Campspot Grew Brand Awareness and Outperformed Their ROAS Goals by Over 200% With MNTN Performance TV

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<path fill="#FFFFFF" d="M122.9,87.2H54.6c0,5.3,5.2,9.5,11.7,9.5c5.3,0,9.8-2.9,11.2-6.9c1.4,4,5.9,6.9,11.2,6.9 c5.3,0,9.8-2.9,11.2-6.9c1.4,4,5.9,6.9,11.2,6.9c5.3,0,9.8-2.9,11.2-6.9c1.4,4,5.9,6.9,11.2,6.9c6.5,0,11.7-4.3,11.7-9.5H122.9z" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">MNTN for Small Business</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Discover how small business advertisers use the MNTN platform to grow</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/enterprise/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-enterprise d-none d-xl-inline-block" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" fill="#1ac9aa" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5s-30.2-67.5-67.5-67.5S32.5,62.7,32.5,100s30.2,67.5,67.5,67.5Z" /> <path class="building" fill="#0647a9" d="M141.8,160.3h-7.3V58.3c0-3.3-2.7-6-6-6h-57c-3.3,0-6,2.7-6,6v102h-7.3c-2.5,0-4.5,2-4.5,4.5s2,4.5,4.5,4.5h83.5c2.5,0,4.5-2,4.5-4.5s-2-4.5-4.5-4.5h0Z" /> <g class="door-windows"> <path fill="#ffffff" d="M118.9,101.7h-12.5c-1.1,0-2,.9-2,2v12.5c0,1.1.9,2,2,2h12.5c1.1,0,2-.9,2-2v-12.5c0-1.1-.9-2-2-2Z" /> <path fill="#ffffff" d="M93.7,101.9h-12.5c-1.1,0-2,.9-2,2v12.5c0,1.1.9,2,2,2h12.5c1.1,0,2-.9,2-2v-12.5c0-1.1-.9-2-2-2Z" /> <path fill="#ffffff" d="M118.9,76.6h-12.5c-1.1,0-2,.9-2,2v12.5c0,1.1.9,2,2,2h12.5c1.1,0,2-.9,2-2v-12.5c0-1.1-.9-2-2-2Z" /> <path fill="#ffffff" d="M93.7,76.7h-12.5c-1.1,0-2,.9-2,2v12.5c0,1.1.9,2,2,2h12.5c1.1,0,2-.9,2-2v-12.5c0-1.1-.9-2-2-2Z" /> <path fill="#ffffff" d="M112.4,137h-24.9c-1.1,0-2,.9-2,2v24.6h12.4v-26.6h4v26.6h12.4v-24.6c0-1.1-.9-2-2-2h0Z" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">MNTN for Enterprise</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Explore how enterprise advertisers use 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d="M30,50.2c11.2,0,20.2-9.1,20.2-20.2S41.2,9.8,30,9.8S9.8,18.8,9.8,30S18.8,50.2,30,50.2z" /> <path class="gear" fill="#FFFFFF" d="M38.1,27.2c0.2,0.3,0.1,0.6-0.2,0.8l-1.6,0.9c0.1,0.3,0.1,0.7,0.1,1.1s0,0.7-0.1,1.1l1.6,0.9 c0.3,0.2,0.4,0.5,0.2,0.8l-1.7,2.9c-0.2,0.3-0.5,0.4-0.8,0.2l-1.6-0.9c-0.5,0.4-1.2,0.8-1.8,1.1v1.9c0,0.3-0.3,0.6-0.6,0.6h-3.3 c-0.3,0-0.6-0.3-0.6-0.6V36c-0.7-0.2-1.3-0.6-1.8-1.1l-1.6,0.9c-0.3,0.2-0.6,0.1-0.8-0.2l-1.7-2.9c-0.2-0.3-0.1-0.6,0.2-0.8l1.6-0.9 c-0.1-0.3-0.1-0.7-0.1-1.1s0-0.7,0.1-1.1L22.1,28c-0.3-0.2-0.4-0.5-0.2-0.8l1.7-2.9c0.2-0.3,0.5-0.4,0.8-0.2l1.6,0.9 c0.5-0.4,1.2-0.8,1.8-1.1v-1.9c0-0.3,0.3-0.6,0.6-0.6h3.3c0.3,0,0.6,0.3,0.6,0.6V24c0.7,0.2,1.3,0.6,1.8,1.1l1.6-0.9 c0.3-0.2,0.6-0.1,0.8,0.2L38.1,27.2z M33.1,30c0-1.7-1.4-3.1-3.1-3.1s-3.1,1.4-3.1,3.1s1.4,3.1,3.1,3.1S33.1,31.7,33.1,30z" /> <path class="arrow" fill="#0647A9" d="M46.4,31.9c-0.7-0.1-1.3,0.3-1.4,1c-1.4,7.1-7.6,12.3-14.9,12.3C21.8,45.1,15,38.3,15,30s6.8-15.1,15.1-15.1 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Google Analytics</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/caas/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-caas" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" fill="#1AC8A9" /> <path class="arrow" d="M154.7,106.3c-2.2-0.4-4.3,1-4.7,3.2c-4.5,23.7-25.3,41-49.5,41C72.7,150.4,50,127.8,50,100 c0-27.8,22.6-50.4,50.4-50.4c15.1,0,29.2,6.7,38.8,18.2l-15.4-3c-2.2-0.4-4.3,1-4.7,3.2c-0.4,2.2,1,4.3,3.2,4.7l24.3,4.8 c0.3,0.1,0.5,0.1,0.8,0.1c1.8,0,3.4-1.2,3.9-3l5.1-19.1c0.6-2.1-0.7-4.3-2.8-4.9c-2.1-0.6-4.3,0.7-4.9,2.8l-2.7,10.1 c-11.1-13.7-27.7-21.8-45.5-21.8C68.2,41.6,42,67.8,42,100c0,32.2,26.2,58.4,58.4,58.4c28,0,52.2-20,57.4-47.5 C158.3,108.8,156.9,106.7,154.7,106.3L154.7,106.3z" fill="#0647A8" /> <g class="pen"> <path d="M121.2,157.2H78.8c-2.2,0-4,1.8-4,4v19.3c0,2.2,1.8,4,4,4h42.4c2.2,0,4-1.8,4-4v-19.3 C125.2,159,123.4,157.2,121.2,157.2z" fill="#0647A9" /> <path class="tip" d="M132.1,119.4c-11.2,18.3-13.9,33.5-14.5,38.5c-0.1,1-1,1.8-2,1.8H84.4c-1,0-1.9-0.7-2-1.8 c-0.6-5-3.3-20.2-14.5-38.5c-0.5-0.8-0.4-1.8,0.3-2.5c8.3-7.9,25.5-24.5,30.4-29.3c0.8-0.8,2-0.8,2.8,0c5,4.8,22.1,21.3,30.4,29.3 C132.5,117.6,132.6,118.6,132.1,119.4L132.1,119.4z" fill="#FFFFFF" /> <path class="tip-line" d="M101,116.3V87.6c0-0.6-0.4-1-1-1s-1,0.4-1,1v28.7c-3.7,0.5-6.5,3.6-6.5,7.4 c0,4.1,3.4,7.5,7.5,7.5s7.5-3.4,7.5-7.5C107.5,119.9,104.7,116.8,101,116.3z" fill="#0647A9" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">Creative-as-a-Subscription™</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Tap into a consistent stream of performance-driven TV creatives</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/activation/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-launch" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" fill="#1AC9AA" /> <g class="exhaust"> <path d="M118,146.9c0.2-1.1,0.3-2.1,0.3-3.2c0-10.1-8.2-18.3-18.3-18.3c-7.7,0-14.2,4.7-16.9,11.5 