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Microdata - HTML: HyperText Markup Language | MDN
<!doctype html><html lang="en-US" prefix="og: https://ogp.me/ns#"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><link rel="icon" href="https://developer.mozilla.org/favicon-48x48.bc390275e955dacb2e65.png"/><link rel="apple-touch-icon" href="https://developer.mozilla.org/apple-touch-icon.528534bba673c38049c2.png"/><meta name="theme-color" content="#ffffff"/><link rel="manifest" href="https://developer.mozilla.org/manifest.f42880861b394dd4dc9b.json"/><link rel="search" type="application/opensearchdescription+xml" href="/opensearch.xml" title="MDN Web Docs"/><title>Microdata - HTML: HyperText Markup Language | MDN</title><link rel="alternate" title="Microdata" href="https://developer.mozilla.org/en-US/docs/Web/HTML/Microdata" hrefLang="en"/><link rel="alternate" title="Microdatos" href="https://developer.mozilla.org/es/docs/Web/HTML/Microdata" hrefLang="es"/><link rel="alternate" title="Microdonnées" href="https://developer.mozilla.org/fr/docs/Web/HTML/Microdata" hrefLang="fr"/><link rel="alternate" title="マイクロデータ" href="https://developer.mozilla.org/ja/docs/Web/HTML/Microdata" hrefLang="ja"/><link rel="alternate" title="微数据" href="https://developer.mozilla.org/zh-CN/docs/Web/HTML/Microdata" hrefLang="zh"/><link rel="alternate" title="Microdata" href="https://developer.mozilla.org/de/docs/Web/HTML/Microdata" hrefLang="de"/><link rel="preload" as="font" type="font/woff2" href="/static/media/Inter.var.c2fe3cb2b7c746f7966a.woff2" crossorigin=""/><link rel="alternate" type="application/rss+xml" title="MDN Blog RSS Feed" href="https://developer.mozilla.org/en-US/blog/rss.xml" hrefLang="en"/><meta name="robots" content="noindex, follow"/><meta name="description" content="Microdata ist Teil des WHATWG HTML-Standards und wird verwendet, um Metadaten in bestehende Inhalte auf Webseiten einzubetten. Suchmaschinen und Webcrawler können Microdata von einer Webseite extrahieren und verarbeiten und nutzen, um den Nutzern ein reichhaltigeres Browsing-Erlebnis zu bieten. Suchmaschinen profitieren enorm von direktem Zugriff auf diese strukturierten Daten, da dies ihnen ermöglicht, die Informationen auf Webseiten zu verstehen und Nutzern relevantere Ergebnisse zu liefern. Microdata verwendet ein unterstützendes Vokabular, um ein Objekt zu beschreiben und Name-Wert-Paare, um seinen Eigenschaften Werte zuzuweisen. Microdata ist ein Versuch, einen deklarativen Weg zur Annotation von HTML-Elementen mit maschinenlesbaren Tags bereitzustellen, als die ähnlichen Ansätze der Verwendung von RDFa und klassischen Mikroformaten."/><meta property="og:url" content="https://developer.mozilla.org/de/docs/Web/HTML/Microdata"/><meta property="og:title" content="Microdata - HTML: HyperText Markup Language | MDN"/><meta property="og:type" content="website"/><meta property="og:locale" content="de"/><meta property="og:description" content="Microdata ist Teil des WHATWG HTML-Standards und wird verwendet, um Metadaten in bestehende Inhalte auf Webseiten einzubetten. Suchmaschinen und Webcrawler können Microdata von einer Webseite extrahieren und verarbeiten und nutzen, um den Nutzern ein reichhaltigeres Browsing-Erlebnis zu bieten. Suchmaschinen profitieren enorm von direktem Zugriff auf diese strukturierten Daten, da dies ihnen ermöglicht, die Informationen auf Webseiten zu verstehen und Nutzern relevantere Ergebnisse zu liefern. Microdata verwendet ein unterstützendes Vokabular, um ein Objekt zu beschreiben und Name-Wert-Paare, um seinen Eigenschaften Werte zuzuweisen. 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Metadaten in HTML</a></li> <li><a href="/de/docs/Learn/HTML/Introduction_to_HTML/HTML_text_fundamentals">Grundlagen der HTML-Texte</a></li> <li><a href="/de/docs/Learn/HTML/Introduction_to_HTML/Creating_hyperlinks">Erstellen von Hyperlinks</a></li> <li><a href="/de/docs/Learn/HTML/Introduction_to_HTML/Advanced_text_formatting">Erweiterte Textformatierung</a></li> <li><a href="/de/docs/Learn/HTML/Introduction_to_HTML/Document_and_website_structure">Dokument- und Webseitenstruktur</a></li> <li><a href="/de/docs/Learn/HTML/Introduction_to_HTML/Debugging_HTML">Debugging von HTML</a></li> <li><a href="/de/docs/Learn/HTML/Introduction_to_HTML/Marking_up_a_letter">Aufgabe: Briefauszeichnung</a></li> <li><a href="/de/docs/Learn/HTML/Introduction_to_HTML/Structuring_a_page_of_content">Aufgabe: Strukturierung einer Inhaltsseite</a></li> </ol> </details> </li> <li class="toggle"> <details> <summary>Multimedia und Einbettung</summary> <ol> <li><a href="/de/docs/Learn/HTML/Multimedia_and_embedding">Übersicht zu Multimedia und Einbettung</a></li> <li><a href="/de/docs/Learn/HTML/Multimedia_and_embedding/Images_in_HTML">Bilder in HTML</a></li> <li><a href="/de/docs/Learn/HTML/Multimedia_and_embedding/Video_and_audio_content">Video- und Audioinhalte</a></li> <li><a href="/de/docs/Learn/HTML/Multimedia_and_embedding/Other_embedding_technologies">Von Object zu Iframe - andere Einbettungstechnologien</a></li> <li><a href="/de/docs/Learn/HTML/Multimedia_and_embedding/Adding_vector_graphics_to_the_Web">Hinzufügen von Vektorgrafiken zum Web</a></li> <li><a href="/de/docs/Learn/HTML/Multimedia_and_embedding/Responsive_images">Responsive Bilder</a></li> <li><a href="/de/docs/Learn/HTML/Multimedia_and_embedding/Mozilla_splash_page">Aufgabe: Mozilla-Startseite</a></li> </ol> </details> </li> <li class="toggle"> <details> <summary>HTML-Tabellen</summary> <ol> <li><a href="/de/docs/Learn/HTML/Tables">Übersicht zu HTML-Tabellen</a></li> <li><a href="/de/docs/Learn/HTML/Tables/Basics">Grundlagen der HTML-Tabellen</a></li> <li><a href="/de/docs/Learn/HTML/Tables/Advanced">Erweiterte Funktionen und Zugänglichkeit von HTML-Tabellen</a></li> <li><a href="/de/docs/Learn/HTML/Tables/Structuring_planet_data">Aufgabe: Strukturierung von Planetendaten</a></li> </ol> </details> </li> <li class="section"><a href="/de/docs/Web/HTML/Reference">Referenzen</a></li> <li class="toggle"> <details> <summary>HTML-Elemente</summary> <ol><li><a href="/de/docs/Web/HTML/Element/a"><code><a></code></a></li><li><a href="/de/docs/Web/HTML/Element/abbr"><code><abbr></code></a></li><li><a href="/de/docs/Web/HTML/Element/acronym"><code><acronym></code></a><abbr class="icon icon-deprecated" title="Veraltet. Nicht für neue Websites verwenden."> <span class="visually-hidden">Veraltet</span> </abbr></li><li><a href="/de/docs/Web/HTML/Element/address"><code><address></code></a></li><li><a href="/de/docs/Web/HTML/Element/area"><code><area></code></a></li><li><a href="/de/docs/Web/HTML/Element/article"><code><article></code></a></li><li><a href="/de/docs/Web/HTML/Element/aside"><code><aside></code></a></li><li><a href="/de/docs/Web/HTML/Element/audio"><code><audio></code></a></li><li><a href="/de/docs/Web/HTML/Element/b"><code><b></code></a></li><li><a href="/de/docs/Web/HTML/Element/base"><code><base></code></a></li><li><a href="/de/docs/Web/HTML/Element/bdi"><code><bdi></code></a></li><li><a href="/de/docs/Web/HTML/Element/bdo"><code><bdo></code></a></li><li><a href="/de/docs/Web/HTML/Element/big"><code><big></code></a><abbr class="icon icon-deprecated" title="Veraltet. Nicht für neue Websites verwenden."> <span class="visually-hidden">Veraltet</span> </abbr></li><li><a href="/de/docs/Web/HTML/Element/blockquote"><code><blockquote></code></a></li><li><a href="/de/docs/Web/HTML/Element/body"><code><body></code></a></li><li><a href="/de/docs/Web/HTML/Element/br"><code><br></code></a></li><li><a href="/de/docs/Web/HTML/Element/button"><code><button></code></a></li><li><a href="/de/docs/Web/HTML/Element/canvas"><code><canvas></code></a></li><li><a href="/de/docs/Web/HTML/Element/caption"><code><caption></code></a></li><li><a href="/de/docs/Web/HTML/Element/center"><code><center></code></a><abbr class="icon icon-deprecated" title="Veraltet. Nicht für neue Websites verwenden."> <span class="visually-hidden">Veraltet</span> </abbr></li><li><a href="/de/docs/Web/HTML/Element/cite"><code><cite></code></a></li><li><a href="/de/docs/Web/HTML/Element/code"><code><code></code></a></li><li><a href="/de/docs/Web/HTML/Element/col"><code><col></code></a></li><li><a href="/de/docs/Web/HTML/Element/colgroup"><code><colgroup></code></a></li><li><a href="/de/docs/Web/HTML/Element/data"><code><data></code></a></li><li><a href="/de/docs/Web/HTML/Element/datalist"><code><datalist></code></a></li><li><a href="/de/docs/Web/HTML/Element/dd"><code><dd></code></a></li><li><a href="/de/docs/Web/HTML/Element/del"><code><del></code></a></li><li><a href="/de/docs/Web/HTML/Element/details"><code><details></code></a></li><li><a href="/de/docs/Web/HTML/Element/dfn"><code><dfn></code></a></li><li><a href="/de/docs/Web/HTML/Element/dialog"><code><dialog></code></a></li><li><a href="/de/docs/Web/HTML/Element/dir"><code><dir></code></a><abbr class="icon icon-deprecated" title="Veraltet. 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Erwarten Sie, dass sich das Verhalten in Zukunft ändert."> <span class="visually-hidden">Experimentell</span> </abbr></li><li><a href="/de/docs/Web/HTML/Element/fieldset"><code><fieldset></code></a></li><li><a href="/de/docs/Web/HTML/Element/figcaption"><code><figcaption></code></a></li><li><a href="/de/docs/Web/HTML/Element/figure"><code><figure></code></a></li><li><a href="/de/docs/Web/HTML/Element/font"><code><font></code></a><abbr class="icon icon-deprecated" title="Veraltet. Nicht für neue Websites verwenden."