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</li><li class="breadcrumb__current">Content Management System</li></ol> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [{ "@type": "ListItem", "position": "1", "name": "Startseite", "item": "https://www.schalk-and-friends.de/"}, { "@type": "ListItem", "position": "2", "name": "Leistungen", "item": "https://www.schalk-and-friends.de/leistungen/"}, { "@type": "ListItem", "position": "3", "name": "Content Management System"} ] } </script> <div class="hero-landingpage__content-container"> <div class="hero-landingpage__content"> <span class="label">Wenn aus Daten Erlebnisse werden</span> <h1 class="h1 h1--subheading teaser__headline"> CMS & DXP Agentur </h1> <p class="hero-landingpage__text">Mit Content Management Systemen (CMS) und Digital Experience Platforms (DXP) werden aus binären Daten einzigartige Erlebnisse. Sie sind leicht zugänglich, können ganz ohne Programmierkenntnisse gepflegt, ergänzt und aktualisiert werden – und sorgen dafür, dass der richtige Inhalt die richtige Person zur richtigen Zeit erreicht.</p> <a href="https://www.schalk-and-friends.de/kontakt/" id="landingpage-header" class="teaser__link button">Kontakt aufnehmen</a> </div> </div> <div class="hero-landingpage__media-wrapper"> <picture data-id="11837" data-type="fallback"><source media="(min-width: 1232px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-agentur-jpg-webp-1232x830.webp" type="image/webp"> <source media="(min-width: 616px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-agentur-jpg-webp-616x415.webp 1x, https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-agentur-jpg-webp-1232x830.webp 2x" type="image/webp"><img width="616" height="415" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-agentur-jpg-webp-616x415.webp" class="teaser__image no-lazy not-transparent" alt="Die Statue einer rot-weiß-blauen Figur, die an die kräftige Markenpalette der CMS Agentur erinnert, steht auf einem stilisierten Podium mit Stufen vor einem schlichten Hintergrund." fetchpriority="high" decoding="async" data-has-transparency="false" data-dominant-color="c3bec3" style="--dominant-color: #c3bec3;" /></picture> </div> </div> </div> <div id="content" class="site-content" tabindex="-1"> <div id="main" class="site-main"> <article id="post-9608" class="post-9608 services type-services status-publish hentry"> <div class="entry-content"> <div class="component-container "> <div class="content-container content-container--medium"> <div class="column-container"> <div class="column"> <div class="content-column content-column--3col image-text-icon__wrapper" data-twig="bild-text-icon"> <div class="content-column__wrapper"> <div class="content-column__headline-wrapper"> <h2 class="h2">Ready for Change </h2> </div> <div class="content-column__text-wrapper content-column__text-wrapper--large-margin"> <p>Nicht ist so beständig wie der Wandel. Mit über 25 Jahren Erfahrung in der Programmierung entwickeln wir bereits seit den Anfängen der Digitalisierung passgenaue, zukunftssichere Systemlandschaften, die Sie nicht nur für aktuelle Herausforderungen, sondern auch für künftige Entwicklungen wappnen.</p> </div> <input type="radio" id="content-column-trigger-block_c386ae9f56133e4adbe2ccfa5acc0366" class="content-column__column--trigger"> <div class="content-column__column-container"> <div class="content-column__column content-column__column-icon "> <div class="content-column__column-header"> <div class="content-column__column-icon"><svg class="icon icon-data-and-api" aria-hidden="true"><use xlink:href="#icon-data-and-api"></use></svg></div> <h3 class="content-column__column-headline">Strukturiert: Daten und APIs</h3> </div> <div class="content-column__column-content"> Ordnung ist das halbe Erleben! Mit intelligent strukturierten, content- und strategiebasierten Datenkonzepten werden aus Inhalten persönliche Geschichten. Und nicht nur das: Mit Content Management Systemen (CMS) und Application Programming Interfaces (API) lassen sich außerdem wichtige Prozesse automatisieren, wertvolle Ressourcen sparen und vielfältige Marktvorteile gewinnen. </div> </div> <div class="content-column__column content-column__column-icon "> <div class="content-column__column-header"> <div class="content-column__column-icon"><svg class="icon icon-digitalisierung" aria-hidden="true"><use xlink:href="#icon-digitalisierung"></use></svg></div> <h3 class="content-column__column-headline">Userfreundlich: Back End</h3> </div> <div class="content-column__column-content"> Content-Pflege, leicht gemacht: Um ein CMS mit individuell auf die Redaktion angepassten Features und Funktionen auszustatten, sollte es möglichst nah an den Inhalten, Themen und Domänen Ihres Unternehmens konzipiert werden. So sorgt man für eine maximal intuitive Bedienbarkeit – und verringert die Aufwände für Schulung und Onboarding. So bleibt mehr Zeit für das eigentliche Erstellen von Content. </div> </div> <div class="content-column__column content-column__column-icon "> <div class="content-column__column-header"> <div class="content-column__column-icon"><svg class="icon icon-processes" aria-hidden="true"><use xlink:href="#icon-processes"></use></svg></div> <h3 class="content-column__column-headline">Passgenau: Prozesse</h3> </div> <div class="content-column__column-content"> Ein CMS ist keine Insel – sondern im besten Fall nahtlos in Ihre