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style="opacity:0;transform:translate3d(0,-30px,0)" class="css-bayirc e8u9d0i3"><h3>Featured Story</h3><p><a href="/">The Ecommerce Issue <span>•</span> September 2023</a></p><style data-emotion="css 1ifsscy">.css-1ifsscy h4{-webkit-transition:color 0.3s;transition:color 0.3s;}.css-1ifsscy .gatsby-image-wrapper{border-radius:6px;margin-bottom:var(--spacing-xs);}.css-1ifsscy .gatsby-image-wrapper img{-webkit-transition:-webkit-transform 0.3s;transition:transform 0.3s;}.css-1ifsscy:hover h4{color:var(--color--actionable-minus-minus);}.css-1ifsscy:hover .gatsby-image-wrapper img{-webkit-transform:scale(1.025) translateZ(0);-moz-transform:scale(1.025) translateZ(0);-ms-transform:scale(1.025) translateZ(0);transform:scale(1.025) translateZ(0);}@media (min-width: 1600px){.css-1ifsscy .gatsby-image-wrapper{max-width:610px;}}</style><a class="css-1ifsscy e8u9d0i2" href="/building-customer-oriented-ecommerce/"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper 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em0hzhw2"><style data-emotion="css buk2fc">.css-buk2fc{max-width:var(--content-width);margin:0 auto;}.css-buk2fc p{color:var(--color--graphite-600);}.css-buk2fc hr{border:0;margin-bottom:var(--spacing-s);}.css-buk2fc h2{font-size:var(--font-size--h3);margin:0 0 var(--spacing-xs);}.css-buk2fc h3{display:inline-block;font-size:var(--font-size--h4);}.css-buk2fc h4{font-size:var(--font-size--h5);}.css-buk2fc h5{font-size:var(--font-size--h6);}@media (min-width: 768px){.css-buk2fc.has-image{position:relative;padding-right:calc(var(--content-width) * 0.35);}}@media (min-width: 1080px){.css-buk2fc.has-image{padding-right:calc(var(--content-width) * 0.3);}}.css-buk2fc ul li,.css-buk2fc ol li{margin-left:var(--spacing-s);}.css-buk2fc ol li::marker{font-family:var(--font-family--regular);font-size:var(--font-size--text-regular);font-variant-numeric:unset;color:var(--color--graphite-600);}.css-buk2fc >*:last-child{margin-bottom:0;}</style><div class=" css-buk2fc em0hzhw1"><p>When Sirena Rolfe, founder of <a href="https://tempushood.com/" target="_blank" rel="noreferrer">Tempus Hood</a>, was repeatedly caught out in unpredictable weather, she saw the opportunity to solve a problem. But she didn’t realize that her idea — to create a packable, detachable hood — would turn her into an entrepreneur and an inventor.</p><p>In this episode, Sirena shares her journey to receive a patent and build her business, along with her purpose to help break common barriers to outdoor recreation.</p></div></div></div><style data-emotion="css d749br">.css-d749br{width:var(--container-width);margin:0 auto;}</style><div class="css-d749br ei54it71"><style data-emotion="css nxq3ak">.css-nxq3ak{margin:0 auto;background:var(--color--tints-plus-600);border-radius:6px;padding:15px 30px;text-align:center;}.css-nxq3ak p{margin:0 0 var(--spacing-xs);color:var(--color--graphite-800);}@media (min-width: 454px){.css-nxq3ak p br{display:none;}}@media (min-width: 480px){.css-nxq3ak p{margin-bottom:0;}.css-nxq3ak p br{display:inline-block;}}@media (min-width: 620px){.css-nxq3ak p br{display:none;}}.css-nxq3ak .SocialShare{margin:0 auto;width:192px;}@media (min-width: 480px){.css-nxq3ak 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