> <span class="visually-hidden">Veraltet</span> </abbr></li><li><a href="/de/docs/Web/HTML/Element/footer"><code><footer></code></a></li><li><a href="/de/docs/Web/HTML/Element/form"><code><form></code></a></li><li><a href="/de/docs/Web/HTML/Element/frame"><code><frame></code></a><abbr class="icon icon-deprecated" title="Veraltet. 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Nicht für neue Websites verwenden."> <span class="visually-hidden">Veraltet</span> </abbr></li><li><a href="/de/docs/Web/HTML/Element/Heading_Elements"><code><h1></code></a></li><li><a href="/de/docs/Web/HTML/Element/head"><code><head></code></a></li><li><a href="/de/docs/Web/HTML/Element/header"><code><header></code></a></li><li><a href="/de/docs/Web/HTML/Element/hgroup"><code><hgroup></code></a></li><li><a href="/de/docs/Web/HTML/Element/hr"><code><hr></code></a></li><li><a href="/de/docs/Web/HTML/Element/html"><code><html></code></a></li><li><a href="/de/docs/Web/HTML/Element/i"><code><i></code></a></li><li><a href="/de/docs/Web/HTML/Element/iframe"><code><iframe></code></a></li><li><a href="/de/docs/Web/HTML/Element/img"><code><img></code></a></li><li><a href="/de/docs/Web/HTML/Element/input"><code><input></code></a></li><li><a href="/de/docs/Web/HTML/Element/ins"><code><ins></code></a></li><li><a href="/de/docs/Web/HTML/Element/kbd"><code><kbd></code></a></li><li><a href="/de/docs/Web/HTML/Element/label"><code><label></code></a></li><li><a href="/de/docs/Web/HTML/Element/legend"><code><legend></code></a></li><li><a href="/de/docs/Web/HTML/Element/li"><code><li></code></a></li><li><a href="/de/docs/Web/HTML/Element/link"><code><link></code></a></li><li><a href="/de/docs/Web/HTML/Element/main"><code><main></code></a></li><li><a href="/de/docs/Web/HTML/Element/map"><code><map></code></a></li><li><a href="/de/docs/Web/HTML/Element/mark"><code><mark></code></a></li><li><a href="/de/docs/Web/HTML/Element/marquee"><code><marquee></code></a><abbr class="icon icon-deprecated" title="Veraltet. 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Nicht für neue Websites verwenden."> <span class="visually-hidden">Veraltet</span> </abbr></li><li><a href="/de/docs/Web/HTML/Element/ruby"><code><ruby></code></a></li><li><a href="/de/docs/Web/HTML/Element/s"><code><s></code></a></li><li><a href="/de/docs/Web/HTML/Element/samp"><code><samp></code></a></li><li><a href="/de/docs/Web/HTML/Element/script"><code><script></code></a></li><li><a href="/de/docs/Web/HTML/Element/search"><code><search></code></a></li><li><a href="/de/docs/Web/HTML/Element/section"><code><section></code></a></li><li><a href="/de/docs/Web/HTML/Element/select"><code><select></code></a></li><li><a href="/de/docs/Web/HTML/Element/slot"><code><slot></code></a></li><li><a href="/de/docs/Web/HTML/Element/small"><code><small></code></a></li><li><a href="/de/docs/Web/HTML/Element/source"><code><source></code></a></li><li><a href="/de/docs/Web/HTML/Element/span"><code><span></code></a></li><li><a href="/de/docs/Web/HTML/Element/strike"><code><strike></code></a><abbr class="icon icon-deprecated" title="Veraltet. Nicht für neue Websites verwenden."> <span class="visually-hidden">Veraltet</span> </abbr></li><li><a href="/de/docs/Web/HTML/Element/strong"><code><strong></code></a></li><li><a href="/de/docs/Web/HTML/Element/style"><code><style></code></a></li><li><a href="/de/docs/Web/HTML/Element/sub"><code><sub></code></a></li><li><a href="/de/docs/Web/HTML/Element/summary"><code><summary></code></a></li><li><a href="/de/docs/Web/HTML/Element/sup"><code><sup></code></a></li><li><a href="/de/docs/Web/HTML/Element/table"><code><table></code></a></li><li><a href="/de/docs/Web/HTML/Element/tbody"><code><tbody></code></a></li><li><a href="/de/docs/Web/HTML/Element/td"><code><td></code></a></li><li><a href="/de/docs/Web/HTML/Element/template"><code><template></code></a></li><li><a href="/de/docs/Web/HTML/Element/textarea"><code><textarea></code></a></li><li><a href="/de/docs/Web/HTML/Element/tfoot"><code><tfoot></code></a></li><li><a href="/de/docs/Web/HTML/Element/th"><code><th></code></a></li><li><a href="/de/docs/Web/HTML/Element/thead"><code><thead></code></a></li><li><a href="/de/docs/Web/HTML/Element/time"><code><time></code></a></li><li><a href="/de/docs/Web/HTML/Element/title"><code><title></code></a></li><li><a href="/de/docs/Web/HTML/Element/tr"><code><tr></code></a></li><li><a href="/de/docs/Web/HTML/Element/track"><code><track></code></a></li><li><a href="/de/docs/Web/HTML/Element/tt"><code><tt></code></a><abbr class="icon icon-deprecated" title="Veraltet. Nicht für neue Websites verwenden."> <span class="visually-hidden">Veraltet</span> </abbr></li><li><a href="/de/docs/Web/HTML/Element/u"><code><u></code></a></li><li><a href="/de/docs/Web/HTML/Element/ul"><code><ul></code></a></li><li><a href="/de/docs/Web/HTML/Element/var"><code><var></code></a></li><li><a href="/de/docs/Web/HTML/Element/video"><code><video></code></a></li><li><a href="/de/docs/Web/HTML/Element/wbr"><code><wbr></code></a></li><li><a href="/de/docs/Web/HTML/Element/xmp"><code><xmp></code></a><abbr class="icon icon-deprecated" title="Veraltet. Nicht für neue Websites verwenden."> <span class="visually-hidden">Veraltet</span> </abbr></li></ol> </details> </li> <li class="toggle"> <details> <summary>Globale Attribute</summary> <ol><li><a href="/de/docs/Web/HTML/Global_attributes/accesskey"><code>accesskey</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/anchor"><code>anchor</code></a><abbr class="icon icon-experimental" title="Experimentell. Erwarten Sie, dass sich das Verhalten in Zukunft ändert."> <span class="visually-hidden">Experimentell</span> </abbr><abbr class="icon icon-nonstandard" title="Nicht standardisiert. Überprüfen Sie die Unterstützung in verschiedenen Browsern, bevor Sie es verwenden."> <span class="visually-hidden">Nicht standardisiert</span> </abbr></li><li><a href="/de/docs/Web/HTML/Global_attributes/autocapitalize"><code>autocapitalize</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/autocorrect"><code>autocorrect</code></a><abbr class="icon icon-experimental" title="Experimentell. Erwarten Sie, dass sich das Verhalten in Zukunft ändert."> <span class="visually-hidden">Experimentell</span> </abbr></li><li><a href="/de/docs/Web/HTML/Global_attributes/autofocus"><code>autofocus</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/class"><code>class</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/contenteditable"><code>contenteditable</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/data-*"><code>data-*</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/dir"><code>dir</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/draggable"><code>draggable</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/enterkeyhint"><code>enterkeyhint</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/exportparts"><code>exportparts</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/hidden"><code>hidden</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/id"><code>id</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/inert"><code>inert</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/inputmode"><code>inputmode</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/is"><code>is</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/itemid"><code>itemid</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/itemprop"><code>itemprop</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/itemref"><code>itemref</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/itemscope"><code>itemscope</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/itemtype"><code>itemtype</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/lang"><code>lang</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/nonce"><code>nonce</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/part"><code>part</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/popover"><code>popover</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/slot"><code>slot</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/spellcheck"><code>spellcheck</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/style"><code>style</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/tabindex"><code>tabindex</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/title"><code>title</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/translate"><code>translate</code></a></li><li><a href="/de/docs/Web/HTML/Global_attributes/virtualkeyboardpolicy"><code>virtualkeyboardpolicy</code></a><abbr class="icon icon-experimental" title="Experimentell. Erwarten Sie, dass sich das Verhalten in Zukunft ändert."