CINXE.COM

<!DOCTYPE html> <html lang="it-IT"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <link rel="profile" href="http://gmpg.org/xfn/11"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <link rel="alternate" hreflang="it-it" href="https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/" />  <title>Soluzioni programmatiche per i publisher CTV | Index Exchange</title> <meta name="description" content="Massimizza il valore dell鈥檌nventory per la CTV con le nostre soluzioni programmatiche. Scopri di pi霉 su come collaboriamo con i publisher CTV" /> <link rel="canonical" href="https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/" /> <meta property="og:locale" content="it_IT" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Soluzioni programmatiche per i publisher CTV | Index Exchange" /> <meta property="og:description" content="Massimizza il valore dell鈥檌nventory per la CTV con le nostre soluzioni programmatiche. Scopri di pi霉 su come collaboriamo con i publisher CTV" /> <meta property="og:url" content="https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/" /> <meta property="og:site_name" content="Index Exchange" /> <meta property="article:publisher" content="https://www.facebook.com/indexexchange" /> <meta property="article:modified_time" content="2024-11-01T14:42:28+00:00" /> <meta property="og:image" content="https://s46182.pcdn.co/wp-content/uploads/2022/11/watching-tv-hero-3200x1800-1-1-4-1024x576.jpg" /> <meta property="og:image:width" content="1024" /> <meta property="og:image:height" content="576" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@IndexExchange" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/","url":"https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/","name":"Soluzioni programmatiche per i publisher CTV | Index Exchange","isPartOf":{"@id":"https://www.indexexchange.com/it/#website"},"primaryImageOfPage":{"@id":"https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/#primaryimage"},"image":{"@id":"https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/#primaryimage"},"thumbnailUrl":"https://s46182.pcdn.co/wp-content/uploads/2022/11/watching-tv-hero-3200x1800-1-1-4.jpg","datePublished":"2021-10-28T08:09:47+00:00","dateModified":"2024-11-01T14:42:28+00:00","description":"Massimizza il valore dell鈥檌nventory per la CTV con le nostre soluzioni programmatiche. Scopri di pi霉 su come collaboriamo con i publisher CTV","breadcrumb":{"@id":"https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/#primaryimage","url":"https://s46182.pcdn.co/wp-content/uploads/2022/11/watching-tv-hero-3200x1800-1-1-4.jpg","contentUrl":"https://s46182.pcdn.co/wp-content/uploads/2022/11/watching-tv-hero-3200x1800-1-1-4.jpg","width":3200,"height":1800,"caption":"Living Room, Furniture, Room"},{"@type":"BreadcrumbList","@id":"https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.indexexchange.com/it/index-exchange-5/"},{"@type":"ListItem","position":2,"name":"Per i publisher e piattaforme CTV"}]},{"@type":"WebSite","@id":"https://www.indexexchange.com/it/#website","url":"https://www.indexexchange.com/it/","name":"Index Exchange","description":"A global advertising marketplace where premium digital media companies sell their ad impressions with accountability and in real time.","publisher":{"@id":"https://www.indexexchange.com/it/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.indexexchange.com/it/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https://www.indexexchange.com/it/#organization","name":"Index Exchange","url":"https://www.indexexchange.com/it/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https://www.indexexchange.com/it/#/schema/logo/image/","url":"https://s46182.pcdn.co/wp-content/uploads/2021/10/ix_logo_rgb_squares-ixblue.png","contentUrl":"https://s46182.pcdn.co/wp-content/uploads/2021/10/ix_logo_rgb_squares-ixblue.png","width":2000,"height":2000,"caption":"Index Exchange"},"image":{"@id":"https://www.indexexchange.com/it/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/indexexchange","https://x.com/IndexExchange","https://www.instagram.com/indexexchange/","https://www.linkedin.com/company/index-platform/"]}]}</script>  <link rel='dns-prefetch' href='//kit.fontawesome.com' /> <link rel='dns-prefetch' href='//player.vimeo.com' /> <style id='co-authors-plus-coauthors-style-inline-css' type='text/css'> .wp-block-co-authors-plus-coauthors.is-layout-flow [class*=wp-block-co-authors-plus]{display:inline} </style> <style id='co-authors-plus-avatar-style-inline-css' type='text/css'> .wp-block-co-authors-plus-avatar :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-avatar :where(img){vertical-align:middle}.wp-block-co-authors-plus-avatar:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-avatar.aligncenter{display:table;margin-inline:auto} </style> <style id='co-authors-plus-image-style-inline-css' type='text/css'> .wp-block-co-authors-plus-image{margin-bottom:0}.wp-block-co-authors-plus-image :where(img){height:auto;max-width:100%;vertical-align:bottom}.wp-block-co-authors-plus-coauthors.is-layout-flow .wp-block-co-authors-plus-image :where(img){vertical-align:middle}.wp-block-co-authors-plus-image:is(.alignfull,.alignwide) :where(img){width:100%}.wp-block-co-authors-plus-image:is(.alignleft,.alignright){display:table}.wp-block-co-authors-plus-image.aligncenter{display:table;margin-inline:auto} </style> <style id='safe-svg-svg-icon-style-inline-css' type='text/css'> .safe-svg-cover{text-align:center}.safe-svg-cover .safe-svg-inside{display:inline-block;max-width:100%}.safe-svg-cover svg{height:100%;max-height:100%;max-width:100%;width:100%} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='wpml-blocks-css' href='https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/dist/css/blocks/styles.css?ver=4.6.13' type='text/css' media='all' /> <link rel='stylesheet' id='wpml-menu-item-0-css' href='https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/menu-item/style.min.css?ver=1' type='text/css' media='all' /> <link rel='stylesheet' id='main-css-css' href='https://s46182.pcdn.co/wp-content/themes/index-exchange/dist/css/main.min.css?ver=1731511849' type='text/css' media='' /> <script type="text/javascript" id="wpml-cookie-js-extra"> /* <![CDATA[ */ var wpml_cookies = {"wp-wpml_current_language":{"value":"it","expires":1,"path":"\/"}}; var wpml_cookies = {"wp-wpml_current_language":{"value":"it","expires":1,"path":"\/"}}; /* ]]> */ </script> <script type="text/javascript" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/js/cookies/language-cookie.js?ver=4.6.13" id="wpml-cookie-js" defer="defer" data-wp-strategy="defer"></script> <script type="text/javascript" src="https://kit.fontawesome.com/d4a1a6fc54.js?ver=6.6.2" id="font_awesome-js"></script> <script type="text/javascript" src="https://player.vimeo.com/api/player.js?ver=6.6.2" id="vimeojs-js"></script> <link rel='shortlink' href='https://www.indexexchange.com/it/?p=6005267' /> <meta name="generator" content="WPML ver:4.6.13 stt:1,67,66,4,3,27,28,2;" />  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-T4C335X5');</script> <link