don’t stay behind the competitors.\u003c/p\u003e\n\n\n\n\u003cp\u003eWell, you’re in luck.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eWe can help you out.\u003c/p\u003e\n\n\n\n\u003cp\u003eNow, let’s start from the top.\u003c/p\u003e\n\n\n\u003cdiv class=\"blk-rebranded-cta__wrapper\"\u003e\n \u003cdiv class=\"blk-rebranded-cta blk-rebranded-cta-chatbots\"\u003e\n \u003cdiv class=\"body\"\u003e\n \u003cdiv class=\"content\"\u003e\n \u003cp\u003eStart using the best Facebook chatbot and enjoy the benefits\u003c/p\u003e\n \u003c/div\u003e\n\n \u003cdiv class=\"blk-rebranded-cta__buttons\"\u003e\n \u003ca href=\"https://www.tidio.com/panel/register\"\n class=\"blk-rebranded-cta__button blk-rebranded-cta__button--primary blk-rebranded-cta__button--chatbots\"\n target=\"\"\n data-tracking-name=\"BOFU chatbots\"\u003e\n Start for free \u003c/a\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\n \u003ca href=\"https://www.tidio.com/flows/\"\n class=\"blk-rebranded-cta__link blk-rebranded-cta__link--chatbots\"\n target=\"\"\n data-tracking-name=\"BOFU chatbots\"\u003e\n Learn more about chat flows \u003c/a\u003e\n \u003c/div\u003e\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"what-is\"\u003eWhat is a Facebook chatbot?\u003c/h2\u003e\n\n\n\n\u003cp\u003eA \u003cdfn\u003eFacebook chatbot\u003c/dfn\u003e is a computer program designed to engage with users, simulate a human-like interaction, and answer questions via the Messenger app. It uses preprogrammed replies, artificial intelligence, and keyword recognition to understand the intent behind user queries.\u003c/p\u003e\n\n\n\n\u003cp\u003eCustomers can access these systems by messaging the business account of a company.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"972\" src=\"https://www.tidio.com/wp-content/uploads/image-4-1.png\" alt=\"example of Facebook chatbot conversation\" class=\"wp-image-45150\" title=\"example of Facebook chatbot conversation\" srcset=\"https://www.tidio.com/wp-content/uploads/image-4-1.png 1400w, https://www.tidio.com/wp-content/uploads/image-4-1-700x486.png 700w, https://www.tidio.com/wp-content/uploads/image-4-1-1200x833.png 1200w, https://www.tidio.com/wp-content/uploads/image-4-1-768x533.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eChatbots on Facebook are primarily used for customer service and marketing. A recent survey by Oracle confirms that about \u003ca href=\"https://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e80%\u003c/a\u003e of brands plan to use them in the near future. On top of that, a Nielsen study revealed that around \u003ca href=\"https://www.campaignlive.com/article/facebook-study-53-consumers-likely-shop-business-message/1404632\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e69%\u003c/a\u003e of customers believe that messaging apps have made their lives easier.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBusinesses use Facebook Messenger chatbots to:\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eDeliver conversational user experience\u003c/li\u003e\n\n\n\n\u003cli\u003eIncrease customer engagement on pages\u003c/li\u003e\n\n\n\n\u003cli\u003eAnswer common questions\u003c/li\u003e\n\n\n\n\u003cli\u003eGenerate leads\u003c/li\u003e\n\n\n\n\u003cli\u003eCreate automated customer care workflows\u003c/li\u003e\n\n\n\n\u003cli\u003eReduce the workload on customer service teams\u003c/li\u003e\n\n\n\n\u003cli\u003eIncrease client satisfaction\u003c/li\u003e\n\n\n\n\u003cli\u003eSend information about news and updates\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"516\" src=\"https://www.tidio.com/wp-content/uploads/davesstore-bot-3.gif\" alt=\"davesstore example\" class=\"wp-image-45135\" title=\"davesstore example\"/\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eSome bots can actually cover the entire Meta ecosystem of apps and products. You can use the same chatbot platform to design virtual assistants for Messenger, Instagram, and WhatsApp.\u003c/p\u003e\n\n\n\n\u003cp\u003eBut are all FB chatbots good?\u003c/p\u003e\n\n\n\n\u003cp\u003eWell—not really.\u003c/p\u003e\n\n\n\n\u003cp\u003eSome people refer to all fake Facebook accounts as “bots.” Sometimes bots (or advanced features of Facebook API) are used for scams or political propaganda.\u003c/p\u003e\n\n\n\n\u003cp\u003eWhen describing the activities of state-sponsored political commentators, such as Russian web brigades, the terms such as “trolls” and “bots” are often used interchangeably. However, that doesn’t necessarily mean that they are real chatbots powered by artificial intelligence.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full with-logo\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"2034\" src=\"https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad.png\" alt=\"Good vs. bad Facebook bots comparison on image\" class=\"wp-image-43753\" title=\"Good vs. bad Facebook bots\" srcset=\"https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad.png 1400w, https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad-482x700.png 482w, https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad-826x1200.png 826w, https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad-768x1116.png 768w, https://www.tidio.com/wp-content/uploads/2-facebook-bot-good-bad-1057x1536.png 1057w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eHow can you tell if someone is a Facebook bot?\u003c/p\u003e\n\n\n\n\u003cp class=\"tip\"\u003eIf you visit their profiles, bots and trolls usually share lots of resources. They seem very committed to commenting on controversial topics and taking a side. But they rarely share personal photos or details from their private lives. Or at least details other than generic pictures which seem random and don’t really create a believable feed timeline.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRead more:\u003c/strong\u003e Can you tell the difference between a \u003ca href=\"https://www.tidio.com/blog/ai-test/\"\u003ehuman vs. AI\u003c/a\u003e? Take our test and find out. Also, learn more about \u003ca href=\"https://www.tidio.com/blog/what-is-a-chatbot/\"\u003ewhat chatbots are\u003c/a\u003e and what they’re used for.\u003c/p\u003e\n\n\n\n\u003cp\u003eAnd with Facebook live chatbots come great benefits.