> <span class="visually-hidden">Experimentell</span> </abbr></li><li><a href="/de/docs/Web/HTML/Global_attributes/writingsuggestions"><code>writingsuggestions</code></a></li></ol> </details> </li> <li class="toggle"> <details> <summary>Attribute</summary> <ol> <li><a href="/de/docs/Web/HTML/Attributes/accept">accept</a></li> <li><a href="/de/docs/Web/HTML/Attributes/autocomplete">autocomplete</a></li> <li><a href="/de/docs/Web/HTML/Attributes/capture">capture</a></li> <li><a href="/de/docs/Web/HTML/Attributes/crossorigin">crossorigin</a></li> <li><a href="/de/docs/Web/HTML/Attributes/dirname">dirname</a></li> <li><a href="/de/docs/Web/HTML/Attributes/disabled">disabled</a></li> <li><a href="/de/docs/Web/HTML/Attributes/elementtiming">elementtiming</a></li> <li><a href="/de/docs/Web/HTML/Attributes/for">for</a></li> <li><a href="/de/docs/Web/HTML/Attributes/max">max</a></li> <li><a href="/de/docs/Web/HTML/Attributes/maxlength">maxlength</a></li> <li><a href="/de/docs/Web/HTML/Attributes/min">min</a></li> <li><a href="/de/docs/Web/HTML/Attributes/minlength">minlength</a></li> <li><a href="/de/docs/Web/HTML/Attributes/multiple">multiple</a></li> <li><a href="/de/docs/Web/HTML/Attributes/pattern">pattern</a></li> <li><a href="/de/docs/Web/HTML/Attributes/placeholder">placeholder</a></li> <li><a href="/de/docs/Web/HTML/Attributes/readonly">readonly</a></li> <li><a href="/de/docs/Web/HTML/Attributes/rel">rel</a></li> <li><a href="/de/docs/Web/HTML/Attributes/required">required</a></li> <li><a href="/de/docs/Web/HTML/Attributes/size">size</a></li> <li><a href="/de/docs/Web/HTML/Attributes/step">step</a></li> </ol> </details> </li> <li class="toggle"> <details> <summary><code><input></code>-Typen</summary> <ol><li><a href="/de/docs/Web/HTML/Element/input/button"><code><input type="button"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/checkbox"><code><input type="checkbox"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/color"><code><input type="color"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/date"><code><input type="date"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/datetime-local"><code><input type="datetime-local"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/email"><code><input type="email"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/file"><code><input type="file"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/hidden"><code><input type="hidden"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/image"><code><input type="image"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/month"><code><input type="month"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/number"><code><input type="number"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/password"><code><input type="password"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/radio"><code><input type="radio"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/range"><code><input type="range"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/reset"><code><input type="reset"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/search"><code><input type="search"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/submit"><code>`<input type="submit">`</code></a></li><li><a href="/de/docs/Web/HTML/Element/input/tel"><code><input type="tel"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/text"><code><input type="text"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/time"><code><input type="time"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/url"><code><input type="url"></code></a></li><li><a href="/de/docs/Web/HTML/Element/input/week"><code><input type="week"></code></a></li></ol> </details> </li> <li class="section no-link">Anleitungen</li> <li> <ol> <li><a href="/de/docs/Web/HTML/Content_categories">Inhaltskategorien</a></li> <li><a href="/de/docs/Glossary/Block-level_content">Block-Elemente</a></li> <li><a href="/de/docs/Glossary/Inline-level_content">Inline-Elemente</a></li> <li><a href="/de/docs/Web/HTML/Quirks_Mode_and_Standards_Mode">Quirks-Modus und Standards-Modus</a></li> <li><a href="/de/docs/Web/HTML/Date_and_time_formats">Datums- und Zeitformate in HTML</a></li> <li><a href="/de/docs/Web/HTML/Constraint_validation">Einschränkungsvalidierung</a></li> <li><em><a href="/de/docs/Web/HTML/Microdata" aria-current="page">Mikrodaten</a></em></li> <li><a href="/de/docs/Web/HTML/microformats">Mikroformate</a></li> <li><a href="/de/docs/Web/HTML/Viewport_meta_tag">Viewport-Meta-Tag</a></li> <li><a href="/de/docs/Web/HTML/CORS_enabled_image">Erlauben der Cross-Origin-Nutzung von Bildern und Canvas</a></li> </ol> </li> </ol> </div></div><section class="place side"></section></nav></aside><div class="toc-container"><aside class="toc"><nav><div class="document-toc-container"><section class="document-toc"><header><h2 class="document-toc-heading">In diesem Artikel</h2></header><ul class="document-toc-list"><li class="document-toc-item "><a class="document-toc-link" href="#vokabulare">Vokabulare</a></li><li class="document-toc-item "><a class="document-toc-link" href="#lokalisierung">Lokalisierung</a></li><li class="document-toc-item "><a class="document-toc-link" href="#globale_attribute">Globale Attribute</a></li><li class="document-toc-item "><a class="document-toc-link" href="#beispiel">Beispiel</a></li><li class="document-toc-item "><a class="document-toc-link" href="#siehe_auch">Siehe auch</a></li></ul></section></div></nav></aside><section class="place side"></section></div></div><main id="content" class="main-content "><article class="main-page-content" lang="de"><header><h1>Microdata</h1></header><div class="section-content"><p>Microdata ist Teil des <a href="/de/docs/Glossary/WHATWG">WHATWG</a> HTML-Standards und wird verwendet, um Metadaten in bestehende Inhalte auf Webseiten einzubetten. Suchmaschinen und Webcrawler können Microdata von einer Webseite extrahieren und verarbeiten und nutzen, um den Nutzern ein reichhaltigeres Browsing-Erlebnis zu bieten. Suchmaschinen profitieren enorm von direktem Zugriff auf diese strukturierten Daten, da dies ihnen ermöglicht, die Informationen auf Webseiten zu verstehen und Nutzern relevantere Ergebnisse zu liefern. Microdata verwendet ein unterstützendes Vokabular, um ein Objekt zu beschreiben und Name-Wert-Paare, um seinen Eigenschaften Werte zuzuweisen. Microdata ist ein Versuch, einen deklarativen Weg zur Annotation von HTML-Elementen mit maschinenlesbaren Tags bereitzustellen, als die ähnlichen Ansätze der Verwendung von RDFa und klassischen Mikroformaten.</p> <p>Auf höherer Ebene besteht Microdata aus einer Gruppe von Name-Wert-Paaren. Die Gruppen werden als Items bezeichnet, und jedes Name-Wert-Paar ist eine Eigenschaft. Items und Eigenschaften werden durch reguläre Elemente dargestellt.</p> <ul> <li>Um ein Item zu erstellen, wird das <code>itemscope</code>-Attribut verwendet.</li> <li>Um einem Item eine Eigenschaft hinzuzufügen, wird das <code>itemprop</code>-Attribut auf einem der Nachkommen des Items verwendet.</li> </ul></div><section aria-labelledby="vokabulare"><h2 id="vokabulare"><a href="#vokabulare">Vokabulare</a></h2><div class="section-content"><p>Google und andere große Suchmaschinen unterstützen das <a href="https://schema.org/" class="external" target="_blank">Schema.org</a>-Vokabular für strukturierte Daten. Dieses Vokabular definiert einen Standard-Satz von Typnamen und Eigenschaftsnamen, zum Beispiel steht <a href="https://schema.org/MusicEvent" class="external" target="_blank">Schema.org Music Event</a> für eine Konzertaufführung, mit den Eigenschaften <a href="https://schema.org/startDate" class="external" target="_blank"><code>startDate</code></a> und <a href="https://schema.org/location" class="external" target="_blank"><code>location</code></a>, um die wesentlichen Details des Konzerts zu spezifizieren. In diesem Fall wäre <a href="https://schema.org/MusicEvent" class="external" target="_blank">Schema.org Music Event</a> die URL, die von <code>itemtype</code> verwendet wird, und <code>startDate</code> und <code>location</code> wären <code>itemprop</code>, die <a href="https://schema.org/MusicEvent" class="external" target="_blank">Schema.org Music Event</a> definiert.</p> <div class="notecard note"> <p><strong>Hinweis:</strong> Mehr über <code>itemtype</code>-Attribute finden Sie unter <a href="https://schema.org/Thing" class="external" target="_blank">https://schema.org/Thing</a>.</p> </div> <p>Microdata-Vokabulare liefern die Semantik oder Bedeutung eines <em><code>Item</code></em>. Webentwickler können ein benutzerdefiniertes Vokabular entwerfen oder im Internet verfügbare Vokabulare verwenden, wie zum Beispiel das weit verbreitete <a href="https://schema.org/" class="external" target="_blank">schema.org</a>-Vokabular. Eine Sammlung häufig genutzter Markup-Vokabulare wird von Schema.org bereitgestellt.