rel="icon" href="https://s46182.pcdn.co/wp-content/uploads/2024/09/cropped-favicon-1-32x32.png" sizes="32x32" /> <link rel="icon" href="https://s46182.pcdn.co/wp-content/uploads/2024/09/cropped-favicon-1-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://s46182.pcdn.co/wp-content/uploads/2024/09/cropped-favicon-1-180x180.png" /> <meta name="msapplication-TileImage" content="https://s46182.pcdn.co/wp-content/uploads/2024/09/cropped-favicon-1-270x270.png" /> </head> <body class="solution-template-default single single-solution postid-6005267 no-sidebar">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-T4C335X5" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="page" class="site"> <header id="masthead" class="site-header container-fluid headsticky solid "> <div class="row"> <nav id="site-navigation" class="col main-navigation navbar navbar-expand-md"> <a href="https://www.indexexchange.com/it/" rel="home" class="navbar-brand custom-logo"> <span class="hidden-text">Index Exchange Home page</span> <svg version="1.1" id="desktop-logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 126 56" xml:space="preserve"> <path class="st0" d="M32.1,49.8h-3.3L24.5,44L20,49.8h-3.2l5.9-7.8h0l-5.9-7.8h3.3l4.3,5.8l4.4-5.8H32L26.2,42h0L32.1,49.8z M15.2,49.8v-2.6H3v-7.3h10.6v-2.5H3v-6.9h11.8v-2.6H0v21.9L15.2,49.8L15.2,49.8z M39.4,47.8c-2.9,0-4.5-2.2-4.5-5.8 c0-3.7,1.6-5.9,4.5-5.9c2.4,0,3.8,1.2,4.1,3.7l2.9-0.3c-0.5-3.7-3-5.8-7-5.8c-2.3,0-4.1,0.8-5.4,2.3c-1.4,1.5-2,3.5-2,6 c0,2.5,0.7,4.5,2,5.9c1.3,1.5,3.2,2.2,5.5,2.2c3.8,0,6.5-2.3,6.9-5.8l-2.7-0.3C43.2,46.5,41.7,47.8,39.4,47.8z M61.7,39.7 c0-3.6-2.2-5.9-5.9-5.9c-2.1,0-3.8,0.8-4.9,2.3V28h-2.8v21.9h2.8v-8.6c0-3.3,1.5-5,4.2-5c2.4,0,3.7,1.4,3.7,4v9.6h2.8L61.7,39.7 L61.7,39.7z M77.8,47.5c-0.9,0-1.2-0.3-1.2-1.2v-7c0-3.3-2.3-5.5-6.1-5.5c-3.6,0-6.1,2-6.6,4.8l2.7,0.3c0.5-2,1.7-2.9,3.9-2.9 c2.2,0,3.4,1.2,3.4,2.9c0,0.7-0.3,1-1,1.1l-4.6,0.8c-3.1,0.5-4.8,2.2-4.8,4.8c0,2.7,2.2,4.6,5.5,4.6c2.1,0,3.9-0.9,5-2.6 c0.2,1.4,1.4,2.2,3,2.2h1.2v-2.3H77.8z M73.9,42.9c0,3-1.9,5.1-4.6,5.1c-1.9,0-3-0.9-3-2.5c0-1.4,0.9-2.3,2.6-2.6l5.1-0.9h0V42.9z M93.5,39.7c0-3.6-2.2-5.9-5.9-5.9c-2.1,0-3.9,0.8-4.9,2.3v-2H80v15.6h2.8v-8.6c0-3.3,1.5-5,4.2-5c2.4,0,3.7,1.4,3.7,4v9.6h2.8V39.7 z M107,34.2v1.9c-1.1-1.5-2.8-2.3-4.9-2.3c-2.1,0-3.7,0.7-5,2.1c-1.2,1.4-1.9,3.2-1.9,5.5c0,2.3,0.6,4.1,1.8,5.5c1.2,1.3,2.9,2,5,2 c2,0,3.7-0.8,4.8-2.4V49c0,3.1-1.5,4.7-4.2,4.7c-2.5,0-3.9-1-4.3-3.2l-2.8,0.3c0.3,3.3,2.9,5.3,7.1,5.3c4.5,0,7-2.6,7-6.9V34.2H107z M102.6,46.5c-2.8,0-4.5-1.9-4.5-5.2s1.6-5.2,4.5-5.2c1.3,0,2.3,0.5,3.1,1.5c0.8,1,1.2,2.2,1.2,3.7C107,44.5,105.3,46.5,102.6,46.5z M126,41.3c0-4.6-2.6-7.5-6.9-7.5c-2.3,0-4.2,0.8-5.5,2.3c-1.4,1.5-2.1,3.5-2.1,5.9c0,5.3,2.7,8.2,7.6,8.2c3.4,0,6-1.9,6.6-4.9 l-2.6-0.5c-0.5,2.1-1.8,3.2-4,3.2c-3,0-4.6-1.8-4.8-5.3H126V41.3z M114.4,40.6c0.3-3,2-4.6,4.6-4.6c2.6,0,3.9,1.5,4.1,4.6H114.4z M3,21.9V0H0v21.9H3z M19.6,11.8c0-3.6-2.2-5.9-5.9-5.9c-2.1,0-3.9,0.8-4.9,2.3v-2H6.1v15.6h2.8v-8.6c0-3.3,1.5-5,4.2-5 c2.4,0,3.7,1.4,3.7,4v9.6h2.8V11.8z M33.5,0v8.4c-1.2-1.7-2.9-2.5-5.1-2.5c-2.1,0-3.8,0.8-5.1,2.3s-1.9,3.5-1.9,6 c0,2.4,0.6,4.4,1.9,5.9c1.3,1.5,3,2.2,5.1,2.2c2.2,0,3.9-0.9,5.2-2.7v2.3h2.7V0H33.5z M28.8,19.9c-2.8,0-4.6-2.3-4.6-5.8 s1.8-5.8,4.6-5.8c2.9,0,4.8,2.3,4.8,5.8C33.6,17.6,31.7,19.9,28.8,19.9z M52.6,13.4c0-4.6-2.6-7.5-6.9-7.5c-2.3,0-4.2,0.8-5.5,2.3 c-1.4,1.5-2.1,3.5-2.1,5.9c0,5.3,2.7,8.2,7.6,8.2c3.4,0,6-1.9,6.6-4.9l-2.6-0.5C49.3,19,48,20,45.7,20c-3,0-4.6-1.8-4.8-5.3h11.7 V13.4z M41,12.7c0.3-3,2-4.6,4.6-4.6c2.6,0,3.9,1.5,4.1,4.6H41z M61.9,14.1l5.8-7.8h-3.2l-4.4,5.8l-4.3-5.8h-3.3l5.8,7.8l-5.9,7.8 h3.2l4.4-5.9l4.3,5.9h3.3L61.9,14.1z M60.2,0v2.8h10.9v11.3h2.8V0H60.2z"/> </svg> <svg version="1.1" id="mobile-logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 38 39" style="enable-background:new 0 0 38 39;" xml:space="preserve"> <path class="st0" d="M32.5,25.2h5.2c0-0.5,0-6.7,0-12.8c0-6,0-11.9,0-12.4c-1.1,0-23.5,0-24.1,0c0,0.9,0,4.6,0,5.3h19V25.2z M2.4,35.8C1.6,36.8,0.8,37.9,0,39h6l7.6-10.2c2,2.8,4,5.5,6,8.2c0.5,0.7,1,1.3,1.4,2h6.2L16.9,25.1c2.5-3.5,5-6.9,7.5-10.3 c0.9-1.2,1.7-2.4,2.6-3.6c0.1-0.1,0.1-0.2,0.1-0.2c-0.1,0-0.1,0-0.1,0c0,0,0,0,0,0h-5.8l-7.6,10.2L6.2,11.1c-0.8,0-2.5,0-3.9,0 c-1.1,0-2,0-2.3,0L10.4,25C7.7,28.6,5.1,32.2,2.4,35.8z"/> </svg> </a> <div class="navbar-main d-none d-lg-flex" id="main-menu"> <div class="mob-nav"> <ul id="menu-primary-menu-italian" class="navbar-nav me-auto "><li id="menu-item-6010587" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children dropdown nav-item nav-item-6010587"><a href="https://www.indexexchange.com/it/soluzioni/" class="nav-link active dropdown-toggle" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Soluzioni<span class="ml-2 d-none d-lg-inline-block"><img src="https://s46182.pcdn.co/wp-content/themes/index-exchange/dist/images/chevron-down.svg" width="16" height="9" loading="lazy" alt="Chevron Down"></span></a><span class="icon-mobile d-block d-lg-none"></span> <div class="dropdown-menu depth_0"><ul class='sub-menu-wrap'> <li id="menu-item-6010595" class="menu-item menu-item-type-post_type menu-item-object-solution nav-item nav-item-6010595"><a href="https://www.indexexchange.com/it/solution/publisher/" class="dropdown-item ">Per i publisher</a></li> <li id="menu-item-6010598" class="menu-item menu-item-type-post_type menu-item-object-solution current-menu-item nav-item nav-item-6010598"><a href="https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/" class="dropdown-item active">Per publisher e piattaforme CTV</a></li> <li id="menu-item-6010599" class="menu-item menu-item-type-post_type menu-item-object-solution nav-item nav-item-6010599"><a href="https://www.indexexchange.com/it/solution/sviluppatori-di-app/" class="dropdown-item ">Per gli sviluppatori di app</a></li> <li id="menu-item-6010596" class="menu-item menu-item-type-post_type menu-item-object-solution nav-item nav-item-6010596"><a href="https://www.indexexchange.com/it/solution/marketers-agenzie/" class="dropdown-item ">Per marketer e agenzie</a></li> <li id="menu-item-6010597" class="menu-item menu-item-type-post_type menu-item-object-solution nav-item nav-item-6010597"><a href="https://www.indexexchange.com/it/solution/dsps/" class="dropdown-item ">Per le DSP</a></li> <li id="menu-item-6010594" class="menu-item menu-item-type-post_type menu-item-object-solution nav-item nav-item-6010594"><a href="https://www.indexexchange.com/it/solution/partners-integrazioni/" class="dropdown-item ">Partner e integrazioni</a></li> </ul></div> </li> <li id="menu-item-6010585" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children dropdown nav-item nav-item-6010585"><a href="https://www.indexexchange.com/it/prodotti/" class="nav-link dropdown-toggle" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Prodotti<span class="ml-2 d-none d-lg-inline-block"><img src="https://s46182.pcdn.co/wp-content/themes/index-exchange/dist/images/chevron-down.svg" width="16" height="9" loading="lazy" alt="Chevron Down"></span></a><span class="icon-mobile d-block d-lg-none"></span> <div class="dropdown-menu