SVOD, AVOD, TVOD: Video on Demand Models Explained

<!DOCTYPE html> <html itemscope itemtype="http://schema.org/" lang="en-US"> <head>      <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MX6RPVW');</script>  <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=no"> <title>SVOD, AVOD, TVOD: Video on Demand Models Explained - MNTN</title>  <link rel="apple-touch-icon" sizes="180x180" href="https://mountain.com/wp-content/themes/mountain/img/favicons/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://mountain.com/wp-content/themes/mountain/img/favicons/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://mountain.com/wp-content/themes/mountain/img/favicons/favicon-16x16.png"> <link rel="manifest" href="https://mountain.com/wp-content/themes/mountain/img/favicons/site.webmanifest"> <link rel="mask-icon" href="https://mountain.com/wp-content/themes/mountain/img/favicons/safari-pinned-tab.svg" color="#ffffff"> <meta name="msapplication-TileColor" content="#ffffff"> <meta name="theme-color" content="#ffffff">   <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <script type="text/javascript" id="wpp-js" src="https://mountain.com/wp-content/plugins/wordpress-popular-posts/assets/js/wpp.min.js?ver=7.1.0" data-sampling="0" data-sampling-rate="100" data-api-url="https://mountain.com/wp-json/wordpress-popular-posts" data-post-id="83022" data-token="7fad2228ee" data-lang="0" data-debug="0"></script>  <meta name="description" content="If you're looking to make sense of the evolving television landscape, read on to learn more about SVOD, AVOD and TVOD." /> <link rel="canonical" href="https://mountain.com/blog/svod-avod-tvod/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="SVOD, AVOD, TVOD: Video on Demand Models Explained" /> <meta property="og:description" content="If you're looking to make sense of the evolving television landscape, read on to learn more about SVOD, AVOD and TVOD." /> <meta property="og:url" content="https://mountain.com/blog/svod-avod-tvod/" /> <meta property="og:site_name" content="MNTN" /> <meta property="article:publisher" content="https://www.facebook.com/weareMNTN/" /> <meta property="article:published_time" content="2024-11-07T17:30:00+00:00" /> <meta property="article:modified_time" content="2024-11-07T22:08:43+00:00" /> <meta property="og:image" content="https://mountain.com/wp-content/uploads/2022/08/SVOD_AVOD_TVOD_1920x1080.jpg" /> <meta property="og:image:width" content="1920" /> <meta property="og:image:height" content="1080" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="author" content="The MNTN Team" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:creator" content="@weareMNTN" /> <meta name="twitter:site" content="@weareMNTN" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="The MNTN Team" /> <meta name="twitter:label2" content="Est. reading time" /> <meta name="twitter:data2" content="8 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"Article","@id":"https://mountain.com/blog/svod-avod-tvod/#article","isPartOf":{"@id":"https://mountain.com/blog/svod-avod-tvod/"},"author":{"name":"The MNTN Team","@id":"https://mountain.com/#/schema/person/b76b4ac479667b3b0adbe2e07f1044a4"},"headline":"SVOD, AVOD, TVOD: Video on Demand Models Explained","datePublished":"2024-11-07T17:30:00+00:00","dateModified":"2024-11-07T22:08:43+00:00","mainEntityOfPage":{"@id":"https://mountain.com/blog/svod-avod-tvod/"},"wordCount":1283,"publisher":{"@id":"https://mountain.com/#organization"},"image":{"@id":"https://mountain.com/blog/svod-avod-tvod/#primaryimage"},"thumbnailUrl":"https://mountain.com/wp-content/uploads/2022/08/SVOD_AVOD_TVOD_1920x1080.jpg","keywords":["Connected TV","performance tv"],"articleSection":["Blog","Connected TV"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https://mountain.com/blog/svod-avod-tvod/","url":"https://mountain.com/blog/svod-avod-tvod/","name":"SVOD, AVOD, TVOD: Video on Demand Models Explained - MNTN","isPartOf":{"@id":"https://mountain.com/#website"},"primaryImageOfPage":{"@id":"https://mountain.com/blog/svod-avod-tvod/#primaryimage"},"image":{"@id":"https://mountain.com/blog/svod-avod-tvod/#primaryimage"},"thumbnailUrl":"https://mountain.com/wp-content/uploads/2022/08/SVOD_AVOD_TVOD_1920x1080.jpg","datePublished":"2024-11-07T17:30:00+00:00","dateModified":"2024-11-07T22:08:43+00:00","description":"If you're looking to make sense of the evolving television landscape, read on to learn more about SVOD, AVOD and TVOD.","breadcrumb":{"@id":"https://mountain.com/blog/svod-avod-tvod/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://mountain.com/blog/svod-avod-tvod/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mountain.com/blog/svod-avod-tvod/#primaryimage","url":"https://mountain.com/wp-content/uploads/2022/08/SVOD_AVOD_TVOD_1920x1080.jpg","contentUrl":"https://mountain.com/wp-content/uploads/2022/08/SVOD_AVOD_TVOD_1920x1080.jpg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https://mountain.com/blog/svod-avod-tvod/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://mountain.com/"},{"@type":"ListItem","position":2,"name":"SVOD, AVOD, TVOD: Video on Demand Models Explained"}]},{"@type":"WebSite","@id":"https://mountain.com/#website","url":"https://mountain.com/","name":"MNTN","description":"Connected TV Performance Marketing Platform","publisher":{"@id":"https://mountain.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://mountain.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://mountain.com/#organization","name":"MNTN","url":"https://mountain.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mountain.com/#/schema/logo/image/","url":"https://mountain.com/wp-content/uploads/2021/06/logo-mntn.svg","contentUrl":"https://mountain.com/wp-content/uploads/2021/06/logo-mntn.svg","width":399,"height":134,"caption":"MNTN"},"image":{"@id":"https://mountain.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/weareMNTN/","https://x.com/weareMNTN","https://www.linkedin.com/company/wearemntn/","https://www.instagram.com/wearemntn/","https://www.youtube.com/MNTN"]},{"@type":"Person","@id":"https://mountain.com/#/schema/person/b76b4ac479667b3b0adbe2e07f1044a4","name":"The MNTN Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://mountain.com/#/schema/person/image/","url":"https://secure.gravatar.com/avatar/68c35916ec33bc48d3a6c8e4988e73d4?s=96&d=mm&r=g","contentUrl":"https://secure.gravatar.com/avatar/68c35916ec33bc48d3a6c8e4988e73d4?s=96&d=mm&r=g","caption":"The MNTN Team"}}]}</script>  <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/mountain.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://mountain.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='wordpress-popular-posts-css-css' href='https://mountain.com/wp-content/plugins/wordpress-popular-posts/assets/css/wpp.css?ver=7.1.0' type='text/css' media='all' /> <link rel='stylesheet' id='style-css' href='https://mountain.com/wp-content/themes/mountain/build/style.css?ver=790701320a4c272b26e2' type='text/css' media='all' /> <script type="text/javascript" src="https://mountain.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://mountain.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://mountain.com/wp-content/themes/mountain/build/main.js?ver=23b41b763ef1ba2f291a" id="main-js" defer="defer" data-wp-strategy="defer"></script> <link rel="https://api.w.org/" href="https://mountain.com/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://mountain.com/wp-json/wp/v2/posts/83022" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://mountain.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://mountain.com/?p=83022' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://mountain.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmountain.com%2Fblog%2Fsvod-avod-tvod%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://mountain.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fmountain.com%2Fblog%2Fsvod-avod-tvod%2F&format=xml" /> <style id="wpp-loading-animation-styles">@-webkit-keyframes bgslide{from{background-position-x:0}to{background-position-x:-200%}}@keyframes bgslide{from{background-position-x:0}to{background-position-x:-200%}}.wpp-widget-block-placeholder,.wpp-shortcode-placeholder{margin:0 auto;width:60px;height:3px;background:#dd3737;background:linear-gradient(90deg,#dd3737 0%,#571313 10%,#dd3737 100%);background-size:200% auto;border-radius:3px;-webkit-animation:bgslide 1s infinite linear;animation:bgslide 1s infinite linear}</style>  <script src="https://go.mountain.com/js/forms2/js/forms2.min.js"></script> <script defer> window.MktoForms2 && MktoForms2.whenReady(function(form) { form.addHiddenFields({ "mostRecentFormFillURL": document.location.href.split('?')[0] }); }); </script> </head> <body class="post-template-default single single-post postid-83022 single-format-standard cat-blog cat-connected-tv post-svod-avod-tvod">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MX6RPVW" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="site-wrapper"> <input class="d-none" type="checkbox" id="nav-toggle"> <header id="header"> <div class="alert alert-primary top" data-alert-name="promo"> <div class="container py-2"> <div class="row"> <div class="col-11"> <p class="small text-center mb-0"> <span class="copy">MNTN was selected for Inc’s 2024 Power Partner Awards, a list of top-B2B companies across the globe.