CINXE.COM

IDC - Data Analytics - Home

<!DOCTYPE html> <html lang="en"> <head> <title>IDC - Data Analytics - Home</title> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1"> <meta property="og:site_name" content="IDC: The premier global market intelligence company"> <meta property="og:type" content="website"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Organization", "url": "https://www.idc.com", "logo": "https://cdn.idc.com/COMMONS/IMAGES/IDC_LOGO_Google_Search.svg?guid=adca5a4f-ad60-49dd-aa3e-001ad0ce5783" } </script> <meta name="title" content="IDC - Data Analytics - Home"> <meta name="description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta property="og:url" content="https://www.idc.com/data-analytics"> <meta property="og:title" content="IDC - Data Analytics - Home"> <meta property="og:description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta property="og:image" content="https://cdn.idc.com/COMMONS/IMAGES/og-image-2021-1200x630.jpg?guid=64bf436d-9a35-4b37-b393-70f6af665a20"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:url" content="https://www.idc.com/data-analytics"> <meta name="twitter:title" content="IDC - Data Analytics - Home"> <meta name="twitter:description" content="IDC examines consumer markets by devices, applications, networks, and services to provide complete solutions for succeeding in these expanding markets."> <meta name="twitter:image" content="https://cdn.idc.com/COMMONS/IMAGES/og-image-2021-1200x630.jpg?guid=64bf436d-9a35-4b37-b393-70f6af665a20?v=1"> <link rel="stylesheet" href="https://use.typekit.net/ugz6gqu.css"> <link rel="stylesheet" href="https://cdn.icomoon.io/105419/IDCSUI/style.css?xguvkl"> <link rel="stylesheet" href="https://cdn.idc.com/downloads/shard-ui.min.css?v=1"/> <script> (function () { //embed TrustArc var tag = document.createElement( 'script' ); //to force US mode for debugging - add &country=us to script source; if(window.location.pathname == "/about/cookies"){ //always use non-intrusive variant on cookies page tag.src = 'https://consent.trustarc.com/notice?domain=idc.com&c=teconsent&text=true&js=nj&noticeType=bb&gtm=1&behavior=implied'; }else{ tag.src = 'https://consent.trustarc.com/notice?domain=idc.com&c=teconsent&text=true&js=nj&noticeType=bb&gtm=1'; } tag.async = false; document.head.appendChild(tag); //embed GTM var options = { 'gtm.start': new Date().getTime(), event: 'gtm.js' }; var environmentData = ""; var gtmId = "GTM-MLHV83" //non-IDC.com GTM container options["User_ID"] = "N/A"; //gets replaced with /N/A if GDPR isnt 3 or more inside GTM - Variable - "Session - User Id" options["region"] = "N/A"; options["topic"] = "N/A"; options["verticalMarket"] = "N/A"; (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push(options); var f=d.getElementsByTagName(s)[0],j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src='//www.googletagmanager.com/gtm.js?id='+i+dl+environmentData;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer',gtmId); })(); </script> </head> <body class=" "> <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-MLHV83" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <header data-header class="header grid-root" data-gtm-root="Header"> <div class="grid-container"> <nav class="header-nav" data-header-nav data-gtm-root="Nav"> <ul class="header-nav-list" role="menubar"> <li role="none" class="header-nav-item is-text is-icon" data-header-item-title="Home"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/"> <span class="show-for-sr">Home</span><i data-icon="home"></i> </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Research"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/research"> Research </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Data & Analytics"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/data-analytics"> Data & Analytics </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Custom Solutions"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/custom-solutions"> Custom Solutions </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Events"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/events"> Events </a> </li> <li role="separator" aria-hidden="true" class="divider"></li> <li role="none" class="header-nav-item is-text " data-header-item-title="Our Analysts"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/analysts"> Our Analysts </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="About IDC"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/about"> About IDC </a> </li> <li role="none" class="header-nav-item is-text " data-header-item-title="Resources"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/resource-center"> Resources </a> </li> <li role="separator" aria-hidden="true" class="divider"></li> <li role="none" class="header-nav-item is-text " data-header-item-title="MyIDC"> <a role="menuitem" class="header-nav-button" data-qa="home" href="/myidc"> MyIDC </a> </li> <li role="none" class="region header-nav-item is-persistent" data-dropdown-menu data-header-locations> <button