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href="https://estesmedia.com/is-gemini-better-than-chatgpt-4/">Is Gemini Better Than ChatGPT-4?</a></h1></div></div></div></div><div class="et_pb_bottom_inside_divider et-no-transition"></div></div><div class="et_pb_section et_pb_section_1_tb_body et_animated et_section_regular" ><div class="et_pb_row et_pb_row_1_tb_body et_pb_equal_columns et_pb_gutters2"><div class="et_pb_column et_pb_column_2_3 et_pb_column_1_tb_body et_pb_css_mix_blend_mode_passthrough"><div class="et_pb_module et_pb_text et_pb_text_1_tb_body estes-media-post-content-blog summary-posts et_pb_text_align_justified et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3>Summary</h3><ol><li style="list-style-type: none"><ol><li>Introduction</li><li>Understanding the Basics</li><li>Key Comparisons</li><li>Leveraging AI Tools for Marketing</li><li>Conclusion</li></ol></li></ol></div></div><div class="et_pb_module et_pb_text et_pb_text_2_tb_body estes-media-post-content-blog et_pb_text_align_justified et_pb_bg_layout_light"></div><div class="et_pb_with_border et_pb_module et_pb_post_content et_pb_post_content_0_tb_body estes-media-post-content-blog"><h2 id="2">1. Introduction</h2><p>In the rapidly evolving landscape of artificial intelligence, two notable contenders have emerged in the realm of conversational AI: <strong>Gemini</strong> and <strong>ChatGPT-4</strong>. Both have garnered significant attention for their advanced capabilities, but how do they compare, and is one truly better than the other? Let’s delve into the intricacies of these AI models to find out.</p><h2 id="1">2. Understanding the Basics</h2><p><strong><a href="https://openai.com/chatgpt/">ChatGPT-4</a></strong>, developed by OpenAI, is a continuation of the GPT (Generative Pre-trained Transformer) series. Known for its impressive natural language processing capabilities, ChatGPT-4 builds on the strengths of its predecessors with improved coherence, context understanding, and response generation. It’s designed to assist with a wide range of tasks, from answering questions and generating content to aiding in research and providing conversational support. <strong><a href="https://gemini.google.com/">Gemini</a></strong>, on the other hand, is a newer entrant in the AI space. Developed by a consortium of tech companies, Gemini aims to push the boundaries of conversational AI by integrating cutting-edge machine learning techniques with a focus on user customization and adaptability. Gemini’s developers emphasize its ability to learn and evolve with user interactions, making it a potentially more personalized AI assistant.</p><h2 id="2">3. Key Comparisons</h2><ol><li><strong>Language Understanding and Generation</strong> ChatGPT-4 has set a high bar for language understanding and generation. Its training on diverse datasets allows it to produce coherent and contextually relevant responses across a broad spectrum of topics. Users often praise its ability to maintain the flow of conversation and provide detailed explanations. While newer, Gemini has shown promising results in its language capabilities. It leverages a hybrid approach, combining traditional machine learning with neural network techniques to enhance its understanding. Early user feedback indicates that Gemini is highly adept at generating natural-sounding language, though it may still have some catching up to do compared to the established prowess of ChatGPT-4.</li><li><strong>Adaptability and Learning</strong> One of Gemini’s standout features is its adaptability. Designed to learn from user interactions, Gemini can tailor its responses based on individual preferences and usage patterns. This makes it a powerful tool for users seeking a more personalized AI experience. ChatGPT-4, while highly capable, operates on a more static learning model. It does not adapt to users in real-time, relying instead on its extensive pre-training to handle a variety of queries. This can be both a strength and a limitation, depending on the user’s needs.