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(PDF) Social Impact of Digital Media and Advertising
<!DOCTYPE html> <html > <head> <meta charset="utf-8"> <meta rel="search" type="application/opensearchdescription+xml" href="/open_search.xml" title="Academia.edu"> <meta content="width=device-width, initial-scale=1" name="viewport"> <meta name="google-site-verification" content="bKJMBZA7E43xhDOopFZkssMMkBRjvYERV-NaN4R6mrs"> <meta name="csrf-param" content="authenticity_token" /> <meta name="csrf-token" content="Anq4yq2I6L65NtsOoYnugc8YTWGw1crcoSgXEPxqLFFqh-CTfsDztSBs-86snGYxvbsVMPYvhhLXi8Zl7n20-g" /> <meta name="citation_title" content="Social Impact of Digital Media and Advertising" /> <meta name="citation_journal_title" content="Handbook of Research on Digital Media and Advertising" /> <meta name="citation_author" content="Hussein Salman" /> <meta name="twitter:card" content="summary" /> <meta name="twitter:url" content="https://www.academia.edu/84935831/Social_Impact_of_Digital_Media_and_Advertising" /> <meta name="twitter:title" content="Social Impact of Digital Media and Advertising" /> <meta name="twitter:description" content="Around the world today we have convenient, fingertip access to continual, informational content. At first the free flow of information seems convenient, empowering, and endlessly beneficial for those world citizens with access to it. This chapter" /> <meta name="twitter:image" content="https://0.academia-photos.com/227739926/84615788/73251497/s200_hussein.salman.jpeg" /> <meta property="fb:app_id" content="2369844204" /> <meta property="og:type" content="article" /> <meta property="og:url" content="https://www.academia.edu/84935831/Social_Impact_of_Digital_Media_and_Advertising" /> <meta property="og:title" content="Social Impact of Digital Media and Advertising" /> <meta property="og:image" content="http://a.academia-assets.com/images/open-graph-icons/fb-paper.gif" /> <meta property="og:description" content="Around the world today we have convenient, fingertip access to continual, informational content. At first the free flow of information seems convenient, empowering, and endlessly beneficial for those world citizens with access to it. This chapter" /> <meta property="article:author" content="https://independent.academia.edu/HusseinSalman21" /> <meta name="description" content="Around the world today we have convenient, fingertip access to continual, informational content. At first the free flow of information seems convenient, empowering, and endlessly beneficial for those world citizens with access to it. This chapter" /> <title>(PDF) Social Impact of Digital Media and Advertising</title> <link rel="canonical" href="https://www.academia.edu/84935831/Social_Impact_of_Digital_Media_and_Advertising" /> <script async src="https://www.googletagmanager.com/gtag/js?id=G-5VKX33P2DS"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-5VKX33P2DS', { cookie_domain: 'academia.edu', send_page_view: false, }); gtag('event', 'page_view', { 'controller': "single_work", 'action': "show", 'controller_action': 'single_work#show', 'logged_in': 'false', 'edge': 'unknown', // Send nil if there is no A/B test bucket, in case some records get logged // with missing data - that way we can distinguish between the two cases. // ab_test_bucket should be of the form <ab_test_name>:<bucket> 'ab_test_bucket': null, }) </script> <script> var $controller_name = 'single_work'; var $action_name = "show"; var $rails_env = 'production'; var $app_rev = '29cbb9485f79f49ca3eb38b6f0905739256f19a4'; var $domain = 'academia.edu'; var $app_host = "academia.edu"; var $asset_host = "academia-assets.com"; var $start_time = new Date().getTime(); var $recaptcha_key = "6LdxlRMTAAAAADnu_zyLhLg0YF9uACwz78shpjJB"; var $recaptcha_invisible_key = "6Lf3KHUUAAAAACggoMpmGJdQDtiyrjVlvGJ6BbAj"; var $disableClientRecordHit = false; </script> <script> window.require = { config: function() { return function() {} } } </script> <script> window.Aedu = window.Aedu || {}; window.Aedu.hit_data = null; window.Aedu.serverRenderTime = new Date(1740293195000); window.Aedu.timeDifference = new Date().getTime() - 1740293195000; </script> <script type="application/ld+json">{"@context":"https://schema.org","@type":"ScholarlyArticle","abstract":"Around the world today we have convenient, fingertip access to continual, informational content. At first the free flow of information seems convenient, empowering, and endlessly beneficial for those world citizens with access to it. This chapter takes a closer look at this relationship in terms of today’s consumer and the mediated information they are exposed to and asks the question of whether or not this is necessarily a good thing. The chapter looks at the historical relationship of power and information for guidance in this examination while considering active and inactive audience, corporate and independent media texts, and the possible relationships between Victor Frankl’s ‘existential void’ and mediated messages today.","author":[{"@context":"https://schema.org","@type":"Person","name":"Hussein Salman","url":"https://independent.academia.edu/HusseinSalman21"}],"contributor":[],"dateCreated":"2022-08-16","headline":"Social Impact of Digital Media and Advertising","image":"https://attachments.academia-assets.com/89792030/thumbnails/1.jpg","inLanguage":"en","keywords":["IGI Global"],"publication":"Handbook of Research on Digital Media and Advertising","publisher":{"@context":"https://schema.org","@type":"Organization","name":"IGI 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{"work":{"id":84935831,"created_at":"2022-08-16T21:15:04.728-07:00","from_world_paper_id":212799330,"updated_at":"2023-12-12T23:37:01.499-08:00","_data":{"abstract":"Around