</p> <p>Häufig genutzte Vokabulare:</p> <ul> <li>Kreative Werke: <a href="https://schema.org/CreativeWork" class="external" target="_blank">CreativeWork</a>, <a href="https://schema.org/Book" class="external" target="_blank">Book</a>, <a href="https://schema.org/Movie" class="external" target="_blank">Movie</a>, <a href="https://schema.org/MusicRecording" class="external" target="_blank">MusicRecording</a>, <a href="https://schema.org/Recipe" class="external" target="_blank">Recipe</a>, <a href="https://schema.org/TVSeries" class="external" target="_blank">TVSeries</a></li> <li>Eingebettete Nicht-Text-Objekte: <a href="https://schema.org/AudioObject" class="external" target="_blank">AudioObject</a>, <a href="https://schema.org/ImageObject" class="external" target="_blank">ImageObject</a>, <a href="https://schema.org/VideoObject" class="external" target="_blank">VideoObject</a></li> <li><a href="https://schema.org/Event" class="external" target="_blank"><code>Event</code></a></li> <li><a href="https://schema.org/docs/meddocs.html" class="external" target="_blank">Gesundheits- und Medizin-Typen</a>: Anmerkungen zu den Gesundheits- und Medizin-Typen unter <a href="https://schema.org/MedicalEntity" class="external" target="_blank">MedicalEntity</a></li> <li><a href="https://schema.org/Organization" class="external" target="_blank"><code>Organization</code></a></li> <li><a href="https://schema.org/Person" class="external" target="_blank"><code>Person</code></a></li> <li><a href="https://schema.org/Place" class="external" target="_blank"><code>Place</code></a>, <a href="https://schema.org/LocalBusiness" class="external" target="_blank">LocalBusiness</a>, <a href="https://schema.org/Restaurant" class="external" target="_blank">Restaurant</a></li> <li><a href="https://schema.org/Product" class="external" target="_blank"><code>Product</code></a>, <a href="https://schema.org/Offer" class="external" target="_blank">Offer</a>, <a href="https://schema.org/AggregateOffer" class="external" target="_blank">AggregateOffer</a></li> <li><a href="https://schema.org/Review" class="external" target="_blank"><code>Review</code></a>, <a href="https://schema.org/AggregateRating" class="external" target="_blank">AggregateRating</a></li> <li><a href="https://schema.org/Action" class="external" target="_blank"><code>Action</code></a></li> <li><a href="https://schema.org/Thing" class="external" target="_blank"><code>Thing</code></a></li> <li><a href="https://schema.org/Intangible" class="external" target="_blank"><code>Intangible</code></a></li> </ul> <p>Große Suchmaschinenbetreiber wie Google, Microsoft und Yahoo! verlassen sich auf das <a href="https://schema.org/" class="external" target="_blank">schema.org</a>-Vokabular, um Suchergebnisse zu verbessern. Für einige Zwecke kann ein ad hoc Vokabular ausreichend sein. Für andere muss ein Vokabular entworfen werden. Wo möglich, werden Autoren ermutigt, bestehende Vokabulare wiederzuverwenden, da dies die Wiederverwendung von Inhalten erleichtert.</p></div></section><section aria-labelledby="lokalisierung"><h2 id="lokalisierung"><a href="#lokalisierung">Lokalisierung</a></h2><div class="section-content"><p>In einigen Fällen können Suchmaschinen, die bestimmte Regionen abdecken, lokal spezifische Erweiterungen von Microdata bereitstellen. Zum Beispiel unterstützt <a href="https://yandex.com/" class="external" target="_blank">Yandex</a>, eine große Suchmaschine in Russland, Mikroformate wie <code>hCard</code> (Unternehmens-Kontaktinformationen), <code>hRecipe</code> (Lebensmittelrezept), <code>hReview</code> (Marktbewertungen) und <code>hProduct</code> (Produktdaten) und stellt sein eigenes Format für die Definition der Begriffe und Enzyklopädieartikel bereit. Diese Erweiterung wurde vorgenommen, um Transliterationsprobleme zwischen dem kyrillischen und lateinischen Alphabet zu lösen. Durch die Implementierung zusätzlicher Markierungsparameter des Schema-Vokabulars wurde die Indexierung von Informationen auf russischsprachigen Webseiten erheblich erfolgreicher.</p></div></section><section aria-labelledby="globale_attribute"><h2 id="globale_attribute"><a href="#globale_attribute">Globale Attribute</a></h2><div class="section-content"><p><a href="/de/docs/Web/HTML/Global_attributes/itemid"><code>itemid</code></a> – Die eindeutige, globale Kennung eines Items.</p> <p><a href="/de/docs/Web/HTML/Global_attributes/itemprop"><code>itemprop</code></a> – Wird verwendet, um Eigenschaften zu einem Item hinzuzufügen. Jedes HTML-Element kann ein <code>itemprop</code>-Attribut spezifiziert haben, wobei ein <code>itemprop</code> aus einem Name-Wert-Paar besteht.</p> <p><a href="/de/docs/Web/HTML/Global_attributes/itemref"><code>itemref</code></a> – Eigenschaften, die keine Nachkommen eines Elements mit dem <code>itemscope</code>-Attribut sind, können dem Item mit einem <strong>itemref</strong> zugeordnet werden. <code>itemref</code> liefert eine Liste von Element-IDs (nicht <code>itemid</code>s) mit zusätzlichen Eigenschaften an anderer Stelle im Dokument.</p> <p><a href="/de/docs/Web/HTML/Global_attributes/itemscope"><code>itemscope</code></a> – Das <code>itemscope</code>-Attribut funktioniert (normalerweise) zusammen mit <a href="/de/docs/Web/HTML/Global_attributes/itemtype"><code>itemtype</code></a>, um anzugeben, dass das HTML, das in einem Block enthalten ist, sich auf ein bestimmtes Item bezieht. Das <code>itemscope</code>-Attribut erstellt das <em><code>Item</code></em> und definiert den Umfang des <code>itemtype</code>, das mit ihm assoziiert ist. Das <code>itemtype</code>-Attribut ist eine gültige URL eines Vokabulars (wie <a href="https://schema.org/" class="external" target="_blank">schema.org</a>), das das Item und seinen Eigenschaftskontext beschreibt.</p> <p><a href="/de/docs/Web/HTML/Global_attributes/itemtype"><code>itemtype</code></a> – Gibt die URL des Wortschatzes an, der verwendet wird, um <code>itemprop</code>'s (Item-Eigenschaften) in der Datenstruktur zu definieren. Das <a href="/de/docs/Web/HTML/Global_attributes/itemscope"><code>itemscope</code></a>-Attribut wird verwendet, um den Umfang festzulegen, innerhalb dessen in der Datenstruktur das von <code>itemtype</code> festgelegte Vokabular aktiv sein wird.</p></div></section><section aria-labelledby="beispiel"><h2 id="beispiel"><a href="#beispiel">Beispiel</a></h2><div class="section-content"></div></section><section aria-labelledby="html"><h3 id="html"><a href="#html">HTML</a></h3><div class="section-content"><div class="code-example"><div class="example-header"><span class="language-name">html</span></div><pre class="brush: html notranslate"><code><div itemscope itemtype="https://schema.org/SoftwareApplication"> <span itemprop="name">Angry Birds</span> - REQUIRES <span itemprop="operatingSystem">ANDROID</span><br /> <link itemprop="applicationCategory" href="https://schema.org/SoftwareApplication" /> <div itemprop="aggregateRating" itemscope itemtype="https://schema.org/AggregateRating"> RATING: <span itemprop="ratingValue">4.6</span> ( <span itemprop="ratingCount">8864</span> ratings ) </div> <div itemprop="offers" itemscope itemtype="https://schema.org/Offer"> Price: $<span itemprop="price">1.00</span> <meta itemprop="priceCurrency" content="USD" /> </div> </div> </code></pre></div></div></section><section aria-labelledby="strukturierte_daten"><h3 id="strukturierte_daten"><a href="#strukturierte_daten">Strukturierte Daten</a></h3><div class="section-content"><figure class="table-container"><table class="standard-table"> <tbody> <tr> <td rowspan="4">itemscope</td> <td>itemtype</td> <td colspan="2">SoftwareApplication (https://schema.org/SoftwareApplication)</td> </tr> <tr> <td>itemprop</td> <td>name</td> <td>Angry Birds</td> </tr> <tr> <td>itemprop</td> <td>operatingSystem</td> <td>ANDROID</td> </tr> <tr> <td>itemprop</td> <td>applicationCategory</td> <td>SoftwareApplication (https://schema.org/SoftwareApplication)</td> </tr> <tr> <td rowspan="3">itemscope</td> <td>itemprop[itemtype]</td> <td colspan="2">aggregateRating [AggregateRating]</td> </tr> <tr> <td>itemprop</td> <td>ratingValue</td> <td>4.6</td> </tr> <tr> <td>itemprop</td> <td>ratingCount</td> <td>8864</td> </tr> <tr> <td rowspan="3">itemscope</td> <td>itemprop[itemtype]</td> <td colspan="2">offers [Offer]</td> </tr> <tr> <td>itemprop</td> <td>price</td> <td>1.00</td> </tr> <tr> <td>itemprop</td> <td>priceCurrency</td> <td>USD</td> </tr> </tbody> </table></figure></div></section><section aria-labelledby="ergebnis"><h3 id="ergebnis"><a href="#ergebnis">Ergebnis</a></h3><div class="section-content"><div class="code-example"><div class="example-header"></div><iframe class="sample-code-frame" title="HTML sample" id="frame_html" height="100" src="about:blank" data-live-path="/de/docs/Web/HTML/Microdata" data-live-id="html" sandbox="allow-same-origin allow-scripts" loading="lazy"></iframe></div> <div class="notecard note"> <p><strong>Hinweis:</strong> Ein praktisches Werkzeug zum Extrahieren von Microdata-Strukturen aus HTML ist das <a href="https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data" class="external" target="_blank">Structured Data Testing Tool</a> von Google. Versuchen Sie es mit dem oben gezeigten HTML.</p> </div></div></section><section aria-labelledby="siehe_auch"><h2 id="siehe_auch"><a href="#siehe_auch">Siehe auch</a></h2><div class="section-content"><ul> <li><a href="/de/docs/Web/HTML/Global_attributes">Globale Attribute</a></li> </ul></div></section></article><aside class="article-footer"><div class="article-footer-inner"><div class="svg-container"><svg xmlns="http://www.w3.org/2000/svg" width="162" height="162" viewBox="0 0 162 162" fill="none" role="none"><mask id="b" fill="#fff"><path d="M97.203 47.04c8.113-7.886 18.004-13.871 28.906-17.492a78 78 0 0 1 33.969-3.39c11.443 1.39 22.401 5.295 32.024 11.411s17.656 14.28 23.476 23.86c5.819 9.579 9.269 20.318 10.083 31.385a69.85 69.85 0 0 1-5.387 32.44c-4.358 10.272-11.115 19.443-19.747 26.801-8.632 7.359-18.908 12.709-30.034 15.637l-6.17-21.698c7.666-2.017 14.746-5.703 20.694-10.773 5.948-5.071 10.603-11.389 13.606-18.467a48.14 48.14 0 0 0 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Content available under<!