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.mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-More_footnotes_needed plainlinks metadata ambox ambox-style ambox-More_footnotes_needed" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a4/Text_document_with_red_question_mark.svg/40px-Text_document_with_red_question_mark.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a4/Text_document_with_red_question_mark.svg/60px-Text_document_with_red_question_mark.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a4/Text_document_with_red_question_mark.svg/80px-Text_document_with_red_question_mark.svg.png 2x" data-file-width="48" data-file-height="48" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article includes a list of <a href="/wiki/Wikipedia:Citing_sources#General_references" title="Wikipedia:Citing sources">general references</a>, but <b>it lacks sufficient corresponding <a href="/wiki/Wikipedia:Citing_sources#Inline_citations" title="Wikipedia:Citing sources">inline citations</a></b>.<span class="hide-when-compact"> Please help to <a href="/wiki/Wikipedia:WikiProject_Reliability" title="Wikipedia:WikiProject Reliability">improve</a> this article by <a href="/wiki/Wikipedia:When_to_cite" title="Wikipedia:When to cite">introducing</a> more precise citations.</span> <span class="date-container"><i>(<span class="date">July 2010</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p><b>SurveyUSA</b> is a <a href="/wiki/Opinion_poll" title="Opinion poll">polling</a> firm in the <a href="/wiki/United_States" title="United States">United States</a>. It conducts <a href="/wiki/Market_research" title="Market research">market research</a> for <a href="/wiki/Corporations" class="mw-redirect" title="Corporations">corporations</a> and interest groups, but is best known for conducting opinion polls for various political offices and questions. SurveyUSA conducts these opinion polls under contract by over 50 <a href="/wiki/Television" title="Television">television</a> stations (who also use the SurveyUSA market research to fine-tune their newscasts for higher ratings). The difference between SurveyUSA and other telephone polling firms is twofold. First, SurveyUSA does not use live call center employees, but an automated system. Taped questions are asked of the respondent by a professional announcer (usually a local news anchor), and the respondent is invited to press a button on their <a href="/wiki/Touch_tone" class="mw-redirect" title="Touch tone">touch tone</a> <a href="/wiki/Telephone" title="Telephone">telephone</a> or record a message at a prompt designating their selection. Secondly, SurveyUSA uses more concise language, especially for ballot propositions, than competitors. This can lead to diverging results, such as for <a href="/wiki/California_Proposition_76" class="mw-redirect" title="California Proposition 76">California Proposition 76</a>, where one version of the SurveyUSA question with a one sentence description, polled significantly differently compared to another version with a three sentence description (which was similar to a version of the question used by other pollsters, which used a five or six sentence question).<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>SurveyUSA is owned by Hypotenuse, Inc., a privately held company in New Jersey. </p><p>As of March 2023, the polling analysis website <i><a href="/wiki/FiveThirtyEight" title="FiveThirtyEight">FiveThirtyEight</a></i>, led by statistician <a href="/wiki/Nate_Silver" title="Nate Silver">Nate Silver</a>, had 856 SurveyUSA polls in its database, and gave SurveyUSA an "A+" grade on the basis of its historical accuracy and <a href="/wiki/Methodology" title="Methodology">methodology</a>. <i>FiveThirtyEight</i> listed SurveyUSA as having a 89% accuracy rate in calling elections.<sup id="cite_ref-Silver_2-0" class="reference"><a href="#cite_note-Silver-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Methodology">Methodology</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=SurveyUSA&action=edit&section=1" title="Edit section: Methodology"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>SurveyUSA has historically relied on <a href="/wiki/Random_sampling" class="mw-redirect" title="Random sampling">random sampling</a> methods for its polling, but switched to include <a href="/wiki/Nonprobability_sampling" title="Nonprobability sampling">nonprobability sampling</a> methods as well in the 2010s.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-nytsample_4-0" class="reference"><a href="#cite_note-nytsample-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> SurveyUSA varies polling contact methods on a project-by-project basis, using both telephone and online surveys of respondents, including blends of methods for single polls. Telephone polls vary in usage of live and automated interviewers and implement quasirandom methods to select a respondent from a household. SurveyUSA obtains telephone sample data from data mining company <a href="/wiki/Aristotle,_Inc." title="Aristotle, Inc.">Aristotle, Inc.</a> and non-telephone samples from both Aristotle and marketing research company Federated Sample. It conducts phone surveys on both landlines and cell phones. Poll questions and answer options are sometimes presented in rotated orders to prevent <a href="/wiki/Response_bias" title="Response bias">order and recency bias</a>.<sup id="cite_ref-methods"_5-0" class="reference"><a href="#cite_note-methods"-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> </p><p>SurveyUSA states that it conducts minimal weighting on poll results. Its polls weight demographic variables using either voter files and <a href="/wiki/US_Census_Bureau" class="mw-redirect" title="US Census Bureau">US Census Bureau</a> figures, depending on the type of sample that was surveyed. Common characteristics that are weighted include gender, age, and race.