c-1.8-1.9-4.4-3.1-7.2-3.1c-5.5,0-9.9,4.5-9.9,9.9c0,1.1,0.2,2.1,0.5,3.1h-2c-7.2,0-13,5.8-13,13c0,7.2,5.8,13,13,13h51.6 c7.2,0,13-5.8,13-13C128.9,153.2,124.2,147.8,118,146.9L118,146.9z" fill="#FFFFFF" /> <path d="M82,146.9c-0.2-1.1-0.3-2.1-0.3-3.2c0-10.1,8.2-18.3,18.3-18.3c7.7,0,14.2,4.7,16.9,11.5 c1.8-1.9,4.4-3.1,7.2-3.1c5.5,0,9.9,4.5,9.9,9.9c0,1.1-0.2,2.1-0.5,3.1h2c7.2,0,13,5.8,13,13c0,7.2-5.8,13-13,13H84.1 c-7.2,0-13-5.8-13-13C71.1,153.2,75.8,147.8,82,146.9L82,146.9z" fill="#FFFFFF" /> </g> <g class="rocket"> <g class="rocket-wings"> <path d="M113.3,119H86.7c-1.2,0-2.2-1.1-2-2.3l1.3-8.9h27.9l1.3,8.9C115.4,117.9,114.5,119,113.3,119z" fill="#FFFFFF" /> <path d="M89.7,96.7l-20,7.2c-1.2,0.4-2.4-0.3-2.6-1.5l-3.2-15.6c-1.5-7.2,2.6-14.5,9.5-17L89.7,96.7z" fill="#FFFFFF" /> <path d="M110.3,96.7l20,7.2c1.1,0.4,2.4-0.3,2.6-1.5l3.2-15.6c1.5-7.2-2.6-14.5-9.5-17L110.3,96.7z" fill="#FFFFFF" /> </g> <path d="M113,29.5l-11-11.2c-1.1-1.1-2.9-1.1-4,0L87,29.5c-0.1,0.1-0.1,0.1-0.2,0.2C74.4,43.9,69.3,64,74.2,82.7 c0.2,0.7,0.4,1.4,0.6,2.1l6.5,22.5c0.6,2,2.3,3.4,4.3,3.4h28.9c2,0,3.7-1.4,4.3-3.4l6.5-22.5c0.2-0.7,0.4-1.4,0.6-2.1 c4.8-18.8-0.2-38.9-12.6-53.1C113.2,29.6,113.1,29.5,113,29.5L113,29.5z" fill="#0647A9" /> <path d="M100,63.9c6,0,10.9-4.9,10.9-10.9S106,42.1,100,42.1c-6,0-10.9,4.9-10.9,10.9S94,63.9,100,63.9z" fill="#FFFFFF" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">Simple Activation</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Launch your campaign in just a few clicks</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/integrations/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-control" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" fill="#1AC9AA" /> <g class="lines"> <path d="M57.5,80.3c0-1.4,1.1-2.5,2.5-2.5h80c1.4,0,2.5,1.1,2.5,2.5c0,1.4-1.1,2.5-2.5,2.5H60 C58.6,82.8,57.5,81.7,57.5,80.3z" fill-rule="evenodd" clip-rule="evenodd" fill="#FFFFFF" /> <path d="M57.5,100c0-1.4,1.1-2.5,2.5-2.5h80c1.4,0,2.5,1.1,2.5,2.5c0,1.4-1.1,2.5-2.5,2.5H60 C58.6,102.5,57.5,101.4,57.5,100z" fill-rule="evenodd" clip-rule="evenodd" fill="#FFFFFF" /> <path d="M57.5,119.7c0-1.4,1.1-2.5,2.5-2.5h80c1.4,0,2.5,1.1,2.5,2.5c0,1.4-1.1,2.5-2.5,2.5H60 C58.6,122.2,57.5,121.1,57.5,119.7z" fill-rule="evenodd" clip-rule="evenodd" fill="#FFFFFF" /> </g> <g class="dots"> <path class="dot-1" d="M75.3,87.8c4.1,0,7.5-3.4,7.5-7.5c0-4.1-3.4-7.5-7.5-7.5c-4.1,0-7.5,3.4-7.5,7.5 C67.8,84.4,71.1,87.8,75.3,87.8z" fill="#0647A9" /> <path class="dot-2" d="M118,107.5c4.1,0,7.5-3.4,7.5-7.5c0-4.1-3.4-7.5-7.5-7.5s-7.5,3.4-7.5,7.5 C110.5,104.1,113.9,107.5,118,107.5z" fill="#0647A9" /> <path class="dot-3" d="M90.5,127.2c4.1,0,7.5-3.4,7.5-7.5c0-4.1-3.4-7.5-7.5-7.5c-4.1,0-7.5,3.4-7.5,7.5 C83,123.8,86.4,127.2,90.5,127.2z" fill="#0647A9" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">Integrations and APIs</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Empowering nimble measurement and fresh audiences</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/verified-visits/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-verified-visits" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" fill="#1AC9AA" /> <g class="browser"> <path d="M155.2,55.9H44.8c-2.2,0-4,1.8-4,4v80.2c0,2.2,1.8,4,4,4h110.5c2.2,0,4-1.8,4-4V59.9 C159.2,57.7,157.5,55.9,155.2,55.9z" fill="#0647A9" /> <path d="M46.1,77.5h108c0,0,0.1,0,0.1,0.1V136c0,1.3-1.1,2.4-2.4,2.4H48.5c-1.4,0-2.5-1.1-2.5-2.5L46.1,77.5 C46,77.6,46.1,77.5,46.1,77.5L46.1,77.5z" fill="#FFFFFF" /> <path d="M73.6,71.3c2,0,3.6-1.7,3.6-3.8s-1.6-3.8-3.6-3.8S70,65.4,70,67.5S71.6,71.3,73.6,71.3z" fill="#1AC9AA" /> <path d="M62.7,71.3c2,0,3.6-1.7,3.6-3.8s-1.6-3.8-3.6-3.8c-2,0-3.6,1.7-3.6,3.8S60.7,71.3,62.7,71.3z" fill="#1AC9AA" /> <path d="M51.8,71.3c2,0,3.6-1.7,3.6-3.8s-1.6-3.8-3.6-3.8c-2,0-3.6,1.7-3.6,3.8S49.8,71.3,51.8,71.3z" fill="#1AC9AA" /> </g> <path class="checkmark" d="M119,90.8c1.1,1,1.2,2.8,0.2,3.9l-23,25.2c-0.5,0.6-1.2,0.9-2,0.9c-0.8,0-1.5-0.3-2-0.8 l-11.4-11.9c-1.1-1.1-1-2.8,0.1-3.9c1.1-1.1,2.8-1,3.9,0.1l9.3,9.7l21-23C116.2,89.9,117.9,89.8,119,90.8z" fill-rule="evenodd" clip-rule="evenodd" fill="#0647A9" /> </svg> </div> <div class="label"> <p class="title fw-bold">Verified Visits™</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Proprietary attribution tailor-made for Connected TV</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/matched/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg version="1.1" class="icon-audience-segmentation" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" fill="#1AC9AA" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" /> <path class="segment-3" fill="#0647A9" d="M166.5,88.7h-57.7c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5h57.7c3.6,0,6.6-2.9,6.6-6.5 S170.1,88.7,166.5,88.7z" /> <path class="segment-3-fill" fill="#FFFFFF" d="M114.4,88.7h-5.6c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5h5.6c3.6,0,6.6-2.9,6.6-6.5 S118,88.7,114.4,88.7z" /> <path