Copywriting Examples and Case Studies: Companies Doing Copywriting Right - Copywriting Course Blog

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class="ipsStreamItem_contentType " data-ipstooltip title="Clip"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/clips/zealand-based-speciality-honey-maker-going-online-and-discussing-which-demographic-buyer-to-go-after-r90/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/clips/zealand-based-speciality-honey-maker-going-online-and-discussing-which-demographic-buyer-to-go-after-r90/" data-linktype="link" data-searchable> Zealand based speciality honey maker going online, and discussing which demographic buyer to go after.</a> </span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/build%20a%20product/" class='ipsTag' title="Find other content tagged with 'build a product'" rel="tag" data-tag-label="build a product"><span>build a product</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/social%20media/" class='ipsTag' title="Find other content tagged with 'social media'" rel="tag" data-tag-label="social media"><span>social media</span></a> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/clips/zealand-based-speciality-honey-maker-going-online-and-discussing-which-demographic-buyer-to-go-after-r90/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-24T00:42:00Z' title='11/23/2024 07:42 PM' data-short='10 hr'>10 hours ago</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732393836" data-indexclass="IPSorums\Topic\Post" data-indexid="61627"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=findComment&comment=61627" data-linktype="link" data-searchable> Introduction 【自己紹介】</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=findComment&comment=61627" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T20:30:36Z' title='11/23/2024 03:30 PM' data-short='15 hr'>15 hours ago</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17025-introduction-%E3%80%90%E8%87%AA%E5%B7%B1%E7%B4%B9%E4%BB%8B%E3%80%91/?do=findComment&comment=61627" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 2 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a href='https://copywritingcourse.com/profile/13417-ryotsu-%E4%B8%A1%E6%B4%A5/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13417-ryotsu-%E4%B8%A1%E6%B4%A5/?do=hovercard' title="Go to Ryotsu 両津's profile" class="ipsType_break">Ryotsu 両津</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/15-goals-introductions-and-accountability-journals/">Goals, Introductions, and Accountability Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Introduction/" class='ipsTag' title="Find other content tagged with 'Introduction'" rel="tag" data-tag-label="Introduction"><span>Introduction</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732392166" data-indexclass="IPSorums\Topic\Post" data-indexid="61626"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17027-zed-shahs-journal/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17027-zed-shahs-journal/?do=findComment&comment=61626" data-linktype="link" data-searchable> Zed Shah's Journal</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17027-zed-shahs-journal/?do=findComment&comment=61626" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T20:02:46Z' title='11/23/2024 03:02 PM' data-short='15 hr'>15 hours ago</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17027-zed-shahs-journal/?do=findComment&comment=61626" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a href='https://copywritingcourse.com/profile/13412-zed-shah/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13412-zed-shah/?do=hovercard' title="Go to Zed Shah's profile" class="ipsType_break">Zed Shah</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/15-goals-introductions-and-accountability-journals/">Goals, Introductions, and Accountability Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Work%20Journal/" class='ipsTag' title="Find other content tagged with 'Work Journal'" rel="tag" data-tag-label="Work Journal"><span>Work Journal</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732388682" data-indexclass="IPSorums\Topic\Post" data-indexid="61624"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17023-ryotsu-%E4%B8%A1%E6%B4%A5s-journal/?do=getNewComment" data-linktype="star" title="Go to first 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loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17019-email-for-list-opt-in/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17019-email-for-list-opt-in/?do=findComment&comment=61623" data-linktype="link" data-searchable> Email for list opt-in</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17019-email-for-list-opt-in/?do=findComment&comment=61623" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T19:03:45Z' title='11/23/2024 02:03 PM' data-short='16 hr'>16 hours 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ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4389" data-linktype="link" data-searchable> I just got my first copywriting gig! Thanks for the tips and support! PG </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4389" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T02:20:46Z' title='11/22/2024 09:20 PM' data-short='1 dy'>Friday at 09:20 PM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732326716" data-indexclass="IPSorums\Topic\Post" data-indexid="61615"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17022-nikolas-ingerles-journal/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17022-nikolas-ingerles-journal/?do=findComment&comment=61615" data-linktype="link" data-searchable> Nikolas Ingerle's Journal</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17022-nikolas-ingerles-journal/?do=findComment&comment=61615" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-23T01:51:56Z' title='11/22/2024 08:51 PM' data-short='1 dy'>Friday at 08:51 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17022-nikolas-ingerles-journal/?do=findComment&comment=61615" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 2 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a href='https://copywritingcourse.com/profile/13411-nikolas-ingerle/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13411-nikolas-ingerle/?do=hovercard' title="Go to Nikolas Ingerle's profile" class="ipsType_break">Nikolas Ingerle</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/15-goals-introductions-and-accountability-journals/">Goals, Introductions, and Accountability Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Work%20Journal/" class='ipsTag' title="Find other content tagged with 'Work Journal'" rel="tag" data-tag-label="Work Journal"><span>Work Journal</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732307890" data-indexclass="IPS\cms\Records10" data-indexid="89"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Clip"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/clips/what-should-go-on-an-about-page-and-debating-talking-about-yourself-in-the-1st-person-vs-3rd-person-r89/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/clips/what-should-go-on-an-about-page-and-debating-talking-about-yourself-in-the-1st-person-vs-3rd-person-r89/" data-linktype="link" data-searchable> What should go on an About Page, and debating talking about yourself in the 1st Person -vs- 3rd Person</a> </span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/about%20page/" class='ipsTag' title="Find other content tagged with 'about page'" rel="tag" data-tag-label="about page"><span>about page</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/website/" class='ipsTag' title="Find other content tagged with 'website'" rel="tag" data-tag-label="website"><span>website</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_1106317043'>(and 2 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_1106317043_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/about%20page/" class='ipsTag' title="Find other content tagged with 'about page'" rel="tag" data-tag-label="about page"><span>about page</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/website/" class='ipsTag' title="Find other content tagged with 'website'" rel="tag" data-tag-label="website"><span>website</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/aboutpage/website/" class='ipsTag' title="Find other content tagged with 'aboutpage/website'" rel="tag" data-tag-label="aboutpage/website"><span>aboutpage/website</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> </ul> </div> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/clips/what-should-go-on-an-about-page-and-debating-talking-about-yourself-in-the-1st-person-vs-3rd-person-r89/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T20:38:10Z' title='11/22/2024 03:38 PM' data-short='1 dy'>Friday at 03:38 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a clip in <a href="https://copywritingcourse.com/clips/">Office Hours</a> </p> </div> </div> </div> </li> <li class='ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad' data-timestamp='1732303524' data-role='activityItem' data-statusid="3054"> <a id='status-3054'></a> <div class='ipsStreamItem_container'> <div class='ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini'> <span class='ipsStreamItem_contentType' data-ipsTooltip title='Status Update'><i class='fa fa-user'></i></span> <a href="https://copywritingcourse.com/profile/1-neville/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1-neville/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Neville's profile"> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </a> <div> <h2 class='ipsType_reset ipsStreamItem_title ipsStreamItem_titleSmall ipsType_break'> <ul class='ipsList_inline ipsList_noSpacing'> <li> <strong> <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a> </strong> </li> <li>  <i class='fa fa-angle-right'></i>  </li> <li> <strong> <a href='https://copywritingcourse.com/profile/13417-ryotsu-%E4%B8%A1%E6%B4%A5/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13417-ryotsu-%E4%B8%A1%E6%B4%A5/?do=hovercard' title="Go to Ryotsu 両津's profile" class="ipsType_break">Ryotsu 両津</a> </strong> </li> </ul> </h2> <ul class='ipsList_inline ipsStreamItem_stats ipsType_light'> <li> <a href='https://copywritingcourse.com/profile/13417-ryotsu-%E4%B8%A1%E6%B4%A5/?status=3054&type=status' class='ipsType_blendLinks'><i class='fa fa-clock-o'></i> <time datetime='2024-11-22T19:25:24Z' title='11/22/2024 02:25 PM' data-short='1 dy'>Friday at 02:25 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset"> Neville posted a new status update on Ryotsu 両津's profile </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732302404" data-indexclass="IPSorums\Topic\Post" data-indexid="61612"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" data-linktype="link" data-searchable> Rural Consultant Email Series - Email 4 Second Solution</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T19:06:44Z' title='11/22/2024 02:06 PM' data-short='1 dy'>Friday at 02:06 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17021-rural-consultant-email-series-email-4-second-solution/?do=findComment&comment=61612" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12840-gourav-bhattacharyya/?do=hovercard' title="Go to Gourav Bhattacharyya's profile" class="ipsType_break">Gourav Bhattacharyya</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_1369741873'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_1369741873_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732300994" data-indexclass="IPSorums\Topic\Post" data-indexid="61610"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" data-linktype="link" data-searchable> Welcome Email for Newsletter sign up</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T18:43:14Z' title='11/22/2024 01:43 PM' data-short='1 dy'>Friday at 01:43 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17018-welcome-email-for-newsletter-sign-up/?do=findComment&comment=61610" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/13248-fradel-barber/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/13248-fradel-barber/?do=hovercard' title="Go to Fradel Barber's profile" class="ipsType_break">Fradel Barber</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/template/" class='ipsTag' title="Find other content tagged with 'template'" rel="tag" data-tag-label="template"><span>template</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li class='ipsType_small'> <span class='ipsType_light ipsCursor_pointer' data-ipsMenu id='elTags_372418460'>(and 1 more) <i class='fa fa-caret-down ipsJS_show'></i></span> <div class='ipsHide ipsMenu ipsMenu_normal ipsPad_half cTagPopup' id='elTags_372418460_menu'> <p class='ipsType_medium ipsType_reset ipsType_light'>Tagged with:</p> <ul class='ipsTags ipsList_inline ipsGap:1'> <li > <a href="https://copywritingcourse.com/tags/template/" class='ipsTag' title="Find other content tagged with 'template'" rel="tag" data-tag-label="template"><span>template</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/email/" class='ipsTag' title="Find