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eLet’s check them out.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"benefits\"\u003eBenefits of a Facebook chatbot for business\u003c/h2\u003e\n\n\n\n\u003cp\u003eMessaging apps have revolutionized customer service and communication on social media platforms like Facebook. Their integration into the Facebook platform has opened up new avenues for businesses to enhance customer interaction and provide world-class customer support solutions.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eBy leveraging the benefits of an FB chatbot, companies can differentiate themselves in the market, create exceptional user experiences, and drive notable business growth.\u003c/p\u003e\n\n\n\n\u003cp\u003eHere are some of the key advantages of using a Facebook chatbot:\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full with-logo\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"900\" src=\"https://www.tidio.com/wp-content/uploads/4-facebook-bot-benefits-2.png\" alt=\"Benefits of a Facebook chatbot on image\" class=\"wp-image-43829\" title=\"Benefits of a Facebook chatbot\" srcset=\"https://www.tidio.com/wp-content/uploads/4-facebook-bot-benefits-2.png 1400w, https://www.tidio.com/wp-content/uploads/4-facebook-bot-benefits-2-700x450.png 700w, https://www.tidio.com/wp-content/uploads/4-facebook-bot-benefits-2-1200x771.png 1200w, https://www.tidio.com/wp-content/uploads/4-facebook-bot-benefits-2-768x494.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eEfficient and scalable customer service\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eOne of the primary benefits of using a chatbot is its ability to handle a large volume of customer conversations simultaneously. Unlike human agents, virtual assistants do not tire or require breaks, enabling them to provide support to multiple users at once. Studies show that virtual assistants can handle around \u003ca href=\"https://www.comm100.com/resources/report/chatbot-statistics/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e91%\u003c/a\u003e of customer service chats from start to finish.\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eInstant access to support\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eWith a Facebook chatbot, users have instant access to customer service and support agents. The chat window allows users to easily type their questions or concerns and receive relevant responses from the bot in real time. In fact, over \u003ca href=\"https://blog.hubspot.com/sales/live-chat-go-to-market-flaw\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e90%\u003c/a\u003e of shoppers rate “immediate response” as essential when they have a support question.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRead more:\u003c/strong\u003e See how an \u003ca href=\"https://www.tidio.com/blog/procosmet-case-study/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eItalian cosmetics ecommerce recreated in-store experience online\u003c/a\u003e with live chat and chatbots.\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eMarketing and conversion opportunities\u0026nbsp;\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eFacebook chatbot marketing can also be utilized for your campaigns and to boost sales. Chatbots can offer personalized product recommendations and turn conversations into sales opportunities. Research shows that, according to business leaders, chatbots increase sales by as much as \u003ca href=\"https://www.intercom.com/blog/the-state-of-chatbots/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e67%\u003c/a\u003e.\u003c/p\u003e\n\n\n\u003cdiv class=\"blk-rebranded-cta__wrapper\"\u003e\n \u003cdiv class=\"blk-rebranded-cta blk-rebranded-cta-chatbots\"\u003e\n \u003cdiv class=\"body\"\u003e\n \u003cdiv class=\"content\"\u003e\n \u003cp\u003eGrow sales with Facebook chatbots\u003c/p\u003e\n \u003c/div\u003e\n\n \u003cdiv class=\"blk-rebranded-cta__buttons\"\u003e\n \u003ca href=\"https://www.tidio.com/panel/register\"\n class=\"blk-rebranded-cta__button blk-rebranded-cta__button--primary blk-rebranded-cta__button--chatbots\"\n target=\"\"\n data-tracking-name=\"BOFU chatbots\"\u003e\n Start for free \u003c/a\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\n \u003ca href=\"https://www.tidio.com/flows/\"\n class=\"blk-rebranded-cta__link blk-rebranded-cta__link--chatbots\"\n target=\"\"\n data-tracking-name=\"BOFU chatbots\"\u003e\n Learn more about chat flows \u003c/a\u003e\n \u003c/div\u003e\n\n\n\u003cp\u003eAnd now, onto the main features you should look out for in this software.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"features\"\u003eMain features of a Messenger chatbot\u003c/h2\u003e\n\n\n\n\u003cp\u003eYou might say that the functionality of the bot depends purely on your needs. And that’s true to an extent because some features are useful for all companies. That’s due to the fact that they make your FB chatbot easier to use, utilize automation, and enable you to take advantage of multichannel communication.\u003c/p\u003e\n\n\n\n\u003cp\u003eThe top features of the Facebook Messenger bots for business include:\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full with-logo\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"900\" src=\"https://www.tidio.com/wp-content/uploads/3-main-features-of-fb-chatbot-3.png\" alt=\"main features of a facebook chatot on image\" class=\"wp-image-43827\" title=\"main features of a facebook chatot on image\" srcset=\"https://www.tidio.com/wp-content/uploads/3-main-features-of-fb-chatbot-3.png 1400w, https://www.tidio.com/wp-content/uploads/3-main-features-of-fb-chatbot-3-700x450.png 700w, https://www.tidio.com/wp-content/uploads/3-main-features-of-fb-chatbot-3-1200x771.png 1200w, https://www.tidio.com/wp-content/uploads/3-main-features-of-fb-chatbot-3-768x494.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eArtificial intelligence\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eA chatbot that uses natural language processing (NLP) makes communication more natural while automating the customer support processes for you. This way, your agents will get fewer messages and be able to focus on the more complex queries while shoppers will be happy with their customer service experience.