How to Formulate Your Colaunch Marketing Strategy Brief: A Guide for Industry Leaders

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</div> </div> <div class="core-section-container__content break-words"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/company/meylah" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Meylah </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQEGR_c4G65kQw/company-logo_100_100/company-logo_100_100/0/1634221175454/meylah_logo?e=2147483647&v=beta&t=ZwZV0QaQQlzLBXw48ElBBD_JXokMM9JRTnuQrhDaoHU" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Meylah"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Meylah </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> Marketing Automation & Transformation | Cosell Marketing | Event Marketing | Main Street Digital Marketing </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Sep 10, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhow-formulate-your-colaunch-marketing-strategy-brief-guide-industry-nwawc%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In today’s competitive landscape, crafting an effective colaunch marketing strategy with Microsoft can be a game-changer for your business. Developing a comprehensive strategy brief that aligns with your business goals and Microsoft's campaigns is crucial for success. This guide will walk you through the essential steps to formulate your colaunch marketing strategy brief and set the stage for a successful partnership.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Step 1: Define Your Business Goals and Vision</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Before diving into the specifics of your colaunch strategy, it’s essential to have a clear understanding of your business goals and vision. This clarity ensures that your marketing strategies align with your overarching objectives.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]"> Short-Term Goals: </span><span class>Identify your key objectives for the next 6 to 12 months. What do you aim to achieve through this colaunch? For mid-sized companies, this often includes market expansion, product launches, or increasing market share.</span></li> <li><span class="font-[700]">Long-Term Vision:</span><span class> Consider your long-term aspirations. How does this colaunch align with your overall business vision? This might involve transforming your company's digital presence or positioning your brand as an industry leader.</span></li> <li><span class="font-[700]">Desired Outcomes: </span><span class>Visualize the ideal state of your business post-colaunch. What does success look like for you?</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Step 2: Conduct a Market Analysis</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Understanding your market landscape is crucial for a targeted and effective colaunch strategy.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Target Audience:</span><span class> Identify the specific industries (technology, finance, healthcare, manufacturing, Cloud Solution, and SaaS) and company sizes (mid-sized companies with 50-500 employees) you want to reach.</span></li> <li><span class="font-[700]">Customer Pain Points:</span><span class> Analyze the challenges faced by decision-makers such as CEOs, CTOs, CIOs, Heads of Innovation, CMOs, Alliance Leaders, Partner Development Leaders, and CROs. Tailor your strategy to address these pain points, such as:</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Competitive Landscape: </span><span class>Study your competitors and identify gaps that your colaunch can fill.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Step 3: Develop Your Cosell Partnership Strategy</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Formulate a clear and actionable cosell partnership strategy that outlines both the current state ("As-Is") and the future state ("To-Be").</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">As-Is State:</span><span class> Evaluate your existing partnership strategies. What are your strengths and weaknesses?</span></li> <li><span class="font-[700]">To-Be State:</span><span class> Define the desired state of your partnership strategy. What improvements and innovations do you aim to implement?</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>For additional insights, refer to our </span><span class="font-[700]"><a href="https://www.linkedin.com/pulse/how-audit-your-colaunch-campaign-marketing-system-microsoft-partnership-ithfc?trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>How to Audit Your Colaunch Campaign Marketing System for Microsoft Partnership</a></span><span class> and the </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Finstantly%2Egg%2F6zfH6d2agz9z%3Ftrk%3Darticle-ssr-frontend-pulse_little-text-block&urlhash=IZdo&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>How to Cosell with Microsoft Cheatsheet,</a></span><span class> which provide in-depth guidance on evaluating and enhancing your cosell strategies</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Step 4: Create a GTM Play</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>A comprehensive Go-To-Market (GTM) play is vital for a successful colaunch.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Research:</span><span class> Conduct thorough research to understand market trends, customer needs, and competitive positioning.</span></li> <li><span class="font-[700]">Plan Events:</span><span class> Organize events to engage your target audience and generate leads.</span></li> <li><span class="font-[700]">Engage Communities:</span><span class> Build and nurture communities around your product or service to foster loyalty and advocacy.</span></li> <li><span class="font-[700]">Develop Content:</span><span class> Create compelling content that resonates with your audience and drives engagement.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Step 5: Craft a Colaunch-Ready Promotion Plan</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Develop a detailed promotion plan that includes narratives, checklists, activity calendars, and investment plans.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Narrative:</span><span class> Craft a compelling story that highlights the value of your colaunch with Microsoft.</span></li> <li><span class="font-[700]">Launch Checklist: </span><span class>Prepare a comprehensive checklist to ensure all aspects of your launch are covered.</span></li> <li><span class="font-[700]">Activity Calendar:</span><span class> Develop a calendar outlining all promotional activities leading up to and following the launch.