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class="mobile_menu_bar mobile_menu_bar_toggle"></span></div></div></div></div></header><div id="et-main-area"><div id="main-content"><div id="et-boc" class="et-boc"><div class="et-l et-l--body"><div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0_tb_body et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider" ><div class="et_pb_row et_pb_row_0_tb_body et_pb_equal_columns et_pb_gutters2"><div class="et_pb_column et_pb_column_4_4 et_pb_column_0_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_0_tb_body et_pb_text_align_center et_pb_bg_layout_dark"><div class="et_pb_text_inner"><h3 style="text-align: left;"><a href="/blog/">Estes Media blog</a></h3></div></div><div class="et_pb_module et_pb_heading et_pb_heading_0_tb_body et_pb_bg_layout_"><div class="et_pb_heading_container"><h1 class="et_pb_module_heading"><a href="https://estesmedia.com/the-psychology-of-rebranding-aligning-perception-with-reality/">The Psychology of Rebranding: Aligning Perception with Reality</a></h1></div></div></div></div><div class="et_pb_bottom_inside_divider et-no-transition"></div></div><div class="et_pb_section et_pb_section_1_tb_body et_animated et_section_regular" ><div class="et_pb_row et_pb_row_1_tb_body et_pb_equal_columns et_pb_gutters2"><div class="et_pb_column et_pb_column_2_3 et_pb_column_1_tb_body et_pb_css_mix_blend_mode_passthrough"><div class="et_pb_module et_pb_text et_pb_text_1_tb_body estes-media-post-content-blog summary-posts et_pb_text_align_justified et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3>Summary</h3><ol><li>Introduction</li><li>How Old Spice Shifted Psychological Biases and Became Relevant Again</li><li>When Should You Consider a Rebrand?</li><li>Preparing for a Comprehensive Rebrand</li><li>Why Rebranding Goes Beyond Design</li><li>Conclusion</li></ol></div></div><div class="et_pb_module et_pb_text et_pb_text_2_tb_body estes-media-post-content-blog et_pb_text_align_justified et_pb_bg_layout_light"></div><div class="et_pb_with_border et_pb_module et_pb_post_content et_pb_post_content_0_tb_body estes-media-post-content-blog"><h2 id="2">1. Introduction</h2><p>Rebranding goes beyond logos and color schemes; it’s about bridging the gap between what your customers expect and what they experience at every touchpoint with your brand.<strong> Your brand is not just what you say</strong>, it’s the stories your customers tell after interacting with your organization. Informed by psychological biases, including confirmation bias (interpreting new information based on existing beliefs) and status quo bias (favoring the familiar), <strong>customers form emotional connections that shape how they perceive your brand over time.</strong></p><p>Caterpillar and John Deere, among the most valuable construction brands, with brand values of <strong><a href="https://www.statista.com/statistics/570960/valuable-engineering-brands-worldwide/#:~:text=In%202023%2C%20the%20most%20valuable,and%20an%20AA%2B%20brand%20rating.">$8.1 billion and $7.3 billion</a></strong> respectively, demonstrate how <strong>strong brand alignment leads to success in industries</strong> where reliability and performance are paramount.</p><p>Top brands like Apple and Google maintain their position by consistently aligning their brand promise with customer expectations, building trust and loyalty. John Deers’ and Apple’s focus on design and innovation, for example, is more than just marketing, it delivers on what customers expect from the brand, contributing to<strong><a href="https://interbrand.com/best-global-brands/"> Apple’s $500+ billion brand</a></strong> value in 2024.</p><p><img loading="lazy" fetchpriority="high" fetchpriority="high" fetchpriority="high" fetchpriority="high" decoding="async" class="wp-image-13199 size-full aligncenter" src="https://estesmedia.com/wp-content/uploads/2024/10/Picture1.png" alt="Estes Media Blog Rebranding" width="301" height="453" srcset="https://estesmedia.com/wp-content/uploads/2024/10/Picture1.png 301w, https://estesmedia.com/wp-content/uploads/2024/10/Picture1-199x300.png 199w" sizes="(max-width: 301px) 100vw, 301px" /></p><p>Nothing Runs Like a Deere”, John Deer’s legendary slogan calls to mind the incredible reliability of their product line, and <strong>John Deere exemplifies the alignment between brand identity and customer perception.