other content tagged with 'email'" rel="tag" data-tag-label="email"><span>email</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/content/" class='ipsTag' title="Find other content tagged with 'content'" rel="tag" data-tag-label="content"><span>content</span></a> </li> </ul> </div> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732300564" data-indexclass="IPSorums\Topic\Post" data-indexid="61609"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/258-johnny/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/258-johnny/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Johnny's profile"> <img src='//media.invisioncic.com/v328378/monthly_2020_12/44037D67-0E57-4969-8A9C-6C9E43F81FC6.thumb.jpeg.8e8de5717bff0c61cf3f722dbb0e69c5.jpeg' alt='Johnny' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" data-linktype="link" data-searchable> How to grow our email list with a lead magnet? (Co-Parenting Checklist)</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T18:36:04Z' title='11/22/2024 01:36 PM' data-short='1 dy'>Friday at 01:36 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17015-how-to-grow-our-email-list-with-a-lead-magnet-co-parenting-checklist/?do=findComment&comment=61609" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 1 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/258-johnny/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/258-johnny/?do=hovercard' title="Go to Johnny's profile" class="ipsType_break">Johnny</a> replied to <a href='https://copywritingcourse.com/profile/20-rob-roseman/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/20-rob-roseman/?do=hovercard' title="Go to Rob Roseman's profile" class="ipsType_break">Rob Roseman</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/42-copywriting-content/">Copywriting & Content</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/question/" class='ipsTag' title="Find other content tagged with 'question'" rel="tag" data-tag-label="question"><span>question</span></a> </li> <li > <a href="https://copywritingcourse.com/tags/copywriting/" class='ipsTag' title="Find other content tagged with 'copywriting'" rel="tag" data-tag-label="copywriting"><span>copywriting</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732269581" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9952"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9952" data-linktype="link" data-searchable> What are you building next year?</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9952" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T09:59:41Z' title='11/22/2024 04:59 AM' data-short='2 dy'>Friday at 04:59 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/413-what-are-you-building-next-year/?do=findComment&comment=9952" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 420 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732253627" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9950"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <span class='ipsUserPhoto ipsUserPhoto_tiny '> <img src='//media.invisioncic.com/v328378/set_resources_3/84c1e40ea0e759e3f1505eb1788ddf3c_default_photo.png' alt='Guest' loading="lazy"> </span> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" data-linktype="link" data-searchable> Rebrands and pivots that made companies more money.</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T05:33:47Z' title='11/22/2024 12:33 AM' data-short='2 dy'>Friday at 12:33 AM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/411-rebrands-and-pivots-that-made-companies-more-money/?do=findComment&comment=9950" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 12 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> Anonymous commented on <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732250034" data-indexclass="IPSorums\Topic\Post" data-indexid="61601"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Post"><i class="fa fa-comment"></i></span> <a href="https://copywritingcourse.com/profile/10801-susana-crofton/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Susana Crofton's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_03/Screenshot2024-03-04at4_33_24PM.thumb.png.493d138b7a156dcfb87f66ff1e86840c.png' alt='Susana Crofton' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" data-linktype="link" data-searchable> Ben Resnick's Journal</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T04:33:54Z' title='11/21/2024 11:33 PM' data-short='2 dy'>Thursday at 11:33 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/forums/topic/17004-ben-resnicks-journal/?do=findComment&comment=61601" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 3 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/10801-susana-crofton/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/10801-susana-crofton/?do=hovercard' title="Go to Susana Crofton's profile" class="ipsType_break">Susana Crofton</a> replied to <a href='https://copywritingcourse.com/profile/12200-ben-resnick/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/12200-ben-resnick/?do=hovercard' title="Go to Ben Resnick's profile" class="ipsType_break">Ben Resnick</a>'s topic in <a href="https://copywritingcourse.com/forums/forum/15-goals-introductions-and-accountability-journals/">Goals, Introductions, and Accountability Journals</a> </p> <span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/Work%20Journal/" class='ipsTag' title="Find other content tagged with 'Work Journal'" rel="tag" data-tag-label="Work Journal"><span>Work Journal</span></a> </li> </ul> </span> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732244520" data-indexclass="IPS\blog\Entry" data-indexid="414"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Blog Entry"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/" data-linktype="link" data-searchable> The SWIPES Email (Friday November 22nd, 2024)</a> </span> <ul class='ipsTags ipsTags_inline ipsList_inline ipsResponsive_hidePhone ipsGap:1 ipsGap_row:0'> <li > <a href="https://copywritingcourse.com/tags/swipes/" class='ipsTag' title="Find other content tagged with 'swipes'" rel="tag" data-tag-label="swipes"><span>swipes</span></a> </li> </ul> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/blogs/414-the-swipes-email-friday-november-22nd-2024/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-22T03:02:00Z' title='11/21/2024 10:02 PM' data-short='2 dy'>Thursday at 10:02 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted a blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732229152" data-indexclass="IPS\wins\Win" data-indexid="4380"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Wins"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class=""> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/wins/?id=4380" data-linktype="link" data-searchable> I've appreciated reading your cheery emails. Already, you feel like a friend. Rebecca </a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/wins/?id=4380" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T22:45:52Z' title='11/21/2024 05:45 PM' data-short='2 dy'>Thursday at 05:45 PM</time></a> </li> </ul> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732228629" data-indexclass="IPS\calendar\Event" data-indexid="401"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType " data-ipstooltip title="Event"><i class="fa fa-calendar"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <div class="ipsPhotoPanel ipsPhotoPanel_small"> <time datetime='2024-11-28 00:00:00' class='ipsCalendarDate ipsCalendarDate_small ipsPos_left'> <span class='ipsCalendarDate_month' data-controller="core.global.core.datetime" data-time="2024-11-28T00:00:00-05:00" data-format="%h" >Nov</span> <span class='ipsCalendarDate_date' data-controller="core.global.core.datetime" data-time="2024-11-28T00:00:00-05:00" data-format="%d">28</span> </time> <div> <h2 class="ipsType_reset ipsContained_container ipsStreamItem_title ipsType_break ipsStreamItem_titleSmall"> <span><a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/?do=getNewComment" title="Go to first unread post" data-linktype="star" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a></span> <span class="ipsContained ipsType_break"><a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/" data-linktype="link" data-searchable> **No Office Hours - Thanksgiving Holiday</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a href="https://copywritingcourse.com/events/event/401-no-office-hours-thanksgiving-holiday/" class="ipsType_blendLinks" rel="nofollow"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T22:37:09Z' title='11/21/2024 05:37 PM' data-short='2 dy'>Thursday at 05:37 PM</time></a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/2-copywriting-course/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> posted an event in <a href="https://copywritingcourse.com/events/1-office-hours/">Office Hours</a> </p> </div> </div> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732219371" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9921"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" data-linktype="link" data-searchable> Home Studio/Guest Bedroom Walkthrough</a> </span> </h2> <ul class="ipsList_inline ipsStreamItem_stats ipsType_light ipsType_blendLinks"> <li> <a rel="nofollow" href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" class="ipsType_blendLinks"><i class="fa fa-clock-o"></i> <time datetime='2024-11-21T20:02:51Z' title='11/21/2024 03:02 PM' data-short='2 dy'>Thursday at 03:02 PM</time></a> </li> <li> <a href="https://copywritingcourse.com/blogs/323-home-studioguest-bedroom-walkthrough/?do=findComment&comment=9921" class="ipsType_blendLinks"> <i class="fa fa-comment"></i> 31 </a> </li> </ul> <p class="ipsStreamItem_status ipsType_reset ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/">Copywriting Course Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732214470" data-indexclass="IPS\calendar\Event\Comment" data-indexid="446"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Event Comment"><i class="fa fa-calendar"></i></span> <a href="https://copywritingcourse.com/profile/2-copywriting-course/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Copywriting Course's profile"> <img src='//media.invisioncic.com/v328378/monthly_2024_10/image.thumb.png.4e14bf10d2b03a297901d276308046fc.png' alt='Copywriting Course' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <div class="ipsPhotoPanel ipsPhotoPanel_small"> <time datetime='2024-11-21 00:00:00' class='ipsCalendarDate ipsCalendarDate_small ipsPos_left'> <span class='ipsCalendarDate_month'>Nov</span> <span class='ipsCalendarDate_date'>21</span> </time> <div> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/events/event/393-office-hours-11-21-2024/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break 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data-ipsHover-target='https://copywritingcourse.com/profile/2-copywriting-course/?do=hovercard' title="Go to Copywriting Course's profile" class="ipsType_break">Copywriting Course</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s event in <a href="https://copywritingcourse.com/events/1-office-hours/">Office Hours</a> </p> </div> </div> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732205561" data-indexclass="IPS\blog\Entry\Comment" data-indexid="9850"> <div class="ipsStreamItem_container ipsClearfix"> <div class="ipsStreamItem_header ipsPhotoPanel ipsPhotoPanel_mini"> <span class="ipsStreamItem_contentType" data-ipstooltip title="Blog Comment"><i class="fa fa-file-text"></i></span> <a href="https://copywritingcourse.com/profile/1670-colin-cartwright/" rel="nofollow" data-ipsHover data-ipsHover-target="https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard" class="ipsUserPhoto ipsUserPhoto_tiny" title="Go to Colin Cartwright's profile"> <img src='//media.invisioncic.com/v328378/monthly_2021_12/992345aa.thumb.png.08fef2adea11ac510c604732d0d4b2d6.png' alt='Colin Cartwright' loading="lazy"> </a> <div class="ipsStreamItem_unread"> <h2 class="ipsType_reset ipsStreamItem_title ipsContained_container ipsStreamItem_titleSmall"> <span> <a href="https://copywritingcourse.com/blogs/290-how-to-do-seo-research-for-a-blog-using-free-apps-chatgpt-and-paid-apps/?do=getNewComment" data-linktype="star" title="Go to first unread post" data-ipstooltip> <span class="ipsItemStatus "><i class="fa fa-circle"></i></span> </a> </span> <span class="ipsType_break ipsContained"> <a 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ipsType_blendLinks "> <a href='https://copywritingcourse.com/profile/1670-colin-cartwright/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1670-colin-cartwright/?do=hovercard' title="Go to Colin Cartwright's profile" class="ipsType_break">Colin Cartwright</a> commented on <a href='https://copywritingcourse.com/profile/1-neville/' rel="nofollow" data-ipsHover data-ipsHover-width="370" data-ipsHover-target='https://copywritingcourse.com/profile/1-neville/?do=hovercard' title="Go to Neville's profile" class="ipsType_break">Neville</a>'s blog entry in <a href="https://copywritingcourse.com/blogs/blog/seo-blog-22/">SEO's SEO Blog</a> </p> </div> </div> </div> </li> <li class="ipsStreamItem ipsStreamItem_contentBlock ipsStreamItem_condensed ipsAreaBackground_reset ipsPad " data-role="activityItem" data-timestamp="1732203854" data-indexclass="IPSorums\Topic\Post" data-indexid="61594"> <div class="ipsStreamItem_container 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Companies Doing Copywriting Right </li> </ul> </nav> <article class="blogErasedBackground ipsResponsive_pull ipsType_break"> <header class="ipsPadding_horizontal ipsPadding_top cBlogEntry_header"> <div> <div class="ipsFlex ipsFlex-ai:center ipsFlex-fw:wrap ipsGap:4 ipsType_center"> <div class="ipsFlex-flex:11"> <h1 class="ipsType_pageTitle ipsType_largeTitle ipsContained_container"> <span class="ipsType_break ipsContained"> Copywriting Examples and Case Studies: Companies Doing Copywriting Right </span> </h1> </div> </div> </div> <ul class="cBlog_grid_item__header-stats"> <li> <span class='ipsUserPhoto ipsUserPhoto_tiny '> <img src='//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png' alt='Neville' loading="lazy"> </span> </li> <li><a href="https://copywritingcourse.com/profile/1-neville/">Neville</a></li> <li><time datetime='2022-08-01T20:06:04Z' title='08/01/2022 08:06 PM' data-short='2 yr'>August 1, 2022</time></li> <li> <a href="https://copywritingcourse.com/blogs/46-copywriting-examples/#comments" title="View comments">💬 3</a> </li> </ul> </header> <section class="ipsPadding_horizontal ipsPadding_bottom ipsType_normal"> <div class="ipsType_richText ipsType_break ipsContained"> <div data-controller="core.front.core.lightboxedImages"> <div class='listicle_intro'><span><strong> Copywriting i</strong>s often the fastest way to get the most results for the least amount of effort.