-- --> <a href="/de/docs/MDN/Writing_guidelines/Attrib_copyright_license">a Creative Commons license</a>.</p></div></div></footer></div><script type="application/json" id="hydration">{"url":"/de/docs/Web/HTML/Microdata","doc":{"isMarkdown":true,"isTranslated":true,"isActive":true,"flaws":{},"title":"Microdata","mdn_url":"/de/docs/Web/HTML/Microdata","locale":"de","native":"Deutsch","sidebarHTML":"\n <ol>\n <li class=\"section\"><a href=\"/de/docs/Web/HTML\">HTML</a></li>\n <li class=\"section\"><a href=\"/de/docs/Learn/HTML\">Tutorials</a></li>\n <li><a href=\"/de/docs/Learn/Getting_started_with_the_web/HTML_basics\">HTML-Grundlagen</a></li>\n <li class=\"toggle\">\n <details>\n <summary>Einführung in HTML</summary>\n <ol>\n <li><a href=\"/de/docs/Learn/HTML/Introduction_to_HTML\">Übersicht zur Einführung in HTML</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Introduction_to_HTML/Getting_started\">Erste Schritte mit HTML</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Introduction_to_HTML/The_head_metadata_in_HTML\">Was ist im Kopf? Metadaten in HTML</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Introduction_to_HTML/HTML_text_fundamentals\">Grundlagen der HTML-Texte</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Introduction_to_HTML/Creating_hyperlinks\">Erstellen von Hyperlinks</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Introduction_to_HTML/Advanced_text_formatting\">Erweiterte Textformatierung</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Introduction_to_HTML/Document_and_website_structure\">Dokument- und Webseitenstruktur</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Introduction_to_HTML/Debugging_HTML\">Debugging von HTML</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Introduction_to_HTML/Marking_up_a_letter\">Aufgabe: Briefauszeichnung</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Introduction_to_HTML/Structuring_a_page_of_content\">Aufgabe: Strukturierung einer Inhaltsseite</a></li>\n </ol>\n </details>\n </li>\n <li class=\"toggle\">\n <details>\n <summary>Multimedia und Einbettung</summary>\n <ol>\n <li><a href=\"/de/docs/Learn/HTML/Multimedia_and_embedding\">Übersicht zu Multimedia und Einbettung</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Multimedia_and_embedding/Images_in_HTML\">Bilder in HTML</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Multimedia_and_embedding/Video_and_audio_content\">Video- und Audioinhalte</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Multimedia_and_embedding/Other_embedding_technologies\">Von Object zu Iframe - andere Einbettungstechnologien</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Multimedia_and_embedding/Adding_vector_graphics_to_the_Web\">Hinzufügen von Vektorgrafiken zum Web</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Multimedia_and_embedding/Responsive_images\">Responsive Bilder</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Multimedia_and_embedding/Mozilla_splash_page\">Aufgabe: Mozilla-Startseite</a></li>\n </ol>\n </details>\n </li>\n <li class=\"toggle\">\n <details>\n <summary>HTML-Tabellen</summary>\n <ol>\n <li><a href=\"/de/docs/Learn/HTML/Tables\">Übersicht zu HTML-Tabellen</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Tables/Basics\">Grundlagen der HTML-Tabellen</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Tables/Advanced\">Erweiterte Funktionen und Zugänglichkeit von HTML-Tabellen</a></li>\n <li><a href=\"/de/docs/Learn/HTML/Tables/Structuring_planet_data\">Aufgabe: Strukturierung von Planetendaten</a></li>\n </ol>\n </details>\n </li>\n <li class=\"section\"><a href=\"/de/docs/Web/HTML/Reference\">Referenzen</a></li>\n <li class=\"toggle\">\n <details>\n <summary>HTML-Elemente</summary>\n <ol><li><a href=\"/de/docs/Web/HTML/Element/a\"><code><a></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/abbr\"><code><abbr></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/acronym\"><code><acronym></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/address\"><code><address></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/area\"><code><area></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/article\"><code><article></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/aside\"><code><aside></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/audio\"><code><audio></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/b\"><code><b></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/base\"><code><base></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/bdi\"><code><bdi></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/bdo\"><code><bdo></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/big\"><code><big></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/blockquote\"><code><blockquote></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/body\"><code><body></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/br\"><code><br></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/button\"><code><button></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/canvas\"><code><canvas></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/caption\"><code><caption></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/center\"><code><center></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/cite\"><code><cite></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/code\"><code><code></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/col\"><code><col></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/colgroup\"><code><colgroup></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/data\"><code><data></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/datalist\"><code><datalist></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/dd\"><code><dd></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/del\"><code><del></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/details\"><code><details></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/dfn\"><code><dfn></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/dialog\"><code><dialog></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/dir\"><code><dir></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/div\"><code><div></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/dl\"><code><dl></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/dt\"><code><dt></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/em\"><code><em></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/embed\"><code><embed></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/fencedframe\"><code><fencedframe></code></a><abbr class=\"icon icon-experimental\" title=\"Experimentell. Erwarten Sie, dass sich das Verhalten in Zukunft ändert.\">\n <span class=\"visually-hidden\">Experimentell</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/fieldset\"><code><fieldset></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/figcaption\"><code><figcaption></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/figure\"><code><figure></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/font\"><code><font></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/footer\"><code><footer></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/form\"><code><form></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/frame\"><code><frame></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/frameset\"><code><frameset></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/Heading_Elements\"><code><h1></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/head\"><code><head></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/header\"><code><header></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/hgroup\"><code><hgroup></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/hr\"><code><hr></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/html\"><code><html></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/i\"><code><i></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/iframe\"><code><iframe></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/img\"><code><img></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input\"><code><input></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/ins\"><code><ins></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/kbd\"><code><kbd></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/label\"><code><label></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/legend\"><code><legend></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/li\"><code><li></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/link\"><code><link></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/main\"><code><main></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/map\"><code><map></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/mark\"><code><mark></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/marquee\"><code><marquee></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/menu\"><code><menu></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/meta\"><code><meta></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/meter\"><code><meter></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/nav\"><code><nav></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/nobr\"><code><nobr></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/noembed\"><code><noembed></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/noframes\"><code><noframes></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/noscript\"><code><noscript></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/object\"><code><object></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/ol\"><code><ol></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/optgroup\"><code><optgroup></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/option\"><code><option></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/output\"><code><output></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/p\"><code><p></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/param\"><code><param></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/picture\"><code><picture></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/plaintext\"><code><plaintext></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/portal\"><code><portal></code></a><abbr class=\"icon icon-experimental\" title=\"Experimentell. Erwarten Sie, dass sich das Verhalten in Zukunft ändert.