class="header-nav-button" role="menuitem" data-dropdown-menu-trigger> <span class="show-for-sr">Change website region. Current region is:&nbsp;</span> IDC Global <i data-icon="arrow-head-down" data-icon-size="s"></i> </button> <ul class="header-nav-submenu full-width-small-only" data-dropdown-menu-nav> <li data-dropdown-menu-item="active"> <a href="/"> IDC Global </a> </li> <li data-dropdown-menu-item=""> <a href="/ap"> Asia/Pacific </a> </li> <li data-dropdown-menu-item=""> <a href="/cn"> China </a> </li> <li data-dropdown-menu-item=""> <a href="/eu"> Europe </a> </li> <li data-dropdown-menu-item=""> <a href="/jp"> Japan </a> </li> <li data-dropdown-menu-item=""> <a href="/latam"> Latin America </a> </li> <li data-dropdown-menu-item=""> <a href="/mea"> Middle East, Africa & T眉rkiye </a> </li> </ul> </li> <li data-dropdown-menu role="none" class="search header-nav-item is-persistent is-icon"> <button class="header-nav-button" role="menuitem" data-skip-link="search" data-dropdown-menu-trigger data-icon-after="magnifier" data-qa="magnifier-button"> <span class="show-for-sr">Search</span> </button> <ul class="header-nav-submenu full-width-small-only" data-dropdown-menu-nav> <li data-dropdown-menu-item role="menuitem"> <form data-dropdown-menu-item-custom data-filter-row data-filter-row-submit-sr-label="Search" action="/search/v3" method="get" role="search" data-gtm-root="Search" data-qa="search-form"> <input type="hidden" name="languages" value="eng"> <div data-field-text> <label>Search</label> <input data-search-autocomplete-typeahead name="query" data-qa="search-input"> </div> </form> </li> <li data-dropdown-menu-item> <a href="/search/advanced/form.do" data-qa="advanced-search-link"> <small>Advanced Search</small> </a> </li> </ul> </li> <li role="none" class="header-nav-item is-persistent is-icon" data-dropdown-menu> <button class="header-nav-button" role="menuitem" data-dropdown-menu-trigger data-icon-after="user" data-qa="account-dropdown-button"> <span class="show-for-sr">Account</span> </button> <ul class="header-nav-submenu" data-dropdown-menu-nav> <li data-dropdown-menu-item> <a href="/action/login.do?successUrl=https://www.idc.com/data-analytics?origin=old-da" data-qa="login"> Login </a> </li> <li data-dropdown-menu-item> <a href="/action/registerLite.do" data-qa="register"> Register </a> </li> </ul> </li> </ul> </nav> <div class="header-sticky"> <div class="header-sticky-location"> <img data-qa="logo" onclick="window.location.href='/'" class="logo-img" alt="IDC Logo; a globe followed by the letters 'IDC'" src="/COMMONS/IMAGES/IDC_LOGO_Header_Blue_Color.svg"/> <p data-header-sticky-title class="title fs-large"> </p> </div> <div class="header-sticky-actions"> <div class="spotlight-cta header-nav-item"> <div class="header-nav-button"> <a data-button="tertiary" class="spotlight-cta is-small" href="https://info.idc.com/become-a-client.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-become-a-client&utm_idc=idh-0-idcus"> Become a Client </a> </div> </div> <div class="menu-trigger header-nav-item is-icon"> <button type="button" class="header-nav-button" data-modal-trigger="mobile-menu"> <i data-icon="hamburger"></i> <span class="show-for-sr">Menu</span> </button> </div> </div> </div> </div> </header> <div data-modal="mobile-menu" data-modal-menu data-modal-height="999999" data-gtm-root="Mobile Nav"> <a data-button="tertiary" class="spotlight-cta is-small" href="https://info.idc.com/become-a-client.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-become-a-client&utm_idc=idh-0-idcus"> Become a Client </a> <nav data-header-treeview data-header-treeview-is-mobile class="side-content-nav" > <ul class="side-content-nav-list" role="tree"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/"> <span>Home</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-subtree" data-icon-before="arrow-head"> <span>Research</span> </a> <ul id="side-content-nav-full-research-subtree" role="group" data-header-treeview-level="1" aria-label="Research" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-research-coverage-subtree" data-icon-before="arrow-head"> <span>Coverage</span> </a> <ul id="side-content-nav-full-research-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Coverage" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-markets"> <span>Technology Markets</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-coverage-digital-business-subtree" data-icon-before="arrow-head"> <span>Digital Business</span> </a> <ul id="side-content-nav-full-research-coverage-digital-business-subtree" role="group" data-header-treeview-level="3" aria-label="Digital Business" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-enterprise"> <span>Digital Enterprise</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-consumer"> <span>Digital Consumer</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/industry"> <span>Industry</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-tech-buyer-subtree" data-icon-before="arrow-head"> <span>Tech Buyer</span> </a> <ul