Systemlandschaft integriert und nutzt alle möglichen Synergien. Es bildet Prozesse für die Abstimmung von Inhalten, Freigaben und Governance ab, wird in die Systemlandschaft integriert und an ERP, WaWi, PIM oder Branchensoftware angebunden. Zudem entwickeln wir individuelle Import-/Export-Prozesse und ermöglichen so das Anreichern der Rohdaten – für eine optimale Kommunikation im Unternehmen. </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="component-container component-container--bg component-container--bg-primary-dark component-container--bg-less-padding "> <div class="content-container"> <div class="column-container"> <div class="column"> <div class="content-logo-line" data-twig="bild-text-logo"> <div class="content-logo-line__container"> <div class="content-logo-line__item"> <svg class="icon technology-icon-wordpress" aria-label="Wordpress" role="img"><use xlink:href="#technology-icon-wordpress"></use></svg> </div> <div class="content-logo-line__item"> <svg class="icon technology-icon-elementor" aria-label="elementor" role="img"><use xlink:href="#technology-icon-elementor"></use></svg> </div> <div class="content-logo-line__item"> <svg class="icon technology-icon-kirby" aria-label="Kirby" role="img"><use xlink:href="#technology-icon-kirby"></use></svg> </div> <div class="content-logo-line__item"> <svg class="icon technology-icon-pimcore" aria-label="PIMCORE" role="img"><use xlink:href="#technology-icon-pimcore"></use></svg> </div> <div class="content-logo-line__item"> <svg class="icon technology-icon-typo3" aria-label="Typo3" role="img"><use xlink:href="#technology-icon-typo3"></use></svg> </div> <div class="content-logo-line__item"> <svg class="icon icon-storybook" aria-label="StoryBook" role="img"><use xlink:href="#logo-storybook"></use></svg> </div> </div> </div> </div> </div> </div> </div> <div class="component-container "> <div class="content-container"> <div class="column-container"> <div class="column"> <div id="block_952fd434e913f48091c0e4ef19bf9c0b" class="teaser-horizontal" data-twig="bild-text" > <div class="teaser__wrapper teaser__wrapper--image-left "> <div class="teaser__image-wrapper "> <picture data-id="9657" data-type="fallback"><source media="(min-width: 800px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2023/07/cms-entwicklung-jpg-800x584.webp" type="image/webp"> <source media="(min-width: 640px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2023/07/cms-entwicklung-jpg-640x468.webp" type="image/webp"><img decoding="async" width="640" height="468" src="https://www.schalk-and-friends.de/wp-content/uploads/2023/07/cms-entwicklung-jpg-640x468.webp" class="teaser__image not-transparent" alt="Ein Laptop auf dem Code eines Content Management Systems zu sehen is" data-has-transparency="false" data-dominant-color="9c9c9e" style="--dominant-color: #9c9c9e;" /></picture> </div> <div class="teaser__content-wrapper"> <div class="teaser__content"> <h2 class="h6 teaser__headline " > CMS Agentur: Spezialisiert & Zertifiziert </h2> <p style="font-weight: 400;">Jedes Unternehmen ist anders: Bei der Wahl der richtigen Technologie lohnt sich deshalb der Blick nach links und rechts. Wir bieten verschiedene Systeme an, die wir anhand Ihrer Anforderungen und Wünsche sorgfältig auswählen und individuell anpassen. Eine nachhaltige Plattform ermöglicht eine zukunftsfähige User Experience, mit der Sie bestens für alle neuen Entwicklungen und Herausforderungen gewappnet sind. Lassen Sie uns gemeinsam genau die Lösung finden, die perfekt zu Ihren Zielen, Ihren Ressourcen und Ihrem Unternehmen passt.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="component-container component-container--margin-5 "> <div class="content-container content-container--medium"> <div class="column-container"> <div class="column"> <h2 class="h2" data-twig="headings">Ihr neues CMS:<br>So individuell wie Sie </h2> </div> </div> </div> </div> <div class="component-container "> <div class="content-container content-container--medium"> <div class="column-container"> <div class="column"> <div class="tab-slider" data-twig="tab-slider"> <ul id="block_b450274697bb2ff424d4852eee7491f6-nav" class="tab-slider__tab-navigation"> <li><a href="#" class="link active" data-slide="1">WORDPRESS + THEME</a></li> <li><a href="#" class="link" data-slide="2">ELEMENTOR</a></li> <li><a href="#" class="link" data-slide="3">TYPO3</a></li> <li><a href="#" class="link" data-slide="4">KIRBY</a></li> <li><a href="#" class="link" data-slide="5">PIMCORE</a></li> <li><a href="#" class="link" data-slide="6">HEADLESS CMS</a></li> </ul> <div class="tab-slider__wrapper"> <div id="block_b450274697bb2ff424d4852eee7491f6" class="tab-slider-bg-picture" data-component="04_organisms/TabSlider"> <div class="tab-slider-bg-picture__container"> <picture data-id="12069" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-wordpress-1-jpg-1040x780.webp" type="image/webp"> <source media="(min-width: 832px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-wordpress-1-jpg-832x624.