</li><li><strong>Customization and User Control</strong> Gemini shines in offering customization options. Users can adjust various parameters to fine-tune how the AI responds, making it a flexible tool for specific applications. This level of control is particularly beneficial for businesses and developers looking to integrate AI into their operations. ChatGPT-4 provides a more standardized experience. While it excels in delivering high-quality responses out of the box, it lacks the same degree of user control and customization that Gemini offers.</li><li><strong>Application and Use Cases</strong> ChatGPT-4 has been widely adopted across different sectors, from customer service to education and AI content marketing creation. Its versatility and reliability make it a go-to choice for many organizations and individuals. Gemini, with its emphasis on adaptability and customization, is carving out a niche in areas where personalized interaction is crucial. Industries such as healthcare, personalized education, and bespoke customer service are likely to benefit from Gemini’s capabilities.</li></ol><h2 id="3">4. Leveraging AI Tools for Marketing</h2><p>The integration of advanced AI tools like ChatGPT-4 and Gemini can revolutionize the way digital marketing agencies operate and deliver results. Here’s how digital marketers can harness these powerful AI tools for marketing to enhance their services:</p><ul><li><strong>Content Creation and Optimization</strong> ChatGPT-4 excels at generating high-quality, coherent content across various formats, including blog posts, social media updates, and email campaigns. Its ability to understand and produce contextually relevant text ensures that marketers can maintain a consistent and engaging brand voice. Gemini, with its customization features, allows marketers to tailor content more precisely to target audiences, enhancing personalization and engagement.</li><li><strong>Customer Engagement and Support</strong> Both ChatGPT-4 and Gemini can be deployed as virtual assistants to manage customer inquiries and provide support. ChatGPT-4’s extensive pre-training enables it to handle a wide range of questions efficiently, making it ideal for standard customer service tasks. Gemini, with its adaptability, can learn from customer interactions and refine its responses over time, providing a more personalized and responsive customer service experience.</li><li><strong>Data Analysis and Insights</strong> The best AI tools can significantly aid in data analysis by processing large volumes of information and extracting actionable insights. ChatGPT-4 can assist in interpreting marketing data, identifying trends, and generating reports that help marketers make informed decisions. Gemini’s ability to customize its responses allows for deeper insights tailored to specific business needs, providing a competitive edge in market analysis.</li><li><strong>SEO and Keyword Research</strong> ChatGPT-4’s proficiency in language processing makes it an excellent AI SEO tool and keyword research. It can generate relevant keywords, analyze search trends, and suggest content strategies that align with SEO best practices. Gemini can further refine these strategies by learning from ongoing performance data, optimizing SEO and content marketing for better search engine rankings over time.