</strong> By focusing on agricultural and construction equipment, John Deere avoids diversification into unrelated markets, building trust and loyalty with customers through clear and consistent messaging. Neumeier emphasizes that brands like John Deere succeed by maintaining specialized brand identities, creating emotional connections that bridge the “brand gap” between how companies view themselves and how the public perceives them.</p><h2 id="2">2. How Old Spice Shifted Psychological Biases and Became Relevant Again</h2><p><img loading="lazy" decoding="async" class="aligncenter wp-image-13202 size-full" src="https://estesmedia.com/wp-content/uploads/2024/10/Picture2.png" alt="" width="390" height="543" srcset="https://estesmedia.com/wp-content/uploads/2024/10/Picture2.png 390w, https://estesmedia.com/wp-content/uploads/2024/10/Picture2-215x300.png 215w" sizes="(max-width: 390px) 100vw, 390px" /></p><p>For decades, <strong>Old Spice struggled</strong> with its image as <strong>an outdated brand associated with older men</strong>. Despite maintaining the same <strong>logo and visual identity</strong>, the brand couldn’t shake the stereotype that it was irrelevant to younger demographics. Even <strong>40-to 60-year-olds</strong> <strong>began seeing the product as outdated,</strong> leaving Old Spice with little appeal across age groups. This disconnect reflects <strong>status quo bias</strong>, where consumers tend to stick with familiar brands unless given a compelling reason to switch.</p><p><img loading="lazy" decoding="async" class="aligncenter wp-image-13203 size-full" src="https://estesmedia.com/wp-content/uploads/2024/10/Picture3.png" alt="" width="624" height="364" srcset="https://estesmedia.com/wp-content/uploads/2024/10/Picture3.png 624w, https://estesmedia.com/wp-content/uploads/2024/10/Picture3-480x280.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 624px, 100vw" /></p><p>In <strong>2010</strong>, Old Spice launched the now-famous <strong>“The Man Your Man Could Smell Like”</strong> campaign during the Super Bowl.<strong> Rather than redesigning</strong> its logo or packaging, the<strong> brand</strong> <strong>reframed itself through humor and satire</strong> to appeal to younger audiences. The ads featured celebrities like Isaiah Mustafa and employed quirky, rapid-fire humor, creating a new perception of Old Spice as <strong>playfully masculine</strong> and culturally relevant.</p><p>The campaign succeeded in shifting <strong>confirmation bias</strong>—consumers who had written off Old Spice as an “old man’s brand” suddenly saw it as cool and relatable. By tapping into cultural trends and <strong>rebranding its personality rather than its design</strong>, Old Spice cultivated new emotional connections with Millennials. The result? Sales skyrocketed by <strong>125%</strong> within a year.</p><h2 id="3">3. When Should You Consider a Rebrand?</h2><ul><li><strong>Market Shifts or New Competitors:</strong> Engaging in branding services can be necessary when new competitors challenge your space, there is a key event in culture or the news, or even if you need to shed a negative experience. For companies seeking guidance on brand development, check out our guide on <strong><a href="https://estesmedia.com/nailing-your-brand-development-key-steps-to-get-ahead/">Nailing Your Brand Development: Key Steps to Get Ahead</a></strong>.</li><li><strong>Expansion or Changes in Services: </strong>Mergers, acquisitions, or new product lines require unified messaging that reflects the entire brand experience. As you develop your brand identity, it’s worth exploring whether in-house teams could provide the creative consistency needed—learn more in our article <a href="https://estesmedia.com/why-you-deserve-to-work-with-in-house-design-teams/"><strong>Why You Deserve to Work with In-House Design Teams</strong></a>.