</span></li> <li><span class="font-[700]">Investment Plan:</span><span class> Allocate resources effectively to support your promotion efforts.</span></li> </ul> </span> </p> </div>  <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__before"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 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data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHvuHRC3k6bvQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1666823033013?e=2147483647&v=beta&t=3NF1Pz082W33n6M4on7jBmvwfj0emjmZNYt7aZtKmz0"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">8 Roles & Responsibilities of a Chief Marketing…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Maury Rogow, CEO </span> <span class="before:middot pt-0.5 inline-article-published-date"> 2 years ago </span> </div> </a>  </div> </div> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Step 6: Align with Microsoft’s Campaigns</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Ensure your colaunch strategy aligns seamlessly with Microsoft’s marketing campaigns.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Strategic Alignment:</span><span class> Identify which of Microsoft’s campaigns complement your goals and integrate them into your strategy.</span></li> <li><span class="font-[700]">Synchronized Messaging:</span><span class> Create a synchronized messaging document to ensure your communications are consistent and aligned with Microsoft’s.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>To deepen your understanding of effective alignment, explore our </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ebrighttalk%2Ecom%2Fwebcast%2F17285%2F597339%3Futm_source%3Dbrighttalk-portal%26utm_medium%3Dweb%26utm_campaign%3Dmy-channels-feed%26utm_content%3Dsubscribed-channels&urlhash=ci_j&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Webinars on co-marketing with Microsoft.</a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Step 7: Review and Finalize Your Strategy Brief</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Once you’ve developed the various components of your colaunch marketing strategy, review and refine them to ensure they are cohesive and actionable.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Stakeholder Review: </span><span class>Involve key stakeholders in the review process to gather valuable feedback and ensure alignment.</span></li> <li><span class="font-[700]">Final Adjustments: </span><span class>Make any necessary adjustments based on feedback and finalize your strategy brief.</span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>By following this guide, you'll be well on your way to formulating a powerful and executable colaunch marketing strategy with Microsoft. Don’t miss out on this opportunity to transform your cosell efforts and drive success for your business.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Call to Action</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Join Our Upcoming Webinar – </span><span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ebrighttalk%2Ecom%2Fwebcast%2F17285%2F623051%3Futm_source%3DMeylahCorporation%26utm_medium%3Dbrighttalk%26utm_campaign%3D623051&urlhash=7ihH&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>How to Create Colaunch Campaigns for Market Entry</a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In this webinar, we’ll delve deeper into creating colaunch webinars that drive lead generation and engagement. Don’t miss this opportunity to elevate your marketing efforts and achieve transformational results. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Sign up now! </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ebrighttalk%2Ecom%2Fwebcast%2F17285%2F623051%3Futm_source%3DMeylahCorporation%26utm_medium%3Dbrighttalk%26utm_campaign%3D623051&urlhash=7ihH&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>https://www.brighttalk.com/webcast/17285/623051?utm_source=MeylahCorporation&utm_medium=brighttalk&utm_campaign=623051</a></span><span class> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Ebrighttalk%2Ecom%2Fwebcast%2F17285%2F623051%3Futm_source%3DMeylahCorporation%26utm_medium%3Dbrighttalk%26utm_campaign%3D623051&urlhash=7ihH&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFvXTQmEy1vGQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1725991748533?e=2147483647&v=beta&t=y-SBoLtYcBx4JNRATwba8ZQu_8ZLzLE4wD8B4-qhFvU">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]"><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fmeylah%2Ecom%2F3daychallenge%2F&urlhash=mvOE&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Join Our 3-Day Cosell GTM Challenge for Microsoft Partners</a></span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Struggling to craft an effective colaunch marketing plan with Microsoft? Join our free, intensive 3-day challenge to accelerate your cosell efforts and successfully colaunch with Microsoft. Gain expert insights, a comprehensive GTM strategy, and a detailed colaunch plan, all in just 5 hours.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fmeylah%2Ecom%2F3daychallenge%2F&urlhash=mvOE&trk=article-ssr-frontend-pulse_publishing-image-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_publishing-image-block" data-tracking-will-navigate class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFYcFDtLE6nIg/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1724700389243?e=2147483647&v=beta&t=esY3U0JY3sFj6xKWiEViBBWDdBkNCzhHpBvhts2GQIE">  </figure> </a>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  </div>   </article> <div 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comment-with-action my-1.5"> <div> <a href="https://www.linkedin.com/in/dexter-hardy?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-image" data-tracking-will-navigate> <img class="inline-block relative rounded-[50%] w-4 h-4 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQGw2aI1iYhFlg/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1716209385428?e=2147483647&v=beta&t=izZ0OCGLMhz8QZYPxH1sL2ttPrZD2BMEUSLyP900Hhk" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Dexter Hardy"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://www.linkedin.com/in/dexter-hardy?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Dexter Hardy </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline"></p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 inline-block"> 2mo </span> <div class="ellipsis-menu absolute right-0 top-0 !mr-0.5 babybear:!