</li><li><strong>Personalized Marketing Campaigns</strong> Gemini’s strength in user customization makes it a valuable asset for creating personalized marketing campaigns. By analyzing user behavior and preferences, Gemini can help marketers design campaigns that resonate with individual audience segments, increasing engagement and conversion rates. ChatGPT-4 supports these efforts by generating tailored content that speaks directly to the needs and interests of different customer groups. Incorporating ChatGPT-4 and Gemini into digital marketing strategies can lead to more efficient operations, improved customer experiences, and better overall results. As these AI tools continue to evolve, digital marketers who leverage their capabilities will be well-positioned to stay ahead in the competitive landscape.</li></ul><h2 id="3">5. Conclusion</h2><p><strong>So, which is the best AI tool? Gemini or ChatGPT-4?</strong> The answer depends on what you’re looking for in an AI assistant. ChatGPT-4 remains a robust and reliable choice for a wide range of applications, thanks to its superior language processing and general versatility. Gemini, however, offers exciting prospects with its adaptability, customization, and potential for a more personalized user experience. Ultimately, the “better” option will vary based on specific needs and preferences. As both AI models continue to evolve, users can expect ongoing improvements and innovations that will further enhance their capabilities and applications. Whether you choose ChatGPT-4 or Gemini, the future of conversational AI looks promising and dynamic. If you need a <strong><a href="https://estesmedia.com/">digital marketing agency</a></strong> that can effectively utilize AI tools without compromising on quality, <strong><a href="https://meetings.hubspot.com/estesmedia/scoping-calls?__hstc=148532200.d16eb9720a9a105fadd23c8fc1729e40.1687908555562.1721079494734.1721164447487.276&__hssc=148532200.1.1721164447487&__hsfp=647795852&uuid=6f931e5d-d8ac-437d-8d39-e410f2adc206">contact Estes Media</a></strong>. 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We stay updated to boost targeted organic traffic.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_3_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Email Marketing</h5><div class="et_pb_toggle_content clearfix"><p>Emails are responsible for almost 1 in 4 sales. We develop campaigns with compelling content and imagery to engage your optimal audience.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_4_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Advertising</h5><div class="et_pb_toggle_content clearfix"><p>From Google to Facebook, we’ve fine-tuned our paid ad strategies that guarantee fair bids for relevant keywords at a lower CAC.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_5_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Content Creation</h5><div class="et_pb_toggle_content clearfix"><p>A strong brand identity sets your construction company apart from the competition. Our branding specialists will help you develop a memorable logo, cohesive visual identity, and a compelling brand story that resonates with your target audience and builds trust.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_6_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Social Media Management</h5><div class="et_pb_toggle_content clearfix"><p>Creative campaigns with deep research, custom imagery, and engaging copy that boosts engagement and visibility.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_7_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Public Relations</h5><div class="et_pb_toggle_content clearfix"><p>Ensuring that you are featured in the stories that will drive your brand forward across all Paid, Earned, Owned, and Shared Media is responsible for almost 1 in 4 sales. </p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_8_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Website Design and Development</h5><div class="et_pb_toggle_content clearfix"><p>Your website is the digital face of your construction business. Our talented designers and developers will create a visually stunning, user-friendly, and mobile-responsive website that showcases your services and helps convert visitors into loyal customers.