</li><li><strong>Stagnant Growth or Customer Confusion: </strong>If customers struggle to understand your offerings or can’t differentiate you from competitors, it’s time to realign your identity. Clarity is crucial, and investing in high-quality branding can make all the difference. If you’re wondering how much branding services should cost, explore our pricing breakdown in <strong><a href="https://estesmedia.com/brand-design-services-how-much-should-you-pay-for-branding/">Brand Design Services: How Much Should You Pay for Branding</a></strong><a href="https://estesmedia.com/brand-design-services-how-much-should-you-pay-for-branding/" target="_blank" rel="noopener"><strong>?</strong></a></li><li><strong>Inconsistent Touchpoints Across Channels: </strong>When your website, customer service, and marketing convey inconsistent experiences, you risk losing customer trust. A rebrand ensures seamless experiences at every touchpoint. This helps drive engagement, conversions, and retention.</li></ul><h2 id="4">4. Preparing for a Comprehensive Rebrand</h2><ul><li><strong> Internal Stakeholder Interviews: </strong>Gather insights from leadership and employees to align the rebrand with business goals.</li><li><strong> Customer Experience Review:</strong> Interview customers and review their journey from brand awareness to post-purchase support.</li><li><strong> Evaluate Existing Brand Value:</strong> Use tools like <a href="https://interbrand.com/best-global-brands/"><strong>Interbrand’s Reports</strong></a> to assess how much equity your current brand holds.</li><li><strong> Audit Customer Touchpoints: </strong>Ensure that every interaction reflects consistent messaging and brand identity.</li><li><strong> Define Your New Brand Identity:</strong> Answer the three key questions: Who are you? What do you do? Why does it matter? These are essential steps for businesses looking to develop a competitive brand identity. For further guidance, check out our article on <strong><a href="https://estesmedia.com/nailing-your-brand-development-key-steps-to-get-ahead/">Nailing Your Brand Development</a>.</strong></li><li><strong> Implementation Strategy: </strong>Develop a roadmap for rolling out the rebrand across digital and physical channels.</li><li><strong> Monitor and Adapt: </strong>Gather feedback post-launch and use tools like <a href="https://www.semrush.com"><strong>Semrush</strong></a> to track brand perception.</li></ul><h2 id="4">5. Why Rebranding Goes Beyond Design</h2><p><img loading="lazy" loading="lazy" loading="lazy" loading="lazy" decoding="async" class="wp-image-13204 size-full aligncenter" src="https://estesmedia.com/wp-content/uploads/2024/10/Picture4.jpg" alt="Estes Media Blog Rebranding" width="624" height="471" srcset="https://estesmedia.com/wp-content/uploads/2024/10/Picture4.jpg 624w, https://estesmedia.com/wp-content/uploads/2024/10/Picture4-480x362.jpg 480w" sizes="auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 624px, 100vw" /></p><p><strong>“Your brand is what other people say about you when you’re not in the room.”</strong> — Jeff Bezos.</p><h2 id="4">6. Conclusion</h2><p><strong> </strong><strong>A rebrand is not just a cosmetic change;</strong> it’s about shaping perceptions, building trust, and creating meaningful connections.<strong> A successful rebrand aligns your visual identity, messaging, and customer experience, fostering stronger customer relationships and sustained growth</strong>.</p><p>If your brand no longer reflects who you are or what your customers expect, it’s time for a change. <strong>At Estes Media, we help organizations move beyond design to create meaningful, psychology-driven rebrands.</strong> Whether you’re repositioning against competitors, aligning internal changes with external perception, or solving customer confusion, a rebrand provides the opportunity to reset expectations and grow trust.