\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eVariety of integrations\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eIntegrations are crucial if you want to provide an omnichannel experience for your customers. This means that they’re able to reach you on a variety of platforms and get the exact same service quality. And your team’s able to see all the incoming messages in a single inbox so they never miss a sales opportunity.\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eNo-code builder\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003eIf you don’t want to spend thousands of dollars on development, then you need a Facebook AI chatbot that you can build without the need for coding. This usually means that you can drag and drop elements into the right places and teach your \u003ca href=\"https://www.tidio.com/blog/conversational-ai/\"\u003econversational AI\u003c/a\u003e by inputting past customer interactions into the system.\u003c/p\u003e\n\n\n\n\u003cp\u003eYou’re probably wondering how to set up a chatbot on Facebook, so let’s look into that.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"making-a-facebook-bot\"\u003eHow to make a Facebook bot?\u003c/h2\u003e\n\n\n\n\u003cp\u003eCurrently, there is no native platform for creating chatbots for Facebook. The \u003ca href=\"https://developers.facebook.com/blog/post/2016/04/12/bots-for-messenger/\"\u003ebusiness version was released to a test group of users\u003c/a\u003e, but the project has still not been released for general use.\u003c/p\u003e\n\n\n\n\u003cp\u003eHowever, there is a whole range of third-party solutions available on the market. You can try \u003ca href=\"https://www.tidio.com/blog/best-chatbot-platforms/\"\u003echatbot platforms\u003c/a\u003e such as Tidio, ManyChat, Chatfuel, or Customers.ai. Jump to the comparison of the best Facebook chatbots available on the market.\u003c/p\u003e\n\n\n\n\u003cp\u003eTo build a Facebook chatbot, follow the steps below.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e1. Sign up for a free Tidio account\u003c/h3\u003e\n\n\n\n\u003cp\u003eGo to the \u003ca href=\"https://www.tidio.com/panel/register\"\u003eregistration page\u003c/a\u003e and create your free account. What’s good is that you don’t have to sign up with your Facebook account. You can use your FB login credentials, but it’s also perfectly alright to create an account with your email or Shopify account. Either way, you can integrate your Tidio profile and Facebook page later on.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"620\" src=\"https://www.tidio.com/wp-content/uploads/8-register-page.png\" alt=\"Sign up for a free Tidio account on image\" class=\"wp-image-43767\" title=\"Sign up for a free Tidio account on image\" srcset=\"https://www.tidio.com/wp-content/uploads/8-register-page.png 1200w, https://www.tidio.com/wp-content/uploads/8-register-page-700x362.png 700w, https://www.tidio.com/wp-content/uploads/8-register-page-768x397.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eIf you’re using an ecommerce platform like Shopify or WordPress, you can also install Tidio as a plugin.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e2. Set up your chat widget and customize it (optional)\u003c/h3\u003e\n\n\n\n\u003cp\u003eThe registration tour also involves setting up the look of your live \u003ca href=\"https://www.tidio.com/blog/chat-widgets/\"\u003echat widget\u003c/a\u003e. However, you should note that this step is optional.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eTidio can be used to manage your live chat, WhatsApp, Facebook, Instagram, and email conversations. You can add live chat to your website for \u003ca href=\"https://www.tidio.com/blog/omnichannel-customer-service/\"\u003eomnichannel communication\u003c/a\u003e. But if you want to use it only as a tool for creating Messenger bots, configuring the widget doesn’t concern you. You can simply skip it and keep the default settings.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e3. Connect it with your Facebook business page\u003c/h3\u003e\n\n\n\n\u003cp\u003eWhen you open the main Tidio dashboard, click on \u003cem\u003eSettings\u003c/em\u003e on the left side menu. Go to the \u003cem\u003eChannels\u003c/em\u003e panel and click \u003cem\u003eFacebook Messenger\u003c/em\u003e.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"752\" src=\"https://www.tidio.com/wp-content/uploads/9-tidio-connect-fb-messenger.png\" alt=\"Connect it with your Facebook business page\" class=\"wp-image-43768\" title=\"Connect it with your Facebook business page\" srcset=\"https://www.tidio.com/wp-content/uploads/9-tidio-connect-fb-messenger.png 1400w, https://www.tidio.com/wp-content/uploads/9-tidio-connect-fb-messenger-700x376.png 700w, https://www.tidio.com/wp-content/uploads/9-tidio-connect-fb-messenger-1200x645.png 1200w, https://www.tidio.com/wp-content/uploads/9-tidio-connect-fb-messenger-768x413.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eYou can integrate your pages with Tidio by hitting the \u003cem\u003eConnect Facebook Messenger\u003c/em\u003e button. Once you click the button, you’ll see a window with the integration steps. Log in to your Facebook account, choose the pages you want to integrate with Tidio, and give all the required permissions for the integration to work correctly.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eAfter that, you should see a message that Tidio is now linked to your Facebook page. Press \u003cem\u003eOK\u003c/em\u003e and save the changes to confirm the integration.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003eLearn more about \u003ca href=\"https://help.tidio.com/hc/en-us/articles/5405093718556-Integration-with-Messenger\"\u003eTidio integration with Facebook Messenger\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003cdiv class=\"blk-notice\"\u003e\n \u003cp\u003e\u003cstrong\u003eDid you know that…\u003c/strong\u003e\u003c/p\u003e \u003cp\u003eIn order to comply with the EU privacy guidelines, Facebook introduced restrictions on Messenger API usage on December 16th, 2020. The changes to the Messenger API impact the platform, but can also influence the way you use the Tidio integration with Messenger.