class="segment-2" fill="#0647A9" d="M166.5,67.7h-57.7c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5h57.7c3.6,0,6.6-2.9,6.6-6.5 S170.1,67.7,166.5,67.7z" /> <path class="segment-2-fill" fill="#FFFFFF" d="M137.6,67.7h-28.7c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5h28.7c3.6,0,6.6-2.9,6.6-6.5 S141.2,67.7,137.6,67.7z" /> <path class="segment-1" fill="#0647A9" d="M166.5,48h-57.7c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5h57.7c3.6,0,6.6-2.9,6.6-6.5 S170.1,48,166.5,48z" /> <path class="segment-1-fill" fill="#FFFFFF" d="M125,48h-16.1c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5H125c3.6,0,6.6-2.9,6.6-6.5 S128.6,48,125,48z" /> <g class="person"> <path fill="#0647A9" d="M101.9,159.4H39.7c-1.3,0-2.4-1.1-2.4-2.4v-2.4c0-18.5,15-33.5,33.5-33.5c18.5,0,33.5,15,33.5,33.5v2.4 C104.3,158.3,103.2,159.4,101.9,159.4z" /> <path fill="#0647A9" d="M70.8,116.4c13.2,0,23.9-10.7,23.9-23.9c0-13.2-10.7-23.9-23.9-23.9c-13.2,0-23.9,10.7-23.9,23.9 C46.9,105.7,57.6,116.4,70.8,116.4z" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">MNTN Matched™</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Match your commercials with the audiences most likely to take action.</p> </div> </a> </li> </ul> </div> </div> </div> </div> </label> </li> <li> <input type="checkbox" class="d-none" id="toggle-resources"> <label for="toggle-resources"> <div class="container"> <div class="row"> <div class="col"> <span class="nav-item-main text-uppercase">Resources</span> </div> </div> </div> <div class="sub-menu-container resources text-xl-start"> <div class="container "> <div class="row"> <div class="col"> <p class="label fw-bold text-white-egg-4 mt-xl-5">Explore & Learn</p> <ul class="sub-menu"> <li> <label for="toggle-case-studies" class="active"> <a href="https://mountain.com/case-studies/"> <p class="title">Case Studies</p> <span class="copy d-none d-xl-block">Brand & agency success stories</span> </a> <div class="sub-sub-menu-container case-studies"> <div class="wrapper"> <div class="inner-wrapper excerpt"> <ul class="posts"> <li><a class="post" href="https://mountain.com/case-studies/donorschoose-and-mr-outperform-roas-goal-by-12x-with-mntn-performance-tv/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2025/02/MNTN-Case-Study-Donors-Choose-1070x710-1-300x199.jpg');"></div><div class="info"><p class="title">DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV</p><p class="excerpt">DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV. </p></div></a></li><li><a class="post" href="https://mountain.com/case-studies/postman-breaks-out-of-the-b2b-marketing-bubble-finding-success-on-ctv-with-mntn/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2025/01/MNTN-Case-Study-Postman-Image-1070x710-1-300x199.jpg');"></div><div class="info"><p class="title">Postman Breaks Out of the B2B Marketing Bubble, Finding Success on CTV with MNTN</p><p class="excerpt">Postman is a leading API development platform. One of their primary goals is to simplify each step of the API lifecycle and streamline collaboration so their customers can create better APIs. Here at MNTN, we’ve experienced this firsthand — our product team has been using Postman as a way to manage our own API for years. “Postman has been an imperative tool for our team when building the MNTN reporting API,” said Erik Gray, Director of Product at MNTN. “It enables the team to easily manipulate the API structure and determine where problems are arising.” As an innovative company in the B2B space, Postman is constantly looking for emerging technologies to use to further their business goals. And after building a strong partnership with MNTN as a customer, Postman was excited to give Connected TV (CTV) advertising a try. With MNTN Performance TV, they were able to think outside of the box when it came to demand generation, leveraging CTV as a powerful performance engine. </p></div></a></li><li><a class="post" href="https://mountain.com/case-studies/gomacro-and-cuker-produce-sustainable-ctv-performance-with-mntn/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/12/MNTN-Case-Study-GoMacro_1070x710-300x199.jpg');"></div><div class="info"><p class="title">GoMacro and Cuker Produce Sustainable CTV Performance with MNTN</p><p class="excerpt">Founded in 2004, GoMacro is a mother-daughter owned, mission-led business that makes vegan and organic protein bars. In the crowded and competitive natural food space, they have set themselves apart by using high-quality, sustainably sourced, plant-based ingredients. In search of a fresh advertising channel that was as innovative as their products, GoMacro enlisted the help of digital marketing agency Cuker. Cuker identified Connected TV as the ideal channel for GoMacro to combine brand storytelling with full-funnel audience targeting to increase brand awareness, drive conversions, and reach new business heights. Together, GoMacro and Cuker turned to MNTN Performance