<br> <br> Simply changing the copy on a product can completely change the outcome! </p> <p> <img alt="least-effort-maximum-results.png" class="ipsImage ipsImage_thumbnailed" data-extension="core_Attachment" data-fileid="9476" data-ratio="72.65" data-unique="key9vs50m" style="height: auto;" width="574" data-src="//ips-cic-filestore.s3.amazonaws.com/v328378/pages_media/5_least-effort-maximum-results.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Great copywriting is the underlying tool that can transform bad marketing into good marketing, so let's jump into some examples of good copywriting across several different industries: </p> <div> <div class="lang-yellow-box"> <p></span> <div class='el_listicleJumpLinksWrapper'> <h4>Quick Jump</h4> <ol class='el_jumpLinks'> <li> <a href="#1" title='listicle_jump_title'> #1.) The Best Way to Support Your Customer </a> </li> <li> <a href="#2" title='listicle_jump_title'> #2.) Accept customer data from anywhere in the universe. </a> </li> <li> <a href="#3" title='listicle_jump_title'> #3.) Engage your customers, everywhere. From one place. </a> </li> <li> <a href="#4" title='listicle_jump_title'> #4.) Shift design to a new dimension </a> </li> <li> <a href="#5" title='listicle_jump_title'> #5.) One work platform with endless possibilities </a> </li> <li> <a href="#6" title='listicle_jump_title'> #6.) Software Differently </a> </li> <li> <a href="#7" title='listicle_jump_title'> #7.) Note taking on a whole new level </a> </li> <li> <a href="#8" title='listicle_jump_title'> #8.) Everything you need for your website </a> </li> <li> <a href="#9" title='listicle_jump_title'> #9.) Headline of Rolls Royce Ad </a> </li> <li> <a href="#10" title='listicle_jump_title'> #10.) Classic Car Ads (“Ogilvy Layout”) </a> </li> <li> <a href="#11" title='listicle_jump_title'> #11.) Making "Warning Labels" Easier With Bullet Points: </a> </li> <li> <a href="#12" title='listicle_jump_title'> #12.) 1953 Revere Ware Ad </a> </li> <li> <a href="#13" title='listicle_jump_title'> #13.) Removing "Excess Words" For Easier Reading </a> </li> <li> <a href="#14" title='listicle_jump_title'> #14.) AirSign Social Media Campaign </a> </li> <li> <a href="#15" title='listicle_jump_title'> #15.) "Bullet-ize" Anything That Can Fit Into A List: </a> </li> <li> <a href="#16" title='listicle_jump_title'> #16.) How To Create Advertising That Sells by David Ogilvy </a> </li> <li> <a href="#17" title='listicle_jump_title'> #17.) Kernest email </a> </li> <li> <a href="#18" title='listicle_jump_title'> #18.) TheHustle Boss Email </a> </li> <li> <a href="#19" title='listicle_jump_title'> #19.) Bose Black Friday Email </a> </li> <li> <a href="#20" title='listicle_jump_title'> #20.) MixPanel Account Upgrade </a> </li> <li> <a href="#21" title='listicle_jump_title'> #21.) AIDA Formula for email </a> </li> <li> <a href="#22" title='listicle_jump_title'> #22.) Weekly Newsletter Example </a> </li> <li> <a href="#23" title='listicle_jump_title'> #23.) Daily Newsletter Example </a> </li> <li> <a href="#24" title='listicle_jump_title'> #24.) Website Copywriting Improvement: </a> </li> <li> <a href="#25" title='listicle_jump_title'> #25.) B2B Sales Email Improvements: </a> </li> <li> <a href="#26" title='listicle_jump_title'> #26.) Brick-n-Mortar Store Street Sign Advertising: </a> </li> <li> <a href="#27" title='listicle_jump_title'> #27.) Long-form Website Copy Example: </a> </li> <li> <a href="#28" title='listicle_jump_title'> #28.) Service Business Copywriting Example: </a> </li> <li> <a href="#29" title='listicle_jump_title'> #29.) The Hustle Funny "Four Loko" Giveaway (Email): </a> </li> <li> <a href="#30" title='listicle_jump_title'> #30.) The Hustle Funny "Four Loko" Giveaway (Email): </a> </li> <li> <a href="#31" title='listicle_jump_title'> #31.) Ramit Sethi’s Survey Request (Email): </a> </li> <li> <a href="#32" title='listicle_jump_title'> #32.) BarkBox’s “How this works” section </a> </li> <li> <a href="#33" title='listicle_jump_title'> #33.) Ecommerce Stores email marketing </a> </li> <li> <a href="#34" title='listicle_jump_title'> #34.) Noom’s Pricing Page </a> </li> <li> <a href="#35" title='listicle_jump_title'> #35.) The Glute Guy’s Diet Chart </a> </li> <li> <a href="#36" title='listicle_jump_title'> #36.) Dom, Domino’s Chatbot </a> </li> <li> <a href="#37" title='listicle_jump_title'> #37.) Swet Tailor’s Facebook Ad (with Callouts) </a> </li> <li> <a href="#38" title='listicle_jump_title'> #38.) The 4 Hour Chef Sales Page </a> </li> <li> <a href="#39" title='listicle_jump_title'> #39.) Tuft and Needle Sales Page (12 Reasons Why…) </a> </li> <li> <a href="#40" title='listicle_jump_title'> #40.) Apartment Follow Up Email </a> </li> </ol> </div> </div> <p> </p> </div> </div> <div id="1" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#1.) The Best Way to Support Your Customer</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/support-your-customer.png.6a048046244fcc89b4338778fc4cc7c7.png' loading="lazy" alt="image for step 1" style=' border:3px solid black;'> </div> <p> <strong>Before: </strong>The Best Way to Support Your Customer<br> This could mean anything at any stage of a customer engagement. </p> <p> <strong>After: </strong>Automate Your Customer Service<br> It clearly states that this is an automation tool. Also, customer service is more specific than “support your customer”. </p> </div> </div> <div id="2" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#2.) Accept customer data from anywhere in the universe.</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/Accept-your-customer.png.a08be5141b589e191f6eb5e61479be54.png' loading="lazy" alt="image for step 2" style=' border:3px solid black;'> </div> <p> <strong>Before: </strong>“Accept customer data anywhere in the universe. It’s clever, but isn’t the main benefit. </p> <p> <strong>After:</strong> Import customer data mistake-free, in one click. We deleted the line about the universe and replaced it with a more specific benefit (“mistake-free”). This just makes it easier to understand, and also adds more benefits into that one sentence. </p> </div> </div> <div id="3" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#3.) Engage your customers, everywhere. From one place.</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/engage-with-customer.png.bc7e8523279368d19ae82b0cab0c2b34.png' loading="lazy" alt="image for step 3" style=' border:3px solid black;'> </div> <p> <strong>Before: </strong>“Engage your customers, everywhere. From one place”. It’s not clear what an “engagement” is. “Everywhere” is too broad, and it’s not clear what their “from one place” looks like. </p> <p> <strong>After:</strong> “Analyze all your messaging channels in one dashboard”. We rewrote it to focus on one clear benefit (analyze all your messaging) and one clear feature (one dashboard). </p> </div> </div> <div id="4" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#4.) Shift design to a new dimension</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/shift-design-headline.png.7eb875df9e8186c00e77b88724af5721.png' loading="lazy" alt="image for step 4" style=' border:3px solid black;'> </div> <p> <strong>Before:</strong> “Shift design” and “new dimension” were quite confusing. </p> <p> <strong>After: </strong>We showed a real-world use to describe the software.<br> </p> </div> </div> <div id="5" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#5.) One work platform with endless possibilities</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/one-work-platform.png.da5a75518a49f2436b2c5f112638edf3.png' loading="lazy" alt="image for step 5" style=' border:3px solid black;'> </div> <p> <strong>Before: </strong>“Endless possibilities” didn’t describe anything, and those words didn’t earn their pixels to be on the page. </p> <p> <br> <strong>After: </strong>We used a more specific benefit (“collaborate with your team”) and even threw in “no-code” for a strong sentence that describes the product. </p> </div> </div> <div id="6" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#6.) Software Differently</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/software-differntly.png.07ef197d00da1834edb3338dca0750af.png' loading="lazy" alt="image for step 6" style=' border:3px solid black;'> </div> <p> <strong>Before:</strong> “Software boldly/differently/joyfully” wasn’t very clear. </p> <p> <br> <strong>After: </strong>We described the product in one sentence so a new visitor can quickly understand what the company does. </p> </div> </div> <div id="7" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#7.) Note taking on a whole new level</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/note-taking.png.9c23cb465b29369ff340f524ff946bc8.png' loading="lazy" alt="image for step 7" style=' border:3px solid black;'> </div> <p> <strong>Before:</strong> The phrase “a whole new level” was vague about what it’s talking about. </p> <p> <strong>After: </strong>We showed the main benefit of “Keep your notes organized” front and center. </p> </div> </div> <div id="8" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#8.) Everything you need for your website</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/everything-you-need-for-your-website.png.a5dc79779e579dccea7d282ee213c489.png' loading="lazy" alt="image for step 8" style=' border:3px solid black;'> </div> <p> <strong>Before:</strong> “Everything you need” is very vague. What does that really mean? </p> <p> <strong>After:</strong> We wrote that you can “design and publish” your website, and even do it with no code. That small change really helps. </p> </div> </div> <div id="9" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#9.) Headline of Rolls Royce Ad</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/ogilvy-rolls-royce-ad.jpg.fcc32e6549e42187ee3299955d063abf.jpg' loading="lazy" alt="image for step 9" style=' border:3px solid black;'> </div> <p> This ad shows a cool car plus the headline: </p> <p> <strong>“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.”</strong> </p> <p> It’s powerful, letting the eye naturally flow from image to headline to copy. </p> <p> It’s the basis of most digital content (like blog posts). </p> <p> It laid the groundwork for digital ads (most Facebook Ads have a similar structure). </p> </div> </div> <div id="10" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#10.) Classic Car Ads (“Ogilvy Layout”)</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/olgivy-think-small-car-ad.png.6889fc3480a7edfe914e5f98dcdfcf50.png' loading="lazy" alt="image for step 10" style=' border:3px solid black;'> </div> <p> VW’s “Think Small” campaign was built by Julian Koenig and Helmut Krone, but it follows a familiar format often used by David Ogilvy (including on the Rolls Royce ad above): </p> <p> <img alt="ad-breakdown.png" class="ipsImage ipsImage_thumbnailed" data-fileid="11782" data-ratio="16.41" data-unique="v17xh7rxe" style="height: auto;" width="1024" data-src="https://copywritingcourse.com/uploads/monthly_2022_08/ad-breakdown.png.447e9cb5e485b3534d7e31536b5d8ad0.