</p></div></div></div><div class="et_pb_module et_pb_divider et_pb_divider_4_tb_body et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_7_tb_body et_pb_text_align_justified et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2 style="text-align: center;">About Estes Media</h2></div></div><div class="et_pb_module et_pb_image et_pb_image_0_tb_body"> <span class="et_pb_image_wrap "><img loading="lazy" fetchpriority="high" fetchpriority="high" decoding="async" width="300" height="300" src="https://estesmedia.com/wp-content/uploads/2023/09/Estes-Media-Digital-Marketing-Agency-Logo-Light.png" alt="Estes Media Digital Marketing Agency Logo Light" title="Estes Media Digital Marketing Agency Logo Light" srcset="https://estesmedia.com/wp-content/uploads/2023/09/Estes-Media-Digital-Marketing-Agency-Logo-Light.png 300w, https://estesmedia.com/wp-content/uploads/2023/09/Estes-Media-Digital-Marketing-Agency-Logo-Light-150x150.png 150w" sizes="(max-width: 300px) 100vw, 300px" class="wp-image-5880" /></span></div><div class="et_pb_module et_pb_text et_pb_text_8_tb_body et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3 style="text-align: center;"></h3><p style="text-align: center;">We’re growth partners who care about your business’ success. Increase your website traffic and generate better leads. Save yourself valuable time, money, and unnecessary stress</p></div></div><div class="et_pb_button_module_wrapper et_pb_button_1_tb_body_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_1_tb_body et_hover_enabled et_pb_bg_layout_dark" href="">learn more</a></div></div></div></div><div class="et_pb_section et_pb_section_2_tb_body et_pb_section_video et_pb_preload et_pb_section_parallax et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" ><div class="et_pb_top_inside_divider et-no-transition"></div> <span class="et_parallax_bg_wrap"><span class="et_parallax_bg" style="background-image: url(https://estesmedia.com/wp-content/uploads/2023/09/Shot_03_Black-BG.mp4);" ></span></span> <span class="et_pb_section_video_bg "><video loop="loop" autoplay playsinline muted > <source type="video/mp4" src="https://estesmedia.com/wp-content/uploads/2023/09/Shot_03_Black-BG.mp4" /></video> </span><div class="et_pb_row et_pb_row_2_tb_body et_pb_equal_columns et_pb_gutters2"><div class="et_pb_column et_pb_column_4_4 et_pb_column_3_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child et_pb_column_empty"></div></div><div class="et_pb_row et_pb_row_3_tb_body"><div class="et_pb_column et_pb_column_4_4 et_pb_column_4_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_9_tb_body et_pb_text_align_justified et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2 style="text-align: center;"><span style="color: #ffffff; font-family: Noto Sans Adlam;">Ready To Take Your Business <br />To New Heights?</span></h2><p><span style="color: #ffffff; font-family: Noto Sans Adlam;"></span></p><p><span style="color: #ffffff; font-family: Noto Sans Adlam;"></span></p><p><span style="color: #ffffff; font-family: Noto Sans Adlam;"></span></p></div></div><div class="et_pb_module et_pb_text et_pb_text_10_tb_body et_pb_text_align_justified et_pb_bg_layout_light"><div class="et_pb_text_inner"><h4 style="text-align: center;"><span style="color: #ffffff;">Get started now by scheduling a call<br />We’ll talk about your goals for your company</span></h4></div></div></div></div><div class="et_pb_row et_pb_row_4_tb_body et_pb_equal_columns et_pb_gutters2"><div class="et_pb_column et_pb_column_4_4 et_pb_column_5_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_button_module_wrapper et_pb_button_2_tb_body_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_2_tb_body et_hover_enabled