</p></div></div><div class="et_pb_column et_pb_column_1_3 et_pb_column_2_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_3_tb_body et_pb_text_align_justified et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2 style="text-align: center;">Rank Higher, Better, Faster</h2></div></div><div class="et_pb_module et_pb_text et_pb_text_4_tb_body et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3 style="text-align: center;"></h3><p style="text-align: center;"><span style="color: #000000;">Get started now by scheduling a call! We’ll talk about your goals for your company</span></p></div></div><div class="et_pb_button_module_wrapper et_pb_button_0_tb_body_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_0_tb_body et_hover_enabled et_pb_bg_layout_dark" href="https://estesmedia.com/schedule-a-free-consultation/">BOOK FREE CONSULTATION</a></div><div class="et_pb_module et_pb_divider et_pb_divider_0_tb_body et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_divider et_pb_divider_1_tb_body et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_5_tb_body et_pb_text_align_justified et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2 style="text-align: center;">Search the Blog</h2></div></div><div class="et_pb_module et_pb_search et_pb_search_0_tb_body et_pb_text_align_left et_pb_bg_layout_light"><form role="search" method="get" class="et_pb_searchform" action="https://estesmedia.com/"><div> <label class="screen-reader-text" for="s">Search for:</label> <input type="text" name="s" placeholder="" class="et_pb_s" /> <input type="hidden" name="et_pb_searchform_submit" value="et_search_proccess" /> <input type="hidden" name="et_pb_include_posts" value="yes" /> <input type="hidden" name="et_pb_include_pages" value="yes" /> <input type="submit" value="Search" class="et_pb_searchsubmit"></div></form></div><div class="et_pb_module et_pb_divider et_pb_divider_2_tb_body et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_divider et_pb_divider_3_tb_body et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_6_tb_body et_pb_text_align_justified et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2 style="text-align: center;">Our Services</h2></div></div><div class="et_pb_module et_pb_accordion et_pb_accordion_0_tb_body"><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_0_tb_body et_pb_toggle_open"><h5 class="et_pb_toggle_title">Marketing Strategy</h5><div class="et_pb_toggle_content clearfix"><p>We want to be your marketing partners. Comprehensive consultation and strategy are provided at each step.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_1_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Branding</h5><div class="et_pb_toggle_content clearfix"><p>Let’s get people talking about your brand. We will help develop your story, logo, messaging and designs to keep your best foot forward.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_2_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">SEO Expertise</h5><div class="et_pb_toggle_content clearfix"><p>Cutting-edge strategies that help you rank higher and faster for relevant key terms. We stay updated to boost targeted organic traffic.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_3_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Email Marketing</h5><div class="et_pb_toggle_content clearfix"><p>Emails are responsible for almost 1 in 4 sales. We develop campaigns with compelling content and imagery to engage your optimal audience.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_4_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Advertising</h5><div class="et_pb_toggle_content clearfix"><p>From Google to Facebook, we’ve fine-tuned our paid ad strategies that guarantee fair bids for relevant keywords at a lower CAC.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_5_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Content Creation</h5><div class="et_pb_toggle_content clearfix"><p>A strong brand identity sets your construction company apart from the competition. Our branding specialists will help you develop a memorable logo, cohesive visual identity, and a compelling brand story that resonates with your target audience and builds trust.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_6_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Social Media Management</h5><div class="et_pb_toggle_content clearfix"><p>Creative campaigns with deep research, custom imagery, and engaging copy that boosts engagement and visibility.