A Case for Investing In Strategic Cosell GTM with Cloud Hyperscalers

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right-0 bottom-0 left-0 "> <img class="cover-img__image relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D5612AQGsA6xo7QT_iw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1675714165534?e=2147483647&v=beta&t=-e5Mjeo75s7TdMRdZr0ZbTH97RiJ08o5P9jdGQwou_c" fetchpriority="high" data-embed-id="cover-image" alt="A Case for Investing In Strategic Cosell GTM with Cloud Hyperscalers"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">A Case for Investing In Strategic Cosell GTM with Cloud Hyperscalers</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" 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text-color-text overflow-hidden "> Meylah </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Marketing Automation & Transformation | Cosell Marketing | Event Marketing | Main Street Digital Marketing </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Feb 6, 2023 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fcase-investing-strategic-cosell-gtm-cloud-hyperscalers-meylah%2F%3FtrackingId%3DopCUYD6RTjmVsjQPV8EICg%253D%253D&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Cloud hyperscalers are some of the most innovative and foundational companies out there, and the prospect of starting a partnership with one is an opportunity of a lifetime. It’s little wonder why — these partnerships let businesses leverage the brand power, technical resources, knowledgebase, and sales acumen of a time-tested enterprise.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>When it comes to go-to-market strategies, cloud hyperscaler partnerships are invaluable. Through association and collaboration, these partnerships bring massive amounts of awareness, interest, and loyalty to your business. Here’s how you can make the most out of this opportunity.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">Co-Innovation Supercharges Novelty</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Co-innovation is when two companies share their knowledge, resources, and technology to generate new ideas and discoveries. The power of co-innovation is that it opens up the limits on your business’ collective knowledge, letting your workforce internalize the external knowledge of others.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The result? Two skilled teams coming together to explore the cutting edge of their industry. Co-innovation, then, is an empowering way for businesses to generate innovative product ideas to take to market. It also has a profound effect on employees, who are broken out of their business-as-usual ruts and encouraged to learn new strategies, work with new methods, and collaborate with new teams.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">Co-Marketing Fuses Audiences</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Co-marketing is when two businesses come together to promote an offer they created together, such as a new service, product, or piece of content. By leveraging both companies’ skill sets and audiences, the product can lead to much higher sales and generate many more leads. These are fertile grounds to execute any go-to-market strategy. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>More than that, a co-marketing partnership will also strengthen the core business and give employees prospects for more leads, higher ROI, and less work to close better deals. These are long-lasting, holistic benefits.</span> </p> </div>  <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__before"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/what-gotomarket-strategy-gtm-kamla-al-kalbani"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQHl23cyKskcoQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1695191008033?e=2147483647&v=beta&t=hH9kDxqQr3AZ8RpqMNY5UbgBQNmgVAt3jS_mUbV9Jlc"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">What is Go_to_market strategy (GTM Strategy)</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> kamla Al Kalbani </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/what-paas-partnership-solution-jo%C3%A3o-bocas"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQEkUEmxlNkyNw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1681322581066?e=2147483647&v=beta&t=tV86RWT4db-Cfr72p9D-7DrsNQA2EKbwARl7SP4WO6g"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">What is PaaS – Partnership as a Solution ?</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> João Bocas </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/cancel-tactical-noise-introducing-gtm-playbooks-growth-mike-midgley-kotne"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHy1VKKRsXw4g/article-cover_image-shrink_600_2000/article-cover_image-shrink_600_2000/0/1727455975476?e=2147483647&v=beta&t=MyZmBml0HqKjrOHfJswgbhHWrajJ11q0iiZ_Jtv6zdc"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Cancel the Tactical Noise: Introducing GTM Playbooks…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Mike J Midgley </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 months ago </span> </div> </a>  </div> </div> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">Co-Branding Bolsters Credibility </span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Often confused with co-marketing, co-branding is when two brands leverage common ground to multiply their exposure to new segments in their industry, often by combining their services and products to make a more valuable one. Of course, co-branding partnerships run much deeper than new fused logos and exciting brand partnership announcements.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>After all, a successful co-branding partnership won’t just generate interest and share audiences — it will also share talent, putting your employees in conversation with others and in new environments. This is a refreshing and exciting way for them to expand their skill sets and spread their knowledge. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">Co-Selling Multiplies Sales</span> </h2> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Co-selling is a partnership in which two businesses join forces to share their customers, often by jointly creating a product or service and offering it to their respective leads and customers. As you can imagine, co-selling can overlap with other collaborative strategies, but at its essence, it focuses on conversion and closing deals.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>The case for co-selling for employees is a powerful one. By bringing together the experience and unique strengths of two teams, the co-selling environment is incredibly collaborative and offers many opportunities for personal development and enrichment.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h2 data-test-id="pulse-publishing-h1"> <span class="font-[700]">How to Assess Your Preparedness for Cosell GTM Strategies</span> </h2> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcloudcosellgtm%2Ecom%2F&urlhash=8WHU&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img alt="No alt text provided for this image" class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEwEpK8_2i9cw/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1675714370680?e=2147483647&v=beta&t=9AQKDRbB4J6c72MCQU2QlqXJ28q4fJJAt8o_2Yw7XU4">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>After decades of experience working with businesses, enterprises, and cloud hyperscalers, the Meylah team has created a simple-but-powerful six-step guide to co-selling and co-marketing readiness. Ready to get your </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fcloudcosellgtm%2Ecom%2F&urlhash=8WHU&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>free preparedness assessment</a></span><span class>? Once you’re finished, you can join a one-on-one discussion with one of our experts. 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