</span><a class="link small ms-2 ms-lg-3" href="https://www.inc.com/power-partner-awards">Learn More <span class="link-arrow"></span></a> </p> </div> <div class="col-1 position-relative"> <button type="button" class="btn-close" data-bs-dismiss="alert" aria-label="Close">×</button> </div> </div> </div> </div> <div class="header-bottom"> <div class="container"> <div id="site-logo"><a href="https://mountain.com"><i class="logo">MNTN</i></a></div> <div class="mega-menu-container"> <ul class="main-menu"> <li> <input type="checkbox" class="d-none" id="toggle-mntn-performance-tv"> <label for="toggle-mntn-performance-tv"> <div class="container"> <div class="row"> <div class="col"> <span class="nav-item-main text-uppercase">MNTN Performance TV</span> </div> </div> </div> <div class="sub-menu-container performance-tv text-xl-start"> <div class="container my-xl-4"> <div class="row"> <div class="col-12 col-xl-4"> <p class="label fw-bold text-white-egg-4">Solutions</p> <ul> <li> <a href="https://mountain.com/performance-tv/b2c/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-b2c d-none d-xl-inline-block" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" fill="#1AC8A9" /> <g class="briefcase"> <path d="M95,70.1v25.7c0,1.8-1.5,3.2-3.2,3.2H37.6c-1.8,0-3.2-1.4-3.2-3.2v-26l0.1-0.5L60,74v-0.6c0-1,0.8-1.8,1.8-1.8 h5.6c1,0,1.8,0.8,1.8,1.8v1.2L95,70.1L95,70.1z" fill="#0647A9" /> <path d="M73.4,47.3H56c-2.8,0-5.1,2.3-5.1,5.1v4.2h3.8v-4.2c0-0.7,0.6-1.3,1.3-1.3h17.4c0.7,0,1.3,0.6,1.3,1.3v4.2h3.8 v-4.2C78.5,49.6,76.2,47.3,73.4,47.3z" fill="#0647A9" /> <path d="M70.6,73.1c-0.2-1.5-1.5-2.7-3.1-2.7h-5.6c-1.4,0-2.5,0.9-3,2.1l-23.3-4.4v-8.3c0-1.1,0.9-2,2-2h54.2 c1.1,0,2,0.9,2,2V69L70.6,73.1L70.6,73.1z" fill="#FFFFFF" /> <path d="M91.8,59.2c0.4,0,0.7,0.3,0.7,0.7v8l-21,3.7c-0.7-1.5-2.2-2.5-4-2.5h-5.6c-1.5,0-2.9,0.8-3.7,2l-21.3-4v-7.2 c0-0.4,0.3-0.7,0.7-0.7H91.8 M91.8,56.7H37.6c-1.8,0-3.2,1.5-3.2,3.2v9.3L60,74v-0.6c0-1,0.8-1.8,1.8-1.8h5.6c1,0,1.8,0.8,1.8,1.8 v1.2L95,70V59.9C95,58.1,93.5,56.6,91.8,56.7L91.8,56.7z" fill="#0647A9" /> <path d="M69.3,73.5v1.2l-3.2,0.6L60,74.1v-0.6c0-1,0.8-1.8,1.8-1.8h5.6C68.5,71.7,69.3,72.5,69.3,73.5L69.3,73.5z" fill="#FFFFFF" /> <path d="M69.3,73.5v5.4c0,0,0,0.1,0,0.1c0,0.1,0,0.2,0,0.2c0,2.5-2.1,4.5-4.7,4.5c-2.6,0-4.7-2-4.7-4.5 c0-0.2,0-0.3,0-0.4c0-0.1,0-0.2,0-0.3v-5c0-1,0.8-1.8,1.8-1.8h5.6C68.5,71.7,69.3,72.5,69.3,73.5L69.3,73.5z" fill="#1AC8A9" /> </g> <g class="arrow-top"> <path d="M103.1,69.3h32.4v17.6" fill="none" stroke="#FFFFFF" stroke-width="4" stroke-linecap="round" stroke-linejoin="round" /> <path d="M145.7,79.9l-10.2,10.2l-10.2-10.2" fill="none" stroke="#FFFFFF" stroke-width="4" stroke-linecap="round" stroke-linejoin="round" /> </g> <g class="arrow-bottom"> <path d="M96.9,130.7H64.5v-17.6" fill="none" stroke="#FFFFFF" stroke-width="4" stroke-linecap="round" stroke-linejoin="round" /> <path d="M54.3,120.1l10.2-10.2l10.2,10.2" fill="none" stroke="#FFFFFF" stroke-width="4" stroke-linecap="round" stroke-linejoin="round" /> </g> <g class="person"> <path d="M153,152.7h-35.4c-0.8,0-1.3-0.6-1.3-1.3v-1.4c0-10.5,8.5-19,19-19h0.1c10.5,0,19,8.5,19,19v1.4 C154.4,152.1,153.8,152.7,153,152.7L153,152.7z" fill="#0647A8" /> <path d="M135.3,128.2c7.5,0,13.6-6.1,13.6-13.6c0-7.5-6.1-13.6-13.6-13.6c-7.5,0-13.6,6.1-13.6,13.6 C121.7,122.1,127.8,128.2,135.3,128.2z" fill="#0647A8" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">MNTN for B2C</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">See how B2C advertisers utilize the MNTN platform to drive performance</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/b2b/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-b2b d-none d-xl-inline-block" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 154 154" style="enable-background:new 0 0 154 154;" xml:space="preserve"> <path class="circle" d="M77,129c28.7,0,52-23.3,52-52s-23.3-52-52-52c-28.7,0-52,23.3-52,52S48.3,129,77,129z" fill="#1AC8A9" /> <g class="briefcase-top"> <path d="M73.1,53.9v19.8c0,1.4-1.1,2.5-2.5,2.5H28.9c-1.4,0-2.5-1.1-2.5-2.5v-20l0.1-0.4L46.2,57v-0.4 c0-0.7,0.6-1.4,1.4-1.4H52c0.8,0,1.4,0.6,1.4,1.4v0.9L73.1,53.9L73.1,53.9z" fill="#0647A9" /> <path d="M56.5,36.4H43.1c-2.2,0-3.9,1.8-3.9,3.9v3.3h2.9v-3.3c0-0.6,0.5-1,1-1h13.4c0.6,0,1,0.5,1,1v3.3h2.9v-3.3 C60.4,38.2,58.7,36.4,56.5,36.4z" fill="#0647A9" /> <path d="M54.3,56.3c-0.1-1.2-1.1-2.1-2.4-2.1h-4.3c-1.1,0-2,0.7-2.3,1.6l-17.9-3.4v-6.4c0-0.8,0.7-1.5,1.5-1.5h41.7 c0.8,0,1.5,0.7,1.5,1.5v7L54.3,56.3L54.3,56.3z" fill="#FFFFFF" /> <path d="M70.7,45.6c0.3,0,0.5,0.2,0.5,0.5v6.2L55,55.2c-0.5-1.1-1.7-1.9-3.1-1.9h-4.3c-1.2,0-2.2,0.6-2.8,1.5 l-16.4-3.1v-5.6c0-0.3,0.2-0.5,0.5-0.5H70.7 M70.7,43.6H28.9c-1.4,0-2.5,1.1-2.5,2.5v7.2L46.2,57v-0.4c0-0.7,0.6-1.4,1.4-1.4H52 c0.8,0,1.4,0.6,1.4,1.4v0.9l19.8-3.5v-7.8C73.2,44.7,72,43.6,70.7,43.6L70.7,43.6z" fill="#0647A9" /> <path d="M53.4,56.6v0.9l-2.4,0.4L46.2,57v-0.4c0-0.7,0.6-1.4,1.4-1.4H52C52.7,55.2,53.4,55.8,53.4,56.6L53.4,56.6z" fill="#FFFFFF" /> <path d="M53.4,56.6v4.2c0,0,0,0.1,0,0.1c0,0.1,0,0.1,0,0.2c0,1.9-1.6,3.4-3.6,3.4s-3.6-1.5-3.6-3.4c0-0.1,0-0.2,0-0.3 c0-0.1,0-0.2,0-0.3v-3.9c0-0.7,0.6-1.4,1.4-1.4H52C52.7,55.2,53.4,55.8,53.4,56.6L53.4,56.6z" fill="#1AC8A9" /> </g> <g class="briefcase-bottom"> <path d="M127.6,95.3v19.8c0,1.4-1.1,2.5-2.5,2.5H83.3c-1.4,0-2.5-1.1-2.5-2.5v-20l0.1-0.4l19.7,3.7v-0.4 c0-0.7,0.6-1.4,1.4-1.4h4.3c0.8,0,1.4,0.6,1.4,1.4v0.9L127.6,95.3L127.6,95.3z" fill="#0647A9" /> <path d="M110.9,77.8H97.5c-2.2,0-3.9,1.8-3.9,3.9V85h2.9v-3.3c0-0.6,0.5-1,1-1h13.4c0.6,0,1,0.5,1,1V85h2.9v-3.3 C114.9,79.6,113.1,77.8,110.9,77.8z" fill="#0647A9" /> <path d="M108.7,97.7c-0.1-1.2-1.1-2.1-2.4-2.1H102c-1.1,0-2,0.7-2.3,1.6l-17.9-3.4v-6.4c0-0.8,0.7-1.5,1.5-1.5h41.7 c0.8,0,1.5,0.7,1.5,1.5v7L108.7,97.7L108.7,97.7z" fill="#FFFFFF" /> <path d="M125.1,87c0.3,0,0.5,0.2,0.5,0.5v6.2l-16.2,2.9c-0.5-1.1-1.7-1.9-3.1-1.9H102c-1.2,0-2.2,0.6-2.8,1.5L82.8,93 v-5.6c0-0.3,0.2-0.5,0.5-0.5H125.1 M125.1,85H83.3c-1.4,0-2.5,1.1-2.5,2.5v7.2l19.8,3.7v-0.4c0-0.7,0.6-1.4,1.4-1.4h4.3 c0.8,0,1.4,0.6,1.4,1.4v0.9l19.8-3.5v-7.8C127.6,86.1,126.4,85,125.1,85L125.1,85z" fill="#0647A9" /> <path d="M107.8,97.9v0.9l-2.4,0.4l-4.7-0.9v-0.4c0-0.7,0.6-1.4,1.4-1.4h4.3C107.1,96.6,107.8,97.2,107.8,97.9 L107.8,97.9z" fill="#FFFFFF" /> <path d="M107.8,97.9v4.2c0,0,0,0.1,0,0.1c0,0.1,0,0.1,0,0.2c0,1.9-1.6,3.4-3.6,3.4c-2,0-3.6-1.5-3.6-3.4 c0-0.1,0-0.2,0-0.3c0-0.1,0-0.2,0-0.3v-3.9c0-0.7,0.6-1.4,1.4-1.4h4.3C107.1,96.6,107.8,97.2,107.8,97.9L107.8,97.9z" fill="#1AC8A9" /> </g> <g class="arrow-top"> <path d="M79.4,53.3h25v13.6" fill="none" stroke="#FFFFFF" stroke-width="4" stroke-linecap="round" stroke-linejoin="round" /> <path d="M112.2,61.5l-7.9,7.9l-7.9-7.9" fill="none" stroke="#FFFFFF" stroke-width="4" stroke-linecap="round" stroke-linejoin="round" /> </g> <g class="arrow-bottom"> <path d="M74.6,100.7h-25V87.1" fill="none" stroke="#FFFFFF" stroke-width="4" stroke-linecap="round" stroke-linejoin="round" /> <path d="M41.8,92.5l7.9-7.9l7.9,7.9" fill="none" stroke="#FFFFFF" stroke-width="4" stroke-linecap="round" stroke-linejoin="round" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">MNTN for B2B</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">See how B2B advertisers utilize the MNTN platform to generate demand</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/small-business/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-retail d-none d-xl-inline-block" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" fill="#1AC9AA" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5S137.3,32.5,100,32.5S32.5,62.7,32.5,100 S62.7,167.5,100,167.5z"/> <path class="store" fill="#0647A9" d="M139.2,89.1H62.9c-1,0-1.9,0.9-1.9,1.9v50c0,1,0.9,1.9,1.9,1.9h76.3c1,0,1.9-0.9,1.9-1.9V91 C141.1,90,140.3,89.1,139.2,89.1z"/> <g class="roof-door"> <path fill="#FFFFFF" d="M89.6,110h22.6c1.1,0,2,0.9,2,2v31H87.6v-31C87.6,110.9,88.5,110,89.6,110z"/> <path fill="#FFFFFF" d="M54.6,84.2h90.8l-14.2-22.3H68.9L54.6,84.2z"/> <path fill="#FFFFFF" d="M70.9,63.7h58.3c1.1,0,2-0.9,2-2V55c0-1.1-0.9-2-2-2H70.9c-1.1,0-2,0.9-2,2v6.6C68.9,62.8,69.8,63.7,70.9,63.7 z"/> <path fill="#FFFFFF" d="M122.9,87.2H54.6c0,5.3,5.2,9.5,11.7,9.5c5.3,0,9.8-2.9,11.2-6.9c1.4,4,5.9,6.9,11.2,6.9 c5.3,0,9.8-2.9,11.2-6.9c1.4,4,5.9,6.9,11.2,6.9c5.3,0,9.8-2.9,11.2-6.9c1.4,4,5.9,6.9,11.2,6.9c6.5,0,11.7-4.3,11.7-9.5H122.9z"/> </g> </svg> </div> <div class="label"> <p class="title fw-bold">MNTN for Small Business</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Discover how small business advertisers use the MNTN platform to grow</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/enterprise/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-enterprise d-none d-xl-inline-block" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" fill="#1ac9aa" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5s-30.2-67.5-67.5-67.5S32.5,62.7,32.5,100s30.2,67.5,67.5,67.5Z"/> <path class="building" fill="#0647a9" d="M141.8,160.3h-7.3V58.3c0-3.3-2.7-6-6-6h-57c-3.3,0-6,2.7-6,6v102h-7.3c-2.5,0-4.5,2-4.5,4.5s2,4.5,4.5,4.5h83.5c2.5,0,4.5-2,4.5-4.5s-2-4.5-4.5-4.5h0Z"/> <g class="door-windows"> <path fill="#ffffff" d="M118.9,101.7h-12.5c-1.1,0-2,.9-2,2v12.5c0,1.1.9,2,2,2h12.5c1.1,0,2-.9,2-2v-12.5c0-1.1-.9-2-2-2Z"/> <path fill="#ffffff" d="M93.7,101.9h-12.5c-1.1,0-2,.9-2,2v12.5c0,1.1.9,2,2,2h12.5c1.1,0,2-.9,2-2v-12.5c0-1.1-.9-2-2-2Z"/> <path fill="#ffffff" d="M118.9,76.6h-12.5c-1.1,0-2,.9-2,2v12.5c0,1.1.9,2,2,2h12.5c1.1,0,2-.9,2-2v-12.5c0-1.1-.9-2-2-2Z"/> <path fill="#ffffff" d="M93.7,76.7h-12.5c-1.1,0-2,.9-2,2v12.5c0,1.1.9,2,2,2h12.5c1.1,0,2-.9,2-2v-12.5c0-1.1-.9-2-2-2Z"/> <path fill="#ffffff" d="M112.4,137h-24.9c-1.1,0-2,.9-2,2v24.6h12.4v-26.6h4v26.6h12.4v-24.6c0-1.1-.9-2-2-2h0Z"/> </g> </svg> </div> <div class="label"> <p class="title fw-bold">MNTN for Enterprise</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Explore how enterprise advertisers use MNTN to lock in their lower funnel.