the world today we have convenient, fingertip access to continual, informational content. At first the free flow of information seems convenient, empowering, and endlessly beneficial for those world citizens with access to it. This chapter takes a closer look at this relationship in terms of today’s consumer and the mediated information they are exposed to and asks the question of whether or not this is necessarily a good thing. The chapter looks at the historical relationship of power and information for guidance in this examination while considering active and inactive audience, corporate and independent media texts, and the possible relationships between Victor Frankl’s ‘existential void’ and mediated messages today.","publisher":"IGI Global","publication_name":"Handbook of Research on Digital Media and Advertising"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"Social Impact of Digital Media and Advertising","broadcastable":true,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [227739926]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "full_page_mobile_sutd_modal"; window.loswp.useOptimizedScribd4genScript = false; window.loginModal = {}; window.loginModal.appleClientId = 'edu.academia.applesignon'; window.userInChina = "false";</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":89792030,"attachmentType":"pdf"}"><img alt="First page of “Social Impact of Digital Media and Advertising”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/89792030/mini_magick20220817-1-1v2ezag.png?1660709823" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/images/single_work_splash/adobe_icon.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">Social Impact of Digital Media and Advertising</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="227739926" href="https://independent.academia.edu/HusseinSalman21"><img alt="Profile image of Hussein Salman" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/227739926/84615788/73251497/s65_hussein.salman.jpeg" />Hussein Salman</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">Handbook of Research on Digital Media and Advertising</p><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span><p class="ds2-5-body-sm">14 pages</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">link</span><p class="ds2-5-body-sm">1 file</p></div></div><script>(async () => { const workId = 84935831; 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if (!viewCountBody) { throw new Error('Failed to find work views element'); } viewCountBody.textContent = `${commaizedViewCount} views`; } catch (error) { // Remove the whole views element if there was some issue parsing. document.getElementById('work-metadata-view-count')?.parentNode?.remove(); throw new Error(`Failed to parse view count: ${viewCount}`, error); } }; // If the DOM is still loading, wait for it to be ready before updating the view count. if (document.readyState === "loading") { document.addEventListener('DOMContentLoaded', () => { updateViewCount(viewCount); }); // Otherwise, just update it immediately. } else { updateViewCount(viewCount); } })();</script></div><p class="ds-work-card--work-abstract ds-work-card--detail ds2-5-body-md">Around the world today we have convenient, fingertip access to continual, informational content. At first the free flow of information seems convenient, empowering, and endlessly beneficial for those world citizens with access to it. This chapter takes a closer look at this relationship in terms of today’s consumer and the mediated information they are exposed to and asks the question of whether or not this is necessarily a good thing. The chapter looks at the historical relationship of power and information for guidance in this examination while considering active and inactive audience, corporate and independent media texts, and the possible relationships between Victor Frankl’s ‘existential void’ and mediated messages today.</p><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":89792030,"attachmentType":"pdf","workUrl":"https://www.academia.edu/84935831/Social_Impact_of_Digital_Media_and_Advertising"}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":89792030,"attachmentType":"pdf","workUrl":"https://www.academia.edu/84935831/Social_Impact_of_Digital_Media_and_Advertising"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div><div class="ds-signup-banner-trigger-container"><div class="ds-signup-banner-trigger ds-signup-banner-trigger-control"></div></div><div class="ds-signup-banner ds-signup-banner-control"><div id="ds-signup-banner-close-button"><button class="ds2-5-button ds2-5-button--secondary ds2-5-button--inverse"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">close</span></button></div><div class="ds-signup-banner-ctas"><img src="//a.academia-assets.com/images/academia-logo-capital-white.svg" /><h4 class="ds2-5-heading-serif-sm">Sign up for access to the world's latest research</h4><button class="ds2-5-button ds2-5-button--inverse ds2-5-button--full-width js-swp-download-button" data-signup-modal="{"location":"signup-banner"}">Sign up for free<span class="material-symbols-outlined" style="font-size: 20px" translate="no">arrow_forward</span></button></div><div class="ds-signup-banner-divider"></div><div class="ds-signup-banner-reasons"><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Get notified about relevant papers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Save papers to use in your research</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Join the discussion with peers</span></div><div class="ds-signup-banner-reasons-item"><span class="material-symbols-outlined" style="font-size: 24px" translate="no">check</span><span>Track your impact</span></div></div></div><script>(() => { // Set up signup banner show/hide behavior: // 1. 