depth_0"><ul class='sub-menu-wrap'> <li id="menu-item-6010613" class="menu-item menu-item-type-post_type menu-item-object-product nav-item nav-item-6010613"><a href="https://www.indexexchange.com/it/product/index-marketplaces/" class="dropdown-item ">Index Marketplaces</a></li> <li id="menu-item-6010600" class="menu-item menu-item-type-post_type menu-item-object-product nav-item nav-item-6010600"><a href="https://www.indexexchange.com/it/product/canali-e-formati-2/" class="dropdown-item ">Canali e formati</a></li> <li id="menu-item-6010608" class="menu-item menu-item-type-post_type menu-item-object-product nav-item nav-item-6010608"><a href="https://www.indexexchange.com/it/product/canali-e-formati-2/tv-streaming/" class="dropdown-item ">TV in streaming</a></li> <li id="menu-item-6010610" class="menu-item menu-item-type-post_type menu-item-object-product nav-item nav-item-6010610"><a href="https://www.indexexchange.com/it/product/canali-e-formati-2/video-outstream/" class="dropdown-item ">Video Outstream</a></li> <li id="menu-item-6010601" class="menu-item menu-item-type-post_type menu-item-object-product nav-item nav-item-6010601"><a href="https://www.indexexchange.com/it/product/qualita-dell-exchange/" class="dropdown-item ">Qualit脿 dell鈥檈xchange</a></li> <li id="menu-item-6010602" class="menu-item menu-item-type-post_type menu-item-object-product nav-item nav-item-6010602"><a href="https://www.indexexchange.com/it/product/efficienza-dell-exchange/" class="dropdown-item ">Efficienza dell鈥檈xchange</a></li> <li id="menu-item-6010603" class="menu-item menu-item-type-post_type menu-item-object-product nav-item nav-item-6010603"><a href="https://www.indexexchange.com/it/product/accesso-e-transazioni/" class="dropdown-item ">Accesso e transazioni</a></li> <li id="menu-item-6010604" class="menu-item menu-item-type-post_type menu-item-object-product nav-item nav-item-6010604"><a href="https://www.indexexchange.com/it/product/addressability-portfolio/" class="dropdown-item ">Soluzioni di addressability</a></li> <li id="menu-item-6010605" class="menu-item menu-item-type-post_type menu-item-object-product nav-item nav-item-6010605"><a href="https://www.indexexchange.com/it/product/dati-analisi/" class="dropdown-item ">Dati e analisi</a></li> </ul></div> </li> <li id="menu-item-6010611" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children dropdown nav-item nav-item-6010611"><a href="https://www.indexexchange.com/it/risorse/" class="nav-link dropdown-toggle" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Risorse<span class="ml-2 d-none d-lg-inline-block"><img src="https://s46182.pcdn.co/wp-content/themes/index-exchange/dist/images/chevron-down.svg" width="16" height="9" loading="lazy" alt="Chevron Down"></span></a><span class="icon-mobile d-block d-lg-none"></span> <div class="dropdown-menu depth_0"><ul class='sub-menu-wrap'> <li id="menu-item-6010586" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent nav-item nav-item-6010586"><a href="https://www.indexexchange.com/it/blog/" class="dropdown-item active">Blog</a></li> <li id="menu-item-6010560" class="menu-item menu-item-type-custom menu-item-object-custom nav-item nav-item-6010560"><a href="https://www.indexexchange.com/it/video-index-explains/" class="dropdown-item ">Video educativi</a></li> <li id="menu-item-9012993" class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-9012993"><a href="https://www.indexexchange.com/it/eventi/" class="dropdown-item ">Eventi</a></li> <li id="menu-item-6010606" class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-6010606"><a href="https://www.indexexchange.com/it/stampa/" class="dropdown-item ">Stampa</a></li> <li id="menu-item-6010612" class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-6010612"><a href="https://www.indexexchange.com/it/ad-tech-trends-predictions-2024/" class="dropdown-item ">Trend dell鈥橝d Tech</a></li> </ul></div> </li> <li id="menu-item-6010589" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children dropdown nav-item nav-item-6010589"><a href="https://www.indexexchange.com/it/chi-siamo/" class="nav-link dropdown-toggle" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Chi siamo<span class="ml-2 d-none d-lg-inline-block"><img src="https://s46182.pcdn.co/wp-content/themes/index-exchange/dist/images/chevron-down.svg" width="16" height="9" loading="lazy" alt="Chevron Down"></span></a><span class="icon-mobile d-block d-lg-none"></span> <div class="dropdown-menu depth_0"><ul class='sub-menu-wrap'> <li id="menu-item-6010590" class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-6010590"><a href="https://www.indexexchange.com/it/chi-siamo/team/" class="dropdown-item ">Team</a></li> <li id="menu-item-6010607" class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-6010607"><a href="https://www.indexexchange.com/it/chi-siamo/diversita-equita-inclusione/" class="dropdown-item ">Diversit脿, equit脿, inclusione e appartenenza</a></li> <li id="menu-item-6010609" class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-6010609"><a href="https://www.indexexchange.com/it/chi-siamo/sostenibilita/" class="dropdown-item ">Le iniziative di Index Exchange per la sostenibilit脿聽</a></li> <li id="menu-item-6010591" class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-6010591"><a href="https://www.indexexchange.com/it/chi-siamo/ix-labs/" class="dropdown-item ">IX Labs</a></li> </ul></div> </li> <li id="menu-item-6010588" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children dropdown nav-item nav-item-6010588"><a href="https://www.indexexchange.com/it/carriere/" class="nav-link dropdown-toggle" data-bs-toggle="dropdown" aria-haspopup="true" aria-expanded="false">Carriere<span class="ml-2 d-none d-lg-inline-block"><img src="https://s46182.pcdn.co/wp-content/themes/index-exchange/dist/images/chevron-down.svg" width="16" height="9" loading="lazy" alt="Chevron Down"></span></a><span class="icon-mobile d-block d-lg-none"></span> <div class="dropdown-menu depth_0"><ul class='sub-menu-wrap'> <li id="menu-item-9011976" class="menu-item menu-item-type-custom menu-item-object-custom nav-item nav-item-9011976"><a target="_blank" href="/en/careers/opportunities/" class="dropdown-item ">Opportunit脿 di lavoro</a></li> </ul></div> </li> <li id="menu-item-6010592" class="menu-item menu-item-type-post_type menu-item-object-page nav-item nav-item-6010592"><a href="https://www.indexexchange.com/it/contatti/" class="nav-link ">Contatti</a></li> </ul> </div> <div class="nav-footer d-flex d-lg-none"> <div class="nav-lang"> <span id="language-switch" class="text-uppercase d-flex align-items-center position-relative"> <span>it</span> <span class="globe"><svg width="13" height="13" viewBox="0 0 13 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11.793 8C11.9278 7.52317 12 7.02001 12 6.5C12 5.97999 11.9278 5.47683 11.793 5H9L9 8H11.793ZM8 8L8 5H5L5 8H8ZM4 8H1.20703C1.07217 7.52317 1 7.02001 1 6.5C1 5.97999 1.07217 5.47683 1.20703 5H4V8ZM5 4H8V1.20703C7.52317 1.07217 7.02001 1 6.5 1C5.97999 1 5.47683 1.07217 5 1.20703V4ZM4 1.59971L4 