\u003c/p\u003e\n\u003c/div\u003e\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e4. Design your conversation flows\u003c/h3\u003e\n\n\n\n\u003cp\u003eYou can keep things simple by using templates or creating advanced Facebook bots from scratch. Clicking on one of the decision buttons or adding a new one will open the visual drag-and-drop editor.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"898\" src=\"https://www.tidio.com/wp-content/uploads/10-bot-editor.png\" alt=\"example of how to design your conversation flows\" class=\"wp-image-43769\" title=\"example of how to design your conversation flows\" srcset=\"https://www.tidio.com/wp-content/uploads/10-bot-editor.png 1400w, https://www.tidio.com/wp-content/uploads/10-bot-editor-700x449.png 700w, https://www.tidio.com/wp-content/uploads/10-bot-editor-1200x770.png 1200w, https://www.tidio.com/wp-content/uploads/10-bot-editor-768x493.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eTidio is a powerful bot builder. Some of its \u003ca href=\"https://www.tidio.com/blog/live-chat-triggers/\"\u003echat triggers\u003c/a\u003e use machine learning, artificial intelligence (AI), and natural language processing (NLP). It can send messages or analyze user intent, but it can also send funny GIFs, mobile phone notifications, or be integrated with Slack (via Zapier).\u003c/p\u003e\n\n\n\n\u003cp\u003eYou can set up different conditions and advanced chatbot logic. It’s a good idea to customize your \u003ca href=\"https://www.tidio.com/blog/chatbot-scripts/\"\u003echatbot scripts\u003c/a\u003e and make them more in line with your business and customers.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRead more:\u003c/strong\u003e Discover how to design a chatbot workflow with best practices for \u003ca href=\"https://www.tidio.com/blog/chatbot-design/\"\u003ebot design\u003c/a\u003e.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e5. Activate your Facebook bot\u003c/h3\u003e\n\n\n\n\u003cp\u003eOnce you get your \u003ca href=\"https://www.tidio.com/blog/flowchart-and-decision-tree-examples/\"\u003echatbot decision trees\u003c/a\u003e ready, you can activate your bot. When your Facebook page visitors open your Messenger profile, the chatbot will send a \u003ca href=\"https://www.tidio.com/blog/welcome-message/\"\u003ewelcome message\u003c/a\u003e. It’s a good idea to add an option to send messages as one of your main action buttons on the main page.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1020\" src=\"https://www.tidio.com/wp-content/uploads/11-edit-action-button.png\" alt=\"Activate your Facebook bot on image\" class=\"wp-image-43770\" title=\"Activate your Facebook bot on image\" srcset=\"https://www.tidio.com/wp-content/uploads/11-edit-action-button.png 1400w, https://www.tidio.com/wp-content/uploads/11-edit-action-button-700x510.png 700w, https://www.tidio.com/wp-content/uploads/11-edit-action-button-1200x874.png 1200w, https://www.tidio.com/wp-content/uploads/11-edit-action-button-768x560.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eSome businesses even run Facebook Ads with \u003cem\u003eSend message\u003c/em\u003e as their primary call-to-action buttons. Social networks are a great place for this type of ad campaign.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRead more:\u003c/strong\u003e Learn all you need to know about \u003ca href=\"https://www.tidio.com/blog/chatbot-for-business/\"\u003ebusiness chatbots\u003c/a\u003e and how to get the most out of them.\u003c/p\u003e\n\n\n\n\u003cp\u003eAnd what are some examples of effective chatbots on Facebook? Let’s have a look.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"bot-examples\"\u003eFacebook Messenger bot examples\u003c/h2\u003e\n\n\n\n\u003cp\u003eFacebook has more than \u003ca href=\"https://www.aljazeera.com/economy/2022/4/27/meta-soars-as-facebook-reports-better-than-expected-daily-users\"\u003e1.96 billion\u003c/a\u003e daily active users that you can reach via Messenger. These \u003ca href=\"https://www.tidio.com/blog/virtual-shopping-assistant/\"\u003evirtual shopping assistants\u003c/a\u003e help to answer questions, find products, or deliver notifications about new content.\u003c/p\u003e\n\n\n\n\u003cp\u003eFeel free to test drive a \u003ca href=\"https://www.messenger.com/login.php\"\u003edemo project prepared by Facebook\u003c/a\u003e.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eHere are some of the coolest marketing and support FB chatbot examples and use cases.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e1. LEGO bot\u003c/h3\u003e\n\n\n\n\u003cp\u003eOne of the most memorable virtual ecommerce assistants was developed by Lego. Ralph the giftbot was supposed to act as an interactive Lego catalog. It was launched before Christmas to help users pick the best gifts by answering a set of questions. The idea worked like a charm.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"LEGO | Imagination Engine\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/FoEgwWTHtsI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eAnd this is what the company’s representatives say about the project:\u003c/p\u003e\n\n\n\n\u003cblockquote class=\"blk-quote\"\u003e\n \u003cp class=\"blk-quote__text\"\u003eWe are continuously searching for new and fun ways to engage with our consumers and shoppers. Chatbots are increasingly being used by brands to engage in the digital space, and in turn to drive sales. The Lego Group is one of the first in the toy industry to embrace this concept.\u003c/p\u003e\n\n \u003ccite\u003e\n \u003cdiv\u003e\n \u003cp class=\"blk-quote__author-name\"\u003e\u003cstrong\u003eJames Poulter\u003c/strong\u003e\u003c/p\u003e\n \u003cp class=\"blk-quote__author-signature\"\u003eSenior Manager of Digital Consumer Engagement at Lego \u003c/p\u003e\n \u003c/div\u003e\n \u003c/cite\u003e\n \n \u003cimg loading=\"lazy\" decoding=\"async\" class=\"blk-quote__image\" src=\"https://www.tidio.com/wp-content/uploads/quote-dark.svg\" alt=\"\" width=\"32\" height=\"32\" /\u003e\n\n \u003c/blockquote\u003e\n\n\n\u003cp\u003eThe Facebook bot campaign was featured in the UK, US, Canada, France, Germany, and Poland. Currently, Ralph is “on vacation” but the company will certainly revisit conversational marketing campaigns using social media sooner or later.