<sup id="cite_ref-methods"_5-1" class="reference"><a href="#cite_note-methods"-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-nytsample_4-1" class="reference"><a href="#cite_note-nytsample-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=SurveyUSA&action=edit&section=2" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist 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a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.surveyusa.com/client/PollReportEmail.aspx?g=46e3e2ae-5307-45c6-978b-ae6e634d2121">"Results of SurveyUSA Election Poll #7362"</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Results+of+SurveyUSA+Election+Poll+%237362&rft_id=http%3A%2F%2Fwww.surveyusa.com%2Fclient%2FPollReportEmail.aspx%3Fg%3D46e3e2ae-5307-45c6-978b-ae6e634d2121&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASurveyUSA" class="Z3988"></span></span> </li> <li id="cite_note-Silver-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-Silver_2-0">^</a></b></span> <span class="reference-text"><a href="/wiki/Nate_Silver" title="Nate Silver">Nate Silver</a>, <a rel="nofollow" class="external text" href="https://projects.fivethirtyeight.com/pollster-ratings/">FiveThirtyEight's Pollster Ratings</a>, <i>FiveThirtyEight</i> (last accessed April 27, 2023).</span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://pulsenomics.com/wp-content/uploads/2018/08/Evolution_from_MOE_to_Credibility_Interval_SurveyUSA_121917.pdf">"The Evolution from Margin of Sampling Error to Credibility Interval"</a> <span class="cs1-format">(PDF)</span>. <i>SurveyUSA</i>. 19 December 2017.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=SurveyUSA&rft.atitle=The+Evolution+from+Margin+of+Sampling+Error+to+Credibility+Interval&rft.date=2017-12-19&rft_id=https%3A%2F%2Fpulsenomics.com%2Fwp-content%2Fuploads%2F2018%2F08%2FEvolution_from_MOE_to_Credibility_Interval_SurveyUSA_121917.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASurveyUSA" class="Z3988"></span></span> </li> <li id="cite_note-nytsample-4"><span class="mw-cite-backlink">^ <a href="#cite_ref-nytsample_4-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-nytsample_4-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nytimes.com/2014/10/15/upshot/two-polls-that-highlight-the-challenges-of-polling.html">"Two Polls That Highlight the Challenges of Polling"</a>. <i>The New York Times</i>. 14 October 2014.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+New+York+Times&rft.atitle=Two+Polls+That+Highlight+the+Challenges+of+Polling&rft.date=2014-10-14&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2014%2F10%2F15%2Fupshot%2Ftwo-polls-that-highlight-the-challenges-of-polling.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASurveyUSA" class="Z3988"></span></span> </li> <li id="cite_note-methods"-5"><span class="mw-cite-backlink">^ <a href="#cite_ref-methods"_5-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-methods"_5-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.surveyusa.net/methodology/">"Statement of Methodology"</a>. <i>SurveyUSA</i><span class="reference-accessdate">. Retrieved <span class="nowrap">29 September</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=SurveyUSA&rft.atitle=Statement+of+Methodology&rft_id=https%3A%2F%2Fwww.surveyusa.net%2Fmethodology%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASurveyUSA" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=SurveyUSA&action=edit&section=3" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="http://www.surveyusa.com/">SurveyUSA web site</a></li> <li><a rel="nofollow" class="external text" href="http://www.mysterypollster.com/main/2005/02/the_hotlines_su.html">SurveyUSA President Jay Leve interviewed by</a> The Hotline, <a href="/wiki/National_Journal" title="National Journal">National Journal</a>'s Daily Briefing on Politics</li> <li><a rel="nofollow" class="external text" href="http://poq.oxfordjournals.org/cgi/content/full/69/5/655?ijkey=z5sAQQb5cEln2oB&keytype=ref">Article</a> from <a href="/wiki/Public_Opinion_Quarterly" title="Public Opinion Quarterly">Public Opinion Quarterly</a> by Mark Blumenthal, author of the <a rel="nofollow" class="external text" href="http://www.mysterypollster.com">Mystery Pollster blog</a>, in which Blumenthal discusses advantages and disadvantages of the <a href="/wiki/Automated_surveys" class="mw-redirect" title="Automated surveys">automated survey</a> technology used in SurveyUSA's polls.</li></ul>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=SurveyUSA&oldid=1248542812">https://en.wikipedia.org/w/index.php?title=SurveyUSA&oldid=1248542812</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Category</a>: <ul><li><a href="/wiki/Category:Public_opinion_research_companies_in_the_United_States" title="Category:Public opinion research companies in the United States">Public opinion research companies in the United States</a></li></ul></div><div id="mw-hidden-catlinks" class="mw-hidden-catlinks mw-hidden-cats-hidden">Hidden categories: <ul><li><a href="/wiki/Category:Articles_with_short_description" title="Category:Articles with short description">Articles with short description</a></li><li><a href="/wiki/Category:Short_description_matches_Wikidata" title="Category:Short description matches Wikidata">Short description matches Wikidata</a></li><li><a href="/wiki/Category:Articles_lacking_in-text_citations_from_July_2010" title="Category:Articles lacking in-text citations from July 2010">Articles lacking in-text citations from July 2010</a></li><li><a href="/wiki/Category:All_articles_lacking_in-text_citations" title="Category:All articles lacking in-text citations">All articles lacking in-text citations</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 30 September 2024, at 02:59<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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