TV to ensure the success of their CTV efforts. With MNTN, their advertising dollars went farther, with less waste and more precision, resulting in full-funnel business growth — during both pivotal promotional times (like the end of Q4 into Q1) and throughout the year. </p></div></a></li> </ul> </div> <a class="link black" href="https://mountain.com/case-studies/">View All<span class="link-arrow"></span></a> </div> </div> </label> </li> <li> <label for="toggle-white-papers"> <a href="https://mountain.com/white-papers/"> <p class="title">White Papers</p> <span class="copy d-none d-xl-block">Research & analysis</span> </a> <div class="sub-sub-menu-container white-papers"> <div class="wrapper"> <div class="inner-wrapper excerpt"> <ul class="posts"> <li><a class="post" href="https://mountain.com/white-papers/how-to-start-advertising-on-connected-tv/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/12/MNTN-How-to-Start-Advertising-on-Connected-TV-2024-Thumbnail-1200x630-1-300x158.png');"></div><div class="info"><p class="title">How to Start Advertising on Connected TV</p><p class="excerpt">Eager to reach your most important audiences and deliver measurable results with streaming TV? Read this first. You’ll learn:</p></div></a></li><li><a class="post" href="https://mountain.com/white-papers/your-connected-tv-terminology-cheat-sheet/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2019/11/Your-Connected-TV-Terminology-Cheat-Sheet-Thumbnail-1200x630-1-300x158.png');"></div><div class="info"><p class="title">Your Connected TV Terminology Cheat Sheet</p><p class="excerpt">Connected TV is expected to top over $42 billion in advertising spend by 2027 — how are you keeping up? Whether you need a refresher, or you’re new to CTV, our cheat sheet provides an overview to the key terminology you’ll likely encounter in your day-to-day. You’ll learn:</p></div></a></li><li><a class="post" href="https://mountain.com/white-papers/guide-to-performance-tv-2025/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/12/qWwRHDkA-300x158.jpeg');"></div><div class="info"><p class="title">Your Guide to Performance TV For 2025</p><p class="excerpt">When brands apply a performance marketing mindset to CTV, they can deploy strategic,lower funnel coverage that complements existing strategies, reduces ad budget waste,and drives higher conversions. This guide is designed to share the learnings of what a performance marketing mindsetcan do on CTV — and show how MNTN makes it possible.</p></div></a></li> </ul> </div> <a class="link black" href="https://mountain.com/white-papers/">View All<span class="link-arrow"></span></a> </div> </div> </label> </li> <li> <label for="toggle-webinars-events"> <a href="https://mountain.com/webinars/"> <p class="title">Webinars & Events</p> <span class="copy d-none d-xl-block">See what we're up to next</span> </a> <div class="sub-sub-menu-container webinars-events"> <div class="wrapper"> <div class="inner-wrapper"> <a class="featured-webinar" href="https://cloud.insight.insiderintelligence.com/20250220-MNTN-TechTalk_Regpage?utm_source=mntnunique" target="_blank"><div class="row"><div class="col-12 col-lg-8"><p class="text-uppercase text-orange-chicken fw-bold fs-tiny">Upcoming</p><p class="title">For Good Measure: How to Make the Most of CTV’s Data</p></div><div class="col-12 col-lg-4"><div class="row mb-2"><div class="col-12"><div class="row"><div class="col-12 col-lg-6 pe-0"><p class="text-white-egg-5 small mb-2">Presented by:</p><img class="logo" src="https://mountain.com/wp-content/uploads/2024/07/EM_Logo-RGB_Horizontal.svg" alt=""></div></div></div></div></div></div><hr><div class="row"><div class="col-4"><p class="date small text-white-egg-5 fw-bold mb-0">February 20, 2025</p></div><div class="col-8"><p class="time small text-white-egg-5 fw-bold mb-0">2:00 pm ET / 11:00 am PT</p></div></div></a><div class="on-demand"><a href="https://mountain.com/webinar/a-playbook-for-first-time-ctv-advertisers/"><p class="text-uppercase text-purple-ube-2 fw-bold fs-tiny">On-Demand</p><p class="title">A Playbook for First-Time CTV Advertisers</p><div class="row mb-2"><div class="col-12"><div class="row"><div class="col-12 col-lg-6 pe-0"><p class="text-white-egg-5 small mb-2">Presented by:</p><img class="logo" src="https://mountain.com/wp-content/uploads/2021/09/logo-adweek-black.svg" alt="Adweek"></div></div></div></div></a><a href="https://mountain.com/webinar/how-retailers-plan-to-use-connected-tv-in-2025/"><p class="text-uppercase text-purple-ube-2 fw-bold fs-tiny">On-Demand</p><p class="title">How Retailers Plan To Use Connected TV in 2025</p><div class="row mb-2"><div class="col-12"><div class="row"><div class="col-12 col-lg-6 pe-0"><p class="text-white-egg-5 small mb-2">Presented by:</p><img class="logo" src="https://mountain.com/wp-content/uploads/2024/08/Digital-Commerce-360_Logo_Transparent.png" alt=""></div></div></div></div></a><a