et_pb_bg_layout_dark" href="https://estesmedia.com/schedule-a-free-consultation/">BOOK FREE CONSULTATION</a></div></div></div></div><div class="et_pb_section et_pb_section_3_tb_body et_pb_with_background et_section_regular" ><div class="et_pb_row et_pb_row_5_tb_body et_animated"><div class="et_pb_column et_pb_column_4_4 et_pb_column_6_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_11_tb_body et_pb_text_align_center et_pb_bg_layout_dark"><div class="et_pb_text_inner"><h3 style="text-align: center;"><span style="color: #000000;">related articles</span></h3></div></div><div class="et_pb_with_border et_pb_module et_pb_blog_0_tb_body et_pb_blog_grid_wrapper et_pb_bg_layout_light"><div class="et_pb_blog_grid clearfix "><div class="et_pb_ajax_pagination_container"><div class="et_pb_salvattore_content" data-columns><article id="post-13427" class="et_pb_post clearfix et_pb_blog_item_0_0 post-13427 post type-post status-publish format-standard has-post-thumbnail hentry category-ads-best-practices category-ai-best-practices category-construction-marketing category-content-creation-best-practices category-design-best-practices category-email-marketing category-pr-best-practices category-roofing-marketing category-seo-best-practices category-social-media-best-practices category-startups-marketing schema-blogposting"><div class="et_pb_image_container"><a href="https://estesmedia.com/estes-media-celebrating-8-years-of-growth/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://estesmedia.com/wp-content/uploads/2024/11/birthday-CAKE-EM-400x250.png" alt="Estes Media: Celebrating 8 Years of Growth" class="" srcset="https://estesmedia.com/wp-content/uploads/2024/11/birthday-CAKE-EM.png 479w, https://estesmedia.com/wp-content/uploads/2024/11/birthday-CAKE-EM-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" /></a></div><h4 class="entry-title"> <a href="https://estesmedia.com/estes-media-celebrating-8-years-of-growth/">Estes Media: Celebrating 8 Years of Growth</a></h4><div class="post-content"><div class="post-content-inner"><p>Celebrating eight years of innovative branding and growth, Estes Media empowers businesses with tailored digital solutions to thrive!</p></div><a href="https://estesmedia.com/estes-media-celebrating-8-years-of-growth/" class="more-link">read more</a></div></article><article id="post-13315" class="et_pb_post clearfix et_pb_blog_item_0_1 post-13315 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing category-roofing-marketing schema-blogposting"><div class="et_pb_image_container"><a href="https://estesmedia.com/roofing-marketing-how-to-generate-more-leads-with-email/" class="entry-featured-image-url"><img loading="lazy" decoding="async" src="https://estesmedia.com/wp-content/uploads/2024/11/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash-400x250.jpg" alt="Roofing Marketing: How to Generate More Leads with Email" class="" srcset="https://estesmedia.com/wp-content/uploads/2024/11/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash-scaled.jpg 479w, https://estesmedia.com/wp-content/uploads/2024/11/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash-400x250.jpg 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" /></a></div><h4 class="entry-title"> <a href="https://estesmedia.com/roofing-marketing-how-to-generate-more-leads-with-email/">Roofing Marketing: How to Generate More Leads with Email</a></h4><div class="post-content"><div class="post-content-inner"><p>Leverage expert email marketing strategies for roofers. 