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-wordpress-1-jpg-768x576.webp" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-wordpress-1-jpg-576x432.webp" type="image/webp"><img decoding="async" width="576" height="432" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-wordpress-1-jpg-576x432.webp" class="attachment-sm2-576 size-sm2-576 not-transparent" alt="WordPress-Logo auf einem weißen Hintergrund mit Farbverlauf." data-has-transparency="false" data-dominant-color="e8e7eb" style="--dominant-color: #e8e7eb;" /></picture> </div> <div class="tab-slider-bg-picture__container"> <picture data-id="12068" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-elementor-1-jpg-1040x780.webp" type="image/webp"> <source media="(min-width: 832px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-elementor-1-jpg-832x624.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-elementor-1-jpg-768x576.webp" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-elementor-1-jpg-576x432.webp" type="image/webp"><img loading="lazy" decoding="async" width="576" height="432" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-elementor-1-jpg-576x432.webp" class="attachment-sm2-576 size-sm2-576 not-transparent" alt="Das Elementor-Logo wird vor einem hellgrauen Hintergrund angezeigt." data-has-transparency="false" data-dominant-color="e8e7ea" style="--dominant-color: #e8e7ea;" /></picture> </div> <div class="tab-slider-bg-picture__container"> <picture data-id="12381" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2025/01/cms-typo3-1040x780.webp" type="image/webp"> <source media="(min-width: 832px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2025/01/cms-typo3-832x624.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2025/01/cms-typo3-768x576.webp" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2025/01/cms-typo3-576x432.webp" type="image/webp"><img loading="lazy" decoding="async" width="576" height="432" src="https://www.schalk-and-friends.de/wp-content/uploads/2025/01/cms-typo3-576x432.webp" class="attachment-sm2-576 size-sm2-576 not-transparent" alt="TYPO3-Logo auf weißem Hintergrund." data-has-transparency="false" data-dominant-color="e8e8ea" style="--dominant-color: #e8e8ea;" /></picture> </div> <div class="tab-slider-bg-picture__container"> <picture data-id="12070" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-kirby-1-jpg-1040x780.webp" type="image/webp"> <source media="(min-width: 832px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-kirby-1-jpg-832x624.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-kirby-1-jpg-768x576.webp" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-kirby-1-jpg-576x432.webp" type="image/webp"><img loading="lazy" decoding="async" width="576" height="432" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-kirby-1-jpg-576x432.webp" class="attachment-sm2-576 size-sm2-576 not-transparent" alt="Ein schwarzes Sechseck-Logo mit einem stilisierten „K“ neben dem Wort „Kirby“ auf hellgrauem Hintergrund." data-has-transparency="false" data-dominant-color="e6e5e8" style="--dominant-color: #e6e5e8;" /></picture> </div> <div class="tab-slider-bg-picture__container"> <picture data-id="12071" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-pimcore-1-jpg-1040x780.webp" type="image/webp"> <source media="(min-width: 832px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-pimcore-1-jpg-832x624.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-pimcore-1-jpg-768x576.webp" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-pimcore-1-jpg-576x432.webp" type="image/webp"><img loading="lazy" decoding="async" width="576" height="432" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-pimcore-1-jpg-576x432.webp" class="attachment-sm2-576 size-sm2-576 not-transparent" alt="Pimcore-Logo auf hellgrauem Hintergrund." data-has-transparency="false" data-dominant-color="eae9ec" style="--dominant-color: #eae9ec;" /></picture> </div> <div class="tab-slider-bg-picture__container"> <picture data-id="12072" data-type="fallback"><source media="(min-width: 1040px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-headless-1-jpg-1040x780.webp" type="image/webp"> <source media="(min-width: 832px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-headless-1-jpg-832x624.webp" type="image/webp"> <source media="(min-width: 768px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-headless-1-jpg-768x576.webp" type="image/webp"> <source media="(min-width: 576px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-headless-1-jpg-576x432.webp" type="image/webp"><img loading="lazy" decoding="async" width="576" height="432" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/cms-headless-1-jpg-576x432.webp" class="attachment-sm2-576 size-sm2-576 not-transparent" alt="Text auf einem einfachen Hintergrund mit der Aufschrift „Headless CMS“." data-has-transparency="false" data-dominant-color="e7e6ea" style="--dominant-color: #e7e6ea;" /></picture> </div> </div> <div class="tab-slider-foreground blending-box blending-box--biger blending-box--no-hover responsive responsive--square11"> <div class="tab-slider-foreground__static-box blending-box__element responsive__element11"></div> <div id="text-block_b450274697bb2ff424d4852eee7491f6" class="tab-slider-text-caption" data-component="04_organisms/TabSlider"> <div class="tab-slider-text-caption__container"> <div class="tab-slider-text-slide"> <div class="tab-slider-text-slide__inner"> <h3 class="h5 tab-slider-text-slide__headline">WORDPRESS + THEME</h3> <span class="tab-slider-text__sub-headline">The Kickstarter</span> <p><p>Der Digitalisierungs-Kickstart für Unternehmen im Wachstum: WordPress mit schalk&friends Theme! Ob Blogs, Magazine, Corporate und Produktwebsite oder geschützte Bereiche – mit dem von uns entwickelten Theme lassen sich dynamische Websites erstellen, die flexibel auf sich verändernde Anforderungen reagieren können. Mit jahrelanger Erfahrung passen wir die bewährte Systemgrundlage optimal auf Ihre Gegebenheiten und Ziele an. Das stabile Setup ist anpassbar und verhilft zu einer schnellen Time to Market.