id="side-content-nav-full-research-tech-buyer-subtree" role="group" data-header-treeview-level="2" aria-label="Tech Buyer" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/techmatch"> <span>TechMatch</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/research-and-advisory"> <span>Research & Advisory</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/leadership-and-development"> <span>Leadership & Development</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/metrics"> <span>Metrics</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-research-emerging-vendor-subtree" data-icon-before="arrow-head"> <span>Emerging Vendor</span> </a> <ul id="side-content-nav-full-research-emerging-vendor-subtree" role="group" data-header-treeview-level="2" aria-label="Emerging Vendor" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/early-market-players"> <span>Early Market Players</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/market-intelligence-seekers"> <span>Market Intelligence Seekers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/business-expansion-architects"> <span>Business Expansion Architects</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/investment-research"> <span>Investment Research</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-subtree" data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-full-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/product/velocity-sales-intelligence"> <span>IDC Velocity</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/tracker"> <span>Tracker<sup>庐</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-full-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-full-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-full-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/offices"> <span>Offices</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-resources-subtree" data-icon-before="arrow-head"> <span>Resources</span> </a> <ul id="side-content-nav-full-resources-subtree" role="group" data-header-treeview-level="1" aria-label="Resources" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="https://blogs.idc.com"> <span>Blog</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/events-webinars"> <span>Events & Webinars</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/press-releases"> <span>Press Releases</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-full-resources-trending-subtree" data-icon-before="arrow-head"> <span>Trending Topics</span> </a> <ul id="side-content-nav-full-resources-trending-subtree" role="group" data-header-treeview-level="2" aria-label="Trending Topics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-full-resources-trending-gen-ai-subtree" data-icon-before="arrow-head"> <span>Generative AI</span> </a> <ul id="side-content-nav-full-resources-trending-gen-ai-subtree" role="group" data-header-treeview-level="3" aria-label="Generative AI" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai/use-cases"> <span>Use Cases</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/sustainability"> <span>Sustainability</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/myidc"> <span>MyIDC</span> </a> </li> </ul> </nav> </div> <main class="idc-main" > <div class="side-content-wrapper grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="side-content-nav-wrapper cell large-2"> <nav data-header-treeview class="side-content-nav" data-skip-link="Section navigation"> <ul class="side-content-nav-list" role="tree"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/"> <span>Home</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-subtree" data-icon-before="arrow-head"> <span>Research</span> </a> <ul id="side-content-nav-side-research-subtree" role="group" data-header-treeview-level="1" aria-label="Research" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-research-coverage-subtree" data-icon-before="arrow-head"> <span>Coverage</span> </a> <ul id="side-content-nav-side-research-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Coverage" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-markets"> <span>Technology Markets</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-coverage-digital-business-subtree" data-icon-before="arrow-head"> <span>Digital Business</span> </a> <ul id="side-content-nav-side-research-coverage-digital-business-subtree" role="group" data-header-treeview-level="3" aria-label="Digital Business" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-enterprise"> <span>Digital Enterprise</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/digital-business/digital-consumer"> <span>Digital Consumer</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/industry"> <span>Industry</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-tech-buyer-subtree" data-icon-before="arrow-head"> <span>Tech Buyer</span> </a> <ul id="side-content-nav-side-research-tech-buyer-subtree" role="group" data-header-treeview-level="2" aria-label="Tech