</p> </div> </a> </li> </ul> <hr class="d-none d-xl-block"> <p class="label fw-bold text-white-egg-4 mt-3 mt-xl-0">More From MNTN</p> <ul> <li> <a class="external quickframe" href="https://quickframe.com/" target="_blank"> <i class="logo-qf-by-mntn blue d-none d-xl-inline-block"></i> <div class="label"> <p class="title fw-bold">QuickFrame</p> </div> </a> </li> </ul> </div> <div class="col-12 col-xl-8"> <p class="label fw-bold text-white-egg-4 mt-3 mt-xl-0 ps-xl-4">Explore MNTN</p> <ul class="explore-mntn col-border-left ps-xl-4"> <li> <a href="https://mountain.com/performance-tv/optimization/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-automation" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 60 60" style="enable-background:new 0 0 60 60;" xml:space="preserve"> <path class="circle" fill="#1AC9AA" d="M30,50.2c11.2,0,20.2-9.1,20.2-20.2S41.2,9.8,30,9.8S9.8,18.8,9.8,30S18.8,50.2,30,50.2z"/> <path class="gear" fill="#FFFFFF" d="M38.1,27.2c0.2,0.3,0.1,0.6-0.2,0.8l-1.6,0.9c0.1,0.3,0.1,0.7,0.1,1.1s0,0.7-0.1,1.1l1.6,0.9 c0.3,0.2,0.4,0.5,0.2,0.8l-1.7,2.9c-0.2,0.3-0.5,0.4-0.8,0.2l-1.6-0.9c-0.5,0.4-1.2,0.8-1.8,1.1v1.9c0,0.3-0.3,0.6-0.6,0.6h-3.3 c-0.3,0-0.6-0.3-0.6-0.6V36c-0.7-0.2-1.3-0.6-1.8-1.1l-1.6,0.9c-0.3,0.2-0.6,0.1-0.8-0.2l-1.7-2.9c-0.2-0.3-0.1-0.6,0.2-0.8l1.6-0.9 c-0.1-0.3-0.1-0.7-0.1-1.1s0-0.7,0.1-1.1L22.1,28c-0.3-0.2-0.4-0.5-0.2-0.8l1.7-2.9c0.2-0.3,0.5-0.4,0.8-0.2l1.6,0.9 c0.5-0.4,1.2-0.8,1.8-1.1v-1.9c0-0.3,0.3-0.6,0.6-0.6h3.3c0.3,0,0.6,0.3,0.6,0.6V24c0.7,0.2,1.3,0.6,1.8,1.1l1.6-0.9 c0.3-0.2,0.6-0.1,0.8,0.2L38.1,27.2z M33.1,30c0-1.7-1.4-3.1-3.1-3.1s-3.1,1.4-3.1,3.1s1.4,3.1,3.1,3.1S33.1,31.7,33.1,30z"/> <path class="arrow" fill="#0647A9" d="M46.4,31.9c-0.7-0.1-1.3,0.3-1.4,1c-1.4,7.1-7.6,12.3-14.9,12.3C21.8,45.1,15,38.3,15,30s6.8-15.1,15.1-15.1 c4.5,0,8.8,2,11.6,5.5l-4.6-0.9c-0.6-0.1-1.3,0.3-1.4,0.9c-0.1,0.7,0.3,1.3,0.9,1.4l7.3,1.4c0.1,0,0.2,0,0.2,0c0.5,0,1-0.4,1.2-0.9 l1.5-5.7c0.2-0.6-0.2-1.3-0.9-1.5c-0.6-0.2-1.3,0.2-1.5,0.9l-0.8,3c-3.3-4.1-8.3-6.5-13.6-6.5c-9.7,0-17.5,7.9-17.5,17.5 s7.9,17.5,17.5,17.5c8.4,0,15.7-6,17.2-14.2C47.5,32.6,47.1,32,46.4,31.9L46.4,31.9z"/> </svg> </div> <div class="label"> <p class="title fw-bold">Automated Optimization</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Auto-Optimized to drive stronger results</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/inventory/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-inventory" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" fill="#1AC9AA" /> <g class="boxes"> <path d="M117,54H83c-1.1,0-2,0.9-2,2v34c0,1.1,0.9,2,2,2h34c1.1,0,2-0.9,2-2V56C119,54.9,118.1,54,117,54z" fill="#0647A9" /> <path d="M140,100h-34c-1.1,0-2,0.9-2,2v34c0,1.1,0.9,2,2,2h34c1.1,0,2-0.9,2-2v-34C142,100.9,141.1,100,140,100z" fill="#0647A9" /> <path d="M94,100H60c-1.1,0-2,0.9-2,2v34c0,1.1,0.9,2,2,2h34c1.1,0,2-0.9,2-2v-34C96,100.9,95.1,100,94,100z" fill="#0647A9" /> </g> <g class="box-labels"> <path d="M95.1,54h9.8v9.6c0,0.5-0.5,1-1,1h-7.8c-0.5,0-1-0.4-1-1V54z" fill="#FFFFFF" /> <path d="M118.1,100h9.8v9.6c0,0.6-0.5,1-1,1h-7.8c-0.6,0-1-0.4-1-1V100z" fill="#FFFFFF" /> <path d="M72.1,100h9.8v9.6c0,0.6-0.4,1-1,1h-7.8c-0.5,0-1-0.4-1-1V100z" fill="#FFFFFF" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">Premium Inventory</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">The best streaming TV networks, every time</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/creative/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-performance-by-creative" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.2c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137,62.7,167.2,100,167.2z" fill="#1AC9AA" /> <g class="pen"> <path d="M121.2,149.7H78.8c-2.2,0-4,1.8-4,4V173c0,2.2,1.8,4,4,4h42.4c2.2,0,4-1.8,4-4v-19.3 C125.2,151.5,123.4,149.7,121.2,149.7z" fill="#0647A9" /> <path class="tip" d="M132.1,111.9c-11.2,18.3-13.9,33.5-14.5,38.5c-0.1,1-1,1.8-2,1.8H84.4c-1,0-1.9-0.7-2-1.8 c-0.6-5-3.3-20.2-14.5-38.5c-0.5-0.8-0.4-1.8,0.3-2.5c8.3-8,25.5-24.5,30.4-29.3c0.8-0.8,2-0.8,2.8,0c5,4.8,22.1,21.3,30.4,29.3 C132.5,110.1,132.6,111.1,132.1,111.9L132.1,111.9z" fill="#FFFFFF" /> <path class="tip-line" d="M101,108.8V80.1c0-0.6-0.4-1-1-1s-1,0.4-1,1v28.7c-3.7,0.5-6.5,3.6-6.5,7.4c0,4.1,3.4,7.5,7.5,7.5 s7.5-3.4,7.5-7.5C107.5,112.4,104.7,109.3,101,108.8L101,108.8z" fill="#0647A9" /> </g> <path class="star" d="M100.9,37.2l5.8,11.8c0.2,0.3,0.4,0.5,0.8,0.5l13,1.9c0.8,0.1,1.2,1.1,0.6,1.7l-9.4,9.2 c-0.2,0.2-0.3,0.6-0.3,0.9l2.2,13c0.1,0.8-0.7,1.4-1.5,1.1l-11.7-6.1c-0.3-0.2-0.6-0.2-0.9,0l-11.7,6.1c-0.7,0.4-1.6-0.2-1.4-1.1 l2.2-13c0.1-0.3-0.1-0.7-0.3-0.9l-9.4-9.2c-0.6-0.6-0.3-1.6,0.5-1.7l13-1.9c0.3,0,0.6-0.2,0.8-0.5l5.8-11.8 C99.4,36.5,100.5,36.5,100.9,37.2L100.9,37.2z" fill="#0647A9" /> </svg> </div> <div class="label"> <p class="title fw-bold">Creative Solutions</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Accessible solutions to create high quality Connected TV ads</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/reporting/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-reporting" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" fill="#1AC9AA" /> <path class="line-2" d="M110.6,74.2c0-6.2-5-11.2-11.2-11.2c-6.2,0-11.2,5-11.2,11.2v55.1c0,6.2,5,11.2,11.2,11.2 c6.2,0,11.2-5,11.2-11.2V74.2z" fill="#0647A9" /> <path class="line-3" d="M144.2,39.7c0-6.2-5-11.2-11.2-11.2c-6.2,0-11.2,5-11.2,11.2v89.6c0,6.2,5,11.2,11.2,11.2 c6.2,0,11.2-5,11.2-11.2V39.7z" fill="#0647A9" /> <path class="line-1" d="M78.2,112.9c0-6.2-5-11.2-11.2-11.2s-11.2,5-11.2,11.2v16.4c0,6.2,5,11.2,11.2,11.2 s11.2-5,11.2-11.2V112.9z" fill="#0647A9" /> </svg> </div> <div class="label"> <p class="title fw-bold">Reporting Suite</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Report into a customizable dashboard and Google Analytics</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/caas/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-caas" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" fill="#1AC8A9" /> <path class="arrow" d="M154.7,106.3c-2.2-0.4-4.3,1-4.7,3.2c-4.5,23.7-25.3,41-49.5,41C72.7,150.4,50,127.8,50,100 c0-27.8,22.6-50.4,50.4-50.4c15.1,0,29.2,6.7,38.8,18.2l-15.4-3c-2.2-0.4-4.3,1-4.7,3.2c-0.4,2.2,1,4.3,3.2,4.7l24.3,4.8 c0.3,0.1,0.5,0.1,0.8,0.1c1.8,0,3.4-1.2,3.9-3l5.1-19.1c0.6-2.1-0.7-4.3-2.8-4.9c-2.1-0.6-4.3,0.7-4.9,2.8l-2.7,10.1 c-11.1-13.7-27.7-21.8-45.5-21.8C68.2,41.6,42,67.8,42,100c0,32.2,26.2,58.4,58.4,58.4c28,0,52.2-20,57.4-47.5 C158.3,108.8,156.9,106.7,154.7,106.3L154.7,106.3z" fill="#0647A8" /> <g class="pen"> <path d="M121.2,157.2H78.8c-2.2,0-4,1.8-4,4v19.3c0,2.2,1.8,4,4,4h42.4c2.2,0,4-1.8,4-4v-19.3 C125.2,159,123.4,157.2,121.2,157.2z" fill="#0647A9" /> <path class="tip" d="M132.1,119.4c-11.2,18.3-13.9,33.5-14.5,38.5c-0.1,1-1,1.8-2,1.8H84.4c-1,0-1.9-0.7-2-1.8 c-0.6-5-3.3-20.2-14.5-38.5c-0.5-0.8-0.4-1.8,0.3-2.5c8.3-7.9,25.5-24.5,30.4-29.3c0.8-0.8,2-0.8,2.8,0c5,4.8,22.1,21.3,30.4,29.3 C132.5,117.6,132.6,118.6,132.1,119.4L132.1,119.4z" fill="#FFFFFF" /> <path class="tip-line" d="M101,116.3V87.6c0-0.6-0.4-1-1-1s-1,0.4-1,1v28.7c-3.7,0.5-6.5,3.6-6.5,7.4 c0,4.1,3.4,7.5,7.5,7.5s7.5-3.4,7.5-7.5C107.5,119.9,104.7,116.8,101,116.3z" fill="#0647A9" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">Creative-as-a-Subscription™</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Tap into a consistent stream of performance-driven TV creatives</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/activation/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-launch" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" fill="#1AC9AA" /> <g class="exhaust"> <path d="M118,146.9c0.2-1.1,0.3-2.1,0.3-3.2c0-10.1-8.2-18.3-18.3-18.3c-7.7,0-14.2,4.7-16.9,11.5 c-1.8-1.9-4.4-3.1-7.2-3.1c-5.5,0-9.9,4.5-9.9,9.9c0,1.1,0.2,2.1,0.5,3.1h-2c-7.2,0-13,5.8-13,13c0,7.2,5.8,13,13,13h51.6 c7.2,0,13-5.8,13-13C128.9,153.2,124.2,147.8,118,146.9L118,146.9z" fill="#FFFFFF" /> <path d="M82,146.9c-0.2-1.1-0.3-2.1-0.3-3.2c0-10.1,8.2-18.3,18.3-18.3c7.7,0,14.2,4.7,16.9,11.5 c1.8-1.9,4.4-3.1,7.2-3.1c5.5,0,9.9,4.5,9.9,9.9c0,1.1-0.2,2.1-0.5,3.1h2c7.2,0,13,5.8,13,13c0,7.2-5.8,13-13,13H84.1 c-7.2,0-13-5.8-13-13C71.1,153.2,75.8,147.8,82,146.9L82,146.9z" fill="#FFFFFF" /> </g> <g class="rocket"> <g class="rocket-wings"> <path d="M113.3,119H86.7c-1.2,0-2.2-1.1-2-2.3l1.3-8.9h27.9l1.3,8.9C115.4,117.9,114.5,119,113.3,119z" fill="#FFFFFF" /> <path d="M89.7,96.7l-20,7.2c-1.2,0.4-2.4-0.3-2.6-1.5l-3.2-15.6c-1.5-7.2,2.6-14.5,9.5-17L89.7,96.7z" fill="#FFFFFF" /> <path d="M110.3,96.7l20,7.2c1.1,0.4,2.4-0.3,2.6-1.5l3.2-15.6c1.5-7.2-2.6-14.5-9.5-17L110.3,96.7z" fill="#FFFFFF" /> </g> <path d="M113,29.5l-11-11.2c-1.1-1.1-2.9-1.1-4,0L87,29.5c-0.1,0.1-0.1,0.1-0.2,0.2C74.4,43.9,69.3,64,74.2,82.7 c0.2,0.7,0.4,1.4,0.6,2.1l6.5,22.5c0.6,2,2.3,3.4,4.3,3.4h28.9c2,0,3.7-1.4,4.3-3.4l6.5-22.5c0.2-0.7,0.4-1.4,0.6-2.1 c4.8-18.8-0.2-38.9-12.6-53.1C113.2,29.6,113.1,29.5,113,29.5L113,29.5z" fill="#0647A9" /> <path d="M100,63.9c6,0,10.9-4.9,10.9-10.9S106,42.1,100,42.1c-6,0-10.9,4.9-10.9,10.9S94,63.9,100,63.9z" fill="#FFFFFF" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">Simple Activation</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Launch your campaign in just a few clicks</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/integrations/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-control" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" fill="#1AC9AA" /> <g class="lines"> <path d="M57.5,80.3c0-1.4,1.1-2.5,2.5-2.5h80c1.4,0,2.5,1.1,2.5,2.5c0,1.4-1.1,2.5-2.5,2.5H60 C58.6,82.8,57.5,81.7,57.5,80.3z" fill-rule="evenodd" clip-rule="evenodd" fill="#FFFFFF" /> <path d="M57.5,100c0-1.4,1.1-2.5,2.5-2.5h80c1.4,0,2.5,1.1,2.5,2.5c0,1.4-1.1,2.5-2.5,2.5H60 C58.6,102.5,57.5,101.4,57.5,100z" fill-rule="evenodd" clip-rule="evenodd" fill="#FFFFFF" /> <path d="M57.5,119.7c0-1.4,1.1-2.5,2.5-2.5h80c1.4,0,2.5,1.1,2.5,2.5c0,1.4-1.1,2.5-2.5,2.5H60 C58.6,122.2,57.5,121.1,57.5,119.7z" fill-rule="evenodd" clip-rule="evenodd" fill="#FFFFFF" /> </g> <g