</p> </p> </div> </div> </div> <div class="tab-slider-text-caption__container"> <div class="tab-slider-text-slide"> <div class="tab-slider-text-slide__inner"> <h3 class="h5 tab-slider-text-slide__headline">ELEMENTOR</h3> <span class="tab-slider-text__sub-headline">The Flow to Go</span> <p><p>Dieses System eignet sich besonders für kleine Websites und Proof Of Concepts (POCs). Dazu können kleinere Corporate oder Produkt-Pages zählen, aber auch Landingpages, Magazine, und Online Reportings. Die Vorteile: Die schnelle, kostengünstige Umsetzung braucht nur wenig individuelle Programmierung, liefert aber dennoch ein intuitives und ästhetisches Ergebnis.</p> </p> </div> </div> </div> <div class="tab-slider-text-caption__container"> <div class="tab-slider-text-slide"> <div class="tab-slider-text-slide__inner"> <h3 class="h5 tab-slider-text-slide__headline">TYPO3</h3> <span class="tab-slider-text__sub-headline">The Allrounder</span> <p><p>Skalierbar, leistungsstark, flexibel – TYPO3 ist DAS Content-Management-System für anspruchsvolle, vielseitige Websites und Portale. Von internationalen Corporate Websites über komplexe Multisites bis hin zu umfangreichen Plattformen: TYPO3 überzeugt mit Enterprise-Funktionalität und einem intuitiven Redaktions-Interface. Perfekt für Unternehmen, die Wert auf Flexibilität, Sicherheit und langfristige Erweiterbarkeit legen. Als erfahrene TYPO3-Agentur bringen wir Ihre Vision mit maßgeschneiderten Lösungen und langjähriger Expertise online.</p> </p> </div> </div> </div> <div class="tab-slider-text-caption__container"> <div class="tab-slider-text-slide"> <div class="tab-slider-text-slide__inner"> <h3 class="h5 tab-slider-text-slide__headline">KIRBY</h3> <span class="tab-slider-text__sub-headline">The Stunner</span> <p><p>Stay different! Kirby ist ideal für charakterstarke, originelle Websites bei dynamischen Geschäftsmodellen. Internationale Corporate Websites, Portale, Multisites, und viele mehr setzen darauf. Ein modernes, intuitives und individuelles Pflegeinterface für Redakteure erleichtert die Pflege von Content und Informationen signifikant. Es lässt sich selbst bei komplexen Anforderungen unproblematisch umsetzen und hilft dabei, ausgetretene Pfade im Webdesign zu verlassen, um mit neuen, frischen Ideen und Looks zu überzeugen.</p> </p> </div> </div> </div> <div class="tab-slider-text-caption__container"> <div class="tab-slider-text-slide"> <div class="tab-slider-text-slide__inner"> <h3 class="h5 tab-slider-text-slide__headline">PIMCORE</h3> <span class="tab-slider-text__sub-headline">The Matchmaker</span> <p><p>Vernetztheit ist Trumpf. Und Pimcore fungiert als ideale Schnittstelle: Die gekapselte PIM-, Website- und Portalarchitektur eignet sich perfekt für stark wachsende Unternehmen oder solche mit Plattform-Ambitionen, wie etwa Websites mit eCommerce, Online-Shops, PIM-, DAM, und CDP-Systeme. Pimcore bietet die perfekte Mischung aus Open Source und Enterprise Add-Ons und überzeugt als stabile und erwachsene Plattform mit breitem Funktionsumfang mit einer beherrschbaren Total Cost of Ownership. Gerne beraten wir Sie als <a href="https://www.schalk-and-friends.de/pimcore-agentur-we-pimcare-a-lot/">zertifzierte Pimcore Agentur</a> kostenlos.</p> </p> </div> </div> </div> <div class="tab-slider-text-caption__container"> <div class="tab-slider-text-slide"> <div class="tab-slider-text-slide__inner"> <h3 class="h5 tab-slider-text-slide__headline">HEADLESS CMS</h3> <span class="tab-slider-text__sub-headline">The Best of Breeds</span> <p><p>Für alle, die gern vorausdenken: Headless CMS Systeme wie Storyblok, Contentful oder Sanity.io stellen eine Best-of-breed Architektur dar. Mit CMS und CDP als Herzstück eignen sie sich hervorragend für dynamische Geschäftsmodelle und umfangreiche Systemlandschaften. Dazu gehören z.B. Websites und eCommerce, PIM-, DAM-, CDP-Systeme, aber auch Apps und Portale. Dank des resilienten Ansatzes reagiert die Plattform bei Veränderungen am Markt oder in der Branche äußerst widerstand- und anpassungsfähig. Weitere Vorteile sind die flexible und dynamische Adaption an Markenentwicklungen und ein höchstmöglicher Funktionsumfang für jede einzelne Anwendung.</p> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="component-container "> <div class="content-container"> <div class="column-container"> <div class="column"> <div class="teaser-horizontal" data-twig="text-text"> <div class="teaser__wrapper teaser__wrapper--text-text"> <div class="teaser__content-wrapper"> <div class="teaser__content"> <span class="h6 teaser__headline display-as-h6" > Content is Key </span> <p style="font-weight: 400;">Was möchten Sie aussagen? Wie wollen Sie wirken? Content- und Kommunikations-Strategien sind wesentliche Bestandteile eines CMS. Sie werden in userfreundliche Eingabemasken umgesetzt, die Ihre Prozesse mithilfe intelligenter, semantisch gedachter Daten noch effizienter machen. Ein intelligent strukturiertes System hilft dabei, flexibel auf Entwicklungen zu reagieren und damit schnell und effektiv Entscheidungen zu treffen.