Buyer" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/techmatch"> <span>TechMatch</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/research-and-advisory"> <span>Research & Advisory</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/leadership-and-development"> <span>Leadership & Development</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/tech-buyer/metrics"> <span>Metrics</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-research-emerging-vendor-subtree" data-icon-before="arrow-head"> <span>Emerging Vendor</span> </a> <ul id="side-content-nav-side-research-emerging-vendor-subtree" role="group" data-header-treeview-level="2" aria-label="Emerging Vendor" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/early-market-players"> <span>Early Market Players</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/market-intelligence-seekers"> <span>Market Intelligence Seekers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/business-expansion-architects"> <span>Business Expansion Architects</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/emerging-vendor/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/research/investment-research"> <span>Investment Research</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-data-analytics-subtree" data-icon-before="arrow-head"> <span>Data & Analytics</span> </a> <ul id="side-content-nav-side-data-analytics-subtree" role="group" data-header-treeview-level="1" aria-label="Data & Analytics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-data-analytics-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-side-data-analytics-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/black-book"> <span>Black Book</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/channel-partner-ecosystem"> <span>Channel Partner Ecosystem</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/product/velocity-sales-intelligence"> <span>IDC Velocity</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/services-contracts-database"> <span>Services Contracts Database</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/spending-guide"> <span>Spending Guide</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/tracker"> <span>Tracker<sup>庐</sup></span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/data-analytics/wallet"> <span>Wallet</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-custom-solutions-subtree" data-icon-before="arrow-head"> <span>Custom Solutions</span> </a> <ul id="side-content-nav-side-custom-solutions-subtree" role="group" data-header-treeview-level="1" aria-label="Custom Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-custom-solutions-coverage-subtree" data-icon-before="arrow-head"> <span>Solutions</span> </a> <ul id="side-content-nav-side-custom-solutions-coverage-subtree" role="group" data-header-treeview-level="2" aria-label="Solutions" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/business-value"> <span>Business Value</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/content-marketing-services"> <span>Content Marketing Services</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/custom-analytics"> <span>Custom Analytics</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/licensed-and-customized-marketing-content"> <span>Licensed & Customized Content</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/partnering"> <span>Partnering</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/sales-enablement"> <span>Sales Enablement</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/strategic-market-insights"> <span>Strategic Market Insights</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/thought-leadership"> <span>Thought Leadership</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/custom-solutions/customer-stories"> <span>Customer Stories</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-events-subtree" data-icon-before="arrow-head"> <span>Events</span> </a> <ul id="side-content-nav-side-events-subtree" role="group" data-header-treeview-level="1" aria-label="Events" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events"> <span>About</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/events/become-a-sponsor"> <span>Become a Sponsor</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/analysts"> <span>Our Analysts</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-about-subtree" data-icon-before="arrow-head"> <span>About IDC</span> </a> <ul id="side-content-nav-side-about-subtree" role="group" data-header-treeview-level="1" aria-label="About IDC" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/leadership"> <span>Leadership</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/research-methodologies"> <span>Research Methodologies</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/careers"> <span>Careers</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/about/offices"> <span>Offices</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-resources-subtree" data-icon-before="arrow-head"> <span>Resources</span> </a> <ul