4H1.59971C2.12663 2.96923 2.96923 2.12663 4 1.59971ZM4 9L4 11.4003C2.96923 10.8734 2.12663 10.0308 1.59971 9H4ZM5 11.793V9H8V11.793C7.52317 11.9278 7.02001 12 6.5 12C5.97999 12 5.47683 11.9278 5 11.793ZM11.4003 4H9V1.59971C10.0308 2.12663 10.8734 2.96923 11.4003 4ZM11.4003 9C10.8734 10.0308 10.0308 10.8734 9 11.4003V9H11.4003ZM6.5 13C10.0899 13 13 10.0899 13 6.5C13 2.91015 10.0899 0 6.5 0C2.91015 0 0 2.91015 0 6.5C0 10.0899 2.91015 13 6.5 13Z" fill="#4CD3CC"/> </svg> </span> <nav class="languages-nav"> <ul id="menu-language-switcher" class="language-switcher-menu list-unstyled mb-0"><li id="menu-item-wpml-ls-1948-it" class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-it wpml-ls-current-language wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-1948-it"><a title="ITA" href="https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/it.svg" alt="" /><span class="wpml-ls-native" lang="it">ITA</span></a> <ul class="sub-menu"> <li id="menu-item-wpml-ls-1948-en" class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-en wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-en"><a title="USA" href="https://www.indexexchange.com/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/uploads/flags/us-flag.png" alt="" /><span class="wpml-ls-native" lang="en">USA</span></a></li> <li id="menu-item-wpml-ls-1948-uk" class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-uk wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-uk"><a title="GBR" href="https://www.indexexchange.com/uk/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/uploads/flags/uk-flag.svg" alt="" /><span class="wpml-ls-native" lang="uk">GBR</span></a></li> <li id="menu-item-wpml-ls-1948-fr" class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-fr wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-fr"><a title="FRA" href="https://www.indexexchange.com/fr/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.svg" alt="" /><span class="wpml-ls-native" lang="fr">FRA</span></a></li> <li id="menu-item-wpml-ls-1948-de" class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-de"><a title="DEU" href="https://www.indexexchange.com/de/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/de.svg" alt="" /><span class="wpml-ls-native" lang="de">DEU</span></a></li> <li id="menu-item-wpml-ls-1948-es" class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-es wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-es"><a title="ESP" href="https://www.indexexchange.com/es/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.svg" alt="" /><span class="wpml-ls-native" lang="es">ESP</span></a></li> <li id="menu-item-wpml-ls-1948-jp" class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-jp wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-jp"><a title="JPN" href="https://www.indexexchange.com/jp/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/ja.svg" alt="" /><span class="wpml-ls-native" lang="jp">JPN</span></a></li> <li id="menu-item-wpml-ls-1948-au" class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-au wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-au"><a title="AUS" href="https://www.indexexchange.com/au/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/au.country.svg" alt="" /><span class="wpml-ls-native" lang="au">AUS</span></a></li> <li id="menu-item-wpml-ls-1948-can" class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-can wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-can"><a title="CAN" href="https://www.indexexchange.com/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/themes/index-exchange/dist/images/ca-flag.svg" alt="" /><span class="wpml-ls-native" lang="can">CAN</span></a></li> </ul> </li> </ul></nav> </span> </div> <div class="nav-user"> <a href="https://app.indexexchange.com/" target="_blank" class="text-uppercase">Login</a> </div> </div> </div> </nav> <button id="hamburger-menu" class="hamburger navbar-toggler d-block d-lg-none col-auto" type="button"> <span class="line"></span> <span class="line"></span> <span class="line"></span> </button> <div class="nav-right col-auto pl-0 d-none d-lg-flex align-items-center"> <span class="search-btn"> <svg width="15" height="16" viewBox="0 0 15 16" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11.2885 10.7006C13.215 8.22633 13.041 4.64668 10.7664 2.37213C8.30346 -0.0908406 4.3102 -0.0908405 1.84723 2.37213C-0.615743 4.8351 -0.615743 8.82837 1.84723 11.2913C4.12177 13.5659 7.70142 13.7399 10.1757 11.8134C10.1863 11.8254 10.1974 11.8372 10.209 11.8488L13.5537 15.1935C13.8616 15.5014 14.3607 15.5014 14.6686 15.1935C14.9765 14.8856 14.9765 14.3865 14.6686 14.0786L11.3239 10.7339C11.3123 10.7223 11.3005 10.7112 11.2885 10.7006ZM9.65154 3.48703C11.4988 5.33426 11.4988 8.32921 9.65154 10.1764C7.80431 12.0237 4.80936 12.0237 2.96213 10.1764C1.1149 8.32921 1.1149 5.33426 2.96213 3.48703C4.80936 1.6398 7.80431 1.6398 9.65154 3.48703Z"/> </svg> </span> <div class="search-bar"> <form role="search" method="get" action="https://www.indexexchange.com/it/" class="form-search-header d-flex"> <input type="search" class="search__input" name="s" value="" placeholder="Type to search" required=""> <button type="submit" class="search__button"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </button> </form> </div> <div class="nav-user"> <a href="https://app.indexexchange.com/" target="_blank" class="text-uppercase">Login</a> </div> <div class="nav-lang"> <span id="language-switch" class="text-uppercase d-flex align-items-center position-relative"> <span>it</span> <span class="globe"><svg width="13" height="13" viewBox="0 0 13 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M11.793 8C11.9278 7.52317 12 7.02001 12 6.5C12 5.97999 11.9278 5.47683 11.793 5H9L9 8H11.793ZM8 8L8 5H5L5 8H8ZM4 8H1.20703C1.07217 7.52317 1 7.02001 1 6.5C1 5.97999 1.07217 5.47683 1.20703 5H4V8ZM5 4H8V1.20703C7.52317 1.07217 7.02001 1 6.5 1C5.97999 1 5.47683 1.07217 5 1.20703V4ZM4 1.59971L4 4H1.59971C2.12663 2.96923 2.96923 2.12663 4 1.59971ZM4 9L4 11.4003C2.96923 10.8734 2.12663 10.0308 1.59971 9H4ZM5 11.793V9H8V11.793C7.52317 11.9278 7.02001 12 6.5 12C5.97999 12 5.47683 11.9278 5 11.793ZM11.4003 4H9V1.59971C10.0308 2.12663 10.8734 2.96923 11.4003 4ZM11.4003 9C10.8734 10.0308 10.0308 10.8734 9 11.4003V9H11.4003ZM6.5 13C10.0899 13 13 10.0899 13 6.5C13 2.91015 10.0899 0 6.5 0C2.91015 0 0 2.91015 0 6.5C0 10.0899 2.91015 13 6.5 13Z" fill="#4CD3CC"/> </svg> </span> <nav class="languages-nav"> <ul id="menu-language-switcher-1" class="language-switcher-menu list-unstyled mb-0"><li class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-it wpml-ls-current-language wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-1948-it"><a title="ITA" href="https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/it.svg" alt="" /><span class="wpml-ls-native" lang="it">ITA</span></a> <ul class="sub-menu"> <li class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-en wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-en"><a title="USA" href="https://www.indexexchange.com/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/uploads/flags/us-flag.png" alt="" /><span