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e2. McDonald’s chatbot\u003c/h3\u003e\n\n\n\n\u003cp\u003eMcDonald’s designed a marketing campaign that incorporated a board game, discount codes, and FB Messenger bots. After scanning the board, you could chat with McBot and play a virtual game.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"868\" src=\"https://www.tidio.com/wp-content/uploads/5-mcdonald-bot-1.png\" alt=\"McDonald’s chatbot example\" class=\"wp-image-43763\" title=\"McDonald’s chatbot example\" srcset=\"https://www.tidio.com/wp-content/uploads/5-mcdonald-bot-1.png 1400w, https://www.tidio.com/wp-content/uploads/5-mcdonald-bot-1-700x434.png 700w, https://www.tidio.com/wp-content/uploads/5-mcdonald-bot-1-1200x744.png 1200w, https://www.tidio.com/wp-content/uploads/5-mcdonald-bot-1-768x476.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eAfter completing certain tasks, customers could win discount coupons and other gifts. Over 175,000 people participated in the campaign during the first week.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e3. Coca-Cola chatbot\u003c/h3\u003e\n\n\n\n\u003cp\u003eIt might seem that soft drinks are not an interesting topic of conversation. Okay, to be honest, they’re not. Talking to a Coca-Cola bot is unlikely to be a life-changing experience. But the company’s local branches and profiles have repeatedly used FB Messenger chatbots as part of marketing campaigns.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003cdiv class=\"wp-block-embed__wrapper\"\u003e\n\u003ciframe loading=\"lazy\" title=\"Messenger Chatbot - Coca-Cola Switzerland\" width=\"500\" height=\"281\" src=\"https://www.youtube.com/embed/WTFOu6brJKI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen\u003e\u003c/iframe\u003e\n\u003c/div\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eThe example above comes from Coca-Cola Switzerland. A short conversation allows the company to collect \u003ca href=\"https://www.tidio.com/blog/customer-feedback/\"\u003ecustomer feedback\u003c/a\u003e, inform clients about a new product, and give coupon codes.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eIt would be extremely difficult to encourage people to complete the same tasks if they were presented as a survey or a form.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e4. The Guardian bot\u003c/h3\u003e\n\n\n\n\u003cp\u003eMedia outlets have fallen in love with instant messaging, too. The Guardian deployed a Facebook chatbot that can send you top stories and article recommendations. You just need to answer a sequence of questions to help it choose the right pieces.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1200\" src=\"https://www.tidio.com/wp-content/uploads/6-coca-cola-bot.png\" alt=\"The Guardian bot example\" class=\"wp-image-43766\" title=\"The Guardian bot example\" srcset=\"https://www.tidio.com/wp-content/uploads/6-coca-cola-bot.png 1400w, https://www.tidio.com/wp-content/uploads/6-coca-cola-bot-700x600.png 700w, https://www.tidio.com/wp-content/uploads/6-coca-cola-bot-1200x1029.png 1200w, https://www.tidio.com/wp-content/uploads/6-coca-cola-bot-768x658.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eYou can swipe between decision cards or change topic categories to find the most relevant articles.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003e5. Disney chatbot\u003c/h3\u003e\n\n\n\n\u003cp\u003eAt some point, Disney released a whole range of different interactive characters powered by artificial intelligence that you could chat with. They were available via Messenger chatbots and Kik, but if you want, you could even try SMS texting.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"836\" src=\"https://www.tidio.com/wp-content/uploads/7-disney-bot-1.png\" alt=\"Disney chatbot example\" class=\"wp-image-43765\" title=\"Disney chatbot example\" srcset=\"https://www.tidio.com/wp-content/uploads/7-disney-bot-1.png 1400w, https://www.tidio.com/wp-content/uploads/7-disney-bot-1-700x418.png 700w, https://www.tidio.com/wp-content/uploads/7-disney-bot-1-1200x717.png 1200w, https://www.tidio.com/wp-content/uploads/7-disney-bot-1-768x459.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eSome of the most popular were Miss Piggy from The Muppets and Judy Hopps from Zootopia. Customers exchanged millions of messages with those two characters alone.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eObviously, it’s difficult to directly measure how these interactions translate into sales. However, some solutions offer advanced tools for measuring your bot\u0026#8217;s performance.\u003c/p\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRead more: \u003c/strong\u003eDiscover how you can use \u003ca href=\"https://www.tidio.com/blog/chatbot-analytics/\"\u003echatbot analytics\u003c/a\u003e to measure your results.\u003c/p\u003e\n\n\n\n\u003cp\u003eSince now you know how to create a Facebook chatbot, it’s time to also check out some of the tips and best practices for a successful implementation of your virtual assistants.\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"best-practices\"\u003eDo’s and don’ts for a successful Facebook chatbot implementation\u003c/h2\u003e\n\n\n\n\u003cp\u003eImplementing a chatbot on Facebook can be a game-changer for your business, providing an efficient and effective way to engage with your customers. However, to ensure its success, you need to have a well-thought-out strategy in place. Here are some best practices that will help you with the implementation.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eDo: clearly define your objectives\u0026nbsp;\u003c/h3\u003e\n\n\n\n\u003cp\u003eBefore diving into the development of your chatbot, set the objectives you want to achieve. Are you looking to enhance customer service, generate leads, or provide product recommendations? Having a clear understanding of your goals will guide the design and functionality of your chatbot.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eDon’t: make the chatbot too sales-y\u003c/h3\u003e\n\n\n\n\u003cp\u003eYour FB chatbot shouldn’t be too promotional. At least not at first.