id="side-content-nav-side-resources-subtree" role="group" data-header-treeview-level="1" aria-label="Resources" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="https://blogs.idc.com"> <span>Blog</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/events-webinars"> <span>Events & Webinars</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/press-releases"> <span>Press Releases</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" data-header-treeview-expand class="side-content-nav-button" aria-owns="side-content-nav-side-resources-trending-subtree" data-icon-before="arrow-head"> <span>Trending Topics</span> </a> <ul id="side-content-nav-side-resources-trending-subtree" role="group" data-header-treeview-level="2" aria-label="Trending Topics" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" aria-expanded="false" class="side-content-nav-button" aria-owns="side-content-nav-side-resources-trending-gen-ai-subtree" data-icon-before="arrow-head"> <span>Generative AI</span> </a> <ul id="side-content-nav-side-resources-trending-gen-ai-subtree" role="group" data-header-treeview-level="3" aria-label="Generative AI" aria-hidden="true"> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai"> <span>Overview</span> </a> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/generative-ai/use-cases"> <span>Use Cases</span> </a> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/resource-center/sustainability"> <span>Sustainability</span> </a> </li> </ul> </li> </ul> </li> <li role="none" class="side-content-nav-item"> <a role="treeitem" class="side-content-nav-button" href="/myidc"> <span>MyIDC</span> </a> </li> </ul> </nav> </div> <div class="side-content cell large-10" data-skip-link="main"> <div class="hero grid-root"> <div class="grid-container"> <div data-clickable class="grid-x grid-margin-x grid-margin-y align-middle"> <div class="cell medium-7"> <div class="cell-text"> <h1 class="hero-title">Power Your Decisions with the Industry鈥檚 Most Trusted Data</h1> </div> <div class="cell-actions"> <button data-modal-trigger="video-data-analytics" data-link="primary" data-icon-before="play">Watch a quick overview </button> </div> </div> <div class="cell medium-5"> <div class="hero-shard-wrap"> <img alt="" class="hero-shard" data-image="[https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-hero.png?guid=7a479eac-9df6-4aac-a921-9453b9788887, small]"/> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell large-5"> <div class="cell-text"> <h2>The Confidence in Knowing</h2> <p class="fs-large">Leverage IDC Data & Analytics to understand market trends and competitor performance. Our detailed tech market datasets empower insights to keep you ahead of the curve, making informed decisions and driving innovation for your customers.</p> </div> </div> <div class="cell large-7"> <ul class="grid-x grid-margin-x grid-margin-y"> <li class="cell small-6 medium-3"> <p class="cell-text text-center align-middle"> <i class="fc-blue" data-icon="data" data-icon-size="3xl"></i> <span class="h2">7B+</span> <span class="h3">Data Points</span> </p> </li> <li class="cell small-6 medium-3"> <p class="cell-text text-center align-middle"> <i class="fc-blue" data-icon="topic-intelligent-workspace" data-icon-size="3xl"></i> <span class="h2">115+</span> <span class="h3">Technologies</span> </p> </li> <li class="cell small-6 medium-3"> <p class="cell-text text-center align-middle"> <i class="fc-blue" data-icon="building-tall" data-icon-size="3xl"></i> <span class="h2">550K+</span> <span class="h3">Companies</span> </p> </li> <li class="cell small-6 medium-3"> <p class="cell-text text-center align-middle"> <i class="fc-blue" data-icon="file-stack-text" data-icon-size="3xl"></i> <span class="h2">80K+</span> <span class="h3">Contracts</span> </p> </li> </ul> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <h2 id="heading-tab_roles">Explore Data & Analytics Solutions Based on Your Role</h2> </div> <div class="cell"> <div data-tabs data-tabs-sharable class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div aria-labelledby="heading-tab_roles" data-tabs-menu> <div class="h3" data-tabs-header>Market Intelligence & Strategy</div> <div class="h3" data-tabs-header>Sales</div> <div class="h3" data-tabs-header>Marketing</div> <div class="h3" data-tabs-header>Analyst Relations</div> <div class="h3" data-tabs-header>Channels & Alliances</div> </div> </div> <div class="cell"> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-5 cell-image" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-tab1-s.jpg?guid=183e7628-23d0-4bc8-a936-f7bb340b1008, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-tab1-l.jpg?guid=e16a7245-8ee3-47a8-93f2-79fedb51f14a, medium]"></div> <div class="cell medium-7"> <div class="cell-text"> <p class="fs-large">Build executive and stakeholder confidence in your analysis and decision-making models using the most extensive and granular tech market data available.