\">\n <span class=\"visually-hidden\">Experimentell</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/pre\"><code><pre></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/progress\"><code><progress></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/q\"><code><q></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/rb\"><code><rb></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/rp\"><code><rp></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/rt\"><code><rt></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/rtc\"><code><rtc></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/ruby\"><code><ruby></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/s\"><code><s></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/samp\"><code><samp></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/script\"><code><script></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/search\"><code><search></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/section\"><code><section></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/select\"><code><select></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/slot\"><code><slot></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/small\"><code><small></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/source\"><code><source></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/span\"><code><span></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/strike\"><code><strike></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/strong\"><code><strong></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/style\"><code><style></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/sub\"><code><sub></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/summary\"><code><summary></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/sup\"><code><sup></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/table\"><code><table></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/tbody\"><code><tbody></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/td\"><code><td></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/template\"><code><template></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/textarea\"><code><textarea></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/tfoot\"><code><tfoot></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/th\"><code><th></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/thead\"><code><thead></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/time\"><code><time></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/title\"><code><title></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/tr\"><code><tr></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/track\"><code><track></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/tt\"><code><tt></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Element/u\"><code><u></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/ul\"><code><ul></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/var\"><code><var></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/video\"><code><video></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/wbr\"><code><wbr></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/xmp\"><code><xmp></code></a><abbr class=\"icon icon-deprecated\" title=\"Veraltet. Nicht für neue Websites verwenden.\">\n <span class=\"visually-hidden\">Veraltet</span>\n</abbr></li></ol>\n </details>\n </li>\n <li class=\"toggle\">\n <details>\n <summary>Globale Attribute</summary>\n <ol><li><a href=\"/de/docs/Web/HTML/Global_attributes/accesskey\"><code>accesskey</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/anchor\"><code>anchor</code></a><abbr class=\"icon icon-experimental\" title=\"Experimentell. Erwarten Sie, dass sich das Verhalten in Zukunft ändert.\">\n <span class=\"visually-hidden\">Experimentell</span>\n</abbr><abbr class=\"icon icon-nonstandard\" title=\"Nicht standardisiert. Überprüfen Sie die Unterstützung in verschiedenen Browsern, bevor Sie es verwenden.\">\n <span class=\"visually-hidden\">Nicht standardisiert</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/autocapitalize\"><code>autocapitalize</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/autocorrect\"><code>autocorrect</code></a><abbr class=\"icon icon-experimental\" title=\"Experimentell. Erwarten Sie, dass sich das Verhalten in Zukunft ändert.\">\n <span class=\"visually-hidden\">Experimentell</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/autofocus\"><code>autofocus</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/class\"><code>class</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/contenteditable\"><code>contenteditable</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/data-*\"><code>data-*</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/dir\"><code>dir</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/draggable\"><code>draggable</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/enterkeyhint\"><code>enterkeyhint</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/exportparts\"><code>exportparts</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/hidden\"><code>hidden</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/id\"><code>id</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/inert\"><code>inert</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/inputmode\"><code>inputmode</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/is\"><code>is</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/itemid\"><code>itemid</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/itemprop\"><code>itemprop</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/itemref\"><code>itemref</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/itemscope\"><code>itemscope</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/itemtype\"><code>itemtype</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/lang\"><code>lang</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/nonce\"><code>nonce</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/part\"><code>part</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/popover\"><code>popover</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/slot\"><code>slot</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/spellcheck\"><code>spellcheck</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/style\"><code>style</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/tabindex\"><code>tabindex</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/title\"><code>title</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/translate\"><code>translate</code></a></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/virtualkeyboardpolicy\"><code>virtualkeyboardpolicy</code></a><abbr class=\"icon icon-experimental\" title=\"Experimentell. Erwarten Sie, dass sich das Verhalten in Zukunft ändert.