class="wpml-ls-native" lang="en">USA</span></a></li> <li class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-uk wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-uk"><a title="GBR" href="https://www.indexexchange.com/uk/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/uploads/flags/uk-flag.svg" alt="" /><span class="wpml-ls-native" lang="uk">GBR</span></a></li> <li class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-fr wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-fr"><a title="FRA" href="https://www.indexexchange.com/fr/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.svg" alt="" /><span class="wpml-ls-native" lang="fr">FRA</span></a></li> <li class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-de"><a title="DEU" href="https://www.indexexchange.com/de/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/de.svg" alt="" /><span class="wpml-ls-native" lang="de">DEU</span></a></li> <li class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-es wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-es"><a title="ESP" href="https://www.indexexchange.com/es/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.svg" alt="" /><span class="wpml-ls-native" lang="es">ESP</span></a></li> <li class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-jp wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-jp"><a title="JPN" href="https://www.indexexchange.com/jp/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/ja.svg" alt="" /><span class="wpml-ls-native" lang="jp">JPN</span></a></li> <li class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-au wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-au"><a title="AUS" href="https://www.indexexchange.com/au/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/plugins/sitepress-multilingual-cms/res/flags/au.country.svg" alt="" /><span class="wpml-ls-native" lang="au">AUS</span></a></li> <li class="menu-item wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-can wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-can"><a title="CAN" href="https://www.indexexchange.com/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/themes/index-exchange/dist/images/ca-flag.svg" alt="" /><span class="wpml-ls-native" lang="can">CAN</span></a></li> </ul> </li> </ul></nav> </span> </div> </div> </div> </header> <div id="content" class="site-content container-fluid solid"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <div id="block_9545004290e3b7bed2d5c6756d076cd7" class="block-ie-header-with-bg" style="background-image: url( https://s46182.pcdn.co/wp-content/uploads/2022/11/watching-tv-hero-3200x1800-1-1-4.jpg )"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="content"> <a href="https://www.indexexchange.com/it/soluzioni/" class="page-title-link ie-color-grey-e" title="Soluzioni">Soluzioni</a><div class="title"><h1>Per i publisher e piattaforme CTV</h1></div> <div> </div> </div> </div> </div> </div> </div> <div id="block_882cd59d06daa8425ca39ca647081ad3" class="block-ie-image-title-content section-padding-80"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2022/11/couple-watching-tv-phone-3200x1800-1-4.jpg" alt="People, Person, Romantic" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>La Connected TV ha cambiato il nostro modo di guardare la televisione. E ora l鈥檃d tech sta trasformando la pubblicit脿 televisiva.</h2> </div> <div class="content"> <p><span style="font-weight: 400">脠 giunto il momento di considerare la TV da un nuovo punto di vista. Index Exchange sta fornendo nuovi standard, maggiore trasparenza e progressi tecnologici per la Connected TV (CTV), consentendo cos矛 a emittenti e imprenditori lungimiranti dello streaming di sfruttare il valore effettivo apportato dall鈥檈voluzione della TV in mezzo digitale.</span></p> </div> </div> </div> </div> </div> <div id="block_30b46646c9058759f0d2230485c46411" class="block-ie-solution-two-columns ie-stone-mode"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">La piattaforma di Index Exchange</h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/PREMIUMDEMAND-2-1-4.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Domanda premium</h3> <div class="d-block content"><p><span style="font-weight: 400;">Accedi a una scelta ampia e diversificata di domanda globale di alto valore. Index Exchange, partner preferenziale delle聽</span><span style="font-weight: 400;">agenzie, dei marketer e delle DSP maggiori al mondo, offre un solido collegamento con il lato demand: in questo modo apre le porte a nuovi buyer e campagne e ti aiuta cos矛 ad aumentare la quota di spesa dei principali buyer di CTV.</span></p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/INVENTORYMANAGMENT2-2-1-4.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Gestione delle inventory</h3> <div class="d-block content"><p><span style="font-weight: 400">Index Exchange ti offre accesso alle fonti di domanda che preferisci, con la flessibilit脿 e il controllo che fanno al caso tuo. Dalle aste aperte ai deal diretti, dalle selezioni di marketplace ai pacchetti di inventory personalizzati: in Index Exchange trovi tutti gli strumenti per promuovere al meglio le inventory CTV e gestire la domanda come meglio desideri.</span></p> </div> <a href="https://www.indexexchange.com/it/product/accesso-e-transazioni/" class="read-more"> Scopri di pi霉 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY-2-1-4.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Qualit脿 dell鈥檈xchange</h3> <div class="d-block content"><p><span style="font-weight: 400;">Index Exchange punta a mantenere la fiducia dei buyer nell鈥檌ntegrit脿 delle tue inventory e, per questo motivo, applica alla fornitura CTV criteri rigorosi e i pi霉 alti standard di qualit脿. In quanto co-autori dei protocolli ads.cert di IAB Tech Lab, promuoviamo le innovazioni nel settore con il nostro nuovo framework per autenticare le transazioni CTV ed eliminare le frodi.</span></p> </div> <a href="https://www.indexexchange.com/it/product/qualita-dell-exchange/" class="read-more"> Scopri di pi霉 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/ADDRESSABILITY-2-1-4.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Addressability</h3> <div class="d-block content"><p><span style="font-weight: 400;">Aumenta la redditivit脿 di app e canali di streaming indirizzando le tue campagne a un pubblico pi霉 pertinente. L鈥檃ddressability nel settore CTV resta un ideale in evoluzione: Index Exchange sta aprendo la strada grazie al framework Real Time Identity che collega le inventory CTV e i dati dei publisher ai grafici e alle DMP di fiducia dei buyer.</span></p> </div> <a href="https://www.indexexchange.com/it/product/soluzioni-di-addressability/" class="read-more"> Scopri di pi霉 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/DATAANALYTICS-2-4.