</p> <h3 class="h4">Top priorities:</h3> <ul> <li><a href="/data-analytics/black-book" data-link="secondary">Analyze and identify markets to develop</a></li> <li><a href="/data-analytics/tracker" data-link="secondary">Analyze competitor and market performance</a></li> <li><a href="/data-analytics/spending-guide" data-link="secondary">Understand tech spending patterns and trends</a></li> <li><a href="/data-analytics/wallet" data-link="secondary">Map tech buyers budgets and suppliers</a></li> <li><a href="/data-analytics/services-contracts-database" data-link="secondary">Understand long term contract trends</a></li> </ul> <p><small>Interested in learning more? <a data-link="secondary" href="https://info.idc.com/data-analytics-contact-us.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-data-and-analytics-contact-us&utm_idc=idh-0-idcus"> Contact us </a>.</small> </p> </div> </div> </div> </div> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-5 cell-image" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-tab2-s.jpg?guid=7a6fff19-53d1-47d2-8048-6a8203e063d1, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-tab2-l.jpg?guid=1aca9a2e-14cd-47b5-885e-ebdc1e9eb142, medium]"></div> <div class="cell medium-7"> <div class="cell-text"> <p class="fs-large">Close bigger, better deals with company spending and budget, competitor performance and standings, and contracts for all your tech markets and opportunities.</p> <h3 class="h4">Top priorities:</h3> <ul> <li><a href="/data-analytics/wallet" data-link="secondary">Analyze tech buyer budgets and competitive standings</a></li> <li><a href="/data-analytics/services-contracts-database" data-link="secondary">Interrogate contracts for value and renewal insight</a></li> <li><a href="/data-analytics/black-book" data-link="secondary">Understand market demand signals and trends</a></li> <li><a href="/data-analytics/tracker" data-link="secondary">Analyze competitor and market performance</a></li> <li><a href="/data-analytics/spending-guide" data-link="secondary">Understand tech spending patterns and trends</a></li> </ul> <p><small>Interested in learning more? <a data-link="secondary" href="https://info.idc.com/data-analytics-contact-us.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-data-and-analytics-contact-us&utm_idc=idh-0-idcus"> Contact us </a>.</small> </p> </div> </div> </div> </div> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-5 cell-image" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-tab3-s.jpg?guid=bc31e07c-5ae9-42e6-862c-b2d8c28f4b24, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-tab3-l.jpg?guid=53c1457f-f5fd-4dae-9f40-220b42897b43, medium]"></div> <div class="cell medium-7"> <div class="cell-text"> <p class="fs-large">Drive demand that grows the business in your tech markets and account-base by optimizing your position and engaging key audiences through meaningful experiences.</p> <h3 class="h4">Top priorities:</h3> <ul> <li><a href="/data-analytics/black-book" data-link="secondary">Understand market demand signals and trends</a></li> <li><a href="/data-analytics/tracker" data-link="secondary">Analyze competitor and market performance</a></li> <li><a href="/data-analytics/spending-guide" data-link="secondary">Understand tech spending patterns and trends</a></li> <li><a href="/data-analytics/wallet" data-link="secondary">Map tech buyers budgets and suppliers</a></li> <li><a href="/data-analytics/services-contracts-database" data-link="secondary">Generate leads quickly with contract data</a></li> </ul> <p><small>Interested in learning more? <a data-link="secondary" href="https://info.idc.com/data-analytics-contact-us.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-data-and-analytics-contact-us&utm_idc=idh-0-idcus"> Contact us </a>.</small> </p> </div> </div> </div> </div> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-5 cell-image" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-tab4-s.jpg?guid=32aa2d97-dd37-42d0-85ca-055e00833a64, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-tab4-l.jpg?guid=fdc484f8-db4b-48af-b10f-8773032e96a4, medium]"></div> <div class="cell medium-7"> <div class="cell-text"> <p class="fs-large">Shape positive perceptions and gain credibility in the markets that matter most using data-driven insight to guide you and to support your briefs.</p> <h3 class="h4">Top priorities:</h3> <ul> <li><a href="/data-analytics/black-book" data-link="secondary">Size and identify markets to build relationships within</a></li> <li><a href="/data-analytics/tracker" data-link="secondary">Analyze competitor and market performance</a></li> <li><a href="/data-analytics/spending-guide" data-link="secondary">Understand tech spending patterns and trends</a></li> </ul> <p><small>Interested in learning more? <a data-link="secondary" href="https://info.idc.com/data-analytics-contact-us.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-data-and-analytics-contact-us&utm_idc=idh-0-idcus"> Contact us </a>.