</p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_7_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Public Relations</h5><div class="et_pb_toggle_content clearfix"><p>Ensuring that you are featured in the stories that will drive your brand forward across all Paid, Earned, Owned, and Shared Media is responsible for almost 1 in 4 sales. </p></div></div><div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_8_tb_body et_pb_toggle_close"><h5 class="et_pb_toggle_title">Website Design and Development</h5><div class="et_pb_toggle_content clearfix"><p>Your website is the digital face of your construction business. Our talented designers and developers will create a visually stunning, user-friendly, and mobile-responsive website that showcases your services and helps convert visitors into loyal customers.</p></div></div></div><div class="et_pb_module et_pb_divider et_pb_divider_4_tb_body et_pb_divider_position_ et_pb_space"><div class="et_pb_divider_internal"></div></div><div class="et_pb_module et_pb_text et_pb_text_7_tb_body et_pb_text_align_justified et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2 style="text-align: center;">About Estes Media</h2></div></div><div class="et_pb_module et_pb_image et_pb_image_0_tb_body"> <span class="et_pb_image_wrap "><img loading="lazy" loading="lazy" decoding="async" width="300" height="300" src="https://estesmedia.com/wp-content/uploads/2023/09/Estes-Media-Digital-Marketing-Agency-Logo-Light.png" alt="Estes Media Digital Marketing Agency Logo Light" title="Estes Media Digital Marketing Agency Logo Light" srcset="https://estesmedia.com/wp-content/uploads/2023/09/Estes-Media-Digital-Marketing-Agency-Logo-Light.png 300w, https://estesmedia.com/wp-content/uploads/2023/09/Estes-Media-Digital-Marketing-Agency-Logo-Light-150x150.png 150w" sizes="(max-width: 300px) 100vw, 300px" class="wp-image-5880" /></span></div><div class="et_pb_module et_pb_text et_pb_text_8_tb_body et_pb_text_align_left et_pb_bg_layout_light"><div class="et_pb_text_inner"><h3 style="text-align: center;"></h3><p style="text-align: center;">We’re growth partners who care about your business’ success. Increase your website traffic and generate better leads. Save yourself valuable time, money, and unnecessary stress</p></div></div><div class="et_pb_button_module_wrapper et_pb_button_1_tb_body_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_1_tb_body et_hover_enabled et_pb_bg_layout_dark" href="">learn more</a></div></div></div></div><div class="et_pb_section et_pb_section_2_tb_body et_pb_section_video et_pb_preload et_pb_section_parallax et_pb_with_background et_section_regular section_has_divider et_pb_bottom_divider et_pb_top_divider" ><div class="et_pb_top_inside_divider et-no-transition"></div> <span class="et_parallax_bg_wrap"><span class="et_parallax_bg" style="background-image: url(https://estesmedia.com/wp-content/uploads/2023/09/Shot_03_Black-BG.mp4);" ></span></span> <span class="et_pb_section_video_bg "><video loop="loop" autoplay playsinline muted > <source type="video/mp4" src="https://estesmedia.com/wp-content/uploads/2023/09/Shot_03_Black-BG.mp4" /></video> </span><div class="et_pb_row et_pb_row_2_tb_body et_pb_equal_columns et_pb_gutters2"><div class="et_pb_column et_pb_column_4_4 et_pb_column_3_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child et_pb_column_empty"></div></div><div class="et_pb_row et_pb_row_3_tb_body"><div class="et_pb_column et_pb_column_4_4 et_pb_column_4_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_9_tb_body et_pb_text_align_justified et_pb_bg_layout_light"><div class="et_pb_text_inner"><h2 style="text-align: center;"><span style="color: #ffffff; font-family: Noto Sans Adlam;">Ready To Take Your Business <br />To New Heights?