href="https://mountain.com/webinar/realize-your-ctv-creative-vision-in-2025/"><p class="text-uppercase text-purple-ube-2 fw-bold fs-tiny">On-Demand</p><p class="title">Realize Your (CTV) Creative Vision in 2025</p><div class="row mb-2"><div class="col-12"><div class="row"><div class="col-12 col-lg-6 pe-0"><p class="text-white-egg-5 small mb-2">Presented 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col-lg-6 pe-lg-10 col-copy"> <div class="row mt-lg-10 pt-10 pb-5"><div class="col-6 offset-3 col-lg-5 offset-lg-0"><img class="filter-black" src="https://mountain.com/wp-content/uploads/2022/06/campspot-logo.svg" alt="Campspot"></div></div> <h1 class="mb-5">Campspot Grew Brand Awareness and Outperformed Their ROAS Goals by Over 200% With MNTN Performance TV</h1> <div class="content"><p>Campspot, a premier travel booking site for campgrounds, RV resorts, glamping and more, was faced with the challenge of building brand awareness in the lead up to the peak summer campaign season. They were also being held to performance goals from a ROAS perspective, and weren’t seeing the lift that they expected on other channels. The brand was open to different inroads to tapping into their ideal audience, and partnered with MNTN Performance TV as a new and measurable way to get their ads in front of fresh eyes.</p> </div> </div> <div class="col-12 col-lg-6 position-relative"> <div class="background" style="background-image: url('https://mountain.com/wp-content/uploads/2022/06/campspot-case-study-image.jpg');"></div> </div> </div> </div> </section> <section class="intro pt-10 scroll-on remain quote"> <div class="container position-relative"> <span class="arrow long large black">↓</span> <div class="row pb-10"> <div class="col-12 col-lg-10 col-left quote"> <span class="quote-mark">“</span> <p class="mb-4"><span class="h3 d-inline-block mb-2">MNTN has helped us put our brand in front of new customers and allowed us to get clear reporting insights on top performing audiences and TV networks. </span> With MNTN, our goals are frequently exceeded and we can take our learnings from the platform to other marketing channels. </p> <p><span class="fw-bold">Dana Malburg</span><br>Performance Marketing Manager, Campspot</p> </div> </div> <div class="row"> <div class="col"> <hr class="my-lg-10"> </div> </div> </div> </section> <section class="stats"> <div class="container pb-lg-10"> <div class="row py-10"> <div class="col-12 col-lg-6 mb-5 text-center"><p class="display-1 text-blue-cotton-candy"><span class="num-stat" id="stat-num-0" data-num="225" data-decimal-places="0">0</span>%</p><p class="fw-bold mb-0">Higher ROAS</p></div> <div class="col-12 col-lg-6 mb-5 text-center"><p class="display-1 text-blue-cotton-candy"><span class="num-stat" id="stat-num-1" data-num="13" data-decimal-places="0">0</span>%</p><p class="fw-bold mb-0">Higher Conversion Rate</p></div> <div class="col-12 mb-5 text-center"><p class="display-1 text-blue-cotton-candy"><span class="num-stat" id="stat-num-2" data-num="30" data-decimal-places="0">0</span>%</p><p class="fw-bold mb-0">Lower Cost Per Acquisition</p></div> </div> </div> </section> <section class="pt-10"> <div class="container"> <div class="row"> <div class="col-12 col-lg-3"> <p class="text-uppercase fw-bold">Objective</p> <h2 class="h3">Utilize a New Performance channel to Drive ROAS</h2> </div> <div class="col-12 col-lg-6 offset-lg-3 pt-lg-10 content"> <p><span style="font-weight: 400;">Campspot were facing a myriad of challenges to grow their customer base, and as a new brand—build their brand into a household name. Macro economic trends like rising gas prices and COVID negatively impacted the travel industry last year, and consequently they were put under more pressure this year to ‘catch up’ and deliver on their ROAS and website traffic goals. They turned to MNTN Performance TV as a way to experiment with a new marketing channel, test ad creative and ultimately deliver on their goals.</span></p> </div> </div> </div> </section> <section class="gated"> <div class="container position-relative"> <hr> <div class="gated-message"> <div class="row"> <div class="col-12 col-lg-8 offset-lg-2 text-center"> <h2>Want the full story?</h2> <p>We just need a few details first and you’ll get unlimited access to all MNTN case studies.