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> Krone even referred to this format as the “Ogilvy layout”. </p> <p> <u><strong>What Was Great About It:</strong></u> </p> <ol> <li> It’s powerful, letting the eye naturally flow from image to headline to copy. </li> <li> It’s the basis of most digital content (like blog posts). </li> <li> It laid the groundwork for digital ads (most Facebook Ads have a similar structure). </li> </ol> </div> </div> <div id="11" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#11.) Making "Warning Labels" Easier With Bullet Points:</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/copywriting-example-warning-labels.png.0d616f62c7f56f80fed63b78158c3443.png' loading="lazy" alt="image for step 11" style=' border:3px solid black;'> </div> <p> Sometimes good copywriting can be life-saving, like in this example where complex instructions become easy through bullet points. </p> <p> <strong>What Was Changed:</strong> </p> <p> <strong>1.)</strong> The instructions were divided up by "<strong>Children</strong>" and "<strong>Adults</strong>" so people don't confuse them. </p> <p> <strong>2.)</strong> The instructions were put into bullet points for easy understanding of the effects of drinking lead. These small changes drastically increased the readability! </p> </div> </div> <div id="12" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#12.) 1953 Revere Ware Ad</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/revere-ware-ad-cooking.jpg.36e679a147c8d25030e6ce6cbcdfa430.jpg' loading="lazy" alt="image for step 12" style=' border:3px solid black;'> </div> <p> This is a simple and effective print ad showcasing the entire lineup of a cookware brand, and it gives an image and quick description of each product. </p> </div> </div> <div id="13" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#13.) Removing "Excess Words" For Easier Reading</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/copywriting-example-removing-excess-words.png.e4c867240bc10e64d5f5fee9ee269315.png' loading="lazy" alt="image for step 13" style=' border:3px solid black;'> </div> <p> A critical issue in many pieces of writing is lots of extra words than don't need to be in the copy! </p> <p> Unless the copy is <strong>mission critical</strong>, you can often ditch it: </p> <p> <strong>What Was Changed:</strong><br> You can notice the "Before" text is almost completely unnecessary. 70% of that text could simply be removed to convey a simple message, and then if more details are needed people can click the link. </p> </div> </div> <div id="14" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#14.) AirSign Social Media Campaign</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/Airsign-ad.jpg.e79bd92c19b16fd516046049596f7892.jpg' loading="lazy" alt="image for step 14" style=' border:3px solid black;'> </div> <p> <a href="https://swipefile.com/1953-revere-ware-cooking-tools-ad/" rel="external nofollow">SwipeFile.com</a> </p> <p> It’s kind of weird and grabbing </p> </div> </div> <div id="15" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#15.) "Bullet-ize" Anything That Can Fit Into A List:</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/copywriting-bullet-point-example.png.c6c211a8a1d0556b5893c2838c7feba9.png' loading="lazy" alt="image for step 15" style=' border:3px solid black;'> </div> <p> Whenever you can, spare people lots of reading by simply "Bullet-izing" items: </p> <p> <strong>What Was Changed:</strong><br> A big (and boring) block of copy was trimmed down to an intro sentence, and then list items were put into a bullet list. This makes comprehension MUCH higher, and takes LESS work on our part asa copywriter! </p> </div> </div> <div id="16" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#16.) How To Create Advertising That Sells by David Ogilvy</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/og_ad.jpg.a915d3a46ab91e7b0408527528cf807a.jpg' loading="lazy" alt="image for step 16" style=' border:3px solid black;'> </div> <p> <a href="https://swipefile.com/how-to-create-advertising-that-sells-by-david-ogilvy/" rel="external nofollow">SwipeFile.com</a> </p> <p> This was an advertising campaign written by David Ogilvy for his agency where they just gave out all their secret sauce. </p> <p> Because this was such a “juicy” piece of content, people would clip it out of magazines and save it. </p> <p> Ironically “giving away” all their secrets brought in $1.8billion worth of business (in 1960’s money) <span class="ipsEmoji">😬</span> </p> </div> </div> <div id="17" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#17.) Kernest email</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/App-Sumo-Email.png.dc9416d8fa0bc7ee9846fd65b0b6f2d8.png' loading="lazy" alt="image for step 17" style=' border:3px solid black;'> </div> <p> <a href="https://appsumo.com/" rel="external nofollow">AppSumo.com</a> </p> <p> This was the first email I wrote to the AppSumo email list, and it was the first email to break $10k in profit. </p> </div> </div> <div id="18" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#18.) TheHustle Boss Email</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/Hustlecon-email.png.4546173439aafe7c2be01e5a8353a5a9.png' loading="lazy" alt="image for step 18" style=' border:3px solid black;'> </div> <p> <a href="https://thehustle.com/" rel="external nofollow">TheHustle.com</a> </p> <p> “Hands down the easiest way to get a free ticket to Hustle Con” </p> <p> …is how this page starts. </p> <p> It then gives a user an email template to mail their boss asking for time off and a few hundred bucks to attend the conference. </p> <p> Worked so well! </p> </div> </div> <div id="19" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#19.) Bose Black Friday Email</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/save-up-to-50-on-speakers-and-headphones-black-friday-is-here.png.e3d0bf0810661c023f00ac7be2212907.png' loading="lazy" alt="image for step 19" style=' border:3px solid black;'> </div> <p> <a href="https://swipefile.com/bose-black-friday-email-has-the-perfect-formula-to-make-sales/" rel="external nofollow">SwipeFile.com</a> </p> <p> This is an example of an email where the product images are more showcased than the copy. </p> <p> If you have a product to SHOW, you don’t need to describe it a ton. </p> </div> </div> <div id="20" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#20.) MixPanel Account Upgrade</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/Upgrade-email-copy.png.989b8145557a179cd51c7ec5369b73c6.png' loading="lazy" alt="image for step 20" style=' border:3px solid black;'> </div> <p> <a href="https://swipefile.com/account-upgrade-email-transforms-into-sponsorship-offer/" rel="external nofollow">SwipeFile.com</a> </p> <p> This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade. </p> <p> They obviously need more space. If they don’t want to pay, the solution is to let MixPanel advertise on there website. </p> </div> </div> <div id="21" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#21.) AIDA Formula for email</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/AIDA-formula.png.7fec708ab6ba35545483bbec79ad9a39.png' loading="lazy" alt="image for step 21" style=' border:3px solid black;'> </div> <p> This is the classic AIDA formula designed to get someone from catching their interest, making them read all the way through, and then take an action. </p> </div> </div> <div id="22" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#22.) Weekly Newsletter Example</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/swipe-file-newsletter.png.176e1173f456cc47a4d7778c7a1a09ce.png' loading="lazy" alt="image for step 22" style=' border:3px solid black;'> </div> <p> This is an email called <strong>“The STUPID Email”</strong> by me! </p> <p> If you’re a semi-regular poster on social media, you can make a “Templated Newsletter” like this. </p> <p> STUPID stands for: </p> <p> • Swipe<br> • Thought<br> • Uplifting<br> • Picture<br> • Interesting<br> • Drawing </p> <p> You can learn more about how to create a weekly newsletter here: </p> <p> <a href="https://copywritingcourse.com/blogs/20-how-to-build-a-weekly-newsletter/" ipsnoembed="true" rel="">https://copywritingcourse.com/blogs/20-how-to-build-a-weekly-newsletter/</a> </p> <p> </p> </div> </div> <div id="23" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#23.) Daily Newsletter Example</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/daily-newsletter-TheHustle.png.3ac9b6fe90217416c719b739206a7551.png' loading="lazy" alt="image for step 23" style=' border:3px solid black;'> </div> <p> <span style="background-color:#ffffff; color:#353c41; font-size:18px; text-align:start">This is a daily newsletter than goes out from TheHustle. </span> </p> <p> </p> </div> </div> <div id="24" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#24.) Website Copywriting Improvement:</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/datastories-example.png.bc47eac1e7e5698d32ee9881fa2530bc.png' loading="lazy" alt="image for step 24" style=' border:3px solid black;'> </div> <p> <a href="https://blog.datastories.com/blog/reddit-front-page" rel="external nofollow">DataStories.com</a> </p> <p> They are a hardcore data analytics company run by engineers, which is great. However the original case studies were coming off <strong>very dry and unappealing</strong>. Too much technical data and no simplification of it caused this. </p> <p> <u><strong>The basic principle DataStories changed:</strong></u><br> People prefer something that's enjoyable and easy to read. Even if it's super technical information, you can break it up to be nice and digestible. On the internet you can use text, images, video, interactive graphs.....so use them if they help convey information better! </p> </div> </div> <div id="25" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#25.) B2B Sales Email Improvements:</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/yelp-outreach.png.9d2a135240cedb1e60a3b9551156f18d.png' loading="lazy" alt="image for step 25" style=' border:3px solid black;'> </div> <p> <a href="https://copywritingcourse.com/b2b-email-marketing-tips-from-yelp" rel="">Yelp Business Outreach Emails</a> </p> <p> <u><strong>The basic principle these Yelp emails changed:</strong></u><br> You know what people hate? Someone just trying to sell them something out of the blue. You know what people love? When you send them legitimate ways to increase their business. The new Yelp emails sounded way more personal, AND offered way more great information for the business owner. A double-win. </p> </div> </div> <div id="26" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#26.) Brick-n-Mortar Store Street Sign Advertising:</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/shoe-example.png.a512c4f77cbe3cd2943825c09e9e0206.png' loading="lazy" alt="image for step 26" style=' border:3px solid black;'> </div> <p> <a href="http://www.austinshoehospital.com/" rel="external nofollow">Austin Shoe Hospital</a> </p> <p> <u><strong>The basic principle these street signs changed:</strong></u><br> Not everyone knows what a shoe hospital does, or all the services they perform. So why not just tell people......better yet, why not just SHOW them? In a small amount of space, these signs educate potential customers they could have these services done to their shoes. </p> <p> <a href="https://copywritingcourse.com/street-advertising-experiment/" rel="">See this full Street Advertising Case Study ➞</a> </p> </div> </div> <div id="27" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#27.) Long-form Website Copy Example:</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/appsumo-copywriting-example.png.9813cf43405ea08f419ac479f8e4d4d8.png' loading="lazy" alt="image for step 27" style=' border:3px solid black;'> </div> <p> <a href="https://www.appsumo.com/" rel="external nofollow">AppSumo</a> </p> <p> <u><strong>The basic principle AppSumo changed:</strong></u><br> A certain amount of people will know exactly what a piece of software does, and buy it on the spot. However a HUGE amount of people probably don't know what it does, and would like to know how it could help them. In this case, long-form copy that went into reasonable-depth of how to use the product drastically helped. </p> <p> </p> </div> </div> <div id="28" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#28.) Service Business Copywriting Example:</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/powerwashing-examples.png.081eb74fe61fd94b6b967eb6d69a3033.png' loading="lazy" alt="image for step 28" style=' border:3px solid black;'> </div> <p> <a href="https://copywritingcourse.com/powerwashing-flyers-copywriting-case-study/" rel="">Powerwashing Business Flyers</a> </p> <p> <u><strong>The basic principle these powerwashing flyers changed:</strong></u><br> These flyers broke out of the generic-looking and non-informative marketing box. They look and sound very personal, and offer an irresistible deal! </p> <p> <a href="https://copywritingcourse.com/powerwashing-flyers-copywriting-case-study/" rel="">See this full Powerwashing Flyers Case Study ➞</a> </p> </div> </div> <div id="29" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#29.) The Hustle Funny "Four Loko" Giveaway (Email):</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/the-hustle-four-loko-giveaway-email.jpg.c9fd482ad6cd715fec3affedc90ec3d2.jpg' loading="lazy" alt="image for step 29" style=' border:3px solid black;'> </div> <p> A free giveaway is mildly exciting, so why not spice up your promotion with a little humor? The Hustle did a great job of this with this giveaway over email: </p> <p> <u><strong>What Was Great About It:</strong></u> </p> <p> <strong>1.)