class="dots"> <path class="dot-1" d="M75.3,87.8c4.1,0,7.5-3.4,7.5-7.5c0-4.1-3.4-7.5-7.5-7.5c-4.1,0-7.5,3.4-7.5,7.5 C67.8,84.4,71.1,87.8,75.3,87.8z" fill="#0647A9" /> <path class="dot-2" d="M118,107.5c4.1,0,7.5-3.4,7.5-7.5c0-4.1-3.4-7.5-7.5-7.5s-7.5,3.4-7.5,7.5 C110.5,104.1,113.9,107.5,118,107.5z" fill="#0647A9" /> <path class="dot-3" d="M90.5,127.2c4.1,0,7.5-3.4,7.5-7.5c0-4.1-3.4-7.5-7.5-7.5c-4.1,0-7.5,3.4-7.5,7.5 C83,123.8,86.4,127.2,90.5,127.2z" fill="#0647A9" /> </g> </svg> </div> <div class="label"> <p class="title fw-bold">Integrations and APIs</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Empowering nimble measurement and fresh audiences</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/verified-visits/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg class="icon-verified-visits" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z" fill="#1AC9AA" /> <g class="browser"> <path d="M155.2,55.9H44.8c-2.2,0-4,1.8-4,4v80.2c0,2.2,1.8,4,4,4h110.5c2.2,0,4-1.8,4-4V59.9 C159.2,57.7,157.5,55.9,155.2,55.9z" fill="#0647A9" /> <path d="M46.1,77.5h108c0,0,0.1,0,0.1,0.1V136c0,1.3-1.1,2.4-2.4,2.4H48.5c-1.4,0-2.5-1.1-2.5-2.5L46.1,77.5 C46,77.6,46.1,77.5,46.1,77.5L46.1,77.5z" fill="#FFFFFF" /> <path d="M73.6,71.3c2,0,3.6-1.7,3.6-3.8s-1.6-3.8-3.6-3.8S70,65.4,70,67.5S71.6,71.3,73.6,71.3z" fill="#1AC9AA" /> <path d="M62.7,71.3c2,0,3.6-1.7,3.6-3.8s-1.6-3.8-3.6-3.8c-2,0-3.6,1.7-3.6,3.8S60.7,71.3,62.7,71.3z" fill="#1AC9AA" /> <path d="M51.8,71.3c2,0,3.6-1.7,3.6-3.8s-1.6-3.8-3.6-3.8c-2,0-3.6,1.7-3.6,3.8S49.8,71.3,51.8,71.3z" fill="#1AC9AA" /> </g> <path class="checkmark" d="M119,90.8c1.1,1,1.2,2.8,0.2,3.9l-23,25.2c-0.5,0.6-1.2,0.9-2,0.9c-0.8,0-1.5-0.3-2-0.8 l-11.4-11.9c-1.1-1.1-1-2.8,0.1-3.9c1.1-1.1,2.8-1,3.9,0.1l9.3,9.7l21-23C116.2,89.9,117.9,89.8,119,90.8z" fill-rule="evenodd" clip-rule="evenodd" fill="#0647A9" /> </svg> </div> <div class="label"> <p class="title fw-bold">Verified Visits™</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Proprietary attribution tailor-made for Connected TV</p> </div> </a> </li> <li> <a href="https://mountain.com/performance-tv/matched/"> <div class="icon-interactive d-none d-xl-inline-block"> <svg version="1.1" class="icon-audience-segmentation" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 200 200" style="enable-background:new 0 0 200 200;" xml:space="preserve"> <path class="circle" fill="#1AC9AA" d="M100,167.5c37.3,0,67.5-30.2,67.5-67.5c0-37.3-30.2-67.5-67.5-67.5c-37.3,0-67.5,30.2-67.5,67.5 C32.5,137.3,62.7,167.5,100,167.5z"/> <path class="segment-3" fill="#0647A9" d="M166.5,88.7h-57.7c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5h57.7c3.6,0,6.6-2.9,6.6-6.5 S170.1,88.7,166.5,88.7z"/> <path class="segment-3-fill" fill="#FFFFFF" d="M114.4,88.7h-5.6c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5h5.6c3.6,0,6.6-2.9,6.6-6.5 S118,88.7,114.4,88.7z"/> <path class="segment-2" fill="#0647A9" d="M166.5,67.7h-57.7c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5h57.7c3.6,0,6.6-2.9,6.6-6.5 S170.1,67.7,166.5,67.7z"/> <path class="segment-2-fill" fill="#FFFFFF" d="M137.6,67.7h-28.7c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5h28.7c3.6,0,6.6-2.9,6.6-6.5 S141.2,67.7,137.6,67.7z"/> <path class="segment-1" fill="#0647A9" d="M166.5,48h-57.7c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5h57.7c3.6,0,6.6-2.9,6.6-6.5 S170.1,48,166.5,48z"/> <path class="segment-1-fill" fill="#FFFFFF" d="M125,48h-16.1c-3.6,0-6.5,2.9-6.5,6.5s2.9,6.5,6.5,6.5H125c3.6,0,6.6-2.9,6.6-6.5 S128.6,48,125,48z"/> <g class="person"> <path fill="#0647A9" d="M101.9,159.4H39.7c-1.3,0-2.4-1.1-2.4-2.4v-2.4c0-18.5,15-33.5,33.5-33.5c18.5,0,33.5,15,33.5,33.5v2.4 C104.3,158.3,103.2,159.4,101.9,159.4z"/> <path fill="#0647A9" d="M70.8,116.4c13.2,0,23.9-10.7,23.9-23.9c0-13.2-10.7-23.9-23.9-23.9c-13.2,0-23.9,10.7-23.9,23.9 C46.9,105.7,57.6,116.4,70.8,116.4z"/> </g> </svg> </div> <div class="label"> <p class="title fw-bold">MNTN Matched™</p> <p class="fs-tiny text-gray-squid-ink d-none d-xl-block">Match your commercials with the audiences most likely to take action.</p> </div> </a> </li> </ul> </div> </div> </div> </div> </label> </li> <li> <input type="checkbox" class="d-none" id="toggle-resources"> <label for="toggle-resources"> <div class="container"> <div class="row"> <div class="col"> <span class="nav-item-main text-uppercase">Resources</span> </div> </div> </div> <div class="sub-menu-container resources text-xl-start"> <div class="container "> <div class="row"> <div class="col"> <p class="label fw-bold text-white-egg-4 mt-xl-4">Explore & Learn</p> <ul class="sub-menu"> <li> <label for="toggle-case-studies" class="active"> <a href="https://mountain.com/case-studies/"> <p class="title">Case Studies</p> <span class="copy d-none d-xl-block">Brand & agency success stories</span> </a> <div class="sub-sub-menu-container case-studies"> <div class="wrapper"> <div class="inner-wrapper excerpt"> <ul class="posts"> <li><a class="post" href="https://mountain.com/case-studies/woom-zooms-to-peak-connected-tv-performance-with-mntn/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/10/MNTN-Case-Study-woom-1070x710-1-300x199.jpg');"></div><div class="info"><p class="title">woom Zooms to Peak Connected TV Performance With MNTN</p><p class="excerpt">Founded by two dads in a garage in Vienna, Austria in 2013, woom creates kids’ bikes perfectly designed for their proportions and riding behaviors. After experiencing success in the European market, they were eager to expand their business to the U.S. They knew they needed to take a different approach to reaching their ideal audiences in this market, so woom wanted to give a new advertising channel — Connected TV (CTV) — a try. They wanted a CTV advertising solution that was easily scalable and would allow them to properly communicate their brand story and emotion-driven messaging, while also driving strong performance. MNTN Performance TV allowed them to do all this and more, resulting in impressive full-funnel results. </p></div></a></li><li><a class="post" href="https://mountain.com/case-studies/national-dental-startup-uses-mntn-matched-to-lower-acquisition-costs-by-60/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/08/Unbranded_Case_Study_Healthcare_National-Dental-Startup-300x199.jpg');"></div><div class="info"><p class="title">National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%</p><p class="excerpt">A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%. </p></div></a></li><li><a class="post" href="https://mountain.com/case-studies/candlescience-burns-bright-during-q4-beating-their-roas-goal-by-918-with-mntn/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/08/selling-at-markets-banner-web-copy-300x199.jpg');"></div><div class="info"><p class="title">CandleScience Burns Bright During Q4, Beating Their ROAS Goal by 918% With MNTN</p><p class="excerpt">CandleScience helps motivated creatives, DIYers, and entrepreneurs make candles, soaps, and scented creations. Their business has grown exponentially since opening in 2004. Ready to take their results to the next level, CandleScience was looking to add a new, highly efficient performance channel to their marketing mix. Due to its ability to reach niche audiences and its high level of measurability, Connected TV (CTV) proved to be the perfect fit for their needs. With a vital time for business coming up — Q4 and the winter holidays — they turned to MNTN Performance TV to increase new business through the end of 2023 and beyond. </p></div></a></li> </ul> </div> <a class="link black" href="https://mountain.com/case-studies/">View All<span class="link-arrow"></span></a> </div> </div> </label> </li> <li> <label for="toggle-white-papers"> <a href="https://mountain.com/white-papers/"> <p class="title">White Papers</p> <span class="copy d-none d-xl-block">Research & analysis</span> </a> <div class="sub-sub-menu-container white-papers"> <div class="wrapper"> <div class="inner-wrapper excerpt"> <ul class="posts"> <li><a class="post" href="https://mountain.com/white-papers/dealerships-ctv/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/10/MNTN-Guide-Automotive-Whitepaper-Thumbnail-1200x630-1-300x158.jpg');"></div><div class="info"><p class="title">TV is the New Performance Driver.</p><p class="excerpt">Like the automobile itself, automotive advertising has seen multiple dramatic transformations throughout its history. Now, automotive advertising is changing again by using Connected TV as a complementary powerful solution that sits alongside existing investments and maximizes the impact of existing strategies. And savvy dealerships are already tapping into this channel to capture intent, boost efficiency, […]</p></div></a></li><li><a class="post" href="https://mountain.com/white-papers/your-performance-tv-guide-to-holiday-2024/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/08/MNTN-Q4-Holiday-2024-Evergreen-Seasonal-Guide-Thumbnail-1200x630-1-300x158.jpg');"></div><div class="info"><p class="title">Your Performance TV Guide to Holiday 2024</p><p class="excerpt">Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand safe channel for reaching engaged audiences with targeted advertising. Here’s how to do it.