</p> </div> </div> <div class="teaser__content-wrapper"> <div class="teaser__content"> <h2 class="h6 teaser__headline display-as-h6" > Smarte CMS-Layout-Baukästen </h2> <p style="font-weight: 400;">Was ist wichtiger: das Layout einer Website – oder die darunter liegenden strukturierten Daten? Wir kennen diese Gratwanderung und sind der Meinung, dass zukunftssichere Layouts auch dann funktionieren, wenn sich das Corporate Design ändert. Deshalb setzen wir auf zugängliche Modulbaukästen, eine clevere Koppelung des Backends und den richtigen Mix aus Flexibilität, Konfigurierbarkeit und CI-Vorgaben.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="component-container component-container--margin-5 "> <div class="content-container"> <div class="column-container"> <div class="column"> <h2 class="h3" data-twig="headings">Step by Step: CMS & DXP Systemlandschaft </h2> <p>Ein System ist nur so gut wie die Strategie, die ihm zugrunde liegt. Deshalb setzen wir auf individuelle Lösungen, die sowohl optimale UI/UX, als auch nachhaltige Technik bieten – um jederzeit flexibel auf neue Entwicklungen oder Anforderungen reagieren zu können.</p> <div class="services-list services-list--brand-primary" data-twig="services-list"> <div class="services-list__item" tabindex="0" role="button"> <div class="services-list__content"> <p class="h4"><span class="screen-reader-text">Mehr erfahren zu </span>Step 01</p> <p>Individuelle Anforderungen</p> </div> <div class="services-list__detail"> <p>Zu Beginn klären wir die wichtigen Fragen: Welche Ziele verfolgen Sie? Welche Anforderungen haben Sie an Ihre Website – jetzt, und in Zukunft? Was wird gebraucht, was gewünscht, wie sieht der Optimalfall aus? Wie erreichen wir Ihr Publikum?</p> </div> </div> <div class="services-list__item" tabindex="0" role="button"> <div class="services-list__content"> <p class="h4"><span class="screen-reader-text">Mehr erfahren zu </span>Step 02</p> <p>Unabhängige Beratung</p> </div> <div class="services-list__detail"> <p>Auch wenn wir für verschiedenste Hersteller, wie z.B. Pimcore, zertifiziert sind, beraten und betreuen wir Sie anbieterunabhängig. Wir geben Ihnen einen Überblick über den aktuellen Markt und definieren zusammen mit Ihnen ein System, das optimal zu Ihrem Geschäftsmodell, Ihren Ressourcen, Ihrem Budget und Ihren Zielen passt.</p> </div> </div> <div class="services-list__item" tabindex="0" role="button"> <div class="services-list__content"> <p class="h4"><span class="screen-reader-text">Mehr erfahren zu </span>Step 03</p> <p>Erste Anwendung</p> </div> <div class="services-list__detail"> <p>In diesem Schritt werden Sie selbst Anwender:in. Sie testen die Systeme mithilfe von Showcases und Demos, um ein Gefühl für die Usability Ihrer Seite zu entwickeln. Sie werden dieses System bald täglich nutzen – es sollte Ihnen gefallen und Spaß in der Anwendung machen!</p> </div> </div> <div class="services-list__item" tabindex="0" role="button"> <div class="services-list__content"> <p class="h4"><span class="screen-reader-text">Mehr erfahren zu </span>Step 04</p> <p>Passgenaue Programmierung</p> </div> <div class="services-list__detail"> <p>Sobald alle grundlegenden Entscheidungen getroffen sind, geht es an die Umsetzung Ihrer Website. Während dieses Prozesses handeln wir verlässlich im Sinne Ihrer Anforderungen, Ziele und Ressourcen. Mit unserer langjährigen Erfahrung in Marketing und Technologie finden wir immer die effizienteste Lösung für Sie.</p> </div> </div> </div> </div> </div> </div> </div> <div class="component-container component-container--margin-5 "> <div class="content-container"> <div class="column-container"> <div class="column"> <div class="column"> <div class="button-container button-container--center" data-twig="button"><a href="https://www.schalk-and-friends.de/kontakt/" class="button" id="block_57141ef9fd8a6e4db59624452e04d8c7">Kostenlose Beratung buchen</a></div> </div> </div> </div> </div> </div> <div class="component-container component-container--margin-0 "> <div class="content-container"> <div class="column-container"> <div class="column"> <div class="component-container component-container--margin-0"> <div class="content-container"> <div class="card-container card-container--margin-top"> <div class="card-container__headline"> <span class="h3">Darauf sind wir stolz</span> <a href="/projekte/" class="link arrow-hover-wrapper card-container__link"> Alle Projekte <span class="arrow arrow--right" aria-hidden="true"></span> </a> </div> <ul class="card-container__wrapper"> <li class="card card-container__box card--motion-behaviour"> <article class="card__wrapper"> <div class="card__content"> <p class="h4 card__title"> <a href="https://www.schalk-and-friends.de/projekte/amphenol/" class="card__link"> Anschluss gesucht? Stecker-Gigant Amphenol bekommt einen Kirby CMS Shop mit SAP-Anbindung <span class="screen-reader-text">Mehr zu dem Kundenprojekt </span> </a> </p> </div> <div class="card__media"> <div class="card__logo card__logo--small card__logo--light"> <svg class="icon logo-amphenol" aria-label="Amphenol" role="img"><use xlink:href="#logo-amphenol"></use></svg> </div> <picture data-id="12126" data-type="fallback"><source media="(min-width: 1167px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/teaserbild-hoch-png.webp" type="image/webp"><img loading="lazy" decoding="async" width="1167" height="1519" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/11/teaserbild-hoch-png-webp.webp" class="case__image