</small> </p> </div> </div> </div> </div> <div data-tabs-panel> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-5 cell-image" data-image=" [/COMMONS/IMAGES/CORP/data-analytics/home/dna-tab5-s.jpg, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-tab5-l.jpg?guid=51fd7fc7-ae7e-40f7-b7cc-296eecfb2d2c, medium]"></div> <div class="cell medium-7"> <div class="cell-text"> <p class="fs-large">Maximize your market reach and revenue potential through strategic and mutually-beneficial partnerships, alliances, and distribution channels informed by data.</p> <h3 class="h4">Top priorities:</h3> <ul> <li><a href="/data-analytics/black-book" data-link="secondary">Understand major channel demand signals and trends</a></li> <li><a href="/data-analytics/channel-partner-ecosystem" data-link="secondary">Map and model competing partner networks</a></li> <li><a href="/data-analytics/tracker" data-link="secondary">Analyze competitor channel and market performance</a></li> <li><a href="/promo/nadistributiontracker" data-link="secondary">Analyze distributor sales-through data for North America</a></li> <li><a href="/data-analytics/channel-partner-ecosystem" data-link="secondary">Select optimal partners quickly</a></li> </ul> <p><small>Interested in learning more? <a data-link="secondary" href="https://info.idc.com/data-analytics-contact-us.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-data-and-analytics-contact-us&utm_idc=idh-0-idcus"> Contact us </a>.</small> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell medium-8"> <div class="cell-text"> <h2>Our Global Network of Analysts Collaborate To Provide the Industry鈥檚 Gold Standard for Technology Market Data</h2> <p class="fs-large">Whether your role is in Market Intelligence, Strategy, Marketing, Sales, or Channels & Alliances, our portfolio creates a toolkit that your organization can use to:</p> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <style> @media (min-width: 50em) { .ul-two-column { -moz-column-count:2; -moz-column-gap: 40px; -webkit-column-count: 2; -webkit-column-gap: 40px; column-count: 2; column-gap: 40px } } </style> <ul class="ul-two-column"> <li>Build a detailed TAM</li> <li>Optimize your partner network</li> <li>Pinpoint opportunities by industry or use case</li> <li>Define customer targets</li> <li>Evaluate the competitive landscape</li> <li>Build your sales pipeline</li> </ul> </div> </div> </div> </div> <div class="cell medium-4 flex-container"> <div class="flex-child-grow cell-image" data-image=" [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-vid-s.jpg?guid=d18ee3b9-8469-4e0c-b8e7-409dcd9eb840, small], [https://cdn.idc.com/COMMONS/IMAGES/CORP/data-analytics/home/dna-vid-l.jpg?guid=6eca76be-096c-467b-9e5d-f6532c47e3af, medium]" data-cell-image-video="video-data-analytics"></div> </div> </div> </div> </div> <div data-modal="video-data-analytics" data-modal-video data-modal-sharable aria-label="IDC Data & Analytics" data-modal-iframe-url="https://play.vidyard.com/q2LsCMeR4JcsZqbrCpX6Je.html"> </div> <div class="grid-root"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y"> <div data-clickable class="cell bg-grey"> <div class="medium-cell-actions-horizontal grid-x grid-padding-y grid-padding-x align-justify align-middle"> <div class="cell medium-auto"> <div class="cell-text"> <h2>Your trusted source for worldwide technology market coverage.</h2> </div> </div> <div class="cell medium-shrink"> <div class="cell-actions align-right"> <a href="https://info.idc.com/data-analytics-contact-us.html?utm_medium=idc-tagged&utm_source=idcweb-home&utm_campaign=us-idc-data-and-analytics-contact-us&utm_idc=idh-0-idcus" data-button="primary">Contact Us</a> </div> </div> </div> </div> </div> </div> </div> <div class="grid-root"> <div class="grid-container" style="padding-top: 0"></div> </div> </div> </div> </div> </div> </main> <footer class="footer grid-root fc-white" data-skip-link="footer" data-gtm-root="Footer"> <div class="grid-container"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="address-wrapper cell small-12 large-shrink"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <a class="logo-anchor" href="/"> <span class="show-for-sr">Home</span> <img class="logo-img" alt="IDC Logo; a globe followed by the letters 'IDC'" src="/COMMONS/IMAGES/IDC_LOGO_Header_White_Color.svg"/> </a> </div> <div class="cell"> <address> <p>IDC Corporate<br>140 Kendrick Street<br>Building B, Needham, MA 02494</p> <a data-link="secondary-inverted" href="tel:+1 508 872 8200">+1 508 872 8200</a> </address> </div> </div> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Products</h2> <ul> <li> <a data-link="secondary-inverted" href="/research">Research</a> </li> <li> <a data-link="secondary-inverted" href="/data-analytics">Data & Analytics</a> </li> <li> <a data-link="secondary-inverted" href="/custom-solutions">Custom Solutions</a> </li> <li> <a data-link="secondary-inverted" href="/events">Events</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Company</h2> <ul> <li> <a data-link="secondary-inverted" href="/about">About IDC</a> </li> <li> <a data-link="secondary-inverted" href="/analysts">Analysts</a> </li> <li> <a data-link="secondary-inverted" href="/about/careers">Careers</a> </li> <li> <a