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sizes="(max-width:479px) 479px, 100vw " width="400" height="250" /></a></div><h4 class="entry-title"> <a href="https://estesmedia.com/the-psychology-of-rebranding-aligning-perception-with-reality/">The Psychology of Rebranding: Aligning Perception with Reality</a></h4><div class="post-content"><div class="post-content-inner"><p>Rebranding aligns your brand’s identity with customer expectations, fostering trust, loyalty, and emotional connections for…</p></div><a href="https://estesmedia.com/the-psychology-of-rebranding-aligning-perception-with-reality/" class="more-link">read more</a></div></article></div><div><div class="pagination clearfix"><div class="alignleft"><a href="https://estesmedia.com/is-gemini-better-than-chatgpt-4/page/2/?et_blog" >« Older Entries</a></div><div class="alignright"></div></div></div></div></div></div></div></div></div><div class="et_pb_section et_pb_section_4_tb_body et_pb_with_background et_section_regular et_pb_section--with-menu" ><div class="et_pb_row 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aria-hidden="true"></div></form></div></div> <button type="button" class="pum-close popmake-close" aria-label="Close"> × </button></div></div><div id='fb-pxl-ajax-code'></div><a id="pojo-a11y-skip-content" class="pojo-skip-link pojo-skip-content" tabindex="1" accesskey="s" href="#content">Skip to content</a><nav id="pojo-a11y-toolbar" class="pojo-a11y-toolbar-left pojo-a11y-" role="navigation"><div class="pojo-a11y-toolbar-toggle"> <a class="pojo-a11y-toolbar-link pojo-a11y-toolbar-toggle-link" href="javascript:void(0);" title="Accessibility Tools" role="button"> <span class="pojo-sr-only sr-only">Open toolbar</span> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 100 100" fill="currentColor" width="1em"><title>Accessibility Tools</title> <path d="M50 8.1c23.2 0 41.9 18.8 41.9 41.9 0 23.2-18.8 41.9-41.9 41.9C26.8 91.9 8.1 73.2 8.1 50S26.8 8.1 50 8.1M50 0C22.4 0 0 22.4 0 50s22.4 50 50 50 50-22.4 50-50S77.6 0 50 0zm0 11.3c-21.4 0-38.7 17.3-38.7 38.7S28.6 88.7 50 88.7 88.7 71.4 88.7 50 71.4 11.3 50 11.3zm0 8.9c4 0 7.3 3.2 7.3 7.3S54 34.7 50 34.7s-7.3-3.2-7.3-7.3 3.3-7.2 7.3-7.2zm23.7 19.7c-5.8 1.4-11.2 2.6-16.6 3.2.2 20.4 2.5 24.8 5 31.4.7 1.9-.2 4-2.1 4.7-1.9.7-4-.2-4.7-2.1-1.8-4.5-3.4-8.2-4.5-15.8h-2c-1 7.6-2.7 11.3-4.5 15.8-.7 1.9-2.8 2.8-4.7 2.1-1.9-.7-2.8-2.8-2.1-4.7 2.6-6.6 4.9-11 5-31.4-5.4-.6-10.8-1.8-16.6-3.2-1.7-.4-2.8-2.1-2.4-3.9.4-1.7 2.1-2.8 3.9-2.4 19.5 4.6 25.1 4.6 44.5 0 1.7-.4 3.5.7 3.9 2.4.7 1.8-.3 3.5-2.1 3.9z"/> </svg> </a></div><div class="pojo-a11y-toolbar-overlay"><div class="pojo-a11y-toolbar-inner"><p class="pojo-a11y-toolbar-title">Accessibility Tools</p><ul class="pojo-a11y-toolbar-items pojo-a11y-tools"><li class="pojo-a11y-toolbar-item"> <a href="#" class="pojo-a11y-toolbar-link pojo-a11y-btn-resize-font pojo-a11y-btn-resize-plus" data-action="resize-plus" data-action-group="resize" tabindex="-1" role="button"> <span class="pojo-a11y-toolbar-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1em" viewBox="0 0 448 448"><title>Increase Text</title><path fill="currentColor" d="M256 200v16c0 4.25-3.75 8-8 8h-56v56c0 4.25-3.75 8-8 8h-16c-4.25 0-8-3.75-8-8v-56h-56c-4.25 0-8-3.75-8-8v-16c0-4.25 3.75-8 8-8h56v-56c0-4.25 3.75-8 8-8h16c4.25 0 8 3.75 8 8v56h56c4.25 0 8 3.75 8 8zM288 208c0-61.75-50.25-112-112-112s-112 50.25-112 112 50.25 112 112 112 112-50.25 112-112zM416 416c0 17.75-14.25 32-32 32-8.5 0-16.75-3.5-22.5-9.5l-85.75-85.5c-29.25 20.25-64.25 31-99.75 31-97.25 0-176-78.75-176-176s78.75-176 176-176 176 78.75 176 176c0 35.5-10.75 70.5-31 99.75l85.75 85.75c5.75 5.75 9.25 14 9.25 22.5z"></path></svg></span><span class="pojo-a11y-toolbar-text">Increase Text</span> </a></li><li class="pojo-a11y-toolbar-item"> <a href="#" class="pojo-a11y-toolbar-link pojo-a11y-btn-resize-font pojo-a11y-btn-resize-minus" data-action="resize-minus" data-action-group="resize" tabindex="-1" role="button"> <span class="pojo-a11y-toolbar-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1em" viewBox="0 0 448 448"><title>Decrease Text</title><path fill="currentColor" d="M256 200v16c0 4.25-3.75 8-8 8h-144c-4.25 0-8-3.75-8-8v-16c0-4.25 3.75-8 8-8h144c4.25 0 8 