has-transparency" alt="Ein digitales Netzwerk aus miteinander verbundenen blauen Knoten und Linien auf dunklem Hintergrund." data-has-transparency="true" data-dominant-color="193e67" style="--dominant-color: #193e67;" /></picture> </div> </article> </li> <li class="card card-container__box card--motion-behaviour"> <article class="card__wrapper"> <div class="card__content"> <p class="h4 card__title"> <a href="https://www.schalk-and-friends.de/projekte/brainlab-kirby-headless-cms/" class="card__link"> Multibrand goes One-for-all: Individuelles Kirby Headless CMS für innovatives Marketing <span class="screen-reader-text">Mehr zu dem Kundenprojekt </span> </a> </p> </div> <div class="card__media"> <div class="card__logo card__logo--small card__logo--light"> <svg class="icon logo-brainlab" aria-label="Brainlab" role="img"><use xlink:href="#logo-brainlab"></use></svg> </div> <picture data-id="12051" data-type="fallback"><source media="(min-width: 1232px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/brainlab-kirby-headless-cms-teaserbild-2-jpg.webp" type="image/webp"><img loading="lazy" decoding="async" width="1232" height="832" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/10/brainlab-kirby-headless-cms-teaserbild-2-jpg-webp.webp" class="case__image not-transparent" alt="Person an einem Computerbildschirm, auf dem eine Webseite über den Wandel der Gesundheitstechnologie angezeigt wird, während im Hintergrund zwei Personen arbeiten." data-has-transparency="false" data-dominant-color="736176" style="--dominant-color: #736176;" /></picture> </div> </article> </li> <li class="card card-container__box card--motion-behaviour"> <article class="card__wrapper"> <div class="card__content"> <p class="h4 card__title"> <a href="https://www.schalk-and-friends.de/projekte/bayerische-staatsoper/" class="card__link"> Crescendo digitale: UX trifft Kunst – in der Bayerischen Staatsoper <span class="screen-reader-text">Mehr zu dem Kundenprojekt </span> </a> </p> </div> <div class="card__media"> <div class="card__logo card__logo--small card__logo--light"> <svg class="" aria-label="Bayerische Staatsoper" role="img"><use xlink:href="#logo-bayerische-staatsoper"></use></svg> </div> <picture data-id="10943" data-type="fallback"><source media="(min-width: 1166px)" srcset="https://www.schalk-and-friends.de/wp-content/uploads/2024/02/case-schalk-and-friends-bayrische-staatsoper-teaser-jpg.webp" type="image/webp"><img loading="lazy" decoding="async" width="1166" height="814" src="https://www.schalk-and-friends.de/wp-content/uploads/2024/02/case-schalk-and-friends-bayrische-staatsoper-teaser-jpg-webp.webp" class="case__image not-transparent" alt="" data-has-transparency="false" data-dominant-color="807169" style="--dominant-color: #807169;" /></picture> </div> </article> </li> </ul> <div class="card-container__footer"> <a href="/projekte/" class="link arrow-hover-wrapper card-container__link"> Alle Projekte <span class="arrow arrow--right" aria-hidden="true"></span> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="component-container component-container--margin-5 "> <div class="content-container"> <div class="column-container"> <div class="column"> <div class="spacer spacer--10" aria-hidden="true" data-twig="spacer"></div> </div> </div> </div> </div> <div class="component-container component-container--margin-5 "> <div class="content-container"> <div class="column-container"> <div class="column"> <span class="h2" data-twig="headings">Was schalk&friends<br>auszeichnet </span> </div> </div> </div> </div> <div class="component-container "> <div class="content-container"> <div class="column-container"> <div class="column"> <div class="slider-image-text-values"> <div class="h4"></div> <div class="slider-image-text-values__wrapper" data-component="04_organisms/SliderImageTextValues"> <div class="slider-image-text-values__slide"> <div class="slider-image-text-values__slide-container"> <div class="slider-image-text-values__slide-content"> <p class="h3" class="slider-image-text-values__headline">Kompetente<br>Beratung</p> <p class="slider-image-text-values__text">Umfassend, individuell, zertifiziert: Mit über 20 Jahren Digitalerfahrung sind wir die perfekten Begleiter:innen auf Ihrem Weg zur Digitalen Transformation.</p> </div> <div class="slider-image-text-values__slide-media icon__animation" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-kommunikationundMut" aria-hidden="true"><use xlink:href="#icon-kommunikationundMut"></use></svg></div> <div class="slider-image-text-values__slide-media icon__simple" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-kommunikationundMut" aria-hidden="true"><use xlink:href="#icon-kommunikationundMut"></use></svg></div> </div> </div> <div class="slider-image-text-values__slide"> <div class="slider-image-text-values__slide-container"> <div class="slider-image-text-values__slide-content"> <p class="h3" class="slider-image-text-values__headline">Individuelle<br>Lösung</p> <p class="slider-image-text-values__text">Jede Branche, jeder Markt, jede Herausforderung ist anders. Deshalb setzen wir auf wirkungsstarke Lösungen, die wir perfekt auf Prozesse, Menschen und Umfeld Ihres Unternehmens abstimmen.