</strong> A fun intro to the email gets people hooked. </p> <p> <strong>2.)</strong> Super clear numbers show how many people you need to refer for each corresponding prize. These small touches made this a very successful email! Full email. </p> </div> </div> <div id="30" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#30.) The Hustle Funny "Four Loko" Giveaway (Email):</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/amazon-alexa-adwords-ad.png.7be45a8e4180bd234ec0255490be7b9a.png' loading="lazy" alt="image for step 30" style=' border:3px solid black;'> </div> <p> Who says great copywriting needs to be long and complex? These insanely simple Amazon Alexa ads did everything they needed to, with less than 10 words total: </p> <p> <strong>Smaller Square Version of ad:</strong> </p> <p> <img alt="alexa-ad-square.png" class="ipsImage ipsImage_thumbnailed" data-fileid="11786" data-ratio="85.33" data-unique="rpgwebu7f" style="width: 300px; height: auto;" width="608" data-src="https://copywritingcourse.com/uploads/monthly_2022_08/alexa-ad-square.png.13cb2580bd96d5148db04cae5f03420d.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> <u><strong>What Was Great About These:</strong></u><br> <strong>1.) </strong>These ads actually EDUCATE people that you can do such things as turn on a fan through Alexa. Many people may not know that's possible, so this gets them interested enough to click. </p> <p> <strong>2.)</strong> They are so brief and explanatory with few words and simple image, they don't need much else. Great copywriting is about transmitting information from one brain to another brain in the most efficient way possible, and these are great examples! </p> <p> These simple ads worked brilliantly! <a href="https://swipefile.com/amazon-alexa-google-adwords-ad/" rel="external nofollow">See original Alexa ads.</a> </p> </div> </div> <div id="31" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#31.) Ramit Sethi’s Survey Request (Email):</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/ramit-sethi-email-survey.png.18cad6f2ba461ab071ede3f41e95761d.png' loading="lazy" alt="image for step 31" style=' border:3px solid black;'> </div> <p> <u><strong>What Was Great About It:</strong></u> </p> <ol> <li> It’s relevant (it was delivered a week after the sale) </li> <li> It’s short, direct, and polite. </li> <li> It tells you how much time it’ll take (1-2 minutes). </li> </ol> <p> All that makes it easy to say “yes”. </p> </div> </div> <div id="32" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#32.) BarkBox’s “How this works” section</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/how-barkbox-works.png.b01b1d1eeb3b44c5d065e49c3023345c.png' loading="lazy" alt="image for step 32" style=' border:3px solid black;'> </div> <p> <a href="https://www.barkbox.com/" rel="external nofollow">BarkBox</a> offers subscription boxes for your pet dog. Their homepage lays out exactly how to order, what pricing is like, and what to expect. </p> <p> <u><strong>What Was Great About It:</strong></u> </p> <ol> <li> The images make the section eye-catching, engaging, and fun. </li> <li> The copy tells you everything you need to know (price, schedule, what to expect). </li> <li> It’s simple and leads to an easy CTA. </li> </ol> </div> </div> <div id="33" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#33.) Ecommerce Stores email marketing</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/kk-copy-examples-bucketfeet-pop-up.png.12b28f45a7f805676dbfade3acf55d43.png' loading="lazy" alt="image for step 33" style=' border:3px solid black;'> </div> <p> <a href="https://www.meundies.com/" rel="external nofollow">MeUndies</a> and <a href="https://www.bucketfeet.com/" rel="external nofollow">Bucketfeet</a> are two ecommerce stores with a heavy emphasis on email marketing. They put their email opt-ins front-and-center with a pop-up and a 15% discount for new buyers. </p> <p> <strong>What Was Great About It:</strong> </p> <ol> <li> They’re direct and not gimmicky. It’s really easy to give them your email. </li> <li> If you don’t want to opt in, it’s just as easy to say No. </li> </ol> </div> </div> <div id="34" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#34.) Noom’s Pricing Page</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/nooms-pricing-page.png.522600492bf96d30c1bf0cdf8020f25a.png' loading="lazy" alt="image for step 34" style=' border:3px solid black;'> </div> <p> <a href="https://www.noom.com/" rel="external nofollow">Noom</a> is a weight loss app with personalized coaching programs. They offer a discounted trial for users to get their feet wet - but they don’t just name a price, they get you to select one of four price options. </p> <p> <u><strong>What Was Great About It:</strong></u> </p> <ol> <li> They push you towards a $10 selection by calling it their “most popular choice” and highlighting it with an orange box. </li> <li> They claim your trial costs them $18 - a price anchor that makes all the options look like great deals. </li> </ol> </div> </div> <div id="35" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#35.) The Glute Guy’s Diet Chart</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/copy-examples-diet-chart.png.7c3c3701f44ce474cc5df9291a13e8b7.png' loading="lazy" alt="image for step 35" style=' border:3px solid black;'> </div> <p> <u><strong>What Was Great About It:</strong></u> </p> <ol> <li> It breaks down a complicated question (What diet should I choose??) into a simple point (“just create a caloric deficit”). </li> <li> It’s easy to remember and share. </li> <li> It’s well-organized. </li> </ol> </div> </div> <div id="36" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#36.) Dom, Domino’s Chatbot</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/copy-examples-chatbot-dom-1024x901.png.f95c4a871de84426fb5b3dd18c93b159.png' loading="lazy" alt="image for step 36" style=' border:3px solid black;'> </div> <p> Domino’s Pizza is the leading pizza chain in North America, thanks in large part to its online tools. Their chatbot is their latest addition, and it’s one of the best bots out there. </p> <p> <strong>What Was Great About It:</strong> </p> <ol> <li> It’s clear and efficient </li> <li> It remembers your recent orders </li> <li> It speeds up the ordering process (this order took less than 30 seconds) </li> </ol> </div> </div> <div id="37" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#37.) Swet Tailor’s Facebook Ad (with Callouts)</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/swet-tailor-callouts.png.d6bc173a24188eae5fcc7ecaa2fa0d91.png' loading="lazy" alt="image for step 37" style=' border:3px solid black;'> </div> <p> Instead of writing a complicated ad trying to describe something, Swet Tailor used a basic (but attractive) image with callouts highlighting the selling points of these pants. </p> <p> <u><strong>What Was Great About It:</strong></u> </p> <ol> <li> It’s easy to read. </li> <li> The photo is simple and highlights the pants effectively. </li> <li> It’s funny. </li> </ol> </div> </div> <div id="38" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#38.) The 4 Hour Chef Sales Page</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/tim-ferriss-chef-copy.jpg.dcdcce7c7d9e3ab327b0274475b191bb.jpg' loading="lazy" alt="image for step 38" style=' border:3px solid black;'> </div> <p> Tim Ferriss’ is known for taking complex ideas and breaking them down into simple, tactical steps - which is exactly how he designed the sales page for his book, <a href="https://fourhourchef.com/?ref=landingfolio" rel="external nofollow">The 4 Hour Chef</a>. </p> <p> <u><strong>What Was Great About It:</strong></u> </p> <ol> <li> Highly relevant benefits laid out like pages of a book. </li> <li> Explainer images that do just enough to get you curious </li> <li> A 5-step “journey” that outlines a reasonable path to Ferriss’ big promises. </li> </ol> </div> </div> <div id="39" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#39.) Tuft and Needle Sales Page (12 Reasons Why…)</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/tuft-and-needle-review-graph.png.a5831fa72b1d8d1634d8a30da2da5392.png' loading="lazy" alt="image for step 39" style=' border:3px solid black;'> </div> <p> Here’s the full page: <a href="https://www.tuftandneedle.com/lp/12-reasons/" rel="external nofollow">12 Reasons Why You Haven't Bought From Us (Yet)</a> </p> <p> <u><strong>What Was Great About It:</strong></u> </p> <ol> <li> The page deconstructs 12 common objections to buying from Tuft and Needle. </li> <li> It uses clever images to hammer home each point (like the fact that they have 5-10X more reviews than their competitors.) </li> <li> It layers in testimonials and buy buttons throughout the page, without taking away from the sales points. </li> </ol> </div> </div> <div id="40" class='lang-email-box-new ipsMargin_bottom ipsClearfix listicle_step'> <h3 class='ipsType_sectionHead ipsType_veryLarge listicle_step_title' style=''>#40.) Apartment Follow Up Email</h3> <div class='ipsClear'> <div class='ipsPadding_vertical' style=' max-width:550px;'> <img class='ipsImage' src='https://copywritingcourse.com/uploads/monthly_2022_08/apartment-follow-up.png.8b4391ab31a4eed6a91b72416097f962.png' loading="lazy" alt="image for step 40" style=' border:3px solid black;'> </div> <p> Most apartment management companies don’t follow up with potential tenants who come visit their buildings. Vista View is one of the few that does follow up. They send out this gentle reminder to apply (with a small discount on the application fee) a few days after a prospective tenant’s visit. </p> <p> <u><strong>What Was Great About It:</strong></u> </p> <ol> <li> It’s really simple and direct. </li> <li> It’s time-relevant. </li> <li> It’s got attractive pictures of the model apartments </li> </ol> </div> </div> <div class='listicle_outro'><div> <div class="lang-email-box-new"> <p> <span style="font-size:36px;"><strong>More Copywriting Resources & Guides:</strong></span> </p> <ul class="arrowlist"> <li> <a href="https://copywritingcourse.com/what-is-copywriting/" rel="" target="_blank">What Is Copywriting?</a> </li> <li> <a href="https://copywritingcourse.com/how-to-become-a-copywriter/" rel="" target="_blank">How to Become A Copywriter</a> </li> <li> <a href="https://copywritingcourse.com/how-to-create-a-great-tagline/" rel="" target="_blank">Writing A Copywriting Tagline</a> </li> <li> <a href="https://swipefile.com/copywriting/" rel="external nofollow" target="_blank">Copywriting Swipe File (more examples)!</a> </li> <li> <a href="https://copywritingcourse.com/copywriting-courses-books-review/" rel="" target="_blank">Copywriting Courses and Books to learn more.