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This truism applies particularly to the advertising industry, for not only does advertising have a high visibility in the cultural environment, but it is the vital source of the revenue that supports and motivates all commercial media. It could even be said that advertising is the media industry which stands behind all the other media industries. However, research approaches of past decades have tended to concentrate upon the products of the advertising industry, that is, advertisements, and their cultural significance, rather than to penetrate beyond to the industry as such – its political and cultural economy; the relations between advertisers, advertising agencies and the media; and actual advertising practices. More contemporary research has focussed directly on these fundamentals, particularly in the context of globalisation and the complex transition from 'old' to 'new' media (Sinclair 2012). The very meaning of 'advertising' as we have known it is in flux, for the advent of the internet has transformed the character of advertising media as formerly understood. The comfortable relationship which has existed between advertisers, agencies and media throughout the golden age of mass media in decades past – in which the media would offer content that could attract audiences so as to sell access to those audiences to advertisers via the agencies – is a 'business model' which is now under severe pressure. The interactive properties of the internet, with the affordances of social networking and direct commercial transactions, have precipitated a shift in the balance of power between advertisers and consumers, just as they have caused the still-dominant advertising media of television and print to lose growth in advertising revenue in favour of the internet. Meanwhile, on the internet itself, emergent new business models compete for hegemony.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Advertising, the Media and Globalisation","attachmentId":48397150,"attachmentType":"docx","work_url":"https://www.academia.edu/28080738/Advertising_the_Media_and_Globalisation","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/28080738/Advertising_the_Media_and_Globalisation"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="1" data-entity-id="1023445" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/1023445/Digital_Media_The_cultural_politics_of_information">Digital Media: The cultural politics of information</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="386918" href="https://uow.academia.edu/AndrewWhelan">Andrew Whelan</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Digital Media: The cultural politics of information","attachmentId":30856867,"attachmentType":"doc","work_url":"https://www.academia.edu/1023445/Digital_Media_The_cultural_politics_of_information","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/1023445/Digital_Media_The_cultural_politics_of_information"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="2" data-entity-id="111627620" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/111627620/Media_and_Communication_in_the_Digital_Age_Changes_and_Dynamics_Editors">Media and Communication in the Digital Age: Changes and Dynamics Editors</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="11828510" href="https://ege.academia.edu/YaseminY%C4%B1lmaz">Yasemin Durmuş</a></div><p class="ds-related-work--metadata ds2-5-body-xs"> Özgür Publications, 2023</p><p class="ds-related-work--abstract ds2-5-body-sm">While the world is changing rapidly in the shadow of technological developments, the wonderful combination of the internet and artificial intelligence makes the boundless lines of the new world more invisible with each passing day. With its limitless and eclectic structure, the new media understanding created by this new world with blurred borders serves as a huge agora where every individual can easily access and at the same time be a source of information. The fact that this world, in which a new reality, or in other words, surrealism, has emerged, provides the opportunity to reach the story at first hand, as well as the fact that the story can be transmitted directly to the senses of individuals, whether it is real or not, taking it to a completely different dimension, separating it from the truths of the physical world, or seeing it as if it were. It makes it possible to feel like This extremely powerful and lively communication undoubtedly includes countless dangers and manipulative scenarios, in addition to all the benefits it provides. Therefore, monitoring the process of events in the new media and all kinds of innovations is considered important and valuable in terms of developing predictions for positive or negative possible returns. With this book, it is aimed to define the facts and problems in many subjects, from the effect of the new media on politics to the new application forms of abuse, from the disinformation produced in health communication and social structure to the use of advertising in the field of e-sports that entered our lives with this new world, and to provide original and strong contributions to the field with possible solutions. . We hope that this study, which brings together highly valuable academicians and their studies, will offer a new perspective to the literature and to all interested readers.