</span></h2><p><span style="color: #ffffff; font-family: Noto Sans Adlam;"></span></p><p><span style="color: #ffffff; font-family: Noto Sans Adlam;"></span></p><p><span style="color: #ffffff; font-family: Noto Sans Adlam;"></span></p></div></div><div class="et_pb_module et_pb_text et_pb_text_10_tb_body et_pb_text_align_justified et_pb_bg_layout_light"><div class="et_pb_text_inner"><h4 style="text-align: center;"><span style="color: #ffffff;">Get started now by scheduling a call<br />We’ll talk about your goals for your company</span></h4></div></div></div></div><div class="et_pb_row et_pb_row_4_tb_body et_pb_equal_columns et_pb_gutters2"><div class="et_pb_column et_pb_column_4_4 et_pb_column_5_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_button_module_wrapper et_pb_button_2_tb_body_wrapper et_pb_button_alignment_center et_pb_module "> <a class="et_pb_button et_pb_button_2_tb_body et_hover_enabled et_pb_bg_layout_dark" href="https://estesmedia.com/schedule-a-free-consultation/">BOOK FREE CONSULTATION</a></div></div></div></div><div class="et_pb_section et_pb_section_3_tb_body et_pb_with_background et_section_regular" ><div class="et_pb_row et_pb_row_5_tb_body et_animated"><div class="et_pb_column et_pb_column_4_4 et_pb_column_6_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"><div class="et_pb_module et_pb_text et_pb_text_11_tb_body et_pb_text_align_center et_pb_bg_layout_dark"><div class="et_pb_text_inner"><h3 style="text-align: center;"><span style="color: #000000;">related articles</span></h3></div></div><div class="et_pb_with_border et_pb_module et_pb_blog_0_tb_body et_pb_blog_grid_wrapper et_pb_bg_layout_light"><div class="et_pb_blog_grid clearfix "><div class="et_pb_ajax_pagination_container"><div class="et_pb_salvattore_content" data-columns><article id="post-13427" class="et_pb_post clearfix et_pb_blog_item_0_0 post-13427 post type-post status-publish format-standard has-post-thumbnail hentry category-ads-best-practices category-ai-best-practices category-construction-marketing category-content-creation-best-practices category-design-best-practices category-email-marketing category-pr-best-practices category-roofing-marketing category-seo-best-practices category-social-media-best-practices category-startups-marketing schema-blogposting"><div class="et_pb_image_container"><a href="https://estesmedia.com/estes-media-celebrating-8-years-of-growth/" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://estesmedia.com/wp-content/uploads/2024/11/birthday-CAKE-EM-400x250.png" alt="Estes Media: Celebrating 8 Years of Growth" class="" srcset="https://estesmedia.com/wp-content/uploads/2024/11/birthday-CAKE-EM.png 479w, https://estesmedia.com/wp-content/uploads/2024/11/birthday-CAKE-EM-400x250.png 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" /></a></div><h4 class="entry-title"> <a href="https://estesmedia.com/estes-media-celebrating-8-years-of-growth/">Estes Media: Celebrating 8 Years of Growth</a></h4><div class="post-content"><div class="post-content-inner"><p>Celebrating eight years of innovative branding and growth, Estes Media empowers businesses with tailored digital solutions to thrive!</p></div><a href="https://estesmedia.com/estes-media-celebrating-8-years-of-growth/" class="more-link">read more</a></div></article><article id="post-13315" class="et_pb_post clearfix et_pb_blog_item_0_1 post-13315 post type-post status-publish format-standard has-post-thumbnail hentry category-email-marketing category-roofing-marketing schema-blogposting"><div class="et_pb_image_container"><a href="https://estesmedia.com/roofing-marketing-how-to-generate-more-leads-with-email/" class="entry-featured-image-url"><img loading="lazy" loading="lazy" decoding="async" src="https://estesmedia.com/wp-content/uploads/2024/11/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash-400x250.jpg" alt="Roofing Marketing: How to Generate More Leads with Email" class="" srcset="https://estesmedia.com/wp-content/uploads/2024/11/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash-scaled.jpg 479w, https://estesmedia.com/wp-content/uploads/2024/11/stephen-phillips-hostreviews-co-uk-3Mhgvrk4tjM-unsplash-400x250.jpg 480w " sizes="(max-width:479px) 479px, 100vw " width="400" height="250" /></a></div><h4 class="entry-title"> <a href="https://estesmedia.com/roofing-marketing-how-to-generate-more-leads-with-email/">Roofing Marketing: How to Generate More Leads with Email</a></h4><div class="post-content"><div class="post-content-inner"><p>Leverage expert email marketing strategies for roofers. 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