\">\n <span class=\"visually-hidden\">Experimentell</span>\n</abbr></li><li><a href=\"/de/docs/Web/HTML/Global_attributes/writingsuggestions\"><code>writingsuggestions</code></a></li></ol>\n </details>\n </li>\n <li class=\"toggle\">\n <details>\n <summary>Attribute</summary>\n <ol>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/accept\">accept</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/autocomplete\">autocomplete</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/capture\">capture</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/crossorigin\">crossorigin</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/dirname\">dirname</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/disabled\">disabled</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/elementtiming\">elementtiming</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/for\">for</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/max\">max</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/maxlength\">maxlength</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/min\">min</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/minlength\">minlength</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/multiple\">multiple</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/pattern\">pattern</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/placeholder\">placeholder</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/readonly\">readonly</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/rel\">rel</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/required\">required</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/size\">size</a></li>\n \n <li><a href=\"/de/docs/Web/HTML/Attributes/step\">step</a></li>\n \n </ol>\n </details>\n </li>\n <li class=\"toggle\">\n <details>\n <summary><code><input></code>-Typen</summary>\n <ol><li><a href=\"/de/docs/Web/HTML/Element/input/button\"><code><input type=\"button\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/checkbox\"><code><input type=\"checkbox\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/color\"><code><input type=\"color\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/date\"><code><input type=\"date\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/datetime-local\"><code><input type=\"datetime-local\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/email\"><code><input type=\"email\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/file\"><code><input type=\"file\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/hidden\"><code><input type=\"hidden\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/image\"><code><input type=\"image\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/month\"><code><input type=\"month\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/number\"><code><input type=\"number\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/password\"><code><input type=\"password\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/radio\"><code><input type=\"radio\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/range\"><code><input type=\"range\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/reset\"><code><input type=\"reset\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/search\"><code><input type=\"search\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/submit\"><code>`<input type=\"submit\">`</code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/tel\"><code><input type=\"tel\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/text\"><code><input type=\"text\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/time\"><code><input type=\"time\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/url\"><code><input type=\"url\"></code></a></li><li><a href=\"/de/docs/Web/HTML/Element/input/week\"><code><input type=\"week\"></code></a></li></ol>\n </details>\n </li>\n <li class=\"section no-link\">Anleitungen</li>\n <li>\n <ol>\n <li><a href=\"/de/docs/Web/HTML/Content_categories\">Inhaltskategorien</a></li>\n <li><a href=\"/de/docs/Glossary/Block-level_content\">Block-Elemente</a></li>\n <li><a href=\"/de/docs/Glossary/Inline-level_content\">Inline-Elemente</a></li>\n <li><a href=\"/de/docs/Web/HTML/Quirks_Mode_and_Standards_Mode\">Quirks-Modus und Standards-Modus</a></li>\n <li><a href=\"/de/docs/Web/HTML/Date_and_time_formats\">Datums- und Zeitformate in HTML</a></li>\n <li><a href=\"/de/docs/Web/HTML/Constraint_validation\">Einschränkungsvalidierung</a></li>\n <li><em><a href=\"/de/docs/Web/HTML/Microdata\" aria-current=\"page\">Mikrodaten</a></em></li>\n <li><a href=\"/de/docs/Web/HTML/microformats\">Mikroformate</a></li>\n <li><a href=\"/de/docs/Web/HTML/Viewport_meta_tag\">Viewport-Meta-Tag</a></li>\n <li><a href=\"/de/docs/Web/HTML/CORS_enabled_image\">Erlauben der Cross-Origin-Nutzung von Bildern und Canvas</a></li>\n </ol>\n </li>\n </ol>\n","sidebarMacro":"HTMLSidebar","body":[{"type":"prose","value":{"id":null,"title":null,"isH3":false,"content":"<p>Microdata ist Teil des <a href=\"/de/docs/Glossary/WHATWG\">WHATWG</a> HTML-Standards und wird verwendet, um Metadaten in bestehende Inhalte auf Webseiten einzubetten. Suchmaschinen und Webcrawler können Microdata von einer Webseite extrahieren und verarbeiten und nutzen, um den Nutzern ein reichhaltigeres Browsing-Erlebnis zu bieten. Suchmaschinen profitieren enorm von direktem Zugriff auf diese strukturierten Daten, da dies ihnen ermöglicht, die Informationen auf Webseiten zu verstehen und Nutzern relevantere Ergebnisse zu liefern. Microdata verwendet ein unterstützendes Vokabular, um ein Objekt zu beschreiben und Name-Wert-Paare, um seinen Eigenschaften Werte zuzuweisen. Microdata ist ein Versuch, einen deklarativen Weg zur Annotation von HTML-Elementen mit maschinenlesbaren Tags bereitzustellen, als die ähnlichen Ansätze der Verwendung von RDFa und klassischen Mikroformaten.</p>\n<p>Auf höherer Ebene besteht Microdata aus einer Gruppe von Name-Wert-Paaren. Die Gruppen werden als Items bezeichnet, und jedes Name-Wert-Paar ist eine Eigenschaft. Items und Eigenschaften werden durch reguläre Elemente dargestellt.</p>\n<ul>\n <li>Um ein Item zu erstellen, wird das <code>itemscope</code>-Attribut verwendet.</li>\n <li>Um einem Item eine Eigenschaft hinzuzufügen, wird das <code>itemprop</code>-Attribut auf einem der Nachkommen des Items verwendet.</li>\n</ul>"}},{"type":"prose","value":{"id":"vokabulare","title":"Vokabulare","isH3":false,"content":"<p>Google und andere große Suchmaschinen unterstützen das <a href=\"https://schema.org/\" class=\"external\" target=\"_blank\">Schema.org</a>-Vokabular für strukturierte Daten. Dieses Vokabular definiert einen Standard-Satz von Typnamen und Eigenschaftsnamen, zum Beispiel steht <a href=\"https://schema.org/MusicEvent\" class=\"external\" target=\"_blank\">Schema.org Music Event</a> für eine Konzertaufführung, mit den Eigenschaften <a href=\"https://schema.org/startDate\" class=\"external\" target=\"_blank\"><code>startDate</code></a> und <a href=\"https://schema.org/location\" class=\"external\" target=\"_blank\"><code>location</code></a>, um die wesentlichen Details des Konzerts zu spezifizieren. In diesem Fall wäre <a href=\"https://schema.org/MusicEvent\" class=\"external\" target=\"_blank\">Schema.org Music Event</a> die URL, die von <code>itemtype</code> verwendet wird, und <code>startDate</code> und <code>location</code> wären <code>itemprop</code>, die <a href=\"https://schema.org/MusicEvent\" class=\"external\" target=\"_blank\">Schema.org Music Event</a> definiert.</p>\n<div class=\"notecard note\">\n <p><strong>Hinweis:</strong> Mehr über <code>itemtype</code>-Attribute finden Sie unter <a href=\"https://schema.org/Thing\" class=\"external\" target=\"_blank\">https://schema.org/Thing</a>.</p>\n</div>\n<p>Microdata-Vokabulare liefern die Semantik oder Bedeutung eines <em><code>Item</code></em>. Webentwickler können ein benutzerdefiniertes Vokabular entwerfen oder im Internet verfügbare Vokabulare verwenden, wie zum Beispiel das weit verbreitete <a href=\"https://schema.org/\" class=\"external\" target=\"_blank\">schema.org</a>-Vokabular. Eine Sammlung häufig genutzter Markup-Vokabulare wird von Schema.org bereitgestellt.</p>\n<p>Häufig genutzte Vokabulare:</p>\n<ul>\n <li>Kreative Werke: <a href=\"https://schema.org/CreativeWork\" class=\"external\" target=\"_blank\">CreativeWork</a>, <a href=\"https://schema.org/Book\" class=\"external\" target=\"_blank\">Book</a>, <a href=\"https://schema.org/Movie\" class=\"external\" target=\"_blank\">Movie</a>, <a href=\"https://schema.org/MusicRecording\" class=\"external\" target=\"_blank\">MusicRecording</a>, <a href=\"https://schema.org/Recipe\" class=\"external\" target=\"_blank\">Recipe</a>, <a href=\"https://schema.org/TVSeries\" class=\"external\" target=\"_blank\">TVSeries</a></li>\n <li>Eingebettete Nicht-Text-Objekte: <a href=\"https://schema.org/AudioObject\" class=\"external\" target=\"_blank\">AudioObject</a>, <a href=\"https://schema.org/ImageObject\" class=\"external\" target=\"_blank\">ImageObject</a>, <a href=\"https://schema.org/VideoObject\" class=\"external\" target=\"_blank\">VideoObject</a></li>\n <li><a href=\"https://schema.org/Event\" class=\"external\" target=\"_blank\"><code>Event</code></a></li>\n <li><a href=\"https://schema.org/docs/meddocs.html\" class=\"external\" target=\"_blank\">Gesundheits- und Medizin-Typen</a>: Anmerkungen zu den Gesundheits- und Medizin-Typen unter <a href=\"https://schema.org/MedicalEntity\" class=\"external\" target=\"_blank\">MedicalEntity</a></li>\n <li><a href=\"https://schema.org/Organization\" class=\"external\" target=\"_blank\"><code>Organization</code></a></li>\n <li><a href=\"https://schema.org/Person\" class=\"external\" target=\"_blank\"><code>Person</code></a></li>\n <li><a href=\"https://schema.org/Place\" class=\"external\" target=\"_blank\"><code>Place</code></a>, <a href=\"https://schema.org/LocalBusiness\" class=\"external\" target=\"_blank\">LocalBusiness</a>, <a href=\"https://schema.org/Restaurant\" class=\"external\" target=\"_blank\">Restaurant</a></li>\n <li><a href=\"https://schema.org/Product\" class=\"external\" target=\"_blank\"><code>Product</code></a>, <a href=\"https://schema.org/Offer\" class=\"external\" target=\"_blank\">Offer</a>, <a href=\"https://schema.org/AggregateOffer\" class=\"external\" target=\"_blank\">AggregateOffer</a></li>\n <li><a href=\"https://schema.org/Review\" class=\"external\" target=\"_blank\"><code>Review</code></a>, <a href=\"https://schema.org/AggregateRating\" class=\"external\" target=\"_blank\">AggregateRating</a></li>\n <li><a href=\"https://schema.org/Action\" class=\"external\" target=\"_blank\"><code>Action</code></a></li>\n <li><a href=\"https://schema.org/Thing\" class=\"external\" target=\"_blank\"><code>Thing</code></a></li>\n <li><a href=\"https://schema.org/Intangible\" class=\"external\" target=\"_blank\"><code>Intangible</code></a></li>\n</ul>\n<p>Große Suchmaschinenbetreiber wie Google, Microsoft und Yahoo! verlassen sich auf das <a href=\"https://schema.org/\" class=\"external\" target=\"_blank\">schema.org</a>-Vokabular, um Suchergebnisse zu verbessern. Für einige Zwecke kann ein ad hoc Vokabular ausreichend sein. Für andere muss ein Vokabular entworfen werden. Wo möglich, werden Autoren ermutigt, bestehende Vokabulare wiederzuverwenden, da dies die Wiederverwendung von Inhalten erleichtert.