</p> </div> <div class="slider-image-text-values__slide-media icon__animation" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-persoenlicheEntwicklung" aria-hidden="true"><use xlink:href="#icon-persoenlicheEntwicklung"></use></svg></div> <div class="slider-image-text-values__slide-media icon__simple" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-persoenlicheEntwicklung" aria-hidden="true"><use xlink:href="#icon-persoenlicheEntwicklung"></use></svg></div> </div> </div> <div class="slider-image-text-values__slide"> <div class="slider-image-text-values__slide-container"> <div class="slider-image-text-values__slide-content"> <p class="h3" class="slider-image-text-values__headline">Intelligente<br>Datenmodelle</p> <p class="slider-image-text-values__text">Wer Daten zielführend strukturiert, schafft messbare Mehrwerte. Wir helfen Ihnen, eine leistungsstarke Datenstrategie auszuarbeiten, von der Ihr ganzes Unternehmen profitiert.</p> </div> <div class="slider-image-text-values__slide-media icon__animation" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-data-and-api" aria-hidden="true"><use xlink:href="#icon-data-and-api"></use></svg></div> <div class="slider-image-text-values__slide-media icon__simple" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-data-and-api" aria-hidden="true"><use xlink:href="#icon-data-and-api"></use></svg></div> </div> </div> <div class="slider-image-text-values__slide"> <div class="slider-image-text-values__slide-container"> <div class="slider-image-text-values__slide-content"> <p class="h3" class="slider-image-text-values__headline">Change-<br>Management</p> <p class="slider-image-text-values__text">Wir beraten und begleiten Ihr Projekt weit über die Implementierung hinaus – bis hin zum Faktor Mensch. Motivierende Coachings, Schulungen oder Auffrischungskurse sorgen dafür, dass sich Ihre Mitarbeiter in der neuen Software rundum wohlfühlen.</p> </div> <div class="slider-image-text-values__slide-media icon__animation" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-methods-roadmap" aria-hidden="true"><use xlink:href="#icon-methods-roadmap"></use></svg></div> <div class="slider-image-text-values__slide-media icon__simple" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-methods-roadmap" aria-hidden="true"><use xlink:href="#icon-methods-roadmap"></use></svg></div> </div> </div> <div class="slider-image-text-values__slide"> <div class="slider-image-text-values__slide-container"> <div class="slider-image-text-values__slide-content"> <p class="h3" class="slider-image-text-values__headline">Workflow-Automatisierung</p> <p class="slider-image-text-values__text">Wir analysieren und optimieren Unternehmensprozesse, um versteckte Potenziale ausfindig zu machen. Dabei hilft z.B. die konkrete Definierung von Verantwortlichkeiten und Abläufen.</p> </div> <div class="slider-image-text-values__slide-media icon__animation" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-implementierung" aria-hidden="true"><use xlink:href="#icon-implementierung"></use></svg></div> <div class="slider-image-text-values__slide-media icon__simple" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-implementierung" aria-hidden="true"><use xlink:href="#icon-implementierung"></use></svg></div> </div> </div> <div class="slider-image-text-values__slide"> <div class="slider-image-text-values__slide-container"> <div class="slider-image-text-values__slide-content"> <p class="h3" class="slider-image-text-values__headline">Omnichannel-Strategie</p> <p class="slider-image-text-values__text">Welche Kanäle sind für mein Unternehmen sinnvoll? Und welche nicht? Wie hängen einzelne Medien zusammen? Wie kann ich die Customer Journey zu einem überzeugenden Erlebnis machen? Als multidisziplinäre Agentur bieten Beratung für die verschiedensten Channels.</p> </div> <div class="slider-image-text-values__slide-media icon__animation" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-strategie" aria-hidden="true"><use xlink:href="#icon-strategie"></use></svg></div> <div class="slider-image-text-values__slide-media icon__simple" style="--scale-svg: 1;"><svg class="slider-image-text-values__svg icon icon-strategie" aria-hidden="true"><use xlink:href="#icon-strategie"></use></svg></div> </div> </div> </div> <div class="slide-arrow-wrapper"> <button class="slide-arrow slide-arrow--prev arrow-hover-wrapper" type="button" aria-label="Vorheriger"><span class="arrow arrow--left" aria-hidden="true"></span></button> <button class="slide-arrow slide-arrow--next arrow-hover-wrapper" type="button" aria-label="Nächster"><span class="arrow arrow--right" aria-hidden="true"></span></button> </div> </div> </div> </div> </div> </div> <div class="component-container component-container--margin-5 "> <div class="content-container"> <div class="column-container"> <div class="column"> <div class="headline-text-no-link" data-twig="headline-text-no-link"> <div class="headline-text-no-link__wrapper"> <div class="headline-text-no-link__element"> <h2 class="h2"> Noch Fragen? </h2> <p>Für die gängigsten Fragen gibt es hier unsere FAQs zum Thema CMS und DXP. Für alle weiteren stehen wir Ihnen gern persönlich zur Verfügung!</p> </div> </div> </div> </div> </div> </div> </div> <div class="component-container "> <div class="content-container content-container--medium"> <div class="accordion" data-component="03_molecules/Accordion"> <div class="accordion__item"> <input type="checkbox" class="accordion__toggle visuallyhidden" id="rd-d746af1b-5609-4349-b99f-64e4ee0ce065" name="rd" aria-expanded="false"> <label class="accordion__label" for="rd-d746af1b-5609-4349-b99f-64e4ee0ce065" tabindex="-1" aria-controls="ac-d746af1b-5609-4349-b99f-64e4ee0ce065"> <h3 class="accordion__headline">Was ist der Unterschied zwischen einem CMS und einem DXP?