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Dati e analisi</h3> <div class="d-block content"><p><span style="font-weight: 400">Scopri tutto il valore delle inventory CTV e prendi decisioni di monetizzazione pi霉 opportune. Index Exchange offre assoluta trasparenza dei prezzi e una ricevuta per ogni transazione. Inoltre, per aiutarti a ottimizzare la strategia e individuare nuove opportunit脿, fornisce informazioni sui modelli di bidding e di acquisto, oltre a report a livello di transazione organizzati per contenuto, dispositivo, deal ID e altro ancora.</span></p> </div> <a href="https://www.indexexchange.com/it/product/dati-analisi/" class="read-more"> Scopri di pi霉 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2021/11/EASYINTEGRATION-2-1-4.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Integrazione e assistenza</h3> <div class="d-block content"><p><span style="font-weight: 400">Come scegliere la giusta integrazione, ottimizzare le bid request e allineare le inventory ai requisiti della domanda? Il nostro team di esperti ti guider脿 nell鈥檃mbiente complesso e sfaccettato della TV in streaming per aiutarti a trarre il massimo dal programmatic applicato alla CTV.</span></p> <p><span style="font-weight: 400">聽</span></p> </div> </div> </div> </div> </div> </div> <div id="block_880c9885ba667d80d1d5e69d68da7d96" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/04/index-explains-cta-1536x1134-1-4.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <h2> Index Explains: TV in streaming </h2> <p> La pubblicit脿 video 猫 sofisticata, ma non deve essere fonte di confusione. Sintonizzati sulla nostra nuova serie di video in cui analizziamo tutte le complessit脿 della TV in streaming. </p> <a href="https://www.indexexchange.com/it/series/tv-streaming/" class="read-more" target="_self" > Guarda ora <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_600ff6ebf004542719adc10f5a0136b6" class="block-ie-product-carousel"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header"> <h2 class="block-title">Prodotti correlati</h2> <span class="all-products-link"> <a href="">All products<span class="icon-arrow-right" aria-hidden="true"></span></a> </span> </div> </div> </div> </div> <div class="container-fluid wrapper ie-ptb-none ie-product-carousel-container"> <div class="ie-product-carousel"> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-header-3200x1800-1-4.jpg')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/it/product/index-marketplaces/">Index Marketplaces <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/05/outstream-illustration-3200x1800-1-4.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/it/product/canali-e-formati-2/video-outstream/">Video Outstream <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Sfrutta la potenza del video digitale e offri un’esperienza pubblicitaria pi霉 coinvolgente con outstream. </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2022/11/ctv-product-header-1600x900-1-2.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/it/product/canali-e-formati-2/tv-streaming/">TV in streaming <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Comprendi il vero valore della CTV attraverso il nostro marketplace dinamico, progettato per un’erogazione precisa e un rendimento massimizzato. </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/CHANNELS_RBG-4.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/it/product/canali-e-formati/">Canali e formati <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Un unico exchange per qualsiasi formato di annuncio e tipo di schermo </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/CHANNELS_RBG-4.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/it/product/canali-e-formati-2/">Canali e formati <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Un unico exchange per qualsiasi formato di annuncio e tipo di schermo </div> </div> </div> <div class="carousel-cell"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2021/11/EXCHANGEQUALITY_RBG-4.png')"></div> <div class="content"> <h3 class="title"><a href="https://www.indexexchange.com/it/product/qualita-dell-exchange/">Qualit脿 dell鈥檈xchange <span class="icon-arrow-right d-md-none"></span></a></h3> <div class="text"> Ci impegniamo a garantire la qualit脿 dell鈥檈xchange per aiutarti a proteggere il tuo brand su tutti i canali. </div> </div> </div> </div> </div> </div> <div id="block_9a5266effd9f543c50900bf365f17347" class="block-ie-post-articles-gird"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-header d-flex justify-content-between align-items-center"> <h2 class="title">Informazioni aggiornate per i publisher e le piattaforme CTV</h2><a href="https://www.indexexchange.com/it/blog/" class="all-articles-link">Tutti gli articoli <span class="icon-arrow-right"></span></a> </div> </div> </div> <div class="row"> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-1024x450.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/it/category/articoli/" rel="tag">Articoli</a> </span> <span class="post-date"> <time datetime="25 Nov, 2024">25 Nov, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/it/2024/11/25/come-curation-trasformando-programmatic-advertising/">Cosa Si Intende con Curation e Come Sta Trasformando il Programmatic Advertising?聽</a></h2> </div> </div> <div class="entry-content"> <p> Nell’affollato spazio digitale odierno, raggiungere con efficacia il pubblico giusto 猫 pi霉 essenziale e complesso che mai. La curation offre … </p> <a href="https://www.indexexchange.com/it/2024/11/25/come-curation-trasformando-programmatic-advertising/" class="read-more">Scopri di pi霉<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/10/Duration-Based-Measurment-Blog-Header-1024x559.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/it/category/articoli/" rel="tag">Articoli</a> </span> <span class="post-date"> <time datetime="21 Oct, 2024">21 Oct, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/it/2024/10/21/misurare-prestazioni-tv-in-streaming-prendere-considerazione-report-basano-durata/">Misurare la Performance della TV in Streaming: 脠 Tempo di Considerare il Reporting Basato sulla Durata</a></h2> </div> </div> <div class="entry-content"> <p> Nell’ecosistema del programmatic advertising sono state introdotte molto velocemente innovazioni per migliorare le prestazioni degli annunci pubblicitari nella TV in … </p> <a href="https://www.indexexchange.com/it/2024/10/21/misurare-prestazioni-tv-in-streaming-prendere-considerazione-report-basano-durata/" class="read-more">Scopri di pi霉<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> <div class="col-md-4 mb-5"> <div class="article-grid bg-white h-100"> <div class="image" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/09/MC-10841-0924-blog-google-trial-explainer-1024x559.jpg')"></div> <div class="content"> <div> <div class="article-meta d-flex justify-content-between align-items-center"> <span class="post-tags"> <a href="https://www.indexexchange.com/it/category/articoli/" rel="tag">Articoli</a> </span> <span class="post-date"> <time datetime="26 Sep, 2024">26 Sep, 2024</time> </span> </div> <div class="article-title"> <h2 class="title"><a href="https://www.indexexchange.com/it/2024/09/26/che-cosa-significa-processo-antitrust-di-google-per-panorama-adtech/">Che