data-link="secondary-inverted" href="/about/offices">Offices</a> </li> <li> <a data-link="secondary-inverted" href="/contact">Contact Us</a> </li> <li> <button data-link="secondary-inverted" data-modal-trigger="idg-environmental-policy">IDG Environmental Policy</button> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Resources</h2> <ul> <li> <a data-link="secondary-inverted" href="/myidc">myIDC</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center/events-webinars">Events & Webinars</a> </li> <li> <a data-link="secondary-inverted" href="https://blogs.idc.com">Blog</a> </li> <li> <a data-link="secondary-inverted" href="/resource-center">Resource Center</a> </li> <li> <a data-link="secondary-inverted" href="/about/rss">RSS/Feeds</a> </li> </ul> </div> <div class="cell small-12 medium-6 large-shrink"> <h2 class="h5">Social Media</h2> <ul> <li> <a data-link="secondary-inverted" href="https://www.linkedin.com/company/idc/">IDC on LinkedIn</a> </li> <li> <a data-link="secondary-inverted" href="https://www.twitter.com/IDC">IDC on X</a> </li> </ul> </div> <div class="cell small-12 divider"></div> <div class="cell small-12"> <div class="grid-x grid-margin-x grid-margin-y align-justify"> <div class="cell show-for-large large-shrink"> <p>Copyright 2025 IDC. All rights reserved.</p> </div> <div class="cell small-12 large-shrink"> <h2><span class="show-for-sr">Legal Links</span></h2> <ul class="legal-links"> <li><a data-link="secondary-inverted" href="/about/privacy">Privacy Policy</a></li> <li><a data-link="secondary-inverted" href="/about/ccpa">CCPA</a></li> <li><a data-link="secondary-inverted" href="https://info.idc.com/email-subscription.html">Subscribe</a></li> <li><a data-link="secondary-inverted" href="/unsubscribe">Unsubscribe</a></li> <li><a data-link="secondary-inverted" href="/about/termsofuse">Terms of Use</a></li> </ul> </div> <div class="cell hide-for-large small-12"> <p>Copyright 2025 IDC. <br class="show-for-large">All rights reserved.</p> </div> </div> </div> </div> </div> </footer> <div data-modal="idg-environmental-policy" data-modal-sharable data-modal-width="1000"> <div class="grid-x grid-margin-x grid-margin-y"> <div class="cell"> <div class="cell-text"> <h2>IDG Environmental Policy</h2> <p>International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.</p> <h3>We fulfill this mission by a commitment to:</h3> <ul> <li>Encouraging all partners to share in our mission</li> <li>Understanding environmental issues and sharing information with our partners</li> <li>Recognizing that fiscal responsibility is essential to our environmental future</li> <li>Instilling environmental responsibility as a corporate value</li> <li>Developing innovative and flexible solutions to bring about change</li> <li>Using our platforms and position in the IT industry to promote sustainability</li> <li>Minimize air travel to help reduce our impact on the environment</li> <li>Minimize use of materials and energy consumption in our offices</li> <li>Create a working environment that efficiently uses our office space</li> <li>Develop and maintain a hybrid working model that benefits both our employees and business partners</li> <li>Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office</li> <li>Engaging employees and promoting active participation in environmental and sustainability initiatives</li> </ul> </div> </div> </div> </div> <script> const SUI_TRANSLATIONS = { "error": "Error", "optional": "optional", "of": "of", "clear_all": "Clear All", "applied": "applied", "filters": "Filters", "apply_filters": "Apply Filters", "skip_to": "Skip to", "form_step": "Form step", "validation.required": "This field is required.", "validation.captcha.required": "Please verify the reCAPTCHA field", "validation.email.invalid": "Please enter a valid email address.", "validation.email.business": "Please use your business email address", "modal.opens_dialog": "Opens dialog", "modal.close_dialog": "Close dialog", "modal.bottom_wrap": "You have reached the bottom of the dialog. Focus is being moved to the close button.", "modal.embed_content": "dialog embedded content", "video": "video", "loading": "Loading", "current_page": "Current page", "main": "Main", "site": "Site", "section": "Section", "navigation": "Navigation", "same_page_link": "Same page link", "scroll_to_left": "Scroll to left", "scroll_to_right": "Scroll to right", "current_region": "Current region", "selected_options": "Selected options", "cancel": "Cancel", "done": "Done", "content_listing.no_results": "No results found.", "content_listing.no_more_results": "No more results found.", "content_listing.data_server_error": "There was an error while retrieving data from the server.", "content_listing.new_results_added": "new results have been added to the listing.", "content_listing.focus_moved": "Focus is being moved to the first new item.", "try_again_later": "Please try again later." }; </script> <script src="https://cdn.idc.com/downloads/shard-ui.min.js?v=9"></script> </body> </html>

Pages: 1 2 3 4 5 6 7 8 9 10