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class="weui-actionsheet__cell">取消</div></div></div></div></div> <a href="javascript:;" class="mobile-search-btn"></a> <div class="main-container" style="margin-top:144px;"><div class="main-contontaier__bd" style="min-height:0px;"><div class="sidebar__wrp"><div class="sidebar-cell_mobile"><li class="subnavbar__item selected"><a href="javascript:;" target="_self">产品介绍</a></li></div> <aside class="sidebar" style="top:144px;"> <div class="TreeNavigation"><div class="NavigationLevel NavigationLevel--level-0"><ul><li><span class="NavigationItem"> <a href="/miniprogram/analysis/wedata/intro/" aria-current="page" class="NavigationItem__router-link router-link-exact-active router-link-active"> 快速开始 </a>  </span></li><li><span class="NavigationItem"> <a href="/miniprogram/analysis/wedata/intro/concepts.html" class="NavigationItem__router-link"> 基础概念 </a>  </span></li><li><div class="NavigationLevel NavigationLevel--closed NavigationLevel--level-1"><div class="NavigationLevel__parent"><span 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<p>随着微信基础建设的完善（小程序、服务号、订阅号、视频号等），在微信内建立服务体系，逐步成为各行业的标配。通过微信的能力，商家能为自己的目标用户提供更好的服务。与此同时，各商家对微信域产生的数据分析需求，也逐步追求精细化、个性化、系统化。</p> <p>为更好满足商家对经营和分析的需求，微信官方推出“We分析”数据分析平台，提供更健全的数据分析工具。目前We分析已提供Web端、小程序端，小程序开发者/商家可按需使用。</p> <ul><li><strong>Web端：</strong> <a href="https://wedata.weixin.qq.com/" target="_blank" rel="noopener noreferrer">https://wedata.weixin.qq.com/<span></span></a></li> <li><strong>小程序端：</strong> 可在微信APP内，搜索“We分析”</li></ul> <img width="960" src="https://res.wx.qq.com/op_res/Lp2o6AYPJnHXXwjri_lgIahGjwHsYVsIpw9Y7dWUhPVwnuDfmxpg7l24O-rdSHIhJAz7yAKSfcP7vQZ3EaMOLA"> <br> <br> <br> <h2 id="_2-能力简介"><a href="#_2-能力简介" class="header-anchor">#</a> 2. 能力简介</h2> <p>作为小程序官方数据平台，“We分析”将重点提供以下3类能力：</p> <p><strong>（1）数据分析：</strong> 提供平台统计数据、行为分析模型、BI数据报表等多项数据分析服务，帮助小程序开发者/商家深入洞察经营数据，更高效得发现业务问题与潜在机会。</p> <p><strong>（2）性能质量：</strong> 提供小程序性能数据、接口监控、JS分析等多项小程序性能质量相关的产品功能，帮助开发者了解当前性能现状，及时发现线上故障，保障小程序用户的日常使用体验。</p> <p><strong>（3）经营工具：</strong> 提供小程序开发者/商家，在日常经营过程中，使用到的各项经营工具，例如可进行A/B测试的<strong>实验工具</strong>，可统计分析各项推广素材的<strong>推广分析</strong>，帮助小程序开发者/商家提高经营效率。</p> <img width="960" src="https://res.wx.qq.com/op_res/5I7wQ_BYSffpE-pq4z_IhWQaeKGHC3lPvQRyfVBDiEN-W0OwxYKo211dICMhS78MsJAwhPhh2xe_TE0ux0oIFA"> <h3 id="_2-1-数据分析"><a href="#_2-1-数据分析" class="header-anchor">#</a> 2.1 数据分析</h3> <div class="table-wrp"><table><thead><tr><th style="text-align:center">功能板块</th> <th>功能简介</th> <th style="text-align:center">Web端</th> <th style="text-align:center">小程序端</th></tr></thead> <tbody><tr><td style="text-align:center">数据看板</td> <td>提供BI数据报表的能力，支持小程序开发者/商家根据自身业务需要，组建业务团队的数据报表</td> <td style="text-align:center">✔</td> <td style="text-align:center">✘</td></tr> <tr><td style="text-align:center"><a href="./../data/core.html">平台数据</a></td> <td>提供官方统计的各项平台数据，包含访问、留存、页面、交易等多种小程序经营过程中所需关注的重要统计指标</td> <td style="text-align:center">✔</td> <td style="text-align:center">✔</td></tr> <tr><td style="text-align:center">画像洞察</td> <td>包含基础画像、标签分析等多项画像洞察能力，帮助商家了解自己用户的群体特征</td> <td style="text-align:center">✔</td> <td style="text-align:center">部分支持</td></tr> <tr><td style="text-align:center">行为分析</td> <td>提供事件分析、漏斗分析、路径分析等数据分析领域常见的数据分析模型，深入洞察小程序经营数据与用户行为</td> <td