</h3> <span class="accordion__indicator" aria-hidden="true"></span> </label> <div class="accordion__collapse" id="ac-d746af1b-5609-4349-b99f-64e4ee0ce065" role="region" aria-label="al-d746af1b-5609-4349-b99f-64e4ee0ce065" aria-labelledby="rd-d746af1b-5609-4349-b99f-64e4ee0ce065"> <div class="accordion__content"> <p>Ein Content-Management-System (CMS) wird zur Erstellung und Verwaltung von Website Content verwendet. Die Digital Experience Platform (DXP) ist eine umfassendere Lösung, die nicht nur das Content-Management, sondern auch Personalisierung, Analyse und Integration von Daten in verschiedensten Kanälen und Systemen ermöglicht. Während ein CMS hauptsächlich für die Verwaltung von Inhalten konzipiert ist, bietet ein DXP eine noch breitere Palette an Funktionen, um eine nahtlose und personalisierte digitale Erfahrung für Benutzer:innen zu schaffen.</p> </div> </div> </div> <div class="accordion__item"> <input type="checkbox" class="accordion__toggle visuallyhidden" id="rd-0a6ce5b6-12c4-43fe-b3ef-25bd9638d826" name="rd" aria-expanded="false"> <label class="accordion__label" for="rd-0a6ce5b6-12c4-43fe-b3ef-25bd9638d826" tabindex="-1" aria-controls="ac-0a6ce5b6-12c4-43fe-b3ef-25bd9638d826"> <h3 class="accordion__headline">Was ist ein Headless CMS?</h3> <span class="accordion__indicator" aria-hidden="true"></span> </label> <div class="accordion__collapse" id="ac-0a6ce5b6-12c4-43fe-b3ef-25bd9638d826" role="region" aria-label="al-0a6ce5b6-12c4-43fe-b3ef-25bd9638d826" aria-labelledby="rd-0a6ce5b6-12c4-43fe-b3ef-25bd9638d826"> <div class="accordion__content"> <p>Headless CMS ist ein spezieller Ansatz in der Software-Architektur, bei dem die Ausgabe der Inhalte nicht – wie sonst üblich – vom CMS übernommen wird, sondern von einen separaten Frontend-System. Das kann viele Vorteile in Bezug auf Flexibilität, Time-to-Market und technischer Weiterentwicklung haben. Trotzdem: Headless ist nicht in jeden Fall beste Option – wir beraten Sie zum besten Ansatz.</p> </div> </div> </div> <div class="accordion__item"> <input type="checkbox" class="accordion__toggle visuallyhidden" id="rd-24cd3936-5b5b-47ea-bef6-24de90885f60" name="rd" aria-expanded="false"> <label class="accordion__label" for="rd-24cd3936-5b5b-47ea-bef6-24de90885f60" tabindex="-1" aria-controls="ac-24cd3936-5b5b-47ea-bef6-24de90885f60"> <h3 class="accordion__headline">Kann ein CMS auch für Produktdaten und Asstes verwendet werden?</h3> <span class="accordion__indicator" aria-hidden="true"></span> </label> <div class="accordion__collapse" id="ac-24cd3936-5b5b-47ea-bef6-24de90885f60" role="region" aria-label="al-24cd3936-5b5b-47ea-bef6-24de90885f60" aria-labelledby="rd-24cd3936-5b5b-47ea-bef6-24de90885f60"> <div class="accordion__content"> <p>Das ist zwar möglich, es gibt aber auch spezialisierte Systeme für Produktdaten und Assets: Product Information Management (PIM) und Digital Asset Management (DAM). Moderne One-System-CMS wie Pimcore erfüllen sämtliche Anforderungen integriert. Welche Lösung passt am besten zu Ihrem Unternehmen, Ihrer Systemlandschaft, Ihren Zielen? Wir beraten Sie gerne.</p> </div> </div> </div> <div class="accordion__item"> <input type="checkbox" class="accordion__toggle visuallyhidden" id="rd-91be4680-9cdc-45ff-a9c0-34e6ebf9d44e" name="rd" aria-expanded="false"> <label class="accordion__label" for="rd-91be4680-9cdc-45ff-a9c0-34e6ebf9d44e" tabindex="-1" aria-controls="ac-91be4680-9cdc-45ff-a9c0-34e6ebf9d44e"> <h3 class="accordion__headline">Warum verwendet man nicht immer ein Baukasten CMS wie Elementor?</h3> <span class="accordion__indicator" aria-hidden="true"></span> </label> <div class="accordion__collapse" id="ac-91be4680-9cdc-45ff-a9c0-34e6ebf9d44e" role="region" aria-label="al-91be4680-9cdc-45ff-a9c0-34e6ebf9d44e" aria-labelledby="rd-91be4680-9cdc-45ff-a9c0-34e6ebf9d44e"> <div class="accordion__content"> <p>Ein Baukasten-System wie Elementor kann viele Vorteile für Time-to-Market, Verfügbarkeit und Standard-Umsetzungen Ihrer Website haben. Sind Ihre Anforderungen aber individueller und spezifischer, bieten nur maßgeschneiderte Lösungen optimale Ergebnisse. Gemeinsam suchen wir die Lösung, die am besten zu Ihren Bedürfnissen, Zielen und Ressourcen passt.</p> </div> </div> </div> </div> </div> </div> </div> </article> </div> <div class="component-container component-container--indent component-container--bg-primary-dark component-container--margin-0" id="footer-contact"> <div class="content-container"> <div class="component-container--indent__wrapper"> <div class="teaser-contact"> <div class="teaser-contact__wrapper"> <div class="teaser-contact__content"> <p class="h2">Überzeugt?</p> <p>Dann lassen Sie uns reden: Vereinbaren Sie jetzt ein kostenloses und unverbindliches Kennenlerngespräch mit Florian Gmeinwieser. <br /> Wir freuen uns darauf, von Ihnen zu hören!</p> <div class="teaser-contact__button-container"> <a href="https://www.schalk-and-friends.de/kontakt/" class="button"> Kontakt aufnehmen </a> </div> </div> <div class="teaser-contact__media"> <div class="responsive responsive--square"> <picture data-id="11186" 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