</p></div></a></li><li><a class="post" href="https://mountain.com/white-papers/your-performance-tv-guide-to-back-to-school-2024/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/06/MNTN-Back-to-School-Seasonal-Guide-2024-Thumbnail-1200x630-1-300x158.jpg');"></div><div class="info"><p class="title">Your Performance TV Guide to Back-to-School 2024</p><p class="excerpt">Class is back in session — are you ready to be schooled? Now that you’re fresh and ready to go after a leisurely summer break, it’s time to embark on a new academic year. But it’s also a fresh start for brands and advertisers — call it a trial-run for Q4, if you will. Dive […]</p></div></a></li> </ul> </div> <a class="link black" href="https://mountain.com/white-papers/">View All<span class="link-arrow"></span></a> </div> </div> </label> </li> <li> <label for="toggle-webinars-events"> <a href="https://mountain.com/webinars/"> <p class="title">Webinars & Events</p> <span class="copy d-none d-xl-block">See what we're up to next</span> </a> <div class="sub-sub-menu-container webinars-events"> <div class="wrapper"> <div class="inner-wrapper"> <a class="featured-webinar" href="https://www.adweek.com/webinars/make-ctv-your-competitive-advantage/?sti=mntn" target="_blank"><div class="row"><div class="col-12 col-lg-8"><p class="text-uppercase text-orange-chicken fw-bold fs-tiny">Upcoming</p><p class="title">Make CTV Your Agency’s Competitive Advantage</p></div><div class="col-12 col-lg-4"><div class="row mb-2"><div class="col-12"><div class="row"><div class="col-12 col-lg-6 pe-0"><p class="text-white-egg-5 small mb-2">Presented by:</p><img class="logo" src="https://mountain.com/wp-content/uploads/2021/09/logo-adweek-black.svg" alt="Adweek"></div></div></div></div></div></div><hr><div class="row"><div class="col-4"><p class="date small text-white-egg-5 fw-bold mb-0">December 3, 2024</p></div><div class="col-8"><p class="time small text-white-egg-5 fw-bold mb-0">1:00 pm ET / 10:00 am PT</p></div></div></a><div class="on-demand"><a href="https://mountain.com/webinar/run-performance-run-why-connected-tv-is-no-box-of-chocolates/"><p class="text-uppercase text-purple-ube-2 fw-bold fs-tiny">On-Demand</p><p class="title">Run, Performance, Run! Why Connected TV is No Box of Chocolates</p><div class="row mb-2"><div class="col-12"><div class="row"><div class="col-12 col-lg-6 pe-0"><p class="text-white-egg-5 small mb-2">Presented by:</p><p class="fw-bold mb-0">GROW LA Fall</p></div></div></div></div></a><a href="https://mountain.com/webinar/how-to-put-ai-to-work-on-ctv-to-drive-and-measure-ad-performance/"><p class="text-uppercase text-purple-ube-2 fw-bold fs-tiny">On-Demand</p><p class="title">How to Put AI to Work on CTV To Drive (And Measure) Ad Performance</p><div class="row mb-2"><div class="col-12"><div class="row"><div class="col-12 col-lg-6 pe-0"><p class="text-white-egg-5 small mb-2">Presented by:</p><img class="logo" src="https://mountain.com/wp-content/uploads/2024/07/EM_Logo-RGB_Horizontal.svg" alt=""></div></div></div></div></a><a href="https://mountain.com/webinar/ctv-doesnt-just-do-what-you-think-it-does/"><p class="text-uppercase text-purple-ube-2 fw-bold fs-tiny">On-Demand</p><p class="title">CTV Doesn’t (Just) Do What You Think It Does</p><div class="row mb-2"><div class="col-12"><div class="row"><div class="col-12 col-lg-6 pe-0"><p class="text-white-egg-5 small mb-2">Presented by:</p><img class="logo" src="https://mountain.com/wp-content/uploads/2021/09/logo-adweek-black.svg" alt="Adweek"></div></div></div></div></a></div> </div> <a class="link black" href="https://mountain.com/webinars/">View All<span class="link-arrow"></span></a> </div> </div> </label> </li> <li> <label for="toggle-press-announcements"> <a href="https://mountain.com/about/press-announcements/"> <p class="title">Press & Announcements</p> <span class="copy d-none d-xl-block">For the latest press, news, and announcements</span> </a> <div class="sub-sub-menu-container press-announcements"> <div class="wrapper"> <div class="inner-wrapper"> <ul class="posts"> <li><a class="post" href="https://www.inc.com/power-partner-awards" target="_blank"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/10/10.24.24-MNTN-Blog-Inc-Power-Partners-1920x1080-1-300x169.png');"></div><div class="info"><p class="text-orange-chicken text-uppercase fw-bold fs-tiny news">News</p> <p class="title">MNTN Named to Inc.’s 2024 Power Partner Awards</p><p class="fs-tiny text-gray-squid-ink mb-0"> </p> </div></a></li><li><a class="post" href="https://www.inc.com/jennifer-conrad/ryan-reynolds-shares-the-keys-to-killer-marketing/90987538" target="_blank"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/10/10.23.24-MNTN-Blog-Mark-and-Ryan-Inc-5000-1920x1080-V2-300x169.png');"></div><div class="info"><p class="text-orange-chicken text-uppercase fw-bold fs-tiny news">News</p> <p class="title">MNTN’s Ryan Reynolds and Mark Douglas Share the Keys to Killer Marketing</p><p class="fs-tiny text-gray-squid-ink mb-0"> </p> </div></a></li><li><a class="post" href="https://www.instagram.com/reel/C8XgharJoy9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA%3D%3D" target="_blank"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/06/MNTN-Press-Image-Mark-on-Bloomberg-06.20.24-300x169.jpg');"></div><div class="info"><p class="text-orange-chicken text-uppercase fw-bold fs-tiny news">News</p> <p class="title">MNTN CEO Talks MNTN Matched and Evolution of TV Advertising</p><p class="fs-tiny text-gray-squid-ink mb-0">1 Min Read</p> </div></a></li> </ul> </div> <a class="link black" href="https://mountain.com/about/press-announcements/">View All<span class="link-arrow"></span></a> </div> </div> </label> </li> <li> <label for="toggle-blog"> <a href="https://mountain.com/blog/"> <p class="title">Blog</p> <span class="copy d-none d-xl-block">Best practices, insights, and more.</span> </a> <div class="sub-sub-menu-container blog"> <div class="wrapper"> <div class="inner-wrapper"> <ul class="posts"> <li><a class="post" href="https://mountain.com/blog/ctv-advertising-examples-10-campaign-ideas-proven-to-work/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/11/MNTN-SEO-Blog-OTT-Advertising-Examples-10-Campaign-Ideas-Proven-to-Work-1920x1080-copy-1-300x169.jpg');"></div><div class="info"><p class="text-orange-chicken text-uppercase fw-bold fs-tiny connected-tv">Connected TV</p> <p class="title">CTV Advertising Examples: 10 Campaign Ideas Proven to Work</p><p class="small text-white-egg-4 mb-0">by The MNTN Team</p></div></a></li><li><a class="post" href="https://mountain.com/blog/ott-advertising-examples-10-campaign-ideas-proven-to-workott-advertising-examples-10-campaign-ideas-proven-to-work/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2024/11/MNTN-SEO-Blog-OTT-Advertising-Examples-10-Campaign-Ideas-Proven-to-Work-1920x1080-copy-300x169.jpg');"></div><div class="info"><p class="text-orange-chicken text-uppercase fw-bold fs-tiny connected-tv">Connected TV</p> <p class="title">OTT Advertising Examples: 10 Campaign Ideas Proven to Work</p><p class="small text-white-egg-4 mb-0">by The MNTN Team</p></div></a></li><li><a class="post" href="https://mountain.com/blog/svod-avod-tvod/"><div class="thumbnail" style="background-image: url('https://mountain.com/wp-content/uploads/2022/08/SVOD_AVOD_TVOD_1920x1080-300x169.jpg');"></div><div class="info"><p class="text-orange-chicken text-uppercase fw-bold fs-tiny connected-tv">Connected TV</p> <p class="title">SVOD, AVOD, TVOD: Video on Demand Models Explained</p><p class="small text-white-egg-4 mb-0">by The MNTN Team</p></div></a></li> </ul> </div> <a class="link black" href="https://mountain.com/blog/">View All<span class="link-arrow"></span></a> </div> </div> </label> </li> </ul> </div> </div> </div> </div> </label> </li> <li> <input type="checkbox" class="d-none" id="toggle-mntn-research"> <label for="toggle-mntn-research"> <div class="container"> <div class="row"> <div class="col"> <span class="nav-item-main text-uppercase">MNTN Research</span> </div> </div> </div> <div class="sub-menu-container mntn-research"> <div class="container"> <div class="row mt-xl-4 mb-xl-4"> <div class="col"> <p class="label fw-bold text-white-egg-4">MNTN Research</p> <ul class="sub-menu"> <li> <a class="external" href="https://research.mountain.com/trends/" target="_blank"> <p class="title">Advertiser Trends</p> <span class="copy d-none d-xl-block">Insight into the statistics and trends shaping streaming television advertising</span> </a> </li> <li> <a class="external" href="https://research.mountain.com/insights/" target="_blank"> <p class="title">Consumer Insights</p> <span class="copy d-none d-xl-block">Analysis of viewership and adoption of streaming television</span> </a> </li> <li> <a class="external" href="https://research.mountain.com/creative-analysis/" target="_blank"> <p class="title">Ad Creative Analysis</p> <span class="copy d-none d-xl-block">Data-driven insights on Connected TV and video advertising formats</span> </a> </li> </ul> <a class="link d-none d-xl-inline-block" href="https://research.mountain.com/" target="_blank">Explore All<span class="link-arrow"></span></a> </div> </div> </div> </div> </label> </li> <li> <input type="checkbox" class="d-none" id="toggle-about"> <label for="toggle-about"> <div class="container"> <div class="row"> <div class="col"> <span class="nav-item-main text-uppercase">About</span> </div> </div> </div> <div class="sub-menu-container about"> <div class="container"> <div class="row mt-xl-4 mb-xl-4"> <div class="col"> <p class="label fw-bold text-white-egg-4">About Us</p> <ul class="sub-menu"> <li> <a href="https://mountain.com/about/"> <p class="title">About</p> <span class="copy d-none d-xl-block">Get to know us better</span> </a> </li> <li> <a href="https://mountain.com/about/careers/"> <p class="title">Careers</p> <span class="copy d-none d-xl-block">Take a look at current openings</span> </a> </li> </ul> </div> </div> </div> </div> </label> </li> <li class="contact"> <div class="container"> <label> <a class="nav-item-main text-uppercase" href="https://mountain.com/contact/">Contact</a> </label> </div> </li> </ul> <div class="d-none d-xl-block float-lg-end"> <div class="request-demo-wrapper"> <a