3.75 8 8zM288 208c0-61.75-50.25-112-112-112s-112 50.25-112 112 50.25 112 112 112 112-50.25 112-112zM416 416c0 17.75-14.25 32-32 32-8.5 0-16.75-3.5-22.5-9.5l-85.75-85.5c-29.25 20.25-64.25 31-99.75 31-97.25 0-176-78.75-176-176s78.75-176 176-176 176 78.75 176 176c0 35.5-10.75 70.5-31 99.75l85.75 85.75c5.75 5.75 9.25 14 9.25 22.5z"></path></svg></span><span class="pojo-a11y-toolbar-text">Decrease Text</span> </a></li><li class="pojo-a11y-toolbar-item"> <a href="#" class="pojo-a11y-toolbar-link pojo-a11y-btn-background-group pojo-a11y-btn-grayscale" data-action="grayscale" data-action-group="schema" tabindex="-1" role="button"> <span class="pojo-a11y-toolbar-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1em" viewBox="0 0 448 448"><title>Grayscale</title><path fill="currentColor" d="M15.75 384h-15.75v-352h15.75v352zM31.5 383.75h-8v-351.75h8v351.75zM55 383.75h-7.75v-351.75h7.75v351.75zM94.25 383.75h-7.75v-351.75h7.75v351.75zM133.5 383.75h-15.5v-351.75h15.5v351.75zM165 383.75h-7.75v-351.75h7.75v351.75zM180.75 383.75h-7.75v-351.75h7.75v351.75zM196.5 383.75h-7.75v-351.75h7.75v351.75zM235.75 383.75h-15.75v-351.75h15.75v351.75zM275 383.75h-15.75v-351.75h15.75v351.75zM306.5 383.75h-15.75v-351.75h15.75v351.75zM338 383.75h-15.75v-351.75h15.75v351.75zM361.5 383.75h-15.75v-351.75h15.75v351.75zM408.75 383.75h-23.5v-351.75h23.5v351.75zM424.5 383.75h-8v-351.75h8v351.75zM448 384h-15.75v-352h15.75v352z"></path></svg></span><span class="pojo-a11y-toolbar-text">Grayscale</span> </a></li><li class="pojo-a11y-toolbar-item"> <a href="#" class="pojo-a11y-toolbar-link pojo-a11y-btn-background-group pojo-a11y-btn-high-contrast" data-action="high-contrast" data-action-group="schema" tabindex="-1" role="button"> <span class="pojo-a11y-toolbar-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1em" viewBox="0 0 448 448"><title>High Contrast</title><path fill="currentColor" d="M192 360v-272c-75 0-136 61-136 136s61 136 136 136zM384 224c0 106-86 192-192 192s-192-86-192-192 86-192 192-192 192 86 192 192z"></path></svg></span><span class="pojo-a11y-toolbar-text">High Contrast</span> </a></li><li class="pojo-a11y-toolbar-item"> <a href="#" class="pojo-a11y-toolbar-link pojo-a11y-btn-background-group pojo-a11y-btn-negative-contrast" data-action="negative-contrast" data-action-group="schema" tabindex="-1" role="button"><span class="pojo-a11y-toolbar-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1em" viewBox="0 0 448 448"><title>Negative Contrast</title><path fill="currentColor" d="M416 240c-23.75-36.75-56.25-68.25-95.25-88.25 10 17 15.25 36.5 15.25 56.25 0 61.75-50.25 112-112 112s-112-50.25-112-112c0-19.75 5.25-39.25 15.25-56.25-39 20-71.5 51.5-95.25 88.25 42.75 66 111.75 112 192 112s149.25-46 192-112zM236 144c0-6.5-5.5-12-12-12-41.75 0-76 34.25-76 76 0 6.5 5.5 12 12 12s12-5.5 12-12c0-28.5 23.5-52 52-52 6.5 0 12-5.5 12-12zM448 240c0 6.25-2 12-5 17.25-46 75.75-130.25 126.75-219 126.75s-173-51.25-219-126.75c-3-5.25-5-11-5-17.25s2-12 5-17.25c46-75.5 130.25-126.75 219-126.75s173 51.25 219 126.75c3 5.25 5 11 5 17.25z"></path></svg></span><span class="pojo-a11y-toolbar-text">Negative Contrast</span> </a></li><li class="pojo-a11y-toolbar-item"> <a href="#" class="pojo-a11y-toolbar-link pojo-a11y-btn-background-group pojo-a11y-btn-light-background" data-action="light-background" data-action-group="schema" tabindex="-1" role="button"> <span class="pojo-a11y-toolbar-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1em" viewBox="0 0 448 448"><title>Light Background</title><path fill="currentColor" d="M184 144c0 4.25-3.75 8-8 8s-8-3.75-8-8c0-17.25-26.75-24-40-24-4.25 0-8-3.75-8-8s3.75-8 8-8c23.25 0 56 12.25 56 40zM224 144c0-50-50.75-80-96-80s-96 30-96 80c0 16 6.5 32.75 17 45 4.75 5.5 10.25 10.75 15.25 16.5 17.75 21.25 32.75 46.25 35.25 74.5h57c2.5-28.25 17.5-53.25 35.25-74.5 5-5.75 10.5-11 15.25-16.5 10.5-12.25 17-29 17-45zM256 