\u003c/p\u003e\n\n\n\n\u003cp\u003eFirst, build trust and rapport with users by providing helpful information and resources before trying to directly sell them something. Move towards a sales pitch gradually after establishing value.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eDo: provide personalized experiences\u0026nbsp;\u003c/h3\u003e\n\n\n\n\u003cp\u003ePersonalization is the key to delivering exceptional \u003ca href=\"https://www.tidio.com/blog/customer-experience/\"\u003ecustomer experiences\u003c/a\u003e. Use data collected from previous interactions or customer profiles to provide tailored recommendations or solutions. By making customers feel heard and understood, you can build lasting relationships and drive conversions.\u003c/p\u003e\n\n\n\n\u003cp\u003eHere’s how Lidl helps people who aren’t wine experts choose the right wine to go with their meal. You can ask for recommendations of wines from specific countries, check which ones are in your planned price range, and what wine you should choose to pair tastefully with the dish.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1230\" src=\"https://www.tidio.com/wp-content/uploads/12-lidl-bot.png\" alt=\"lidl's facebook messanger example\" class=\"wp-image-43771\" title=\"lidl's facebook messanger example\" srcset=\"https://www.tidio.com/wp-content/uploads/12-lidl-bot.png 1400w, https://www.tidio.com/wp-content/uploads/12-lidl-bot-700x615.png 700w, https://www.tidio.com/wp-content/uploads/12-lidl-bot-1200x1054.png 1200w, https://www.tidio.com/wp-content/uploads/12-lidl-bot-768x675.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eDon’t: use too much complex jargon\u003c/h3\u003e\n\n\n\n\u003cp\u003eAlso, don’t assume users already have in-depth knowledge. Keep the chatbot\u0026#8217;s language simple, avoid using industry buzzwords, and clearly explain any concepts the average user may not understand. Meet users at their level.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eDo: keep it conversational\u003c/h3\u003e\n\n\n\n\u003cp\u003eOne of the key benefits of chatbots is their ability to simulate human conversations. Ensure that your chatbot\u0026#8217;s language is natural and conversational. Also, you should try, as often as possible, to use a friendly and relatable tone when communicating with your shoppers. Avoid sounding robotic or overly formal, as it may put off potential customers.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eDon’t: overwhelm users with too many on-screen options or buttons\u003c/h3\u003e\n\n\n\n\u003cp\u003eInstead, keep the chatbot\u0026#8217;s interface clean and intuitive. Limit options to only the most used functions, and make sure buttons and menus are clearly labeled.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eComplexity will drive users away.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eAlso, try to build in some ability for the chatbot to understand and respond to natural human language, even if imperfectly. Users will expect some conversational capabilities.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eDo: incorporate AI and NLP\u003c/h3\u003e\n\n\n\n\u003cp\u003eArtificial intelligence (AI) and natural language processing (NLP) technologies play a crucial role in enhancing the functionality of your chatbot. These technologies enable your bot to understand and interpret user queries accurately, leading to more personalized and effective responses.\u003c/p\u003e\n\n\n\n\u003cp\u003eOne of the most advanced chatbots emerged from a partnership between Messenger and American Express—the AMEX Messenger bot. It uses AI to keep customers informed of transactions, provide tips, and suggest other products.\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"1074\" src=\"https://www.tidio.com/wp-content/uploads/13-american-express-bot.png\" alt=\"AMEX Messenger bot\" class=\"wp-image-43772\" title=\"AMEX Messenger bot\" srcset=\"https://www.tidio.com/wp-content/uploads/13-american-express-bot.png 1400w, https://www.tidio.com/wp-content/uploads/13-american-express-bot-700x537.png 700w, https://www.tidio.com/wp-content/uploads/13-american-express-bot-1200x921.png 1200w, https://www.tidio.com/wp-content/uploads/13-american-express-bot-768x589.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eDon’t: launch the chatbot and abandon it\u003c/h3\u003e\n\n\n\n\u003cp\u003eYou should closely monitor performance, track key analytics, gather user feedback, and continuously refine the chatbot based on real-world usage. Plan for ongoing maintenance already while building your bots.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eDo: continuously monitor and improve\u0026nbsp;\u003c/h3\u003e\n\n\n\n\u003cp\u003eDeploying a chatbot is not a one-time task. It requires continuous monitoring and improvement. So, ensure that you analyze user feedback and track metrics to quickly identify areas for improvement. This will help you regularly update your chatbot\u0026#8217;s responses and functionalities to meet evolving customer expectations.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\"\u003eDon’t: spam people\u003c/h3\u003e\n\n\n\n\u003cp\u003eIf you want shoppers to communicate with you, don’t be pushy and don’t spam them with messages. A simple “Hello, how can I help you?” is enough to engage with visitors. If they want to chat with you, they will. If they don’t, then it’s best to just leave them be until they’re ready for a conversation.\u003c/p\u003e\n\n\n\n\u003cp\u003eSo, in short, implementing a successful Facebook chatbot software requires a comprehensive strategy that aligns with your business goals and meets the needs of your target audience. By defining clear objectives, personalizing experiences, leveraging AI and NLP, and continuously monitoring and improving, you can ensure a successful chatbot implementation that drives \u003ca href=\"https://www.tidio.com/blog/customer-satisfaction/\"\u003ecustomer satisfaction\u003c/a\u003e and business growth.\u003c/p\u003e\n\n\n\n\u003cp\u003eNow—\u003c/p\u003e\n\n\n\n\u003cp\u003eWhich platforms are best for building your Facebook Messenger AI chatbot?