class="btn btn-demo text-white me-4" href="https://mountain.com/request-demo/">Request Demo</a> <a class="text-uppercase fs-tiny fw-medium d-none d-xxl-inline" href="https://ui.mountain.com/" target="_blank">Sign in</a> </div> </div> <div class="mt-3 d-xl-none"><div class="container"><a class="btn btn-demo text-white me-4" href="https://mountain.com/request-demo/">Request Demo</a></div></div> <div class="d-xl-none social-menu mt-4"> <div class="container"> <div class="row"> <div class="col"> <div class="menu-social-media-container"><ul id="menu-social-media" class="menu"><li id="menu-item-58456" class="facebook menu-item menu-item-type-custom menu-item-object-custom menu-item-58456"><a target="_blank" href="https://facebook.com/weareMNTN/">Facebook</a></li> <li id="menu-item-58457" class="x menu-item menu-item-type-custom menu-item-object-custom menu-item-58457"><a target="_blank" href="https://x.com/weareMNTN">X</a></li> <li id="menu-item-58458" class="linkedin menu-item menu-item-type-custom menu-item-object-custom menu-item-58458"><a target="_blank" href="https://linkedin.com/company/wearemntn">LinkedIn</a></li> <li id="menu-item-58459" class="instagram menu-item menu-item-type-custom menu-item-object-custom menu-item-58459"><a target="_blank" href="https://instagram.com/wearemntn/">Instagram</a></li> <li id="menu-item-58460" class="youtube menu-item menu-item-type-custom menu-item-object-custom menu-item-58460"><a target="_blank" href="https://youtube.com/MNTN/">YouTube</a></li> </ul></div> <div class="contact"> <p class="small">823 Congress Avenue #1827<br>Austin, TX. 78768</p> <p class="small mb-0"><a href="mailto:info@mountain.com">info@mountain.com</a></p> </div> </div> </div> </div> </div> </div> <label class="menu-hamburger" for="nav-toggle"><div class="patty">☰</div></label> </div> </div> </header> <article class="py-4 py-lg-5"> <div class="container"> <div class="row"> <div class="col-12 col-xl-9 pe-xl-5"> <p class="mb-lg-2"> <a class="category" href="https://mountain.com/connected-tv/">Connected TV</a> </p> <h1 class="mb-4">SVOD, AVOD, TVOD: Video on Demand Models Explained</h1> <div class="row mb-4"> <div class="col-12 col-lg-6 mb-4 mb-lg-0"> <p class="author"><img alt='' src='https://secure.gravatar.com/avatar/68c35916ec33bc48d3a6c8e4988e73d4?s=32&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/68c35916ec33bc48d3a6c8e4988e73d4?s=64&d=mm&r=g 2x' class='avatar avatar-32 photo' height='32' width='32' decoding='async'/>by The MNTN Team</p> </div> <div class="col-12 col-lg-6 position-relative"> <ul class="share-links float-end"> <li><a rel="external nofollow" class="linkedin" href="http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fmountain.com%2Fblog%2Fsvod-avod-tvod%2F&title=SVOD, AVOD, TVOD: Video on Demand Models Explained" target="_blank" >Share on LinkedIn</a></li> <li><a rel="external nofollow" class="x" href="http://x.com/intent/tweet/?text=SVOD, AVOD, TVOD: Video on Demand Models Explained&url=https%3A%2F%2Fmountain.com%2Fblog%2Fsvod-avod-tvod%2F&via=weareMNTN" target="_blank">Share on X</a></li> <li><a rel="external nofollow" class="facebook" href="http://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fmountain.com%2Fblog%2Fsvod-avod-tvod%2F" target="_blank" >Share on Facebook</a></li> <li><a class="email" href="mailto:?subject=SVOD%2C+AVOD%2C+TVOD%3A+Video+on+Demand+Models+Explained&body=https%3A%2F%2Fmountain.com%2Fblog%2Fsvod-avod-tvod%2F">Email</a></li> <li><a class="copy" data-url="https://mountain.com/blog/svod-avod-tvod/" data-bs-toggle="tooltip" data-bs-placement="top" data-bs-trigger="manual" title="Copied to clipboard!" href="#">Copy to clipboard</a></li> </ul> </div> </div> </div> </div> <div class="row"> <div class="content col-12 col-xl-9 pe-xl-5"> <img src="https://mountain.com/wp-content/uploads/2022/08/SVOD_AVOD_TVOD_1920x1080-1024x576.jpg" alt="SVOD, AVOD, TVOD: Video on Demand Models Explained"> <p class="small text-white-egg-4 mt-3 mb-4 mb-lg-5">8 Min Read</p> <p><strong>SVOD, AVOD, TVOD</strong>—there are so many acronyms to remember when viewers just want to keep track of their favorite characters and shows.</p> <p><a href="https://mountain.com/blog/tv-viewership-statistics/">TV viewership</a> has changed drastically in the past few years (goodbye cable cords, hello wireless viewing). However, it’s going to keep changing as different platforms fight for viewers and struggle to become profitable, particularly in the face of economic uncertainty and an audience that may not want or be able to keep spending top dollar for an increasing number of services.</p> <p>If you’re looking to make sense of the new TV landscape, read on.</p> <h2 class="wp-block-heading" id="h-what-is-svod">What is SVOD?</h2> <p><strong>Subscription Video On Demand (SVOD)</strong> is a model of media distribution where consumers pay a recurring fee to gain unlimited access to a streaming platform’s content library, ranging from films to TV shows. </p> <h3 class="wp-block-heading" id="h-how-does-svod-work">How Does SVOD Work?</h3> <p>SVOD works by enabling subscribers to view this content at any time and from any device with internet connectivity, offering a high degree of convenience and user control over the content selection and viewing schedules.</p> <h3 class="wp-block-heading" id="h-svod-platforms-amp-services">SVOD Platforms & Services</h3> <p>SVOD services are the leaders in the Connected TV (CTV) space. SVOD services include:</p> <ul class="wp-block-list"> <li><a href="https://mountain.com/blog/netflix-advertising/">Netflix</a></li> <li>Disney+</li> <li>Amazon Prime Video</li> <li>HBO Max</li> <li>Apple TV+</li> <li>Paramount+</li> <li><a href="https://mountain.com/blog/hulu-advertising/">Hulu</a></li> <li><a href="https://mountain.com/blog/peacock-advertising/">Peacock</a></li> </ul> <h3 class="wp-block-heading" id="h-pros-of-svod">Pros of SVOD</h3> <p>The pros of SVOD are simple:</p> <ul class="wp-block-list"> <li><strong>Unlimited Streaming</strong>: Subscribers have the freedom to watch an extensive selection of movies and TV shows without incurring extra charges.</li> <li><strong>Commercial-Free Experience</strong>: Many services provide seamless, uninterrupted viewing, letting users enjoy content without <a href="https://mountain.com/blog/streaming-tv-advertising/">streaming ads</a>.</li> <li><strong>Exclusive Productions</strong>: Platforms frequently offer unique shows and films, delivering premium content that isn’t found on other channels.</li> </ul> <h3 class="wp-block-heading" id="h-cons-of-svod">Cons of SVOD</h3> <ul class="wp-block-list"> <li><strong>Rising Costs</strong>: Subscribing to several streaming services can result in substantial combined monthly expenses.</li> <li><strong>Scattered Content</strong>: Top shows and movies are often distributed across various platforms, necessitating multiple subscriptions to access them all.</li> <li><strong>Rotating Catalogs</strong>: Content can be removed due to changing licensing agreements, making it difficult for subscribers to consistently access their favorite programs.</li> </ul> <h2 class="wp-block-heading" id="h-what-is-avod">What is AVOD?</h2> <p><strong>Advertising Video On Demand (AVOD)</strong> is a media distribution model that provides free or reduced-cost streaming services to viewers, who in return are shown advertisements during their viewing experience. </p> <h3 class="wp-block-heading" id="h-how-does-avod-work">How Does AVOD Work?</h3> <p>AVOD works by leveraging the revenue generated from these advertisements, allowing platforms to offer content at no cost to the user and enabling advertisers to reach a specific audience segment based on their viewing habits and preferences.</p> <h3 class="wp-block-heading" id="h-avod-platforms-amp-services">AVOD Platforms & Services</h3> <p>Some prominent AVOD platforms include:</p> <ul class="wp-block-list"> <li>YouTube</li> <li>Tubi</li> <li>Pluto TV</li> <li>Crackle</li> </ul> <h3 class="wp-block-heading" id="h-pros-of-avod">Pros of AVOD</h3> <p>AVOD’s pros are as follows:</p> <ul class="wp-block-list"> <li><strong>No Cost to Viewers</strong>: Audiences can enjoy a broad selection of content without needing to pay for a subscription, or getting one at a reduced cost.</li> <li><strong>Wide Range of Content</strong>: Includes both user-created and professionally produced programming, along with live channels that cater to unique and niche interests.</li> <li><strong>Targeting Advantages for Advertisers</strong>: Brands can reach well-defined audiences, enhancing the effectiveness of their ad campaigns.</li> </ul> <h3 class="wp-block-heading" id="h-cons-of-avod">Cons of AVOD</h3> <ul class="wp-block-list"> <li><strong>Interruptive Ads</strong>: Regular commercial breaks can interrupt the flow of content and annoy viewers.</li> <li><strong>Content Limitations</strong>: Certain popular or exclusive shows may not be accessible due to licensing, reducing content diversity.</li> <li><strong>Privacy Issues</strong>: The use of viewer data for targeted advertising can lead to concerns about data security and privacy.</li> </ul> <h2 class="wp-block-heading" id="h-what-is-tvod">What is TVOD?</h2> <p><strong>Transactional Video On Demand (TVOD)</strong> is a media distribution model where viewers pay for each individual piece of content they choose to watch, similar to the traditional rental or purchase of movies or television episodes. </p> <h3 class="wp-block-heading" id="h-how-does-tvod-work">How Does TVOD Work?</h3> <p>TVOD works by providing a wide selection of content to users who can then selectively purchase or rent what they want to watch, thus offering high-quality content without needing a subscription or viewing advertisements.