</p> <div class="dark-mode"> <a class="btn btn-demo" data-bs-toggle="modal" data-bs-target="#request-demo" href="#get-started">Unlock</a> </div> </div> </div> </div> <div class="row py-10"> <div class="col-12 col-lg-3"> <p class="text-uppercase fw-bold mb-6">Solutions</p> <h2 class="h3 opacity-10"> <span class="placeholder col-12"></span> <span class="placeholder col-8"></span> <span class="placeholder col-6"></span> </h2> </div> <div class="col-12 col-lg-6 offset-lg-3 pt-lg-10 content"> <p class="opacity-10"> <span class="placeholder col-7"></span> <span class="placeholder col-4"></span> <span class="placeholder col-4"></span> <span class="placeholder col-6"></span> <span class="placeholder col-8"></span> </p> </div> </div> </div> </section> <div class="modal fade" id="request-demo" tabindex="-1" aria-hidden="true"> <div class="modal-dialog modal-md modal-dialog-centered"> <div class="modal-content"> <div class="modal-header"> <i data-bs-dismiss="modal" aria-label="Close" class="icon icon-simplified icon-close"></i> </div> <div class="modal-body text-center text-lg-start pb-5 pb-lg-10"> <div class="px-5 px-lg-10"> <form id="mktoForm_1662"></form> <script>MktoForms2.loadForm("//go.mountain.com", "214-UVX-377", 1662);</script> </div> </div> </div> </div> </div> <section class="py-10"> <div class="container py-lg-10"> <div class="row"> <div class="col"> <p class="h2">Related Case Studies</p> </div> </div> <div class="row"> <div class="col"> <div class="case-studies-swiper swiper" data-swiper-autoplay="false" data-num-slides-per-view="4"> <div class="swiper-wrapper"> <div class="swiper-slide case-study tag-conversions tag-prospecting tag-roas" style="background-image: url('https://mountain.com/wp-content/uploads/2025/02/MNTN-Case-Study-Donors-Choose-1070x710-1-1024x679.jpg');"><a class="image" href="https://mountain.com/case-studies/donorschoose-and-mr-outperform-roas-goal-by-12x-with-mntn-performance-tv/"></a><div class="logo"><img src="https://mountain.com/wp-content/uploads/2025/02/MNTN-Case-Study-Donors-Choose_Logo.png" alt="DonorsChoose"></div><div class="copy p-4"><a class="black" href="https://mountain.com/case-studies/donorschoose-and-mr-outperform-roas-goal-by-12x-with-mntn-performance-tv/"><p class="h5 fw-bold mb-3">DonorsChoose</p></a><div class="excerpt mb-3"><p class="small">DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV. </p></div><p class="mb-0"><a class="link" href="https://mountain.com/case-studies/donorschoose-and-mr-outperform-roas-goal-by-12x-with-mntn-performance-tv/">Read More<span class="link-arrow"></span></a></p></div></div> <div class="swiper-slide case-study tag-prospecting tag-retargeting tag-roas" style="background-image: url('https://mountain.com/wp-content/uploads/2025/01/MNTN-Case-Study-Postman-Image-1070x710-1-1024x679.jpg');"><a class="image" href="https://mountain.com/case-studies/postman-breaks-out-of-the-b2b-marketing-bubble-finding-success-on-ctv-with-mntn/"></a><div class="logo"><img src="https://mountain.com/wp-content/uploads/2025/01/MNTN-Case-Study-Postman-Logo.png" alt="Postman"></div><div class="copy p-4"><a class="black" href="https://mountain.com/case-studies/postman-breaks-out-of-the-b2b-marketing-bubble-finding-success-on-ctv-with-mntn/"><p class="h5 fw-bold mb-3">Postman</p></a><div class="excerpt mb-3"><p class="small">Postman is a leading API development platform. One of their primary goals is to simplify each step of the API lifecycle and streamline collaboration so their customers can create better APIs. Here at MNTN, we’ve experienced this firsthand — our product team has been using Postman as a way to manage our own API for years. “Postman has been an imperative tool for our team when building the MNTN reporting API,” said Erik Gray, Director of Product at MNTN. “It enables the team to easily manipulate the API structure and determine where problems are arising.” As an innovative company in the B2B space, Postman is constantly looking for emerging technologies to use to further their business goals. And after building a strong partnership with MNTN as a customer, Postman was excited to give Connected TV (CTV) advertising a try. With MNTN Performance TV, they were able to think outside of the box when it came to demand generation, leveraging CTV as a powerful performance engine. </p></div><p class="mb-0"><a class="link" href="https://mountain.com/case-studies/postman-breaks-out-of-the-b2b-marketing-bubble-finding-success-on-ctv-with-mntn/">Read More<span class="link-arrow"></span></a></p></div></div> <div class="swiper-slide case-study tag-prospecting tag-retargeting tag-revenue tag-roas" style="background-image: url('https://mountain.com/wp-content/uploads/2024/12/MNTN-Case-Study-GoMacro_1070x710-1024x679.jpg');"><a class="image" href="https://mountain.com/case-studies/gomacro-and-cuker-produce-sustainable-ctv-performance-with-mntn/"></a><div class="logo"><img src="https://mountain.com/wp-content/uploads/2024/12/gomacro-logo-black.png" alt="Cuker Agency"></div><div class="copy p-4"><a class="black" href="https://mountain.com/case-studies/gomacro-and-cuker-produce-sustainable-ctv-performance-with-mntn/"><p class="h5 fw-bold mb-3">Cuker Agency</p></a><div class="excerpt mb-3"><p class="small">Founded in 2004, GoMacro is a mother-daughter owned, mission-led business that makes vegan and organic protein bars. In the crowded and competitive natural food space, they have set themselves apart by using high-quality, sustainably sourced, plant-based ingredients. In search