\u003c/p\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\" id=\"top-platforms\"\u003eBest Facebook chatbots\u003c/h2\u003e\n\n\n\n\u003cp\u003eThere are many options out there that you can add to your Messenger platform including free chatbots, bots for lead generations, \u003ca href=\"https://www.tidio.com/blog/sales-chatbot/\"\u003esales chatbots\u003c/a\u003e, and intelligent bots. But going through them all would be tiresome and time-consuming. So, we picked the three best Facebook Messenger bots you should look at when choosing your provider.\u003c/p\u003e\n\n\n\n\u003cp\u003eHere’s a table for a quick comparison of the platforms offering the best chatbot for Facebook:\u003c/p\u003e\n\n\n\n\u003cfigure class=\"wp-block-table table\"\u003e\u003ctable class=\"has-fixed-layout\"\u003e\u003cthead\u003e\u003ctr\u003e\u003cth\u003ePlatform\u003c/th\u003e\u003cth\u003eRating\u0026nbsp;\u003c/th\u003e\u003cth\u003eFree plan/trial\u003c/th\u003e\u003cth\u003eBest for\u003c/th\u003e\u003c/tr\u003e\u003c/thead\u003e\u003ctbody\u003e\u003ctr\u003e\u003ctd\u003e\u003ca href=\"#tidio\"\u003eTidio\u003c/a\u003e\u003c/td\u003e\u003ctd\u003e4.7/5 ⭐️\u003c/td\u003e\u003ctd\u003e✅\u003c/td\u003e\u003ctd\u003eAutomations\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003ca href=\"#chatfuel\"\u003eChatfuel\u003c/a\u003e\u003c/td\u003e\u003ctd\u003e4.5/5 ⭐️\u003c/td\u003e\u003ctd\u003e7-day trial\u003c/td\u003e\u003ctd\u003eEasy onboarding\u003c/td\u003e\u003c/tr\u003e\u003ctr\u003e\u003ctd\u003e\u003ca href=\"#customersai\"\u003eCustomers.ai\u003c/a\u003e\u003c/td\u003e\u003ctd\u003e4.8/5 ⭐️\u003c/td\u003e\u003ctd\u003e✅\u003c/td\u003e\u003ctd\u003eOmnichannel service\u003c/td\u003e\u003c/tr\u003e\u003c/tbody\u003e\u003c/table\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003eNow—\u003c/p\u003e\n\n\n\n\u003cp\u003eLet’s get some more details.\u003c/p\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"tidio\"\u003e1. \u003ca href=\"https://www.tidio.com/\"\u003eTidio\u003c/a\u003e\u003c/h3\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"776\" src=\"https://www.tidio.com/wp-content/uploads/14-tidio.png\" alt=\"tidio's facebook bot example\" class=\"wp-image-43760\" title=\"tidio's facebook bot example\" srcset=\"https://www.tidio.com/wp-content/uploads/14-tidio.png 1400w, https://www.tidio.com/wp-content/uploads/14-tidio-700x388.png 700w, https://www.tidio.com/wp-content/uploads/14-tidio-1200x665.png 1200w, https://www.tidio.com/wp-content/uploads/14-tidio-768x426.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRatings:\u003c/strong\u003e 4.7/5 ⭐️ (\u003ca href=\"https://www.g2.com/products/tidio/reviews\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e1,410+ reviews\u003c/a\u003e)\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eTidio offers an all-in-one customer experience platform that includes \u003ca href=\"https://www.tidio.com/blog/ai-chatbot/\"\u003eAI chatbots\u003c/a\u003e, Facebook bots, and a live chat feature. It provides a visual \u003ca href=\"https://www.tidio.com/blog/chatbot-builder/\"\u003ebot builder\u003c/a\u003e with a drag-and-drop interface for easy use as well as \u003ca href=\"https://www.tidio.com/blog/chatbot-template/\"\u003echatbot templates\u003c/a\u003e to make creating conversational AI even quicker. This chatbot for Facebook Messenger is a perfect solution if you’re looking to automate your support, answer FAQs on autopilot, use conversational marketing on your social media, and more.\u003c/p\u003e\n\n\n\n\u003cp\u003eBut we won’t be bragging about how great we are. You can check our reviews to see what users say about us and try our software for free. Then, you’ll be able to judge if we deserve this spot on the list.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading has-vivid-green-cyan-background-color has-background\"\u003eMain features:\u003c/h4\u003e\n\n\n\n\u003cul class=\"wp-block-list custom-list-style custom-list-pros\"\u003e\n\u003cli\u003eOver 16 different \u003ca href=\"https://www.tidio.com/blog/live-chat-triggers/\"\u003echat triggers\u003c/a\u003e for the bots\u003c/li\u003e\n\n\n\n\u003cli\u003eEasy integration with Facebook and Instagram\u003c/li\u003e\n\n\n\n\u003cli\u003eRobust tools for analytics and reporting dashboards\u003c/li\u003e\n\n\n\n\u003cli\u003e\u003ca href=\"https://www.tidio.com/blog/ticketing-system/\"\u003eTicketing system\u003c/a\u003e with marketing automation tools\u003c/li\u003e\n\n\n\n\u003cli\u003eMachine learning and NLP technology\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://www.tidio.com/pricing/customer-service/\"\u003ePricing:\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003e7-day free trial available\u003c/li\u003e\n\n\n\n\u003cli\u003eFree version available\u003c/li\u003e\n\n\n\n\u003cli\u003eStarter ($29/mo)\u003c/li\u003e\n\n\n\n\u003cli\u003eGrowth (starts at $59/mo)\u003c/li\u003e\n\n\n\n\u003cli\u003ePlus (starts at $749/mo)\u003c/li\u003e\n\n\n\n\u003cli\u003ePremium (starts at $2999/mo)\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"chatfuel\"\u003e2. \u003ca href=\"https://chatfuel.com/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eChatfuel\u003c/a\u003e\u003c/h3\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"792\" src=\"https://www.tidio.com/wp-content/uploads/15-chatfuel.png\" alt=\"chatfueal's facebook bot example\" class=\"wp-image-43757\" title=\"chatfueal's facebook bot example\" srcset=\"https://www.tidio.com/wp-content/uploads/15-chatfuel.png 1400w, https://www.tidio.com/wp-content/uploads/15-chatfuel-700x396.png 700w, https://www.tidio.com/wp-content/uploads/15-chatfuel-1200x679.png 1200w, https://www.tidio.com/wp-content/uploads/15-chatfuel-768x434.png 768w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRatings:\u003c/strong\u003e 4.5/5⭐️ (\u003ca href=\"https://www.g2.com/products/chatfuel/reviews\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e40+ reviews\u003c/a\u003e)\u003c/p\u003e\n\n\n\n\u003cp\u003eThis chatbot for Messenger and Instagram is easy to use with extensive documentation, tutorials, and step-by-step guides on building your bots. It offers a simple interface with content blocks for a fast and easy setup. Chatfuel also provides good analytics reports, so you can track your chatbots’ performance and measure results.