</p> <h3 class="wp-block-heading" id="h-tvod-platforms-amp-services">TVOD Platforms & Services</h3> <ul class="wp-block-list"> <li>iTunes/Apple TV</li> <li>Google Play</li> <li>Amazon Prime Video (TVOD Section)</li> <li>Vudu</li> <li>YouTube (Movies & Shows)</li> </ul> <h3 class="wp-block-heading" id="h-pros-of-tvod">Pros of TVOD</h3> <ul class="wp-block-list"> <li><strong>Permanent Access</strong>: Users can buy and keep content, allowing unlimited replays whenever they wish.</li> <li><strong>Subscription-Free</strong>: Enables viewers to pay solely for the content they choose, offering greater flexibility.</li> <li><strong>Advanced Availability</strong>: Frequently offers the opportunity to watch new movie releases ahead of their appearance on other platforms.</li> </ul> <h3 class="wp-block-heading" id="h-cons-of-tvod">Cons of TVOD</h3> <ul class="wp-block-list"> <li><strong>Expensive per Title</strong>: The cost of buying or renting several titles can add up quickly, often surpassing the expense of subscription services.</li> <li><strong>Restricted Access</strong>: Each title must be purchased individually, limiting overall access compared to platforms with extensive libraries.</li> <li><strong>Temporary Rentals</strong>: Viewing windows for rentals are often short, potentially requiring users to pay again to rewatch the same content.</li> </ul> <h2 class="wp-block-heading" id="h-svod-vs-avod-vs-tvod-summary-of-differences">SVOD vs. AVOD vs. TVOD: Summary of Differences</h2> <p>So, just for the sake of clarity, let’s summarize the key differences between each video-on-demand service.</p> <h3 class="wp-block-heading" id="h-payment-model">Payment Model</h3> <ul class="wp-block-list"> <li><strong>SVOD </strong>operates on a subscription-based model, where users pay a set fee monthly or annually for unlimited access to a library of content.</li> <li><strong>AVOD</strong>, on the contrary, offers content free of charge to the users but monetizes through embedded advertising within the content.</li> <li><strong>TVOD </strong>requires users to pay on a per-content basis, providing the flexibility to only pay for the content they choose to watch.</li> </ul> <h3 class="wp-block-heading" id="h-user-experience">User Experience</h3> <ul class="wp-block-list"> <li>With <strong>SVOD</strong>, viewers enjoy an ad-free streaming experience due to the subscription model.</li> <li>In contrast, <strong>AVOD </strong>users have to tolerate periodic advertisements as a trade-off for free content access.</li> <li><strong>TVOD </strong>offers a mixed experience where purchased content is ad-free, but the user must individually select and pay for each piece of content.</li> </ul> <h3 class="wp-block-heading" id="h-revenue-generation">Revenue Generation</h3> <ul class="wp-block-list"> <li>Revenue in <strong>SVOD </strong>comes from the regular subscription fees paid by users.</li> <li><strong>AVOD </strong>generates revenue through advertisers who pay to place their ads within the content.</li> <li>Meanwhile, <strong>TVOD’s </strong>revenue is derived from individual transactions made by users to access specific content.</li> </ul> <h2 class="wp-block-heading" id="h-how-do-ctv-and-ott-fit-in-the-picture">How Do CTV and OTT Fit In the Picture?</h2> <p><a href="https://mountain.com/blog/connected-tv-advertising/" target="_blank" rel="noreferrer noopener">CTV</a> stands for “Connected TV.” On CTV, content is streamed solely via TV screens that are connected to the internet. CTV streaming devices can include Rokus, Apple TVs, and Smart TVs.</p> <p><a href="https://mountain.com/blog/ott-advertising/" target="_blank" rel="noreferrer noopener">OTT</a> stands for “over-the-top,” meaning content that comes over your cable box via the internet rather than through a cable or satellite. Content may be watched on any device that has a connection to the internet—mobile, tablets, desktops—but more and more, people are shifting back to the TV screen in their living room.</p> <p><strong>Related</strong>: <a href="https://mountain.com/blog/tv-advertising/">TV Advertising Campaigns: How Television Marketing Works</a></p> <h2 class="wp-block-heading" id="h-performance-tv-takes-advertising-to-new-heights">Performance TV Takes Advertising to New Heights</h2> <p>Discover the power of <a href="https://mountain.com/blog/performance-tv/">MNTN Performance TV</a>, a leading <a href="https://mountain.com/blog/performance-marketing/">performance marketing</a> platform that transforms your advertising strategy. Our automated campaign optimization ensures you get the most out of your ad spend, driving unparalleled results and efficiency. With our <a href="https://mountain.com/performance-tv/verified-visits/">Verified Visits™</a> technology, you can be confident that every visit is accurately tracked and contributes to your business goals.</p> <p>Access premium <a href="https://mountain.com/blog/ctv-inventory/">CTV inventory</a> and elevate your brand’s visibility like never before. MNTN Performance TV offers you the tools to reach your target audience with precision and impact. <a href="https://mountain.com/request-demo/">Request a demo</a> to get started!</p> <h2 class="wp-block-heading" id="h-svod-avod-tvod-final-thoughts">SVOD, AVOD, TVOD: Final Thoughts</h2> <p>Compared to a handful of basic cable and network options in the old days, viewership could be seen as fragmenting with so many <strong>SVOD, AVOD and TVOD</strong> options. On the plus side, however, there’s a captive audience to be found at home watching SVOD, AVOD and TVOD content.</p> <p>Viewers’ dependency on streaming services has only increased in recent years. That viewership may change with trends favoring one service or another, but the demand has certainly increased and shows no signs of reversing soon.</p> <p>With a nimble partner, you can conquer the world of <a href="https://mountain.com/blog/ott-vs-ctv/">OTT and CTV</a>, turning audiences’ hunger for quality content into a <a href="https://mountain.com/blog/performance-marketing-channels/">performance marketing channel</a> of unprecedented power.</p> <section class="vertical-sign-up ctv dark-mode" class="wp-block-mountain-signup-for-a-connected-tv-report"><div class="row"><div class="col-12 col-lg-7 pe-lg-0 col-image"><div class="position-relative w-100 h-100"><div class="background image"></div></div></div><div class="col-12 col-lg-5 d-lg-flex align-items-center ps-lg-0 position-relative"><div class="wrapper position-relative p-4 py-lg-5"><h4 class="heading-4">Sign Up for the Connected TV Report</h4><p class="small">Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news.</p><form id="mktoForm_1007"></form><script>MktoForms2.loadForm("//go.mountain.com", "214-UVX-377", 1007);</script><div class="background bg-blue-berry-4"></div></div></div></div></section> </div>  <div class="col-12 col-xl-3 my-4 my-xl-0 position-relative related-posts-wrapper"> <div class="related-posts"> <h3 class="h4 mb-4">Related News</h3> <div class="post"><p class="small mb-1"><a class="category" href="https://mountain.com/connected-tv/">Connected TV</a></p> <a class="black" href="https://mountain.com/blog/ctv-advertising-examples-10-campaign-ideas-proven-to-work/"><p class="fw-medium mb-2">CTV Advertising Examples: 10 Campaign Ideas Proven to Work</p></a> <p class="mb-2">by The MNTN Team</p> <p class="fs-tiny text-white-egg-4 mb-0"> Min Read</p> <hr></div> <div class="post"><p class="small mb-1"><a class="category" href="https://mountain.com/connected-tv/">Connected TV</a></p> <a class="black" href="https://mountain.com/blog/ott-advertising-examples-10-campaign-ideas-proven-to-workott-advertising-examples-10-campaign-ideas-proven-to-work/"><p class="fw-medium mb-2">OTT Advertising Examples: 10 Campaign Ideas Proven to Work</p></a> <p class="mb-2">by The MNTN Team</p> <p class="fs-tiny text-white-egg-4 mb-0"> Min Read</p> <hr></div> <div class="post"><p class="small mb-1"><a class="category" href="https://mountain.com/connected-tv/">Connected TV</a></p> <a class="black" href="https://mountain.com/blog/ott-measurement/"><p class="fw-medium mb-2">OTT Measurement: 8 Metrics & Benchmarks to Track Success</p></a> <p class="mb-2">by The MNTN Team</p> <p class="fs-tiny text-white-egg-4 mb-0"> Min Read</p> </div> </div> </div>  </div>  </div>  </article> <footer class="py-5 " id="footer"> <div class="container py-xl-5"> <div class="row"> <div class="col-12 col-lg-7 order-lg-1"> <div class="row"> <div class="col-7 col-lg-4"> <p class="text-uppercase fw-bold small mb-3">MNTN Performance TV</p> <p class="text-uppercase fw-bold fs-tiny mb-1">Solutions</p> <ul class="menu mb-4"> <li><a href="https://mountain.com/performance-tv/b2c/">MNTN for B2C</a></li> <li><a href="https://mountain.com/performance-tv/b2b/">MNTN for B2B</a></li> <li><a href="https://mountain.com/performance-tv/small-business/">MNTN for Small Business</a></li> <li><a href="https://mountain.com/performance-tv/enterprise/">MNTN for Enterprise</a></li> </ul> <p class="text-uppercase fw-bold fs-tiny mb-1">Explore MNTN</p> <ul class="menu mb-4"> <li><a href="https://mountain.com/performance-tv/optimization/">Automated Optimization</a></li> <li><a href="https://mountain.com/performance-tv/inventory/">Premium Inventory</a></li> <li><a href="https://mountain.com/performance-tv/creative/">Creative Solutions</a></li> <li><a href="https://mountain.com/performance-tv/reporting/">Reporting Suite</a></li> <li><a href="https://mountain.com/performance-tv/caas/">Creative-as-a-Subscription™</a></li> <li><a href="https://mountain.com/performance-tv/activation/">Simple Activation</a></li> <li><a