-top-0.5" data-test-id="comment__ellipsis-menu" data-feed-action="show-comment-dropdown"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] 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alt="Christine Mulcahy"> </a> </div> <div class="w-full min-w-0"> <div class="comment__body ml-0.5 mb-1 pt-1 pr-1.5 pb-1 pl-1.5 rounded-[8px] rounded-tl-none relative"> <div class="comment__header flex flex-col"> <a class="text-sm link-styled no-underline leading-open comment__author truncate pr-6" href="https://www.linkedin.com/in/christinemulcahy?trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_actor-name" data-tracking-will-navigate> Christine Mulcahy </a> <p class="!text-xs text-color-text-low-emphasis leading-[1.33333] mb-0.5 truncate comment__author-headline">App Inventor | Prompt Engineer | Future of Work Champion | Partner Channel Marketing Expert | Content Strategist | Digital Transformation Advocate | Co-founder and CEO at The Odigo Group</p> <span class="text-xs text-color-text-low-emphasis comment__duration-since absolute right-6 top-1 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decades!</p>  </div>   </div> <div class="comment__actions flex flex-row flex-wrap items-center ml-2" aria-label="Comment Controls"> <a href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhow-formulate-your-colaunch-marketing-strategy-brief-guide-industry-nwawc%3Ftrk%3Darticle-ssr-frontend-pulse_more-articles_related-content-card&trk=article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" class="comment__action inline-block font-sans text-xs text-color-text-low-emphasis cursor-pointer" data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_comments-action_comment_like" data-tracking-will-navigate> <div class="flex flex-row items-center "> <icon class="action-btn__icon w-2 mr-0.5" data-svg-class-name="action-btn__icon--svg" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/70k0g8kmgdfjjymflqqzipzxj"> </icon> <span class="action-btn__button-text inline-block align-baseline"> Like </span> </div> </a> <span 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data-tracking-control-name="article-ssr-frontend-pulse_x-social-details_feed-cta-banner-cta" data-tracking-will-navigate="true" class="feed-cta-banner__link link">sign in</a> </p> <section class="core-section-container my-3 stacked-articles">  <h2 class="core-section-container__title section-title"> More articles by Meylah </h2>  <div class="core-section-container__content break-words"> <div class="show-more-less">  <ul data-max-num-to-show="4" class="show-more-less__list show-more-less__list--hide-after-4" data-impression-id="article-ssr-frontend-pulse_show-more-less"> <li> <a href="https://www.linkedin.com/pulse/3-day-colaunch-gtm-challenge-recap-empowering-your-path-success-33e9c?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFPrw_-7KEMFQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1728934086424?e=2147483647&v=beta&t=wbsN7lzIrCzPXzZZQVDbRWdFWC-sFN0uIpRn18U7xxE" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 14, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> 3-Day Colaunch GTM Challenge Recap: Empowering Your Path to Success! </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> A massive THANK YOU to everyone who joined us for the 3-Day Colaunch GTM Challenge! We are grateful for everyone who… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="4 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="4" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 4 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </a> </li> <li> <a 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article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 7, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Announcing Speakers & Coaches For 3-Day Cosell GTM Challenge </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> We are thrilled to announce an incredible lineup of expert speakers and coaches who will guide you through the 3-Day… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="9 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="9" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 9 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code 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data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQEWYIo6usACWg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1728327223525?e=2147483647&v=beta&t=hWbLGja0Bc6voAfSmsGQZI5ELiSgvoE07rj5nkIqBJk" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Oct 7, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> How to Define and Secure Alignment for Your Colaunch Campaign Scorecard </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Effective colaunch campaigns require clear objectives, aligned goals, and measurable outcomes. 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So do colaunch campaigns. </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code>  </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/colaunch-campaigns-simplified-fast-track-guide-tech-executives-ywouc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" 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the power of co-launches with… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="14 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="14" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" 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text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Sep 16, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> How to Setup Your Colaunch Marketing System: A Comprehensive Guide </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> In today’s competitive landscape, partnering with hyperscalers like Microsoft can significantly accelerate your… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="7 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="7" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 7 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code 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Introducing 3-Day Cosell GTM Challenge to Supercharge Colaunch Marketing for Microsoft Partners </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Meylah is excited to announce the launch of its 3-Day Cosell GTM Challenge, designed specifically for Microsoft… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="22 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="22" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" 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