Cosa Significa il Processo Antitrust di Google per il Panorama Dell’Ad Tech聽聽聽</a></h2> </div> </div> <div class="entry-content"> <p> Trascrizione del video  Sono appena tornata dalla Virginia, dove il CEO di Index Exchange, Andrew Casale, ha testimoniato all’apertura del … </p> <a href="https://www.indexexchange.com/it/2024/09/26/che-cosa-significa-processo-antitrust-di-google-per-panorama-adtech/" class="read-more">Scopri di pi霉<span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span></a> </div> </div> </div> </div> </div> </div> </div> <p></p> </main> </div> </div> </div> <footer id="colophon" class="site-footer"> <div class="container-fluid"> <div class="row"> <div class="col-12 col-lg order-last order-lg-first" id="footer-menus"> <div class="f-sidebar--left grid grid-cols"> <section id="nav_menu-5" class="widget widget_nav_menu"><h2 class="widget-title">Soluzioni</h2><div class="menu-solutions-italian-container"><ul id="menu-solutions-italian" class="menu"><li id="menu-item-6010567" class="menu-item menu-item-type-post_type menu-item-object-solution menu-item-6010567"><a href="https://www.indexexchange.com/it/solution/publisher/">Per i publisher</a></li> <li id="menu-item-6010570" class="menu-item menu-item-type-post_type menu-item-object-solution current-menu-item menu-item-6010570"><a href="https://www.indexexchange.com/it/solution/ctv-publisher-piattaforme/" aria-current="page">Per i publisher e piattaforme CTV</a></li> <li id="menu-item-6010571" class="menu-item menu-item-type-post_type menu-item-object-solution menu-item-6010571"><a href="https://www.indexexchange.com/it/solution/sviluppatori-di-app/">Per gli sviluppatori di app</a></li> <li id="menu-item-6010568" class="menu-item menu-item-type-post_type menu-item-object-solution menu-item-6010568"><a href="https://www.indexexchange.com/it/solution/marketers-agenzie/">Per marketer e agenzie</a></li> <li id="menu-item-6010569" class="menu-item menu-item-type-post_type menu-item-object-solution menu-item-6010569"><a href="https://www.indexexchange.com/it/solution/dsps/">Per le DSP</a></li> <li id="menu-item-6010566" class="menu-item menu-item-type-post_type menu-item-object-solution menu-item-6010566"><a href="https://www.indexexchange.com/it/solution/partners-integrazioni/">Partner e integrazioni</a></li> </ul></div></section><section id="nav_menu-10" class="widget widget_nav_menu"><h2 class="widget-title">Prodotti</h2><div class="menu-products-italian-container"><ul id="menu-products-italian" class="menu"><li id="menu-item-6010577" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-6010577"><a href="https://www.indexexchange.com/it/product/canali-e-formati-2/">Canali e formati</a></li> <li id="menu-item-6010582" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-6010582"><a href="https://www.indexexchange.com/it/product/canali-e-formati-2/tv-streaming/">TV in streaming</a></li> <li id="menu-item-6010583" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-6010583"><a href="https://www.indexexchange.com/it/product/canali-e-formati-2/video-outstream/">Video Outstream</a></li> <li id="menu-item-6010575" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-6010575"><a href="https://www.indexexchange.com/it/product/qualita-dell-exchange/">Qualit脿 dell鈥檈xchange</a></li> <li id="menu-item-6010579" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-6010579"><a href="https://www.indexexchange.com/it/product/efficienza-dell-exchange/">Efficienza dell鈥檈xchange</a></li> <li id="menu-item-6010574" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-6010574"><a href="https://www.indexexchange.com/it/product/accesso-e-transazioni/">Accesso e transazioni</a></li> <li id="menu-item-6010578" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-6010578"><a href="https://www.indexexchange.com/it/product/addressability-portfolio/">Soluzioni di addressability</a></li> <li id="menu-item-6010576" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-6010576"><a href="https://www.indexexchange.com/it/product/dati-analisi/">Dati e analisi</a></li> <li id="menu-item-6010584" class="menu-item menu-item-type-post_type menu-item-object-product menu-item-6010584"><a href="https://www.indexexchange.com/it/product/index-marketplaces/">Index Exchange Marketplaces</a></li> </ul></div></section><section id="nav_menu-11" class="widget widget_nav_menu"><h2 class="widget-title">Risorse</h2><div class="menu-resources-italian-container"><ul id="menu-resources-italian" class="menu"><li id="menu-item-6010559" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6010559"><a href="https://www.indexexchange.com/it/video-index-explains/">Video</a></li> <li id="menu-item-6010581" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6010581"><a href="https://www.indexexchange.com/it/stampa/">Stampa</a></li> </ul></div></section><section id="nav_menu-3" class="widget widget_nav_menu"><h2 class="widget-title">Mettiti in contatto</h2><div class="menu-contact-italian-container"><ul id="menu-contact-italian" class="menu"><li id="menu-item-6010564" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6010564"><a href="https://www.indexexchange.com/it/contatti/">Contatti</a></li> </ul></div></section><section id="nav_menu-6" class="widget widget_nav_menu"><h2 class="widget-title">Chi siamo</h2><div class="menu-about-italian-container"><ul id="menu-about-italian" class="menu"><li id="menu-item-6010565" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6010565"><a href="https://www.indexexchange.com/it/carriere/">Carriere</a></li> <li id="menu-item-6010563" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6010563"><a href="https://www.indexexchange.com/it/chi-siamo/team/">Team</a></li> <li id="menu-item-6010572" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6010572"><a href="https://www.indexexchange.com/it/chi-siamo/diversita-equita-inclusione/">Diversit脿, equit脿, inclusione e appartenenza</a></li> <li id="menu-item-6010573" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6010573"><a href="https://www.indexexchange.com/it/chi-siamo/sostenibilita/">Le iniziative di Index Exchange per la sostenibilit脿聽</a></li> <li id="menu-item-6010562" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6010562"><a href="https://www.indexexchange.com/it/chi-siamo/ix-labs/">IX Labs</a></li> </ul></div></section><section id="nav_menu-7" class="widget widget_nav_menu"><h2 class="widget-title">Accedi</h2><div class="menu-customer-access-italian-container"><ul id="menu-customer-access-italian" class="menu"><li id="menu-item-6010549" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6010549"><a target="_blank" rel="noopener" href="https://app.indexexchange.com/">UI Accesso</a></li> <li id="menu-item-6010546" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6010546"><a target="_blank" rel="noopener" href="https://kb.indexexchange.com/Home.htm">Knowledge Base</a></li> <li id="menu-item-6010547" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6010547"><a target="_blank" rel="noopener" href="https://api.indexexchange.com/reference">API</a></li> </ul></div></section> </div> <button class="btn btn--all-links btn-outline text-white d-flex d-sm-none align-items-center justify-content-between"><span class="btn-text">Show all links</span><span class="btn-el"></span></button> </div> <div class="col-12 col-lg-auto order-first order-lg-last" id="footer-forms"> <div class="f-sidebar--right"> <section id="block-2" class="widget widget_block"> <h2 class="wp-block-heading" style="font-size:26px"><span style="color:#ffffff" class="tadv-color">Get the latest advertising news, trends, and expert opinions delivered straight to your inbox.