</p>"}},{"type":"prose","value":{"id":"lokalisierung","title":"Lokalisierung","isH3":false,"content":"<p>In einigen Fällen können Suchmaschinen, die bestimmte Regionen abdecken, lokal spezifische Erweiterungen von Microdata bereitstellen. Zum Beispiel unterstützt <a href=\"https://yandex.com/\" class=\"external\" target=\"_blank\">Yandex</a>, eine große Suchmaschine in Russland, Mikroformate wie <code>hCard</code> (Unternehmens-Kontaktinformationen), <code>hRecipe</code> (Lebensmittelrezept), <code>hReview</code> (Marktbewertungen) und <code>hProduct</code> (Produktdaten) und stellt sein eigenes Format für die Definition der Begriffe und Enzyklopädieartikel bereit. Diese Erweiterung wurde vorgenommen, um Transliterationsprobleme zwischen dem kyrillischen und lateinischen Alphabet zu lösen. Durch die Implementierung zusätzlicher Markierungsparameter des Schema-Vokabulars wurde die Indexierung von Informationen auf russischsprachigen Webseiten erheblich erfolgreicher.</p>"}},{"type":"prose","value":{"id":"globale_attribute","title":"Globale Attribute","isH3":false,"content":"<p><a href=\"/de/docs/Web/HTML/Global_attributes/itemid\"><code>itemid</code></a> – Die eindeutige, globale Kennung eines Items.</p>\n<p><a href=\"/de/docs/Web/HTML/Global_attributes/itemprop\"><code>itemprop</code></a> – Wird verwendet, um Eigenschaften zu einem Item hinzuzufügen. Jedes HTML-Element kann ein <code>itemprop</code>-Attribut spezifiziert haben, wobei ein <code>itemprop</code> aus einem Name-Wert-Paar besteht.</p>\n<p><a href=\"/de/docs/Web/HTML/Global_attributes/itemref\"><code>itemref</code></a> – Eigenschaften, die keine Nachkommen eines Elements mit dem <code>itemscope</code>-Attribut sind, können dem Item mit einem <strong>itemref</strong> zugeordnet werden. <code>itemref</code> liefert eine Liste von Element-IDs (nicht <code>itemid</code>s) mit zusätzlichen Eigenschaften an anderer Stelle im Dokument.</p>\n<p><a href=\"/de/docs/Web/HTML/Global_attributes/itemscope\"><code>itemscope</code></a> – Das <code>itemscope</code>-Attribut funktioniert (normalerweise) zusammen mit <a href=\"/de/docs/Web/HTML/Global_attributes/itemtype\"><code>itemtype</code></a>, um anzugeben, dass das HTML, das in einem Block enthalten ist, sich auf ein bestimmtes Item bezieht. Das <code>itemscope</code>-Attribut erstellt das <em><code>Item</code></em> und definiert den Umfang des <code>itemtype</code>, das mit ihm assoziiert ist. Das <code>itemtype</code>-Attribut ist eine gültige URL eines Vokabulars (wie <a href=\"https://schema.org/\" class=\"external\" target=\"_blank\">schema.org</a>), das das Item und seinen Eigenschaftskontext beschreibt.</p>\n<p><a href=\"/de/docs/Web/HTML/Global_attributes/itemtype\"><code>itemtype</code></a> – Gibt die URL des Wortschatzes an, der verwendet wird, um <code>itemprop</code>'s (Item-Eigenschaften) in der Datenstruktur zu definieren. Das <a href=\"/de/docs/Web/HTML/Global_attributes/itemscope\"><code>itemscope</code></a>-Attribut wird verwendet, um den Umfang festzulegen, innerhalb dessen in der Datenstruktur das von <code>itemtype</code> festgelegte Vokabular aktiv sein wird.</p>"}},{"type":"prose","value":{"id":"beispiel","title":"Beispiel","isH3":false,"content":""}},{"type":"prose","value":{"id":"html","title":"HTML","isH3":true,"content":"<div class=\"code-example\"><div class=\"example-header\"><span class=\"language-name\">html</span></div><pre class=\"brush: html notranslate\"><code><div itemscope itemtype=\"https://schema.org/SoftwareApplication\">\n <span itemprop=\"name\">Angry Birds</span> - REQUIRES\n <span itemprop=\"operatingSystem\">ANDROID</span><br />\n <link\n itemprop=\"applicationCategory\"\n href=\"https://schema.org/SoftwareApplication\" />\n\n <div\n itemprop=\"aggregateRating\"\n itemscope\n itemtype=\"https://schema.org/AggregateRating\">\n RATING:\n <span itemprop=\"ratingValue\">4.6</span> (\n <span itemprop=\"ratingCount\">8864</span> ratings )\n </div>\n\n <div itemprop=\"offers\" itemscope itemtype=\"https://schema.org/Offer\">\n Price: $<span itemprop=\"price\">1.00</span>\n <meta itemprop=\"priceCurrency\" content=\"USD\" />\n </div>\n</div>\n</code></pre></div>"}},{"type":"prose","value":{"id":"strukturierte_daten","title":"Strukturierte Daten","isH3":true,"content":"<figure class=\"table-container\"><table class=\"standard-table\">\n <tbody>\n <tr>\n <td rowspan=\"4\">itemscope</td>\n <td>itemtype</td>\n <td colspan=\"2\">SoftwareApplication (https://schema.org/SoftwareApplication)</td>\n </tr>\n <tr>\n <td>itemprop</td>\n <td>name</td>\n <td>Angry Birds</td>\n </tr>\n <tr>\n <td>itemprop</td>\n <td>operatingSystem</td>\n <td>ANDROID</td>\n </tr>\n <tr>\n <td>itemprop</td>\n <td>applicationCategory</td>\n <td>SoftwareApplication (https://schema.org/SoftwareApplication)</td>\n </tr>\n <tr>\n <td rowspan=\"3\">itemscope</td>\n <td>itemprop[itemtype]</td>\n <td colspan=\"2\">aggregateRating [AggregateRating]</td>\n </tr>\n <tr>\n <td>itemprop</td>\n <td>ratingValue</td>\n <td>4.6</td>\n </tr>\n <tr>\n <td>itemprop</td>\n <td>ratingCount</td>\n <td>8864</td>\n </tr>\n <tr>\n <td rowspan=\"3\">itemscope</td>\n <td>itemprop[itemtype]</td>\n <td colspan=\"2\">offers [Offer]</td>\n </tr>\n <tr>\n <td>itemprop</td>\n <td>price</td>\n <td>1.00</td>\n </tr>\n <tr>\n <td>itemprop</td>\n <td>priceCurrency</td>\n <td>USD</td>\n </tr>\n </tbody>\n</table></figure>"}},{"type":"prose","value":{"id":"ergebnis","title":"Ergebnis","isH3":true,"content":"<div class=\"code-example\"><div class=\"example-header\"></div><iframe class=\"sample-code-frame\" title=\"HTML sample\" id=\"frame_html\" height=\"100\" src=\"about:blank\" data-live-path=\"/de/docs/Web/HTML/Microdata\" data-live-id=\"html\" sandbox=\"allow-same-origin allow-scripts\" loading=\"lazy\"></iframe></div>\n<div class=\"notecard note\">\n <p><strong>Hinweis:</strong> Ein praktisches Werkzeug zum Extrahieren von Microdata-Strukturen aus HTML ist das <a href=\"https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data\" class=\"external\" target=\"_blank\">Structured Data Testing Tool</a> von Google. Versuchen Sie es mit dem oben gezeigten HTML.</p>\n</div>"}},{"type":"prose","value":{"id":"siehe_auch","title":"Siehe auch","isH3":false,"content":"<ul>\n <li><a href=\"/de/docs/Web/HTML/Global_attributes\">Globale Attribute</a></li>\n</ul>"}}],"toc":[{"text":"Vokabulare","id":"vokabulare"},{"text":"Lokalisierung","id":"lokalisierung"},{"text":"Globale Attribute","id":"globale_attribute"},{"text":"Beispiel","id":"beispiel"},{"text":"Siehe auch","id":"siehe_auch"}],"summary":"Microdata ist Teil des WHATWG HTML-Standards und wird verwendet, um Metadaten in bestehende Inhalte auf Webseiten einzubetten. Suchmaschinen und Webcrawler können Microdata von einer Webseite extrahieren und verarbeiten und nutzen, um den Nutzern ein reichhaltigeres Browsing-Erlebnis zu bieten. Suchmaschinen profitieren enorm von direktem Zugriff auf diese strukturierten Daten, da dies ihnen ermöglicht, die Informationen auf Webseiten zu verstehen und Nutzern relevantere Ergebnisse zu liefern. Microdata verwendet ein unterstützendes Vokabular, um ein Objekt zu beschreiben und Name-Wert-Paare, um seinen Eigenschaften Werte zuzuweisen. Microdata ist ein Versuch, einen deklarativen Weg zur Annotation von HTML-Elementen mit maschinenlesbaren Tags bereitzustellen, als die ähnlichen Ansätze der Verwendung von RDFa und klassischen Mikroformaten.","popularity":0,"modified":null,"other_translations":[{"locale":"en-US","title":"Microdata","native":"English (US)"},{"locale":"es","title":"Microdatos","native":"Español"},{"locale":"fr","title":"Microdonnées","native":"Français"},{"locale":"ja","title":"マイクロデータ","native":"日本語"},{"locale":"zh-CN","title":"微数据","native":"中文 (简体)"}],"pageType":"unknown","source":{"folder":"de/web/html/microdata","github_url":"https://github.com/mdn/translated-content/blob/main/files/de/web/html/microdata/index.md","last_commit_url":"https://github.com/mdn/translated-content/commit/null","filename":"index.md"},"short_title":"Microdata","parents":[{"uri":"/de/docs/Web","title":"Web-Technologien für Entwickler"},{"uri":"/de/docs/Web/HTML","title":"HTML"},{"uri":"/de/docs/Web/HTML/Microdata","title":"Microdata"}],"pageTitle":"Microdata - HTML: HyperText Markup Language | MDN","noIndexing":false}}</script></body></html>