of a fresh advertising channel that was as innovative as their products, GoMacro enlisted the help of digital marketing agency Cuker. Cuker identified Connected TV as the ideal channel for GoMacro to combine brand storytelling with full-funnel audience targeting to increase brand awareness, drive conversions, and reach new business heights. Together, GoMacro and Cuker turned to MNTN Performance TV to ensure the success of their CTV efforts. With MNTN, their advertising dollars went farther, with less waste and more precision, resulting in full-funnel business growth — during both pivotal promotional times (like the end of Q4 into Q1) and throughout the year. </p></div><p class="mb-0"><a class="link" href="https://mountain.com/case-studies/gomacro-and-cuker-produce-sustainable-ctv-performance-with-mntn/">Read More<span class="link-arrow"></span></a></p></div></div> <div class="swiper-slide case-study tag-conversions tag-reach tag-revenue" style="background-image: url('https://mountain.com/wp-content/uploads/2024/12/MNTN-Case-Study-AdParlor-1070x710-1-1024x679.jpg');"><a class="image" href="https://mountain.com/case-studies/adparlor-agency-ctv/"></a><div class="logo"><img src="https://mountain.com/wp-content/uploads/2024/12/MNTN-Case-Study-AdParlor-logo.png" alt="AdParlor"></div><div class="copy p-4"><a class="black" href="https://mountain.com/case-studies/adparlor-agency-ctv/"><p class="h5 fw-bold mb-3">AdParlor</p></a><div class="excerpt mb-3"><p class="small">Like any good hero’s journey, this story starts with a challenge — and a longstanding health and beauty brand had a big one. The brand was preparing a robust omnichannel rebranding initiative, and the CMO was determined to make Connected TV (CTV) an important cornerstone of the campaign, which led them to MNTN Performance TV. But while the brand’s team were performance marketers themselves, they had less experience running media for this relatively new channel and found they needed support to ensure CTV would be ready to launch with the rest of their mix. As the brand approached its deadline for launching ads, they reached out to AdParlor — a flexible and successful digital agency with performance marketing experience — to see if they’d be willing to jump in at the 11th hour and help. The retailer was already collaborating with AdParlor on other performance channels, so they knew the agency was deeply familiar with their customer base and could be trusted. Would they be willing to take the keys to MNTN Performance TV — a platform that the agency was unfamiliar with — and learn how to use it so they could get the ads up in time for a strict go-live date? AdParlor was up for the challenge. And thanks to MNTN Performance TV’s self-serve platform, they didn’t just save the day — they soared past their client’s expectations. </p></div><p class="mb-0"><a class="link" href="https://mountain.com/case-studies/adparlor-agency-ctv/">Read More<span class="link-arrow"></span></a></p></div></div> <div class="swiper-slide case-study tag-conversions tag-prospecting tag-retargeting tag-revenue" style="background-image: url('https://mountain.com/wp-content/uploads/2024/10/MNTN-Case-Study-woom-1070x710-1-1024x679.jpg');"><a class="image" href="https://mountain.com/case-studies/woom-zooms-to-peak-connected-tv-performance-with-mntn/"></a><div class="logo"><img src="https://mountain.com/wp-content/uploads/2024/10/woom-black-logo.png" alt="woom"></div><div class="copy p-4"><a class="black" href="https://mountain.com/case-studies/woom-zooms-to-peak-connected-tv-performance-with-mntn/"><p class="h5 fw-bold mb-3">woom</p></a><div class="excerpt mb-3"><p class="small">Founded by two dads in a garage in Vienna, Austria in 2013, woom creates kids’ bikes perfectly designed for their proportions and riding behaviors. After experiencing success in the European market, they were eager to expand their business to the U.S. They knew they needed to take a different approach to reaching their ideal audiences in this market, so woom wanted to give a new advertising channel — Connected TV (CTV) — a try. They wanted a CTV advertising solution that was easily scalable and would allow them to properly communicate their brand story and emotion-driven messaging, while also driving strong performance. MNTN Performance TV allowed them to do all this and more, resulting in impressive full-funnel results. </p></div><p class="mb-0"><a class="link" href="https://mountain.com/case-studies/woom-zooms-to-peak-connected-tv-performance-with-mntn/">Read More<span class="link-arrow"></span></a></p></div></div> <div class="swiper-slide case-study tag-conversions tag-incognito tag-prospecting" style="background-image: url('https://mountain.com/wp-content/uploads/2024/08/Unbranded_Case_Study_Healthcare_National-Dental-Startup-1024x679.jpg');"><a class="image" href="https://mountain.com/case-studies/national-dental-startup-uses-mntn-matched-to-lower-acquisition-costs-by-60/"></a><div