</a> </li> </ul> </div> <p> <img alt="nev-signature-sans-kk.png" class="ipsImage ipsImage_thumbnailed" data-extension="core_Attachment" data-fileid="10458" data-ratio="42.33" data-unique="kat57p1zi" style="width: 300px; height: auto;" width="500" data-src="https://copywritingcourse.com/uploads/monthly_2022_04/nev-signature-sans-kk.png.94b1a182052f8becbb68e9dee57f17a3.png" src="https://copywritingcourse.com/applications/core/interface/js/spacer.png"> </p> <p> </p> <p> </p> <p> </p> <p> </p> </div> </div> </div> </div> </section> <div class="ipsItemControls"> <div data-controller='core.front.core.reaction' class='ipsItemControls_right ipsClearfix '> <div class='ipsReact ipsPos_right'> <div class='ipsReact_blurb ' data-role='reactionBlurb'> </div> </div> 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src='data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%201024%201024%22%20style%3D%22background%3A%23a3c462%22%3E%3Cg%3E%3Ctext%20text-anchor%3D%22middle%22%20dy%3D%22.35em%22%20x%3D%22512%22%20y%3D%22512%22%20fill%3D%22%23ffffff%22%20font-size%3D%22700%22%20font-family%3D%22-apple-system%2C%20BlinkMacSystemFont%2C%20Roboto%2C%20Helvetica%2C%20Arial%2C%20sans-serif%22%3EK%3C%2Ftext%3E%3C%2Fg%3E%3C%2Fsvg%3E' alt='Kathleen Killins' loading="lazy"> </span> <a href="https://copywritingcourse.com/profile/11435-kathleen-killins/badges/" rel="nofollow"> <img src='//media.invisioncic.com/v328378/monthly_2021_06/6_Enthusiast.svg' loading="lazy" alt="Enthusiast" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Enthusiast (6/14)"> </a> </div> </div> <div class="cAuthorPane_content"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_break ipsType_blendLinks ipsFlex ipsFlex-ai:center"> Kathleen Killins </h3> <div class="ipsType_light ipsType_reset"> <a href="https://copywritingcourse.com/blogs/46-copywriting-examples/#findComment-480" rel="nofollow" class="ipsType_blendLinks">Posted <time datetime='2022-06-02T20:42:01Z' title='06/02/2022 08:42 PM' data-short='2 yr'>June 2, 2022</time></a> </div> </div> </div> <aside class="ipsComment_author cAuthorPane ipsColumn ipsColumn_medium ipsResponsive_hidePhone"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_blendLinks ipsType_break"> <strong> Kathleen Killins</strong> </h3> <ul class="cAuthorPane_info ipsList_reset"> <li data-role="photo" class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img 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93 </li> </ul> </li> </ul>  <ul class="cAuthorPane_info ipsList_reset ipsList_inline ipsMargin_top:half"> </ul> </aside> <div class="ipsColumn ipsColumn_fluid ipsMargin:none"> <div id="comment-480_wrap" data-controller="core.front.core.comment" data-commentapp="blog" data-commenttype="blogs" data-commentid="480" data-quotedata="{"userid":11435,"username":"Kathleen Killins","timestamp":1654202521,"contentapp":"blog","contenttype":"blogs","contentid":null,"contentclass":"blog_Entry","contentcommentid":480}" class="ipsComment_content ipsType_medium"> <div class="ipsComment_meta ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:between ipsFlex-fd:row-reverse"> <div class="ipsType_light ipsType_reset ipsType_blendLinks ipsComment_toolWrap"> <div class="ipsResponsive_hidePhone ipsComment_badges"> <ul class="ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1"> </ul> </div> <ul class="ipsList_reset ipsComment_tools"> <li> <a href="#elControls_480_menu" class="ipsComment_ellipsis" id="elControls_480" title="More options..." data-ipsmenu data-ipsmenu-appendto="#comment-480_wrap"><i class="fa fa-ellipsis-h"></i></a> <ul id="elControls_480_menu" class="ipsMenu ipsMenu_narrow ipsHide"> </ul> </li> </ul> </div> <div class="ipsType_reset ipsResponsive_hidePhone"> Posted <time datetime='2022-06-02T20:42:01Z' title='06/02/2022 08:42 PM' data-short='2 yr'>June 2, 2022</time> <span class="ipsResponsive_hidePhone"> </span> </div> </div> <div class="cPost_contentWrap"> <div data-role="commentContent" class="ipsType_normal ipsType_richText ipsPadding_bottom ipsContained" data-controller="core.front.core.lightboxedImages"> <p> This was a great compilation of different types of successful copy (with references). </p> <p> In fact, I tried one of your ideas in a blog post I'm currently writing. The topic of my post is the importance of a daily skincare routine for mature women. </p> <p> In my post I included a table with 3 images with captions that describe key steps for proper skincare. I took the idea from one of your first examples that described Revere Ware. When I start writing the post I'll also include sections using bullet points. </p> <p> The only challenge I found when studying this post was some of the examples were hard to read. I would really love a copy of Ogilvy's post on what makes copy sell. That was pretty difficult to read. But looked jam-packed with great information. </p> <p> Overall, I'm going to bookmark this post as a reference so I'll be able to check it out when I'm writing different kinds of copy for my ecommerce business. </p> <p> Kathleen </p> <p> </p> </div> <div class="ipsItemControls"> <div data-controller='core.front.core.reaction' class='ipsItemControls_right ipsClearfix '> <div class='ipsReact ipsPos_right'> <div class='ipsReact_blurb ' data-role='reactionBlurb'> </div> </div> </div> <ul class="ipsComment_controls ipsClearfix ipsItemControls_left" data-role="commentControls"> <li> </li> <li class="ipsHide" data-role="commentLoading"> <span class="ipsLoading ipsLoading_tiny ipsLoading_noAnim"></span> </li> </ul> </div> </div> </div> </div> </article> <a id="findComment-1201"></a> <a id="comment-1201"></a> <a id="findComment-1201"></a> <a id="comment-1201"></a> <article data-membergroup="4" id="elComment_1201" class="cPost ipsBox ipsResponsive_pull ipsComment ipsComment_parent ipsClearfix 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data-quotedata="{"userid":1,"username":"Neville","timestamp":1659724766,"contentapp":"blog","contenttype":"blogs","contentid":null,"contentclass":"blog_Entry","contentcommentid":1201}" class="ipsComment_content ipsType_medium"> <div class="ipsComment_meta ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:between ipsFlex-fd:row-reverse"> <div class="ipsType_light ipsType_reset ipsType_blendLinks ipsComment_toolWrap"> <div class="ipsResponsive_hidePhone ipsComment_badges"> <ul class="ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1"> <li><strong class="ipsBadge ipsBadge_large ipsComment_authorBadge">Author</strong></li> <li><strong class="ipsBadge ipsBadge_large ipsBadge_highlightedGroup">Administrator</strong></li> </ul> </div> <ul class="ipsList_reset ipsComment_tools"> <li> <a href="#elControls_1201_menu" class="ipsComment_ellipsis" id="elControls_1201" title="More options..." data-ipsmenu data-ipsmenu-appendto="#comment-1201_wrap"><i class="fa fa-ellipsis-h"></i></a> <ul id="elControls_1201_menu" class="ipsMenu ipsMenu_narrow ipsHide"> </ul> </li> </ul> </div> <div class="ipsType_reset ipsResponsive_hidePhone"> Posted <time datetime='2022-08-05T18:39:26Z' title='08/05/2022 06:39 PM' data-short='2 yr'>August 5, 2022</time> <span class="ipsResponsive_hidePhone"> </span> </div> </div> <div class="cPost_contentWrap"> <div data-role="commentContent" class="ipsType_normal ipsType_richText ipsPadding_bottom ipsContained" data-controller="core.front.core.lightboxedImages"> <p> Thank you <a contenteditable="false" data-ipshover="" data-ipshover-target="https://copywritingcourse.com/profile/11435-kathleen-killins/?do=hovercard" data-mentionid="11435" href="https://copywritingcourse.com/profile/11435-kathleen-killins/" rel="">@Kathleen Killins</a>! </p> <p> These examples are awesome for getting ideas for copy. Also checkout <a href="https://swipefile.com/" ipsnoembed="true" rel="external nofollow">https://swipefile.com</a> where I keep my personal swipe file of good marketing <span><span class="ipsEmoji">🙂</span> </span> </p> </div> </div> </div> </div> </article> <a id="findComment-7862"></a> <a id="comment-7862"></a> <a id="findComment-7862"></a> <a id="comment-7862"></a> <article id="elComment_7862" class="cPost ipsBox ipsResponsive_pull ipsComment ipsComment_parent ipsClearfix ipsClear ipsColumns ipsColumns_noSpacing ipsColumns_collapsePhone "> <div class="cAuthorPane_mobile ipsResponsive_showPhone"> <div class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2023_11/IMG-9102.thumb.jpg.5ee1763418827425ca83a009100330f1.jpg' alt='Hinal Shah' loading="lazy"> </span> <a href="https://copywritingcourse.com/profile/12630-hinal-shah/badges/" rel="nofollow"> <img src='//media.invisioncic.com/v328378/monthly_2021_06/7_Collaborator.svg' loading="lazy" alt="Collaborator" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Collaborator (7/14)"> </a> </div> </div> <div class="cAuthorPane_content"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_break ipsType_blendLinks ipsFlex ipsFlex-ai:center"> Hinal Shah </h3> <div class="ipsType_light ipsType_reset"> <a href="https://copywritingcourse.com/blogs/46-copywriting-examples/#findComment-7862" rel="nofollow" class="ipsType_blendLinks">Posted <time datetime='2023-11-28T17:04:55Z' title='11/28/2023 05:04 PM' data-short='Nov 28'>November 28, 2023</time></a> </div> </div> </div> <aside class="ipsComment_author cAuthorPane ipsColumn ipsColumn_medium ipsResponsive_hidePhone"> <h3 class="ipsType_sectionHead cAuthorPane_author ipsType_blendLinks ipsType_break"> <strong> Hinal Shah</strong> </h3> <ul class="cAuthorPane_info ipsList_reset"> <li data-role="photo" class="cAuthorPane_photo"> <div class="cAuthorPane_photoWrap"> <span class='ipsUserPhoto ipsUserPhoto_large '> <img src='//media.invisioncic.com/v328378/monthly_2023_11/IMG-9102.thumb.jpg.5ee1763418827425ca83a009100330f1.jpg' alt='Hinal Shah' loading="lazy"> </span> <img src='//media.invisioncic.com/v328378/monthly_2021_06/7_Collaborator.svg' loading="lazy" alt="Collaborator" class="cAuthorPane_badge cAuthorPane_badge--rank ipsOutline ipsOutline:2px" data-ipsTooltip title="Rank: Collaborator (7/14)"> </div> </li> <li data-role="group">Member - Office Hours</li> <li data-role="stats" class="ipsMargin_top"> <ul class="ipsList_reset ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:center ipsGap_row:2 cAuthorPane_stats"> <li> <i class="fa fa-comment"></i> 134 </li> </ul> </li> </ul>  <ul class="cAuthorPane_info ipsList_reset ipsList_inline ipsMargin_top:half"> <li data-role='custom-field' class='ipsResponsive_hidePhone ipsType_break'> <a href='https://www.linkedin.com/in/hinal-shah-12044520/' class='userLink ipsType_large ipsType_light linkedin' target='_blank'><i class='fa fa-linkedin'></i></a> </li> </ul> </aside> <div class="ipsColumn ipsColumn_fluid ipsMargin:none"> <div id="comment-7862_wrap" data-controller="core.front.core.comment" data-commentapp="blog" data-commenttype="blogs" data-commentid="7862" data-quotedata="{"userid":12630,"username":"Hinal Shah","timestamp":1701191095,"contentapp":"blog","contenttype":"blogs","contentid":null,"contentclass":"blog_Entry","contentcommentid":7862}" class="ipsComment_content ipsType_medium"> <div class="ipsComment_meta ipsType_light ipsFlex ipsFlex-ai:center ipsFlex-jc:between ipsFlex-fd:row-reverse"> <div class="ipsType_light ipsType_reset ipsType_blendLinks ipsComment_toolWrap"> <div class="ipsResponsive_hidePhone ipsComment_badges"> <ul class="ipsList_reset ipsFlex ipsFlex-jc:end ipsFlex-fw:wrap ipsGap:2 ipsGap_row:1"> </ul> </div> <ul class="ipsList_reset ipsComment_tools"> <li> <a href="#elControls_7862_menu" class="ipsComment_ellipsis" id="elControls_7862" title="More options..." data-ipsmenu data-ipsmenu-appendto="#comment-7862_wrap"><i class="fa fa-ellipsis-h"></i></a> <ul id="elControls_7862_menu" class="ipsMenu ipsMenu_narrow ipsHide"> </ul> </li> </ul> </div> <div class="ipsType_reset ipsResponsive_hidePhone"> Posted <time datetime='2023-11-28T17:04:55Z' title='11/28/2023 05:04 PM' data-short='Nov 28'>November 28, 2023</time> <span class="ipsResponsive_hidePhone"> </span> </div> </div> <div class="cPost_contentWrap"> <div data-role="commentContent" class="ipsType_normal ipsType_richText ipsPadding_bottom ipsContained" data-controller="core.front.core.lightboxedImages"> <p> Wow, these are amazing! 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"interactionStatistic": [ { "@type": "InteractionCounter", "interactionType": "http://schema.org/ViewAction", "userInteractionCount": 58355 }, { "@type": "InteractionCounter", "interactionType": "http://schema.org/FollowAction", "userInteractionCount": 0 }, { "@type": "InteractionCounter", "interactionType": "http://schema.org/CommentAction", "userInteractionCount": 5224 }, { "@type": "InteractionCounter", "interactionType": "http://schema.org/WriteAction", "userInteractionCount": 244 } ], "blogPost": { "@context": "http://schema.org", "@type": "BlogPosting", "url": "https://copywritingcourse.com/blogs/46-copywriting-examples/", "mainEntityOfPage": "https://copywritingcourse.com/blogs/46-copywriting-examples/", "name": "Copywriting Examples and Case Studies:\u00a0Companies Doing Copywriting Right", "headline": "Copywriting Examples and Case Studies:\u00a0Companies Doing Copywriting Right", "articleBody": "Copywriting is often the fastest way to get the most results for the least amount of effort. \n\t\u00a0 \n\tSimply changing the copy on a product can completely change the outcome!\n\n\n\n\t\n \n\n\n\tGreat copywriting is the underlying tool that can transform bad marketing into good marketing, so let\u0027s jump into some examples of good copywriting across several different industries:\n \n\n\n\t\n\t\t\n\n \n\tQuick Jump \n\n\n\n\t\n\t\t\n\t\t\t#1.) The Best Way to Support Your Customer\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#2.) Accept customer data from anywhere in the universe.\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#3.) Engage your customers, everywhere. From one place.\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#4.) Shift design to a new dimension\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#5.) One work platform with endless possibilities\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#6.) Software Differently\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#7.) Note taking on a whole new level\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#8.) Everything you need for your website\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#9.) Headline of Rolls Royce Ad\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#10.) Classic Car Ads (\u201cOgilvy Layout\u201d)\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#11.) Making \"Warning Labels\" Easier With Bullet Points:\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#12.) 