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Media and Communication in the Digital Age: Changes and Dynamics Editors","attachmentId":109110540,"attachmentType":"pdf","work_url":"https://www.academia.edu/111627620/Media_and_Communication_in_the_Digital_Age_Changes_and_Dynamics_Editors","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/111627620/Media_and_Communication_in_the_Digital_Age_Changes_and_Dynamics_Editors"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="3" data-entity-id="122577278" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/122577278/Media_and_Communication_in_the_Digital_Age_Changes_and_Dynamics">Media and Communication in the Digital Age: Changes and Dynamics</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="11828510" href="https://ege.academia.edu/YaseminY%C4%B1lmaz">Yasemin Durmuş</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Özgür Yayınları eBooks, 2023</p><p class="ds-related-work--abstract ds2-5-body-sm">While the world is changing rapidly in the shadow of technological developments, the wonderful combination of the internet and artificial intelligence makes the boundless lines of the new world more invisible with each passing day. With its limitless and eclectic structure, the new media understanding created by this new world with blurred borders serves as a huge agora where every individual can easily access and at the same time be a source of information. The fact that this world, in which a new reality, or in other words, surrealism, has emerged, provides the opportunity to reach the story at first hand, as well as the fact that the story can be transmitted directly to the senses of individuals, whether it is real or not, taking it to a completely different dimension, separating it from the truths of the physical world, or seeing it as if it were. It makes it possible to feel like This extremely powerful and lively communication undoubtedly includes countless dangers and manipulative scenarios, in addition to all the benefits it provides. Therefore, monitoring the process of events in the new media and all kinds of innovations is considered important and valuable in terms of developing predictions for positive or negative possible returns. With this book, it is aimed to define the facts and problems in many subjects, from the effect of the new media on politics to the new application forms of abuse, from the disinformation produced in health communication and social structure to the use of advertising in the field of e-sports that entered our lives with this new world, and to provide original and strong contributions to the field with possible solutions.. We hope that this study, which brings together highly valuable academicians and their studies, will offer a new perspective to the literature and to all interested readers.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Media and Communication in the Digital Age: Changes and Dynamics","attachmentId":117215857,"attachmentType":"pdf","work_url":"https://www.academia.edu/122577278/Media_and_Communication_in_the_Digital_Age_Changes_and_Dynamics","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/122577278/Media_and_Communication_in_the_Digital_Age_Changes_and_Dynamics"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="30188609" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/30188609/Social_communication_in_advertising_consumption_in_the_mediated_marketplace">Social communication in advertising: consumption in the mediated marketplace</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="57480595" href="https://queensu.academia.edu/WilliamLeiss">William Leiss</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2005</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Social communication in advertising: consumption in the mediated marketplace","attachmentId":50647988,"attachmentType":"pdf","work_url":"https://www.academia.edu/30188609/Social_communication_in_advertising_consumption_in_the_mediated_marketplace","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/30188609/Social_communication_in_advertising_consumption_in_the_mediated_marketplace"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="36807838" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/36807838/Media_Use_and_the_Extended_Commodification_of_the_Lifeworld">Media Use and the Extended Commodification of the Lifeworld</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="181864" href="https://sh.academia.edu/G%C3%B6ranBolin">Göran Bolin</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Technologies of Labour and the Politics of Contradiction (eds: Paško Bilić, Jaka Primorac, Bjarki Valtýsson), 2018</p><p class="ds-related-work--abstract ds2-5-body-sm">In the chapter Bolin argues that in the world of digital, interactive media, media users become involved in two kinds of valorisation processes: one in which they produce social, aesthetic and cultural value within the framework of a cultural economy – which then becomes appropriated by the media industries and transformed into economic value. Furthermore, the nature of the business models of social networking media makes the labour activities at their bottom easily misrecognized by the media users. The result of this process is an increased commodification of social realms that have previously been outside of the economic markets.