class="logo"><img src="https://mountain.com/wp-content/uploads/2024/08/Healthcare_Black.png" alt="Dental Startup"></div><div class="copy p-4"><a class="black" href="https://mountain.com/case-studies/national-dental-startup-uses-mntn-matched-to-lower-acquisition-costs-by-60/"><p class="h5 fw-bold mb-3">Dental Startup</p></a><div class="excerpt mb-3"><p class="small">A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%. </p></div><p class="mb-0"><a class="link" href="https://mountain.com/case-studies/national-dental-startup-uses-mntn-matched-to-lower-acquisition-costs-by-60/">Read More<span class="link-arrow"></span></a></p></div></div> <div class="swiper-slide case-study tag-prospecting tag-reach tag-roas" style="background-image: url('https://mountain.com/wp-content/uploads/2024/08/selling-at-markets-banner-web-copy-1024x679.jpg');"><a class="image" href="https://mountain.com/case-studies/candlescience-burns-bright-during-q4-beating-their-roas-goal-by-918-with-mntn/"></a><div class="logo"><img src="https://mountain.com/wp-content/uploads/2024/08/candle-science-black-logo-copy-updated.svg" alt="CandleScience"></div><div class="copy p-4"><a class="black" href="https://mountain.com/case-studies/candlescience-burns-bright-during-q4-beating-their-roas-goal-by-918-with-mntn/"><p class="h5 fw-bold mb-3">CandleScience</p></a><div class="excerpt mb-3"><p class="small">CandleScience helps motivated creatives, DIYers, and entrepreneurs make candles, soaps, and scented creations. Their business has grown exponentially since opening in 2004. Ready to take their results to the next level, CandleScience was looking to add a new, highly efficient performance channel to their marketing mix. Due to its ability to reach niche audiences and its high level of measurability, Connected TV (CTV) proved to be the perfect fit for their needs. With a vital time for business coming up — Q4 and the winter holidays — they turned to MNTN Performance TV to increase new business through the end of 2023 and beyond. </p></div><p class="mb-0"><a class="link" href="https://mountain.com/case-studies/candlescience-burns-bright-during-q4-beating-their-roas-goal-by-918-with-mntn/">Read More<span class="link-arrow"></span></a></p></div></div> <div class="swiper-slide case-study tag-prospecting tag-roas" style="background-image: url('https://mountain.com/wp-content/uploads/2024/08/01_16-Cosabella38429-1024x670.jpg');"><a class="image" href="https://mountain.com/case-studies/cosabella-cut-wasted-impressions-and-doubled-their-roas-with-mntn-matched/"></a><div class="logo"><img src="https://mountain.com/wp-content/uploads/2024/08/MNTN-Case-Study-Cosabella-logo.png" alt="Cosabella"></div><div class="copy p-4"><a class="black" href="https://mountain.com/case-studies/cosabella-cut-wasted-impressions-and-doubled-their-roas-with-mntn-matched/"><p class="h5 fw-bold mb-3">Cosabella</p></a><div class="excerpt mb-3"><p class="small">Founded in 1983, Cosabella is a lingerie brand focused on empowering women to feel confident and comfortable in their own skin. Building upon over 40 years of success, their marketers faced a common challenge — how could they elevate the growth of a brand that’s already making a huge impact and generating considerable revenue? To accomplish this, the team realized they couldn’t afford any wasted impressions, and traditional TV audience targeting was too broad to drive their business to new heights. That’s why Cosabella turned to MNTN Matched. Our proprietary technology gave them the ability to go beyond traditional targeting and match directly with the consumers who were most likely to love their brand and take action after watching their commercials. The result? A significant boost in site traffic and over 2x higher return on ad spend (ROAS). </p></div><p class="mb-0"><a class="link" href="https://mountain.com/case-studies/cosabella-cut-wasted-impressions-and-doubled-their-roas-with-mntn-matched/">Read More<span class="link-arrow"></span></a></p></div></div> </div> <div class="swiper-pagination"></div> <div class="swiper-button-prev"></div> <div class="swiper-button-next"></div> </div> </div> </div> </div> </section> <section class="bg-black py-10 request-demo-email" data-bs-theme="dark"> <div class="container py-lg-10"> <div class="row"> <div class="col-12 col-lg-6"> <h2>MNTN is the future of TV and direct-response advertising.</h2> </div> <div class="col-12 col-lg-6 d-lg-flex align-items-center"> <div> <p>Learn how to better drive performance for your digital campaigns with this full-funnel solution.</p> <a class="btn btn-demo" href="https://mountain.com/request-demo/">Request Demo</a> </div> </div> </div> </div> </section> <footer 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Campspot Grew Brand Awareness and Outperformed Their ROAS Goals by Over 200% With MNTN Performance TV - MNTN