style="text-align:center">✔</td> <td style="text-align:center">✘</td></tr> <tr><td style="text-align:center">经营分析</td> <td>针对电商行业、酒旅行业、餐饮行业提供标准化的数据分析看板，商家只需按照指引上报相关数据，即可组建常用的业务看板</td> <td style="text-align:center">✔</td> <td style="text-align:center">✘</td></tr> <tr><td style="text-align:center">专题分析</td> <td>针对灰度发版、门店快送等小程序业务，提供对应的专题分析看板</td> <td style="text-align:center">✔</td> <td style="text-align:center">✘</td></tr></tbody></table></div><h3 id="_2-2-性能质量"><a href="#_2-2-性能质量" class="header-anchor">#</a> 2.2 性能质量</h3> <div class="table-wrp"><table><thead><tr><th style="text-align:center">功能板块</th> <th>功能简介</th> <th style="text-align:center">Web端</th> <th style="text-align:center">小程序端</th></tr></thead> <tbody><tr><td style="text-align:center">性能数据</td> <td>提供官方统计的各项性能数据，包含启动、网络、运行、体验等多个维度的小程序性能统计指标，以及综合性的性能评估报告</td> <td style="text-align:center">✔</td> <td style="text-align:center">✔</td></tr> <tr><td style="text-align:center">接口监控</td> <td>包含微信官方接口统计，以及基于性能事件的自身业务接口统计，提供筛选、明细、告警等多项功能，及时了解接口调用情况</td> <td style="text-align:center">✔</td> <td style="text-align:center">✘</td></tr> <tr><td style="text-align:center">实时日志</td> <td>通过wx.getRealtimeLogManager打印日志后，可在实时日志查看已上报的日志信息，高效快捷地排查小程序漏洞、定位问题</td> <td style="text-align:center">✔</td> <td style="text-align:center">✘</td></tr> <tr><td style="text-align:center">JS分析</td> <td>提供官方统计的各类JS异常错误，并提供线上版本Source Map文件，便于定位错误内容，及时修复故障、优化体验</td> <td style="text-align:center">✔</td> <td style="text-align:center">✘</td></tr></tbody></table></div><h3 id="_2-3-经营工具"><a href="#_2-3-经营工具" class="header-anchor">#</a> 2.3 经营工具</h3> <div class="table-wrp"><table><thead><tr><th style="text-align:center">功能板块</th> <th>功能简介</th> <th style="text-align:center">Web端</th> <th style="text-align:center">小程序端</th></tr></thead> <tbody><tr><td style="text-align:center"><a href="./../tool/promotion.html">推广分析</a></td> <td>可监测任意“带参数的页面路径”的统计数据，同时可便捷生成相应的推广素材，并可在此查看对应推广素材的引流效果数据</td> <td style="text-align:center">✔</td> <td style="text-align:center">✘</td></tr> <tr><td style="text-align:center"><a href="./../tool/exptIntro.html">实验工具</a></td> <td>支持小程序主创建各类A/B实验，通过同时对比新旧方案下的效果差异，来辅助决策后续的迭代方向，以更科学的方式优化产品功能</td> <td style="text-align:center">✔</td> <td style="text-align:center">✘</td></tr> <tr><td style="text-align:center">门店管理</td> <td>提供门店维度的引流和经营分析能力。通过认领门店，建立门店与小程序的关联。即可通过腾讯地图中的门店打开小程序</td> <td style="text-align:center">✔</td> <td style="text-align:center">✘</td></tr> <tr><td style="text-align:center">广告工具</td> <td>提供封面广告的多项播控工具，实现人群定向屏蔽等多种播控能力，同时支持广告AB实验等工具，帮助流量主提高广告收益</td> <td style="text-align:center">✔</td> <td style="text-align:center">✘</td></tr></tbody></table></div><br> <br> <br> <h2 id="_3-如何使用"><a href="#_3-如何使用" class="header-anchor">#</a> 3. 如何使用</h2> <p>We分析无需任何额外的注册或开通流程。当在微信公众平台创建小程序后，微信官方将会自动生成该小程序的We分析账号。</p> <p>当小程序的任意成员，首次使用该小程序的We分析时，会自动将当前【小程序的项目成员】同步至【We分析的项目成员】进行初始化。</p> <p>初始化完成后，两边平台的项目成员不互通。即如果后续需要添加新的项目成员登录该小程序的We分析账号，需在We分析下的【平台管理-成员管理】单独进行添加操作，并设置相应的权限。</p> <img width="960" src="https://res.wx.qq.com/op_res/ITqmYWgV-smYn8ip_sYDNNkGzY2gjObAQbK5oeTtEeCZ04mcM7KpLSQjC3zfqAc1xP0W1yIA6XWZz3ziK0Nvsw"></div> <div class="fixed-translate" style="display:none;"><span>The translations are provided by WeChat Translation and are for reference only. 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