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Media Use and the Extended Commodification of the Lifeworld","attachmentId":61297139,"attachmentType":"pdf","work_url":"https://www.academia.edu/36807838/Media_Use_and_the_Extended_Commodification_of_the_Lifeworld","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/36807838/Media_Use_and_the_Extended_Commodification_of_the_Lifeworld"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="47558374" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/47558374/Advertising_the_Media_and_Globalization">Advertising, the Media, and Globalization</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="20009755" href="https://unimelb.academia.edu/JohnSinclair">John Sinclair</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Media Industries Journal</p><p class="ds-related-work--abstract ds2-5-body-sm">Advertising is a crucial media industry, not only in its own right but also because of the intermediary structural relation it holds between the commercial media on one hand and the consumer goods and service industries on the other. This can be conceived as a manufacturing-marketingmedia complex. However, the traditional business model that facilitated this relationship in the mass media era is now under challenge from the new forms of social communication afforded by the internet. Accordingly, such a fundamental transformation forces a critical review of how advertising has been understood. This essay explains how former approaches such as the semiological analysis of advertisements, the Marxist political economy of value, ethnographic studies of advertising practice, and the "cultural turn" in social theory have all been superseded to a greater or lesser extent by the reorientation of advertising within a broader conceptual landscape of consumer culture, and by contemporary theory and research on branding. Furthermore, attention is given to the historical globalization of the corporations that own the brands and the advertising industry's response, which has been to consolidate into a small number of global umbrella corporations that coordinate and manage a host of specialist divisions across the whole field of "integrated marketing communications."</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Advertising, the Media, and Globalization","attachmentId":66589571,"attachmentType":"pdf","work_url":"https://www.academia.edu/47558374/Advertising_the_Media_and_Globalization","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/47558374/Advertising_the_Media_and_Globalization"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="8884917" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/8884917/The_social_consequences_of_advertising">The social consequences of advertising</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="996859" href="https://nottingham.academia.edu/RobertCluley">Robert Cluley</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"The social consequences of advertising","attachmentId":35216898,"attachmentType":"pdf","work_url":"https://www.academia.edu/8884917/The_social_consequences_of_advertising","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/8884917/The_social_consequences_of_advertising"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="3372670" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/3372670/Media_Rising_Consumer_Culture_and_the_Working_Class">Media, Rising Consumer Culture and the Working Class</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="3917798" href="https://iimcal.academia.edu/RohitVarman">Rohit Varman</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Proceedings of the Critical Management …, 2005</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Media, Rising Consumer Culture and the Working Class","attachmentId":31174318,"attachmentType":"pdf","work_url":"https://www.academia.edu/3372670/Media_Rising_Consumer_Culture_and_the_Working_Class","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span 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href="https://sh.academia.edu/StinaBengtsson">Stina Bengtsson</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Blurring the lines: Market-driven and democracy-driven freedom of expression, 2016</p><p class="ds-related-work--abstract ds2-5-body-sm">Media usage has always included aspects of commodification. The media audience has been targeted as a recipient of advertising when watching (commercial) TV or reading newspapers. The advent of the Internet has further developed this commodification of the media audience. In many ways, everyday space is becoming more commercial in its organisation, citizens are being transformed into consumers and, in the long run, free speech conducted online is not free as it will be tracked, saved and used for commercial purposes. This chapter draws on a Swedish national representative survey asking respondents about their views on different aspects of commodification of their life online. The results indicate a rather sceptical view towards different forms of commodification related to Internet use among Swedish citizens. However, younger respondents, those with liberal market values and frequent Internet users embrace a more permissive view of a more commodified media environment. Two avenues are suggested for resisting such developments, targeting media producers and users.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"On-Line Life in a Commercialised World The Commodification of Mediated Social Relations","attachmentId":60883480,"attachmentType":"pdf","work_url":"https://www.academia.edu/40604627/On_Line_Life_in_a_Commercialised_World_The_Commodification_of_Mediated_Social_Relations","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/40604627/On_Line_Life_in_a_Commercialised_World_The_Commodification_of_Mediated_Social_Relations"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":89792030,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":89792030,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_89792030" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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