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading has-vivid-green-cyan-background-color has-background\"\u003eMain features:\u003c/h4\u003e\n\n\n\n\u003cul class=\"wp-block-list custom-list-style custom-list-pros\"\u003e\n\u003cli\u003eEasy onboarding process\u003c/li\u003e\n\n\n\n\u003cli\u003eTemplates for a variety of industries\u003c/li\u003e\n\n\n\n\u003cli\u003eHighly customizable\u003c/li\u003e\n\n\n\n\u003cli\u003eAutomated notifications\u003c/li\u003e\n\n\n\n\u003cli\u003eUp-selling and cross-selling\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://chatfuel.com/pricing-main\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eFree 7-day trial available\u003c/li\u003e\n\n\n\n\u003cli\u003eEntrepreneur (from $14.99/mo)\u003c/li\u003e\n\n\n\n\u003cli\u003eStartup (from $24.99/mo)\u003c/li\u003e\n\n\n\n\u003cli\u003eSmall Business (from $59.99/mo)\u003c/li\u003e\n\n\n\n\u003cli\u003eGrowing Business (from $119.99/mo)\u003c/li\u003e\n\n\n\n\u003cli\u003eEnterprise → contact sales team\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003ch3 class=\"wp-block-heading\" id=\"customersai\"\u003e3. \u003ca href=\"https://customers.ai/\" target=\"_blank\" rel=\"noreferrer noopener\"\u003eCustomers.ai\u003c/a\u003e\u003c/h3\u003e\n\n\n\n\u003cfigure class=\"wp-block-image size-full\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"806\" src=\"https://www.tidio.com/wp-content/uploads/16-mobile-monkey-1.png\" alt=\"customer.ai's facebook bot example\" class=\"wp-image-43759\" title=\"customer.ai's facebook bot example\" srcset=\"https://www.tidio.com/wp-content/uploads/16-mobile-monkey-1.png 1200w, https://www.tidio.com/wp-content/uploads/16-mobile-monkey-1-700x470.png 700w, https://www.tidio.com/wp-content/uploads/16-mobile-monkey-1-768x516.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" /\u003e\u003c/figure\u003e\n\n\n\n\u003cp\u003e\u003cstrong\u003eRating: \u003c/strong\u003e4.8/5⭐️ (\u003ca href=\"https://www.g2.com/products/customers-ai/reviews\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e300+ reviews\u003c/a\u003e)\u003c/p\u003e\n\n\n\n\u003cp\u003eCustomers.ai (formerly known as MobileMonkey) provides omnichannel software that lets you integrate Facebook, Instagram, \u003ca href=\"https://www.tidio.com/blog/web-chats/\"\u003ewebchats\u003c/a\u003e, and SMS messaging. This way, you can control all of your \u003ca href=\"https://www.tidio.com/blog/customer-communication/\"\u003ecustomer communication\u003c/a\u003e from a single platform. It also offers easy export of your existing contacts as well as tools for conducting drip campaigns and scheduling follow-up messages.\u003c/p\u003e\n\n\n\n\u003ch4 class=\"wp-block-heading has-vivid-green-cyan-background-color has-background\"\u003eMain features:\u003c/h4\u003e\n\n\n\n\u003cul class=\"wp-block-list custom-list-style custom-list-pros\"\u003e\n\u003cli\u003eEasy-to-use panel\u003c/li\u003e\n\n\n\n\u003cli\u003eCustom \u003ca href=\"https://www.tidio.com/blog/chatbot-scripts/\"\u003echatbot scripts\u0026nbsp;\u003c/a\u003e\u003c/li\u003e\n\n\n\n\u003cli\u003eMass text messaging\u003c/li\u003e\n\n\n\n\u003cli\u003eKeyword recognition\u003c/li\u003e\n\n\n\n\u003cli\u003eVisual chatbot builder\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003cp\u003e\u003ca href=\"https://customers.ai/pricing\" target=\"_blank\" rel=\"noreferrer noopener\"\u003e\u003cstrong\u003ePricing:\u003c/strong\u003e\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003cul class=\"wp-block-list\"\u003e\n\u003cli\u003eFree plan available\u003c/li\u003e\n\n\n\n\u003cli\u003eStarter ($199/mo)\u003c/li\u003e\n\n\n\n\u003cli\u003ePro (Starts at $499/mo)\u003c/li\u003e\n\n\n\n\u003cli\u003eEnterprise → contact sales team\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\u003ch2 class=\"wp-block-heading\"\u003eFacebook chatbot: summary\u003c/h2\u003e\n\n\n\n\u003cp\u003eChatbots are extremely popular and there are many third-party providers that allow you to set up all sorts of Messenger, WhatsApp, and Instagram automations.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eA Facebook chatbot is a computer program that automates your customer experience through social media channels. The main features you should look for include AI technology, integrations, and no-code builder. And the top benefits include quicker customer service, scalable support, and increased sales.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eThree of the best Facebook chatbots are Tidio, Chatfuel, and Customers.ai.\u0026nbsp;\u003c/p\u003e\n\n\n\n\u003cp\u003eAnd you can try FB bots for free. Are you ready?\u003c/p\u003e\n\n\n\u003cdiv class=\"blk-rebranded-cta__wrapper\"\u003e\n \u003cdiv class=\"blk-rebranded-cta blk-rebranded-cta-chatbots\"\u003e\n \u003cdiv class=\"body\"\u003e\n \u003cdiv class=\"content\"\u003e\n \u003cp\u003eStart building bots for Messenger now\u003c/p\u003e\n \u003c/div\u003e\n\n \u003cdiv class=\"blk-rebranded-cta__buttons\"\u003e\n \u003ca href=\"https://www.tidio.com/panel/register\"\n class=\"blk-rebranded-cta__button blk-rebranded-cta__button--primary blk-rebranded-cta__button--chatbots\"\n target=\"\"\n data-tracking-name=\"BOFU chatbots\"\u003e\n Start for free \u003c/a\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n \u003c/div\u003e\n\n \u003ca href=\"https://www.tidio.com/flows/\"\n class=\"blk-rebranded-cta__link blk-rebranded-cta__link--chatbots\"\n target=\"\"\n data-tracking-name=\"BOFU chatbots\"\u003e\n Learn more about chat flows \u003c/a\u003e\n \u003c/div\u003e","status":"publish","seo":{"breadcrumbs":[{"text":"Tidio","url":"https://www.tidio.com/"},{"text":"Chatbots","url":"https://www.tidio.com/blog/category/chatbots/"},{"text":"Facebook Chatbot: A Complete Guide for Your Business","url":"https://www.tidio.com/blog/facebook-chatbot/"}],"title":"Facebook Chatbot: A Definitive Guide for Businesses","metaDesc":"Discover what a Facebook chatbot is with the most successful examples. Learn how to set up your Messenger bot and strategies for effective implementation.","canonical":"https://www.tidio.com/blog/facebook-chatbot/","metaRobotsNoindex":"index","metaRobotsNofollow":"follow","opengraphAuthor":"","opengraphDescription":"Discover what a Facebook chatbot is with the most successful examples. 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