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LinkedLeter #38: New Features for LinkedIn Pages and Marketplaces for Freelancers – The Linked Blog
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/></span></div></div></div><!-- .breadcrumb-wrapper --> <div id="content" class="site-content"> <div class="container"> <div id="primary" class="content-area"> <header class="post-entry-header"> <span class="category" itemprop="about"><a href="https://thelinkedblog.com/category/linkedletter/" rel="category tag">LinkedLetter</a></span> <h1 class="entry-title">LinkedLeter #38: New Features for LinkedIn Pages and Marketplaces for Freelancers</h1> </header> <main id="main" class="site-main"> <article id="post-423" class="post-423 post type-post status-publish format-standard has-post-thumbnail hentry category-linkedletter tag-linkedin tag-linkedin-pages tag-linkedin-stories tag-marketplaces latest_post"> <div class="holder"> <div class="meta-info"> <div class="entry-meta"> <span class="byline" itemprop="author" itemscope itemtype="https://schema.org/Person">by <span itemprop="name"><a class="url fn n" href="https://thelinkedblog.com/author/teddierafailova/" itemprop="url">Tedy Rafailova</a></span></span><span class="posted-on"><a href="https://thelinkedblog.com/2021/linkedleter-38-new-features-for-linkedin-pages-and-marketplaces-for-freelancers-423/" rel="bookmark"><time class="entry-date published" datetime="2021-02-26T16:45:43+02:00" itemprop="datePublished">February 26, 2021</time><time class="updated" datetime="2021-02-26T16:53:51+02:00" itemprop="dateModified">February 26, 2021</time></a></span><span class="comments"><a href="https://thelinkedblog.com/2021/linkedleter-38-new-features-for-linkedin-pages-and-marketplaces-for-freelancers-423/#respond">Leave a Comment<span class="screen-reader-text"> on LinkedLeter #38: New Features for LinkedIn Pages and Marketplaces for Freelancers</span></a></span> </div> </div> <div class="post-content"> <div class="post-thumbnail"><img width="1303" height="650" src="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-article-covers-1-2.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-article-covers-1-2.png 1303w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-article-covers-1-2-300x150.png 300w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-article-covers-1-2-1024x511.png 1024w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-article-covers-1-2-768x383.png 768w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-article-covers-1-2-120x60.png 120w" sizes="(max-width: 1303px) 100vw, 1303px" data-attachment-id="432" data-permalink="https://thelinkedblog.com/2021/linkedleter-38-new-features-for-linkedin-pages-and-marketplaces-for-freelancers-423/linkedblog-article-covers-1-4/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-article-covers-1-2.png" data-orig-size="1303,650" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="LinkedBlog article covers (1)" data-image-description="" data-image-caption="" data-medium-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-article-covers-1-2-300x150.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-article-covers-1-2-1024x511.png" /></div> <div class="entry-content" itemprop="text"> <p>Every Friday we take time to share the latest and most important news and insights around the professional network in our weekly digest <strong>LinkedLetter</strong>. The 38th issue brings great news for LinkedIn Pages and hopes for a new service to help freelancers find more opportunities. But before you catch up with the latest news, read the first article from our new series<a rel="noreferrer noopener" href="https://thelinkedblog.com/2021/linkedin-for-newbies-what-to-post-when-you-are-new-on-linkedin-412/" target="_blank"> “LinkedIn for Newbies: What to Post When You Are New on LinkedIn”.</a></p> <p>The last couple of days have been a bit unlucky for the LinkedIn team, who had to deal with a <strong><a rel="noreferrer noopener" href="https://www.reuters.com/article/us-linkedin-outages-idUSKBN2AN28D" target="_blank">technical issue</a> across the platform</strong> that was causing certain functional requests to take longer or fail unexpectedly. Errors like this become instant news because of their rarity as LinkedIn continues to rank as <a rel="noreferrer noopener" href="https://www.emarketer.com/content/facebook-ranks-last-in-digital-trust-among-users" target="_blank">the most-trusted social media platform</a>. </p> <p>This minor difficulty did not stop LinkedIn’s team from <strong><a rel="noreferrer noopener" href="https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2021/strengthen-the-communities-that-matter-most-to-your-business-wit" target="_blank">introducing new features for LinkedIn Pages</a></strong> to help strengthen professional communities, “and make it easier than ever to foster connection with your employees, customers, partners and brand advocates”. </p> <div class="wp-block-image"><figure class="aligncenter size-large"><img decoding="async" width="1024" height="576" data-attachment-id="425" data-permalink="https://thelinkedblog.com/2021/linkedleter-38-new-features-for-linkedin-pages-and-marketplaces-for-freelancers-423/linkedblog-post-images-1-1-3/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-1-1.png" data-orig-size="1920,1080" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="LinkedBlog-Post-Images-1-1" data-image-description="" data-image-caption="" data-medium-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-1-1-300x169.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-1-1-1024x576.png" src="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-1-1-1024x576.png" alt="" class="wp-image-425" srcset="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-1-1-1024x576.png 1024w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-1-1-300x169.png 300w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-1-1-768x432.png 768w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-1-1-1536x864.png 1536w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-1-1-107x60.png 107w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-1-1-1320x743.png 1320w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-1-1.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div> <p><br>Adding these new tools for Pages will boost up the organic promotion and help employees connect with their company’s Pages easier. The first addition is a new “My Company” tab, which will include “Recommend” and “Content Suggestions” listings. This will enable businesses to facilitate direct sharing of relevant posts, and increase internal engagement among employees.