1953 Revere Ware Ad\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#13.) Removing \"Excess Words\" For Easier Reading\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#14.) AirSign Social Media Campaign\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#15.) \"Bullet-ize\" Anything That Can Fit Into A List:\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#16.) How To Create Advertising That Sells by David Ogilvy\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#17.) Kernest email\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#18.) TheHustle Boss Email\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#19.) Bose Black Friday Email\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#20.) MixPanel Account Upgrade\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#21.) AIDA Formula for email\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#22.) Weekly Newsletter Example\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#23.) Daily Newsletter Example\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#24.) Website Copywriting Improvement:\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#25.) B2B Sales Email Improvements:\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#26.) Brick-n-Mortar Store Street Sign Advertising:\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#27.) Long-form Website Copy Example:\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#28.) Service Business Copywriting Example:\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#29.) The Hustle Funny \"Four Loko\" Giveaway (Email):\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#30.) The Hustle Funny \"Four Loko\" Giveaway (Email):\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#31.) Ramit Sethi\u2019s Survey Request (Email):\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#32.) BarkBox\u2019s \u201cHow this works\u201d section\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#33.) Ecommerce Stores email marketing\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#34.) Noom\u2019s Pricing Page\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#35.) The Glute Guy\u2019s Diet Chart\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#36.) Dom, Domino\u2019s Chatbot\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#37.) Swet Tailor\u2019s Facebook Ad (with Callouts)\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#38.) The 4 Hour Chef Sales Page\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#39.) Tuft and Needle Sales Page (12 Reasons Why\u2026)\n\t\t\n\t \n\n\t\n\t\t\n\t\t\t#40.) Apartment Follow Up Email\n\t\t\n\t \n\n\n\n\t\n\n\t\n\t\t\u00a0\n\t \n\n\n\n\n\t\n\t\t#1.) The Best Way to Support Your Customer \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tBefore: The Best Way to Support Your Customer \n\tThis could mean anything at any stage of a customer engagement.\u00a0\n \n\n\n\tAfter: Automate Your Customer Service \n\tIt clearly states that this is an automation tool. Also, customer service is more specific than \u201csupport your customer\u201d.\u00a0\n \n\n\t\t\n\t\n\n\t\n\t\t#2.) Accept customer data from anywhere in the universe. \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tBefore: \u201cAccept customer data anywhere in the universe. It\u2019s clever, but isn\u2019t the main benefit.\n \n\n\n\tAfter: Import customer data mistake-free, in one click. We deleted the line about the universe and replaced it with a more specific benefit (\u201cmistake-free\u201d). This just makes it easier to understand, and also adds more benefits into that one sentence.\u00a0\n \n\n\t\t\n\t\n\n\t\n\t\t#3.) Engage your customers, everywhere. From one place. \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tBefore: \u201cEngage your customers, everywhere. From one place\u201d. It\u2019s not clear what an \u201cengagement\u201d is. \u201cEverywhere\u201d is too broad, and it\u2019s not clear what their \u201cfrom one place\u201d looks like.\u00a0\n \n\n\n\tAfter: \u201cAnalyze all your messaging channels in one dashboard\u201d. We rewrote it to focus on one clear benefit (analyze all your messaging) and one clear feature (one dashboard).\u00a0\n \n\n\t\t\n\t\n\n\t\n\t\t#4.) Shift design to a new dimension \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tBefore: \u201cShift design\u201d and \u201cnew dimension\u201d were quite confusing.\n \n\n\n\tAfter: We showed a real-world use to describe the software. \n\t\u00a0\n \n\n\t\t\n\t\n\n\t\n\t\t#5.) One work platform with endless possibilities \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tBefore: \u201cEndless possibilities\u201d didn\u2019t describe anything, and those words didn\u2019t earn their pixels to be on the page.\n \n\n\n\t \n\tAfter: We used a more specific benefit (\u201ccollaborate with your team\u201d) and even threw in \u201cno-code\u201d for a strong sentence that describes the product.\n \n\n\t\t\n\t\n\n\t\n\t\t#6.) Software Differently \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tBefore: \u201cSoftware boldly/differently/joyfully\u201d wasn\u2019t very clear.\n \n\n\n\t \n\tAfter: We described the product in one sentence so a new visitor can quickly understand what the company does.\n \n\n\t\t\n\t\n\n\t\n\t\t#7.) Note taking on a whole new level \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tBefore: The phrase \u201ca whole new level\u201d was vague about what it\u2019s talking about.\n \n\n\n\tAfter: We showed the main benefit of \u201cKeep your notes organized\u201d front and center.\n \n\n\t\t\n\t\n\n\t\n\t\t#8.) Everything you need for your website \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tBefore: \u201cEverything you need\u201d is very vague. What does that really mean?\n \n\n\n\tAfter: We wrote that you can \u201cdesign and publish\u201d your website, and even do it with no code. That small change really helps.\u00a0\n \n\n\t\t\n\t\n\n\t\n\t\t#9.) Headline of Rolls Royce Ad \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tThis ad shows a cool car plus the headline:\n \n\n\n\t\u201cAt 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.\u201d\n \n\n\n\tIt\u2019s powerful, letting the eye naturally flow from image to headline to copy.\n \n\n\n\tIt\u2019s the basis of most digital content (like blog posts).\n \n\n\n\tIt laid the groundwork for digital ads (most Facebook Ads have a similar structure).\n \n\n\t\t\n\t\n\n\t\n\t\t#10.) Classic Car Ads (\u201cOgilvy Layout\u201d) \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tVW\u2019s \u201cThink Small\u201d campaign was built by Julian Koenig and Helmut Krone, but it follows a familiar format often used by David Ogilvy (including on the Rolls Royce ad above):\n \n\n\n\t\n \n\n\n\tKrone even referred to this format as the \u201cOgilvy layout\u201d.\n \n\n\n\tWhat Was Great About It:\n \n\n\n\t\n\t\tIt\u2019s powerful, letting the eye naturally flow from image to headline to copy.\n\t \n\t\n\t\tIt\u2019s the basis of most digital content (like blog posts).\n\t \n\t\n\t\tIt laid the groundwork for digital ads (most Facebook Ads have a similar structure).\n\t \n\n\n\t\t\n\t\n\n\t\n\t\t#11.) Making \"Warning Labels\" Easier With Bullet Points: \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tSometimes good copywriting can be life-saving, like in this example where complex instructions become easy through bullet points.\n \n\n\n\tWhat Was Changed:\n \n\n\n\t1.) The instructions were divided up by \"Children\" and \"Adults\" so people don\u0027t confuse them.\n \n\n\n\t2.) The instructions were put into bullet points for easy understanding of the effects of drinking lead. These small changes drastically increased the readability!\n \n\n\t\t\n\t\n\n\t\n\t\t#12.) 1953 Revere Ware Ad \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tThis is a simple and effective print ad showcasing the entire lineup of a cookware brand, and it gives an image and quick description of each product.\n \n\n\t\t\n\t\n\n\t\n\t\t#13.) Removing \"Excess Words\" For Easier Reading \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tA critical issue in many pieces of writing is lots of extra words than don\u0027t need to be in the copy!\n \n\n\n\tUnless the copy is mission critical, you can often ditch it:\n \n\n\n\tWhat Was Changed: \n\tYou can notice the \"Before\" text is almost completely unnecessary. 70% of that text could simply be removed to convey a simple message, and then if more details are needed people can click the link.\n \n\n\t\t\n\t\n\n\t\n\t\t#14.) AirSign Social Media Campaign \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tSwipeFile.com\n \n\n\n\tIt\u2019s kind of weird and grabbing\n \n\n\t\t\n\t\n\n\t\n\t\t#15.) \"Bullet-ize\" Anything That Can Fit Into A List: \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tWhenever you can, spare people lots of reading by simply \"Bullet-izing\" items:\n \n\n\n\tWhat Was Changed: \n\tA big (and boring) block of copy was trimmed down to an intro sentence, and then list items were put into a bullet list. This makes comprehension MUCH higher, and takes LESS work on our part asa copywriter!\n \n\n\t\t\n\t\n\n\t\n\t\t#16.) How To Create Advertising That Sells by David Ogilvy \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tSwipeFile.com\n \n\n\n\tThis was an advertising campaign written by David Ogilvy for his agency where they just gave out all their secret sauce.\u00a0\n \n\n\n\tBecause this was such a \u201cjuicy\u201d piece of content, people would clip it out of magazines and save it.\u00a0\n \n\n\n\tIronically \u201cgiving away\u201d all their secrets brought in $1.8billion worth of business (in 1960\u2019s money) \ud83d\ude2c\n \n\n\t\t\n\t\n\n\t\n\t\t#17.) Kernest email \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tAppSumo.com\n \n\n\n\tThis was the first email I wrote to the AppSumo email list, and it was the first email to break $10k in profit.\u00a0\n \n\n\t\t\n\t\n\n\t\n\t\t#18.) TheHustle Boss Email \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tTheHustle.com\n \n\n\n\t\u201cHands down the easiest way to get a free ticket to Hustle Con\u201d\n \n\n\n\t\u2026is how this page starts.\n \n\n\n\tIt then gives a user an email template to mail their boss asking for time off and a few hundred bucks to attend the conference.\u00a0\n \n\n\n\tWorked so well!\n \n\n\t\t\n\t\n\n\t\n\t\t#19.) Bose Black Friday Email \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tSwipeFile.com\n \n\n\n\tThis is an example of an email where the product images are more showcased than the copy.\n \n\n\n\tIf you have a product to SHOW, you don\u2019t need to describe it a ton.\n \n\n\t\t\n\t\n\n\t\n\t\t#20.) MixPanel Account Upgrade \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tSwipeFile.com\n \n\n\n\tThis email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn\u2019t upgrade.\n \n\n\n\tThey obviously need more space. If they don\u2019t want to pay, the solution is to let MixPanel advertise on there website.\n \n\n\t\t\n\t\n\n\t\n\t\t#21.) AIDA Formula for email \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tThis is the classic AIDA formula designed to get someone from catching their interest, making them read all the way through, and then take an action.\u00a0\n \n\n\t\t\n\t\n\n\t\n\t\t#22.) Weekly Newsletter Example \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tThis is an email called \u201cThe STUPID Email\u201d by me!\n \n\n\n\tIf you\u2019re a semi-regular poster on social media, you can make a \u201cTemplated Newsletter\u201d like this.\u00a0\n \n\n\n\tSTUPID stands for:\n \n\n\n\t\u2022 Swipe \n\t\u2022 Thought \n\t\u2022 Uplifting \n\t\u2022 Picture \n\t\u2022 Interesting \n\t\u2022 Drawing\n \n\n\n\tYou can learn more about how to create a weekly newsletter here:\n \n\n\n\thttps://copywritingcourse.com/blogs/20-how-to-build-a-weekly-newsletter/\n \n\n\n\t\u00a0\n \n\n\t\t\n\t\n\n\t\n\t\t#23.) Daily Newsletter Example \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tThis is a daily newsletter than goes out from TheHustle.\u00a0\n \n\n\n\t\u00a0\n \n\n\t\t\n\t\n\n\t\n\t\t#24.) Website Copywriting Improvement: \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tDataStories.com\n \n\n\n\tThey are a hardcore data analytics company run by engineers, which is great. \u00a0However the original case studies were coming off\u00a0very dry and unappealing.\u00a0\u00a0Too much technical data and no simplification of it caused this.\n \n\n\n\tThe basic principle DataStories changed: \n\tPeople prefer something that\u0027s enjoyable and easy to read. \u00a0Even if it\u0027s super technical information, you can break it up to be nice and digestible. \u00a0On the internet you can use text, images, video, interactive graphs.....so use them if they help convey information better!\n \n\n\t\t\n\t\n\n\t\n\t\t#25.) B2B Sales Email Improvements: \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tYelp Business Outreach Emails\n \n\n\n\tThe basic principle these Yelp emails changed: \n\tYou know what people hate? \u00a0Someone just trying to sell them something out of the blue. You know what people love? \u00a0When you send them legitimate ways to increase their business. The new Yelp emails sounded way more personal, AND offered way more great information for the business owner. \u00a0A double-win.