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In the Works
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style="opacity:0;transform:translate3d(0,-30px,0)" class="css-bayirc e8u9d0i3"><h3>Featured Story</h3><p><a href="/">The Ecommerce Issue<!-- --> <span>•</span> <!-- -->September 2023</a></p><style data-emotion="css 1ifsscy">.css-1ifsscy h4{-webkit-transition:color 0.3s;transition:color 0.3s;}.css-1ifsscy .gatsby-image-wrapper{border-radius:6px;margin-bottom:var(--spacing-xs);}.css-1ifsscy .gatsby-image-wrapper img{-webkit-transition:-webkit-transform 0.3s;transition:transform 0.3s;}.css-1ifsscy:hover h4{color:var(--color--actionable-minus-minus);}.css-1ifsscy:hover .gatsby-image-wrapper img{-webkit-transform:scale(1.025) translateZ(0);-moz-transform:scale(1.025) translateZ(0);-ms-transform:scale(1.025) translateZ(0);transform:scale(1.025) translateZ(0);}@media (min-width: 1600px){.css-1ifsscy .gatsby-image-wrapper{max-width:610px;}}</style><a class="css-1ifsscy e8u9d0i2" href="/building-customer-oriented-ecommerce/"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper 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css-fnjufe ek8bv5l0" style="background:var(--color--tints-plus-null)"><style data-emotion="css 40953d">.css-40953d{width:var(--container-width);margin:0 auto;padding-bottom:var(--spacing-m);}</style><div class="css-40953d em0hzhw2"><style data-emotion="css buk2fc">.css-buk2fc{max-width:var(--content-width);margin:0 auto;}.css-buk2fc p{color:var(--color--graphite-600);}.css-buk2fc hr{border:0;margin-bottom:var(--spacing-s);}.css-buk2fc h2{font-size:var(--font-size--h3);margin:0 0 var(--spacing-xs);}.css-buk2fc h3{display:inline-block;font-size:var(--font-size--h4);}.css-buk2fc h4{font-size:var(--font-size--h5);}.css-buk2fc h5{font-size:var(--font-size--h6);}@media (min-width: 768px){.css-buk2fc.has-image{position:relative;padding-right:calc(var(--content-width) * 0.35);}}@media (min-width: 1080px){.css-buk2fc.has-image{padding-right:calc(var(--content-width) * 0.3);}}.css-buk2fc ul li,.css-buk2fc ol li{margin-left:var(--spacing-s);}.css-buk2fc ol li::marker{font-family:var(--font-family--regular);font-size:var(--font-size--text-regular);font-variant-numeric:unset;color:var(--color--graphite-600);}.css-buk2fc >*:last-child{margin-bottom:0;}</style><div class=" css-buk2fc em0hzhw1"><p>What do you do with over $1 million in company shares? Without the right financial education, Tanya Van Court learned the hard way and saw the value of her shares shrink to just $20K overnight. What she did next would define her future: She committed to educating herself and developing a path to help kids and families empower themselves through prioritizing financial literacy.</p><p>In this episode of Real Quick, Tanya joins Izzy to talk about the founding story of <a href="https://apps.apple.com/us/app/goalsetter-co/id1440624866" target="_blank" rel="noreferrer">Goalsetter</a>, the opportunity of generational wealth, and her experience as a Black woman building in fintech. </p><hr/><h3>Must-listen moments:</h3><p><b>1:58 — Why she’s building</b></p><p>“I'm chasing the dreams of every single kid and every single mother and father in America who wants their child of color to have a real opportunity for the American dream.”</p><p><b>7:06 — Losing $1 million </b></p><p>“That $1 million dollars went down to about $20,000 in one day. I kept staring at my computer, thinking, <i>Wait a minute, what goes up must come down, but does it work the other way, too? What goes down is going to go back up, right?</i> But it wasn't going back up, and it never did, and so I lost all that money overnight.”</p><p><b>9:30 — Advice from a friend about persevering</b></p><p>“She said, ‘Tanya, listen, we all knew that it was going to be this hard. You knew it was going to be this hard, but what are you going to do, quit? You’re not. 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