</p> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"><p><br>“Page admins can now curate organic content through a new “Recommend” tool and suggest trending articles for employees to reshare through “Content Suggestions”. We’ve also added a new Analytics feature that allows you to measure the reach and impact of your employee advocacy program”, says LinkedIn. </p></blockquote> <p>You can find more tips on communication with current employees in our article <a href="https://thelinkedblog.com/2021/how-to-engage-your-employees-on-linkedin-371/" target="_blank" rel="noreferrer noopener">“How to Engage Your Employees on LinkedIn?”</a>. </p> <figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <div class="jetpack-video-wrapper"><iframe title="Introducing New Features on Pages - February 2021" width="1216" height="684" src="https://www.youtube.com/embed/pyfrhnbFvMA?start=13&feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div> </div></figure> <p><br>Lead Generation Forms will be integrated to Product Pages. This free tool will help drive more high-quality leads through pre-filled forms. “When a member clicks on one of your products, their LinkedIn profile information automatically populates an in-app form that they can submit instantly if they want to learn more about your product”, says LinkedIn.</p> <p>LinkedIn’s Product Pages enable businesses to create listings of products and services that they offer for display on their company page. This is not available to all LinkedIn Pages as only B2B software products are able to be listed at this stage – as in the case with Microsoft 👇</p> <div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" decoding="async" width="1024" height="576" data-attachment-id="424" data-permalink="https://thelinkedblog.com/2021/linkedleter-38-new-features-for-linkedin-pages-and-marketplaces-for-freelancers-423/linkedblog-post-images-4-3/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-4.png" data-orig-size="1920,1080" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="LinkedBlog-Post-Images-4" data-image-description="" data-image-caption="" data-medium-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-4-300x169.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-4-1024x576.png" src="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-4-1024x576.png" alt="" class="wp-image-424" srcset="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-4-1024x576.png 1024w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-4-300x169.png 300w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-4-768x432.png 768w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-4-1536x864.png 1536w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-4-107x60.png 107w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-4-1320x743.png 1320w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-4.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div> <p><br>LinkedIn also continues to enhance the role of Stories with a “swipe up” feature for all LinkedIn Pages. You can read more about the beneficial effect of LinkedIn stories in our article<a rel="noreferrer noopener" href="https://thelinkedblog.com/2020/5-ways-to-benefit-your-profile-or-brand-with-linkedin-stories-27/" target="_blank"> “5 Ways to Benefit Your Profile Or Brand With LinkedIn Stories”</a>.</p> <p><a rel="noreferrer noopener" href="https://fortune.com/2021/02/24/linkedin-marketplaces-freelancers-work-covid/" target="_blank"><strong>LinkedIn is working on a new service called Marketplaces</strong></a> that will enable businesses to find and hire freelancers. The new addition to the platform is supposed to launch in September with a focus in fields like design, marketing, and software development. Marketplaces is expected to replace <a rel="noreferrer noopener" href="https://business.linkedin.com/grow/profinder" target="_blank">ProFinder</a>, a longtime LinkedIn feature that lets users post jobs and hire freelancers.<br><br>LinkedIn has not officially announced details of this new project, but <a rel="noreferrer noopener" href="https://www.linkedin.com/in/matthewfaustman/" target="_blank">Matt Faustman</a>, Former CEO of UpCounsel – an online marketplace for legal services, is set to be leading the team developing Marketplaces.</p> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1024" height="576" data-attachment-id="426" data-permalink="https://thelinkedblog.com/2021/linkedleter-38-new-features-for-linkedin-pages-and-marketplaces-for-freelancers-423/linkedblog-post-images-2-1/" data-orig-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-2-1.png" data-orig-size="1920,1080" data-comments-opened="1" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="LinkedBlog-Post-Images-2-1" data-image-description="" data-image-caption="" data-medium-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-2-1-300x169.png" data-large-file="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-2-1-1024x576.png" src="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-2-1-1024x576.png" alt="" class="wp-image-426" srcset="https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-2-1-1024x576.png 1024w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-2-1-300x169.png 300w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-2-1-768x432.png 768w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-2-1-1536x864.png 1536w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-2-1-107x60.png 107w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-2-1-1320x743.png 1320w, https://thelinkedblog.com/wp-content/uploads/2021/02/LinkedBlog-Post-Images-2-1.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <p><em>The Linked Blog team is here to help you or your brand have the best possible LinkedIn presence, so feel free to contact us if you need help!</em></p> <p><em>See what we can do for you <a rel="noreferrer noopener" href="https://thelinkedblog.com/about/" target="_blank">here</a>.</em></p> <div class="sharedaddy sd-sharing-enabled"><div class="robots-nocontent sd-block sd-social sd-social-icon sd-sharing"><h3 class="sd-title">Share this:</h3><div class="sd-content"><ul><li class="share-linkedin"><a rel="nofollow noopener noreferrer" 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