144c0 25.75-8.5 48-25.75 67s-40 45.75-42 72.5c7.25 4.25 11.75 12.25 11.75 20.5 0 6-2.25 11.75-6.25 16 4 4.25 6.25 10 6.25 16 0 8.25-4.25 15.75-11.25 20.25 2 3.5 3.25 7.75 3.25 11.75 0 16.25-12.75 24-27.25 24-6.5 14.5-21 24-36.75 24s-30.25-9.5-36.75-24c-14.5 0-27.25-7.75-27.25-24 0-4 1.25-8.25 3.25-11.75-7-4.5-11.25-12-11.25-20.25 0-6 2.25-11.75 6.25-16-4-4.25-6.25-10-6.25-16 0-8.25 4.5-16.25 11.75-20.5-2-26.75-24.75-53.5-42-72.5s-25.75-41.25-25.75-67c0-68 64.75-112 128-112s128 44 128 112z"></path></svg></span><span class="pojo-a11y-toolbar-text">Light Background</span> </a></li><li class="pojo-a11y-toolbar-item"> <a href="#" class="pojo-a11y-toolbar-link pojo-a11y-btn-links-underline" data-action="links-underline" data-action-group="toggle" tabindex="-1" role="button"> <span class="pojo-a11y-toolbar-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1em" viewBox="0 0 448 448"><title>Links Underline</title><path fill="currentColor" d="M364 304c0-6.5-2.5-12.5-7-17l-52-52c-4.5-4.5-10.75-7-17-7-7.25 0-13 2.75-18 8 8.25 8.25 18 15.25 18 28 0 13.25-10.75 24-24 24-12.75 0-19.75-9.75-28-18-5.25 5-8.25 10.75-8.25 18.25 0 6.25 2.5 12.5 7 17l51.5 51.75c4.5 4.5 10.75 6.75 17 6.75s12.5-2.25 17-6.5l36.75-36.5c4.5-4.5 7-10.5 7-16.75zM188.25 127.75c0-6.25-2.5-12.5-7-17l-51.5-51.75c-4.5-4.5-10.75-7-17-7s-12.5 2.5-17 6.75l-36.75 36.5c-4.5 4.5-7 10.5-7 16.75 0 6.5 2.5 12.5 7 17l52 52c4.5 4.5 10.75 6.75 17 6.75 7.25 0 13-2.5 18-7.75-8.25-8.25-18-15.25-18-28 0-13.25 10.75-24 24-24 12.75 0 19.75 9.75 28 18 5.25-5 8.25-10.75 8.25-18.25zM412 304c0 19-7.75 37.5-21.25 50.75l-36.75 36.5c-13.5 13.5-31.75 20.75-50.75 20.75-19.25 0-37.5-7.5-51-21.25l-51.5-51.75c-13.5-13.5-20.75-31.75-20.75-50.75 0-19.75 8-38.5 22-52.25l-22-22c-13.75 14-32.25 22-52 22-19 0-37.5-7.5-51-21l-52-52c-13.75-13.75-21-31.75-21-51 0-19 7.75-37.5 21.25-50.75l36.75-36.5c13.5-13.5 31.75-20.75 50.75-20.75 19.25 0 37.5 7.5 51 21.25l51.5 51.75c13.5 13.5 20.75 31.75 20.75 50.75 0 19.75-8 38.5-22 52.25l22 22c13.75-14 32.25-22 52-22 19 0 37.5 7.5 51 21l52 52c13.75 13.75 21 31.75 21 51z"></path></svg></span><span class="pojo-a11y-toolbar-text">Links Underline</span> </a></li><li class="pojo-a11y-toolbar-item"> <a href="#" class="pojo-a11y-toolbar-link pojo-a11y-btn-readable-font" data-action="readable-font" data-action-group="toggle" tabindex="-1" role="button"> <span class="pojo-a11y-toolbar-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1em" viewBox="0 0 448 448"><title>Readable Font</title><path fill="currentColor" d="M181.25 139.75l-42.5 112.5c24.75 0.25 49.5 1 74.25 1 4.75 0 9.5-0.25 14.25-0.5-13-38-28.25-76.75-46-113zM0 416l0.5-19.75c23.5-7.25 49-2.25 59.5-29.25l59.25-154 70-181h32c1 1.75 2 3.5 2.75 5.25l51.25 120c18.75 44.25 36 89 55 133 11.25 26 20 52.75 32.5 78.25 1.75 4 5.25 11.5 8.75 14.25 8.25 6.5 31.25 8 43 12.5 0.75 4.75 1.5 9.5 1.5 14.25 0 2.25-0.25 4.25-0.25 6.5-31.75 0-63.5-4-95.25-4-32.75 0-65.5 2.75-98.25 3.75 0-6.5 0.25-13 1-19.5l32.75-7c6.75-1.5 20-3.25 20-12.5 0-9-32.25-83.25-36.25-93.5l-112.5-0.5c-6.5 14.5-31.75 80-31.75 89.5 0 19.25 36.75 20 51 22 0.25 4.75 0.25 9.5 0.25 14.5 0 2.25-0.25 4.5-0.5 6.75-29 0-58.25-5-87.25-5-3.5 0-8.5 1.5-12 2-15.75 2.75-31.25 3.5-47 3.5z"></path></svg></span><span class="pojo-a11y-toolbar-text">Readable Font</span> </a></li><li class="pojo-a11y-toolbar-item"> <a href="#" class="pojo-a11y-toolbar-link pojo-a11y-btn-reset" data-action="reset" tabindex="-1" role="button"> <span class="pojo-a11y-toolbar-icon"><svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="1em" viewBox="0 0 448 448"><title>Reset</title><path fill="currentColor" d="M384 224c0 105.75-86.25 192-192 192-57.25 0-111.25-25.25-147.75-69.25-2.5-3.25-2.25-8 0.5-10.75l34.25-34.5c1.75-1.5 4-2.25 6.25-2.25 2.25 0.25 4.5 1.25 5.75 3 24.5 31.75 61.25 49.75 101 49.75 70.5 0 128-57.5 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