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border: 1px solid #bbb; padding: 8px 16px; display: inline-block; margin: 0 auto 18px auto; line-height: 100%; color: #999"><span style="border-right: 1px solid #999;">Thursday, November 14, 2024  </span>  11:45 a.m.–12:30 p.m. PT</div><h1 style="padding-top:0;margin-top:0;">From Concept to Enterprise-Wide Adoption: Scaling AI in Content Marketing</h1></div> </header>  <section> <div class="main-content" style="padding-top:0;"> <div class="container main-content-inner">  <div class="col-md-7"> <script> var socialLikesButtons = { linkedin: { counterUrl: 'http://www.linkedin.com/countserv/count/share?url={url}', counter: function(jsonUrl, deferred) { var options = socialLikesButtons.linkedin; if (!options._) { options._ = {}; if (!window.IN) window.IN = {Tags: {}}; window.IN.Tags.Share = { handleCount: function(params) { var jsonUrl = options.counterUrl.replace(/{url}/g, encodeURIComponent(params.url)); options._[jsonUrl].resolve(params.count); } }; } options._[jsonUrl] = deferred; $.getScript(jsonUrl) .fail(deferred.reject); }, popupUrl: 'http://www.linkedin.com/shareArticle?mini=false&url={url}&title={title}', popupWidth: 650, popupHeight: 500 } }; </script> <a href="november-2024/summit/agenda-at-a-glance" style="position:relative; top: -10px; font-size:18px; padding:3px 10px; min-width: 100px; height: auto;" class="button tertiary tiny"><i class="fa fa-arrow-left"></i> Back to Agenda</a> <div style="padding-bottom: 30px !important;font-size:18px;"> <p style="margin-bottom:0"><b>Looking forward to this session? Share it!</b></p> <div class="social-likes social-likes_flat" data-url="https://artificialintelligencesummit.com/november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/1145-a.m.1230-p.m.-pt" data-title="11:45 a.m.–12:30 p.m. PT" style="margin-bottom: 12px;"> <div class="facebook" title="Share link on Facebook">Facebook</div> <div class="linkedin" title="Share on LinkedIn">LinkedIn</div> <div class="twitter" data-via="https://artificialintelligencesummit.com/november-2024/summit/agenda-at-a-glance/live-virtual-summit-day-two/1145-a.m.1230-p.m.-pt" data-related="descdddd" title="Share link on Twitter">Twitter</div> </div> <p>In this session, you'll learn how to scale AI in content marketing: from initial concept to enterprise-wide adoption. Discover how teams can use AI to get to "good" faster, identify high priority use cases, scale by developing custom apps, building AI into the content lifecycle, developing success measures and more. You'll learn necessary steps for successful AI integration and the strategic decisions that drive AI initiatives within large enterprises.</p> <p><strong>Key Takeways:</strong></p> <ul> <li>How to identify and prioritize high-impact AI use cases that help increase productivity and augment creativity.</li> <li>Strategies for creating scalable, generative AI workflows that standardize content production across departments.</li> <li>Establish best practices for the systematic expansion of AI technologies within your organization to ensure cohesive growth and innovation.</li> </ul> </div> </div>  <div class="col-md-5 inner-overlap2"> <div style="padding:20px;"> <div style="clear:both;"> </div> <div class="row" style="margin-bottom:14px;padding-bottom:10px;"> <div class="col-sm-5" style="text-align: center;"> <a href="november-2024/speakers/speaker?speakerid=438" class="no-underline"> <img src="/assets/components/phpthumbof/cache/Headshot%202024%201.5012e2f66e4bcdc6ffba4bbb66a1a983.0cc72229acdce71721caf502ecac8d75.jpg" alt="Annemaria Nicholson" class="" style="margin:0 5px 10px 0; border-radius: 14px;"></a> <img src="/assets/components/phpthumbof/cache/Salesforce.28491fca28d4d46cc509f08bebaa11b8.ea97db5cf07ba1518a5e350e241ea6f6.png" alt="Salesforce"> </div> <div class="col-sm-7"> <p> <a class="agenda-spkr-title" href="november-2024/speakers/speaker?speakerid=438"><strong>Annemaria Nicholson</strong></a><br> <span>Senior Manager, AI and Content Ops</span><br> <strong>Salesforce</strong> </p> <div style="clear:both;"></div> </div></div> </div> <div style="padding-top:20px;padding-left:10px;"> </div> </div></div> </div> </section>  <footer id="footer"> <div class="container"> <div class="row" style="max-width: 1000px; margin: 0 auto;"> <div class="col col-md-4" style="text-align: center;"> <img src="/assets/client_files/images/2023/footer-logo-plain.png" alt="Social Media Strategies Summit logo" style="width: 160px; height: auto; margin-bottom: 12px;"><br> <a href="https://www.linkedin.com/showcase/ai-for-marketers-summit/"><i style="color:#0f1991;" class="fab fa-linkedin" aria-hidden="true"></i></a> </div> <div class="col col-md-4"><h4>Other GSMI Events</h4> <ul> <li><a href="https://evchargingsummit.com">EV Charging Summit</a></li> <li><a href="https://talentacquisitionweek.com/">Talent Acquisition Week</a></li> <li><a href="https://socialmediastrategiessummit.com">Social Media Strategies Summit</a></li> <li style="list-style-type:none;"><a href="https://aiasummit.ai/">AI Agents Summit 2025</a></li></ul> </div> <div class="col col-md-4"> <h4>Contact Us</h4> <div>1501 India St. Suite 103-60<br> San Diego, CA 92101<br> Phone: 888-409-4418<br> <a href="/cdn-cgi/l/email-protection#472e2921280720342a2e3022256924282a"><span class="__cf_email__" data-cfemail="20494e464f6047534d495745420e434f4d">[email protected]</span></a> </div> </div> </div> </footer>  <section style="text-align:center;background:#f9f9f9;padding:20px;"> Copyright © 2025 by Global Strategic Management Institute | <a href="november-2024/terms-and-conditions">Terms and Conditions | Privacy Policy</a> | <a href="november-2024/code-of-conduct">Code of Conduct</a> </section> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script id="hs-script-loader" async defer src="//js.hs-scripts.com/3219216.js"></script>  <script type="text/javascript"> jQuery(document).ready(function ($) { var dcdomains = ['artificialintelligencesummit.com', 'unityeventsolutions.com']; var params = window.location.search.replace(/ +/g, '%20'); if (params.length > 0 && params[0] == '?') params = params.substring(1, params.length); var finalList = ''; if (params.length > 0) { var splitList = params.split('&'); var append = new Array(); for (var idx = 0; idx < splitList.length; idx++) { if (splitList[idx].indexOf('utm_') == 0) append.push(splitList[idx]); } finalList = append.join('&'); } if (finalList.length > 0) { var button = $('a[href]').each(function (i) { for (var idx = 0; idx < dcdomains.length; idx++) { var domain = dcdomains[idx]; var re = new RegExp('^http[s]?://[a-zA-Z.]{0,15}' + domain + '.*$'); if (this.href.indexOf('#') < 0) { if (re.test(this.href)) { if (this.href.indexOf('?') < 0) this.href = this.href + '?' + finalList; else this.href = this.href + '&' + finalList; } } } }); } }); </script>  <script type="text/javascript"> function showMenu(bnum) { $('.menu'+bnum).addClass('showmenu'); } </script> </body> </html>