href="https://mountain.com/performance-tv/integrations/">Integrations and APIs</a></li> <li><a href="https://mountain.com/performance-tv/verified-visits/">Verified Visits™</a></li> <li><a href="https://mountain.com/performance-tv/matched/">MNTN Matched</a></li> </ul> <p class="text-uppercase fw-bold fs-tiny mb-1">More from MNTN</p> <ul class="menu"> <li><a href="https://quickframe.com" target="_blank">QuickFrame</a></li> </ul> <div class="d-lg-none mt-5"> <p class="text-uppercase fw-bold small mb-3">Company</p> <div class="menu-footer-company-container"><ul id="menu-footer-company" class="menu"><li id="menu-item-58688" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-58688"><a href="https://mountain.com/about/">About</a></li> <li id="menu-item-58814" class="careers menu-item menu-item-type-post_type menu-item-object-page menu-item-58814"><a href="https://mountain.com/about/careers/">Careers</a></li> <li id="menu-item-72091" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-72091"><a href="https://mountain.com/contact/">Contact</a></li> </ul></div> </div> </div> <div class="col-5 col-lg-4"> <p class="text-uppercase fw-bold small mb-3">Resources</p> <div class="mb-5"> <div class="menu-footer-resources-container"><ul id="menu-footer-resources" class="menu"><li id="menu-item-75348" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-75348"><a href="https://mountain.com/case-studies/">Case Studies</a></li> <li id="menu-item-75351" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-75351"><a href="https://mountain.com/white-papers/">White Papers</a></li> <li id="menu-item-74125" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-74125"><a href="https://mountain.com/webinars/">Webinars & Events</a></li> <li id="menu-item-65593" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-65593"><a href="https://mountain.com/blog/">Blog</a></li> <li id="menu-item-86243" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-86243"><a href="https://mountain.com/about/press-announcements/">Press & Announcements</a></li> </ul></div> </div> <div class="d-none d-lg-block"> <p class="text-uppercase fw-bold small mb-3">Company</p> <div class="menu-footer-company-container"><ul id="menu-footer-company-1" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-58688"><a href="https://mountain.com/about/">About</a></li> <li class="careers menu-item menu-item-type-post_type menu-item-object-page menu-item-58814"><a href="https://mountain.com/about/careers/">Careers</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-72091"><a href="https://mountain.com/contact/">Contact</a></li> </ul></div> </div> <div class="d-lg-none"> <p class="text-uppercase fw-bold small mb-3">MNTN Research</p> <ul class="menu mb-5"> <li><a href="https://research.mountain.com/trends/" target="_blank">Advertiser Trends</a></li> <li><a href="https://research.mountain.com/insights/" target="_blank">Consumer Insights</a></li> <li><a href="https://research.mountain.com/creative-analysis/" target="_blank">Ad Creative Analysis</a></li> </ul> <p class="text-uppercase fw-bold small mb-3">Legal</p> <div class="menu-footer-legal-container"><ul id="menu-footer-legal" class="menu"><li id="menu-item-58505" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-58505"><a href="https://mountain.com/terms-and-conditions/">Terms & Conditions</a></li> <li id="menu-item-73544" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-73544"><a href="https://mountain.com/creative-services-terms-and-conditions/">Creative Services Terms & Conditions</a></li> <li id="menu-item-58506" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-58506"><a href="https://mountain.com/terms-of-use/">Website Terms of Use</a></li> <li id="menu-item-61964" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-61964"><a href="https://mountain.com/privacy-policy/">Privacy Policy</a></li> <li id="menu-item-75988" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-75988"><a href="https://mountain.com/cookie-policy/">Cookie Policy</a></li> <li id="menu-item-58511" class="adchoices menu-item menu-item-type-post_type menu-item-object-page menu-item-58511"><a href="https://mountain.com/information-about-mntn-ads/">Ad Choices</a></li> <li id="menu-item-58510" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-58510"><a href="https://mountain.com/opt-out/">Opt Out</a></li> <li id="menu-item-75984" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-75984"><a href="https://mountain.com/regional-privacy-notice/">Regional Privacy Notice</a></li> </ul></div> </div> </div> <div class="d-none d-lg-block col-lg-4"> <p class="text-uppercase fw-bold small mb-3">MNTN Research</p> <ul class="menu mb-5"> <li><a href="https://research.mountain.com/trends/" target="_blank">Advertiser Trends</a></li> <li><a href="https://research.mountain.com/insights/" target="_blank">Consumer Insights</a></li> <li><a href="https://research.mountain.com/creative-analysis/" target="_blank">Ad Creative Analysis</a></li> </ul> <p class="text-uppercase fw-bold small mb-3">Legal</p> <div class="menu-footer-legal-container"><ul id="menu-footer-legal-1" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-58505"><a href="https://mountain.com/terms-and-conditions/">Terms & Conditions</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-73544"><a href="https://mountain.com/creative-services-terms-and-conditions/">Creative Services Terms & Conditions</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-58506"><a href="https://mountain.com/terms-of-use/">Website Terms of Use</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-61964"><a href="https://mountain.com/privacy-policy/">Privacy Policy</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-75988"><a href="https://mountain.com/cookie-policy/">Cookie Policy</a></li> <li class="adchoices menu-item menu-item-type-post_type menu-item-object-page menu-item-58511"><a href="https://mountain.com/information-about-mntn-ads/">Ad Choices</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-58510"><a href="https://mountain.com/opt-out/">Opt Out</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-75984"><a href="https://mountain.com/regional-privacy-notice/">Regional Privacy Notice</a></li> </ul></div> </div> </div> </div> <div class="col-12 col-lg-5 order-lg-0 mt-5 mt-lg-0 col-contact"> <div class="pb-5"> <a href="https://mountain.com"><i class="logo mt-xl-1 black stacked"></i></a> </div> <div class="pt-lg-5 pb-4"> <p>Media/PR Appearances<br> <a class="black" href="mailto:press@mountain.com">press@mountain.com</a></p> </div> <div class="pb-5"> <p>823 Congress Avenue #1827<br>Austin, TX. 78768<br> <a class="black" href="mailto:info@mountain.com">info@mountain.com</a></p> </div> <div class="pt-lg-5" style="margin-top: 6px;"> <div class="menu-social-media-container"><ul id="menu-social-media-1" class="menu"><li class="facebook menu-item menu-item-type-custom menu-item-object-custom menu-item-58456"><a target="_blank" href="https://facebook.com/weareMNTN/">Facebook</a></li> <li class="x menu-item menu-item-type-custom menu-item-object-custom menu-item-58457"><a target="_blank" href="https://x.com/weareMNTN">X</a></li> <li class="linkedin menu-item menu-item-type-custom menu-item-object-custom menu-item-58458"><a target="_blank" href="https://linkedin.com/company/wearemntn">LinkedIn</a></li> <li class="instagram menu-item menu-item-type-custom menu-item-object-custom menu-item-58459"><a target="_blank" href="https://instagram.com/wearemntn/">Instagram</a></li> <li class="youtube menu-item menu-item-type-custom menu-item-object-custom menu-item-58460"><a target="_blank" href="https://youtube.com/MNTN/">YouTube</a></li> </ul></div> <p>Copyright © 2024 MNTN, Inc. All rights reserved.</p> </div> </div> </div> </div> </footer> <div class="modal fade" id="ref-sh" tabindex="-1" aria-hidden="true"> <div class="modal-dialog modal-lg modal-dialog-centered"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body pb-lg-5"> <div class="row"> <div class="col-12 col-lg-5 d-flex align-items-center justify-content-center pb-4 pb-lg-0"> <i class="logo stacked large">MNTN</i> </div> <div class="col-12 col-lg-7 pe-lg-5"> <p class="h3 mb-4">Welcome! SteelHouse <span class="d-lg-block">is officially MNTN<span class="text-blue-cotton-candy">.</span></span></p> <p>If you’re a current customer, please note your campaigns and tracking pixel are still live and your logins are unchanged.</p> <p class="mb-4">If you’re new to MNTN, we’re happy you’re here. Please explore the site to discover how you can launch direct-response campaigns on television to drive revenue, visits, and more.</p> <p class="text-center text-lg-start mb-0"><button type="button" class="btn" data-bs-dismiss="modal">Explore the Site</button></p> </div> </div> </div> </div> </div> </div> <div class="modal fade" id="ref-gift-card" tabindex="-1" aria-hidden="true"> <div class="modal-dialog modal-lg modal-dialog-centered"> <div class="modal-content"> <div class="modal-header"> <button type="button" class="btn-close" data-bs-dismiss="modal" aria-label="Close"></button> </div> <div class="modal-body pb-lg-5"> <div class="row"> <div class="col-12 col-lg-5 d-flex align-items-center justify-content-center pb-4 pb-lg-0"> <i class="logo stacked large">MNTN</i> </div> <div class="col-12 col-lg-7 pe-lg-5"> <p class="h1 mb-4">Thank you for your interest<span class="text-blue-cotton-candy">.</span></p> <p>A MNTN team member will be in touch to schedule a meeting.</p> </div> </div> </div> </div> </div> </div> </div>  <script id="teknklFormsPlus-Tag-0.2.4" src="https://go.mountain.com/rs/214-UVX-377/images/teknkl-formsplus-tag-0.2.4.js"></script>   </body> </html>

CINXE.COM

SVOD, AVOD, TVOD: Video on Demand Models Explained - MNTN