</span></h2> </section><section id="block-3" class="widget widget_block"><p></p> <div class="wp-block-button"><a class="wp-block-button__link has-text-color has-background" href="https://go.indexexchange.com/newsletter-subscription-lp.html" style="font-family:Sohne Mono;font-size:14px;border-radius:0px;background-color:#4cd3cc;color:#00291f;min-width:150px;letter-spacing:0.1em;padding:20px" target="_blank" rel="noreferrer noopener">SIGN UP <span class="ml-1" style="position:relative;top:-1px;"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"></path></svg></span></a></div> </section><section id="block-20" class="widget widget_block"></section><section id="block-21" class="widget widget_block"></section><section id="block-22" class="widget widget_block"></section><section id="block-23" class="widget widget_block"></section><section id="block-24" class="widget widget_block"></section><section id="block-25" class="widget widget_block"> <div class="wp-block-group"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"><div class="widget widget_nav_menu"><div class="menu-footer-social-links-italian-container"><ul id="menu-footer-social-links-italian" class="menu"><li id="menu-item-6010551" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6010551"><a target="_blank" rel="noopener" href="https://www.linkedin.com/showcase/index-exchange-italy/"><i class="fab fa-linkedin-in"></i></a></li> <li id="menu-item-6010553" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6010553"><a target="_blank" rel="noopener" href="https://twitter.com/IndexExchange"><i class="fab fa-x-twitter"></i></a></li> <li id="menu-item-6010552" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6010552"><a target="_blank" rel="noopener" href="https://www.youtube.com/channel/UC5_ALD_K0YIBiQWNrJW-HEA"><i class="fab fa-youtube"></i></a></li> <li id="menu-item-6010557" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6010557"><a target="_blank" rel="noopener" href="https://www.instagram.com/indexexchange"><i class="fab fa-instagram"></i></a></li> </ul></div></div></div></div> </section><section id="block-26" class="widget widget_block"></section><section id="block-27" class="widget widget_block"></section> </div> </div> </div> </div> <div class="site-info d-xl-flex align-items-md-end"> <div class="p-0"> <a href="https://www.indexexchange.com/it/" rel="home" class="custom-logo"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 126 56"><path class="st0" d="M32.1 49.8h-3.3L24.5 44 20 49.8h-3.2l5.9-7.8-5.9-7.8h3.3l4.3 5.8 4.4-5.8H32L26.2 42l5.9 7.8zm-16.9 0v-2.6H3v-7.3h10.6v-2.5H3v-6.9h11.8v-2.6H0v21.9h15.2zm24.2-2c-2.9 0-4.5-2.2-4.5-5.8 0-3.7 1.6-5.9 4.5-5.9 2.4 0 3.8 1.2 4.1 3.7l2.9-.3c-.5-3.7-3-5.8-7-5.8-2.3 0-4.1.8-5.4 2.3-1.4 1.5-2 3.5-2 6s.7 4.5 2 5.9c1.3 1.5 3.2 2.2 5.5 2.2 3.8 0 6.5-2.3 6.9-5.8l-2.7-.3c-.5 2.5-2 3.8-4.3 3.8zm22.3-8.1c0-3.6-2.2-5.9-5.9-5.9-2.1 0-3.8.8-4.9 2.3V28h-2.8v21.9h2.8v-8.6c0-3.3 1.5-5 4.2-5 2.4 0 3.7 1.4 3.7 4v9.6h2.8l.1-10.2zm16.1 7.8c-.9 0-1.2-.3-1.2-1.2v-7c0-3.3-2.3-5.5-6.1-5.5-3.6 0-6.1 2-6.6 4.8l2.7.3c.5-2 1.7-2.9 3.9-2.9s3.4 1.2 3.4 2.9c0 .7-.3 1-1 1.1l-4.6.8c-3.1.5-4.8 2.2-4.8 4.8 0 2.7 2.2 4.6 5.5 4.6 2.1 0 3.9-.9 5-2.6.2 1.4 1.4 2.2 3 2.2h1.2v-2.3h-.4zm-3.9-4.6c0 3-1.9 5.1-4.6 5.1-1.9 0-3-.9-3-2.5 0-1.4.9-2.3 2.6-2.6L74 42v.9zm19.6-3.2c0-3.6-2.2-5.9-5.9-5.9-2.1 0-3.9.8-4.9 2.3v-2H80v15.6h2.8v-8.6c0-3.3 1.5-5 4.2-5 2.4 0 3.7 1.4 3.7 4v9.6h2.8v-10zm13.5-5.5v1.9c-1.1-1.5-2.8-2.3-4.9-2.3-2.1 0-3.7.7-5 2.1-1.2 1.4-1.9 3.2-1.9 5.5s.6 4.1 1.8 5.5c1.2 1.3 2.9 2 5 2 2 0 3.7-.8 4.8-2.4V49c0 3.1-1.5 4.7-4.2 4.7-2.5 0-3.9-1-4.3-3.2l-2.8.3c.3 3.3 2.9 5.3 7.1 5.3 4.5 0 7-2.6 7-6.9v-15H107zm-4.4 12.3c-2.8 0-4.5-1.9-4.5-5.2s1.6-5.2 4.5-5.2c1.3 0 2.3.5 3.1 1.5.8 1 1.2 2.2 1.2 3.7.1 3.2-1.6 5.2-4.3 5.2zm23.4-5.2c0-4.6-2.6-7.5-6.9-7.5-2.3 0-4.2.8-5.5 2.3-1.4 1.5-2.1 3.5-2.1 5.9 0 5.3 2.7 8.2 7.6 8.2 3.4 0 6-1.9 6.6-4.9l-2.6-.5c-.5 2.1-1.8 3.2-4 3.2-3 0-4.6-1.8-4.8-5.3H126v-1.4zm-11.6-.7c.3-3 2-4.6 4.6-4.6 2.6 0 3.9 1.5 4.1 4.6h-8.7zM3 21.9V0H0v21.9h3zm16.6-10.1c0-3.6-2.2-5.9-5.9-5.9-2.1 0-3.9.8-4.9 2.3v-2H6.1v15.6h2.8v-8.6c0-3.3 1.5-5 4.2-5 2.4 0 3.7 1.4 3.7 4v9.6h2.8v-10zM33.5 0v8.4c-1.2-1.7-2.9-2.5-5.1-2.5-2.1 0-3.8.8-5.1 2.3s-1.9 3.5-1.9 6c0 2.4.6 4.4 1.9 5.9 1.3 1.5 3 2.2 5.1 2.2 2.2 0 3.9-.9 5.2-2.7v2.3h2.7V0h-2.8zm-4.7 19.9c-2.8 0-4.6-2.3-4.6-5.8s1.8-5.8 4.6-5.8c2.9 0 4.8 2.3 4.8 5.8s-1.9 5.8-4.8 5.8zm23.8-6.5c0-4.6-2.6-7.5-6.9-7.5-2.3 0-4.2.8-5.5 2.3-1.4 1.5-2.1 3.5-2.1 5.9 0 5.3 2.7 8.2 7.6 8.2 3.4 0 6-1.9 6.6-4.9l-2.6-.5c-.4 2.1-1.7 3.1-4 3.1-3 0-4.6-1.8-4.8-5.3h11.7v-1.3zM41 12.7c.3-3 2-4.6 4.6-4.6 2.6 0 3.9 1.5 4.1 4.6H41zm20.9 1.4l5.8-7.8h-3.2l-4.4 5.8-4.3-5.8h-3.3l5.8 7.8-5.9 7.8h3.2L60 16l4.3 5.9h3.3l-5.7-7.8zM60.2 0v2.8h10.9v11.3h2.8V0H60.2z"/></svg> </a> </div> <div class="py-1 mt-2 mt-lg-0"> <p class="m-0 h6">Copyright 2024</p> </div> <div class="p-0 ml-auto d-none d-lg-block mt-3 mt-xl-0"> <section id="nav_menu-9" class="widget widget_nav_menu"><div class="menu-footer-menu-italian-container"><ul id="menu-footer-menu-italian" class="menu"><li id="menu-item-6010550" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6010550"><a target="_blank" rel="noopener" href="https://www.indexexchange.com/privacy/">Privacy</a></li> <li id="menu-item-6010544" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6010544"><a target="_blank" rel="noopener" href="https://www.indexexchange.com/privacy/sar/">Modulo Per Il Diritto Alla Privacy Dell’Utente</a></li> <li id="menu-item-6010561" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-6010561"><a href="https://www.indexexchange.com/it/termini-uso/">Termini Di Utilizzo</a></li> <li id="menu-item-6010545" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-6010545"><a target="_blank" rel="noopener" href="https://optout.networkadvertising.org/?c=1">Opt Out</a></li> </ul></div></section> </div> </div> </footer> </div> <script type="text/javascript" src="https://s46182.pcdn.co/wp-includes/js/jquery/jquery.js?ver=latest" id="jquery-js"></script> <script type="text/javascript" id="main-js-js-extra"> /* <![CDATA[ */ var partnerArchiveConfig = {"partnersAPIURL":"https:\/\/www.indexexchange.com\/it\/wp-json\/index-exchange-core\/v1\/load-more-partners\/","partnersNonce":"922b3a88cd","contactGravityFormId":null}; /* ]]> */ </script> <script type="text/javascript" src="https://s46182.pcdn.co/wp-content/themes/index-exchange/dist/js/main.min.js?ver=1720032441" id="main-js-js"></script> </body> </html>