\n \n\n\t\t\n\t\n\n\t\n\t\t#26.) Brick-n-Mortar Store Street Sign Advertising: \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tAustin Shoe Hospital\n \n\n\n\tThe basic principle these street signs changed: \n\tNot everyone knows what a shoe hospital does, or all the services they perform. \u00a0So why not just tell people......better yet, why not just SHOW them? \u00a0In a small amount of space, these signs educate potential customers they could have these services done to their shoes.\n \n\n\n\tSee this full Street Advertising Case Study \u279e\n \n\n\t\t\n\t\n\n\t\n\t\t#27.) Long-form Website Copy Example: \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tAppSumo\n \n\n\n\tThe basic principle AppSumo changed: \n\tA certain amount of people will know exactly what a piece of software does, and buy it on the spot. However a HUGE amount of people probably don\u0027t know what it does, and would like to know how it could help them. In this case, long-form copy that went into reasonable-depth of how to use the product drastically helped.\n \n\n\n\t\u00a0\n \n\n\t\t\n\t\n\n\t\n\t\t#28.) Service Business Copywriting Example: \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tPowerwashing Business Flyers\n \n\n\n\tThe basic principle these powerwashing flyers changed: \n\tThese flyers broke out of the generic-looking and non-informative marketing box. They look and sound very personal, and offer an irresistible deal!\n \n\n\n\tSee this full Powerwashing Flyers Case Study \u279e\n \n\n\t\t\n\t\n\n\t\n\t\t#29.) The Hustle Funny \"Four Loko\" Giveaway (Email): \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tA free giveaway is mildly exciting, so why not spice up your promotion with a little humor? The Hustle did a great job of this with this giveaway over email:\n \n\n\n\tWhat Was Great About It:\n \n\n\n\t1.) A fun intro to the email gets people hooked.\n \n\n\n\t2.) Super clear numbers show how many people you need to refer for each corresponding prize. These small touches made this a very successful email! Full email.\n \n\n\t\t\n\t\n\n\t\n\t\t#30.) The Hustle Funny \"Four Loko\" Giveaway (Email): \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tWho says great copywriting needs to be long and complex? These insanely simple Amazon Alexa ads did everything they needed to, with less than 10 words total:\n \n\n\n\tSmaller Square Version of ad:\n \n\n\n\t\n \n\n\n\tWhat Was Great About These: \n\t1.) These ads actually EDUCATE people that you can do such things as turn on a fan through Alexa. Many people may not know that\u0027s possible, so this gets them interested enough to click.\n \n\n\n\t2.) They are so brief and explanatory with few words and simple image, they don\u0027t need much else. Great copywriting is about transmitting information from one brain to another brain in the most efficient way possible, and these are great examples!\n \n\n\n\tThese simple ads worked brilliantly! See original Alexa ads.\n \n\n\t\t\n\t\n\n\t\n\t\t#31.) Ramit Sethi\u2019s Survey Request (Email): \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tWhat Was Great About It:\n \n\n\n\t\n\t\tIt\u2019s relevant (it was delivered a week after the sale)\n\t \n\t\n\t\tIt\u2019s short, direct, and polite.\n\t \n\t\n\t\tIt tells you how much time it\u2019ll take (1-2 minutes).\n\t \n\n\n\n\tAll that makes it easy to say \u201cyes\u201d.\n \n\n\t\t\n\t\n\n\t\n\t\t#32.) BarkBox\u2019s \u201cHow this works\u201d section \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tBarkBox\u00a0offers subscription boxes for your pet dog. Their homepage lays out exactly how to order, what pricing is like, and what to expect.\n \n\n\n\tWhat Was Great About It:\n \n\n\n\t\n\t\tThe images make the section eye-catching, engaging, and fun.\n\t \n\t\n\t\tThe copy tells you everything you need to know (price, schedule, what to expect).\n\t \n\t\n\t\tIt\u2019s simple and leads to an easy CTA.\n\t \n\n\n\t\t\n\t\n\n\t\n\t\t#33.) Ecommerce Stores email marketing \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tMeUndies and Bucketfeet are two ecommerce stores with a heavy emphasis on email marketing. They put their email opt-ins front-and-center with a pop-up and a 15% discount for new buyers.\n \n\n\n\tWhat Was Great About It:\n \n\n\n\t\n\t\tThey\u2019re direct and not gimmicky. It\u2019s really easy to give them your email.\n\t \n\t\n\t\tIf you don\u2019t want to opt in, it\u2019s just as easy to say No.\n\t \n\n\n\t\t\n\t\n\n\t\n\t\t#34.) Noom\u2019s Pricing Page \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tNoom is a weight loss app with personalized coaching programs. They offer a discounted trial for users to get their feet wet - but they don\u2019t just name a price, they get you to select one of four price options.\n \n\n\n\tWhat Was Great About It:\n \n\n\n\t\n\t\tThey push you towards a $10 selection by calling it their \u201cmost popular choice\u201d and highlighting it with an orange box.\n\t \n\t\n\t\tThey claim your trial costs them $18 - a price anchor that makes all the options look like great deals.\n\t \n\n\n\t\t\n\t\n\n\t\n\t\t#35.) The Glute Guy\u2019s Diet Chart \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tWhat Was Great About It:\n \n\n\n\t\n\t\tIt breaks down a complicated question (What diet should I choose??) into a simple point (\u201cjust create a caloric deficit\u201d).\n\t \n\t\n\t\tIt\u2019s easy to remember and share.\n\t \n\t\n\t\tIt\u2019s well-organized.\n\t \n\n\n\t\t\n\t\n\n\t\n\t\t#36.) Dom, Domino\u2019s Chatbot \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tDomino\u2019s Pizza is the leading pizza chain in North America, thanks in large part to its online tools. Their chatbot is their latest addition, and it\u2019s one of the best bots out there.\n \n\n\n\tWhat Was Great About It:\n \n\n\n\t\n\t\tIt\u2019s clear and efficient\n\t \n\t\n\t\tIt remembers your recent orders\n\t \n\t\n\t\tIt speeds up the ordering process (this order took less than 30 seconds)\n\t \n\n\n\t\t\n\t\n\n\t\n\t\t#37.) Swet Tailor\u2019s Facebook Ad (with Callouts) \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tInstead of writing a complicated ad trying to describe something, Swet Tailor used a basic (but attractive) image with callouts highlighting the selling points of these pants.\n \n\n\n\tWhat Was Great About It:\n \n\n\n\t\n\t\tIt\u2019s easy to read.\n\t \n\t\n\t\tThe photo is simple and highlights the pants effectively.\n\t \n\t\n\t\tIt\u2019s funny.\n\t \n\n\n\t\t\n\t\n\n\t\n\t\t#38.) The 4 Hour Chef Sales Page \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tTim Ferriss\u2019 is known for taking complex ideas and breaking them down into simple, tactical steps - which is exactly how he designed the sales page for his book, The 4 Hour Chef.\n \n\n\n\tWhat Was Great About It:\n \n\n\n\t\n\t\tHighly relevant benefits laid out like pages of a book.\n\t \n\t\n\t\tExplainer images that do just enough to get you curious\n\t \n\t\n\t\tA 5-step \u201cjourney\u201d that outlines a reasonable path to Ferriss\u2019 big promises.\n\t \n\n\n\t\t\n\t\n\n\t\n\t\t#39.) Tuft and Needle Sales Page (12 Reasons Why\u2026) \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tHere\u2019s the full page: 12 Reasons Why You Haven\u0027t Bought From Us (Yet)\n \n\n\n\tWhat Was Great About It:\n \n\n\n\t\n\t\tThe page deconstructs 12 common objections to buying from Tuft and Needle.\n\t \n\t\n\t\tIt uses clever images to hammer home each point (like the fact that they have 5-10X more reviews than their competitors.)\n\t \n\t\n\t\tIt layers in testimonials and buy buttons throughout the page, without taking away from the sales points.\n\t \n\n\n\t\t\n\t\n\n\t\n\t\t#40.) Apartment Follow Up Email \n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\n\t\t\t\n\n\t\t\t\n\tMost apartment management companies don\u2019t follow up with potential tenants who come visit their buildings. Vista View is one of the few that does follow up. They send out this gentle reminder to apply (with a small discount on the application fee) a few days after a prospective tenant\u2019s visit.\n \n\n\n\tWhat Was Great About It:\n \n\n\n\t\n\t\tIt\u2019s really simple and direct.\n\t \n\t\n\t\tIt\u2019s time-relevant.\n\t \n\t\n\t\tIt\u2019s got attractive pictures of the model apartments\n\t \n\n\n\t\t\n\t\n\n\n\t\n\t\n\t\t\n\t\t\tMore Copywriting Resources \u0026amp; Guides:\n\t\t \n\n\t\t\n\t\t\t\n\t\t\t\tWhat Is Copywriting?\n\t\t\t \n\t\t\t\n\t\t\t\tHow to Become A Copywriter\n\t\t\t \n\t\t\t\n\t\t\t\tWriting A Copywriting Tagline\n\t\t\t \n\t\t\t\n\t\t\t\tCopywriting Swipe File (more examples)!\n\t\t\t \n\t\t\t\n\t\t\t\tCopywriting Courses and Books to learn more.\n\t\t\t \n\t\t\n\t\n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t\u00a0\n\t \n\n\t\n\t\t\u00a0\n\t \n\n\n", "commentCount": 3, "dateCreated": "2022-08-01T20:06:04+0000", "datePublished": "2022-08-01T22:05:00+0000", "author": { "@type": "Person", "name": "Neville", "url": "https://copywritingcourse.com/profile/1-neville/", "image": "//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png" }, "publisher": { "@id": "https://copywritingcourse.com/#organization", "member": { "@type": "Person", "name": "Neville", "url": "https://copywritingcourse.com/profile/1-neville/", "image": "//media.invisioncic.com/v328378/monthly_2022_04/2094646531_ScreenShot2022-04-18at6_55_09PM.thumb.png.cdb801988dc175dc0f1718a2be8db49e.png" } }, "interactionStatistic": [ { "@type": "InteractionCounter", "interactionType": "http://schema.org/ViewAction", "userInteractionCount": 28891 }, { "@type": "InteractionCounter", "interactionType": "http://schema.org/FollowAction", "userInteractionCount": 0 }, { "@type": "InteractionCounter", "interactionType": "http://schema.org/CommentAction", "userInteractionCount": 3 } ], "dateModified": "2022-08-01T20:06:04+0000" } } </script> <script type='application/ld+json'> { "@context": "http://www.schema.org", "publisher": "https://copywritingcourse.com/#organization", "@type": "WebSite", "@id": "https://copywritingcourse.com/#website", "mainEntityOfPage": "https://copywritingcourse.com/", "name": "Copywriting Course Members Area", "url": "https://copywritingcourse.com/", "potentialAction": { "type": "SearchAction", "query-input": "required name=query", "target": "https://copywritingcourse.com/search/?q={query}" }, "inLanguage": [ { "@type": "Language", "name": "English (USA)", "alternateName": "en-US" } ] } </script> <script type='application/ld+json'> { "@context": "http://www.schema.org", "@type": "Organization", "@id": "https://copywritingcourse.com/#organization", "mainEntityOfPage": "https://copywritingcourse.com/", "name": "Copywriting Course Members Area", "url": "https://copywritingcourse.com/", "logo": { "@type": "ImageObject", "@id": "https://copywritingcourse.com/#logo", "url": "//media.invisioncic.com/v328378/monthly_2023_10/0_kopywritingkourse-logo-big-white.png.bdf63e2121953c873df68f24ac5c0f0b.png.c889d611ec936e51108c2c10b4c8b1df.png" } } </script> <script type='application/ld+json'> { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "name": "Blogs", "@id": "https://copywritingcourse.com/blog/" } }, { "@type": "ListItem", "position": 2, "item": { "name": "General", "@id": "https://copywritingcourse.com/blogs/category/1-general/" } }, { "@type": "ListItem", "position": 3, "item": { "name": "Copywriting Course Blog", "@id": "https://copywritingcourse.com/blogs/blog/copywriting-course-blog-1/" } }, { "@type": "ListItem", "position": 4, "item": { "name": "Copywriting Examples and Case Studies:\u00a0Companies Doing Copywriting Right" } } ] } </script> <script type='application/ld+json'> { "@context": "http://schema.org", "@type": "ContactPage", "url": "https://copywritingcourse.com/contact/" } </script> <script type='text/javascript'> (() => { let gqlKeys = []; for (let [k, v] of Object.entries(gqlKeys)) { ips.setGraphQlData(k, v); } })(); </script>   <script type='text/javascript'> ips.setSetting( 'popup_1', { 'width': 500, 'height': 600, 'wait': 10000, 'notshowafterclose': 1, 'showtime': 0, 'showpagecount': '', 'pageview': 1, 'position': ['auto','auto'], 'modalcolor': '#000000', 'opacity': 0.7, 'speed': 250, 'transitionOpen': 'fadeIn', 'transitionClose': 'fadeIn', 'autoclose': 0, 'closebutton': 1, 'scrollBar': false, 'modalClose': false, 'redirect': '', 'url': "https://copywritingcourse.com/blogs/46-copywriting-examples/", 'content': "<div class="newsletter-container"> <h2>Sign up for the Copywriting Course Newsletter</h2> <img src="https://copywritingcourse.com/uploads/pages_media/1_newsletter-static-email.png?_cb=1677711266" alt="" class="aligncenter size-full wp-image-10663" /> <p>- Get notified of new posts -<br>- Get weekly S.W.I.P.E.S. 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Copywriting Examples and Case Studies: Companies Doing Copywriting Right - Copywriting Course Blog - Copywriting Course Members Area